Category: Applications

  • Technology is Making the FIFA World Cup More Exciting Than Ever

    Technology is Making the FIFA World Cup More Exciting Than Ever

    Technology lovers in India will be excited by the developments that are set to enhance the viewing experience of the FIFA World Cup Qatar 2022. Given that technology is a major part of life for people in the country from a young age, these technological advancements will be of interest to a large portion of the population, especially those who have a passion for football and are looking forward to watching the best international teams compete against each other.

    So, what can these viewers expect from the technology that has been introduced in time for this year’s World Cup?

    More content to watch

    As the build-up to the FIFA World Cup Qatar 2022 continues apace, there will be more demand than ever for a myriad of different content that viewers can engage with. It’s no longer sufficient for broadcasting and streaming services to show matches live.

    Technology now allows for the stockpiling of large amounts of content that viewers can peruse at their own convenience. This viewing can be done in a number of ways, including the use of in-demand cable services and streaming services like YouTube. This additional content is expected to generate millions of viewing hours throughout the tournament.

    Enhanced excitement while watching games

    It’s not only the amount of content that has been enhanced by technology, the excitement of watching the matches has also been increased. An example of this is the availability of improved sports betting opportunities provided by the best online casinos in India, where football enthusiasts can place wagers on teams, results, players, and other occurrences.

    One of the technological advancements that are revolutionising this area is the launch of an In-Play MultiBet system by Genius Sports. The system is powered by AI that allows people to make parlay bets during live play. This ability adds to the level of excitement football fans can experience while watching games during the FIFA World Cup Qatar 2022. It also gives people more control over the bets they make.

    Better informed decisions by officials creating fairer results

    Technology in use on the pitch is also set to revolutionise the viewing experience for the 2022 World Cup. It will be the first time that new semi-automated offside technology is in full use in matches. This technology provides an alert to match officials automatically when an offside is detected.

    This is only part of the new system. It also produces 3D animation that is made available to fans in the stadium and TV viewers. This exposure allows everyone involved in the game to clearly see if a player is in an offside position. The aim of this technology is to support match officials in making faster and more accurate decisions. Doing this not only makes matches fairer, but it also improves the fan experience as it helps to remove some of the contentions that currently exist regarding offsides.

    Each of these advances will be welcomed by the technologically savvy World Cup audience in India.

  • What’s a VPN?

    What’s a VPN?

    MUMBAI: You might want to know what a VPN is. A virtual private network, or VPN, is a comfortable connection hooked up over the net between a tool and a group of people. The secure connection helps to make certain that sensitive data is adequately sent. In addition to permitting the user to do remote work, it also prevents unauthorized parties from getting to know the traffic’s location. Enterprise settings regularly make use of VPN technology.

    Connecting to a VPN can help in guarding your active records against numerous dangers. The use of a VPN protects your information and keeps your login data and anything you do on the internet private, even outside of your internet service provider (ISP).

    Types of VPN

    You could use several types of VPN programs in diverse conditions. The most commonplace VPNs are personal VPNs, but you would possibly additionally need a site-to-site VPN or a remote access VPN.

    1. Remote access VPN

    A tool outside the business enterprise’s place of business may be correctly connected through a remote access VPN. They’re called endpoints and are likely laptop systems, tablets, or smartphones. The development of the VPN generation has made it viable to perform safety checks on endpoints to make sure that they’re in a selected posture before turning into members. Consider remote access as a network to the computer.

    2. Site-to-site VPN

    The corporate workplace and branch workplaces are connected through a site-to-site VPN over the internet. These VPNs are used due to the fact that an immediate community connection between these offices is not feasible because of the gap. It takes specialised hardware to prepare and preserve a link. Consider site-to-site access to be similar to network-to-network connectivity.

    Advantages of a VPN

    The online transfer of information or data that you do is protected from outdoor access and is disguised by the use of a VPN connection. Unencrypted statistics are accessible to anyone with a network connection and the desire to view them. Hackers and online criminals are unable to decode these records whilst using a VPN.

