MUMBAI: Seeing is believing! While there is debate the world over about which television technology is superior -Plasma or LCD a study by Synovate in Europe has thrown up insights. Consumers in Europe significantly prefer plasma TVs over Liquid Crystal Display (LCD) sets after viewing in home conditions. |
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The study, conducted by global market research company, Synovate, is the first ever European research into consumer preferences in medium to large-screen television sets. The margin was almost two to one in favour of plasma screens, with 73 per cent of respondents who viewed a side by side comparison rating plasmas as providing the ’best image quality’ ahead of LCD (27 per cent). |
The Synovate study, conducted in the UK, France and Germany, asked consumers which screen provided the best overall image quality for the following criteria: sharpness, colour, response speed, contrast, black quality and resolution. The study was commissioned by Panasonic and Pioneer. Plasma takes the lead The results reveal a clear favour for plasma. 61 per cent of consumers felt plasma screens provided the best sharpness experience, compared to 21 per cent who preferred LCD. When it came to consumer perception of colour, response speed and contrast, 65 per cent of consumers deemed plasma screens to have the best colour quality compared to 24 per cent who favoured LCD. Similarly, plasma screens were voted as providing the best quality for response speed by 62 per cent of consumers, with LCD scoring 15 per cent. Nearly a quarter of respondents believed both technologies provided a similar performance. Plasma screens once again lead the way with contrast quality. 61 per cent of consumers tested believed plasma had the best contrast performance, compared to 26 per cent for LCD. The reproduction of black is of pivotal importance to the overall viewing experience. Before seeing the video sequence, plasma was deemed to have a slight lead (37 per cent to 30 per cent for LCD), while a third of people felt that both formats provide similar black performance. After seeing the comparison, the majority of people who felt that the ’best black quality’ is created by plasma shot up to 72 per cent. Synovate research director Yves Robeet says, “We have been watching the television market for some time and there is no doubt that buying a new TV is a confusing decision for consumers. This is partially due to the arrival of new broadcast technologies like HD and digital as well as the heavy promotion of LCD and plasma by manufacturers and the ongoing technical debate between media and analysts about which is the best technology. This research is designed to make the process much easier by asking consumers what they think.” Synovate canvassed 603 consumers and executed the study under certified home viewing conditions. Two groups were established. The first, with no prior knowledge of plasma and LCD, were simply asked to express their preferences after watching a 90 second video sequence played side by side on LCD and plasma displays (with their brand names covered) in three presentation suites. All respondents rated the experience using TVs in the 37-inch (XGA PDP and XGA LCD), 42-inch (XGA PDP and 1080p LCD) and 50-inch categories (both 1080p). The second group, who claimed to have knowledge of plasma and LCD, were asked before the comparison to reveal which format they believed provided the ’best overall quality’ and to reveal their initial preferences for plasma or LCD in several feature categories, including resolution, image depth, colour and black tone. These benchmarks were used to track changes in perceptions after the video sequence had been viewed. Initially, no preference was expressed in either Germany or the UK for overall image quality though French respondents expressed a preference for plasma. After watching the content, however, the whole group was asked the same question. Sentiment swung sharply in favour of plasma: 73 per cent of people rated plasma as the superior performer in image quality compared to 27 per cent for LCD. Robeet adds, “The research replicated the typical viewing conditions found in the home and produced very clear results. This suggests that retailers might consider researching the conditions in which customers watch their TVs to provide a similar environment in-store to compare performance in a life-like situation; after all, the viewing environment and the type of content people watch should dictate model choice more than any other factor.” |
Category: Applications
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Consumers prefer plasma TV sets to LCD: Synovate
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Harris comes out with solutions for mobile TV
MUMBAI: Harris‘ broadcast communications division will showacse solutions for the emerging mobile TV market at IBC2006. The event takes place from 7-12 September in Amsterdam.
It is participating in early stage trials across Europe and Australia. It is also developing transmitters for Modeo and Qualcomm MediaFLO USA. applications (both scheduled to launch by 2007). At IBC2006, Harris will demonstrate mobile TV broadcasts for the leading standards (DVB-H, FLO and T-DMB) featuring Harris transmitters and infrastructure/networking products, as well as third-party receiving equipment.
Harris says that a broad range of Harris content delivery solutions for mobile TV will be on display, including platforms for DVB-H, FLO and T-DMB applications. Each standard offers viable benefits for operators. IBC it says is an excellent opportunity to demonstrate these benefits and how it is equipped to offer the most complete, technically sound transmission and infrastructure solutions in the broadcast industry.
