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Category: Applications

  • Sense Original clinches ‘Most Innovative Startup’ at Asia’s Business Excellence Awards 2024

    Sense Original clinches ‘Most Innovative Startup’ at Asia’s Business Excellence Awards 2024

    Mumbai: Sense Original Technologies Pvt Ltd has achieved significant recognition by being awarded the prestigious title of “Most Innovative Startup of the Year 2024.” In addition, Sense Original’s founder Mohammed Saalim was honored with the “Most Versatile & Iconic Role as Entrepreneur” at Asia’s Business Excellence Awards. The event, organized by Brandman India in collaboration with the Institute of Entrepreneurship and Management Studies (IEMS), 1worldeducation, and Nation’s Think Tank, was held at Crowne Plaza Mayur Vihar, New Delhi.

    The company’s ground-breaking achievements and its relentless fight against counterfeiting have been key factors in earning this distinguished recognition. The Asia’s Business Excellence Awards are renowned for celebrating exceptional innovation, operational excellence, and impactful contributions across diverse sectors. The accolades highlight the brand’s significant role in enhancing standards and its unwavering commitment to eradicating counterfeit products from the market. The awards ceremony marked the presence of Sandeep Marwah, a renowned Indian filmmaker, director, and educator, as the guest of honor who presented the awards.

    Expressing his gratitude, Saalim said, “Receiving this award is not just a milestone for Sense Original but a testament to the critical need for authenticity in today’s marketplace. Our commitment to a counterfeit-free future drives us to innovate continually, ensuring that brands and consumers worldwide can trust the integrity of their products. This recognition not only fuels our mission but also highlights the importance of safeguarding consumer trust and brand authenticity.”

    The award underscores the impactful role of Sense Original’s technology in creating a safer and more reliable market environment. As the company continues to lead in product authentication, it remains steadfast in its mission to empower authenticity and create a counterfeit-free future for both brands and consumers, thereby enhancing trust and transparency in the marketplace.

  • HTS Solutions empowers global businesses through innovative cloud solutions

    HTS Solutions empowers global businesses through innovative cloud solutions

    HTS Solutions Pvt Ltd, founded in 2013, is a global cloud-computing platform headquartered in India and registered in the USA. Specialising in affordable web solutions for SMEs worldwide, HTS offers a comprehensive platform for building, deploying, and managing applications and infrastructure. Initially focused on website development, the company has expanded into software development, emphasising flexibility, scalability, and cost-efficiency. With a lean yet effective team and strategic partnerships in India, HTS Solutions aims to simplify cloud computing without the need for specialised certifications, setting sights on global expansion and innovation in data centre services and ISP development.

    Indiantelevision.com caught up with HTS Solutions Pvt Ltd founder & managing director Pallav Agarwal

    Edited Excerpt

    On brief about the company, its specialisation, and the services that your company offers.

    HTS Solutions is a comprehensive cloud computing platform provided by HTS. It offers a wide range of services that enable organisations to build, deploy, and manage web applications and IT infrastructure flexibly and scalable. With HTS Cloud, businesses can access virtualised computing resources, storage options, databases, networking capabilities, and other tools on-demand, without the need for upfront infrastructure investments.

    HTS Cloud provides a highly reliable and secure environment, allowing businesses to focus on their core competencies while offloading the management of infrastructure.

    We offer reliability, commitment, superiority, teamwork, simplicity, and satisfaction to all our clients. Our skilled, elastic, and integrated process is reflected in our products. We are capable of speeding up and contributing towards the great work for your business.

    We transform the way businesses and startups operate and help them achieve success. At the heart of HTS Solutions’ success lies its comprehensive range of services. With a customer-centric approach, we offer a diverse portfolio of solutions.

    HTS Solutions offers a tier-3 data centre location, ensuring low-latency connectivity for users across the world.