    1. Convenient encryption

    You require an encryption key so that you can have a look at the information. A brute force attack on a PC to crack the encryption ought to take hundreds of thousands of years to finish without an encryption key. The time you spend on the internet looking for something and the activities you engage in are hidden by the use of a VPN, even on private networks.

    2. Secure data transfer

    If you operate remotely, you may want to get proper access to vital files on your organization’s network. This sort of statistics needs a at ease connection for safety reasons. A VPN connection is often important to connect to the community. VPN offerings use encryption techniques and connections to non-public servers to lower the risk of record leakage.

    3. Hide your location

    Your VPN servers correctly function as your online proxies. Your unique region can not be diagnosed since the demographic location information originates from a server located in every other kingdom.

    Furthermore, non-public VPN providers do not maintain information about your moves. However, there are some services that reveal your conduct without telling anyone else. This means that any possible record of your behavior online is kept secret all the time.

  • 350-701 Cisco Exam All You Need to Pass – DumpsOut

    350-701 Cisco Exam All You Need to Pass – DumpsOut

    DumpsOut tires engaging its clients with the most reasonable products level best. They are never a weight on your financial plan. The costs are undeniably not exactly the merchant instructional exercises, web based training and study material. With their lower value, the benefit of DumpsOut 350-701 Implementing and Operating Cisco Security Core Technologies Practice Questions is gigantic and unequaled!

    Cisco CCNP Security 350-701 PDF document of Practice Questions is effectively downloadable on all gadgets and frameworks. This you can proceed with your examinations according to your accommodation and favored plan. Whereas testing can be downloaded and introduce to any windows based machine.

    Practice Test Questions for 350-701 Exam 2022:

    Online Practice Questions are data stuffed and end up being the best strong review material for all test applicants. They have been planned particularly keeping in view your genuine test necessities. Thus they end up being the best individual help and direction to expert test in first head!

    Online Practice Questions furnish you with a definitive pathway to accomplish your designated Cisco Exam 350-701 IT confirmation. The inventive inquiries with their intuitive and to the point content make your learning of the prospectus far simpler than you might at any point envision.

    IT Field Is Best ForYou If You Are AComputer Master:

    It is notable that Cisco 350-701 test is the hot test of IT confirmation. The DumpsOut Dumps’ Cisco Certified Internetwork Expert 350-701 Exam Preparation are intended to assist IT experts with capitalizing on their insight and involvement in long periods of involvement with the most recent prospectus.

    Online Cisco 350-701 Enabling Implementing and Operating Cisco Security Core Technologies Exam subtleties are investigated and created by Cisco Professional Certification Experts who are continually utilizing industry experience to deliver exact, and sensible.

    DumpsOutAre Giving Best BraindumpsFor 350-701:

    DumpsOut shows you the best Cisco Certified Internetwork Expert 350-701 Exam Preparation Methods. This site will give you 100 percent Valid 350-701 test dumps with confirmed answers that mirror the real test. Get 100 percent Success Guarantee to Pass Your Cisco 350-701 Exam utilizing online Updated Exam Questions and Answers.

    With the Cisco 350-701 test pass, you can be guaranteed of your own situation in this general public, and you could actually appreciate life significantly more in the exceptionally aggressive IT age.
    Your 350 701 review material impact is for the most part to get ready for the Implementing and Operating Cisco Security Core Technologies certificate test, you should have to need to plan by utilizing the 350-701 pdf dumps veritable wellspring of readiness and take the CCNP Security test as well.

    Your readiness might actually be inconceivably exceptional by gaining the 350-701 test dumps because of the reality this multitude of inquiries are dissected and include the overall information.

    Real 350-701 Exam Dumps:

    The Cisco 350-701 dumps pdf will learn you and improve your abilities for turning into a Cisco experienced. Every one of the direction and offered wellsprings of 350-701 pdf dumps of Real PDF Dumps are accessible inside the pdf design.

    You’ll have the option to rapidly improve your insight and update your CCNP Security test planning with the all day, every day help of our specialists, so the shoppers are good to go for the 350 701 test questions day.

