ITV

Category: Software

  • Blockchain technology is a game-changer for protecting brands against counterfeit goods: Padmakumar Nair

    Blockchain technology is a game-changer for protecting brands against counterfeit goods: Padmakumar Nair

    Mumbai: Ennoventure Inc. has unveiled an advanced brand protection technology which has been designed to bolster legal defenses against brand abuse. We would like to propose a fascinating and topical narrative that explores the intricate and ever-changing landscape of trademark protection: “The Tech-Counterfeiter Tango: How Innovation Fuels the Game of Cat and Mouse.”

    In today’s era of rapid technical progress, the conflict between brands and counterfeiters has taken on a new dimension, resembling an intricate dance where each move is met with a strategic countermove. As per a report by ASPA and CRISIL, in India alone, 25-30 per cent of products sold are spurious with counterfeiting. This increases the need for anti-counterfeit solutions to battle the grappling issue, ensuring brand protection and product authencity. To address this, Ennoventure’s latest technological innovation named ‘Enncrypto’ will help brands respond to the relentless pursuit of cutting-edge technologies by counterfeiters, employing equally creative methods to preserve their reputation and ensure customer safety and satisfaction.

    Indiantelevision.com caught up with Ennoventure, Inc CEO & co-founder Padmakumar Nair where he shed light on numerous topics regarding the evolution of counterfeiting techniques

    Edited excerpts

    On the sophisticated methods currently employed by counterfeiters to bypass brand protections

    Counterfeiters are increasingly using advanced technology to evade brand restrictions. They are able to replicate products in almost all industries using these techniques.

    1   Advanced Printing Technology: Counterfeiters use high-resolution printers and specialized inks to reproduce packaging, labels, and even security features such as holograms and barcodes with remarkable precision.

    2   Chemical and Material Mimicry: Advanced chemical processes enable counterfeiters to mimic the physical properties and materials used in authentic products for instance in the pharmaceutical industry, making it difficult to distinguish between genuine and fake items.

    3   Supply Chain Infiltration: Counterfeit goods are introduced into legitimate supply chains through various means, including unauthorized production at subcontractors, smuggling, and diversion of genuine products.

    4   Digital Counterfeiting: Online platforms are exploited through the creation of counterfeit websites and listings on e-commerce marketplaces, using sophisticated digital imagery and deceptive marketing to deceive consumers.

    5   Global Smuggling Networks: Illicit networks utilize complex logistical routes and falsified documentation to transport counterfeit products across international borders, evading customs inspections and legal scrutiny.

    6   Technological Adaptation: 3D printing, digital scanning, and artificial intelligence replicate complex designs, especially in the luxury goods industry.

    On invisible signatures offering more over traditional anti-counterfeit measures

    Invisible signatures offer significant advantages over traditional anti-counterfeiting measures, making them a powerful tool in combating counterfeiters. Primarily, they enhance security by making it difficult for counterfeiters to detect and replicate, providing an additional layer of protection. Their non-intrusive nature ensures that the appearance of products or packaging remains unaltered, thereby preserving brand integrity.

    Moreover, invisible signatures are easily verifiable using mobile devices, streamlining the authentication process. This quick and efficient verification is particularly beneficial in high-volume environments. The ability to customize these signatures for each product batch further complicates counterfeiters’ efforts, as mass-producing fake items becomes substantially more challenging.

    Additionally, invisible signatures can be seamlessly integrated with existing processes and other security features, such as QR codes or blockchain technology, for enhanced protection. This combination of features creates a robust anti-counterfeiting system that is difficult to breach.

    Overall, the security, non-intrusiveness, ease of verification, and customizable nature of invisible signatures make them an invaluable asset in safeguarding brands against counterfeiting.

    On utilisation of blockchain technology to protect brands from counterfeit goods

    Blockchain technology is a game-changer for protecting brands against counterfeit goods, offering several robust solutions. Firstly, blockchain provides unparalleled supply chain transparency by creating a transparent and immutable record of a product’s journey from manufacturer to consumer, making it significantly easier to track and verify authenticity. The tamper-proof nature of blockchain ensures that once data is recorded, it cannot be altered, guaranteeing the accuracy of product information. This technology also empowers consumers, who can access blockchain records via QR codes or NFC tags on products to confirm authenticity before making a purchase. Besides, blockchain can be seamlessly integrated with other anti-counterfeit technologies, such as invisible signatures and AI-powered authentication, creating a comprehensive security solution. Utilizing blockchain technology can dramatically enhance the effectiveness of our anti-counterfeiting strategies.

    On consumers becoming more empowered in the fight against counterfeit goods

    Consumers are increasingly empowered in the fight against counterfeit goods through a variety of innovative means:

    1   Access to Information: Consumers have greater access to product information and supply chain details through digital platforms and mobile apps, enabling informed purchasing decisions.

