ITV

Category: Applications

  • Alphabake launches AI-powered virtual try-ons to reshape online fashion shopping

    Alphabake launches AI-powered virtual try-ons to reshape online fashion shopping

    MUMBAI: In a bid to rewire the way fashion is bought online, Alphabake has launched a generative AI-powered virtual try-on feature for digital-first clothing brands. Touted as a leap over earlier mirror-kiosk-style tech, the solution blends Alphabake’s proprietary models with foundational generative AI to deliver photorealistic, hyper-personalised try-on experiences for shoppers.

    Already live on platforms like Prashanti Sarees, Jade Blue, and Maatshi, the tech allows users to upload real-world images and view how garments appear in different lighting and settings—indoor, outdoor, day, or night. The goal: to mimic real-life dressing room conditions, reduce purchase hesitation, and bridge the online-offline shopping divide.

    “In today’s fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings”, said Alphabake founder & CEO Krishna Sumanth. “Close to 40 per cent of try-ons are shared on WhatsApp or Instagram and 15 per cent are added to carts. We’re on a mission to enable a trillion try-ons in the next three years”.

    Integrated with Shopify and available via API for non-Shopify platforms, the tool is built to scale quickly across D2C retailers. The result: higher conversions, improved top-of-funnel traffic, and lower customer acquisition costs.

    Prashanti Sarees CEO Anand Krishnamoorthy hailed the innovation. “Since we integrated Alphabake into our platform, the results have been very impressive. Engagement is up, and so are conversions. It genuinely feels like magic when you see the try-on outputs—realistic, intuitive, and easy to use”, he said.

    As fashion brands look to differentiate in an increasingly crowded e-commerce landscape, Alphabake’s technology promises a more immersive, interactive shopping journey that keeps users coming back. With machine learning models evolving fast, the company believes virtual try-ons will become the default experience for fashion e-tail.

  • Reel to real returns as Moving Bramha plots box-office breakthroughs

    Reel to real returns as Moving Bramha plots box-office breakthroughs

    MUMBAI: In a world where trailers trend but tickets don’t always sell, a new player is aiming to flip the script, one click at a time. Vatsal Rajgor, the founder of Digimaze and AI-powered SaaS platform Strique, has launched Moving Bramha, a full-stack, performance-driven marketing engine for the film and entertainment industry. But this isn’t just another agency jumping on the film bandwagon, this one is all about turning impressions into income.

    “There’s no industry more culturally influential than films but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that.” says Rajgor.

    “For us, marketing means sales. Every penny spent should drive measurable outcomes whether it’s ticket sales, OTT streams or pre-bookings. The tools and data exist. What’s missing is the mindset.”  Rajgor adds.

    “Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance.”  Rajgor adds.

    From geo-targeted campaigns and influencer-led buzz to AI-powered media spends that adjust in real time, the platform is designed for accountability, agility and automation. Its USP? A system that ties creative collateral be it teaser, trailer or poster directly to performance metrics like ticket sales, footfalls and OTT streams.

    “Every reel has a role,” Rajgor adds. “And our job is to make sure it does its job.”

    The launch marks Rajgor’s third major venture, following the success of DigiMaze, which scaled brand growth through performance-led strategies, and Strique, which streamlined media operations with AI. But Moving Bramha feels more personal, a nod to Rajgor’s passion for storytelling and his belief that cinema deserves more than vanity metrics.

    Among the marquee offerings:

    1    AI-led media buying that reallocates budget on the fly, based on viewer traction

    2    Audience building based on genre history, regional data and behavioural insights

    3    Creative evolution frameworks that pivot from buzz to bookings

    4    Integrated ROI mapping from release weekend to OTT shelf life

    At a time when the film industry is seeking smarter, sharper ways to reach audiences beyond billboards and breaking news, Moving Bramha arrives with a bold promise not just to market movies, but to move them.