    On mission and objectives that leading to the establishment of your company and a brief overview of your journey since the company’s inception

    HTS Solutions Pvt Ltd started initially as a web designing and development company, specialising in creating e-commerce platforms and implementing SEO marketing strategies. However, encountering numerous businesses struggling with their eCommerce platforms and facing downtime issues, I realised the need for a more sustainable solution. Thus, I pivoted the company’s focus to provide cost-effective cloud platforms, ensuring 24/7 operation without hourly charges. Despite limited funding and no investors, I dedicated myself to this mission for around five years, culminating in the successful launch of our HTS Platform, serving users without unnecessary services or hourly fees.

    On contributing to the IoT/AI/big data analytics/robotics/self-driving vehicles/cloud computing industry of the nation and how the company is benefiting the clients.

    In the rapidly evolving landscape of technology, the HTS Data Center plays a pivotal role in powering innovation across various industries. We as infrastructure providers serve as the backbone of modern cloud computing, facilitating the storage, processing, and transmission of vast amounts of data critical to emerging technologies such as IoT, AI, Big Data Analytics, Robotics, Self-Driving Vehicles, and Cloud Computing.

    Ultimately, HTS solutions benefit their clients by providing robust infrastructure along with a platform as a service solution that powers innovation and drives business success. By partnering with HTS Solutions, organizations can harness the full potential of emerging technologies and stay ahead in today’s competitive landscape.

    On the biggest USP that differentiating  the company from competitors

    The biggest USP of HTS Data Center is often its ability to offer a combination of reliability, scalability, and exceptional customer support. While many hosting companies may offer similar services, it’s the way they deliver and support those services that set them apart.

    At HTS Solutions, we take pride in offering the best customer support experience to our clients. We understand that each customer has unique preferences when it comes to seeking assistance, which is why we provide multiple channels for communication. Whether it’s through phone calls, live chat, tickets, emails, WhatsApp, or any other preferred method, our dedicated support team is readily available to assist our customers with any queries or concerns they may have. We strive to ensure that our clients receive prompt and personalized assistance, enhancing their overall satisfaction and experience with our services.

    HTS Solutions offers a comprehensive e-commerce platform tailored to meet the diverse needs of its customers, providing access to a wide range of cloud and web hosting products. This platform aims to streamline the shopping experience, allowing customers to find and purchase products efficiently as per needs, saving them valuable time and effort.

    At HTS Solutions, we prioritise transparency and flexibility in our pricing model. Unlike many others, we don’t charge on an hourly basis. Instead, we offer meticulously designed cloud and hosting products tailored to meet the specific requirements of each client. Whether you’re a small business, a growing startup, or a large enterprise, our goal is to provide you with the best-fitting solution that optimizes performance and cost-effectiveness. With HTS Solutions, you can rest assured that you’re getting top-notch cloud and hosting services without the worry of hourly charges.

    On the technology and business roadmap look like for the rest of the year

    As we navigate through the rest of the year, the trajectory of cloud computing technology and its corresponding business roadmap appears promising yet challenging. With the ongoing digital transformation across industries, cloud computing stands at the forefront, offering scalability, flexibility, and cost-effectiveness.

    In the coming months, we anticipate a continued surge in cloud adoption, driven by the need for remote work solutions, data analytics, and AI integration. Hybrid and multi-cloud strategies will gain traction as organizations seek to balance performance, security, and compliance requirements.

    Moreover, innovations in edge computing will reshape the landscape, enabling faster processing and real-time insights for IoT devices and edge applications. Enhanced cybersecurity measures will be crucial to mitigate evolving threats in the cloud environment.

    From a business perspective, cloud service providers like us” HTS Solutions” will focus on enhancing their offerings, emphasizing sustainability, reliability, and customer-centric solutions. Strategic partnerships and mergers may reshape the competitive landscape, as companies seek to expand their market presence and cater to evolving customer demands.

    Overall, the remainder of the year holds immense potential for cloud computing, driving innovation, efficiency, and transformation across industries.

