ITV

Category: Applications

  • Milestone Systems delivers four years of record-high net revenue

    Milestone Systems delivers four years of record-high net revenue

    Mumbai: Milestone Systems, a leading provider of video technology, delivered a record-high net revenue of 1.69 billion DKK (€226 million) in 2023, according to the Danish company’s newly released Annual Report.

    The Copenhagen-headquartered company celebrated 25 years in business in February 2023. During the anniversary year, Milestone made significant strides in delivering its growth strategy, particularly in key industries such as healthcare and hospitality.

    Milestone Systems CEO Thomas Jensen said: “As we reflect on Milestone’s remarkable journey of 25 years, we not only celebrate our past achievements but also look forward to what lies ahead. The advancement of artificial intelligence and video analytics opens up endless possibilities for data-driven video technology. We already see how our strategic focus on key sectors such as healthcare and hospitality can make meaningful contributions to people, businesses, and societies around the world. We are proud of Milestone’s achievements to-date, but we are even more excited about the future.”

    Milestone has long advocated that technology should be developed, sold, and used responsibly. In 2023, the company established a formal program on Responsible Technology. These principles will guide the development of Milestone’s products and services and interactions throughout the value chain.

    Jensen said: “I truly believe that technology should serve humanity not the other way around. Responsible Technology is not just a buzzword at Milestone – it is a crucial aspect of our commitment to serving our customers and societies at large. We are dedicated to ensuring that our software is not only innovative but also ethical.”

    Growth plans

    Reflecting on Milestone’s growth ambitions, Milestone Systems CFO  Lars Larsen said: “Looking ahead, we anticipate an eventful and promising 2024. We will continue our growth journey, in terms of revenue, investments, and profitability. We expect the coming financial year will bring many opportunities, particularly within the cloud and video analytics spaces.”

    Highlights from the year included the launch of XProtect Hospital Assist, a video solution that allows medical staff to remotely observe multiple patients at once and respond to incidents quickly. The company also introduced an updated approach for the casinos industry, one of the most strictly regulated industries in the world, to ensure gaming compliance and to help businesses deliver exceptional guest experiences.

    By year-end, Milestone added Camera to Cloud capabilities to the cloud-based offering Milestone Kite, a simple, secure, and scalable Video Surveillance as a Service (VSaaS). The addition of Camera to Cloud means computing, recording and video storage can take place on cameras.

    Highlights in FY 2023

    •    Net revenue: 1.69 billion DKK (€226 million)
    •    Pre-tax profit: 109.9 million DKK (€15 million)
    •    Employees: 1,294
    •    Locations: 25
    •    101 million DKK (€14 million) investment in development projects

    Read the 2023 Annual Report here.

  • Indeed launches AI-powered product, ‘Smart Sourcing’ designed to make hiring faster

    Indeed launches AI-powered product, ‘Smart Sourcing’ designed to make hiring faster

    Mumbai: Indeed, a global job matching and hiring platform and a subsidiary of Recruit Holdings, today announced the launch of a new AI-powered product to make the hiring process faster and simpler.

    For employers, Indeed has unveiled Smart Sourcing, an AI-powered tool that enables them to source an active talent pool of nearly 300 million workers globally, based on profiles and resumes shared on Indeed. Indeed’s AI-powered matching engine instantly recommends the best candidates for a job based on an individual’s skills, experiences and qualifications. Employers can then quickly review matched candidates, directly connect with them, and ultimately hire faster.

    Sourcing Remains A Challenge For Employers

    A recent survey by Indeed revealed that one of the biggest challenges faced by employers is finding the right talent with the required skills. In India, 76 per cent of employers struggle to source qualified candidates with the necessary skills. Indeed’s Smart Sourcing, powered by AI, empowers employers to find the most suitable candidate matches that align with job specifications and offers AI-generated summaries for suitable candidates.  

    The product’s customizable, AI-generated outreach feature streamlines the process of contacting potential hires with personalized messages based on their resumes and job descriptions, ultimately saving time and enhancing efficiency during the hiring process. The survey also found that 83 per cent of Indian employers feel that a hiring platform designed to enhance efficiency and save time during the hiring process is the need of the hour.