  • Truecaller makes all the right calls with solid growth in Q1 earnings

    Truecaller makes all the right calls with solid growth in Q1 earnings

    MUMBAI: If quarterly results were a missed call alert, Truecaller’s would be marked “important.” Truecaller has dialled into success once again, with its January–March 2025 quarter ending on a high note further cementing its reputation as the go-to app for caller verification and spam blocking. The company reported a 14 per cent year-on-year rise in net sales in India, with global revenues also making all the right noises.

    Worldwide net sales surged 16 per cent to 51.2 million dollars, up from 44 million dollars in Q1 2024. Meanwhile, earnings before interest, tax, depreciation and amortisation (EBITDA), excluding incentive costs, jumped 22 per cent to 20.4 million dollars, translating to a healthy 40 per cent margin.

    However, when incentive programme costs were factored in, EBITDA dipped slightly by 1 per cent to 15.3 million dollars. Profit after tax saw a drop from USD 13.7 million to USD 10.4 million.

    Where Truecaller truly rang loud was in user growth and business services. The platform’s active monthly users (non-iOS) grew by nearly 53 million, hitting a total of 411.9 million. Premium subscriptions surged 40 per cent, while Truecaller for Business racked up a 60 per cent jump in revenue led by strong gains in both Verified Business and Business Messaging segments.

    India remains the biggest market, clocking a 14 per cent growth, followed by the Middle East and Africa at 29 per cent, and the rest of the world at 19 per cent.

    As spam continues to plague digital communication, Truecaller appears to be not just answering the call, but leading the charge with a business model that blends user trust, tech innovation and timely monetisation.

  • Productivity SaaS for education is changing: a wake-up call for schools

    Productivity SaaS for education is changing: a wake-up call for schools

    For schools that have relied on productivity SaaS solutions for years, it’s a pivotal moment to reassess long-term needs. With providers like Google ending free unlimited storage in 2022 and Microsoft’s recent updates to their education offerings, institutions face significant challenges including increased costs and reduced functionality. These developments underscore the importance of adopting systems that provide stability, scalability, and control.

    After January 2025, Microsoft rolled out significant changes to its Microsoft 365 Education plans, including retiring the Office 365 A1 Plus plan, reducing storage pools to 100TB per tenant, and restricting some licenses to web-only applications without their counterpart desktop versions, including Word, Excel, or PowerPoint.

    These adjustments may push schools toward higher-cost paid plans or force them to reallocate resources to maintain functionality, prompting many to reevaluate their reliance on SaaS solutions. Beyond financial implications, there are also rising concerns over data privacy and compliance. Educational institutions manage high loads of sensitive information such as student records, financial data, and research. This makes them prime targets of cyberattacks, which target nearly 80% of institutions annually (Netwrix, 2024). Furthermore, compliance with regulations such as FERPA and GDPR requires secure, private, and auditable data management practices, which some SaaS solutions may struggle to meet.

    Shifting to an on-premise productivity solution offers educational institutions increased control over their data, cost predictability, and storage scalability. Unlike SaaS offerings, prone to subscription price hikes and unpredictable removals to their service features, on-premise solutions can provide a stable framework more suited for long-term needs. Locally stored data also ensures privacy, helping schools meet compliance requirements while protecting sensitive information.

    Some on-premise productivity solutions like Synology Office Suite enhance collaboration and communication with tools for secure file storage, granular sharing permissions, real-time document editing and instant messaging, supporting both group projects for students and file management among faculty.

    Learn more | Synology Office Suite

    For IT administrators, these solutions simplify management with centralized dashboards, system health monitoring, and auditing tools for compliance. Advanced access controls also enable efficient delegation of tasks across IT teams, ensuring smoother workflows and stronger oversight of digital infrastructure.

    While changes from major SaaS providers might disrupt operations in the short term, they also provide an opportunity for educational institutions to reassess the suitability of their current systems. On-premise productivity solutions provide a sustainable pathway to address cost concerns, enhance security, and build a resilient digital foundation for evolving educational needs of educators and students alike.