    On the growth that planning for the next 12 months

    Overall, the growth plans for the HTS data centre over the next 12 months should focus on expanding infrastructure, enhancing security and efficiency, diversifying service offerings, fostering strategic partnerships, prioritizing customer satisfaction, and embracing emerging technologies.

  • MSI unveils MSI Creator Awards 2024

    MSI unveils MSI Creator Awards 2024

    Mumbai: MSI, the computing manufacturer in gaming, creator, and business laptops, has unveiled the highly anticipated MSI Creator Awards 2024, marking the fifth consecutive year of this premier platform dedicated to celebrating the ingenuity and innovation of creators worldwide. Under the inspiring theme of “A Fusion of Art and Technology,” the competition serves as a testament to the seamless integration of technology and artistic expression. Submissions will be accepted from now until 11 August 2024.

    This year, the MSI Creator Awards will showcase four captivating categories: graphic design, animation, film, and AI-generated works. The graphic design, animation, and film categories will be evaluated by esteemed industry professionals, while the AI-generated works category will be selected mainly by public voting. With a total prize pool exceeding $60,000, this is a chance for all creators to showcase talent and claim a share of the rewards.

    Participants competing for top honors in graphic design, animation, and film have a chance to win an impressive prize package worth over $50,000. This includes a substantial cash prize, state-of-the-art MSI laptops tailored for content creation, and a one-year subscription to Adobe Creative Cloud. Additionally, winners will gain unparalleled exposure across MSI’s digital platforms, presenting them with potential collaborations for future projects.

    The AI-generated works category allows creators to  embody the spirit of “A Fusion of Art and Technology,” highlighting the symbiotic relationship between artistry and technology. Winners in this category will be primarily determined by public voting, reflecting the audience’s appreciation of the innovative and creative use of artificial intelligence in artistic expression. To celebrate these groundbreaking achievements, winners in this category will have the chance to compete for a prize pool exceeding $10,000.

    Commenting on the announcement, MSI regional marketing manager – MEA and Pan India Green Lin said, “We are excited to unveil the MSI Creator Awards 2024, dedicated to empowering and spotlighting the next generation of creators worldwide. This year, we’re proud to expand our platform, offering a stage for emerging talents to shine across Graphic Design, Animation, Film, and AI-Generated Works. With an anticipated influx of global participation, we’re set for an extraordinary showcase of innovation and artistic prowess. We can’t wait to witness the groundbreaking entries!”

    Recognizing the distinct needs of creators, MSI offers a diverse range of Studio laptops meticulously crafted to elevate the creative process and tailored to provide an unparalleled boost and optimize the creative process for a seamless experience.

    Furthermore, with the groundbreaking MSI AI-Artist, a generative AI software that can create images directly by typing prompts or using picture references, creators can easily unleash their imagination. The MSI AI Artist works purely offline, ensuring a safe and efficient workflow and empowering users to streamline their ideas and generate stunning visuals effortlessly.

    Open to creators worldwide, submissions will be accepted from now until 11 August 2024.

  • Our focus is to solidify Superbot’s position as India’s leading AI-powered voice agent solution: Sarvagya Mishra

    Our focus is to solidify Superbot’s position as India’s leading AI-powered voice agent solution: Sarvagya Mishra

    Mumbai: AI-powered voice agents are transforming the way businesses engage with customers, providing instant, personalized responses and streamlining communication processes across various industries. Amidst this transformation, Superbot, an AI-powered voice agent startup, founded by Sarvagya Mishra and Ankit Ruia in 2018, stands out as a pioneering solution.

    Based out of Gurugram, Superbot bridges the communication gap between organisations and their clients with its intelligent, AI-powered capabilities. With the potential to handle over one million calls a day, Superbot ensures seamless, 24/7 customer support, making it an essential tool for businesses looking to enhance customer engagement and satisfaction.

