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Category: Applications

  • Whilter.AI unveils expansion plans and projects revenue growth of Rs 7 cr by FY 24-25 end

    Whilter.AI unveils expansion plans and projects revenue growth of Rs 7 cr by FY 24-25 end

    Mumbai: Whilter.ai, a createch company in the GenAI space, announces its expansion plans and revenue growth, setting the stage for the next evolution of b2c communication. Whilter.AI is dedicated to pushing the boundaries of technology to deliver customise solutions for its clients. Currently scaling video communications as a service, the company aims to make the pricing very affordable, add more language support, and soon move towards a self-serve platform for brands and producers.

    With several successful projects under its belt, Whilter.ai has garnered acknowledgment and praise for its impeccable work. Collaborations with prominent brands across industries have resulted in remarkable engagement rate upliftment and conversions, catching the eyes of industry leaders. Since its inception, Whilter.AI has onboarded clients such as RoyalEnfield, W for Women, Domino’s, Aditya Birla Capital, and MotoGP to name a few.

    “At Whilter.AI, our goal is to enable businesses to enhance customer engagement and uplift conversion rate (multifold) through hyper-personalized videos. As the global digital video advertising market is projected to skyrocket from $53.2 billion in 2021 to $712.6 billion by 2031, driven by a compelling CAGR of 29.6 per cent, this data shows that consumers and brands increasingly valuing personalized experiences.” said Whilter.ai co-founder Pankaj K Arora.

    Speaking on this Whilter.ai co-founder Prashant Yadav said, “We’re enthusiastic about our upcoming expansion plans as they reflect our commitment to offering practical and effective solutions in personalized video creation. Our primary focus remains on advancing our solutions to ensure it delivers not just creative content, but also scalable and efficient solutions for our clients. We aim to extend the reach of our platform, enabling more businesses to leverage the power of personalized video in their marketing strategies.”

    The market for personalised video creation is witnessing unprecedented growth, fueled by the increasing demand for hyper-personalization in digital advertising. According to recent studies, the global digital video advertising market is projected to skyrocket from $53.2 billion in 2021 to $712.6 billion by 2031, driven by a compelling CAGR of 29.6 per cent. Consumers are increasingly valuing personalized experiences, with 73 per cent citing customer experience as a key factor in their purchasing decisions. Whilter.AI is at the forefront of this trend, catering to early adopters across various industries, including healthcare, BFSI, fashion, and more.

    Whilter.AI has identified the US and European markets as key targets for expansion. With strategic initiatives underway, the company aims to penetrate these markets and establish a strong presence, offering its solutions to a global audience.

    CMOs recognize the importance of engaging personalized visuals, but scaling video production is often time-consuming and expensive, posing a significant deterrent. To address this issue, Whilter.AI plans to enhance efficiency and reduce costs, making its solutions more accessible and effective. By focusing on real-time delivery and affordability, the company aims to promote widespread adoption across various industries and use cases.

    Whilter.AI’s client roster includes leading brands from diverse sectors, including healthcare, fashion, automobiles, airlines, and more. The company’s marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.

  • Illumio and Netskope announce zero trust partnership

    Illumio and Netskope announce zero trust partnership

    Mumbai – Illumio, Inc., the Zero Trust Segmentation company, and      Netskope, a leader in Secure Access Service Edge (SASE), today announced a Zero Trust partnership that brings together the power of Zero Trust Segmentation (ZTS) and Zero Trust Network Access (ZTNA) to protect against breaches and build cyber resilience. The new partnership combines Illumio ZTS with Netskope ZTNA Next via the Netskope Cloud Exchange (CE) platform to enable network and security teams to create Zero Trust policies that consistently secure access at an organization’s perimeter and within its hybrid, multi-cloud infrastructure.

    In its recommended Zero Trust Architecture, the National Institute of Standards and Technology (NIST), prescribes three primary Zero Trust enforcement points: identity, network access, and workload segmentation, with Zero Trust Network Access implemented at the organization’s boundary, and Zero Trust Segmentation implemented at the destination workloads. Together, Illumio ZTS and Netskope ZTNA Next share context to ensure consistent Zero Trust security at the perimeter and within an organization’s network to reduce the risk from cyberattacks. Key benefits include:

    1   Full visibility across hybrid environments: By combining application-to-application and risk-based visibility from Illumio ZTS with the user-to-application-based visibility in Netskope ZTNA Next, organizations gain a consistent, real-time view of user-to-application and application-to-application traffic, enabling them to better understand risk end-to-end.