  • Ad it your way as creative variety beats Star Power in new Appsflyer report

    Ad it your way as creative variety beats Star Power in new Appsflyer report

    MUMBAI: Turns out, your next great ad might need less movie magic and more messy tutorials. The 2025 edition of Appsflyer’s State of Creative Optimization report is here, and it’s throwing a curveball at every coin-flipping, celeb-splurging marketer in mobile advertising. Based on a whopping 1.1 million video creatives across 1,300 apps, the report reveals a shifting tide in what actually drives engagement, retention, and ROI and it’s not always the obvious crowd-pullers.

    While top-performing creatives still rake in serious budgets (53 per cent of gaming ad spend comes from just 2 per cent of creatives), the tide is turning. In Non-Gaming, that figure drops to 43 per cent, signalling a broader pivot toward creative diversity and fatigue-fighting variety. Non-Gaming apps, especially, are turning up the volume clocking an 18 per cent year-on-year surge in creative output and even outpacing Gaming’s growth by 80 per cent.

    “We’re seeing a clear shift in creative strategy, with marketers not just scaling top performers, but scaling variety,” said Appsflyer director of product gaming Adam Smart. “In Gaming, high spenders still dominate production, with apps spending 7M plus dollars per quarter to generate nearly 3x more creatives than those in the $4-$7M range. But in Non-Gaming, growth is more evenly distributed across tiers, suggesting creative scale is no longer just for the biggest players but that it’s becoming a strategic imperative for everyone.”

    But perhaps the biggest shocker? Celebrity ads aren’t always the crown jewel. While movie stars bag over 80 per cent of celebrity ad spend, it’s TV stars and music artists who lead on performance metrics. In Gaming, TV personalities delivered 2x the IPM (Installs per 1,000 Impressions) of movie stars, while music-led ads generated 50 per cent higher Day 7 user retention, all on a fraction of the budget.

    The data also drops some sharp truths about formats. In both Finance and Social Media apps, UGC tutorials and review-style content outperformed testimonials on every key metric. Finance-focused tutorial ads saw 37 per cent higher retention, while Social tutorials brought in 45 per cent more installs and 17 per cent better retention yet both formats continue to receive less spend.

    Emotion-driven narratives are also punching above their budget. “Failure-to-Success” arcs in Hypercasual games produced a whopping 78 per cent higher IPM, while receiving 40 per cent less spend than standard “Success” stories. The same applies to Challenge and Competition narratives in casual and mid-core games high retention, low attention from marketers.

    For Dating apps, sincerity wins. “Serious relationship” creatives outperform “casual” ones by 15 per cent, despite fewer appearances. Meanwhile, GenAI apps found success in flashy transformations (think before-and-after edits), but those fizzled fast, delivering strong IPM but the lowest Day 7 retention. UGC testimonials in this space delivered 36 per cent better retention, proving that substance still trumps sizzle.

    And then there’s storytelling in Social, a hidden hero. Despite making up just 6 per cent of total ad spend, ads with narrative arcs and emotional hooks achieved the highest Day 7 retention at 8.4 per cent. Social proof-based ads followed closely, especially when aligned with trending content.

    AppsFlyer’s global dataset, covering 2.4 billion dollars in ad spend between Q1 2024 and Q1 2025, makes one thing clear: Creative impact isn’t just about who shouts loudest, it’s about who resonates longest.

    So as marketers look to optimise for attention, it may be time to ditch the glitz and embrace the grit because in the age of creative overload, real, relatable, and resonant might just be the most powerful ad currency of all.
     

  • Cyber switch as Tenable taps ex-Google exec Eric Doerr for product power play

    Cyber switch as Tenable taps ex-Google exec Eric Doerr for product power play

    MUMBAI: Tenable just made a heavyweight addition to its cybersecurity war room and it’s a Doerr-opener. The exposure management company has roped in Eric Doerr as its new chief product officer, betting big on his two decades-plus of experience at Microsoft and, most recently, Google Cloud.

