ITV

Category: Software

  • “AI is poised to revolutionise video editing and visual effects:” Workflowlabs’ Sunil Gangappa

    “AI is poised to revolutionise video editing and visual effects:” Workflowlabs’ Sunil Gangappa

    Mumbai: In the dynamic world of media and entertainment, staying ahead means embracing cutting-edge technology. Workflowlabs, with its expert engineering team boasting decades of experience, leads the way in innovation. Their solutions are designed to tackle the unique challenges of the industry, offering products like the Fusion Asset Management System for seamless media organization, Nitro Video Servers for top-tier video performance, Newsflow Media Gathering System for efficient news production, and the versatile Cobalt Transcoder for flawless media conversion. Workflow Labs is redefining productivity and efficiency, ensuring media professionals can deliver exceptional content with ease.

    Indiantelevision.com in conversation with Workflowlabs co-founder Sunil Gangappa delved into a range of discussions from their experience at CabSat Dubai and Broadcast Asia to the evolving needs of Indian broadcasters and more…

    Edited Excerpts:

    On your experience at CabSat Dubai and Broadcast Asia in Singapore this year

    At Cabsat and Broadcast Asia, Workflow labs garnered significant interest from visitors. The standout feature was the Workflowlabs Fusion AI module, which accelerates automated media enrichment. Its seamless integration and efficiency captivated attendees, making it a highlight of the event.

    On Workflow Labs, including its various offerings for the media and entertainment ecosystem, the factors behind its success, and the reactions of global majors to this success.

    Workflowlabs has rapidly gained traction, serving customers across multiple countries in South East Asia and the MENA region. Our success is attributed to our comprehensive media lifecycle management, which covers ingest, automation, media management, and archival processes.

    By providing end-to-end solutions, Workflowlabs ensures seamless handling of media content from acquisition to preservation. Our commitment to excellence and efficiency resonates with clients, making us a trusted partner in the industry.

    On the major advancements that you see in technology for the media & entertainment ecosystem in the next three years

    The convergence of AI, machine learning, and cloud technologies is set to revolutionise the media industry. This pivotal moment represents a significant shift in overall technology, and Workflowlabs is thrilled to be at the forefront of this transformation.

    Our commitment lies in embracing AI within our solutions. By harnessing the power of artificial intelligence, we aim to deliver cutting-edge solutions that optimize every facet of media management. From content ingest to seamless automation, intelligent media management, and efficient archival processes, Workflowlabs is dedicated to elevating industry standards.

    On the other applications that you have seen or predicted could be automated with AI in the media & entertainment industry, with generative AI, AI dubbing, AI anchors making rounds in the media & entertainment ecosystem

    AI is poised to revolutionise video editing and visual effects. In the past, artists’ creativity was constrained by technology, but now, with AI, they can bring their exact visions to life.

    On the evolving needs of Indian broadcasters, particularly in news and live sports workflows, and the ways you are meeting those demands

    In the past, advertisements were primarily limited to linear TV. However, with the rise of OTT platforms and web applications, television now offers multiple avenues for content monetisation. Workflowlabs provides an extensive ad replacement solution that caters to these evolving needs.

    On the challenges that you see the media & entertainment industry faces and how can your company help overcome those challenges

    The exponential growth in media content production, coupled with the escalating risk of malware attacks, presents significant challenges in managing and securing media assets. Workflowlabs aims to be a leader in media management and archival solutions, placing a strong emphasis on security.

  • Cricut partners with Reliance Digital

    Cricut partners with Reliance Digital

    Mumbai: Cricut Inc, a NASDAQ-listed billion-dollar DIY platform known for its cutting machines and patented design software, has partnered with Reliance Digital to expand its retail presence in India. This landmark collaboration brings Cricut’s powerful yet easy-to-use crafting solutions straight to consumers with immersive in-store experiences that put creativity in customers’ hands like never before.

    The first Reliance Digital retail showroom showcasing Cricut opened is at the Seawoods Mall in Mumbai. Here, shoppers can get a hands-on demonstration of Cricut’s portable smart cutting machines, which make custom products, including décor, apparel, decorations, and more. Especially useful for budding entrepreneurs, including homemakers who want to try their hand at business, these machines help people transform their ideas into professional-quality merchandise.