    Indeed senior product director Abhishek Dhasmana said, “At Indeed, we believe that people are at the core of any successful organization. That’s why we’re committed to simplifying the hiring process, not just for efficiency, but also to create a positive experience for both employers and job seekers.

    Abhishek added, “We are pleased to introduce an innovative AI-powered ‘’Smart Sourcing’ that demonstrates our commitment to revolutionizing job matching and hiring in India.

    Making hiring more efficient for employers and job seekers

    Smart Sourcing offers a plethora of benefits to employers, revolutionizing the hiring process through AI-driven technology. By effectively matching the most suitable candidates to specific job requirements, Smart Sourcing saves employers an average of 8.1. hours per week in recruiting and hiring. By instantly matching and recommending quality candidates tailored to specific job requirements, 95 per cent of employers agree that ‘Smart Sourcing’ significantly reduces time-to-hire.

    Job searching can be a challenging journey for most job seekers. Indeed’s recent survey reveals that 77 per cent of job seekers emphasize the importance of employers understanding their preferences before reaching out to them. However, more than half of job seekers in India have been contacted for jobs that don’t align with their preferences. To address these issues, Indeed’s Smart Sourcing aims to streamline communication and improve the matching process, leading to more relevant opportunities for job seekers.

    Indeed also recently launched Specialist Media Networks in India, designed to support employers in filling competitive and hard-to-fill job roles. 
     

  • Britannia NutriChoice launches NutriPlus App

    Britannia NutriChoice launches NutriPlus App

    Mumbai: Britannia NutriChoice, one of India’s leading biscuit brands has announced its foray into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.

    A recent report by the Indian Council of Medical Research (ICMR) highlights a significant trend in the prevalence of metabolic non-communicable diseases (NCDs) across the country. According to the findings, in 2021 alone, an alarming 101 million individuals were diagnosed with diabetes, while 136 million were identified as having prediabetes. Additionally, a staggering 315 million were found to be grappling with hypertension and other related conditions. This escalating burden not only imposes immense challenges on affected individuals but also places a substantial strain on the nation’s healthcare infrastructure, particularly in densely populated countries like India.

    Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.

    Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being.

    The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.

    This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, NutriPlus stands out by not relying on wearables; all that is required is a smartphone to track and manage one’s physical activity and nutrition. The NutriPlus app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic.

    King’s College London, UK director of ageing research Prof Richard Siow commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs. This will be achieved through providing democratized access to the science-backed NutriPlus platform to routinely track personal wellness scores. At the population level, this may contribute to slowing the increase in the incidence of non-communicable diseases in India and mitigate the associated societal and economic burden of health care.”

    Commenting on the launch Britannia Industries CMO Amit Doshi said “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”

    Aktivo Labs CEO & co-founder Gourab Mukherjee commented, “It is our endeavour at Aktivolabs to empower forward-thinking organizations like Britannia to deploy innovative technologies to improve the health of the community they serve. We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”

    Furthermore, the NutriPlus app doesn’t just enable consumers to monitor their progress; it celebrates achievements and encourages participation. As users progress through different levels of NutriScore – Starter, Achiever, Star, and Pro – they unlock exciting rewards and incentives. From exclusive vouchers redeemable at popular fitness outlets to stand a chance of winning an international holiday upon reaching 20,000 points, the app ensures that every milestone in their wellness journey is met with well-deserved recognition and motivation.

    Download link: App Store, Play Store

  • Blockchain solutions: Pioneering environmental sustainability and social impact

    Blockchain solutions: Pioneering environmental sustainability and social impact

    Mumbai: Technological innovation has become an essential tool in the fight against climate change and protecting biodiversity. Among the various technological solutions available, blockchain technology has emerged as a promising solution that can revolutionize environmental sustainability efforts and make significant social impacts. Blockchain technology presents opportunities to address some of the most pressing environmental and social challenges. Additionally, the capabilities available in blockchain enable more transparent reporting around compliance with ESG requirements, better auditability for regulators and help businesses declare robust alignment with UN SDG goals.

