ITV

Category: Applications

  • Collective Consulting launches invcent.com

    Collective Consulting launches invcent.com

    Mumbai: Collective Consulting is proud to launch invcent.com (pronounced ‘INCENT’ – the ‘V’ is silent), a global marketplace SSSP (self-serve supply platform), which shall fulfill the TV inventory buying needs of agencies and clients.

    Speaking on the platform launch, founder- Alok Rakshit, “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets.”

    Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”  

    ‘INVCENT.COM’ simplifies access to the daily inventory and impact properties of publishers and channels.

    Invcent.com seamlessly integrates with both internal and external APIs of publishers in their respective mediums. It is a secure and transparent platform that shall appeal and aid buyers and sellers alike, maintaining utmost privacy. The platform would extend itself to digitalise other linear mediums such as radio, print, out-of-home and digitally streaming mediums.

    The core founding team consists of industry expert Joydeep Ghosh who has pioneered the digitization process for TV commercials delivery in India and is ably supported by Sagar Gholap who has worked extensively with leading media houses.

    Alok

     

  • GameCloud Technologies announces support for Apple Vision Pro

    GameCloud Technologies announces support for Apple Vision Pro

    Mumbai: In a significant development for the XR industry, GameCloud Technologies Pvt Ltd has announced its support for the Apple Vision Pro, Apple’s latest foray into spatial computing. This move marks a pivotal moment in the XR landscape, positioning GameCloud Technologies at the forefront of testing and development for cutting-edge mixed reality applications.

    The Apple Vision Pro is a groundbreaking device in the realm of mixed reality, blending AR, VR, and mixed reality (MR) to create an unparalleled user experience. With its advanced capabilities, the Vision Pro is set to revolutionize how users interact with digital content, offering immersive and interactive experiences unlike anything seen before.

    The leading XR testing and development company will offer its services for the new mixed-reality headset from Apple

    GameCloud Technologies, known for its expertise in XR testing and development through the independent division, QualityReality.com, is adding this new device in its existing VR hardware inventory to also provide its customers with access to the Vision Pro headset and its visionOS platform. This strategic move will enable the company to offer a comprehensive suite of services for developers of XR applications and games, ensuring that they can optimize their games and apps for the unique capabilities of Vision Pro.

    The company’s decision to support the Vision Pro stems from its commitment to staying at the cutting edge of XR technology. By integrating the latest hardware and software advancements into its services, GameCloud Technologies ensures that its customers are always ahead of the curve in delivering engaging and immersive XR experiences.

    “We are excited to support the Apple Vision Pro, which we believe is a game-changer for the XR industry. Our customers can rely on us to provide them with the best XR testing and development services, as well as the latest technologies and hardware. We are committed to helping our customers create immersive and engaging XR experiences that leverage the full potential of the Vision Pro and visionOS,” said GameCloud Technologies CEO Laxmikant Thipse.

    This announcement is more than just a new service offering, it’s a testament to GameCloud Technologies’ dedication to innovation and excellence in the XR domain. By aligning with Apple’s Vision Pro, the company not only expands its capabilities but also reinforces its position as a leader in the rapidly evolving world of XR.

    For developers and creators in the XR space, this collaboration presents an exciting opportunity. With GameCloud Technologies’ support, they can now explore the vast possibilities of Vision Pro, pushing the boundaries of what’s possible in AR, VR, and MR. From gaming to education, entertainment to training, the applications of this technology are virtually limitless.

    GameCloud, through QualityReality.com, is undertaking the heavy lifting by investing in the latest technologies of this kind. This approach ensures that their customers avoid the capital investment in rapidly depreciating assets and hardware that becomes outdated within a year in today’s fast-paced technological environment. Consequently, GameCloud, via QualityReality.com, guarantees that customers incur no capital expenditure (CAPEX) and only a negligible operational expenditure (OPEX) by outsourcing to QualityReality.com.

    GameCloud Technologies’ support for the Apple Vision Pro is a significant milestone in the XR industry. It paves the way for the creation of more innovative, immersive, and engaging XR experiences, harnessing the power of the latest technologies to transform how we interact with the digital world. As the XR landscape continues to evolve, GameCloud Technologies remains at the forefront, leading the charge in testing and development for the next generation of mixed reality experiences.