    2   Protection for end users from non-compliant workloads: Combined visibility between platforms enables security teams to define Netskope policy to block access between users and potentially compromised workloads, or workloads in segmented environments, increasing resilience across the organization.

    3   Dynamic ZTNA policy: Netskope’s security policies are automatically updated based on metadata from Illumio, eliminating the need to rewrite rules as workload attributes change, ensuring users and critical applications are always protected and allowing organizations to scale their Zero Trust architecture.

    With ransomware attacks on the rise and IBM data showing the cost of breaches increasing to $4.45 million, organisations are turning towards Zero Trust solutions to strengthen resilience. ZTNA is already widely adopted with Gartner seeing “strong adoption among large organizations and midmarket organizations.” Adoption of microsegmentation is also expected to rise rapidly; Gartner predicts that “by 2026, 60 percent of enterprises working toward Zero Trust architecture will use more than one deployment form of microsegmentation, up from less than 5% in 2023.”

    “Businesses today are under pressure to ensure that the right people have the right access to the right online resources, and that requires applying zero trust principles to every interaction with those resources. Our partnership with Illumio ensures that the Netskope One platform learns additional, needed context around private workload posture to help inform and reinforce the security with which private applications and workloads are accessed,” said Netskope VP of Technology Alliances David Willis.

    “Organizations need their Zero Trust technologies to share context so that they have the same view of the environment they’re protecting and can update policies accordingly,” said Illumio chief product officer Mario Espinoza. “That’s exactly what the Illumio and Netskope integration does – Illumio provides Netskope with the needed context to prevent remote users from accessing compromised workloads, while also protecting potentially non-compliant internal workloads from remote access, stopping breaches from spreading. Essentially, we are making it easier than ever for organizations to implement Zero Trust across their hybrid environments to strengthen resilience.”

  • Rs 30 Cr to be invested in deeptech hardware and software startups under Velocity Fast Track Startup Funding Program

    Rs 30 Cr to be invested in deeptech hardware and software startups under Velocity Fast Track Startup Funding Program

    Mumbai: SanchiConnect, a deeptech enablement network in partnership with YourNest Venture Capital has announced a scale-up accelerator specifically tailored for deeptech hardware and software startups with core IP. This collaborative initiative aims to provide selected startups with essential resources, mentorship, and funding to catalyse their growth. Applications for the accelerator program will open on 21 May and close on 9 June. Roadshows will be conducted across five major cities in Mumbai, Hyderabad, Chennai, Bangalore, and Delhi, across deeptech hubs such as IIT Bombay (SINE), the Indian Institute of Science (IISC), Nasscom, T-Hub, and CSIR–Centre for Cellular and Molecular Biology (CCMB), offering startups the opportunity to engage directly with program organisers and mentors.

    The accelerator program will offer upfront funding of $500k to 5-8 promising startups, followed by an intensive 60-day program focusing on go-to-market and international collaborations. This program will culminate in a demo day, providing startups with a platform to showcase their innovations to potential investors and stakeholders from around the world.

    Commenting on the accelerator program, YourNest executive director and fund manager Girish Shivani said –  ” At YourNest, our commitment to nurturing DeepTech startups has been the focus of our thesis since inception. And in 2020, we pioneered the concept of fast-track funding with our unique SOAR program in the midst of the pandemic. This initiative now moves to the next level with our partnership with SanchiConnect in this Accelerator Program and underscores our commitment to catalysing India’s DeepTech startup ecosystem. By providing startups with faster funding we aim to spur their growth and contribute to the advancement of technology-led innovation. We look forward to working closely with the selected startups and accelerating their journey towards success.”