    Cricut head of India Karan Khemka said, “Indian consumers have a rising appetite for personalisation, DIY projects and unique consumer products – exactly what Cricut delivers through our design and cutting machines. With Reliance Digital’s nationwide retail footprint, we can inspire creativity in homes across India by letting shoppers experience our game-changing products firsthand.”

    Following the blockbuster Mumbai launch, Cricut plans an aggressive rollout to Reliance Digital stores in major cities nationwide. This strategic expansion positions Cricut as India’s go-to platform for creative ideas and personalised designs.
     

  • Predictive power of AI in forecasting trends and shaping product strategies

    Predictive power of AI in forecasting trends and shaping product strategies

    In today’s fast-paced and ever-evolving market landscape, staying ahead of the competition isn’t just an advantage, it’s a necessity. The ability to predict future trends and shape effective product strategies can make the difference between thriving and merely surviving. Artificial Intelligence (AI) has emerged as a revolutionary tool in this arena, transforming vast amounts of data into actionable insights. This power enables businesses to foresee trends and adapt their strategies with unprecedented accuracy. This article explores the transformative impact of AI on forecasting trends and shaping product strategies, and why this technology is becoming indispensable for forward-thinking businesses.

    Forecasting trends with AI

    One of AI’s standout strengths is its capacity to analyze large datasets from various sources, such as social media, customer feedback, and market trends, to spot patterns and make predictions. This ability can help businesses anticipate shifts in consumer preferences, emerging market trends, and competitive dynamics, enabling them to pivot their strategies proactively.

    Imagine AI-powered analytics tools diving into social media conversations to uncover emerging topics and trends relevant to a specific industry or market segment. By monitoring these trends in real time, businesses can quickly seize opportunities and mitigate threats, allowing them to adjust their product strategies swiftly and effectively.

    Shaping product strategies with AI

    AI is also a crucial ally in shaping product strategies by providing deep insights into customer behavior, preferences, and needs. By analyzing data from customer interactions, purchase histories, and feedback, AI helps businesses understand what drives customer satisfaction and loyalty, enabling them to tailor their products and services to meet these needs more effectively.

    Consider AI-powered recommendation engines that analyze customer data to suggest products or services likely to interest individual customers. This personalized approach not only increases the likelihood of conversion but also enhances customer satisfaction and loyalty.

    Benefits of AI in forecasting and strategy

    The predictive power of AI offers several benefits for businesses, including:

    1.    Improved decision-making: By providing accurate predictions and insights, AI enables businesses to make more informed decisions about product development, marketing strategies, and resource allocation.

    2.    Enhanced customer engagement: By understanding customer needs and preferences better, businesses can tailor their products and services to meet these needs more effectively, leading to higher customer satisfaction and loyalty.

    3.    Competitive advantage: By anticipating market trends and consumer behavior, businesses can stay ahead of the competition and identify new opportunities for growth.

    4.    Cost savings: By automating the analysis of large datasets, AI can help businesses reduce the time and resources required for manual data analysis, leading to cost savings and improved efficiency.

    Challenges and considerations

    While the predictive power of AI offers significant benefits, there are also challenges and considerations that businesses need to be aware of. These include:

    1.    Data quality: The accuracy of AI predictions depends on the quality of the data used for training the AI models. Businesses need to ensure that they have access to high-quality, relevant data to achieve accurate predictions.

    2.    Ethical considerations: AI-powered analytics raise ethical questions regarding data privacy, bias, and transparency. Businesses need to address these issues to build trust with customers and stakeholders.

    3.    Implementation complexity: Implementing AI-powered analytics requires expertise in AI and data science, which may be challenging for some businesses. Collaborating with AI experts or using AI platforms can help overcome this challenge.

    AI’s predictive power offers businesses a remarkable tool for forecasting trends and shaping product strategies. By leveraging AI to analyze data and make accurate predictions, businesses can gain valuable insights into market dynamics, customer behavior, and competitive trends, enabling them to make informed decisions and stay ahead of the competition. While challenges and considerations accompany AI implementation, the benefits it provides make it an invaluable investment for businesses seeking to drive innovation and growth in today’s competitive market landscape.