    The Apple Vision Pro headset, a highly anticipated mixed-reality device, is currently priced at $3,499 in the United States, where it first launched. This price is for the model with 256GB of storage, making it a premium offering in the AR headset market. In comparison, Meta’s high-performance Quest Pro VR headset is priced significantly lower, at around $999, while its Quest 3 model is even more affordable, retailing at $499. The Quest 2, another model from Meta, is available for as low as $299. This stark price difference highlights the Apple Vision Pro as a considerably more expensive option in the realm of immersive headsets. Especially for the small teams developing apps and games on VR platforms, this cost is significantly on the higher side. 

  • Unstop introduces Unstop Talent Park

    Unstop introduces Unstop Talent Park

    Mumbai: Unstop, the talent discovery, engagement, and hiring platform for students and graduates, has introduced Unstop Talent Park, a unique contest that will offer a golden opportunity for students to grow and upskill themselves.

    A chance to apply one’s knowledge to real challenges and learn more, Unstop Talent Park will provide students a chance to land internships that could lay the foundation for a successful career. Unstop Talent Park has two tracks – tech and non-tech.

    The Tech track will involve an MCQ, a coding assignment, an executive summary round, and a detailed deck submission round, before the grand finale. If you are a tech, coding, or problem-solving enthusiast, then the Tech track is the one to choose. The Non-tech track will include an aptitude assignment followed by an executive summary round, and a detailed deck submission before the finale. While all B.Tech, M.Tech, M.E., and Dual Degree students are eligible for the Tech track, the Non-tech track is open to students enrolled in any field of study in any university in the country.

    Those who crack the contest will be rewarded with a cash prize of Rs 1 lakh, alongside an internship opportunity with a stipend of up to Rs 1 lakh per month. The internship could later be converted to a full-time job offer, based on the candidate’s performance. For the first runner-up, the reward will be a cash prize of Rs 50,000, while the second runner-up will receive Rs 30,000. All participants will be awarded at the end of the contest. The deadline to register for Unstop Talent Park is 29 February 2024.  

    Unstop founder and CEO Ankit Aggarwal said, “We are delighted to introduce Unstop Talent Park, a contest that promises to unlock the potential and open doors to countless opportunities for students. With an emphasis on both technological and non-technological disciplines, this contest is meticulously crafted to facilitate participants in enhancing their skills and equipping themselves for a prosperous career. We extend a warm invitation to all students to partake in this exceptional opportunity.”

  • DashLoc introduces DashLoc 2.0

    DashLoc introduces DashLoc 2.0

    Mumbai: DashLoc, a trailblazing company in India specialising in hyperlocal discovery and growth, has announced the launch of DashLoc 2.0, a revolutionary upgrade to its dashboard platform. Building upon the success of DashLoc 1.0, this new iteration incorporates cutting-edge technology and advanced features to redefine the user experience, empowering brands with actionable insights and customizable solutions.

    DashLoc 2.0 represents a remarkable milestone in the company’s journey, leveraging insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With state-of-the-art AI algorithms and advanced ML models, this new version empowers brands to take centre stage, leveraging data to shape their future endeavours with unparalleled precision. In addition, integration with GenAI technology enhances the platform’s functionality and effectiveness, establishing a new benchmark in hyperlocal discovery and growth solutions.

    Key features of DashLoc 2.0 include:

    ●    AI-Driven Review Management: Streamlining response generation, summarization, and automation to enhance customer engagement and satisfaction across diverse platforms.

    ●    Advanced Chatbot Feature: Offering customized flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26 per cent.

    ●    Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.

    ●    Progressive Website Theme Control: Enabling unparalleled customization of website themes to align with brand identity.

    DashLoc, co-founder and CTO Gaurav Kumar commented on the launch, saying, “We’re incredibly excited to unveil DashLoc 2.0, a culmination of our relentless pursuit of innovation and user-centric design. The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”

    Notably, DashLoc 2.0’s multilingual features provide a strategic edge, enabling brands to engage effectively with regional consumers. With over 50 per cent of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilizing it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement. Looking ahead, DashLoc aims to develop a comprehensive 360-degree platform that facilitates brand execution from search to conversion, empowering brands to achieve their business objectives efficiently.

  • Beyond Key’s CEO, Piyush Goel honored in 2024 Chicago Titan 100 for exceptional leadership

    Beyond Key’s CEO, Piyush Goel honored in 2024 Chicago Titan 100 for exceptional leadership

    Mumbai: Beyond Key, a leading global technology solutions provider announced the recognition of its founder and CEO, Piyush Goel, as a dignified member of the “2024 Chicago Titan 100” by the Titan CEO. This prestigious accolade honors the top 100 CEOs and C-level executives in Chicago, representing companies with a collective employment of over 325,000 individuals and an annual revenue surpassing $42 billion.