    2   Verification Tools: QR code scanners and NFC technology in mobile apps allow consumers to authenticate products easily, helping them identify counterfeit items at the point of purchase.

    3   Consumer Education: Brands conduct awareness campaigns to educate consumers about counterfeit risks and how to distinguish genuine products from fakes, empowering them to make informed choices and report suspicious products.

    4   Social Media Impact: Social media provide a platform for consumers to share experiences and warnings about counterfeit goods, promoting community awareness and vigilance.

    5   Reporting Mechanisms: Improved reporting channels, including official websites and consumer hotlines, enable consumers to report suspected counterfeit products promptly, aiding in enforcement efforts against counterfeiters.

    6   Legal Support: Strengthened regulatory frameworks and laws support consumers in seeking redress and combating counterfeit trade, enhancing consumer protection and market integrity.

    On discussing the dynamic cat-and-mouse game between counterfeiters and brands

    The battle between counterfeiters and brands is a dynamic cat-and-mouse game, where both sides are in a constant state of adaptation. Whenever brands introduce new anti-counterfeit technologies like invisible signatures or blockchain verification, counterfeiters respond with agility and resourcefulness. They reverse engineer products to replicate security features, invest in advanced printing technologies to mimic packaging and labels with high accuracy, and exploit vulnerabilities in supply chains through social engineering or insider threats. Technological advancements such as 3D printing and digital scanning further empower counterfeiters to replicate complex designs and security elements. Global smuggling networks enable them to distribute counterfeit goods across borders, exploiting regulatory gaps and leveraging online platforms to reach consumers directly.

    To stay ahead, brands must remain vigilant and continuously adapt and innovate their anti-counterfeit strategies, collaborate closely with technology experts and law enforcement agencies, and maintain rigorous oversight of global supply chains to effectively protect consumers and uphold brand integrity.

    On the future of anti-counterfeit solutions evolving in the next five to ten years

    The future of anti-counterfeit solutions is set for significant evolution over the next five to ten years. We can expect huge advancements in AI, machine learning, and blockchain to greatly enhance the accuracy and reliability of our anti-counterfeiting efforts. Integrated solutions that combine various technologies—such as invisible signatures, blockchain, and the Internet of Things (IoT)—will offer more robust protection. Real-time tracking and monitoring of products throughout the supply chain will become more sophisticated, helping to detect and prevent counterfeiting more effectively. Stronger regulatory frameworks and international cooperation will also play a crucial role in creating a more robust legal environment against counterfeiters. Moreover, increased consumer education and engagement will empower individuals to recognize and report counterfeit products, promoting a collective effort to safeguard authenticity. Ultimately, these advancements will lead to a more secure marketplace that ensures the integrity of products and enhances consumer trust worldwide.

  • ICICI Bank introduces ‘SmartLock’ on iMobile Pay

    ICICI Bank introduces ‘SmartLock’ on iMobile Pay

    Mumbai: ICICI Bank has announced that it has launched ‘SmartLock’, a unique safety measure to enable its customers to lock/unlock multiple banking services instantly, without seeking the help from a customer care executive through phone or e-mail.

    Available on iMobile Pay, it empowers customers to lock/unlock access to internet banking, UPI (including payments from other UPI apps linked to the Bank account), credit and debit cards, simply by clicking a button, thereby taking safety of their account in their own hands. ‘SmartLock’, the first-of-its-kind measure in the Indian banking sector, also allows customers to lock/unlock the entire iMobile Pay.

    Customers can use this feature to deactivate a particular banking service during a period of time. They can also use it in case of a possible fraudulent transaction. It is worth noting that the ‘SmartLock’ feature allows scheduled standing instructions (SI) and e-mandates to go through, even when a banking service is locked by the customer.

    Speaking on the initiative, ICICI Bank head – digital channels and partnerships Sidharatha Mishra said, “Safety of our customers’ accounts is of utmost importance to us. The launch of ‘SmartLock’ is yet another effort of the Bank to strengthen the safety and security of the customer’s accounts and safeguard their interest. This Do-It-Yourself (DIY) feature provides customers the convenience of enhanced security for banking services in their own hands, in one place. The introduction of ‘SmartLock’ is a part of various ‘safe banking’ initiatives of the Bank.”

    Below are the steps to use the ‘SmartLock’ feature:

    . Login to iMobile Pay

    .  Click on ‘SmartLock’ feature on the bottom right corner of the home screen

    . Click on the key banking services that you wish to lock/unlock

    .  Swipe to confirm

    For more information on ‘iMobile Pay’ and to download the app, visit the Google Play Store or Apple App Store.

    To start using ‘iMobile Pay’, customers of any bank can link their bank account with the app, generate a UPI ID and begin transacting.

