ITV

Category: Software

  • “Tummoc offers a range of key services aimed at improving the commuting experience for users”: Monalisha Thakur

    “Tummoc offers a range of key services aimed at improving the commuting experience for users”: Monalisha Thakur

    Mumbai: Back in 2016, two of our co-founders (who also happen to be husband and wife) Hiranmay and Monalisha were working in sales. While travelling around the country for work, they realised something. They realised that India has such a well-connected and widespread public transportation system. Yet, so many of us would rather depend on other options. This realisation also came from their past experiences. Like when Monalisha was expecting and would struggle to find conveyance either to work or to appointments. Or when Hiranmay was extremely unwell and had to make his way to the hospital all on his own and once again there was no conveyance available. Seeing one another’s struggles also contributed to this realisation.

    After giving it more thought, the husband and wife duo decided to do something about it. Having a background in sales, they didn’t know too much about technology and its application. But they were determined, and they just needed to find another musketeer for their trio. That’s where Narayan came into the picture. The trio recognised that with technology, they could address this problem. The plan was to provide a solution for short-distance travel to and from bus, train & metro stations. This would help people connect to public transportation. And Bykerr was born.

    Bykerr allows users to book bikes and autos for their first and last mile. Thus, solving the problem of first & last-mile connectivity.

    From 2016 to 2019, Team Bykerr was busy around-the-clock. The groundwork was being laid. Creating an MVP, getting the first 1000 users, and carrying out Alpha and Beta testing. Then, acquiring grants and gaining new market access. Establishing Collaborations with Government State Transport Units, Mobility Foundations & Research Institutes. In the long run, the objective was to create a public transportation information platform.

    Indiantelevision caught up with Tummoc co-founder & CMO Monalisha where she gave a brief overview of Tummoc and many more…

    Edited excerpts

    On the inspiration to create Tummoc

    As the Chief Marketing Officer at Tummoc, I can share that our inspiration stemmed from a deep understanding of the challenges commuters face with traditional transportation options. We saw an opportunity to leverage technology to revolutionise the commuting experience, making it more accessible, efficient, and convenient for all. Our vision was to create a seamless and integrated mobility solution that would empower commuters to navigate their daily journeys with ease.

    On addressing the challenges commuters face with traditional transportation options

    A: At Tummoc, we address the challenges faced by commuters through a comprehensive suite of services designed to enhance the commuting experience. From cashless transactions and real-time updates to personalised journey planning and first and last-mile options, we prioritise convenience, reliability, and accessibility. By streamlining the booking process and providing access to multiple modes of transport on a single platform, we empower commuters to navigate their daily journeys with ease and efficiency.

    On the key services offered by Tummoc to improve the commuting experience

    A: Tummoc offers a range of key services aimed at improving the commuting experience for users. These include cashless transactions, real-time updates, digital ticketing for public transport, accurate actionable public transport information, personalised journey planning, all-in-one tickets and first and last-mile connectivity. By providing access to multiple modes of transport on a single platform, we streamline the booking process and empower commuters to navigate their daily journeys with ease and efficiency.

    On leveraging data-driven insights to enhance public transport accessibility and efficiency

    A: At Tummoc, we leverage data-driven insights to enhance public transport accessibility and efficiency. Through data analytics and predictive modelling, we gain valuable insights into commuter behaviour, traffic patterns, and demand-supply dynamics. This allows us to optimise routes, improve service reliability, and enhance overall public transport accessibility and efficiency. By continuously analysing and refining our services, we ensure that they remain responsive to the evolving needs of our users.

    On facilitating proper asset distribution planning for MaaS providers to meet the demand effectively

    While we do not directly manage asset distribution for Mobility-on-Demand providers, as a Mobility-as-a-Service platform, we form strategic partnerships with leading Mobility-on-demand players, we ensure that our platform effectively supports seamless ride allocation and meets user demand efficiently.

  • Qila.io & Mascot Spincontrol partner to bring transparency in clinical research

    Qila.io & Mascot Spincontrol partner to bring transparency in clinical research

    Mumbai: Blockchain-as-a-service company Qila.io has partnered with global clinical research centre Mascot Spincontrol to bring about transparency in clinical research through blockchain.

    The aim of the collaboration is to ensure that clinical trial data is secure, transparent and tamper-proof so that integrity of research outcomes is maintained.

    The partnership will enhance transparency in clinical research, fortify data security, and instill greater confidence among stakeholders. This will help result in positive regulatory outcomes and effective healthcare solutions.