    The Titan 100 program, is an internationally recognized initiative, that celebrates exemplary leaders from the industry. These Titans of Industry are chosen for their exceptional leadership, vision, passion, and influence within their respective fields. Launched by the think tank president and Titan CEO Jaime Zawmon, the program aims to acknowledge visionary leaders who inspire the business community.

    Piyush Goel’s induction into the 2024 Chicago Titan 100 celebrated his exceptional leadership and highlighted his significant contributions to Beyond Key’s unparalleled growth and success. With a global impact on the IT industry, his leadership propelled the company and its workforce toward sustained success which showcased his ability to inspire and drive efficient development in a rapidly evolving landscape. Goel’s recognition underscores his instrumental role in shaping the trajectory of Beyond Key and solidifying its position as a leader in the technology sector.

    Under Piyush Goel’s leadership, Beyond Key has achieved remarkable growth and garnered numerous accolades, showcasing the company’s unwavering commitment to excellence, professional development with strategic expansions, and the integration of cutting-edge services like Modern BI, Snowflake, and Microsoft 365. Embracing a remote work culture, Beyond Key expanded its team to 325 domain experts. Over the past three years, Beyond Key has garnered multiple accolades, including the title of Software Company of the Year by Stevie International Business and IT Service Provider of the Year by Titan in Business Awards. Moreover, the attainment of ISO certification (ISO 27001:2013) underscored the company’s dedication to compliance and governance.

    Profiles of the 2024 honorees were exclusively showcased online and featured in a limited-edition Titan 100 book, highlighting their achievements and impact on the business landscape.

    In response to his induction, Beyond Key CEO and founder Piyush Goel expressed, “I am deeply honored to be inducted into the 2024 Chicago Titan 100. This accomplishment reflects the commitment and diligence of the entire Beyond Key team. We aim to sustain our position at the forefront of the IT industry as well as positively impact the entire business community. This recognition further motivates me and the entire team to continue the pursuit of professional excellence and success. We are excited to be a part of such recognition, Beyond Key extends its heartfelt gratitude to all its clients worldwide. “

    The highly anticipated annual Titan 100 awards ceremony took place at the Aon Grand Ballroom in Chicago’s Navy Pier, where distinguished executives from across the region gathered to celebrate their contributions to the dynamic business landscape.

  • QuackQuack surpasses 30 million users

    QuackQuack surpasses 30 million users

    Dating apps are the new normal. Online dating has been gaining traction in the past decade, and keeping up with the trend, India’s most downloaded dating app, QuackQuack, proudly announces the attainment of a significant milestone: 30 Million users. The momentous achievement underscores QuackQuack’s unparalleled dedication to fostering genuine connections, constantly updated and cutting-edge features, and a user-centric approach. On the occasion, the app’s Founder and CEO, Ravi Mittal, commented, “As we celebrate this 30 million milestone, we are truly humbled by the overwhelming support and trust placed in us by our users. We are excited to see the impact QuackQuack has made in fostering genuine connections and reshaping the terrain of online dating.  We witnessed an average of 24,000 app downloads daily, a 24% rise in female users, and a surge in users from Tier 2 and 3 Indian cities. It only makes us more committed to constantly enhancing the user experience and ensuring that our app remains the preferred choice for millions seeking love and friendship.”

    Over the past month, the indigenous dating app has experienced an exhilarating surge in activity, with an impressive 77 profile views transpiring each second. This swell in engagement is reflected in the platform’s staggering download rate, demonstrating its widespread appeal and unwavering popularity among young daters across the nation. Having captured and made a secure footing on the romance and friendship market in Tier 1 and 2 Indian cities, QuackQuack is now locked in on succeeding in Tier 3 cities, aiming to make online dating readily available in remote corners of the country.

    The desi dating app also witnessed a flurry of interactions, with an average of 1064 chats exchanged per minute. It highlights the platform’s efficacy in facilitating meaningful conversations and its role as a catalyst for forging genuine connections. QuackQuack has logged more than 120 screenviews per second, with more than 25 million app downloads. Among many remarkable displays of enthusiasm, a user set a new record by sending 21,000 likes in a single day, underscoring the platform’s appeal among its user base.