  • Razorpay first PA to offer International payments, saving 50 per cent on fees

    Razorpay first PA to offer International payments, saving 50 per cent on fees

    Mumbai:  With an unwavering commitment to simplify money movement for businesses irrespective of size, Razorpay, an omnichannel payments and banking platform for businesses, today announced the expansion of its MoneySaver Export Account for Freelancer Professionals. This makes Razorpay the first Indian Payment Aggregator (PA) to offer international payments for freelancers.

    This feature will now enable Freelancers to open a Smart Account in any country of their choice and accept payments locally via bank transfers on the Razorpay platform, all while benefiting from zero withdrawal fees. Razorpay aims to empower over 15 million Indian freelancers by saving them up to 50 per cent in fees and commissions on international bank transfers.

    India stands as the second-highest contributor to the global freelancer market. They primarily seek work through social media or online freelancing platforms. However, the payment options currently available to them are not seamless and cost-efficient. International payments for exporters largely rely on International Bank Transfers, with SWIFT being one of the primary modes. However, these transactions come at a significant cost, as per RBI reports, with approximately $13 spent on SWIFT charges for every $200 remitted. For freelancers, the challenges are even more daunting. Direct bank transfers can incur fees of up to $30 per transaction, along with additional currency conversion charges. This results in Indian freelancers losing up to 25 per cent of their income.

    Commenting on the development, Razorpay COO Rahul Kothari said, “While India continues to grow as one of the fastest-growing markets for freelancers, it’s crucial to have seamless and a cost-efficient method to manage international money transfers securely and support this dynamic community with immense potential.”

    The MoneySaver Export Account adheres to the latest RBI guidelines, incorporating video KYC ensuring a safe and secure experience for freelancers. The account enables freelancers to receive international bank transfers from over 160 countries within 5 seconds, eliminating the need for additional paperwork. Additionally, the MoneySaver Export Account offers freelancers a single-click Digital FIRC (Foreign Inward Remittance Certificate) and incurs no withdrawal fees from online freelance marketplaces, unlike other solutions that currently charge $2 per withdrawal along with marketplace commissions of 20 per cent for every $500 earned. This account can be created across the US, UK, Canada, Europe, and other priority export markets, enabling the use of preferred banking networks like ACH, SEPA, SWIFT, and FPS.

    Commenting on the development, Rahul Kothari, Chief Business Officer, Razorpay, said, “While India continues to grow as one of the fastest-growing markets for freelancers, it’s crucial to have seamless and a cost-efficient method to manage international money transfers securely and support this dynamic community with immense potential.”

    Kothari added, “Freelancers face formidable challenges, particularly with direct bank transfers that can carry fees as high as $30 per transaction, compounded by additional currency conversion charges. As a result, they lose up to 25 per cent of their income. By addressing these challenges, our solution aims to significantly reduce the burden of high transaction fees and currency conversion charges that freelancers often face, thereby empowering this community with the unparalleled benefit of seamless, border-free global banking. Our commitment to providing a reliable, hassle-free financial experience can now ensure that freelancers can focus on what they do best—delivering exceptional work to clients around the world.”

    Razorpay has provided significant backing for export payments via its MoneySaver Export Account. Tailored specifically for exporters, the MoneySaver Export Account enables merchants to receive international payments through electronic funds transfer systems. This account, launched last year, has garnered substantial adoption, with over 15,000 exporters embracing its benefits so far. In addition, last year, Razorpay also introduced Forex Service for founders, which enabled Indian startups to effortlessly transfer globally raised funds to India, empowering them to navigate the international financial landscape with ease and thus maximize their Foreign Funding  Inflow (FDI) to India.

  • Beaconstac rebrands to Uniqode

    Beaconstac rebrands to Uniqode

    Mumbai: Beaconstac, a leading QR code-based solution provider, unveiled its new identity and brand name –  Uniqode. The decision to rebrand reflects the company’s evolution beyond its original beacon technology roots. It underscores the company’s vision to seamlessly connect the physical and digital realms by revolutionizing customer engagement.

    Uniqode’s distinctive digital codes will empower businesses to create a dynamic “phygital” experience. By bridging the gap between in-person interactions (IRL) and online engagements (URL), Uniqode ensures that brands can engage with their audience precisely when and where it matters. These unique codes resonate with consumers, enabling seamless transitions from physical to digital and vice versa.

    Uniqode co-founder & CEO Sharat Portharaju emphasized that the rebranding represents more than an update—it’s a declaration of intent. “We’re Uniqode, and we’re here to connect the planet, one unique code at a time. The company’s commitment to rewriting the rules of connection will create meaningful experiences for both businesses and consumers.”