    Blockchain is a decentralised, digitally distributed ledger that enables secure recording and verification of transactions across a network of computers. Blockchain operates without a trusted intermediary, relying on cryptographic techniques to ensure data integrity and immutability. This decentralized technology enables participants to conduct transactions without a central authority and relies on cryptography to maintain security. The fact that any third-party intermediary is not required to understand the transactions anchored on a blockchain provides insight that goes a long way in addressing any concerns around claims made for compliance with regulations.

    Blockchain interconnects blocks, each containing records of transactions, creating a tamper-proof and transparent ledger. Transactions are verified and added to the blockchain through a consensus mechanism that establishes rules for validation and ensures the integrity of the ledger.

    Today, the question is no longer “Who is using blockchain?” but “What is blockchain being used for?”. Aside from the traditional domains of businesses, the blockchain-based trust infrastructure at scale is used for tracking metrics around ESG. An emerging domain of environmental metrics is being tracked and exchanged using blockchain implementations ranging from decarbonisation of the transport sector, climate adaptation, and funding for vulnerable communities to water usage for agriculture and industry, as well as mapping land use metrics for conservation. Blockchains enable the creation of authentic data streams, which can lead to improved decision-making around the consumption of non-renewable resources, energy usage, and tracking carbon credits and offsets.

    Emerging regulatory approaches around sustainability standards, fine-grained reporting requirements and media interest have driven the need to focus on themes of energy, supply chain and growth of cities as population density increases. Concepts of sustainable development such as the circular economy, innovations in agritech, and increasing usage of smart devices (IoTs) in the form of sensors make it necessary to have an underlying infrastructure which can support high volumes of data exchange while providing provenance and authenticity. Blockchain enables all that along with immutability, thus becoming a strong candidate when information technology architecture is designed.

    Ongoing work on standardizing measuring systems for implementations using blockchains, harmonizing the data models, and more deeply linking to regulatory requirements around reporting are the essential activities enabling blockchain-based systems to demonstrate socially responsible business practices. Blockchain technology holds immense promise for environmental sustainability and social impact, offering solutions to mitigate climate change, promote biodiversity conservation, and foster inclusive societies. By leveraging blockchain’s transformative potential, stakeholders can collaborate to build a greener, fairer, and more equitable future for all.

    The article has been authored by Dhiway co-founder & director of operations Sreevidya Satish.

  • Saregama revolutionizes music learning with Padhanisa

    Saregama revolutionizes music learning with Padhanisa

    Mumbai: Saregama launches – Padhanisa, an AI-based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe. Saregama, India’s oldest music label has expanded its horizon with Padhanisa, from delivering super-hit music for over a century to creating a platform that simplifies music learning.

    Padhanisa aims to be a personal singing teacher for those who enjoy singing but have never considered learning due to lack of access to the right resources or fear of judgement.

    The app’s most compelling feature is its individualized class structure, where every session is uniquely tailored to address the specific needs and goals of each learner. By leveraging advanced algorithms and machine learning capabilities, the app dynamically adjusts lesson plans to accommodate each learner’s progress and preferences, ensuring optimal results with every session.

    The personalised approach of the app ensures that every individual receives tailored recommendations based on their vocal range, suggestions on warmups and workouts focussed on the key improvement areas. A comprehensive assessment of the performance is shared after every level so that learners can keep improving.

    The application not only provides a customised platform for music learning but also offers live masterclasses by subject matter experts that help learners acquire in-depth knowledge about music concepts and also clear their doubts through Q&A sessions.

    Padhanisa goes a step beyond from just being a music-learning platform. It also gives opportunity to singers/ aspirants to earn perpetually by sharing singing videos through the app. And not just this, but a big one with the Music label too! A chance to sing for Saregama under its Talent Hunt program.

    Sharing his views on Padhanisa, Saregama India Ltd MD Vikram Mehra, “Padhanisa is an obvious extension from Saregama. The insight of the app comes from the fact that all Indians’ love to sing, be it any occasion or just to feel happy. We truly believe that there are no bad singers, but just untrained ones. So, here we are with an AI based app that trains you to sing in Sur. All you got to do is download the Padhanisa App and start your personalised music learning journey.”

    From beginners taking their first steps in the world of Indian vocal singing to performers looking to refine their skills, the app caters to singers of all levels and backgrounds. With its user-friendly interface, comprehensive lesson plans and interactive sessions, it’s never been easier to learn singing sitting literally from anywhere.