    The move comes at a strategic inflection point for Tenable, which is gearing up to roll out a major expansion of its flagship Tenable One platform. Doerr will now be in charge of global product strategy and innovation, as the company sharpens its focus on unified visibility, prioritisation, and remediation the trifecta of modern cybersecurity.

    “Tenable has a clear and compelling vision for the future of cybersecurity, one that unifies visibility, prioritisation and remediation across the modern attack surface,” said Tenable co-CEO, Steve Vintz. “Eric’s deep expertise in cloud-native security, threat intelligence, and large-scale product innovation makes him the ideal leader to advance our exposure management vision and accelerate our impact across the enterprise.”

    Doerr’s résumé reads like a cybersecurity masterclass. At Google Cloud, he oversaw security products including Chronicle (now Google Secops) and Google Threat Intelligence, and played a pivotal role in integrating Mandiant. Before that, he was a Microsoft veteran holding key positions like General Manager of Microsoft Account and corporate VP of Cloud Security and the Microsoft Security Response Center (MSRC).

    “Tenable is transforming how organisations think about and reduce cyber risk,” said Doerr. “Its forward-thinking approach to exposure management and its rapid innovation in cloud security make this an incredibly exciting time to join. I’m thrilled to be part of a team that’s building the future of cybersecurity.”

    Doerr replaces Shai Morag, who will remain during the transition. The company acknowledged Morag’s contributions to product growth during his tenure.

    With cyber threats multiplying and attack surfaces expanding, Tenable’s timing is no coincidence. And with Doerr at the helm of product strategy, the company is doubling down on building not just the tools to respond but the vision to stay ahead.

    In the battle for digital security, Tenable’s latest move signals it’s not just playing defence, it’s drawing up a bold new offence.
     

  • AI and cloud are running the show-and broadcasters are just catching up

    AI and cloud are running the show-and broadcasters are just catching up

    MUMBAI: Once upon a broadcast, it was enough to air a show and call it a day.

    Not anymore.

    As screens multiply and viewers scatter, broadcasters are strapping in for a digital arms race-armed with AI, automation, and the all-powerful cloud. At Indiantelevision.com’s Video and Broadband Summit 2025, the panel “The Smart Broadcast / OTT Revolution” unpacked this high-speed transformation, one data stream at a time.

    Moderated by Amagi SVP (sales) – APAC Jay Ganesan, the discussion featured heavyweights from JioStar, Zee Entertainment, MX Player and Live Times, who shared how they’re reimagining production, distribution and monetisation in a world where content has to be everywhere, all at once.

    JioStar executive director – BTO Paritosh Saha noted that their cloud-first workflow had been ahead of the curve. “Right from production, proxies, approvals to collaborative workflows—it was all built on cloud. And now AI has supercharged it,” he explained. Real-time highlight reels, AI-driven tagging, and cross-platform promotions are becoming the new norm. “The moment the match ends, the highlights are ready,” he said, adding that even commentators have AI-fed stats “right in front of them”.

    Zee Entertainment Enterprises Ltd SVP – content tech Anil Tanwade spoke of the shift from traditional broadcasting to fragmented digital ecosystems. “Unless you make the whole ecosystem one, you can’t bring true efficiency,” he said. Tanwade championed hybrid models—using local systems for content creation and cloud for management and scaling. The key, he said, lies in syncing creativity with tech.

    Amazon MX Player head of product & business analytics Shreyans Shrimali took the spotlight on AI’s role in localisation and marketing. From automatic dubbing and subtitles to AI-generated posters, trailers, and social promos, Shrimali laid out a future where algorithms cut down grunt work. “You can generate 100 tweets out of a single trailer”, he pointed out, underscoring how automation is powering faster audience engagement.