    While Uniqode serves a global clientele, its presence in India holds special significance. Co-founder and CTO, Ravi Pratap explained, “Sharat and I are both based in India, and 80 per cent of our employees work here. Uniqode’s homegrown narrative resonates with local talent and potential investors. As the team expands, Uniqode aims to attract top talent and foster strategic partnerships within the Indian market. This local focus aligns seamlessly with the company’s global vision.”

    Uniqode’s QR Codes have led to impressive success stories across various industries. With a focus on hospitality, consumer goods, retail, and real estate, its technology has made a significant impact. For instance, Lionsgate, a major entertainment company, experienced over 12,000 interactions through personalised QR Codes. These codes enhanced viewer engagement with their content, resulting in increased viewership and interest in their movies and shows. Similarly, Flipkart, India’s leading e-commerce platform, recorded over two million scans on their TV ads using Uniqode’s QR Code technology. This drove significant traffic to their online store and boosted purchases. In a short span of time, Uniqode has proven effective in enhancing customer engagement, tracking user interactions, and driving substantial business outcomes.

    Uniqode’s rebranding follows a year of remarkable achievements. In January 2023, the company secured $25 million in a Series A funding round – an investment that has fueled expansion and innovation.

    With over 50,000 businesses relying on Uniqode for QR code-based interactions, the platform has successfully collaborated with prestigious brands such as Pepsi, Revlon, Amazon, Deloitte Digital, Nestle, Toyota, WWF, Marriott, and The New York Times.

  • Subscription-based mobile apps: Strategies for monetization and user retention

    Entrepreneurs have many opportunities in the mobile app industry, a billion-dollar economic force. However, to capitalize on these opportunities, they must monetize them effectively and cleverly.

    According to Statista industry forecasts, mobile app revenue will significantly increase by 2027. It predicts a growth explosion in all market segments, with new revenue records reaching 21 distinct industries.

    Development is not the conclusion of the trip. The initial step is merely to launch your app. In a crowded market, getting users’ attention is the true test. The key is to use strong strategies that attract users and offer unique value while ensuring a smooth user experience.

    By carefully designing an exceptional app, you can establish a unique market position, boost user engagement, and eventually enjoy its success.

    The success of an app is largely dependent on its monetization strategies. A carefully thought-out plan guarantees:

    1  Revenue generation: Businesses must be able to earn money from their apps through monetization strategies to pay for app development.

    2  Sustainable business model: Entrepreneurs can establish a long-term growth-enabling sustainable business model by implementing a successful monetization strategy.

    3  Encouragement of innovation and updates: Successful monetization techniques supply the funds required to invest in R&D, innovation, and creativity.

    Let’s start with app monetization to lay the foundation before exploring the fascinating world of mobile apps.

    Selecting the ideal app monetization strategy unlocks your app’s full earning potential, much like finding the proper key.

    Before choosing one, you must weigh several elements to decide whether a subscription retention model is the appropriate pricing plan for your platform.

    The freemium model has transformed app monetisation, which allows apps to be downloaded for free but offers in-app purchases or additional paid features. Among the benefits are :

    1  Large user appeal: Since freemium apps are initially free, a large user base is drawn to them. This may result in increased usage and revenue opportunities.

    2  Increasing use: Giving away an app’s downloads for free might encourage users to try. This increases the likelihood that they will utilize it and makes it easier for them to do so.

    3 Chances to sell more: Basic functionality is included in freemium programs. Users become interested in this. They could then desire more. You can then provide premium choices at that point.

    Let’s grasp the­ mobile app market’s status before­ diving into specific ways to make money. Mobile­ apps are in high demand, with billions of smartphone use­rs globally. The global mobile app market is se­t to reach $407.31 billion by 2026. What’s more? Mobile app income­ is also shooting up at a rapid pace.

    The revenue generated by mobile apps is continuously increasing. About 268 billion were gathered in this manner in 2022. The majority of the revenues from this app market came from advertisements. Approximately 205 billion were generated by app purchases. Although users have a wide selection of applications, developers are up against fierce competition. To be profitable, they must select the appropriate strategy. This might mean the difference between winning and losing in this high-stakes game.

    Another effective method of app monetization is through in-app purchases (IAPs). Developers can allow users to buy virtual goods, premium content, or extra features straight within the app by using this model. Whether it’s getting rid of advertisements for a smooth experience, accessing premium content in a productivity app, or breaking through new levels in a game, in-app purchases offer users real value while making money for developers. In-app purchases can be successful if you provide users with relevant and appealing products that improve their experience and increase conversions.

    The article has been authored by AdCounty Media co-founder and chief strategy officer Kumar Saurav.

  • Unveiling the brilliance of blockchain in the jewellery industry

    Unveiling the brilliance of blockchain in the jewellery industry

    Mumbai: In the glittering world of jewellery, a revolutionary technology is quietly making its mark: blockchain. You may have heard about blockchain in terms of cryptocurrencies such as Bitcoin, but its use in the jewellery industry has been no less breathtaking. Let’s understand how blockchain technology is changing people’s perception and means of purchasing jewellery.