Mobile TV transmission solutions from Harris have been used to develop and prove the effectiveness of the DVB-H, FLO and T-DMB standards for mobile broadcast television. The company will highlight its complete mobile TV product range through four separate demonstrations in the Mobile Zone. A Harris NetVX networking system will deliver content to the Mobile Zone from the main Harris stand in some demonstrations.
DVB-H over UHF
The Harris DVB-H UHF solutions work in both high- and low-power applications. The higher-power Atlas liquid-cooled transmitter (offered in versions from 1.25 to 9 kW) is featured in the main Harris booth. In the Mobile Zone, Harris is delivering DVB-H content to a handset via the Atlas DTV-660 air-cooled UHF transmitter, which is offered in power levels up to 1.5 kW.
DVB-H over L-Band
The Harris Cool Play Mobile TV transmitter offers a ‘convection-cooled‘ architecture for outdoor installations. The 1670 MHz version of the transmitter will transmit video to a handset developed for Modeo, a U.S. DVB-H operator. The Cool Play 1670 transmitter is available at power levels up to 400 watts in L-Band.
FLO over UHF
The entire of range of Harris ATSC transmitters are now available for FLO applications, based on the new Harris Apex FLO exciter that Harris is featuring in the Mobile Zone. Harris will receive live transmissions of a multichannel FLO service on a handset. This marks the first Harris display in Europe of FLO transmission products.
T-DMB over DAB
Harris has a full line of VHF and L-Band DAB transmitters that can be used to deliver mobile TV over DAB. In the Mobile Zone, Harris will demonstrate the receipt of digital radio channels and multichannel TV on a T-DMB handset from a Harris DAB-660 transmitter. Harris will demonstrate how the standard’s highly efficient audio encoding allows for transmission of multiple digital radio and video channels using the same transmitter.
The company will display its strengths in terrestrial TV transmission. The Harris Atlas transmitter family will be prominently displayed in the delivery section of the Harris stand. As a global UHF transmitter platform, the Atlas liquid-cooled transmitter family supports analog, digital and mobile television standards. Visitors can see an active demonstration of the Atlas DVB-T/DVB-H platform delivering HDTV and H.264 mobile TV content. A widescreen display will receive and broadcast the HDTV content, with the H.264 mobile content received on a handheld device.
The terrestrial TV area also will include a demonstration of the Harris/Neural Audio MultiMerge for DTV. MultiMerge uses intelligent detection to blend any audio (mono, stereo, matrix encoded stereo (L/R), and 5.1 discrete content) into a seamless, uninterrupted 5.1 surround sound stream.
Harris began developing terrestrial transmission platforms for mobile TV in 2004 after participating in early demonstrations and the development of the DVB-H standard. The company’s recent acquisition of Leitch Technology adds a range of servers, routers, switchers and processing equipment to Harris® NetVX video encoding and distribution systems, providing the infrastructure for bringing content into the mobile TV headend. Meanwhile, equipment from the Harris Software Systems business unit adds a complement of broadband software and distribution equipment for network management, traffic scheduling, digital asset management and ad insertion, among other applications.
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Growth of DTH in Asia Pacific likely to boost future consumer satellite services
MUMBAI: The Asia Pacific region offers the strongest growth potential and opportunities in the next five years for Direct-to-Home (DTH) service providers, particularly multisystem operators (MSO).
DTH video is the flagship service to establish a foothold in previously underserved emerging markets. By achieving economies of scale and providing quality local content, service providers can capture a huge and profitable consumer base.
New analysis from global growth consulting company Frost & Sullivan, Asia Pacific Satellite DTH Market reveals that the total pay-TV market — covering nine Asia-Pacific countries — was worth $19.24 billion in 2005, and is forecasted to reach $45.20 billion in 2012. Satellite DTH services alone will account for approximately 46.3 per cent, or $20.91 billion, of the total pay-TV revenues in 2012.
Frost & Sullivan research analyst James Lye says, “The reality of the next decade for DTH service providers is convergence. To create new revenue streams, providers need to shift beyond individual technology and service platforms towards an MSO model, reaching consumers through any efficient medium.”
Consumers are increasingly looking to a single provider for integrated solutions — offering voice, data and video services. The Asia-Pac region offers unique opportunities as newly emergent communities demand telecommunication services in vast unwired areas. By using video content as the flagship offering, DTH providers can gain a strong position in the market and uncover ways of tapping into the lucrative voice and data demand.