    But it wasn’t just entertainment in the spotlight. Live Times founder Dilip Singh spoke from a news-first perspective. “India is a powerful emerging story. If you’re building media from India, it can’t just be local—it has to be global,” he said. Singh has built an infrastructure spanning satellite and IP-based delivery, employing AI for everything from content validation to fact-checking in an age of ‘WhatsApp University’. “80 per cent AI, 20 per cent human intelligence,” he said, describing his editorial formula for trust in an ocean of misinformation.

    The discussion also touched on ad innovation. Customised ad breaks—350 versions of the same spot—are already being deployed. “It’s not just about making money, it’s about keeping the consumer engaged,” said the panellists. Embedded commerce, branded integrations and sponsorships are all being layered into the broadcast feed.

    The conversation ended on a sober note. “Ten years ago, you earned $100 doing one thing. Now, you have to do 20 different things to earn the same $100,” the moderator quipped. Cloud and AI aren’t silver bullets—but they are proving to be jet fuel in an industry fighting for scale, speed and sustainability.

  • Kore.ai plugs into Inception to power AI surge across UAE and the global south

    Kore.ai plugs into Inception to power AI surge across UAE and the global south

    MUMBAI: When the AI gold rush kicks off in the Gulf, you don’t show up with a shovel. You show up with a full-blown intelligent automation arsenal—which is exactly what Kore.ai just did.

    The Hyderabad-headquartered enterprise AI giant has inked a partnership with Inception, a G42 company based in Abu Dhabi, to co-develop and deploy a suite of AI-native applications for enterprise customers across the UAE and beyond. The deal is as strategic as it gets—aligning Kore.ai’s conversational AI clout and global distribution muscle with Inception’s model-building firepower and deep regional ties.

    “Our collaboration with Inception represents a significant opportunity to accelerate AI adoption across global markets in alignment with our vision to help businesses drive tangible value through AI,” said Kore.ai CEO & founder Raj Koneru. “By combining our industry-leading AI platforms/solutions and broad market reach with Inception’s deep expertise in AI models and product development and domain-specific solutions, we deliver AI-powered solutions that will transform business operations.”

    The UAE has gone all in on AI, with a national plan to become a top-tier global AI player by 2031. Abu Dhabi alone is dropping $13 billion on digital transformation—and the big names are circling.

    Microsoft.

    NVIDIA.

    Now Kore.ai.

    Under the new partnership, the companies will co-develop apps on Inception’s AI platform using Kore.ai’s technology, targeting sectors like government, finance, energy, healthcare, retail, and telecom. Kore.ai will also open the global floodgates, pushing these apps through its sprawling partner ecosystem and customer base.

    Inception will take the reins on go-to-market execution in the UAE, while also deploying these AI solutions across G42’s enterprise portfolio. Think of it as AI with GPS coordinates: precise, strategic, and hardwired into local infrastructure.

    “Partnering with Kore.ai aligns perfectly with our mission to develop AI-powered solutions that drive real business value to the customers in UAE and rest of the world,” said Inception CEO Andrew Jackson. “Our joint expertise will allow us to accelerate the AI adoption, deployment of AI-powered solutions and address critical business challenges, enhance decision-making, and drive real business outcomes for the companies in the region.”

    The endgame?

    Serious ROI for clients via cost savings, sharper decision-making, and customer experiences that actually feel intelligent. Whether it’s streamlining procurement, automating processes, or making chatbots sound like they’ve read a book, this collab is setting a new bar for enterprise AI in emerging markets.

  • Singleinterface unleashes AI beast to turn every storefront into a smart-selling machine

    Singleinterface unleashes AI beast to turn every storefront into a smart-selling machine

    MUMBAI: Who says storefronts can’t be sexy? In a world where every “near me” search feels like roulette, Singleinterface has decided to load the dice.

    The Asia-based retail tech giant has flipped the switch on its next big thing: a full-stack AI platform called Singleinterface AI—designed to give every single store location across the country a neural upgrade.