    Throwing light on transparency

    One of the major aspects of blockchain in jewellery business is transparency. Can you imagine following a diamond from where it was mined till it turns into that ring on your finger? With blockchain this is not just a wish—it’s a reality. Every stage in the jewellery supply chain starting from mining and refining up to manufacturing and selling can be documented on an unalterable ledger within a blockchain. This kind of transparency enables customers to make informed choices about their pieces of jewellery, being assured that they come from ethical sources and are high-quality.

    Ethical sourcing: Beyond conflict

    Blockchain technology also addresses the issue of ethical sourcing in the jewellery sector. Companies can verify through blockchains that their products did not come from conflict zones or unethical practices by recording where they get precious metals and gemstones from. This openness gives comfort to consumers who want their jewels to indicate their commitment towards sustainability and social accountability.

    Fighting forgeries using technology

    In the jewellery industry, counterfeit goods are a persistent challenge, however, blockchain presents a huge barrier. A unique digital identifier is assigned for every piece of jewellery such as a QR code or serial number that are then recorded into the chain. That is why it would be very hard for counterfeiters to either reproduce or alter these products. Based on this, consumers can scan their identification and obtain the relevant blockchain record to avoid fraud.

    Simplifying supply chain processes

    Streamlining the jewellery supply chain through blockchain technology makes it more effective and secure. Blockchain reduces paperwork and lowers errors by providing a decentralized platform to track inventory, manage logistics, and settle payments in the supply chain. Smart contracts, which are self-executing contracts with the terms written into code, automate various processes, further enhancing efficiency and reducing costs.

    Building trust and confidence

    Ultimately, blockchain technology enhances faith and certainty in the jewellery industry. It allows customers to buy without any worry because it provides transparency, ethical sourcing and counterfeit proofing. In making such choices, jewellery firms that integrate blockchain show their commitment to integrity, sustainability, and innovation, earning the loyalty and admiration of their customers.

    The future of blockchain in jewellery industry

    As time goes by, it is likely that we will find more advanced uses of blockchain technology in the jewellery industry as a whole. For example, some companies are considering using blockchains for making digital twins of physical jewels thereby facilitating resale and trade of pre-owned pieces.

    In summary, blockchain technology is not just a catchphrase – but a ray of hope for the jewellery sector. It is transforming how we see, purchase and cherish our jewellery. So next time you wear an eye-catching piece of jewellery, reflect on the underlying brilliance of blockchain that lights up not only precious stones used in its creation but also the values and integrity of the industry itself.

    The author of this article is Fulchand Gulabchand founder & managing director Diksha Rajawat. 

  • Influence of technology on toy development and marketing

    Influence of technology on toy development and marketing

    Mumbai: The toy industry has undergone significant transformations in recent years, driven by advancements in technology and shifting consumer preferences. As technology continues to evolve, toy manufacturers must stay ahead of the curve and adapt their development and marketing strategies to meet the changing needs of children and parents alike. The profound impact of technology on toy development and marketing is looked upon, exploring the current landscape, futuristic trends, and predictions that will shape the industry’s future.

    Current Landscape: Technology’s Role in Toy Development

    Technology has enabled the creation of toys that combine physical and digital elements, offering a more engaging and dynamic way for children to learn and develop essential skills. For instance, programmable robots that teach coding skills and AR-enabled toys that blend digital and physical play have become increasingly popular, providing children with hands-on learning experiences that build foundational skills in STEM disciplines.

    The Rise of Digital Toys

    Digital toys have become a significant segment of the toy market, offering a range of benefits that traditional physical toys cannot match. These toys often involve some plastic components but generally have a significantly lower material footprint than traditional toys. Digital toys can provide novel opportunities for learning and development, such as augmented reality (AR) and virtual reality (VR) experiences that transport children to new worlds and environments. Additionally, digital toys can be designed to adapt to a child’s learning pace and style, offering a more personalised learning experience that keeps children engaged for longer periods.

    The Role of 3D Printing in Toy Development

    3D printing has become an essential tool in toy development, enabling designers to rapidly produce multiple prototypes and test their designs before moving on to mass production. This technology allows for the creation of complex shapes and designs that would be difficult or impossible to produce using traditional manufacturing methods. 3D printing also enables the production of customised toys that cater to individual children’s preferences and learning styles, further enhancing the personalisation and engagement of play experiences.

    The Future of Toy Development: Trends and Predictions

    As technology continues to advance, the toy industry can expect significant changes in the way toys are developed and marketed. Some key trends and predictions include:

    ●    Increased Focus on Sustainability: The toy industry is under increasing pressure to adopt more sustainable practices, driven by growing concerns about environmental sustainability and the impact of plastic waste on the planet.