    “The synergies between Mascot Spincontrol and Qila.io are significant. Mascot brings extensive expertise in conducting clinical research, understanding the intricacies of regulatory compliance, and maintaining the highest standards of data integrity. On the other hand, Qila.io offers innovative blockchain technology solutions, particularly in tokenization, which ensures the security and transparency of data. By combining Mascot’s clinical research capabilities with Qila’sblockchain expertise, we create a powerful synergy that addresses critical industry challenges and drives innovation in healthcare research,” Qila founder Sid Ugrankar.

    As part of this collaboration, Mascot Spincontrol and Qila.io have several joint projects and initiatives planned in the coming months. These include implementing blockchain tokenization solutions for clinical research data sharing, pilot programs to demonstrate the effectiveness of blockchain technology in improving data integrity and transparency, and exploring opportunities for further integration of blockchain solutions in healthcare research. These initiatives are aimed at delivering tangible results and demonstrating the value of our collaboration to the industry.

    “Blockchain deployment will improve the transparency and integrity of clinical trial results.  The clinical data results would be irreversible and hence would build great faith in brands’ promise! We are proud to be one of the first companies in our industry to embrace this technology” Mascot Spincontrol MD and founder Dr Mohit Lalvani.

    Mumbai-based Mascot Spincontrolis a clinical research centre formed through a joint venture between Mascot Universal and Spincontrol France. The research centre helps beauty care, derma care, personal care and home care brands deliver their promise by clinically testing and substantiating their claims. It has worked with brand such as Loreal Paris, Himalaya, Hindustan Unilever Limited, Mamaearth, Dabur, 82°E, St. Botanica, firstcry, Joy, emami, Sugar, purple, Nykaa.com, Glenmark, Sun Pharma, Marico, Plum, WOW, Dot and Key, and The Man company.

    “Deployment of blockchain in Clinical trial business is an industry first.  With this, we remain at the forefront of innovation in cosmetics clinical trial business and serving the needs of our customers,” added Mascot’s CEO, Mumtaz Lalvani.

    Unlike other collaborations, which may focus solely on technology or research, the partnership between Qila and Mascot Spincontrol aims to combine the best of both worlds. It integrates advanced blockchain solutions with established clinical research practices.

    In the future, the companies envision this partnership to evolve and to encompass a broader range of initiatives. These new initiatives will include the development of new blockchain-based solutions, the expansion of market presence, and the continued advancement of industry standards for data integrity and transparency.

    As technology evolves and regulatory frameworks adapt, the companies remain committed to staying at the forefront of innovation and driving positive change in healthcare research.
     

  • Alike and DCT Abu Dhabi join hands to launch the Abu Dhabi Pass app

    Alike and DCT Abu Dhabi join hands to launch the Abu Dhabi Pass app

    Mumbai: Alike, a pioneering global social travel marketplace and tech innovator has recently announced the launch of the Abu Dhabi Pass app, an innovative digital system designed exclusively for the prestigious Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi). The launch demonstrates the commitment to offer visitors an enhanced experience, whilst promoting Abu Dhabi as a world-class destination for leisure and business expeditions.

    Officially unveiled during the ongoing Arabian Travel Mart (ATM) 2024, the  Abu Dhabi Pass app has emerged as the most convenient and cost-effective alternative to explore the unique attractions of the bustling city. By simply booking their preferred experiences, users get access to a myriad of exclusive benefits to further enhance their travel journey in the emirate. It is available for both iOS and Android devices.

    “We are thrilled to partner with DCT Abu Dhabi and support their visionary approach to create an immersive experience for all tourists visiting Abu Dhabi. The launch of the Abu Dhabi Pass app is a testament to our continued commitment to the travel space. We look forward to witnessing Abu Dhabi visitors benefiting from the app by exploring the rich and diverse offerings of Abu Dhabi with convenience and value,” said Alike co-founder Ashish Sidhra.

    Available for both iOS and Android users, the app features over 75 top experiences in the city, ranging from cultural and historical landmarks such as Sheikh Zayed Grand Mosque and the Louvre Abu Dhabi, to thrilling adventures, like Ferrari World Abu Dhabi and Yas Waterworld. Furthermore, the app makes it easier for travellers to plan their trip to Abu Dhabi by providing essential travel services including local commute, UAE Visa, and travel sims.

    Boasting convenience and value for the guests, the Abu Dhabi Pass app makes use of a single QR code system, which allows them to access all their booked experiences with a single QR scan, saving them the hassle of managing multiple tickets. The app offers attractive discounts that go upto 40 per cent on the regular prices of the experiences, making it a great deal for travellers who want to get the most out of their Abu Dhabi visit.