    Embracing the predictive power of AI not only equips businesses with the ability to forecast the future but also empowers them to shape it. By making data-driven decisions and staying agile in response to emerging trends, businesses can create a more dynamic, responsive, and customer-centric approach to their product strategies.

    The article has been authored by Compunnel’s director – AI & emerging technology Dr Ravi Changle.

  • AI humanoids and the future of personalized customer interactions

    AI humanoids and the future of personalized customer interactions

    Picture an AI that doesn’t just answer questions but builds relationships. Ready to explore this game-changer? Keep reading.

    In today’s fast-paced digital world, where customer interactions often feel transactional and impersonal, AI humanoids are emerging as a transformative force. These advanced technologies, combining the sophistication of artificial intelligence with the empathy of human interaction, are set to revolutionize how businesses engage with their customers. This article explores the future of personalized customer interactions through AI humanoids, highlighting use cases in technology services, and the solar and renewable energy sectors.

    Redefining customer engagement

    AI humanoids like Yukti are not just about automating responses but are designed to foster meaningful connections with customers. They embody advanced AI capabilities coupled with human-like empathy, setting a new standard in customer service. These humanoids can analyze customer emotions and contexts, delivering responses that resonate deeply and build genuine connections.

    Enhancing customer experience with emotional intelligence

    One of the key strengths of AI humanoids is their ability to integrate emotional intelligence into customer interactions. By analyzing tone, context, and historical data, these humanoids can adapt their responses to suit the emotional state and needs of each customer. This level of personalized engagement transforms routine inquiries into loyalty-building experiences, making customers feel valued and understood.

    Data-driven personalization

    At the core of AI humanoids lies the ability to harness data for personalized customer experiences. Every interaction enriches the AI’s understanding of customer preferences and behaviors, enabling it to offer tailored advice and solutions. For Chief Marketing Officers (CMOs), AI humanoids act as powerful tools at the top of the funnel (TOFU), delivering complex brand narratives and enhancing engagement through personalized interactions.

    Use cases in technology services

    In the technology services sector, AI humanoids can revolutionize how businesses interact with their clients. For instance, channel partners can use AI humanoids to provide real-time, customized support to their customers, enhancing service efficiency and satisfaction. An AI humanoid trained in specific technology products can guide customers through troubleshooting processes, reducing the need for extensive human intervention and streamlining support operations.

    Use cases in the solar and renewable energy sector

    The solar and renewable energy sector stands to benefit significantly from AI humanoids. Companies can deploy these humanoids to educate potential customers about the benefits of solar energy, helping them make informed decisions. AI humanoids can provide personalized consultations based on a customer’s energy consumption patterns and preferences, offering tailored solar solutions. This not only enhances the customer experience but also drives higher conversion rates.

    Case study: Automotive industry

    Consider an automotive brand that currently relies on third-party aggregators for customer interactions. An AI humanoid can provide up-to-date, customized pitches directly to consumers, arranging test drives and answering queries in the consumer’s language. This direct interaction not only improves customer satisfaction but also saves costs associated with third-party services.

    Case study: Financial sector

    In the financial sector, AI humanoids can streamline customer service and product selection processes. For example, a well-trained humanoid can guide customers through the complexities of various financial products, from mutual funds to insurance plans. This reduces the demand on call centers, lowers operational costs, and enhances service efficiency, leading to higher customer satisfaction and loyalty.

    Impact on brand recall and loyalty

    AI humanoids ensure that every customer interaction is memorable and impactful. Their ability to deliver personalized and emotionally intelligent responses strengthens brand recall and loyalty. The 24/7 availability and consistent performance of AI humanoids support an always-on service model, significantly enhancing customer satisfaction.

    The future of marketing with AI humanoids

    As AI technology continues to evolve, the role of humanoids in marketing is set to expand. Future AI humanoids will integrate more advanced cognitive functions, enabling brands to anticipate customer needs and engage proactively. This evolution will drive deeper and more enduring connections with customers, transforming the landscape of digital marketing.

