Category: Software

  • DisneyUTV Digital to distribute EA mobile games in India

    DisneyUTV Digital to distribute EA mobile games in India

    MUMBAI: DisneyUTV Digital, the digital arm of DisneyUTV, has partnered EA Mobile, the worldwide publisher for mobile games, to distribute their mobile games in India, Sri Lanka and Bangladesh. The games will be distributed by UTV Indiagames exclusively across carrier networks and local OEMs.

    DisneyUTV signed the distribution deal after EA games‘ two-year contract with Nazara Technologies expired this July.
    DisneyUTV will now provide gamers in India access to legacy titles from the EA Mobile portfolio including Need for Speed, Fifa ‘11, Monopoly, Bejeweled, Zuma, Tetris, EA Cricket ‘11, Bookworm and more. Gamers will also be able to enjoy the latest game releases from EA Mobile on the same day as they release internationally.

    Games ranging from across genres like sports, racing, puzzles, word games, arcade and action will be available in a price range of Rs 50 to Rs 99.

    “With feature phones and smartphones growing their presence in the Indian mobile market, the impetus to provide quality content on these platforms only gets bigger. With this relationship, we will increase the reach of EA’s popular games for the end users in the country and upsurge quality content in mobile entertainment. With strategic deals like these, we aim to further expand the gaming market across all possible mobile platforms available,” said DisneyUTV Digital MD Vishal Gondal.

    EA Mobile Asia Pacific GM Franck Villet said, “This partnership with DisneyUTV represents an exciting opportunity for EA to bring our best content to an even broader audience in a growing mobile gaming market.”

  • 3net Studios unveils production slate

    3net Studios unveils production slate

    MUMBAI: On the heels of launching 3net Studios, the Sony – Discovery – Imax joint venture has revealed an initial slate of original 3D and 4K TV series and specials to be produced under its newly formed production arm.

    The announcement, made by 3net President/CEO Tom Cosgrove, looks to break new ground for television, representing several global firsts in 3D and 4K programming.

    3net Studios‘ lineup includes live-action and animated projects such as ‘Space’, the first series to be produced in what the company calls TotalD (native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats), as well as ‘Marksmen’, the world‘s first 3D motion comic series for television. Additional 3D projects include the documentary series ‘Frozen In Time’: Our History In 3D’; the live-action special ‘Wingsuit Warrior: Jeb Corliss Vs. The World’ and the travelogue series ‘Daydream’.

    Cosgrove said, “This announcement marks an important first step in our ongoing mission to meet the increasing global demand for high-quality, original 3D and 4K television content head on. We‘re proud of the diverse initial slate of live-action and animated series we have created and look forward to expanding it as 3net Studios finalises its full 2013 development schedule.”

    From the Big Bang to the present and forward into the future, ‘Space’ looks to give a vision of the birth, evolution and end of the phenomena that make up the universe as never seen before. Billed as the world‘s first native 4K project for television, the series employs lyrical and deeply stereoscopic 3D and Ultra HD shots to immerse the viewer within space itself as concepts are presented with relatable visual storytelling.

    What‘s the view like from inside a nebula, or a comet‘s tail? What does traveling at the speed of light really look like, and just how hot is the planet Mercury? Each hour long episode of this three-part series in addition to answering these questions will also offer viewers an unprecedented opportunity to experience the answers through the use of breakthrough 3D and 4K production techniques.

    ‘Marksmen’ a 3D stop-motion graphic novel series, takes viewers into a post-apocalyptic wasteland – following the government collapse, a civil war erupts between two cities as they fight for control of the world‘s scarce remaining resources. Rebuilt by a group of top scientists and protected by the Navy Seals stationed at the Coronado Navel Base, “New San Diego” is a technological utopia that lives in peace and must defend itself against the oil-hungry and war driven,
    “Lone Star.” This half-hour, four-part series follows Drake McCoy and his band of high-tech soldiers, the “Marksmen,” on their heroic quest to protect “New San Diego” from total annihilation.

    ‘Frozen In Time: Our History In 3D’ is a three-part, hour-long 3D series that takes an immersive look at history‘s most monumental milestones – from World War II to the Industrial Revolution and the migration to the American West.

    ‘Daydrem’ offers viewers an immersive look at the earth and mankind‘s most spectacular creations. Each episode takes viewers on a 3D ‘travel adventure’ to a destination, offering a visual escape as the day passes in each location.