    To gain deeper insights into Superbot’s overall business framework and its solutions, Indiantelevision.com caught with Superbot co-founder & director Sarvagya Mishra.

    Edited Excerpts:

    On the inspiration behind starting Superbot in 2018 and the journey till now

    Our journey with Superbot began as a response to a challenge we faced while managing PinnacleWorks, our parent company in the education sector. Despite our diligent efforts and the deployment of dedicated counsellors, we encountered costly delays in addressing student queries, leading to missed opportunities and reduced conversion rates. This prompted us to conceive an automated chat agent capable of comprehending the sentiment behind customer queries and responding with human-like empathy. Initially designed for the education sector, Superbot quickly gained traction, becoming the preferred solution for round-the-clock customer query management among over 100 educational brands within a year. However, we soon realized that there was a need to proactively engage customers to boost ROI. This prompted us to evolve Superbot into an AI-powered conversation Agent, proficient in intelligent dialogues over telephony channels. As we transitioned Superbot into a versatile SaaS product, we expanded its capabilities to cater to diverse industries, addressing various calling needs from conducting large-scale surveys to handling critical tasks like lead verification and payment reminders. One of its standout features is serving as a 24/7 incoming helpline, guaranteeing zero wait time for user inquiries. This significantly reduces average handling time (AHT) and enhances customer satisfaction (CSAT). Today, Superbot is capable of managing over one million calls per day and supports 10 plus languages, with ongoing efforts to include more. It has become instrumental in facilitating seamless communication for businesses across India, and I am immensely proud of the journey Ankit Ruia and I (Sarvagya Mishra) have undertaken to make this vision a reality.

    On Superbot bridging the communication gap between organisations and clients

    Superbot bridges the communication gap between organisations and clients through its advanced AI-powered capabilities. Using cutting-edge natural language processing (NLU) and automatic speech recognition (ASR), Superbot responds to customer queries over calls in real time, reducing response times and enhancing satisfaction. In the education sector, it manages student inquiries, provides course information, and ensures 24/7 availability for prompt and accurate responses. Also it is being utilised by various organisations to verify their incoming leads on a real-time basis, and profile them, while saving 60 per cent of their counsellors time. In e-commerce, Superbot assists with product inquiries, order tracking, and issue resolution like returns or refunds, improving customer experience and reducing operational costs. Healthcare uses include patient queries, appointment scheduling, and service information, improving efficiency and satisfaction. With multilingual support, Superbot serves diverse customer bases, making it essential for organizations aiming to enhance customer service with faster, more accurate, and personalised responses, fostering stronger client relationships.

    On the unique features that Superbot offers to help brands stand out in a crowded market

    Superbot is a highly versatile platform, uniquely positioned to meet the diverse communication needs of various industries. One of its standout features is its in-house speech recognition modules, which achieve an exceptional accuracy rate of over 92 per cent. This capability allows Superbot to excel in understanding local Indian dialects and pronunciations, ensuring clear and effective communication with customers across different regions. Moreover, Superbot offers a user-friendly DIY platform that empowers businesses to customise their conversational experiences. This feature provides greater control and flexibility, allowing businesses to tailor Superbot’s interactions to their specific requirements without extensive technical knowledge. Additionally, Superbot supports over 100 use cases, demonstrating its versatility and adaptability across different industries. From e-commerce to healthcare, Superbot streamlines operations by handling tasks such as appointment scheduling, order confirmations, customer support, and more. This broad application makes it a comprehensive solution for businesses seeking to enhance customer engagement and operational efficiency. Furthermore, Superbot’s scalability is another key advantage. It can manage over one million concurrent calls per day, ensuring reliable performance even during peak times. This scalability, combined with its advanced AI-powered conversation capabilities, positions Superbot as a leading choice for businesses looking to improve customer satisfaction and stand out in a competitive market.