    “I am incredibly excited about the launch of our Accelerator Program in partnership with YourNest. This collaboration represents a significant step forward in our mission to empower deeptech startups and foster innovation in emerging technologies. Through this program, we aim to provide startups with the necessary resources, mentorship, and funding to accelerate their growth trajectory and make a meaningful impact in their respective industries.” said SanchiConnect CEO Dr Sunil Shekhawat.

    Startups selected to participate in the program will benefit from personalised mentorship sessions with successful founders and domain experts. These sessions will offer valuable insights and guidance to help startups navigate challenges and capitalise on opportunities, thereby accelerating their path to success.

    The program will focus on a wide array of cutting-edge technologies, including artificial intelligence/machine learning, augmented/virtual/mixed reality, autonomous systems, developer tools, electric vehicle/battery/charging systems, electronics system design and manufacturing (ESDM), genomics, hardware, industrial IoT, materials technology, quantum compute, robotics, enterprise SaaS and wearables.

    Early-stage startups based in India, focusing on deeptech hardware or software with core IP, and showing promising signs of commercialization or generating revenue are encouraged to apply. The program is open to startups across various sectors such as agritech, adtech, biotech, consumer/retail, energy, martech, manufacturing, foodtech, green energy, mobility/transportation, spacetech, health tech/medtech, media/entertainment, enterprise tech, and telecom.

  • AI: The human aspect

    AI: The human aspect

    Everyone is talking about AI; how it can lead to better solutions and cost-effective ones at that. While we have seen some marvelous results of the magic that AI can perform across automated and non-automated functions, there is one troubling aspect about the deployment of this new genie in our hands.

    This one aspect is the following fact: no one technology has ever threatened the livelihoods of human resources as this one. Earlier this month we had a top IT industry figure calling out the fact that all call-center resources could be redundant in the future as Chatbots would reach an almost ‘human-like’ level in intelligent responses very soon. This would lead to imminent huge numbers of lay-offs. Earlier in the year, we had the whole Hollywood crew and actors up in arms against what big studios planned to do with AI, at cost to all writers and small actors. The latter won, albeit in an elongated stand-off.

    The case for cost-cutting is simple and understandable. In advertising, for example, expensive and expansive shoots can sometimes be done away with by a simple sleight of hand using AI. A lot of tools are available nowadays which help put up backgrounds, locations etc., in any image or even create fresh images. We can now do things in layouts and copy which were hard to do earlier. Communication thus can look and read well and nice and good.

    The moot point though simply is this: Till now, tech had almost always emerged as a means of democratisation. You see people across social strata using phones as a means to enhance convenience, value and ROI. The PC, likewise, was a big equalizer. AI on the other hand, at least right now, is seen as a threat. It is seen as a device in the hands of big capital to replace the lower rungs of real human intelligence. Unlike the phone or the PC, AI is being looked at as a cost-reduction tool. This is not wrong in itself; it is just that this should not be the only aim. Tech cannot and should not have a side-effect like this.

    Where does this leave a country like India which had driven into the IT boom globally with great expertise at low cost as a key USP? Would replacing people with bots help out in a more tech-equal world? Yes, we can surely look at ourselves as innovators in creating newer algorithms and creating more wonders to get to the next big frontiers of AI; but that is a case of sharpening the axe continuously.

    Technology is something that needs to help humankind, if not all animal-kind, as a whole. For it to be treated as a tool which capitalists wield to their own interests, would be to diminish the ideals that science and tech have stood for. We must see how AI can better help what humans can do and not replace what humans can do. This, or any other technology, should never emerge as something that widens the economic divide between the top and the bottom. In fact, all tech should bridge these increasing gaps in an ideal world.

    PS: One joke doing the rounds is that one would have rather thought that AI took over (from humans) manual labor like cleaning and washing rather than pleasurable work like painting and creating.

    The article has been authored by GOZOOP Group president Mohit Ahuja.