    Your capacities might still up in the air as per your decision by 350-701 dumps pdf on the off chance that you could pass the Implementing and Operating Cisco Security Core Technologies confirmation test with a 100 percent score. Your cash is saved assuming you get the Cisco 350-701 test dumps pack on rebate. Furthermore, presumably generally huge, with all the assistance of 350-701 pdf dumps your capacities are exceptionally useful to accomplishing your Implementing and Operating Cisco Security Core Technologies task.

    Conclusion:

    Set oneself up with the definitive 350 701 test question and get the precise ability that will assist you with setting up your CCNP Security test excessively as per the necessities of the affirmation. With Real PDF Dumps 350-701 braindumps items, you get the most recent information and lift your abilities. These are extremely valuable to accomplishing your errands of the CCNP Security test.
    Comprehend by using the precise Cisco 350-701 test dumps and available strategies to assist you with getting more data about the Implementing and Operating Cisco Security Core Technologies test. All the Cisco 350-701 pdf dumps are consistently refreshed so the clients can get the most helpful Implementing and Operating Cisco Security Core Technologies test arrangement through Real Dumps.

    These updates make the Cisco 350 701 dumps pdf amazing better and furthermore you can take your CCNP Security test along with the high level and most recent renditions of 350-701 braindumps PDF.

    Because of any issue, you might reach us and get regular help liberated from cost from latest Dumps. Practice with the best 350-701 practice tests and 350 701 web-based motors and will be able to breeze through the CCNP Security test actually.

  • Mowies optimises its workflow with Harmonic’s VOS Cloud Streaming SaaS

    Mowies optimises its workflow with Harmonic’s VOS Cloud Streaming SaaS

    MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering. 

    The VOS360 SaaS provides Mowies with an easy-to-use, end-to-end solution for media processing and delivery, optimising bandwidth usage and enabling an exceptional viewing experience for viewers.

    "As a recent entrant to the streaming market, Mowies is growing rapidly as more creators and users come on board every day. Harmonic's VOS360 SaaS gives us the ability to scale based on our growing viewership, without requiring investments in infrastructure. Thanks to Harmonic, we have a streamlined solution from source to screen, and we can confidently keep adding new content and gaining much-needed visibility for content creators," said Mowies CEO Alejo Arango. 

    Harmonic's VOS360 SaaS supports the entire streaming workflow from ingest to delivery, allowing simpler on-demand streaming with easy control through a rich API. Mowies has improved the streaming quality and lowered overall streaming costs with Harmonic's EyeQ, an AI-based encoding technology on the VOS360 platform. EyeQ encoding reduces Mowies' storage and CDN requirements by up to 50 per cent compared with traditional encoding methods. Harmonic's worldwide team of DevOps experts provides 24/7 monitoring and assistance to ensure the highest service availability for Mowies at all times. 

    Harmonic vice president – sales and marketing (Latin America) Alvaro Martin said, "Mowies required a fast time-to-market, and that's an area where the VOS360 platform really shines. With its flexible cloud-based architecture, the VOS360 platform was up and running in weeks. With the VOS360 solution powering their streaming workflow, Mowies can deliver content from independent content creators and Hollywood filmmakers via a single, end-to-end platform, reducing their operating costs and decreasing complexity." 

  • LiveU & Grass Valley to offer cloud solutions for remote live productions

    LiveU & Grass Valley to offer cloud solutions for remote live productions

    NEW DELHI: LiveU and Grass Valley have joined forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customisable workflow.

    LiveU’s co-founder and COO Avi Cohen, said, “With the ongoing shift to cloud production, we are committed to helping our customers maximise these new efficiencies, delivering our live video solutions as-a-service with pre-integrated workflows. Our collaboration with Grass Valley offers customers a highly efficient, flexible and scalable set of tools for going live from the field, providing greater flexibility to adapt to the needs of each and every story, giving a richer viewing experience. Remote live production can be orchestrated from anywhere via LiveU’s and Grass Valley’s integrated cloud environments, or using a hybrid model of choice, integrating high-quality live video feeds with smart automated production capabilities.”