    The app offers monthly, quarterly, semi-annual and annual plans along with seven days free trial period to sample the app. Download the Padhanisa app now from Play Store or Apple store. Go try now!

    https://www.saregama.com/padhanisa

  • VdoCipher Piracy Tracker Engine blocks 60,000 plus video piracy attempts in six months

    VdoCipher Piracy Tracker Engine blocks 60,000 plus video piracy attempts in six months

    Mumbai: VdoCipher, a leading provider of video player and piracy protection solutions for content creators, e-learning, and media platforms, has announced significant success in combating video piracy with its latest innovation, the Piracy Tracker Engine. In the span of just six months, this cutting-edge technology has blocked over 60,000 piracy attempts across 700 plus content platforms, reinforcing VdoCipher’s commitment to safeguarding digital content and revenues.

    For over eight years, VdoCipher has been at the forefront of DRM encryption and dynamic watermark technologies, providing robust security solutions to its clientele. Six months ago, the company introduced the proprietary Piracy Tracker and Hacker Identification Engine, aimed at enhancing security measures and identifying perpetrators attempting piracy. This innovative solution targets various forms of piracy, including attempts to breach DRM, sharing of login credentials, and the creation of clone video applications.

    VdoCipher, with a global footprint across 120 countries, serves over 10,000 content creators and educators across 3,000 platforms. The company estimates annual revenues exceeding Rs 2000 crores and preventing revenue losses of over Rs 300 crores.

    VdoCipher chief technology officer Vibhav Sinha commented, “Every year we try to add an additional layer of technology to our security stack. We provide a very strong encryption based on DRM. Now adding to that, we identify a combination of 12 viewer behaviour patterns using our secure player. Our 8-year experience in tracking hacker behaviours, plus our unique understanding of the browser and app technologies has enabled us to build this piracy tracker. We provide an easy-to-use dashboard for our customers to get all piracy info. Some of India’s largest content and e-learning platforms have already made use of this tool to catch hackers, grow users and enhance their revenues.”

    The proliferation of internet video piracy tools, with over 110 million users across the top 10 platforms, presents a formidable challenge to content creators and platforms alike. Platforms such as Telegram have further exacerbated the issue by facilitating the widespread dissemination of pirated content. With hundreds of Telegram groups each with over 5000 plus users leaking course videos, the need for robust anti-piracy measures has never been more critical.

    In the past six months alone, VdoCipher’s Piracy Tracker Engine has yielded impressive results:

    – 63,210 sessions blocked for potential piracy attempts.

    – 12,330 unique devices/IPs blocked for potential piracy attempts.

    – 1,690 users detected for misusing their accounts by sharing login/password credentials.

    – 788 customer websites/apps where piracy attempts were detected and auto-blocked.

    – 384 user accounts proactively blocked by customers based on piracy data.

    –  Five users against which the customers have also initiated legal actions.

    VdoCipher CEO Siddhant Jain said, “The next decade is going to be very crucial for India and all developing countries to upskill the large population of youth who do not go to college or come out of college but are practically unemployable. A massive number of educators and content creators teaching practical and academic skills are much needed across the globe.  One problem in online education and content creator economy, that no one talks about is video piracy. Video piracy robs creators of revenue but also robs students of learning from good-quality teachers. Teachers fear putting their best content online, due to piracy; so ultimately it also harms the student community.  At VdoCipher, it is our mission to bring more educators and content creators online by ensuring that they do not lose revenues due to online piracy; at the same time viewers have the best viewing experience even if they are sitting in some tier 3 city of a developing country in Asia or Africa.”

  • ZEE’s MD & CEO prunes the company’s Technology & Innovation Centre by 50 per cent

    ZEE’s MD & CEO prunes the company’s Technology & Innovation Centre by 50 per cent

    Mumbai: ZEE Entertainment Enterprises Ltd (ZEE), has implemented strategic steps to streamline and overhaul its Technology & Innovation Centre (TIC). Actioned by its MD & CEO, Punit Goenka, the steps are in line with his approach to optimize the resources and arrive at a cost-effective structure to drive continued growth for the company.