  • High-level object-oriented Python package for digitizers and Generators

    High-level object-oriented Python package for digitizers and Generators

    Mumbai. Spectrum Instrumentation presents a new open-source Python package (“spcm”) that is now available for the current line of all Spectrum Instrumentation test and measurement products. The new package makes the programming of all 200+ instruments, offering sampling rates from 5 MS/s to 10 GS/s, faster and easier. Python, popular for its simplicity, versatility and flexibility, boasts an extensive collection of libraries and frameworks (such as NumPy) that significantly accelerates programming development cycles. The new spcm package allows users to take full advantage of the Python language by providing a high-level Object-Oriented Programming (OOP) interface that is specifically designed for the Spectrum Instrumentation Digitizer, AWG and Digital I/O products. It includes the full source code as well as a number of detailed examples. Available on GitHub, spcm is free of charge under the MIT license.

    Spectrum’s Python package safely handles the automatic opening and closing of cards, groups of cards and Ethernet instruments, as well as the allocation of memory for transferring data to and from these devices. All the device specific functionality is capsulated in easy-to-use classes. This includes clock and trigger settings, hardware channel settings, card synchronization, direct memory access (DMA) and product features such as Block Averaging, DDS and Pulse Generator.

    The package supports the use of real-world physical quantities and units (e.g. “10 MHz”) enabling the user to directly program driver settings in their preferred unit system. This removes the need for tedious manual conversions to cryptic API settings. Moreover, this package also includes support for calculations with NumPy and Matplotlib, allowing the user to handle data coming from, or going to, the products with the vast toolbox provided by those packages. Detailed examples can be found in the GitHub repository.

    Installing the package is easy, thanks to its availability in the pip repository. Simply install Python and then the package with a single command: $ pip install spcm

    Users can include the Spectrum Instrumentation Python package in their own programs, or fork to the repository to add more functionality. The package is directly maintained by Spectrum engineers and updates are released regularly offering bug-fixes and new features.

    The example in the photo shows the opening of the first analog-output card (AWG) and programming of a simple 10 MHz sine-wave output using the DDS option.

    The Spectrum Python repository is found under: https://github.com/SpectrumInstrumentation/spcm

  • VdoCipher unveils next-gen live streaming solutions

    VdoCipher unveils next-gen live streaming solutions

    Mumbai: VdoCipher, a leading global video hosting company, has officially announced the launch of its highly anticipated live streaming services, marking a significant milestone in the company’s commitment to providing secure, scalable, and high-performance solutions for digital content delivery. The introduction of live streaming capabilities has already garnered a strong response, with VdoCipher acquiring many paid customers who are now utilizing this service in a very short span of time since its launch. With its live streaming offerings, VdoCipher aims to empower businesses, educators, and creators to engage audiences in real-time with seamless, smooth, and immersive streaming experiences.

    VdoCipher’s new live streaming services offer a seamless integration of high-quality video delivery coupled with the reliability for which the company is renowned. With a focus on user experience, these services seamlessly integrate with VdoCipher’s existing suite of video hosting solutions, providing users with a comprehensive platform to manage and deliver both on-demand and live content. Leveraging VdoCipher’s robust infrastructure and advanced streaming protocols, users can expect smooth playback and superior video quality, ensuring an immersive viewing experience for audiences worldwide. Moreover, the scalability of VdoCipher’s live streaming services is noteworthy, as they are designed to effortlessly accommodate audiences of any size, from small-scale webinars to large-scale events, with guaranteed uptime and reliability.

    VdoCipher co-founder and CEO Siddhant Jain said, “We understand the immense value content creators and broadcasters place on their intellectual property. With our new live streaming services, we aim to empower businesses, educators, and creators to engage their audiences in real-time with seamless, immersive, and best-in-class streaming experiences. The global live-streaming market size was valued at $55.4 billion in 2022 and is projected to grow from $71.63 billion in 2023 to $559.62 billion by 2032, exhibiting a CAGR of 29.30 per cent during 2023-2032. As this industry continues to experience exponential growth, we are well-positioned to meet the increasing demand for real-time content delivery. By combining high-quality video delivery, scalability, and our renowned features, we are providing a comprehensive platform that enables our users to focus on creating compelling content while we handle the technical complexities of live broadcasting. We are committed to driving innovation in the live streaming space and helping our customers succeed in the digital age.”

    VdoCipher’s one-to-many live broadcast solution is designed to revolutionise live streaming experiences, offering a comprehensive array of features. Real-time engagement is facilitated through a chat feature, enabling both anonymous and authenticated users to interact seamlessly during live broadcasts.