  • Hinduja group’s Amas Mauritius gets 5.1% stake in IMCL

    Hinduja group’s Amas Mauritius gets 5.1% stake in IMCL

    MUMBAI: Amas Mauritius, a Hinduja group company, now owns 5.1 per cent equity stake in the country’s leading multi-system operator (MSO) IndusInd Media and Communications Ltd (IMCL).

    The Hindujas, thus, up their controlling stake in IMCL.

    Amas acquired the stake on conversion of 74.15 million 12 per cent cumulative redeemable preference shares of IMCL it held. The conversion was done at a price of Rs 145 per share (Rs 10 face value plus Rs 135 premium per share), following approval by the Foreign Investment Promotion Board (FIPB) and its shareholders.

    The conversion of the preference shares into equity shares resulted in Hinduja Ventures Ltd’s (HVL) stake in IMCL falling to 61.17 per cent from 65.78 per cent. HVL’s businesses include the MSO business, investments and treasury and real estate, but more than 80 per cent of the revenues come from the MSO business.

    The shares of HVL closed at Rs 483 per share, down 1.56 per cent in a flat market, on Monday on the Bombay Stock Exchange.
    The MSO’s profit before tax in the second quarter ended 30 September narrowed to Rs 199.9 million from Rs 313.1 million in the first quarter on rise in expenditure on account of digitisation. Its income in the second quarter rose to Rs 1.36 billion from Rs 1.51 billion a quarter earlier.

    The amount of capital deployed by HVL in the MSO business increased to Rs 3.96 billion from Rs 3.76 billion in the previous quarter.

    Commenting on the performance of IMCL in the second quarter, HVL whole-time director Ashok Mansukhani said the advent of compulsory digitisation will help bring transparency in subscription numbers almost fivefold and help improve the top line and bottom line of the company.

    The government has mandated digitisation in 38 more cities by 31 March 2013, after switching to digital delivery of cable TV in Mumbai, Delhi and Kolkata from 1 November. The revised deadline for switchover to digital delivery in Chennai is likely to be decided by the Madras High Court on Tuesday (tomorrow) after taking into consideration inputs from all the stakeholders.

  • Govt asks Trai to draft rules to check cable monopolies

    Govt asks Trai to draft rules to check cable monopolies

    MUMBAI: Information & Broadcasting minister Manish Tewari Monday said the government has asked the Telecom Regulatory Authority of India (Trai) to draft rules that would help in keeping a check on monopolies in the cable television distribution space.

    The broadcast sector regulator will be looking into monopolies at a local, state or regional level, a move that can have deeper repercussions in the cable TV industry. It will also examine other related gamut of issues.

    "A near monopoly like situation exists in at least three states – Tamil Nadu, Punjab and Orissa. In local areas, a second cable operator is often not allowed. This move will ensure competition, protect consumers and benefit broadcasters," said the head of a multi-system operator (MSO).

    India‘s digitisation drive, thus, will come with accompanied policy changes.
    “I have requested the Ministry to make a reference to the Trai as to how do we ensure that monopolies do not continue to subsist in the marketplace,” Tewari said during his first formal interaction with the media after being appointed as I&B minister.

    Tewari said monopolies will kill the entire purpose of cable TV digitisation which is to give more choice to the customers. Digitisation, he said, will provide several tangible benefits to customers including picture quality, freedom of choice and value added services, which will make it interactive.

    “Monopolies are the anti-thesis of choice so I have asked the Ministry to make a reference specifically so that we can deal with this issue as go forward with the digitisation between now and 2014,” he added.

    He also allayed fears that the government was targeting any specific MSO in the garb of checking monopoly saying that the objective is to allow wider choice to customers.

    “Essentially this is not about any state. I think the issue is very germane. When you are trying to create a transparent architecture which empowers the consumer, I think in the process of empowerment, it is also essential that they need to have a wider choice in terms of operators that they could choose from. There are similar provisions with regard to sectoral caps in telecom. Even when we do the radio auction, we mandate such caps,” he said.

    Interestingly, the reference to Trai comes in the backdrop of the government holding back issuance of a DAS (digital addressable system) licence to Tamil Nadu government-owned MSO Arasu Cable. Arasu applied for a licence in July but its application is still to be cleared. In Punjab, Fastway Cable Network is a dominant player while Ortel is a powerful local MSO in Orissa.

    Talking about the first phase of digitisation, Tewari said the digital penetration in the four metros stands at 96 per cent which goes up to 97 per cent if direct-to-home (DTH) connections are also added.

    “If you look at it in a broad sweep, the fact is that we could go through a process which involved almost a crore households across the four major cities of India without any major obstacles. I think this has been a significant achievement,” he held.