    Conclusion

    The integration of AI humanoids into customer interaction strategies marks a pivotal shift in digital marketing. By offering personalized, emotionally intelligent, and data-driven interactions, these AI-powered tools are redefining customer engagement. With AI humanoids like Yukti, the future of customer relationships looks promising, with deeper and more meaningful connections on the horizon.

    In this transformative era, AI humanoids represent a significant advancement in how brands can leverage technology to enhance customer engagement and loyalty. The promise of building more profound, lasting relationships with customers has never been more attainable.

    The article has been authored by Pulp Strategy Communications founder and chief strategist Ambika Sharma.

  • Netskope surpasses $500 million in ARR

    Netskope surpasses $500 million in ARR

    Mumbai  – Netskope has announced significant updates on its business momentum, as global demand for Netskope One, its industry-leading SASE platform, grows at an even faster pace than the broader cybersecurity market.

    Among many notable achievements helping fuel its growth, Netskope’s company accolades and financial milestones to this point include the following:

    ●    Grew customer base to over 3,400 customers worldwide, including 4 of the 5 largest Fortune 500 financial services companies, 4 of the 6 largest Fortune 500 healthcare companies, 4 of the 5 largest Fortune 500 telecommunications companies, and 2 of the 4 largest Fortune 500 retail companies that have adopted Netskope One capabilities

    ●    Surpassed $500 million in annual recurring revenue (ARR) at scale, with growth outpacing the SASE market

    ●    Delivered critical AI capabilities in data and threat protection, safe enablement of generative AI applications, and numerous other areas, with more than 30% of Netskope customers having already fully implemented tools from SkopeAI, the suite of AI and machine learning solutions applied throughout the Netskope One platform

    ●    Recognized by all of the world’s top technology analyst firms for leadership in Security Service Edge (SSE), the security stack that powers SASE, including:

    •        Recognized by Gartner® in the 2024 Magic Quadrant™ for Security Service Edge. Placed both highest in ability to execute and furthest in completeness of vision for the second year in a row
    •        Cited as a Leader in the inaugural Forrester Wave™ report for Security Service Edge Platforms (2024)
    •        Named a Leader in SSE and Zero Trust Network Access (ZTNA) by IDC in 2023 MarketScape reports

    ●    Earned key authorizations and certifications to do business with federal governments and public sector entities around the world, including securing the stringent FedRAMP® High Authorization in the United States, Protected B Certification in Canada, and the Information Security Registered Assessor Program (IRAP) assessment in Australia

    ●    With its proprietary NewEdge infrastructure, became the first technology vendor in the world to deliver a localized SSE experience to 220 different countries and territories, including every non-embargoed United Nations member state

    ●    Developed and has continued to grow numerous successful go-to-market partnerships, including with major global systems integrators and managed services providers such as BT, Deloitte, Orange, Telefónica, Telstra, Wipro, and more, and critical alliance partners such as Amazon Web Services, CrowdStrike, Google, Microsoft, Mimecast, Okta, ServiceNow, and more

    ●    Honored with countless industry awards, including a steady climb up the influential Forbes Cloud 100 list over seven years and counting, and ranked highest (#12) among security and networking companies in the most recent list (2023)

    ●    Demonstrated ongoing commitment to critical environment, social, and governance initiatives, including a Silver Medal in recognition of its sustainability achievement from EcoVadis, the world’s largest and most trusted provider of business sustainability ratings

    ●    Launched Netskope for Good, a companywide program dedicated to supporting humanitarian and environmental sustainability work around the globe

    ●    Recruited top executives from Amazon Web Services, Fortinet, Palo Alto Networks, Verizon and more

  • Kapture CX aims to double its revenue in FY25

    Kapture CX aims to double its revenue in FY25

    Mumbai: Kapture CX, a leading SaaS-embedded customer experience platform plans to double its revenue with a 100 per cent growth projected in the ongoing fiscal on the back of a solid FY 24.