    ●    Increased Focus on Social and Emotional Learning: The toy industry is expected to place a growing emphasis on social and emotional learning, recognising the importance of these skills in children’s overall development.

    ●    The Impact of the Internet of Toys: The Internet of Toys (IoT) is a growing trend involving internet connectivity integration into toys, enabling them to communicate with other devices and collect data on children’s learning patterns.

    ●    The Role of Blockchain in Toy Development: Blockchain technology is expected to play a significant role in the future of toy development, offering a secure and transparent way to track the production and distribution of toys.

    Toy Retail as a Bright Emerging Vertical

    As technology continues to shape the toy industry, toy retailers must adapt their strategies to meet the changing needs of children and parents alike. Some key trends and predictions include:

    ●    The Rise of Omnichannel Retailing: Omnichannel retailing is expected to become increasingly important in the future of toy retail, as parents increasingly expect a seamless shopping experience across online and offline channels.

    ●    The Importance of Experiential Retail: Experiential retail is expected to play a significant role in the future of toy retail, providing parents with a unique and engaging shopping experience that combines physical and digital elements.

    ●    The Role of Data Analytics in Toy Retail: Data analytics is expected to play a growing role in the future of toy retail, providing retailers with valuable insights into customer behaviour and preferences.

    ●    The Impact of AI on Toy Retail: Artificial intelligence is expected to play a significant role in the future of toy retail, enabling retailers to personalise customer experiences and optimise inventory management.

    Conclusion

    The influence of technology on toy development and marketing is profound and far-reaching, shaping the way toys are designed, produced, and marketed. As technology continues to evolve, toy manufacturers, marketers, and distributors must adapt their strategies to meet the changing needs of children and parents alike. By leveraging the power of technology, the toy industry can continue to innovate and grow, providing children with fun, engaging, and educational play experiences that cater to their unique needs and preferences.

    The article is authored by Urban Tots founder Deepak Chaudhary.

  • “Our unique rewards program makes us stand out:” Veera’s Adityan Kayalakal

    “Our unique rewards program makes us stand out:” Veera’s Adityan Kayalakal

    Mumbai: Mobile browsers have evolved far beyond mere tools for accessing the internet; they are now pivotal in shaping digital experiences tailored to smartphone users’ needs. In a landscape dominated by giants like Chrome and Safari, differentiation is crucial. These browsers, built with Western audiences in mind, often overlook the nuanced behaviors and preferences of diverse global markets.

    However, emerging contenders like Veera are redefining the paradigm. Veera’s approach is distinct: prioritizing mobile-first design, optimizing for the Android ecosystem that dominates India’s smartphone market. Beyond speed and ad-blocking prowess, Veera innovates with integrated casual games and a unique rewards program, promising a browsing experience that’s as engaging as it is efficient. This strategic focus underscores Veera’s commitment to delivering a browsing experience tailored to the dynamic needs of today’s mobile users.

    Indiantelevision.com caught up with Veera’s head of marketing Adityan Kayalakal to gain more in-depth insights.

    Edited Excerpts:

    On the unique value propositions that Veera offers differentiating it from established browsers like like Chrome and Safari

    Veera is a product built based on a specific insight and with a clear differentiator. Despite there being one billion smartphones and 750 million internet users in the country, very few broad platforms exist that have been custom-built for the audience. Most existing applications were built with Western audiences in mind and for their behaviours. Veera is built for the phone first and to back this fully, we built the Android version of Veera (android accounts for the lion’s share of smartphones in India today) first and focused on that version alone. We then looked at other key challenges across the ecosystem to understand how we could make the internet experience better. Third-party ads had gotten to the point where there were overtaking the amount of content on the page, so we incorporated the best ad blocker in the world to provide a better browsing experience.

    We engineered to provide a faster daily browsing experience across devices, even low-end ones. We understood that memory was a concern and gaming a key passion (mobile gaming is now close 500 mn users in the country), so we gathered the top casual games and created Veera Games for which you don’t need to download any additional app and can play within Veera itself for free (saving you a ton of space on your phone). And to top it all off, to gratify the customer for the time they were spending with us, we created a unique engagement-based rewards program that gratify our users with Veera points and give them a ton of redemption options ranging from vouchers, gift cards to even cash.

    This unique focus on the customer and delivering a great experience is what inspired us to encapsulate our experience through the line “Ab Internet Banega Bindaas”. It’s a promise that we deliver on every single time you use the app.

    On tailoring your marketing strategies to ensure they are mobile-first, given that Veera is a mobile-only browser and the unique challenges and opportunities this presents

    Our app experience is definitely mobile. But our marketing experience need not always be so. The mobile phone is in our customer’s hand at every single moment and is often used to capture most moments they experience today. So we take that opportunity to create experiences and moments that get the customer to sit up and take notice. Take for example the privacy campaign that we did last year which featured a toilet at the center of it. The experience was physical, the conversation was on digital (and consequently on people’s phones) from where they sampled the app and chose to continue using it, and in some cases even brought their friends and family on board.