    He also said that the support of state governments was paramount for the success of second phase of digitisation across 38 cities. The deadline for the second phase is 31 March 2013.

    “Since we are going into the second phase of digitisation, I would request all the state governments to co-operate with the Ministry. This is critical to the success of the digitisation which is going to be a catalyst in empowering the consumer,” he asserted.

    On the issue of bringing news broadcasters under the ambit of Press Council of India (PCI), Tewari said the government was in favour of self regulation.

    “On balance we would like to lean on the side of self regulation and if at all the stakeholders do desire that we play some role in strengthening those self regulatory mechanisms, then we are prepared to look at it with an open mind."

    Tewari also felt that it was not appropriate to bring news broadcasters under PCI as the sector came into existence much after the council was formed. “I think it would not be appropriate to extrapolate a mechanism which was there in existence earlier to a sector which has been opened up later,” he averred.

    Mamata Banerjee in ‘favour‘ of Digitisation

    The I&B minister told reporters that the West Bengal chief minister Mamata Banerjee had ordered for set-top boxes (STB) for state secretariat which reflects her support for digitisation.

    "If I am correct…I read that she had placed order for set top boxes for Writers Building the day the deadline came to an end. This clearly shows that the digitisation process is a good move for the consumers and the sector as a whole," Tewari said.

    Tewari also ruled out action against MSOs in Kolkata for not adhering to the digitisation deadline saying, "We have been patient and we would expect that the state governments and MSOs concerned do honour the deadline."

    According to I&B secretary Uday Kumar Verma, 1.85 million cable TV homes in Kolkata have been digitised. "It is a matter of days for achieving digitisation," he said.

  • Cisco acquires cloud networking infra firm Meraki for $1.2 bn

    Cisco acquires cloud networking infra firm Meraki for $1.2 bn

    MUMBAI: Cisco has acquire privately held Meraki, a leader in cloud networking, for approximately $1.2 billion in cash and retention-based incentives to acquire the entire business and operations of Meraki.

    Headquartered in San Francisco, California, with offices in New York, London and Mexico, Meraki offers midmarket customers easy-to-deploy on-premise networking solutions that can be centrally managed from the cloud.

    The acquisition is expected to close in the second quarter of Cisco’s fiscal year 2013, subject to customary closing conditions, including regulatory review.

    The acquisition of Meraki complements and expands Cisco’s strategy to offer more software-centric solutions to simplify network management, help customers empower mobile workforces, and generate new revenue opportunities for partners.
    Meraki’s cloud networking solutions will expand Cisco’s network offerings by providing scalable solutions for midmarket businesses. The Meraki acquisition will also strengthen Cisco’s Unified Access platform, which makes IT more responsive to business innovation by simplifying IT operations and uniting wired and wireless networks, policy and management into one integrated network infrastructure, unlike other competitive offerings.

    “The acquisition of Meraki enables Cisco to make simple, secure, cloud managed networks available to our global customer base of mid-sized businesses and enterprises. These companies have the same IT needs as larger organizations, but without the resources to integrate complex IT solutions,” said Cisco Enterprise Networking Group senior vice president Rob Soderbery.

    “Meraki’s solution was built from the ground up optimised for cloud, with tremendous scale, and is already in use by thousands of customers to manage hundreds of thousands of devices.”

    Meraki technology offers customers Wi-Fi, switching, security and mobile device management centrally managed from the cloud. Meraki solutions support BYOD, guest networking, application control, WAN optimisation, application firewall and other advanced networking services.

    Meraki was founded by members of MIT’s Laboratory for Computer Science. It combines a high-velocity software development methodology with a tightly linked inside sales and channel model that will form the new Cloud Networking Group.

  • BBC iPlayer signs new content deals with Aardman Animations, DHX Media

    BBC iPlayer signs new content deals with Aardman Animations, DHX Media

    MUMBAI: The Global BBC iPlayer, BBC Worldwide‘s commercial pilot VOD service, has signed deals with Aardman Animations and DHX Media which will see it add to its slate of programmes for preschoolers and older kids.

    The new programme acquisitions will join the recently launched CBeebies and Family categories, which encourage family viewing by bringing users the best British entertainment across a range of genres.

    From Aardman Animations come ‘Wallace & Gromit‘ in four half-hour films – ‘A Grand Day Out‘, ‘The Wrong Trousers‘ , ‘A Close Shave‘ and ‘A Matter Of Loaf And Death‘. The pair also appear in Cracking Contraptions, a series of 10 short films featuring some of their more outrageous inventions, like the ‘Soccamatic‘, which is supposed to help Gromit‘s goalkeeping skills, and the ‘Snoozatron‘, designed to help Wallace fall asleep.