    Additionally, the platform’s robust API empowers broadcasters to effortlessly initiate, end, and manage live streams, providing automated control over their streaming schedule. Moreover, with automatic recording and DRM protection, VdoCipher ensures the preservation and security of live content, conveniently stored on the user’s dashboard and embeddable securely on websites or apps. Integration with popular broadcasting software like OBS is seamless, offering users the flexibility to connect effortlessly and manage streams with ease.

    Furthermore, VdoCipher allows for the simultaneous running of multiple live streams from a single account, maximizing flexibility and scalability for broadcasters with diverse streaming needs. Screen sharing and streaming through multiple sources are also supported, enhancing the versatility of the platform. Benefiting from the latest live streaming player built on the open-source Shaka Player framework, VdoCipher ensures optimal streaming performance and user experience, with support for Dash and HLS protocols coupled with dedicated streaming servers for each account. With these features, VdoCipher continues to lead the industry in providing secure, scalable, and feature-rich solutions for live broadcasting across various sectors.

    With its video hosting services combating piracy, the company is already serving more than 3,000 plus platforms across 120 plus countries spanning six continents. VdoCipher empowers course creators, event organizers, and broadcasters by providing expert live video streaming services, guaranteeing seamless playback on a global scale. The platform offers easy integration with both websites and apps in just 5 minutes, along with options for authenticated and anonymous chat. With the scalability to support up to 100,000 plus viewers in a single session, the infrastructure backed by AWS ensures reliable performance.

  • Soroco and Apromore announce strategic partnership

    Soroco and Apromore announce strategic partnership

    Mumbai: Soroco, a leader in AI and interaction data and Apromore, a leading provider of AI-driven process mining and simulation, today announced a strategic partnership. Together, Soroco and Apromore aim to transform how organizations can increase visibility and operational excellence by empowering businesses with an easy-to-use, no-code solution to gain complete understanding of end-to-end business processes, identify areas for improvement, and achieve more effective and efficient business outcomes.

    The partnership brings together Apromore’s process mining platform with Soroco’s flagship Scout AI model to enable enterprises to gain AI-accelerated insights into end-to-end business processes – both transaction-level insights from ERP systems and human-machine interaction data- driven insights from activities and workloads by teams and individuals. Combined, the solution delivers end-to-end process optimization capability that spans discovery, recommendation, simulation and modeling via digital twins, process optimization, and continuous monitoring.

    “We are excited about this partnership with Apromore – a company driving innovation in process mining and operational intelligence. The combination of Soroco’s Scout AI model with Apromore’s process mining capabilities is a powerful solution that aims to provide our joint customers with comprehensive insights into operational performance, enabling them to automate and improve processes, mitigate risks, and unlock value from their data,” said Soroco CEO Samson David.

    “Soroco is an industry leader with innovative work graph technology that consistently delivers proven productivity improvements for organizations worldwide,” said Apromore co-founder and CPO Marlon Dumas. “Combining task and process intelligence empowers business users to investigate processes at an unprecedented level of detail, context and scale from a macro-level to investigate business performance milestones and KPIs, as well as from a micro-level to investigate individual steps in employee or customer processes that require fixing or that are suitable for automation and improvement. This level of abstraction enables businesses to gain comprehensive insights into operational intelligence, rapidly discover new process enhancement opportunities, and simulate and test process modifications to ensure sustainable improvements. We look forward to joining forces with Soroco to help customers leverage operational intelligence to achieve business automation and digital transformation at scale.”

    Named a Leader in the 2024 Gartner Magic Quadrant for Process Mining Platforms Report for the second consecutive year, the Apromore platform is an easy-to-use, fast-to-deploy AI-driven process mining solution that enables business and technology teams to quickly visualize and analyze their business processes and simulate proposed changes in a risk-free digital twin simulation model, assessing impact and risk prior to implementation. Powered by patents, Scout AI generates a work graph that maps hidden pains experienced by teams and their impact on business outcomes.