    That said, we do a range of activities, some closer to a specific customer and a specific platform, some broader. But in all cases, the end goal and the idea dictate which platforms we pick.

    On Veera leveraging consumer insights and feedback to enhance its user experience and services; can you provide an example where user feedback significantly influenced a marketing or product decision

    From day one, we have been quite obsessive about speaking to our customers regularly. We did this during our MVP, we did this during our beta stage and we did this regularly the last few months. This has been a key focus and Veera invested early into this by building a dedicated customer experience team headed by the stellar Ankit Malviya, that regularly gets feedback, follows up on comments and notes sent in by customers, reaches out proactively to drive detailed conversations with our users.

    It’s driven multiple changes in the product, with the latest being the new Khazana section (our rewards section) which has been made far more intuitive and the design is a significant evolution and a sign of things to come.

    Another key example is our cricket widget which is currently live with the World Cup scores. We realized that people earlier went to their browsers, went to search, typed in the name of the sport or the team they wanted to know more about and then went to a specific website to consumer that score and then went further if they wanted a detailed view. It was a tedious and unnecessary process really. We made the process much shorter by introducing a widget on the home page which was visible to users as soon as they launched the Veera app, with the score of the ongoing cricket game shown upfront. And we should have some exciting news on that front shortly.

    On Veera utilising content to attract and retain users and are there any notable content partnerships that have helped boost user engagement

    In the case of the internet experience, content is a significant play. We have onboarded partners like Times Internet, Sportskeeda, etc to provide a rich bouquet of options for our users. But the customer is looking for varied experiences – games, shopping, deals, new & unique experiences (AI now amongst them), and of course local content (ranging from politics to Bollywood, cricket etc).

    Our focus has been to deliver these in unique ways to the users to make their experience simpler and more enjoyable – content through a easily accessbile news feed, games through a dedicated portal, cricket through an intuitive widget.

    On Veera leveraging social media platforms in its marketing strategy, and your approach to building a strong social media presence

    Social provides us multiple ways to engage users. Traditional posts on our own channels give us an opportunity to shape our brand image by amplifying our message, tone and personality.

    Promoted content and ads allow us to target users with specific messages to inform and educate customers. It also allows us to be frugal, experimentative, and nimble, ensuring that we can learn from the work we put out there constantly. And using third-party channels such as publishers and influencers allows us to deliver our message entertainingly and credibly.

    So for us, it’s really a Swiss army knife of sorts.

  • University Kaiserslautern fast tracks Quantum Computer development with new DDS firmware option

    University Kaiserslautern fast tracks Quantum Computer development with new DDS firmware option

    Mumbai:  There are many ways to build a Quantum Computer (QC) and RPTU Kaiserslautern’s approach within the Rymax One collaboration is to create an array of single atoms that act as qubits. The challenge is moving and holding each atom in its precise location. This is done by using a laser on each atom that traps it into the center of the laser beam effectively acting as an optical tweezer. However, point-by-point programming of each movement of the beam currently requires a lot of programming and a huge amount of data. This has now been cut dramatically with the use of the new Direct Digital Syntheses (DDS) firmware option from Spectrum Instrumentation so that the position of the lasers can be controlled with a few simple commands that define the start and stop parameters instead of making time consuming, large data array calculations.

    Dipl.-Phys. Jonas Witzenrath said, “This is making a huge difference to the progress of our research. Using the new DDS option, we have been able to make rapid progress and reduce the complexity in the system allowing us to focus on advancing the research. The next step is to do the reordering of atoms in a static two dimensional array using the dynamic capabilities of the DDS-firmware.” Furthermore, in the next phase, they will use the AWGs to shape ideal UV laser pulses for precisely controlling interactions between qubits.

    “DDS has become a vital tool in our project and we are finding that it can actually be used in other things in the lab as it is very flexible and can be used for other functions so we don’t have to buy dedicated equipment for them. For example, pulsed lasers, chirp generation, etc. We worked very closely with Spectrum to develop this DDS feature and are now working on expanding its possible uses in research so that it can help other laboratories.”

    He added that the Spectrum AWG cards were chosen as they are becoming the solution of choice for quantum research due to their great analogue performance paired with large memory and high transfer speed onto the card. The latter is crucial as the experiment has to pause until the re-ordering waveforms are computed and uploaded onto the cards. The transfer speed sets the Spectrum AWG cards apart from other products and that is the main reason why they are widely used in the AMO/QC community. The speed of the card’s operation was also very important. Fast AWGs have the intrinsic problem of latencies on the order of tens of milliseconds or large jitter which results in inaccuracies and longer processing times as the system corrects and recorrects. The DDS firmware enables Spectrum’s AWGs to generate commands within twenty microsecond and, due to the intrinsic timing, the commands are practically jitter-free.