    The collaboration facilitates live production, and news and asset management, in specific ways, helping to simplify the processes and speed up live broadcasts with compelling content. High-quality live feeds can be sent from any of LiveU’s field units for remote switching and live production using LiveU’s cloud solution with Grass Valley’s GV AMPP (Agile Media Processing Platform), the first cloud-based SaaS platform for broadcast to fully leverage the power of elastic compute. Built for the cloud from the start, GV AMPP is specifically designed to overcome broadcasters’ long-time reliance on costly and inflexible hardware-based media systems and provides a modular approach to everyday media workflows.

    In addition, live feeds from LiveU units can be integrated into the GV STRATUS news and asset management tool to streamline the remote news gathering and production workflow. Utilising LiveU’s live video metadata to automate the process and provide metadata enriched assets within GV STRATUS, users can quickly search, browse, edit and publish content – live or file – using a range of smart search criteria and via the smart rules’ engine.

    Grass Valley CEO and president Tim Shoulders said, “As our customers strive to deliver the captivating content and high production values that consumers demand, the GVTA gives them access to trusted solutions that are tested and configured to ensure interoperability with Grass Valley’s solutions – one of the major hurdles our customers face when deploying multi-vendor systems.”

  • Skyworth and 3SS partner to create Netflix-ready platform

    Skyworth and 3SS partner to create Netflix-ready platform

    KOLKATA: 3 Screen Solutions (3SS), a leading provider of software solutions for set top boxes (STB) and multiscreen entertainment, and Skyworth Digital, leading manufacturer of connected home products and solutions, announced that they have integrated their technologies to create a new STB platform optimized to enable faster android TV service launches with world-class viewing experiences.

    The Skyworth HP40A STB (with embedded Amlogic chipset) and middleware are now pre-integrated with 3SS’ 3READY Custom Launcher to create a powerful end-to-end android TV solution.

    The partners’ fundamental aims for this pre-integration are to help operators more rapidly and easily secure Netflix certification and to smooth the journey to becoming a super-aggregator.

    Skyworth is a leading partner in the Netflix Scaling Program, which Netflix created to help OEMs (original equipment manufacturer) including STB providers to obtain technical pre-certification. By choosing Netflix-ready hardware, an operator’s Netflix certification can be fast-tracked, and the process of reaching commercial agreement with Netflix can potentially be eased. With these Netflix compliance elements in place early, operators have the opportunity to accelerate the introduction of their new android TV services to the marketplace.

    In parallel, as part of multiple android TV deployments, 3SS’ 3READY Custom Launcher – at the heart of the 3READY product framework, now driving the UX in more than 10 million homes – has successfully received Netflix UI certification.

    “With Skyworth’s and 3SS’ hardware+middleware+launcher pre-certified platform combination, Netflix, the aspiring operator, and ultimately subscribers, can all be confident of a high-quality experience including Netflix viewing,” commented Srithar Bala, head of Video Solutions & Services, Skyworth Digital.

    Furthermore, with 3READY Control Center, the Netflix launch points – namely, the locations within the UX where Netflix is to appear – can be configured to align with the specific terms of the operator’s Netflix agreement. This can further shorten time to market.

    Access to Netflix is one of the pre-eminent drivers behind the growing popularity of the android TV solution among service providers, as is the shift to super-aggregation. As the scale of a super-aggregator’s reach grows, however, particular attention and management is needed to ensure that all subscribers get a seamless experience on an ever-increasing population of devices – an assurance and high standard that Netflix strongly insists on.

    With the Skyworth+3READY-pre-integrated reference hybrid STB hardware platform, operators can get to certification more quickly, and 3SS’ android TV-centric custom launcher is ready for the operator to tailor and brand for their DVB-S, -T, -C, IPTV and/or OTT services. “With certification by Google, Netflix and other content partners all taken care of even before unboxing, operators can get a significant head-start as they plan and launch their Android TV products,” Bala added.