    Incepted in 2011, Kapture CX continues to capitalize on building the future of customer support automation by leveraging the capacity of AI, ML, and other emerging technologies in the market. This unprecedented growth comes after the platform’s successful $8 million fund-raise from Cactus Venture Partners and India Alternatives. This capital-raised marked a significant milestone in its nascent journey and has been allocated for bolstering growth, expanding the current team, and securing large enterprises across the BFSI, retail, consumer durables, and travel industries.

    Currently, Kapture CX serves over 1,000 enterprise clients across 18 countries, spanning from marquee companies like TATA 1MG, Namma Yatri, Bigbasket, Wow Skin Science, and Unicommerce.

    These businesses use Kapture’s platform to support more than 250 million customers globally. In FY 24, Kapture introduced proprietary large language models (LLMs) to enhance customer support by resolving queries, analyzing sentiments, and automating resolutions. Our self-serve technology now automates 70 per cent of workflows for our clients, significantly reducing their operational costs.

    “Having become a key stakeholder in the global customer experience ecosystem, we’re witnessing continued traction across multiple verticals and live on SAP and Google Marketplace to expand our integration and accessibility capabilities. In a move to strengthen our reach and go-to-market strategy, we have formed strategic partnerships with industry leaders like Hitachi. Additionally, we’re also experiencing significant inbound interest and have partnerships with large systems integrators (SIs) in the pipeline,” said Kapture CX CRO Gaurav Juneja.

    Kapture exhibits the commitment to catalyse innovation and introduced its revolutionary voice bot, leveraging the power of GenAI, natural language processing, and advanced audio technologies to precisely interpret and efficiently respond to all customer queries and transform customer interactions. The platform continues to develop forward and bold-looking LLMs to enhance customer support by resolving queries, analysing sentiments, and automating resolutions, which has automated 70% of workflows, and significantly reduced operational costs.

    Building on this momentum, he further added, “We have always been at the forefront of using advanced technologies, from image processing, advanced sentiment analysis to Auto QA and NPS modules. Thanks to our technological stalwartness, we were able to land another notable achievement by enabling India’s largest grocery store to reduce their TAT to 2 minutes, and increase customer satisfaction (CSAT) by 20 per cent.”      

    The customer experience platform is poised to shape the future of customer support automation by bringing forth empathetic and proactive customer service, and maintaining a strong focus on high customer satisfaction, and lower operating expenses by showcasing an increased emphasis on innovation. Underpinned by its vision to become the leading player in the customer support arena, Kapture will continue to develop robust partnerships to promote and enhance the overall customer experience.

  • Blockchain in telecom: Paving the way for secure, trustworthy data

    Blockchain in telecom: Paving the way for secure, trustworthy data

    Mumbai: Blockchain technology, renowned for its secure and decentralized nature, is making significant inroads into various industries, including telecommunications. The telecom industry, which constantly handles vast amounts of sensitive data, is poised for a transformation with the advent of Dhiway’s CORD blockchain. This cutting-edge solution from the Bangalore-based company promises to enhance trust and security in digital ecosystems, revolutionizing how telecom operators manage and exchange data within their networks.

    Delving deeper, Indiantelevision.com caught up with Dhiway co-founder & vice-president engineering Amar Tumballi.

    Edited Excerpts:

    On the business challenges that are being addressed by adopting blockchain/DLT in the telecom sector

    The telecommunication sector, a complex ecosystem of stakeholders, participants, service providers, and consumers, is at a crucial juncture. Designing applications and services around trustworthy data is a critical challenge. These data streams must be harmonised and have semantic interoperability and continuous assurance, making the adoption of blockchain a significant step forward.

    The adoption of blockchain in the telecommunication sector heralds a new era of possibilities. It paves the way for innovative businesses, such as caller identification services, leveraging reusable digital identifiers for IoT applications and services. The availability of secure, trustworthy data mitigates cybersecurity risks from data breaches and empowers a paradigm shift in application and service designs, including AI models and algorithms.

    Some immediate successes have been managing unsolicited commercial messages (or SPAM), infrastructure, and roaming profiles.

