Category: Software

  • IAS integrates with Roblox for 3D immersive measurement

    IAS integrates with Roblox for 3D immersive measurement

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.

    Roblox, which has more than 71.5 million daily users as of Q4 2023, announced today its video ads are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. With video ads, brands don’t need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox. The new video ad format joins the broader suite of Roblox’s Immersive Ads offerings that include other formats — for example, billboard-style image ads. Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS’s 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.  

    “IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D

    environments,” said IAS, CEO Lisa Utzschneider. “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

    IAS is launching new features and functionality for advertisers across Roblox later this year, including:

    1  Global 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics to give advertisers greater context on the performance of campaigns for a holistic view of media buys.

    2  Integration with Immersive Ads on Roblox, including image and video ad formats on mobile web and in-app.

    3  Trusted, third-party daily reporting through IAS Signal, the company’s unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, with key metrics including Viewability, Time-in-View, Percent Completed, Invalid Traffic Rate, and more.

    “This partnership will help us develop industry-leading measurement tools to establish and maintain trust with our advertising partners,” said Allison McDuffee, global head of brand insights and measurement at Roblox. “We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.”

    In the recent study Converting Gamers to Consumers, IAS found that 69 per cent of gamers are open to non-disruptive in-game ads. This latest partnership with Roblox is another demonstration of IAS’s commitment to emerging mediums where advertisers are looking to engage with consumers. 

  • Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024

    Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024

    Mumbai: Tata Elxsi, a global leader in design and technology services, has won two iF DESIGN AWARDs in User Experience Design for its Sports and Entertainment OTT Experience solution and Product Design for the “Aha!” Tea Vending Machine for Chaayos.

    The competition was intense: over 11,000 entries were submitted from 72 countries. A jury of 132 independent design experts from all over the world handpicked the final winner.

    The sports and entertainment OTT experience solution, developed by Tata Elxsi and recipient of the User Experience Design award, offers synchronised real-time data and user controls, enabling a seamless premium sports viewing experience. The solution addresses the saturated streaming market by targeting Millennials and Gen Z across diverse regions. The new solution streamlines multiple products into one platform, fostering brand loyalty and user engagement through AI-powered immersive ads and innovative monetisation opportunities.

    Tata Elxsi developed the “Aha!” tea vending machine for Chaayos to bring authentic chai experiences to workplaces and academic institutions. Recently launched in the market, “Aha” machine is a one-of-a-kind, IoT-enabled device, catering to the Indian market with up to 50 customisation options directly from users’ phones. In a matter of less than 30 seconds, users can enjoy a freshly brewed cup of chai. Embracing sustainable design practices, Aha! stands out as a sustainability champion, crafting every cup with 100 per cent natural ingredients and streamlining processes to reduce waste to less than one per cent. This innovative solution was adjudged the winner in the product design category.

    Chaayos CTO Mohit Malik said, “Tata Elxsi’s expertise in the vending category and their strong design team has been instrumental in elevating our next-gen machines to offer a much better customer experience. Their approach to design, usability and manufacturability has delivered the product that is not only visually appealing but high on consumer engagement. It is a great masterpiece that demonstrates seamless integration of design, technology and consumer experience. We are thrilled with the outcome and proud of Tata Elxsi’s recognition at the iF DESIGN AWARD 2024.’’

    “Designing products that foster a strong affinity with users and embed sustainability has become essential. At Tata Elxsi, this approach allows our design teams to consistently deliver solutions that not only meet but exceed our clients’ expectations. We are delighted that some of our work has been recognised at the prestigious iF Design Award 2024,” Tata Elxsi chief designer Shyam Sunder B K.

    “This recognition reaffirms our dedication to shaping the future of User Experience Design in the dynamic world of OTT platforms. Winning this prestigious award fuels our team’s drive to keep revolutionising the streaming industry with fresh, captivating experiences,” Tata Elxsi chief designer, experience Utkarsh Biradar.

    Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH, organises the iF DESIGN AWARD, recognised as an arbiter of quality for excellent design since 1954. The award honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior architecture as well as professional concept, user experience (UX), and user interface (UI).