    The app’s launch will be accompanied by the market availability of a dedicated partner app for experienced providers. The partner app will provide easy guest check-in capability for experience providers, by simply scanning the guest ticket QR code. It will also offer many additional features, such as live reporting dashboards and individual guest executive logins.

    The app is currently showcased at the Abu Dhabi Pavilion at Arabian Travel Mart being held at the world trade career, Dubai, where visitors can learn more about the app features, and benefits and can download it for free.

  • Netskope announces expanded zero trust integration with CrowdStrike Falcon Next-Gen SIEM

    Netskope announces expanded zero trust integration with CrowdStrike Falcon Next-Gen SIEM

    Mumbai: Netskope, a leader in Secure Access Service Edge (SASE), today announced an expanded partnership with CrowdStrike that leverages Netskope risk insights on users, applications and activity as part of a zero trust-based approach to protecting an organisation’s people and data. Netskope’s new integration with CrowdStrike Falcon Next-Gen SIEM enables customers to unify Netskope insights with CrowdStrike data, threat intelligence, AI, and workflow automation in the AI-native Falcon® platform to drive SOC transformation and help ensure visibility and prevention across the enterprise and network.

    Netskope’s event logs surface rich details on user traffic of web, managed apps, shadow IT unmanaged apps, cloud platform services, and public facing custom apps. The ingestion of these event logs and alerts into Falcon Next-Gen SIEM enables enhanced zero trust controls for Security Service Edge (SSE) activity, and improves visibility and unifies telemetry from endpoints, cloud, identity, and additional domains.

    By providing a consolidated view of endpoint, cloud, identity, DLP, and SSE alerts for threat hunting and investigation, the integration accelerates the speed of effective investigations across platforms and reduces overall time to remediate threats. Through the combination of Netskope’s Intelligent SSE with CrowdStrike Falcon Next-Gen SIEM, joint customers can:

    1   Find and investigate evasive threats with AI-powered detections and rich contextual insights from Netskope;

    2   Accelerate deployment with streamlined Netskope data onboarding and third-party automated response actions;

    3   Unify SOC data and workflows to deliver superior security outcomes at lower total cost

    4   Correlate the usage and controls of all GenAI applications with data from across the security stack to ensure protection from emerging threats in the new application environment.

    5   Benefit from optimised real-time threat detection, investigation, response, and hunting through the seamless ingestion and correlation of relevant telemetry to stop the most sophisticated of attackers and novel threats.

    “This latest integration between Netskope and CrowdStrike enables our joint customers to take advantage of a comprehensive, cross-platform approach driven by zero trust principles. Netskope’s unique risk insights and granular controls for over 80,000 applications provide customers valuable information to make smarter, faster decisions,” said Andy Horwitz, VP Business Development and Technology Alliances, Netskope. “The longstanding and highly productive CrowdStrike and Netskope partnership continues to help solve customer security challenges by staying ahead of emerging threats and adversaries, leveraging the power of the cloud and AI.”

    “With the enterprise perimeter rapidly blurring and adversaries setting their sights on the cloud, it is imperative for security teams to have visibility across the entire attack surface and ability to rapidly respond,” said CrowdStrike CBO Daniel Bernard. “Netskope’s rich insights are a welcome addition to our vast ecosystem of high-quality data sources powering Falcon Next-Gen SIEM and supercharging security teams’ ability to stop breaches.” 

  • Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO

    Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO

    Mumbai: Shreyansh Innovations founder & CEO Shreyansh Baid, Shreyansh Innovations Digital creative lead Fanindra Jain, and former Digitas SVP & business head & Jack in the Box Worldwide managing partner Rishi Sen, has ventured into the creative technology business with their new initiative, DO.

    DO is a creative-tech solutions company that bridges the art of storytelling with modern day interaction design and technology to deliver unique, lasting solutions. This approach focuses on impactful outcomes rather than short-term wins, offering a modern-day creative-tech stack to clients seeking custom marketing solutions rather than templated services.

    At the core of DO, the founding partners collectively contribute to over six decades of storytelling, technology and brand building experience into a company that boasts about its hyper personalized solutions, not templated services.

    As a collective of young creative technologists, DO stands at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click.

    DO founder & CEO Shreyansh said, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”

    SVP – business, strategy & founding partner Rishi said, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.

    Creative lead & founding partner Fanindra said, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data & tech demands all the more imagination and expertise today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.”