    On the role you see Superbot playing in the future of advertising and marketing

    At Superbot, we’re leading the charge in revolutionising advertising and marketing by capitalising on the increasing prominence of voice bots in consumer interactions. According to a Deloitte study (2022), it’s projected that by 2030, voice bots will contribute to 30 per cent of total e-commerce sales, highlighting the growing importance of voice-based communication channels in driving business transactions. With the voicebots market size estimated to reach $98.2 billion by 2027, growing at a CAGR of 18.6 per cent during the forecast period 2022-2027, the opportunities for voice-based technologies like Superbot to transform businesses of all sizes are immense.

    At Superbot, we harness advanced AI-powered conversation capabilities to enable personalised and interactive engagement with customers. This empowers brands to deliver tailored messages and promotions directly through voice channels, enhancing customer interaction and conversion. Our 24×7 incoming helpline ensures zero wait time for user inquiries, significantly reducing average handling time (AHT) and enhancing customer satisfaction (CSAT). With our scalable and versatile platform, Superbot also supports various marketing strategies, from conducting surveys and gathering feedback to providing real-time assistance and personalized product recommendations. By integrating these cutting-edge capabilities, we empower businesses to drive innovation and efficiency in their advertising and marketing efforts, enabling them to maintain a competitive edge over their rivals.

    On Superbot ensuring credibility and reliability in the era of AI and deep fakes

    At Superbot, we ensure credibility and reliability in an era where AI is frequently misused through stringent security measures and ethical practices. We maintain data security with advanced encryption and hold ISO 27001 certification, ensuring secure storage and protection of user data against unauthorized access. Our robust authentication processes verify user identities, guaranteeing interactions with legitimate users and not malicious entities. We source information from reliable databases, ensuring responses are based on credible information and not susceptible to manipulation or misinformation. At Superbot, we also promote transparency by clearly communicating our capabilities and limitations to users, fostering trust. We adhere to ethical AI guidelines, ensuring our algorithms are fair, transparent, and free from biases. Continuous monitoring of performance and user feedback allows us to promptly address any issues that could affect credibility or reliability. Partnering with industry leaders and complying with regulatory standards further enhances Superbot’s credibility, providing a secure and trustworthy conversational experience.

    On Superbot enhancing customer engagement and retention for brands and transforming customer support for local businesses through AI-powered voice agents

    Superbot is revolutionising how brands engage and retain customers through its cutting-edge AI-powered voice interactions. It leverages advanced natural language processing and emotional intelligence to deeply understand customer queries and provide highly personalized, empathetic responses. This fosters meaningful connections and unparalleled customer intimacy, going beyond transactional interactions to cultivate brand loyalty and advocacy. Superbot’s multilingual capabilities ensure seamless communication across diverse regions, breaking down language barriers. By intelligently automating routine inquiries and streamlining complex processes like appointment scheduling or order confirmations, it drastically reduces response times, elevating customer satisfaction to new heights.

    For local businesses, Superbot offers a cost-effective and infinitely scalable solution for 24/7 exceptional customer service without compromising quality. Its real-time data access ensures prompt resolutions by providing the latest information. Additionally, Superbot’s feedback and survey tools enable continuous improvement, ensuring businesses can consistently meet evolving customer needs. Through its transformative voice capabilities, Superbot empowers brands to proactively engage customers, minimise churn, and build lasting, trust-based relationships. Local businesses gain a competitive edge by delivering unparalleled AI-driven customer experiences that transcend traditional limitations.