  • TrustArc awards IAS with its new responsible AI certification

    TrustArc awards IAS with its new responsible AI certification

    Mumbai: Integral Ad Science (NASDAQ: IAS) a leading global media measurement and optimization platform, has announced that it is one of the first companies to receive TrustArc’s recently launched TRUSTe Responsible AI Certification, demonstrating alignment with the highest standards of AI governance.

    The certification, which was launched in March of 2024, is the first AI certification focused explicitly on data protection and privacy and based on an evaluation of the AI system practices of organizations against TrustArc’s Responsible AI Assessment Criteria.

    “As an early adopter of TrustArc’s Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems,” said IAS chief compliance officer Kevin Alvero. “We’re excited to partner once again with TrustArc on this important initiative, and we will continue to model trust and transparency across our products and services.”

    TRUSTe’s Responsible AI Certification Assessment Criteria are based upon the leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others while being designed to ensure AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.

    “As the power and potential of AI systems increase rapidly, so too does the need for companies that are committed to taking a transparent, ethical approach to innovation in this space,” said TrustArc CEO Jason Wesbecher. “We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification.”

  • BeBetta relaunches app for enhanced IPL fan engagement

    BeBetta relaunches app for enhanced IPL fan engagement

    Mumbai: BeBetta, the innovative sports prediction platform, is revolutionising the way fans will engage with IPL this year through its app relaunch, timed with the mega annual cricketing event. Inspired by IPL’s data-driven marketing strategies to enhance the experience of fans, BeBetta has introduced new features on its app, tailored to personalise user interactions, making the experience more intuitive and engaging.

    The relaunched BeBetta app has introduced several key features to enhance user engagement and betting experiences. Among these are head-to-head bets, where users can directly wager against each other on the outcomes of sporting events, adding a competitive edge to the platform. Pool bets enable users to collectively contribute to a pot, with winnings distributed based on correct predictions, fostering a sense of community and shared excitement. The introduction of clubs allows users to join virtual communities where they can discuss sports, share insights, and participate in group activities, promoting social interaction and camaraderie. Additionally, the inclusion of war rooms offers exclusive spaces for users to collaborate, strategise, and analyse bets with advanced tools and data analytics, catering to more serious bettors seeking an edge through detailed analysis and teamwork. These features, coupled with personalised user journeys, gamification elements, and refined design, contribute to an immersive and engaging betting experience on the BeBetta app.

    “At BeBetta, we’re constantly enhancing our app to create a super engaging product that users will love to use daily. Our focus is on retention and gamification, which are crucial for user engagement. These principles are at the core of our entire tech strategy. Features like Head-to-head bets, Pool bets, Clubs, and war rooms are some of the ways we try to do this,” said BeBetta co-founder Meet Shah.

    BeBetta has partnered with brands like Firebolt, Nyomi, TheSnackCompany, Amkette, and 20 plus others for the reward section, enhancing the overall value proposition for users.

    Further commenting on the brand’s expectations from the ongoing IPL season, BeBetta co-founder Meet Shah said, “At BeBetta, our passion lies in crafting a one-of-a-kind, socially interactive sports engagement platform. We’ve practically changed the entire user experience of the app to make it much better, intuitive, and fun. Our expectations are simple, we want to capitalise on this IPL season and break some good records. We’re dedicated to building a dynamic community that not only fosters social connections but also delivers an enjoyable experience tailored to the diverse preferences of sports fans across India. Our goal is to ensure a seamless digital sports fan engagement experience for India’s most popular cricket tournament, the Indian Premier League.”

    By seamlessly blending brand and performance marketing tactics, BeBetta ensures its presence is felt across the digital landscape. The emphasis on community engagement initiatives, coupled with targeted product marketing and innovative ad campaigns, highlights BeBetta’s commitment to establishing authentic connections with its diverse audience base. Setting itself apart from competitors, BeBetta focuses on fostering a sense of passion and engagement among its users, tapping into the social aspect of sports fandom. This unique approach not only differentiates BeBetta in a crowded market but also resonates strongly with sports enthusiasts who seek more than just predictions. In an era where digital platforms vie for attention, BeBetta’s unwavering focus on user-centricity and community-building sets it apart as a trailblazer in the sports prediction industry.