A DTH provider needs to achieve economies of scale, resulting in lower operating costs, breaking key price barriers for consumer adoption, as well as granting easy access to premium content. However, establishing a region-wide service can be hindered by stringent regulations prevalent in many Asia-Pac countries.
“The lack of local language content often limits the potential customer base. Premium content will drive initial growth, but content relevant to the local or regional scene will sustain interest and customer loyalty” adds Lye.
In the highly fragmented Asia Pacific market, it is important to provide not only premium global content, but also superior quality local programs to differentiate the service offerings from other available ones. The key to capturing the regional market is specialised content, inclusive of local sports, news and entertainment, which requires local production capabilities.
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Sify capitalises on TV’s talent hunt craze as auditions go online
MUMBAI: Aspiring contestants waiting for endless hours in maddeningly long queues, organisers struggling to cope with the logistics pressure and complications – all kinds of chaos break loose when television channels conduct their national auditions for talent hunt shows.
Sify Limited has spotted a good revenue opportunity here and is offering to make the whole process much simpler with the use of its national Iway network.
The company has already associated with national networks such as Star India and Zee to offer them online solutions for the audition process. For example, Zee TV has associated with Sifymax for the video auditions of its upcoming talent hunt show Cinestars. The auditions will be held in 154 cities across India using the technology edge of Sify‘s 3400 plus iWay cyber cafes.
Similarly, Star India‘s Vijay TV conducted video auditions for its comic hunt Kalakka Povadu Yaaru 2 (KPY 2) through Sify Iways in June.
“Sify is ideally positioned with the Sify Iway network (over 3000 Iways across 154 cities) and the broadband portal, SifyMax.com, to manage massive customer video interaction activity like the Zee CineStar activity. The customer can take the tutorial on SifyMax and the auditions can be recorded at the Iways or uploaded online on SifyMax.com. The customer is charged for these services,” explains Sify Ltd Portals president V Sivaramakrishnan.
Zee TV marketing head Tarun Mehra agrees, “Zee Cinestars is an all India contest and understandably the auditions demand a lot of hard work. But, with the help of Sifymax, we have simplified the whole process. The technology lessens the load and this helps us to channelise our resources to the other areas of the project.”
Sify will be soon exploring the facility for an in-house talent hunt, the Net Jockey Hunt. The contest will be conducted at popular Malls in Mumbai for its city specific broad band portal www.mumbailive.in.
Speaking on the strategy, Sivaramakrishnan offers, “Without any registration /subscription fee, we reach out and offer value added services (entertainment and information content in video format) to this segment. Almost 34 per cent of the Sifymax users access the internet via cyber cafe, through the Sify Iway cyber café chain. Hence we are leveraging on this huge strength.”
On the revenue front, Sify is expected to push this revenue model to deliver this fiscal. However, Sivaramakrishnan refuses to divulge the target. “It is early days to comment on this,” he says.
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Zee TV associates with Sifymax for ‘Cinestars‘ auditions -
Huawei Technologies opens new facility in India
MUMBAI: Huawei Technologies India, the Indian arm of the global next generation telecommunications network solutions provider Huawei Technologies, has opened a new facility in Bangalore, to develop optical network products and wireless LAN solutions.
In particular, the new center will work on Huawei‘s new generation Optix series of intelligent optical network products based on cutting edge optical technologies. Huawei‘s optical solutions are widely deployed by major service providers for providing IPTV services, Triple Play (high speed Internet, television and voice) services, mobile services and leased line services to their customers, states an official release.
“Huawei Technologies India has been involved in key technology development, and this expansion will broaden our portfolio with the addition of new domains such as optical solutions and wireless LAN,” says Huawei Technologies India Embedded Solution VP & head Virendra Gupta.
The new facility to accommodate 180 software engineers will also house team working on Wireless LAN domain related software development catering to the Wireless Switch and Wireless Access Points products, the release adds.
“Huawei India provides its staff opportunity to work on development of cutting edge technologies, and the new facility will be engaged in the development of cutting edge products/components in wireless LAN domain and Optical domain,” says the company‘s COO George Huang.
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Star India beefs up mobile audio service ‘Voice’
MUMBAI: Pushing the ‘digital‘ envelope further, Star India has announced the full-fledged launch of its mobile audio entertainment service Voice. The service now offers audio capsules of some of the leading programmes in the Star Network.