    On the ways in which CIOs and CSOs plan for the adoption of blockchain technology

    C-suite leaders lead initiatives that balance risk and rewards while devising an innovation-focused IT strategy. To effectively adopt blockchain technology, the technology stack must support strong collaboration and interoperability between services and functions. It is also important to adopt industry-leading best practices in infrastructure security and data governance to mitigate the risks associated with cybersecurity incidents. Lastly, shifting investments to a “blockchain-complete” solutions array would help build the momentum and technical capability within the businesses to benefit from the value of decentralised processes and infrastructure.

    On the necessary features and capabilities to evaluate in a blockchain implementation decision-making strategy

    A key driver in evaluating blockchain implementation is a fine-grained understanding of the use case and the business objectives that must be met. An agreement among the project stakeholders and sponsors on this topic can help drive the success of the pilot and production deployments.

    Blockchains enable a foundational digital infrastructure for the business – where the features of immutability and transparency provide the necessary attributes for provenance and authenticity. Organisations looking at digital transformation strategies and adopting blockchain technology must evaluate whether the codebase is available under a suitable open-source license and whether the project on which the enterprise product is based shows a vibrant community of participants. It is also important to ascertain whether some lighthouse deployments can support the choice of such blockchain frameworks. Token-less blockchain frameworks such as CORD allow enterprises to avoid the drama associated with tokens and crypto regulations while putting together a resilient infrastructure that is decentralized, secure, and extensible for many present and emerging use cases.

    On the role that large public cloud vendors play in shaping the adoption of blockchain technology in telcos

    Highly scalable, resilient, and large public clouds have enabled enterprises with the necessary tooling and infrastructure to quickly deploy, manage, and administer nodes that comprise the blockchain ecosystem. Elasticity, security, and high availability, including, in some cases, across cloud vendors, have enabled massively scaled blockchain deployments to service many use cases. In many cases, the availability of securely configured cloud infrastructure for federal/government usage has helped acquire necessary certifications, making these blockchain deployments suitable for government usage. Public cloud infrastructure brings developer-friendly standards-based tools, storage and computing resources, and redundancy, which makes it an attractive option for blockchains like CORD.

    On the regulatory issues that can be addressed through blockchain adoption

    Today’s dynamic digital economy is built around data – production, exchange, processing, and transformation of data drives applications and businesses. Quite naturally, the regulatory approach towards data governance is focused on data rights, consent-based exchange of data, anonymized and aggregation of data, and audit-readiness. Blockchain implementation can address multiple issues around data governance, including the very important one of enabling the logging of consent-based data exchange and abstracting the actual data through reusable digital identifiers.

    While blockchain-based systems enable friction-free transactions across trust boundaries, they also allow a more transparent application of governance mechanisms relevant to the jurisdictional boundaries where the services are available. So, regulatory and governance issues around data privacy, data security, and data access are also addressed in a scalable manner in blockchain infrastructure.

  • Uno Minda launches Uno Star 2.0 app in the Indian market

    Uno Minda launches Uno Star 2.0 app in the Indian market

    Mumbai: The automotive industry in India is currently witnessing a paradigm shift, which has changed how consumers purchase automotive components. The boom in digital marketplaces especially, has given rise to direct selling in the aftermarket industry, thereby creating a customer-brand relationship based on trust. This has also encouraged the industry players to develop and roll out their platforms, providing consumers greater convenience and accessibility.

    Keeping the same in mind, Uno Minda, a leading tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has recently announced the launch of the Uno Star 2.0 application in the Indian market. The application supports 11 languages that consist of Hindi, English, Gujarati, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Assamese, and Oriya for better penetration in the local market.

    But that’s not all. Uno Star application comes with a unique loyalty program where the buyers are introduced to a 5 Tier Based Reward System consisting of Bronze, Silver, Gold, Platinum, and Diamond tiers. All the Tier-based customers will be eligible to spin the wheel post reaching that tier.

    Uno Minda Ltd. – head of distribution Parth Vora expressed his enthusiasm about the launch, stating “Loyalty programs mostly offer similar rewards and benefits to all the customers without understanding their preferences, which leads to a lack of differentiation and personalization. To offer those special services, Uno Minda has taken this step. With its user-friendly interface, comprehensive features, and unwavering commitment to customer satisfaction, the UNO Star App will revolutionize the way the automotive industry approaches these programs. This initiative  reflects our dedication to offering a more tailored and satisfying automotive experience for our customers and partners, setting a new standard in industry loyalty initiatives.”