    With a projected milestone of reaching 15 million users by the end of the year, BeBetta is poised for significant growth and success. Leveraging strategic monetisation avenues such as advertisements, microtransactions, and brand partnerships, the brand aims to drive sustainable revenue growth while delivering value to its users.

  • Next-generation EPR spectrometer at reduced costs, footprint and weight

    Next-generation EPR spectrometer at reduced costs, footprint and weight

    Mumbai: Electron Paramagnetic Resonance (EPR) or Electron Spin Resonance (ESR) spectroscopy is similar to Nuclear Magnetic Resonance (NMR) spectroscopy but examines the nature of unpaired electrons instead of nuclei such as protons. It is used in the fields of chemistry, biology, material science, and physics to study the electronic structure of metal complexes or organic radicals. Traditionally, EPR spectroscopy requires massive electromagnets that can weigh over a ton and therefore are often located in basements. Bridge12, located near Boston in the USA, has launched a next generation EPR spectrometer that is about half the cost of current instruments and a tenth of the size and weight so that it can be located on any floor of a building. At the heart of the system is a pair of Spectrum Instrumentation cards – an Arbitrary Waveform Generator (AWG) to generate the pulses and a Digitizer to capture the returning signal.

    Bridge12 VP Magnetic Resonance Thorsten Maly said, “As a start-up, we had a clean slate to design our EPR spectrometer enabling us to use the latest technologies to create a next generation product that is much more compact than existing products. This will open up the use of this methodology to a much greater audience of researchers. Most of our customers are university researchers who gain access to the method through collaborations. Having a cheaper, state-of-the-art instrument will increase access to this powerful method. Our third goal was to make it much easier to use than current devices that need an experienced operator so that any scientist can use it for their research which will make EPR spectroscopy more widely used. Our control software has been designed to be intuitive to use with many features automated so that the set-up is straightforward and it immediately shows if the experiment is working correctly. You don’t have to be an expert in EPR spectroscopy to obtain results.”

    How EPR works

    An example of where EPR spectroscopy can be used is in structural biology to determine distances between radicals to determine the folded shape of (membrane) proteins. This provides insights on how these proteins can interact with other molecule or proteins. This is done by attaching two spin labels (markers) to the protein and measuring their distance using pulsed dipolar spectroscopy, a form of pulse EPR spectroscopy. The spin labels are specially designed, non-reactive, radical molecules that EPR spectroscopy can detect by exciting the radical with a sequence of microwave pulses and detecting the response. The dipolar coupling between the spins directly leads to the distance between the two markers. Spin label pairs can be put in different places on the protein to generate a set of distances that can be used to determine the three-dimensional model of how the protein is folded.

    Low-noise and modular components

    “EPR spectroscopy can measure distances in the range of 1 – 100 Angstroms but requires very accurately generated pulse sequences which is why we used Spectrum Instrumentation cards as they have extremely low levels of noise,” said Maly. “In addition, our spectrometer is designed to be modular so that the customer can specify exactly what performance they want and then we select the perfect AWG and Digitizer from Spectrum’s extensive range without being forced to use an over specified card. What we particularly like about the Spectrum cards is that they come integrated into Netboxes that then connects to our PC through ethernet. That way we can use a compact PC and not one that must be big enough to insert cards or have a bulky rack solution. It makes it also much easier to service our instrument and replace components in the field.”

    Operation in the 35 GHz Q band range

    EPR spectroscopy has evolved over the past few decades thanks to advances in radar technology and the mobile telecommunications that created equipment that could be used to build EPR hardware which uses microwave technology that needs increasingly higher frequencies for better resolution. Historically, EPR spectrometers have operated at 10 GHz (X-Band), but thanks to 5G technology, there is now new commercial equipment that can operate at much higher frequencies such as 35 GHz (Q band), a frequency that is much more desired for this type of application.