  • AI career frontier: Mapping opportunities in the realm of artificial intelligence

    AI career frontier: Mapping opportunities in the realm of artificial intelligence

    Mumbai: Artificial intelligence knowingly or unknowingly is ingrained in every aspect of our lives, right from social media to healthcare to cybersecurity. Most businesses have understood its potential and are willing to invest in AI. Thus, they offer various job opportunities in this field to streamline and improve their business goals. Before we discuss the various job opportunities any further we must understand what is AI? AI is intelligence exhibited by machines that mimic the human thought process. This includes cognitive skills such as learning, problem-solving, communication, planning etc. The pervasive nature of AI has made it ubiquitous in our lives due to qualities such as:

    ●    Efficiency – Businesses have started using AI to automate repetitive tasks to free up their human resource for more creative/innovative work generating higher returns.

    ●    Data Analysis – AI can analyse massive data and uncover insights based on facts rather than intuition.

    ●    24/7 availability – AI is available round the clock and does not require frequent breaks or sleep.

    ●    Personalisation – AI is capable of creating customised experiences based on the preferences of the user, leading to higher user satisfaction.

    AI is a large umbrella term which encompasses fields such as:

    ●    Deep Learning: A sub-field of AI that mimics the neurons in the brain and uses extremely large datasets to solve real-world problems.

    ●    Computer Vision: It deals with making the computer understand the visual world around them. It is used in identifying objects, analysing videos/real-time camera feeds.,

    ●    Machine Learning (ML): A sub-field of AI wherein the algorithms are trained on large datasets to do tasks such as make predictions and analyse patterns without explicitly programming them to do so.

    ●    Natural Language Processing (NLP): A field of AI that deals with understanding human language. This is extensively used in chatbots, voice assistants and sentiment analysis.

    ●    Robotics: It is a field integrating AI, mechanics and electronics. AI plays an important role in robotics by making them autonomous and improving efficiency.

    These are just some of the fields within AI. The actual number of fields could be infinite depending on how AI evolves in the future. There are too many unforeseen applications of AI. However, currently, certain fields have a high requirement for AI professionals. These fields are as follows:

    ●    Machine Learning Engineer: They usually work closely with data scientists to understand the problem, and then use their programming and ML algorithms to solve the problem. For that they usually collect the data, clean it, then choose the best-suited model to train it and finally deploy it to solve real-world problems.

    ●    Deep Learning Engineer: They are involved in teaching machines to do tasks by mimicking the neurons of a brain. They have to work with massive amounts of data to solve problems.

    ●    Computer Vision Engineer: These are AI engineers choosing to specialise in Computer vision. These engineers help machines understand the visual world around them by interpreting algorithms that understand digital images. They train computers to do tasks including object detection, image classification, and facial recognition. They work on specific tasks like object detection, image segmentation, and 3D reconstruction.

    ●    Natural Language Processing Engineer: They specialise in natural language processing. They design. They design computer systems that enable computers to understand, interpret and generate language. They primarily work on chatbots and voice assistants. They work on a combined knowledge of computer science, artificial intelligence and linguistics that help humans and machines communicate.

    ●    AI Researcher: They are at the forefront of AI, looking for new algorithms, models, use cases and even the ethical implications of AI on society. They love experimenting with their theoretical knowledge in mathematics and computer science and blending it with their practical programming skills to solve real-world problems.

    ●    Data Scientist: Data scientists focus on creating algorithms and predictive models for data analysts, aiding organisations by developing tailored methods and tools for data extraction and task automation. Interns start by cleaning and preparing data and learning software like SQL, Excel, Python, and R. Those excelling may receive pre-placement offers and become junior data scientists, working closely with seniors and engineers. Progression from junior to senior data scientist involves managing teams and long-term project planning. Data scientists typically earn more than analysts, with analysts often advancing to data scientist roles.

    ●    Robotics Engineer: For the robot to mimic human behaviour, robotics engineers tend to use AI algorithms for it to learn and adapt to the real world just like a human. They are also involved in the design, electronics and mechanical aspects of a robot.