    UNO Star app has a user-friendly registration process, offering various categories for seamless onboarding, including Retailers, Mechanics, Authorised service centers, and distributors.

    For registration, mechanics need to provide important documents such as Aadhar cards and PAN cards. For others, submission of documents like GSTN Certificate, Business PAN Card, Composite Certificate, Retailer Bill, Distributor Invoice, Authorized Retailer Certificate, and Udyog Aadhar for a secure and reliable registration process, is needed.  

    The Uno Star App also offers a comprehensive rewards system, allowing users to redeem points through various mediums including Bank Transfers,  Bank Gift Card, and Gift Voucher. 

  • Synology introduces AI for customer service

    Synology introduces AI for customer service

    Mumbai: Synology is transforming global customer service by integrating AI into the entire process, significantly enhancing the efficiency and quality of support provided.

    “Synology provides comprehensive technical support, encompassing product usage inquiries, critical troubleshooting, and advisory for complex deployments,” said Vincent Tsai, Director of Technical Service. “With the introduction of the new support AI, our goal is to substantially reduce response times for basic inquiries, thus enabling our technical support engineers to concentrate on addressing complex cases that demand immediate attention.”

    Leveraging a Retrieval-Augmented Generation architecture, Synology’s support AI has access to anonymised technical materials and troubleshooting insight gained from Synology’s experience serving millions of customers worldwide. Further alignment and reinforcement learning processes ensure the response is high-quality, helpful, and self-improving.

    With the introduction of Synology’s first-generation support AI, customers can anticipate a significantly faster support response time, improved by up to 20 times, leading to a more optimized service experience.

  • Vishal Bhadani joins Netskope as channel lead for India

    Vishal Bhadani joins Netskope as channel lead for India

    Mumbai – Netskope has appointed Vishal Bhadani as channel sales director for India. He joins Netskope to manage the company’s existing network of channel partners and distributors in the country, as well as to expand and deepen Netskope’s partnerships, as the company continues to fully rely on channel and alliances to grow its Indian footprint.

    Based in Bangalore, Bhadani is an experienced sales and channel leader with 23 years of experience in enterprise tech, both in India and the Middle-East. He started his career at Sify, before joining Wipro for twelve years, where he held the roles of National Manager of the Enterprise Security business, Regional Head of ITS Business and Operations, and finally Regional Head for System Integration & Maintenance Services sales for the Gulf region. Before joining Netskope, Bhadani spent seven years at Lenovo, most recently as Cyber Security & Software Lead for India, managing sales, and channel and alliances for the practice.

    Working for both major Global System Integrators and OEMs has equipped Bhadani with a holistic view of the industry, and knowledge on establishing and leveraging relationships with diverse stakeholders. Combined with his cybersecurity expertise, his experience and network will help strengthen Netskope’s channel and alliances ecosystem in India, including supporting, training and growing key partners to ultimately improve services to customers and end users.

    “After more than 20 years working with the channel community, I understand the challenges and opportunities that this market presents, and wanted to put this experience to use and continue to contribute to the cybersecurity industry at the same time,” said Bhadani about his choice to join Netskope. “I was looking for a visionary company really shaping the industry, which I believe Netskope is doing as a leader in Security Service Edge and Secure Access Service Edge. This role is the opportunity for me to build and maintain long-term partnerships with players who, like us, believe SSE and SASE are relevant answers to the challenges posed by the transformation of workplaces and the evolution of the cyber threat landscape.”

    “Our success in India is entirely due to our channel partners and distributors, and it was important for us to have a highly experienced leader like Vishal to refine our existing partnerships, and continue to expand our local footprint,” said Netskope Country Manager for India and SAARC Ajay Gupta. “His knowledge of the cybersecurity market in India, and experience setting up and growing practices will be a great advantage for us, and I’m glad to be welcoming his high profile to our team.”