  • Nawgati launches innovative Nawgati Billing App

    Nawgati launches innovative Nawgati Billing App

    Mumbai: Nawgati, a home-grown innovative fuel aggregator startup, today announced the launch of its latest innovation, the Nawgati Billing App. The app is Nawgati’s next step towards revolutionising the fueling payment process as it is set to redefine transparency and efficiency at fuel stations across the nation. By incorporating this state-of-the-art app, Nawgati will seamlessly integrate with existing Android POS machines, providing real-time access to crucial information during each fueling transaction at CNG stations anywhere in the country. This integration serves as a proactive measure against theft, pilferage, and other discrepancies, ensuring complete accountability at every stage of the fueling process.

    Once connected with the POS machine, the Nawgati Billing App will synergize with the existing Aaveg infrastructure. Through this, users will have access to comprehensive insights such as vehicle number, compliance status, loyalty program details, workforce deployed at station and more, along with the billing details. This integration will not only simplify the payment process but also enhance the overall experience for all the fuel companies that have been onboarded on Aaveg. Currently, the solution is live at a selected CNG stations in Delhi and Mumbai.

    Furthermore, the app offers an additional layer of transparency by enabling pump owners to track all station sales through the Aaveg platform. By centralising this data and analytics, Nawgati will empower stakeholders to make informed decisions and optimise operational efficiency.

    The Noida-headquartered startup has taken several strides in digitising the fueling industry and has successfully implemented various projects. Nawgati previously collaborated with oil and gas distribution companies and empowered them with Aaveg solutions to minimise manual intervention, and with Nawgati Billing App, this is a step further in the right direction.

    Nawgati CEO and co-founder Vaibhav Kaushik shed light on the app’s potential impact, “At Nawgati, we are committed to introducing pioneering solutions that address industry challenges, streamline operations and ensure financial security. With the launch of the Nawgati Billing App, we have taken a significant step towards achieving these goals. We are setting a new standard for transparency and efficiency in fueling transactions. By leveraging our existing setup and advanced technology, we empower fuel station owners to streamline operations, minimise manual errors, and ensure that every transaction is accounted for.”

    Kaushik further emphasised the app’s role in automating manual processes while maintaining meticulous oversight: “With the Nawgati Billing App, we are not just automating tasks; we are reimagining the entire fueling experience. By harnessing the power of technology, we mitigate risks, enhance security, and elevate industry standards.”

    The Nawgati Billing App serves as a testament to Nawgati’s dedication to continuous innovation in the fuel retail automation sector. This user-friendly app empowers pump owners to manage their stations more effectively, minimise discrepancies, and focus on delivering exceptional customer service.

    Nawgati invites fuel station owners and industry stakeholders to embrace this transformative solution and embark on a journey toward a future of transparency, efficiency, and innovation in fuel retailing.

  • Meta launches enhanced Gen AI features to help businesses grow

    Meta launches enhanced Gen AI features to help businesses grow

    Mumbai: Meta has launched enhanced generative AI features for advertisers, such as full image and text generation to help businesses to grow. The goal is to help advertisers at every step of the journey, whether that’s improving ad performance by helping develop creative variations or automating certain parts of the ad creation process.

    Now, for the first time, businesses can create full image variations inspired by the original ad creative with text overlay capabilities, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. For instance, a coffee bean business advertising a savouring cup of coffee will be able to use Meta’s generative AI to create other variations of backgrounds, including settings that embody a lush and idyllic farm, and also provide adjustments to the coffee cup to offer more creative options. This feature has already started to roll out, and in the coming months, businesses will also be able to provide text prompts to help better tailor the creative variations.

    In addition, businesses will now have the ability to apply text overlay to images, with a dozen of the most popular font typeface options for brands to choose from. Lastly, image expansion, a feature that allows businesses to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces, is now available on Reels and Feed across both Instagram and Facebook and can now work seamlessly with text overlays on ads.

    The text generation feature creates variations for the ad headline in addition to the primary text. Meta is currently testing the ability of the generated text to reflect the brands’ voice and tone, by highlighting key selling points based on their previous campaigns and text input. These enhancements are driven by advertiser feedback for a more diverse set of text suggestions that better reflect their brand and key selling points.

    This feature will soon be built with Meta Llama 3, the next generation of Meta’s large language models, which will enable new capabilities and enhance ad performance.

    Meta has begun rolling out these updated generative AI features and aims to make them available globally by the end of the year.