    Basis the guidance received from the board during the recently conducted Monthly Management Mentorship (3M) program, the MD & CEO has pruned the TIC’s structure by approximately 50 per cent and streamlined its scope of work. Going forward, the TIC will maintain a sharper focus on enhancing the overall content creation, distribution and monetisation process for the company by utilizing technology-led tools to gain deeper insights into consumer preferences.

    Speaking on this decision, ZEE MD & CEO Punit Goenka said, “We are laser-focused towards creating exceptional content that is rich and engaging for our viewers. We have a huge responsibility on our hands to live up to the expectations of billions of viewers across the globe and we will continue to win their hearts. To achieve this, we need the blend of a creative approach, detailed consumer insights and futuristic technology solutions. The  core  and  streamlined team  at  TIC will now only  focus  on enabling and  empowering us in this process of content creation, distribution and monetization.” A frugal approach, optimal utilization of resources and sharper focus on quality content are the key tenets of the approach undertaken by the Company’s management, under the guidance of its Board, chaired by Mr. R. Gopalan. In line with this approach,  the  Company is consistently taking all the required steps that are best aligned to deliver maximum value to its shareholders.

    The company recently announced the strategic realignment of its revenue vertical, that is now being directly driven by the MD & CEO. The key changes actioned at the TIC are in line with this macro-level strategic approach, with an objective to arrive at a cost-effective structure that is competent and productive enough, to deliver the same level of output towards the Company’s growth.  

    Under the guidance of the board, the MD & CEO is taking concerted efforts to achieve a streamlined structure of the organisation and optimise resource utilization for improved efficiencies, to enable long-term growth.

  • ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024

    ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024

    Mumbai: ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI-powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.

    ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:

       Personalised content discovery: Helping content owners increase content engagement with deeper personalisation and recommendations reducing churn and driving higher audience value.

        Generative AI: Pioneering the next wave of innovation with ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement.

       Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.

    Think360, ThinkAnalytics’ customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.

    “As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users. We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB Show once again,” said ThinkAnalytics CEO Marc Aldrich. “Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”

    Marc Aldrich will be speaking at the Devoncroft Executive Summit co-located with NAB Show on Saturday, 13 April. He’ll be participating in the panel “The Technology Supplier C-Suite: Strategies for an Evolving Market” at 1:40 pm. Tickets for the Devoncroft Executive Summit are available for purchase through the NAB Show website through the “Conferences & Programs” section of the pass options.

    To book a meeting with ThinkAnalytics at NAB Show 2024, click here.

  • Adobe unveils the future of customer experience management in the age of Gen AI

    Adobe unveils the future of customer experience management in the age of Gen AI

    Mumbai: On 27 March, at Adobe Summit – the world’s largest digital experience conference – Adobe (Nasdaq: ADBE) unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalization at scale through generative AI and real-time insights. As the global leader in Digital Experience Platforms and a trusted partner, Adobe’s latest products expand the customer experience management (CXM) solutions that enterprises have relied on to bring data, content, and customer journeys together to delight customers and build loyalty over time. In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalisation at scale.

    Major innovations across Adobe Experience Cloud and Adobe Creative Cloud will deliver business value from generative AI by driving insights based on unified customer data, scaling the production of personalised content and boosting customer engagement through journey orchestration. This includes an upcoming Adobe Experience Platform AI Assistant that supercharges the productivity of experience practitioners, democratizing access to extended teams through a conversational interface and enabling them to unleash new ideas. Adobe GenStudio is a new generative AI-first offering that will allow marketing teams to quickly plan, create, manage, activate, and measure on-brand content. Adobe also unveiled Journey Optimizer capabilities to enable both B2C and B2B brands to enhance journey orchestration with timely, personalized experiences. A new capability in Adobe Firefly, Adobe’s family of creative generative AI models for safe commercial use, called Structure Reference brings users a new level of creative control.

    Adobe Experience Cloud is the industry’s leading platform for delivering, measuring and personalising customer experiences, now relied upon by 11,000 customers globally across industries, with support from 4,500 global ecosystem members and over 500 partner integrations in Adobe Experience Platform, which brings an organisation’s data and content together under a common language model.