The programmes now available on Voice include prime time soaps Kyunki Saas Bhi…, Kahani Ghar Ghar Ki, Kasauti Zindagi Ke, Viraasat, the afternoon serials Bhabhi and Kumkum. Also in the pipeline is, content based on the upcoming Star One celeb talent hunt show Nach Baliye 2.
States Star Interactive senior vice president Viren Popli, “There is a ready demand for popular TV content and interactivity on the go. STAR 7827 Voice is a platform for the non-SMS, non English-speaking viewers of our channels to enable them to keep up, and interact with our channels and with their favourite shows.”
As already reported by indiantelevision.com, Star India debuted Voice on with an audio-episode of Plus‘ new prime-time show Karam Apnaa Apnaa 23 August. Now the entry of more shows on the platform has made Voice a full-fledged service, according to Popli.
“We tested waters with Karam Apnaa Apnaa and got a very encouraging respose. This has inspired us to launch more content on Voice. STAR 7827 Voice will be fully integrated into Star channels, thereby increasing the channels‘ interactivity. We are also looking to enter the Tamil Nadu market through Vijay TV,” says Popli.
The service will be available to BSNL subscribers and Hutch, Spice (Karnataka & Punjab) will follow thereafter. To explore STAR 7827 Voice, mobile subscribers can dial in 127827 from their BSNL and 5057827 from their Hutch mobile phones for the latest in mobile content.
The BSNL service costs RS 3.50 per minute, while the Hutch/Spice service is charged Rs 6 per minute.
Also read:
Star India unveils interactive audio service ‘Voice‘ -
Media Gateway acquires VOD distribution rights of A&E TV Networks across Middle East & North Africa
MUMBAI: Media Gateway, the international content clearing house for premium content has signed an agreement with AETN International, a division of A&E Television Networks, to distribute the company‘s award-winning video on demand (VOD) programming from The History Channel, The Biography Channel and Crime and Investigation Network throughout the Middle East and North Africa.
Media Gateway will now be able to bring AETN International‘s on-demand content to mobile operators, ISPs, telecommunications companies, cable operators, residential complexes, compounds, military bases and hotels across the region, informs an official release.
“We are thrilled to be partnering with AETN International, whose channels have received multiple prestigious awards and reach more than 220 million TV households worldwide. This agreement further illustrates our commitment to provide the very best content to operators in the region so they can deliver services that drive greater enjoyment and usage among their subscribers,” said Media Gateway Chief Executive Officer Karri Zaremba.
“Emerging media platforms – be it VOD, mobile, or broadband – are an important components in our international distribution strategy. Media Gateway is a leader in the delivery of broadcast media over digital platforms, and we are confident that with their expertise, people in the Middle East and North Africa will now have multiple access paths to our channels and programs,” said AETN International Vice President International Business Development and Digital Media Sean Cohan.
The History Channel, the international television network devoted to historical programming, features compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms.
The Biography Channel takes viewers into the world of fascinating people, from Hollywood stars to world leaders, artists, athletes and infamous villains. The network features programs that delve behind the scenes of the public lives of celebrities, revealing their private lives and exploring the ambition that drives them.
While the Crime and Investigation Network focuses on crime, investigation and mystery programming. The channel opens the door to crime labs, police archives and the justice system, providing viewers a behind-the-scenes look at criminal investigations, unexplained mysteries and the lives of infamous murderers and outlaws, adds the release.
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CAS: Govt populism may force low prices
NEW DELHI: Popular pay TV channels at prices below Rs. 10 (Rs. 47=1US$) each for Indian cable TV subscribers?
Might be hard to believe, but may become a reality if the Indian broadcast regulator succumbs to pressures from the government to keep cable TV prices at present level in a CAS-enabled regime.
According to information available, Telecom Regulatory Authority of India (Trai) is likely to announce later today prices of pay channels that may look ridiculously low.
Sources in the regulatory body indicated that there’s immense pressure from the government (read the information and broadcasting ministry) to keep cable TV subscription at affordable levels when addressability is rolled out from 1 January 2007.
Presently, an Indian household shells out between Rs. 150 to Rs. 400 on an average per month for cable TV channels ranging between 30 to 100 depending on the locality of residence.
The present mantra is simple: posh-er the area, higher the subscription fee.
It is leant that the I&B ministry is in favour of pricing popular pay channels (Star Plus, Zee TV, Sony, HBO, Star Movies, ESPN and Star Sports, for example) at prices that would be affordable and keep the average monthly outflow to around Rs. 170 (exclusive of free to air channels).