    Additional titles from Aardman Animations include the first series of ‘Creature Comforts‘, animated series ‘The Morph Files‘ and ‘Timmy Time‘.

    ‘The Wallace and Gromit‘ titles, Creature Comforts and The Morph Files will sit in the Family section of the Global BBC iPlayer targeting older kids, while Timmy Time will entertain preschoolers in the CBeebies category. All the titles from Aardman Animations will be available from December.

    From DHX Media come more staples of the CBeebies channels around the world: ‘Rastamouse‘, the mystery-solving and music-loving character, breezes onto the Global BBC iPlayer with his Easy Crew, while dirtgirlworld introduces the app‘s youngest users to nature and all the fun it holds. Also joining the line-up is ‘Grandpa In My Pocket‘, which explores the special relationship between grandparents and grandchildren. All three titles are available now in the CBeebies category.

    The new Family and CBeebies genre categories were first unveiled at the Children‘s Media Conference in July by Global BBC iPlayer head of programming, scheduling Derren Lawford. CBeebies gives parents a one-stop shop destination for all programmes for preschoolers, while Family gives older children a range of shows including CBBC favourites like Newsround and Deadly 60.

    Lawford said, "I‘m glad that we can keep adding the best examples of high-quality kids‘ programmes for children around the world. The CBeebies and Family categories of the Global BBC iPlayer have been a fantastic addition to the service, making it easier for parents to find shows that will appeal to their little ones, and for older children to have their own bank of entertaining programmes."

  • Star Gold adopts mobile ad technology to promote Bol Bachchan

    Star Gold adopts mobile ad technology to promote Bol Bachchan

    MUMBAI: Star Gold had utilised mobile advertising technology M-AdCall to promote the premiere of Bol Bachchan wherein the user was offered one minute of free talk time for viewing a video advertisement for 30 seconds.

    M-AdCall allows one to watch a video whenever a number is dialed or a wallpaper or song is downloaded and helps bring advertising to handsets to increase itsbrand outreach.

    The Hindi movie broadcaster had built awareness for the premiere of Ajay Devgn-Abhishek Bachchan starrer film Bol Bachchan on MTS subscribers through M-AdCall powered by Astute. The technology is currently being offered by MTS and Tata Docomo, but is expected to be adopted by all operators in the near future.

    Star Gold GM Hemal Jhaveri said, “Bol Bachchan on M-AdCall was a great way of driving awareness for the Blockbuster Premiere on Star Gold. The user initiationprocess coupled with the engagement of this technology is far greater and unique than the unsolicited calls/SMS promotion which is usually the norm.”

    Leading mobile marketing company, Madhouse India COO Vinod Thadani says, “Mobile is an exciting, fast-growing category, but it‘s still a very small piece of theoverall ad pie, contributing only about 10% of the digital advertising spends in India. However, with the steep rise in mobile internet users and ever revolutionizing features and applications, this industry holds a huge opportunity for advertisers, and M-AdCall may just be that innovative technology to drive the new era of mobile advertising in India."

  • Arasu gets no DAS licence yet as Govt debates over state-owned cable TV outfits

    Arasu gets no DAS licence yet as Govt debates over state-owned cable TV outfits

    NEW DELHI: Arasu Cable TV Corp. Ltd, a state government-owned cable television distribution network, has so far failed to get a licence from the Information and Broadcasting Ministry to run the network.

    Ministry sources told indiantelevision.com that licences have not been issued to any state-owned organisation for running cable TV networks as recommended by the Telecom Regulatory Authority of India (Trai). The broadcast sector regulator had recommended that neither state-owned, local bodies nor religious organisations should be permitted to own TV channels.

    Though no final decision has been taken, the matter will lead to a discussion in the Ministry as West Bengal and other states have also sought permission to run TV channels. Permitting one will mean that the Centre will not be able to refuse the others, the sources said.

    Interestingly, Arasu applied for a DAS (digital addressable system) licence on 5 July 2012.

    The Cable Television Networks (Regulation) Amendment Bill, 2011, that made digitisation mandatory also made it compulsory for all cable companies to get a DAS licence from the government to operate their distribution networks. In the absence of the licence, the operator will not be allowed to operate.

    The government has given 11 DAS licences to multi-system operators (MSOs) in Tamil Nadu until now.