    Skyworth and 3SS are collaborating to deliver a hybrid Android TV project for an as-yet-undisclosed European operator which will launch soon.

    “Through pre-integration, by choosing the Skyworth+3SS platform, service providers can benefit from a proven solution and earlier service launches with minimized technical integration cost and risk,” said 3SS managing director Kai-Christian Borchers. “The service launch process is further accelerated by Netflix and other pre-certifications. The result is that operators can differentiate earlier, and start earning revenues faster, with their next-gen Android TV offerings,” he added.

  • Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

    Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

    KOLKATA: Synamedia, the independent video software provider, announced its partnership with the fifth largest multi-system operator in India, Fastway Transmissions. Fastway is the first provider in India to go live with Synamedia’s Converged Headend solution. The deployment will allow Fastway to bring together its video service and IP workflows to deliver a broadcast-quality viewing experience on any screen for its millions of subscribers, managed through Synamedia Video Network Service Manager.

    The Synamedia Converged Headend solution will simplify and optimize Fastway’s video workflows, resulting in cost and operational efficiencies while allowing Fastway to increase the volume of content it delivers over its existing networks. Converged Headend features the industry’s broadest functionality in a single solution including: acquisition and multiplexing, encoding, transcoding, ad insertion, packaging, content protection, origin services, and reliable IP transport.

    Fastway is one of the first large operators in India to transition to a software-centric video processing platform. The  Converged Headend solution will be deployed on premise and is designed to be easily extended to the cloud, or a hybrid environment in the future.

    Fastway will use Synamedia virtualized Digital Content Manager (vDCM)  to boost the monetization of its content investments and accelerate the trial and launch of new channels and services in the future. The operator already uses Synamedia solutions for broadcast, security, IP delivery and STB software.

     Fastway Transmissions Group CEO  Prem Ojha commented, “Deploying a Converged Headend Solution is an important technology investment as we set out our ambitious plans for new services and subscriber growth. This resonates with our strategy to enhance our customer service experience on an ongoing basis and will act as a catalyst for the growth of our video and triple play subscribers. The Synamedia team not only solved our technical challenges, they were able to look several steps ahead to ensure we have the best building blocks in place for the future.”

    “The pace of change in the Indian pay-TV industry is relentless and competition is intense. With Converged Headend, Fastway will benefit from a single workflow for both cable and IP streams , making it possible to quickly adapt to local market needs with new services.  This more streamlined, efficient infrastructure will deliver operational efficiencies, cut costs  and give subscribers a high-quality viewing experience on any screen,” Synamedia APAC and Latin America executive vice president and general manager Sue Couto said.

    Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts a cloud-ready, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized DCM features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment. 

  • Prime Focus Technologies rebrands DAX to CLEAR

    Prime Focus Technologies rebrands DAX to CLEAR

    MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has undergone several changes since its acquisition by PFT in 2014, it now morphs into CLEAR with a host of bold new features that will transform the post-production processes.

    The updated CLEAR revolutionizes content creation with brand new collaboration tools, upgraded performance, embedded MAM functionality, strong workflow management and the ability to handle Mezzanine/raw content. You can now drive post-production supply chain efficiencies like never before – ingest, delivery, Master QC, localization and Mastering can be easily managed and administered on CLEAR.

    While we continue to be the premier solution for dailies, cuts, document management including scripts and schedules, CLEAR’s armory of MAM features and tools delivers enormous possibilities. Upload, manage and create a cloud archive of your RAW or mezzanine (ProRes, DNX) production content (i.e. finals, screeners and marketing content), transcode to any format and deliver to your VFX vendors or your creative agencies to create trailers and promos. Easily view, manage – both scripted and unscripted content – or search for your content. Add comments, create clips and sizzle reels, collaborate with your post teams as soon as you start uploading content.