    The AWG generates 10 – 100 ns long pulses in the 200 to 500 MHz range as required by the experiment that are then first up-converted to X band range using an RF I/Q mixer and then up-converted to the Q band range. The microwave pulses are then fed into 100 W solid-state amplifier before sent to the EPR resonator. The reflected signal is then down-converted to an IF frequency in the 200 to 500 MHz range and sent to the digitizer. In EPR spectroscopy, the signal is traditionally down-converted to DC, however this new approach drastically reduces noise and artifacts.

    An example of the type of AWG generated pulses used in a modern EPR experiment is shown in figure 2. WURST (Wideband, Uniform Rate, Smooth Truncation) pulses are broadband microwave pulses with an excitation bandwidth and profile that exceeds that of a simple rectangular pulse by far. Pulses like this allow for broadband excitation in EPR spectroscopy and heavily rely on the performance of the AWG.

    Intense magnetic fields with much lighter magnets  

    The other factor is being able to generate intense magnetic fields in the order of 1 to 1.5 Tesla which traditionally requires a huge, heavy electromagnet. Maly explained, “We are using a much smaller, super-conducting magnet to produce the required magnetic field strength. For this experiment, the sample always needs to be cooled to cryogenic temperatures using helium so we found a supplier of liquid cryogen-free (dry) magnets that are compact and can generate the high magnetic field of 1.2 Tesla but at a fraction of the size and weight at around 130 kg. Rather than using liquid helium, the instrument uses a cold-head and helium compressor, which is effectively a fridge achieving cryogenic temperatures in a closed cycle. This is crucial as liquid helium is becoming increasingly hard to obtain.”

    Maly concluded, “Spectrum’s 5-year warranty gives us great piece of mind as these cards are key parts of our EPR spectrometer. The technical support was also first class in helping us set up the equipment so we know we can rely on Spectrum if any issues occur for our customers in the future.” 

  • Mygate unveils new brand & strategic positioning as living experience tech company

    Mygate unveils new brand & strategic positioning as living experience tech company

    Mumbai: Mygate has announced its new corporate brand identity as “The Living Experience Tech Company,” marking a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves.

    Since its inception in 2016, Mygate has been synonymous with technological innovation in community living. Increasingly, though, its applicability has extended to various aspects of everyday life. To list a few examples, Mygate enables the discovery of local service providers, opens up access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasizing living experience technology, Mygate shifts the narrative from community management app, to enhancing everyday living experiences of residents.

    “We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their own terms,” said Mygate co-founder & CEO Abhishek Kumar. “The new positioning accurately captures the depth of our vision in elevating everyday, through the seamless integration of technology.”

  • IAS expands brand safety and suitability measurement to include reporting on misinformation

    IAS expands brand safety and suitability measurement to include reporting on misinformation

    Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the expansion of its brand safety and suitability measurement product to now include the global alliance for responsible media (GARM) category of misinformation across Facebook and Instagram feed and reels.

    Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact-checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside. IAS’s tools already allow advertisers to assess if their ads are running alongside potentially unsuitable content as defined by the global alliance for responsible media (GARM) framework. Now, advertisers will be able to review when their ads run alongside content on the subject of misinformation.

    IAS’s AI-driven total media quality (TMQ) product includes brand safety and suitability measurement technology that combines image, audio, and text signals with comprehensive frame-by-frame video analysis to classify content accurately in the feed, at scale. TMQ provides further reassurance that advertisers’ campaigns are running adjacent to brand-suitable content.

    “We’re excited to evolve our TMQ solution to include the GARM category of misinformation which gives marketers more control over their brands’ reputations, especially ahead of this year’s U.S. elections,” said IAS CEO Lisa Utzschneider. “We are constantly innovating and building on our partnerships with the world’s largest platforms like Meta, providing added confidence for our customers while ensuring they are driving superior results through IAS’s data and technology.”