    In one example experiment, the Spectrum Instrumentation AWG card M4i.6631-x8 is used to drive an AOD (Acousto-Optic Deflector) that generates a tweezer to trap the atoms. The AOD is driven with an RF-signal with a frequency around 82 MHz. With their current setup, a change of 1 MHz moves the tweezer with an atom by about 8 μm within 100 μs, using s-shaped frequency ramps to minimize heating. During this time, the amplitude of the signal is linearly changed to compensate for changes in light intensity. 

  • Unlocking economic potential: GCC’s investment in AI and tech

    Unlocking economic potential: GCC’s investment in AI and tech

    Mumbai: In today’s fast-changing global economy, new technologies like Artificial Intelligence (AI) and machine learning are key to staying competitive. Global Capability Centers (GCCs) are at the forefront of this movement, driving innovation and boosting economic growth. By investing in AI and technology, GCCs are not only making operations more efficient but also creating new economic opportunities in various industries.

    Traditionally, GCCs, established by multinational corporations as centralized hubs for managing operations and services, were synonymous with cost efficiency and back-office functionalities. Yet, with the dawn of AI and technology, their mandate has undergone a profound metamorphosis. Today, GCCs have transitioned into veritable epicenters of innovation, spearheading digital transformation and fostering value generation.

    According to a recent report by NASSCOM, there are over 1,300 GCCs in India alone, employing more than 1.3 million professionals. These centers are increasingly leveraging AI and technology to enhance service delivery, optimize processes, and create new business models. The shift from cost centers to value generators is evident as GCCs invest heavily in cutting-edge technologies to stay ahead of the curve.

    AI and technology are revolutionizing the way businesses operate, providing unprecedented opportunities for growth and efficiency. GCCs are harnessing these technologies to automate repetitive tasks, enhance decision-making processes, and improve customer experiences.

    Data-Driven Insights and Decision Making: AI algorithms can analyze vast amounts of data to uncover hidden patterns and insights, enabling GCCs to make informed decisions. For example, predictive analytics can forecast market trends, helping companies to proactively adjust their strategies. A McKinsey report highlights that data-driven organizations are 23 times more likely to acquire customers and 19 times more likely to be profitable.

    Enhanced Customer Experiences: AI-powered chatbots and virtual assistants are transforming customer service by providing instant and accurate responses to queries. This not only improves customer satisfaction but also frees up human agents to handle more complex issues. A Gartner study predicts that by 2025, AI will handle 80% of all customer interactions, significantly reducing operational costs.

    Operational Efficiency and Automation: Robotic Process Automation (RPA) is being employed to automate mundane and repetitive tasks, such as data entry and processing. This leads to higher accuracy, reduced processing time, and cost savings.

    The investment in AI and technology by Global Capability Centers (GCCs) is significantly boosting the economy by creating new job opportunities, attracting foreign investment, and driving innovation. Contrary to fears of job displacement, GCCs are generating new tech-related jobs and investing in upskilling their workforce. For instance, AI could create 133 million new jobs by 2024, outweighing the 75 million jobs that automation might replace. Additionally, regions with strong GCC presence, like India and the Philippines, are becoming attractive destinations for foreign investment due to their tech-savvy talent pools. GCCs also act as innovation hubs, promoting entrepreneurship and accelerating economic growth through collaborations with startups and tech firms.

    From a leadership perspective, GCCs’ strategic investment in AI and technology reflects their forward-thinking approach, focusing on visionary leadership, strategic planning, and fostering a culture of innovation. Leaders must integrate AI into operations through clear vision, strategic resource allocation, and measurable goal setting, while promoting continuous learning and experimentation. Additionally, building collaborative ecosystems with startups, tech companies, and academic institutions is crucial for driving technological advancements. As AI becomes more prevalent, leaders must also ensure ethical AI practices and robust governance frameworks, emphasizing transparency, fairness, and alignment with organizational and societal values.

    Conclusion

    At the forefront of the technological upheaval stands the Global Capability Centers (GCCs), pioneers harnessing the power of AI and technology to ignite economic prosperity and fuel advancement. Their embrace of these cutting-edge tools not only revolutionizes internal operations but also acts as a catalyst for holistic economic progress. Crucial to this trajectory is visionary leadership, steering investments in AI and technology towards pathways of sustainable and inclusive growth. The destiny of GCCs hinges on their capacity to innovate, pivot, and commandeer amidst the shifting tides of an ever-more digital landscape.

    The article is attributed to GatewAI co-founder & CMO Suchita Vishnoi.