If this formula is taken into account, then most popular TV channels — most of which are pay — have to be priced around Rs. 5 or below Rs. 10 to cater to the varied taste.
Out of the 265 TV channels that the government recognizes — 65 have applied for landing rights and the rest uplink from India — approximately 70 are pay channels.
As per a court mandate, agreed upon by the government and industry stakeholders, CAS is to be implemented in the south zones of Kolkata, Delhi and Mumbai from midnight of 31 December 2006.
Sector regulator, buffeted between demands from the government and the industry, has to announce prices of pay and free-to-air channels (basic tier in an addressable regime) by the evening of 31 August to adhere to a Delhi court-mandated sequencing of CAS rollout.
It needs to be seen whether Trai will give a go-ahead to the prices submitted by various pay channels (most bouquets have given wholesale prices) or decides to go in for a maximum retail price (MRP) in case it finds them unreasonable.
According to a report put out by the Press Trust of India (PTI) on 10 August, I&B minister Priya Ranjan Dasmunsi informed Rajya Sabha (Upper House) that television viewers will have to pay less under a CAS regime.
There would be no charges on free-to air channels, the minister had said, adding the viewers would pay according to pay channels they opt for instead of paying a fixed tariff varying from Rs. 150 to Rs. 300 per month currently.
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Indiagames launches Games on Demand with MTNL Tri-band
MUMBAI: Online and mobile games company Indiagames has launched its new service – Games on Demand with MTNL broadband service Tri-band.
The service promises to offer existing and new MTNL Tri-Band subscribers unlimited consumption of PC games at monthly subscription fees of Rs 300 for the premium package and 150 for the casual games package.
As per an official release, the tie-up will give MTNL users the benefit of :
1) Accessing a broadband gaming service from Indiagames on MTNL Tri-band at an affordable subscription fee
2) Unlimited game play of premium international games
3) Saying goodbye to pirated games, with full versions of the latest PC games
4) Free mobile game download with every subscription
Commenting on the launch of the service, MTNL Mumbai executive director M S Rana said, “Games on Demand one of the most important value added services offered by MTNL for its consumers. We have always been on the lookout for enhancing user experience and feel that the new service would bring affordable world class gaming entertainment within the reach of consumers.”
Indiagames Ltd CEO Vishal Gondal says, “The Games on Demand service will have a catalytic effect on the currently nascent but rapidly growing gaming audience in India by bringing compelling content at a great value for money price point. Further, with over 80 per cent of games in India being sold illegally, we believe that our unparalleled price and service offering will significantly expand the segment of legitimate game sales in India”.
Gondal further added that “We have been delighted by MTNL’s speed of response and turn around times and are looking forward to rolling out the service on India’s largest basic telephony provider in metros.”
The service will include popular international titles such as Age of Empires II, Brian Lara’s Cricket, Flight Simulator, Rise of Nations and IGI 2 Covert Strike amongst others, adds the release.
As an additional value add, Indiagames and MTNL will offer the service with all its features on a free trial basis for the first 4 days and a free mobile game download on registration. To experience this service and register, customers can log on to http://god.indiagames.com/mtnl or call 1504 for further details.
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AOL improves upon music service
MUMBAI: Internet giant AOL has revamped its Web-based music download service, adding music videos, streaming radio and user community features.
The service is called AOL Music Now. AOL says that this is the first digital music subscription service offering unlimited on-demand streams and downloads of more than 2.5 million audio tracks and thousands of music videos. With the launch of the AOL Music Now service (www.aolmusicnow.com), music fans have a new place to discover, listen, download and own songs, albums and videos from one of the largest music libraries on the web.
Unlike other pay per download services, the AOL service lets users play as many songs and music videos as they want, in their entirety and on-demand. Users can access music and videos they have transferred to their PCs and compatible portable devices as long as they maintain a portable tier subscription.
The new service also features AOL Radio with XM offering with more than 200 AOL Radio stations plus select premier XM Satellite Radio channels.
AOL Music Now president Amit Shafrir says, “With the addition of music videos and AOL Radio with XM stations, AOL Music Now has raised the bar in the digital music service space. And, with best-in-class personalisation and automated discovery features, it’s easy for music lovers to navigate the thousands of mixes, playlists and radio stations the service offers.”
The music service claims to have a library of more than 2.5 million songs from all four major music labels and hundreds of independents. In addition, AOL has agreements with several labels, including Sony BMG to provide thousands of music videos for use in the AOL Music Now service.