    Meta has a comprehensive policy and approach to misinformation — removing misinformation where it is likely to directly contribute to the risk of imminent physical harm and partnering with the world’s largest network of third-party fact-checkers to label and reduce the distribution of other forms of misinformation. Ads won’t appear next to content that’s been identified as misinformation, or any content that violates Meta’s policies. Instead, IAS measures if ads have appeared next to content that discusses or has to do with the GARM-aligned category of misinformation.

    IAS classifies content according to the GARM Brand Safety and Suitability Framework and provides reporting to advertisers for them to tailor suitability settings on Meta. Content-level reporting provided by IAS allows advertisers to get a full, accurate picture of the subject matter and content their ads are running adjacent to, and adjust their campaigns based on their own desired risk profiles.

    IAS is also launching new features and functionality for advertisers across Facebook and Instagram feed and reels:

       Expanded content-level transparency: IAS Signal, the company’s unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, now provides enhanced content-level reporting, aligned to the GARM framework, for all eligible content running adjacent to an advertisers’ ad on Facebook and Instagram Feed and Reels.

       Simplified user experience: Advertisers can now access easy-to-use visuals to understand how campaigns are performing across the GARM framework, allowing advertisers to validate or adjust their suitability controls as needed.

       Enhanced reporting features: IAS Signal now allows advertisers to visually track brand safety and suitability performance over time, providing a clear view of the effectiveness of strategy adjustments. This capability ensures advertisers can pinpoint the impact of their changes, optimizing brand alignment and campaign results with precision.

    In February, IAS announced the availability of its AI-driven total media quality (TMQ) brand safety and suitability measurement across Facebook and Instagram feeds and reels in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement.

  • Infobip becomes an Oracle Independent Software Vendor partner

    Infobip becomes an Oracle Independent Software Vendor partner

    Mumbai – Infobip, a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.

    Now, businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM). They can quickly orchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.

    Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.

    Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process. Oracle users can connect additional channels to a single solution to help them work together, carry conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information. Infobip will also be building additional integrations through the Oracle Integration Cloud.

    Businesses can achieve their objectives through Infobip’s network of more than 800 direct operator connections and reliable network delivering more than 100 billion messages a year, and Oracle’s best-in-class marketing and sales solutions for B2C and B2B companies.

    “Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” said Oracle marketing VP of product management Stephen Streich. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”

    Infobip started its collaboration with Oracle in 2018 as a member of OPN, enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Infobip’s solutions have helped enable businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.

    “Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV,” said Infobip global VP for Strategic Alliances & Partnerships Veselin Vuković. “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.” 

  • How vedic astrology influences conscious parenting practices

    How vedic astrology influences conscious parenting practices

    Mumbai: Being a parent is not an easy task, with all the challenges and responsibilities. However, Vedic astrology, which is rooted in ancient wisdom, provides insightful knowledge about conscious parenting. Parents can get deep insights into their child’s potential, skills, and weaknesses by looking at their astrological chart. This timeless wisdom enables parents to better comprehend and mentor their children as they navigate life’s journeys.

    Astrology is an effective method used by parents who want to comprehend the soul that is meant to become a member of their family, even before the child is born. With this understanding, parents develop patience and support their child’s abilities in accordance with their individual life goals.

    Vedic astrology: An understanding

    Jyotish goes back a thousand years. Vedic astrology ascertains an elaborate birth chart, or Kundli, by observing the locations of the moon, planets, and constellations that were in existence at the time of one’s birth. This helps in detecting traits, patterns, and potential features of a person’s life journey pretty well. It is a blueprint for how one should live and what path one needs to follow. Furthermore, each person’s astrological birth map or horoscope pattern demonstrates a unique blend of influences that have been in play from birth as well as from past lives as seen from the perspective of Vedic astrology.

    In the era of conscious parenting, this ancient wisdom provides timeless cosmic knowledge that can help nurture a child’s growth, health, and development.

    Identifying strengths, passions and potential challenge areas:

    Vedic astrology can highlight a child’s strengths, passion areas and also potential challenges. For example, a strong Mars might indicate a natural leadership ability, while a weak Mercury could suggest communication difficulties. By recognizing these aspects early on, parents can encourage their child’s strengths and provide support in areas where they may struggle.