    Centralising the generative AI features under Advantage+ creative

    These updated generative AI features – and Meta’s currently available creative enhancements – will be available in Ads Manager through Advantage+ Creative, supporting businesses along the entire ad campaign creation journey. By bringing all of the generative AI features together in one place, businesses will be able to see the benefits of automation and generative AI at the same time. That means faster ad creation and better performance.

    In addition to generative AI tools, Meta has recently updated several Meta Advantage products that businesses can use today:

    1    Advantage+ creative optimizations: Optimizes video ads for viewing on Reels or the mobile Facebook and Instagram apps with a 9:16 ratio when using visual touch-ups.

    2    Advantage+ catalogue ads: Delivers product recommendations to people based on their interests. Advertisers are now able to import and use creatives like branded videos or customer demonstration videos, instead of just static images. After previously announcing the testing of this feature last year, Meta is now allowing all global advertisers to provide more engaging product information to shoppers in dynamic and customized videos.

    3    Advantage+ creative with Advantage+ catalogue ads: Advertisers are now able to upload a “hero” image or video in the centre of their catalogue ad, and Meta will then use Meta’s AI to dynamically show people the best products from their catalogue to drive performance. Marketers can use this tool by clicking add catalogue items under Advantage+ creative within Ads Manager. 

  • FanTV aims to onboard over one lakh creators and 10 million users

    FanTV aims to onboard over one lakh creators and 10 million users

    Mumbai: FanTV, the leading decentralized social app with over four million users, has announced a strategic partnership with Mysten Labs to drive mass adoption of Web3 technology. This collaboration marks a significant milestone in FanTV’s mission to revolutionize the content creation and consumption market and expand its creator base and user engagement, FanTV aims to onboard over 100,000 creators and 10 million users.

    By harnessing the expertise of Mysten Labs and leveraging the capabilities of the Sui blockchain, FanTV is poised to reshape the social media landscape and empower creators worldwide.

    FanTV founder and CEO Prashan Agarwal stated, ” At FanTV, our vision has always been to empower creators and users. Content creators and users have primarily been the product while the respective platform reaps majority of the benefit. FanTV is hyper-focused on disrupting that status quo. We believe that content creators and consumers are the backbone and should be rewarded proportionately for their contribution. Through our collaboration with Mysten Labs, we are committed to driving innovation and democratizing the content creation ecosystem. Our goal is to onboard over 100,000 creators and 10 million users, ushering in a new era of decentralized social media in the next 12-18 months.”

    FanTV had earlier raised $5.5 mn in their seed round led by Multicoin capital with Krafton, IOSG Ventures, Woodstock Fund.

    FanTV’s unique watch-to-earn offering has garnered widespread acclaim, attracting over four million users and more than 20,000 creators. With the global video streaming market projected to surpass $1.9 trillion by 2030, FanTV is well-positioned to capitalize on the burgeoning creator economy and foster community-driven content creation.

    “Prashan and his team have built a groundbreaking product with seamless UI / UX experience, and seeing FanTV attract millions of real users speaks volumes about the love from creators and users,” said Mysten Labs chief product officer Adeniyi Abiodun. “We are excited to witness their continued success in the Web3 social space.”

    FanTV’s ambitious goal of onboarding over 100,000 creators and 10 million users underscores its dedication to driving innovation and fostering community engagement. With the support of Mysten Labs and the capabilities of the Sui blockchain, FanTV is poised to redefine the future of decentralized social media.

    For more information about FanTV and its transition to Sui, please visit https://fantv.world.

  • Unlocking productivity: The rise of QR-driven horizontal SaaS solutions for enterprises

    Unlocking productivity: The rise of QR-driven horizontal SaaS solutions for enterprises

    Mumbai: QR-driven horizontal SaaS solutions transform how businesses in India restructure their procedures and improve output. As the implementation of SaaS continues to flourish in the Indian business environment, the incorporation of QR codes into solutions is turning out to be a game-changer in offices, manufacturing units, commercial towers, business centres, coworking spaces, Schools, colleges, data centres, etc to name a few places.

    The overall SaaS industry has been subject to significant development, with predictions representing a considerable growth from $237.48 billion in 2022 to $273.55 billion in 2023.

    Introduction to QR-driven horizontal SaaS solutions

    QR-powered SaaS solutions serve various industries and business operations across numerous verticals. They help diminish the net consumption of paper and consequently minimize paperwork throughout the organization. That’s Horizontal SaaS! It’s plug-and-play, easy to use, easy to manage and monitor in a centralized manner across multiple sites, and asset-light and affordable.