    On the impact of Superbot’s DIY portal on businesses of various sizes

    Superbot’s DIY (do-it-yourself) portal empowers businesses of all sizes to harness the power of AI-driven voice interactions without the need for extensive technical expertise. This user-friendly platform allows organizations to customize and tailor conversational experiences according to their specific needs, fostering a seamless integration with existing processes and workflows. For smaller enterprises, the DIY portal serves as a cost-effective solution, eliminating the barriers typically associated with implementing advanced AI technologies. It enables them to elevate their customer engagement strategies and deliver personalized experiences on par with their larger counterparts. Conversely, for larger corporations, the DIY portal offers unparalleled flexibility and control, allowing them to fine-tune Superbot’s capabilities to align with their unique business requirements and scale operations as needed. This democratisation of AI-powered voice solutions levels the playing field, enabling businesses of diverse sizes and industries to leverage Superbot’s transformative potential and gain a competitive edge in the ever-evolving landscape of customer experience management.

    On your future plans for Superbot, including global expansion

    At Superbot, our immediate focus is to solidify our position as the leading AI-powered voice agent solution in India. We intend to make an indelible mark across the nation by refining and augmenting our offerings to cater to the diverse needs of various industry verticals and regions. This strategic approach will enable us to gain a comprehensive understanding of the unique communication challenges faced by businesses operating in different sectors and geographic locations within India. By tailoring our solutions to address these specific requirements, we aim to establish Superbot as the go-to platform for seamless customer engagement and support across the country. Our commitment to continuous improvement will drive us to consistently enhance our natural language processing capabilities, expand our multilingual support, and integrate cutting-edge technologies to deliver unparalleled experiences for businesses and their customers.

    Once we have firmly established our presence and gained extensive insights from our nationwide operations, we will be well-positioned to embark on a global expansion strategy. With a robust foundation built on our success in India’s diverse market, we will leverage our expertise to adapt and localize our offerings for international markets. This will involve integrating new languages, cultural nuances, and region-specific communication preferences, ensuring Superbot’s relevance and effectiveness transcends geographical boundaries. Our global expansion plans will be driven by a steadfast commitment to innovation, collaboration with local partners, and a deep understanding of the unique challenges faced by businesses in different regions.

  • The ParentZ app serves as a complete guide for parents: Kiran Meena

    The ParentZ app serves as a complete guide for parents: Kiran Meena

    Mumbai: ParentZ is an online platform dedicated to revolutionizing the journey of parenthood. While parenthood is a profoundly rewarding journey, it can also be undeniably overwhelming. The app aims to simplify and enrich this journey by offering indispensable tools and guidance spanning from the early stages of pregnancy to the challenges of raising a teenager.

    Furthermore, the platform facilitates the monitoring of critical aspects such as feeding, sleeping, medications, and their baby’s growth. To navigate the inevitable challenges, they offer a comprehensive baby teething chart, making the life of a parent easier and child healthier.

    Indiantelevision.com caught up with ParentZ’s co-founder & head of content Kiran Meena who offered interesting insights regarding this app.

    Edited excerpts

    On brief overview of The ParentZ app and its primary functions

    The ParentZ app serves as a complete guide for parents, supporting you through every stage of your child’s growth. Inspired by my own parenting journey, we created this app to provide a trustworthy and comprehensive resource. The ParentZ – Baby Tracker App offers extensive tracking capabilities, enabling parents to monitor a wide range of activities crucial for their child’s development and well-being. From managing diaper changes to tracking medications and more, users can choose from over 15 different activities to record and analyze, ensuring comprehensive oversight of their child’s daily care and health.

    The app goes beyond tracking; it includes tools for health monitoring, developmental milestones, community support, and educational resources, offering a well-rounded approach to parenting:

    ●    Vaccine and Immunization Tracker: Keep track of your child’s vaccination schedule with reminders, detailed immunization information, and a scheduling tool that ensures timely vaccinations from birth through age 18.

    ●    Growth and Development Milestones Tracker: Record and monitor your child’s weight, height, head circumference, and other measurements. Generate growth charts and percentiles to visualize progress and ensure your child is meeting developmental milestones. This feature also includes checklists, tips, and insights for tracking milestones from birth to 5 years.

    ●    Baby Name Finder: Access the largest list of baby names to find and shortlist the perfect name for your baby. This tool helps parents navigate the important task of naming their child with ease and confidence.