    With almost 432,000 matches in a month, QuackQuack has set a new benchmark. The app has also emerged as a favorite for India’s Gen Z demographic, with the average age of new joiners between 24 and 25. There has also been a constant effort to keep the platform clean and safe with diligent monitoring, a robust verification process, and cutting-edge technology; famed for its security measures, QuackQuack has seen a rise in female users, and the Hyderabad-based app also revealed that they are currently witnessing a higher login rate among females than males, emphasizing the app’s safety endeavors. Ravi further added, “Besides upgrading our safety features, we have bigger plans for this year. We intend to expand our app’s services to every crevice of the country and make the dating experience easier for all. For the same, we are focusing on more vernacular ads for better understanding and wider reach. We have also added a more exhaustive filter for users to find the most compatible match. Going beyond conventional location-based matching, we are introducing advanced filters that will enable users to find matches based on shared interests, hobbies, preferred educational qualifications, professions, and even educational institutions. We believe meticulous and informed decisions when finding a partner result in a successful relationship. This year, we have also hit a few milestones on social media platforms. We are dedicated, now more than ever, to propel QuackQuack further ahead in the dating arena without skipping a beat.” 

  • Mobikasa’s business vertical makes digital assets accessible to users with disabilities

    Mobikasa’s business vertical makes digital assets accessible to users with disabilities

    Mumbai: Mobikasa, a top-rated web and app development company, demonstrates its dedication to promoting digital inclusivity via its digital accessibility vertical. This initiative focuses on making digital assets, such as websites, mobile apps, and PDFs accessible to people with disabilities. Clients can benefit from a range of tools and methods provided by Mobikasa for accessibility audits and remediation, including checks for keyboard, contrast, zoom, and other essential parameters.

    Mobikasa adapts emerging trends in digital accessibility that promise a future wherein the internet is genuinely inclusive. AI-powered solutions, coupled with the rise of immersive technologies such as AR/VR, are at the forefront of these trends. Automatic image descriptions using computer vision, haptic feedback, sensory interfaces, spatial audio design, and voice user interfaces (VUIs) are all set to transform the digital landscape, making it intuitive and accessible for users with varying abilities.

    Mobikasa provides accessibility training and consultation services to help organisations become digitally inclusive. Experts certified by the International Association of Accessibility Specialists (IAAP) develop brand-specific code playbooks and offer guidance and technical training. The company actively engages with industry experts through participation in global conferences, seminars, forums, etc.

    Mobikasa managing partner Prateek Sachdev emphasised the company’s commitment to digital inclusivity. He stated, “Our dedicated business vertical aims to empower corporations to make their digital assets accessible to users with disabilities. Our comprehensive accessibility testing and remediation solutions, underscore our determination to create a truly inclusive digital world.”

    Mobikasa’s accessibility experts stand out for their technical knowledge, accessibility guidelines adherence, and user-centered approach. They function as accessibility advocates, not just auditors, providing clients with comprehensive digital accessibility solutions.

    Mobikasa remains at the forefront of digital accessibility, ensuring that its digital experiences are inclusive for all users.

  • happn’s Sunday Sharing Sessions bridges the gap between dating and mental health

    happn’s Sunday Sharing Sessions bridges the gap between dating and mental health

    Mumbai: The leading real-life dating app, happn, joined forces with The Alternative Story, a mental health service provider, to introduce an awe-inspiring initiative- Sunday Sharing Sessions. Through this collaboration, happn provided users with free counselling sessions, offering a safe space to discuss various topics, including digital dating nuances, identifying red flags, practising self-love, and coping with emotional burnout.

    During the month-long association, which consisted of four Sundays, the initiative received an overwhelming response, with over 34,000 users visiting the Sunday Sharing Sessions website and over 735 successful counselling sessions. While the conversations were completely confidential, the therapists revealed that the major concerns were around societal expectations, guilt, loneliness and other such dilemmas.

    The initiative also sheds light on specific situations which are especially challenging for people to deal with. These range from experiencing loneliness while living away from home, struggles of building new connections, intimacy issues including guilt about masturbation, attraction to perceived inappropriate individuals, and dealing with break-ups.

    While women candidly shared their expectations for finding the right partner and family pressure regarding marriage, most men confessed to having trouble being vulnerable outside romantic relationships, highlighting the need for deeper connections and emotional support networks.

    Through Sunday Sharing Sessions, happn and The Alternative Story provided a safe and supportive space for singles to explore their thoughts, feelings, and experiences related to dating and relationships.