    “World over, businesses are prioritizing their digital investments to improve marketing agility and customer engagement, while driving growth and profitability. Adobe products are playing an essential role in driving the digital economy, and today at SUMMIT, we’re excited to be joined by our customers and partners from India, as we showcase our next in line innovations that will pave the way for customer experiences of the future.” Adobe India VP & MD Prativa Mohapatra.

    “Generative AI enables a fundamental shift in the relationship between brands and their customers, creating a transformative moment for business leaders to drive profitable growth while delivering new digital experiences,” said Adobe president, digital experience business Anil Chakravarthy. “The ability to personalize every interaction has become the key growth driver in Customer Experience Management for enterprises around the world, and Adobe is leading the way in making this a reality with powerful generative AI deeply integrated into existing workflows.”  

    “Creating richer and more relevant experiences within a connected customer journey is fundamental to success in today’s marketing climate and Adobe Experience Cloud has been our partner of choice in Customer Experience Management,” said General Motors chief marketing officer Norm de Greve. “Adobe’s enterprise applications allow our teams to deliver real-time, highly personalized touchpoints at scale for customers engaging with our brands.”

    In the era of generative AI, Adobe is the technology partner of choice for brands to unify customer data, scale content production, and enhance customer engagement through journey orchestration.  

    New Data Innovations

    Adobe’s latest product releases help brands with data management in the age of generative AI, creating a foundation to activate insights and deliver true personalization at scale. This is anchored in Adobe Experience Platform, which enables brands to activate customer data across various enterprise systems through an integrated set of applications.

    1   Adobe Experience Platform AI Assistant provides a simple conversational interface that can answer technical questions and will automate tasks, simulate outcomes and generate audiences and journeys within applications such as Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

    2   Federated Audience Composition provides data management flexibility and efficiency by allowing teams to federate audiences and data directly from enterprise data warehouses and data platforms (Amazon Web Services Redshift, Azure Synapse, Databricks, Google BigQuery and Snowflake) to augment real-time and cross-channel use cases in Adobe Experience Platform. This enables teams to minimize data copy, govern the use of sensitive data and get the most out of their existing IT investments for powering customer experience workflows such as profile enrichment, audience segmentation and personalized communications.

    3   Adobe Real-Time Customer Data Platform (CDP) Collaboration is a new clean room application for brands and publishers to collaborate in a privacy-safe way to discover, reach and measure their high-value audiences in a world without third-party cookies. Real-Time CDP Collaboration is expanding and evolving the value of a CDP to include data collaboration as a critical and necessary component of customer data management in a cookieless world.

    New content innovations

    Adobe provides an integrated set of best-in-class products that enable brands to accelerate their content supply chain, the end-to-end business process that every company needs to deliver content required for marketing campaigns and personalised customer experiences. It is composed of five key building blocks: workflow and planning, creation and production, asset management, delivery and activation, and insights and reporting. With Adobe GenStudio, Adobe will be releasing a generative AI-first offering for marketers to quickly plan, create, manage, activate and measure on-brand content, with native integrations across Adobe Experience Cloud and Creative Cloud.

    1   Workflow and planning: Adobe Workfront Planning will provide every user a unified view into all activities across the marketing lifecycle, to ensure organizations plan strategically and accelerate delivery.

    2   Creation and production: Adobe Firefly Services and Custom Models unlock personalization at scale for enterprise content creation and production, eliminating manual tasks while ensuring generated outputs remain on-brand.

    3   Asset management: Adobe Experience Manager (AEM) Assets content hub allows teams to easily distribute brand-governed assets across their organization and external partners. Content hub forms a seamless connection point between GenStudio and AEM Assets, where any user can search for an asset and create personalized variations with Firefly in Adobe Express, the all-in-one content creation application.

    4   Delivery and activation: Adobe Experience Manager (AEM) Sites variant generation, powered by generative AI, enables brands to create personalized variations of marketing assets with copy that is audience-centric and on-brand. With Edge Delivery Services, brands can deliver the fastest possible page load times. Document-based authoring in AEM Sites also allows the broader team to author webpages in Microsoft Word or Google Docs.

    5   Insights & reporting: Adobe Content Analytics will create an essential feedback loop for brands to understand which assets (including AI-generated assets) and campaigns are performing best, down to the attribute level. These insights help build a more complete view of the overall customer experience, building on top of Adobe Customer Journey Analytics which measures web, streaming, in-product and more.