    Launched in New Delhi on 16 April 2025, the AI suite is packed tighter than a Diwali sweet box with modules like Presence AI, Pages AI, Reviews AI, Engagement AI, Campaigns AI, Interactions AI, Audience AI, Competition AI and the all-seeing Insights AI. If you’re a brand juggling hundreds of branches, it’s like getting a thousand digital managers for the price of one software.

    “We believe the future of hyperlocal marketing and commerce is AI-native. It’s transforming how every storefront shows up in ‘near me’ searches, responds, and grows. With Singleinterface AI, we’re embedding enterprise-grade intelligence into every hyperlocal brand interaction,” said Singleinterface co-founder & CEO Tarun Sobhani.

    So what does this beast actually do?

    It makes brands smart—really smart. Presence AI keeps store listings up to date across Google, Apple Maps, car nav systems, and your grandma’s voice assistant. Pages AI whips up microsites faster than a barista pours your flat white. Reviews AI reads customer emotions (yes, really) and helps brands respond without sounding robotic.

    Then there’s Engagement AI, which fuses CRM data with real-time messages so your Whatsapp replies are less generic and more Jedi. Campaigns AI makes sure your ads don’t die of fatigue and actually speak to the locals. Interactions AI transcribes every customer convo and tells you where you lost them (or won them). Audience AI finds your next big buyers based on movement patterns and weirdly smart behavioural tracking.

    Competition AI, meanwhile, scopes out how your outlet stacks up to the chaiwala next door in “near me” wars. And finally, Insights AI pulls it all together in a 360° digital chakra view.

    With over 400 multi-location brands on board—from F&B and telcos to education, finance and healthcare—Singleinterface is not just talking disruption. It’s bringing enterprise-level intelligence to every corner store and clinic with a pin code.

  • Kia expands AI voice Assistant to Europe with smarter in-car experience

    Kia expands AI voice Assistant to Europe with smarter in-car experience

    MUMBAI: Kia is now bringing its generative AI-powered voice recognition system, AI Assistant, to European customers via an Over-the-Air (OTA) update.

    The cutting-edge system transforms how drivers interact with their vehicles, enabling smooth, natural conversations and offering intuitive responses based on context and intent. From casual questions to detailed feature guides, Kia’s AI Assistant brings a new level of intelligence and personalisation to the driving experience.

    Designed to go far beyond traditional voice control, the AI Assistant understands follow-up queries, provides thoughtful suggestions, and evolves continuously with OTA updates. These enhancements ensure users always have access to the latest features and improvements without needing to visit a dealership.

    Users can activate the AI Assistant by pressing the voice recognition button on the steering wheel or simply saying, ‘Hey Kia.’ Once active, the system can answer open-ended questions, offer local recommendations, and even assist with travel or cultural tips.

    For example, users might ask,

    – ‘I am going camping tomorrow, what items should I take?’

    – ‘What are the advantages of an EV compared with an ICE car?’

    – ‘I am going to meet a Spanish friend tomorrow are there any important table manners or customs I should be aware of?’

    More than just an infotainment upgrade, the AI Assistant also boosts driving convenience. If a driver encounters traffic, they might say, ‘Hey Kia, let me know about any driving assistance systems that can make driving easier in heavy traffic.’ In response, the Assistant might suggest Highway Driving Assist and explain how to activate and use it.

    Kia has already integrated the AI Assistant into the Kia K4 (U.S.) and Kia EV3 (Korea), and now it’s standard on European-spec EV3 models built from March 2025. Earlier vehicles will receive the update via OTA rollout. Future models featuring Kia’s connected car Navigation Cockpit system will also benefit from the AI Assistant.

    “This technology could, for example, enable users to ask for the location of restaurants selling specific foods,” Kia noted. “The possibilities are endless.”

    As the AI evolves and drivers grow more accustomed to its capabilities, Kia’s AI Assistant aims to redefine the connection between humans and their cars one conversation at a time.