    And that’s just the start. Transformational new features also include:

    Apple TV App – Our incredible new app, custom-built for screening content on TVs in a simple interface innovatively designed for instant and secure access

    Next-generation HTML5 Player – Stream content at higher bitrates without interruption all the way up to 10mbps/4K/HDR

    Support for mezzanine content, in DNxHD or ProRes formats – Automate proxy creation and view cuts at much higher quality, and manage a multitude of formats

    Multi-cloud architecture – Enjoy the flexibility and proven security of best-of-breed public cloud infrastructure (AWS, Azure etc.) or tap into on-premise content     stores

    One-click share – Share content securely with both CLEAR and non-CLEAR users, with expiration dates

    Enhanced Security – Gold standard security features further bolstered with Just-in-Time Watermarking, a lightning fast, ironclad new Just-in-Time visible video      watermark

    Powerful Administration module – Easily manage your production’s users, access permissions and folders Create your own user experience – Select a light or dark background, player settings and navigation views to suit your preferences

    “As part of CLEAR, we have expanded DAX from a dailies solution into a holistic content creation and post-production supply chain platform,” said Prime Focus Technologies founder and global CEO Ramki Sankaranarayanan. “CLEAR brings to the table a host of creative collaboration & post-production tools in the cloud with powerful MAM and supply chain management capabilities. We look forward to delivering an exceptional user experience and tangible business benefits to content creators.”

    Used by 50% of US studios, the product now sports new powerful functionalities, and is all set to power the US studios to unleash their full potential. PFT’s customer support continues to be the industry’s gold standard, scaling to meet the needs of customers around the world.

  • Actus Digital appoints Jay Gedanken as vice president of business development

    Actus Digital appoints Jay Gedanken as vice president of business development

    MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management, Gedanken will play a critical role in increasing Actus Digital's footprint in the United States market, developing new sales channels, and driving revenue growth.

    "Business development opportunities are booming in the US, with Actus Digital poised to fill the void left by former U.S. industry leader Volicon and its end-of-life products while also meeting the growing customer demand for compliance solutions featuring content repurposing and AI," said Actus Digital  CEO Sima Levy. "We continue to increase the scale of our U.S. office as a result of growing sales and activities, and hiring Jay will keep us on track. Leveraging his experience in broadcast sales, Actus Digital will continue to build on its 15-plus years of providing superior compliance and media monitoring solutions that solve many of the critical problems facing broadcasters today in one platform."

    Prior to joining Actus Digital, Gedanken held a variety of leadership roles in the industry, including former vice president at Scopus Video Networks and founder of the company's North American operation. His vast array of experience includes sales and management positions at Visionetics, Optibase, Adtec, and Sencore. Over the years, Gedanken has developed a deep understanding of broadcast workflows and expertise in providing simple and complex solutions for all levels of broadcasters, from single local affiliates to national networks.

    "I am excited to join Actus Digital's growing enterprise of respected industry professionals and add to their vast knowledge and experience in broadcast solutions," said Gedanken. "From day one, I have been impressed with the ease of use and the feature-rich media solutions that Actus Digital provides. Their intelligent media platforms go beyond simple compliance and monitoring, offering innovation in a variety of technologies, including content repurposing and AI."

  • Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

    Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

    MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously ran across 5 key markets of India, Indonesia, Russia, Thailand and Vietnam. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages – English,Hindi,Tamil,Telugu,Marathi,Gujarati,Kannada,Malayalam,Bengali,Punjabi,Bahasa,Thai,Vietnamese and Russian.

    Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, “Invite Friends, Win free prize”, and Lucky Stars. UC distributed cashback and gifts of value in excess of Rs. 200 million, a jump of over 15x from the gifts and coupons distributed last year. Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC also launched a “Mol, Tol” Challenge which became increasingly popular with the users during the course of the festival. The videos around the challenge generated over 10 million impressions.

    With its commitment to create a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million-page views for content related to the Shopping Festival. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC’s highly popular Shopping Channel, helping users understand various products and deals to make informed purchase choices.

    “We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone”, said Mr Huaiyuan Yang, Vice President, UC Web Global Business.

    UC Browser is the world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.