    Customising education and activities:

    The birth chart can also provide clues about a child’s learning style and interests. For instance, a prominent Jupiter might indicate a love for learning and exploration, while a dominant Venus could suggest artistic talents. By aligning educational and extracurricular activities with these astrological insights, parents can foster a more engaging and enjoyable learning environment for their child.

    Addressing emotional needs:

    The Moon’s position in the birth chart is crucial for understanding a child’s emotional nature. A well-placed Moon can indicate emotional stability, while a challenged Moon might suggest sensitivity or mood fluctuations. By being attuned to these astrological indicators, parents can provide the emotional support and security their child needs to thrive.

    Fostering harmonious relationships:

    Vedic astrology can also shed light on family dynamics and relationships. By understanding the astrological compatibility between family members, parents can navigate conflicts more effectively and cultivate a harmonious home environment.

    Incorporating the wisdom of Vedic astrology into parenting can provide a unique and insightful perspective on raising happier children. By understanding the cosmic influences on their child’s personality and development, parents can tailor their approach to meet their child’s individual needs and foster an environment that nurtures their growth and happiness.

    The author of this article is AstroJudge co-founder Pushpanjali Banerji.

  • Posist transforms into Restroworks

    Posist transforms into Restroworks

    Mumbai: Posist, a pioneer in cloud-based restaurant technology solutions, announced a comprehensive rebranding as it changed its name to Restroworks. This new identity reflects the company’s transformation since its inception in 2012 from a Point of Sale (POS) provider to a unified technology platform serving global restaurant chains like Taco Bell, Subway, Nando’s, Buffalo Wild Wings, Belgian Waffle Company, and groups like Dabur, ITC, and Reliance across multiple formats, including food courts, IT parks, universities, food zones in airports, among other.

    Restroworks, a fusion of ‘Restro’ and ‘works,’ symbolizes the company’s commitment to encompassing the entirety of the restaurant technology domain. The new brand name embodies the company’s unified suite of products addressing all aspects of restaurant operations and technological requirements.

    With its renewed purpose of ‘making restaurants prosperous,’ the company has undergone rebranding by introducing a new company name, logo, website, and fresh identity to represent its unified technology platform  – including cloud-native POS software, inventory management software, a kitchen automation suite, analytics, digital ordering solutions, and integrations with over 400+ third-party solutions like delivery aggregators, payment gateways, loyalty programs, financial and accounting tools, and ERP solutions.

    “In 2012, we started Posist with the vision of making a mark in restaurant technology with our cloud-native POS solution. As we grew, we pushed the boundaries, driven by our vision to build products that can create a long-term impact on the bottom-line efficiency of global restaurants and make them prosperous. Our company’s evolution and expanded vision called for a new brand identity that allows us to articulate our progression as a unified restaurant technology platform. In sync with our vision, we have unveiled Restroworks – a name that symbolizes our commitment to providing comprehensive technology that seamlessly works across the entire restaurant ecosystem. This rebrand is more than just a name change; it reflects our strategic approach to building the company over the next decade as a pioneering force in restaurant technology,” said Restroworks founders Sakshi & Ashish Tulsian.

    Early this year, Restroworks (formerly Posist) cemented its market leadership and was named one of the top 50 APAC software companies in the prestigious G2 2024 Best Software Companies list. The company achieved over 80% year-over-year growth, reaching 20,000 customers across more than 50 countries.

    Over the last five years, Restroworks has significantly invested in expanding its global presence in the US, Middle East, Latin America, and Southeast Asia. The company also invested in high-quality infrastructure and upgraded security compliance to provide a scalable, enterprise-grade cloud platform for multi-national restaurant chains. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant.

    To boost the industry’s technological prowess, the company has launched Restroworks Academy – a platform for customers and their frontline staff, equipping them with the knowledge to become more efficient and upskill their technology knowledge. The initiative is now being rolled out to impart skill development among hospitality students in various universities.