    AI projects tend to be multi-disciplinary and involve teamwork. People from varied fields work together to solve a common problem. Therefore, while technical skills in this field are paramount, skills such as good communication, and collaboration are essential. Although jobs in this field tend to be of a technical nature there are some non-technical jobs available. These jobs include those of an AI ethicist, AI soles consultant and AI product manager. Students interested in entering this field should pursue a multi-pronged approach to their study. Formal degrees such as computer science, data science, or related fields should be complemented by personal projects using open-source AI libraries and datasets. These projects will help them showcase their knowledge which they can present to professionals at various networking events such as conferences and hackathons. Such networking events will give them relevant exposure to the current status in the AI job market.

    This article has been authored by Tagglabs founder Hariom Seth

  • “India has immense potential to become an AI innovation & adoption hub”: Metaphy Labs’ Varun Sharma

    “India has immense potential to become an AI innovation & adoption hub”: Metaphy Labs’ Varun Sharma

    Mumbai: The world is witnessing a revolution with the steady rise of AI, virtual humans, and immersive technologies. Leading this transformative wave is Varun Sharma, a young, dynamic and visionary leader who has driven innovation and entrepreneurship through multiple successful startups and advisory roles.

    As co-founder of Metaphy Labs, now acquired by gaming giant Jetsynthesys, he has pioneered the use of proprietary AI to reshape brand-consumer connections by recreating extraordinary immersive experiences through innovative digital immersion and progressive AI solutions. His work extends beyond technology, impacting philanthropy and the Web3 ecosystem, where he collaborates with notable figures and invests in future-forward startups.

    Indiantelevision.com caught up with Metaphy Labs COO & co-founder Varun Sharma to gain insights on their crafting of hyper-realistic immersions and virtual humans, role of emotional intelligence in the development of AI-driven brand experiences, future of immersive technology and more…

    Edited Excerpts:

    On your inspiration behind starting Metaphy Labs, and the company’s evolution since its inception

    Metaphy Labs was born from a passion for pushing the boundaries of what’s possible with technology. We saw the immense potential of AI and immersive experiences to create profound and impactful interactions. Since then, Metaphy Labs has grown from a small team of enthusiasts to a recognised force in the industry. We’ve constantly evolved, expanding our capabilities in AI, virtual humans, and building a strong foundation in enterprise-grade solutions.

    On Metaphy Labs setting itself apart in terms of crafting hyper-realistic immersions, virtual humans, and industry simulations

    What sets us apart is our relentless pursuit of  hyper-realism and authenticity. We combine advanced AI algorithms with state-of-the-art rendering techniques to create experiences that are indistinguishable from reality. Our focus on understanding the nuances of human behaviour and interaction allows us to craft virtual humans that are truly lifelike, enabling us to create simulations that are not only visually stunning but also deeply engaging. We help our users to connect beyond their screens.

    On Metaphy Labs leveraging AI and progressive technologies to create these immersive experiences, and the impact they have on various industries

    AI is the heart of Metaphy Labs. We harness the power of AI to create dynamic, responsive environments that adapt to user input in real-time. These immersive experiences have the potential to revolutionise industries ranging from healthcare and education to retail and manufacturing, allowing organisations to train employees more effectively, engage customers more deeply, and streamline operations with virtual simulations. Additionally, we explore progressive technologies like real-time emotional recognition to personalise and enhance user experiences.

    On role that emotional intelligence play in the development of AI-driven brand experiences, and Metaphy Labs integrating this into its solutions

    Emotional intelligence is crucial in creating AI-driven brand experiences that resonate with users on a deeper level. At Metaphy Labs, we understand that emotions drive behaviour, so we place a strong emphasis on imbuing our virtual humans and immersive environments with emotional intelligence. By leveraging AI algorithms that can recognize and respond to human emotions, we create experiences that are emotionally compelling, forging stronger connections between brands and their audiences.

    This allows our solutions to exhibit genuine empathy, build trust, and leave a lasting impression on users.

    On foreseeing the landscape of AI adoption and innovation evolving in India, and the opportunities this presents for Metaphy Labs

    India has immense potential to become a hub for AI innovation and adoption, driven by its large pool of talent and growing tech ecosystem as well as government initiatives. As AI continues to permeate every aspect of business and society, there will be increasing demand for cutting-edge solutions that can drive productivity and innovation.  Metaphy Labs is well-positioned to capitalize on this growth, becoming a leader in the Indian AI landscape by collaborating with forward-thinking organizations in India and beyond, leveraging our expertise to create transformative experiences that push the boundaries of what’s possible.