    As happn continues its commitment to fostering meaningful connections and supporting the mental health and well-being of its users, this partnership stands as a testament to the power of community, empathy, and collaboration in creating positive change.

  • ACT Fibernet relaunches its ACT Super app

    ACT Fibernet relaunches its ACT Super app

    Mumbai: ACT Fibernet, a leading player in the broadband and digital services industry, is happy to announce the relaunch of its mobile app with groundbreaking features that redefine the customer experience in the industry. Committed to valuing its customers’ time and delivering seamless solutions to internet-related queries, ACT Fibernet has introduced the ACT Super App, designed to provide quick, easy,  and accessible solutions at the fingertips of its users.

    Keeping up with the changing technologies and expansion in the user base, the broadband brand has completely revamped the mobile app. The new mobile app has been designed and launched after undertaking extensive research and feedback from users to understand the scope of improvement. The ACT  Super App has a different look and feel, making it easier for users to pay bills and raise tickets, track accounts,  set reminders, chat with customer care, upgrade plans, etc.

    With industry-first features, the ACT Super App sets a new standard for convenience, efficiency, and innovation in customer service. A few key features of the app include instant query resolution, where users can now enjoy real-time solutions to their internet-related queries through self-help content like videos and  FAQ section on the app, ensuring a swift and hassle-free experience. They can also now easily monitor their data, speed and the number of devices connected to the Wi-Fi through the analyzer. They can set bill  reminders, subscribe and unsubscribe to value-added services etc. Other unique features that make the app easy to use include dark/light mode and font adjustments.  

    ACT Fibernet chief marketing and customer experience officer Ravi Karthik expressed his enthusiasm for the relaunch, and said, “At ACT Fibernet, we aim to deliver superior customer experience across all our interaction points. Our revamped app, is along the same lines, providing simplified UI, and significantly enhanced features on account management and self-care that aim to make customer’s life simpler and more convenient. With this, I am sure that our customers will feel the ACT advantage and adopt  the new app quickly.”  

    As part of the relaunch, the broadband company is also launching a nationwide campaign to raise awareness about the new Super App. Its marketing efforts include reaching out to the audiences through different channels like email, SMS, and WhatsApp. ACT Fibernet will also release videos and creatives on its social media about the latest updates in the app. To maximize its visibility on the app store and improve conversion rate to generate the maximum volume of organic downloads, the relaunch campaign will also comprise fresh content related to updates on the app store.

  • Cosmofeed launches 1:1 bookings feature

    Cosmofeed launches 1:1 bookings feature

    Mumbai: With an aim to provide a transparent platform for interaction between content creators and fans, all-in-one creator platform Cosmofeed, has launched its novel 1:1 bookings feature. Through this online scheduling tool, creators and fans will be able to interact seamlessly and it will also ensure sustainable monetisation for creators.

    Cosmofeed, which has over 25,000 creators on board, offers unique tools that help them build deeper engagement with their audiences. Its solutions are tailored to help creators launch, grow and monetise their content effectively.

    The novel 1:1 booking feature helps content creators create a dedicated booking page to optimise the scheduling and execution of personalised sessions. The booking page can be aligned to each content creator’s personal brand. It empowers creators to configure and showcase a diverse array of sessions, including consultations, coaching calls, and exclusive workshops for their fans. The user-friendly interface allows creators to set up their availability and enables fans to select suitable times and dates in order to schedule calls with creators of their choice.

    The USP of 1:1 bookings feature is that it is customisable and creators have control over scheduling of sessions, their availability and how many sessions they can handle each day or week. This structured scheduling helps them manage their time and also ensures that fans get special and well-organised access. If used effectively, beta results show that the 1:1 Bookings feature can show a 300 per cent increase in return on investments for creators.

    “The 1:1 Bookings feature is a strategic move towards enhancing the way creators connect with their audience. Our data shows a 30 per cent increase in engagement and a 20 per cent rise in revenue among beta users. We are looking at bookings as the future of creator-fan relationships, and it’s about both interaction and sustainable monetization,” Cosmofeed co-founder Vivek Yadav said.

    The company processed earnings worth over Rs 100 crore for more than 5,000 creators in FY23 and closed calendar year 2023 with a mega Rs 200 crore turnover. The aim of the platform is to help more creators effectively monetise their content and therefore solutions offered by Cosmofeed are to ensure that each creator stands out in this crowded space.