    71 per cent of corporations worldwide depend on SaaS model applications, solidifying their position as a fundamental facilitator for the digital revolution.

    Growing adoption of horizontal SaaS

    The SaaS revolution is in full swing in India. Businesses around the nation are embracing cloud-based solutions like never before. From start-ups to well-known organizations, from metros to tier 3, the whole world is embracing the SaaS trend to improve operational protocols, save capital expenditures, and remain ahead of the curve.

    Further, money-saving, ease of use, and simple execution are the tip of the iceberg at this moment. With Horizontal SaaS, industries in India are gaining incentives for solutions that can get used to changing prerequisites without impacting the calculated financial expenditure of the organization.

    Understanding the impact on productivity

    1   Enhancing efficiency – By integrating QR codes into Horizontal SaaS solutions, establishments in India are not merely modernizing workflows but altering them to boost efficiency. Visualise staff members scanning a code and promptly retrieving the facts & figures or searching tools they require to complete the task – that’s productivity at its best. A hardware-based solution, caters to one person at a time, in contrast, QR code-based solutions can handle multiple people at one time, save time, are asset-light, save money, and allow repetitive manual tasks to be automated, enhancing productivity. What more?! The Data gets verified digitally.

    2   Measuring productivity gains – With QR-driven horizontal SaaS solutions, firms can track metrics, examine statistics, and observe first-hand the encouraging influence on the grassroots level.

    In turn, the SaaS industry is anticipated to continue this remarkable curve, touching a projected $908.21 billion by 2030, displaying an 18.7 per cent compound annual growth rate (CAGR).

    Key features and benefits

    QR-driven solutions have a pool of features, from seamless integration with existing systems to real-time data access. In addition, the benefits speak for themselves. Enhanced efficiency, reduced errors, and secured data accessible on the go are just a few of the perks that come with adopting QR-driven solutions.

    Overcoming challenges and implementation of best practices

    Common Challenges

    There is a lack of awareness about the benefits of cloud-based systems over on-premise systems, which incur a high cost and are difficult to manage, maintain, and upgrade.

    Best Practices

    To ensure a smooth transition and maximize the benefits of QR-driven SaaS, enterprises should focus on clear communication, stakeholder engagement, regular feedback loops, and training programs. By prioritizing user experience and providing ongoing support, organizations can optimize the implementation process and drive long-term success.

    The Indian software as a service (SaaS) market is estimated to grow from $13 billion in 2022 to $25 billion by 2025, $35 billion by 2027, and $50 billion by 2030, as per a report by venture capital firm Bessemer Venture Partners (BVP). Finally, the incorporation of QR-driven horizontal SaaS solutions is in a position to push competence, production, and modernization across different segments of the Indian and Global business ecosystems. By leveraging the ability of QR codes in SaaS applications, ventures can enhance processes, heighten collaboration, and stay ahead in a progressively competitive market. As corporations persist in embracing digital transformation, the perspective of QR-driven solutions in India stays positive, presenting promising opportunities for progress and advancement in the ever-evolving business landscape.

    The article has been authored by Qudify co-founder and chief business officer  Akshat Tripathi.

  • IAS integrates with Roblox for 3D immersive measurement

    IAS integrates with Roblox for 3D immersive measurement

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.

    Roblox, which has more than 71.5 million daily users as of Q4 2023, announced today its video ads are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. With video ads, brands don’t need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox. The new video ad format joins the broader suite of Roblox’s Immersive Ads offerings that include other formats — for example, billboard-style image ads. Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS’s 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.  

    “IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D

    environments,” said IAS, CEO Lisa Utzschneider. “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

    IAS is launching new features and functionality for advertisers across Roblox later this year, including:

    1  Global 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics to give advertisers greater context on the performance of campaigns for a holistic view of media buys.

    2  Integration with Immersive Ads on Roblox, including image and video ad formats on mobile web and in-app.

    3  Trusted, third-party daily reporting through IAS Signal, the company’s unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, with key metrics including Viewability, Time-in-View, Percent Completed, Invalid Traffic Rate, and more.

    “This partnership will help us develop industry-leading measurement tools to establish and maintain trust with our advertising partners,” said Allison McDuffee, global head of brand insights and measurement at Roblox. “We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.”

    In the recent study Converting Gamers to Consumers, IAS found that 69 per cent of gamers are open to non-disruptive in-game ads. This latest partnership with Roblox is another demonstration of IAS’s commitment to emerging mediums where advertisers are looking to engage with consumers.