    Arasu started operations in 2011 after All India Anna Dravida Munnetra Kazhagam came to power. It had been founded in October 2007 by the Dravida Munnetra Kazhagam (DMK) headed by M. Karunanidhi at a time when his family was in a dispute with the Marans, his grandnephews who control Sun TV Network Ltd and MSO SCV. However, plans to project Arasu as a rival of SCV were shelved after the Marans made up with Karunanidhi.

    Since its re-launch in September 2011, Arasu has built a network that covers 31 districts in the state (but not Chennai) and reaches 4.9 million households. The number of households serviced by cable companies in the state is estimated at 12 million, according to M.R Srinivasan, general secretary of Chennai Metro Cable TV Operators Association. India has 120 million cable households.

  • Younger Americans watching streamed TV shows: Harris

    Younger Americans watching streamed TV shows: Harris

    MUMBAI: Americans‘ television viewing options continue to grow. First cable, and then satellite services, expanded the amount and variety of content Americans could expect to find in their living rooms.

    More recently, DVRs, cable- or satellite-provided on-demand programming, along with digitally streamed programming, have allowed Americans to watch what they want, when they want, wherever they like and on whichever device they choose. But how are all of these possibilities really affecting Americans‘ overall TV viewing habits? And how are they likely to change in the near future?

    A Harris poll shows that over half of Americans (53%) indicate having watched digitally streamed TV programming on any device, and streaming is well on its way to becoming a dominant means of viewership among 18-35 year olds, nearly tying top-ranked live feed TV (as it airs) as the way or among the ways they most often watch TV programming (44 per cent live feed TV, 41 per cent streaming).

    These are some of the results of a poll of 2,343 adults surveyed online from 10 – 15 October, 2012 by Harris Interactive.

    Despite US adults – particularly those 35 and under – clearly seeing streaming as a viable viewing option, our TV screens are far from endangered: when asked to select the way or ways in which they most often watch television programs, roughly nine in ten Americans (89 per cent) point to their TV sets, sans streaming.

    Though they are watching television programming on a TV screen, whether over the air or through cable or satellite providers, American are far from unanimous on how they do so: while over half (56 per cent) identify a live feed as the way, or one of the ways, they most often watch TV programs, roughly three in ten each specify watching recorded (32 per cent) or cable- or satellite-provided on-demand (29 per cent) programming.

    As for streaming, while it may not be overtaking traditional TV viewership methods today, it is by no means an afterthought: a combined three in ten Americans (30 per cent) have the ability to watch streamed programming on their TV sets (19 per cent via set top boxes or game systems, 17 per cent via Internet-compatible TV sets), and two in ten (20 per cent) list streaming – on any device – as among the ways they most often watch TV programs.

    Additionally, there is cause to expect growth in the streaming of TV content: two in ten Americans indicate that they are watching more online/streaming TV content now than a year ago (20 per cent) and that that they expect to be watching more a year from now (19 per cent). And among those not watching more when compared to a year ago, roughly six in ten (59%) indicate that there are factors which could encourage them to watch more online/streaming TV programming; top factors include improved free streaming options (31%), access to programming they currently cannot (or don‘t think they can) get via streaming (20 per cent), not having to watch on a computer screen (19 per cent), access to a sufficiently fast connection (17 per cent) and ease of access (17 per cent).

    Streaming proving a fit for households with children Americans living in households with children appear to be an especially strong market for TV streaming. Those with children in their households are more likely than those without to: own many of the streaming compatible devices asked about: Smartphone (62 per cent among those with children in their households vs. 40% among those without), TV with Internet access (either natively or via a box or game system; 38 per cent with vs. 27 per cent without), Tablet (31 per cent with versus 21 per cent without); have ever watched streamed TV programs (60 per cent with versus 49 per cent without); report watching more (24 per cent with vs. 18 per cent without) or the same amount (44 per cent with versus 36 per cent without) of online or streaming TV content than a year ago; and, anticipate watching more (27 per cent with versus 15 per cent without) online/streaming TV content a year from now.

    Vying for attention Regardless of how Americans watch TV programs, few are only watching: roughly eight in ten (81 per cent) report doing other things while watching TV. More specifically, nearly two-thirds (65 per cent) engage in online activities; over one-third (37 per cent) read a book, magazine or newspaper, with an additional 11 per cent reading a book on an electronic reading device; roughly one-third (35 per cent) text and one-fourth (25 per cent) do other things.