    New Customer Journey Innovations

    For both B2C and B2B brands, the ability to enhance customer engagement through journey orchestration hinges on a unified and real-time view of the customer. This ensures that as brands interact with consumers on channels such as the web, social media and mobile, any real-time changes in user behavior or preferences are captured, triggering new experiences. Adobe is uniquely positioned to help teams harmonize both brand-initiated and customer-initiated moments, with new offerings to orchestrate personalized journeys that drive impact.  

    1   Adobe Experience Platform and Adobe Journey Optimizer unified experimentation uses enhanced statistical models to help marketers, product managers and developers leverage experimentation and decisioning capabilities within journeys, driving reuse of offers across communication channels or optimizing the ideal path a customer should take to maximize conversion.

    2   Adobe Journey Optimizer (AJO) provides enhanced brand-initiated journey orchestration by helping brands connect their audience-centric campaigns with real-time customer signals, so that the right customers are engaged and mistimed marketing communications can be avoided.

    3   AJO B2B Edition is a new application built on Adobe Experience Platform, with a unique focus on account specific buying-group journey orchestration that will reimagine sales and marketing collaboration throughout the B2B revenue lifecycle.

    New firefly capabilities

    Today, Adobe is shipping a major update to the Adobe Firefly web application (web and mobile) that will bring users a new level of creative control. Structure Reference enables users to easily apply the structure of an existing image to newly generated images. Using an existing image as a structural reference template, users can now generate multiple image variations with the same layout, eliminating the trial and error process of having to write the perfect prompt to get an output that matches your imagination. By combining Structure Reference with Adobe’s Style Reference – an existing Firefly capability that takes a style reference image and applies it to your prompt – users can reference both the structure and style of an image to quickly bring ideas to life, delivering a new level of creative control and state-of-the-art visual quality.  

    Partner and customer momentum

    Adobe continues to expand its robust partner ecosystem and extend the value of Adobe Experience Cloud. Adobe announced today an expanded partnership with Microsoft to deliver generative AI capabilities for marketers that bring powerful Adobe Experience Cloud customer experience insights and Firefly generative AI directly into Microsoft applications to reinvent workflows and ignite productivity. An expanded partnership with OneTrust integrates consent management into AI-powered customer journeys. Adobe is also working with agency partners including Havas, IPG, Omnicom, Publicis and WPP, and system integrators including Accenture, Deloitte, EY and IBM to accelerate generative AI investments, processes and workflows across creative production and digital marketing.

    Adobe Summit 2024 is a hybrid event with both an in-person and online presentation powered by Adobe Experience Cloud. Luminary speakers and industry leaders presenting at Summit include General Motors CEO Mary Barra, Pfizer chief digital and technology officer Lidia Fonseca, Delta Airlines CEO Ed Bastian, TSB Bank CMO Emma Springham, MLB chief operations and strategy officer Chris Marinak, founder and CEO of Zaia Ventures Ukonwa Ojo, author and entrepreneur Nina Schick, and Shaquille O’Neal, host of Adobe Sneaks where Adobe unveils the latest research and development innovations.

  • Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, has announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s ads data hub for measurement partners (ADH-MP).

    “Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS’s position as the global benchmark for trust and transparency in digital media quality,” said IAS chief compliance officer Kevin Alvero. “Advertisers can continue to transact with IAS for high-quality reporting of digital advertising campaigns.”

    The full scope of the accreditation covers IAS’s third-party calculation and reporting of Google ADH-MP measurement data from the Google Ads, display & video 360, and YouTube Reserve services. Calculation and reporting are with respect to Google YouTube video impressions, viewable video impressions and related viewability metrics across desktop, mobile web, and mobile in-app environments. Advertising formats are inclusive of Google’s YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.

    “We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data,” said MRC CEO and executive director George Ivie. “IAS’ expansion of their accreditation in this area continues to show their commitment to transparency and to the MRC process.”

    IAS is a leader in the media quality space and continues to meet the rigorous requirements necessary to achieve MRC’s accreditation. This latest achievement further demonstrates IAS’s commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.