    On the future of immersive technology and their impact on industries beyond gaming and entertainment

    The future of immersive tech is incredibly exciting. We’ll see applications far beyond gaming and entertainment. Imagine immersive training simulations for surgeons, personalised learning experiences, or virtual showrooms that redefine e-commerce. Immersive experiences have the power to transform how we work, learn, and interact with the world around us. While we continue to innovate, our recent brand partnerships and campaigns with industry leaders like Flipkart and Mondelēz have been a true testament to the exciting opportunities that await us.

    On Metaphy Labs’ upcoming projects or initiatives that you’re particularly excited about

    While specifics are confidential, we’re working on some truly groundbreaking projects with the biggest names in the industry. We’re pushing the boundaries of AI to human interaction and exploring the potential of AI-powered product customisation within immersive environments. Moreover, we have also actively been developing on responsible AI with a core belief of  making ‘AI for humans’ & ‘AI more Human’.

  • GMO GlobalSign and Cygnet.One forge strategic alliance for e-signing solution

    GMO GlobalSign and Cygnet.One forge strategic alliance for e-signing solution

    Mumbai: Cygnet.One, a distinguished global leader in digital transformation and automation, proudly announces its strategic alliance with GMO GlobalSign, the oldest certificate authority globally. This partnership is poised to empower enterprises across India and the Middle East to embrace digital document signing, ensuring document authenticity and integrity with a workflow-driven solution, Cygnature. This collaboration harnesses the strengths of two industry leaders: GlobalSign, renowned for its extensive experience as the oldest certificate authority and trusted PKI expertise, and Cygnet.One, for its advance technology solution – Cygnature, tailored to meet e-Signing needs.  Both companies aim for better market penetration and expansion, with the initiative of co-branding Cygnature under the partnership of GMO Global Sign and Cygnet.One.

    Cygnature, a cloud-based software as a service (SaaS) solution, revolutionises document and contract signing by offering a secure, resilient, paperless signing approach. With features such as signing workflow, document template support, QR code-based document verification, Support for multiple sign types like e-sign, Aadhaar sign, digital sign, UAE pass, Oman public key infrastructure (PKI) Cygnature sets the standard for secure e-signing solutions.

    Cygnature protects the document’s integrity with a private blockchain by securely storing the document hash and digital thumbprint of document ensuring tamper-proofing and providing a transparent and auditable trail of document transactions.

    GMO GlobalSign for India and Middle East general manager Aditya Anand underscored the significance of this collaboration, stating, “We’ve observed a rise in the market’s demand for a signing solution that not only provides advanced enterprise-grade security but also integrates seamlessly with blockchain technology and national ID systems like UAE Pass and Aadhar. The need for diverse signature types, workflow-based signing, and flexible integration options, both on the cloud and on-premises, has become increasingly apparent. Cygnature ticks all these boxes and more. We’re excited to launch it because we believe it’s exactly what companies need right now.” “Cygnet & we together aim to leverage advanced but simple-to-use tech that enable enterprises to streamline their document signing processes, enhance security, and accelerate digital transformation initiatives.”

    Cygnet.One MD & founder Niraj Hutheesing expressed his optimism about the partnership by emphasizing the pivotal role of technology in overcoming challenges related to physical documents. He remarked, “Approximately 40 per cent of transactions still rely on physical copies. In most cases, especially in the manufacturing and pharma industry, the physical copies are involved in approvals and signing. With Cygnature, our aim is to have paperless, digitally authenticated signing to ensure document authenticity. Now that we have one of the largest players as our partner with a similar vision, I’m sure together we shall be able to achieve our goal faster with their reach & expertise in the space.”

    This strategic alliance between Cygnet.One and GMO GlobalSign marks a significant milestone in the e-Signing landscape in India & Middle East. Together, they have combined years of customer trust with advanced technological capabilities to deliver a robust, workflow-driven digital signing solution – Cygnature. Their joint mission is to streamline document signing, increase efficiency, reduce paper usage, and contribute to environmental sustainability.