    So What? TV advertising has grown increasingly complex in recent years; gone are the days of simply choosing which programs to support and in which markets. Now advertisers must also consider how viewers will be watching, on what device, and – particularly for time-sensitive advertising – when.

    Harris Interactive Media Practice VP Rhona Wulf said, "This adds challenges to digital media planners and agencies needing to capture and engage audiences," explains. With the 35-and-under age group showing particularly strong streaming and multi-screening, along with those in households with children, "those looking to speak to these markets are under particular pressure to establish multi-platform approaches."

  • Chernin Group invests in online video firm Base79

    Chernin Group invests in online video firm Base79

    MUMBAI: The Chernin Group (TCG) has acquired a strategic equity stake in European online video company Base79. Also participating in this round of equity financing is existing investor MMC Ventures.

    The investment is estimated to be $10 million for a 20 per cent stake. Funds have come from the investment that Chernin recently got from a Qatar company.

    Base79 partners with video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms.

    Base79, which claims to be the largest YouTube network in the Europe, Middle East and Asia (EMEA) region, said proceeds from the round will be used to accelerate Base79’s expansion across Europe and into other global territories, to build owned-and-operated brands and channels, and to invest in the company’s products and technology.

    The company’s proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables its clients to significantly increase their reach and revenues in online video.

    With more than 300 premium content partners, including BBC Worldwide, Endemol’s Tiger Aspect, IMG Media, Simon Cowell’s SyCo, Ministry of Sound, Guinness World Records as well as a number of leading YouTube content creators, Base79 generates more than 550 million views per month across nearly 550 channels on YouTube, and is the largest
    YouTube multi-channel network based in the UK. Base79 recently received four original programming grants from YouTube, more than any other company in Europe.

    Founded in 2007, the company has offices in London, New York and Sydney, and has plans to increase its presence in continental Europe within the next 12 months.

    Base79 founder, CEO Ashley MacKenzie said, “We’re thrilled to receive this additional investment and recognition for our business from The Chernin Group, in addition to ongoing support from MMC Ventures. TCG’s industry leading expertise and track record in content, digital media, brand building, international expansion and monetisation will be
    invaluable as we accelerate the Company’s international growth and distribution of premium video content across multiple platforms and devices. We have experienced extraordinary growth and believe this partnership will allow a new chapter of even greater opportunity.”

    TCG founder, CEO Peter Chernin said, “Base79 has established itself as one of the clear leaders in online video, an exciting space that we believe is positioned to grow faster than any other area of media. Base79 is one of Europe’s fastest-growing young media companies, and we look forward to partnering with the company and its management team to help build on its vision and capitalise on further opportunities
    for growth.”

    YouTube global head of entertainment Alex Carloss said, "We view The Chernin Group‘s investment in a key partner like Base79 as a sign of the growth of the YouTube ecosystem in Europe. Base79‘s deep expertise in rights management and the YouTube platform will continue to help partners control and grow their content businesses on YouTube."

    MMC Ventures managing partner Bruce Macfarlane said, “MMC Ventures has always believed in Base79 – its concept, technology, and team – and have been excited to invest from an early stage. We are therefore delighted to be continuing our support for Base79, alongside The Chernin Group, and look forward to its further growth and success.”

    In October 2012, after securing four new channel partnerships as a part of YouTube’s new original channels initiative, Base79 announced that it had become Europe’s largest YouTube original programming partner. The four new channels resulting from the partnership are:
    • /Football
    With leading sports media company IMG as a key content producer, Slash
    Football is a premium video football network centered and driven by
    football fans. Base79 will create a series of programs that focus on
    and appeal to football fans, providing real, reactive and opinionated
    views and discussions.
    • /Flow
    Flow is a celebration of movement sports, in particular parkour. It
    brings together compelling new content from the world’s best urban
    movement athletes, powered by Base79‘s parkour hub of more than 60
    athletes and free-running content creators. Flow is a brand and
    platform to inspire and encourage young people to be active and
    adventurous.
    • Guinness World Records: OMG!, from Base79 and Guinness World Records
    “Guinness World Records: OMG!” is a new YouTube channel highlighting
    YouTube stars who challenge and encounter record-breaking people and
    places. The channel features 100% new and original material from the
    legendary arbiter of all things record-setting and record-breaking.
    • Bad Teeth, from Base79 and Hat Trick Productions

    Bringing sketches, animation, and celebrity guest-hosted pranks together for a thoroughly entertaining experience, Bad Teeth blends the funniest and most popular YouTube stars with mainstream celebrities from the Hat Trick stable to create unexpected, water-cooler content people will want to share.