    ●    Parenting Community: Engage with a supportive online community of parents and experts. This feature offers advice on a wide range of topics including pregnancy, baby care, toddler health, nutrition, home remedies, and product reviews. It provides a space for parents to share experiences, ask questions, and receive trusted advice.

    ●    Parenting Tools: Utilize a variety of tools to support different aspects of parenting. This includes ovulation calculators, pregnancy trackers, baby growth and milestone trackers, and body temperature monitors, making it easier to manage and track important health and developmental data.

    ●    Baby Teething Chart: Track your baby’s teething progress with a user-friendly chart, helping you anticipate and manage the teething process.

    ●    Body Temperature Monitor: Easily track and monitor body temperature, helping parents manage and respond to their child’s health needs effectively.

    ●    Symptoms & Medicine: Track and monitor your child’s symptoms, prescription, medicine, and doctor visits.

    ●    Feeding and Pumping: Track breastfeeding, pumping, bottle feeding, and solid feedings.

    These features collectively provide robust support for parents, managing their child’s health, growth, and development, while offering access to a supportive community and a wealth of knowledge.

    On this app helping parents to keep track of their child’s vaccination schedule

    The ParentZ app simplifies the vaccination process by offering a comprehensive solution for tracking and managing your child’s immunizations. When you create a vaccination profile for your child, the app generates a personalized immunization schedule based on their age and health requirements, adhering to national and international guidelines.

    The automated reminder system ensures that parents receive timely notifications ahead of each vaccination due date, helping to avoid missed appointments. Additionally, the app provides detailed resources about each vaccine, including its purpose, benefits, and potential side effects, helping parents make informed decisions.

    After each vaccination, parents can update the status in the app, offering a clear overview of administered and pending vaccines. The app’s syncing capability with healthcare providers allows doctors to input vaccination data directly, ensuring accuracy and maintaining an up-to-date immunization record. For parents managing more than one child, the app’s multi-child management feature streamlines the process, allowing them to handle multiple vaccination schedules from a single account.

    On this feature assisting parents in ensuring their child’s growth is on the right track

    I believe the growth and development tracking feature is one of the most valuable aspects of our app. As a mother, I understand the importance of closely monitoring a child’s development. Parents can record their child’s weight, height, head circumference, and other vital measurements. The app uses this data to generate growth charts and percentiles, providing a clear visual representation of the child’s growth compared to standardized benchmarks.

    Additionally, the app includes easy-to-use checklists, tips, and insights on child development from birth to five years. This helps parents identify potential concerns early and seek appropriate guidance or intervention if needed.

    On the impacting modern parenting and child health management

    The ParentZ app is transforming modern parenting by providing a unified platform that addresses a wide array of parenting needs. By integrating health monitoring, educational tools, and a robust community network, the app offers parents accurate and readily available information, reducing common stresses and uncertainties.

    The app’s detailed tracking capabilities allow parents to monitor their child’s health and developmental progress, enabling timely actions that can lead to better health outcomes. Additionally, the community feature encourages a more collaborative and well-informed parenting experience by allowing parents to interact, exchange experiences, and seek advice.

    On sharing any tips on how working parents can make the most out of this app to balance their professional and parenting responsibilities

    Response- For working parents striving to balance careers and parenting, The ParentZ app can be an invaluable asset. Here are some strategies to maximize its benefits:

    ●    Integrated Scheduling: Sync your child’s health and milestone reminders with your work calendar to manage both professional and personal commitments seamlessly.

    ●    Quick Updates: Dedicate a few minutes each day, perhaps during a lunch break or commute, to update the app with your child’s latest health data and milestones.

    ●    Community Engagement: Tap into the app’s online community during brief downtimes for quick tips or advice.

    ●    Personalized Alerts: Customize notification settings to receive alerts at convenient times, reminding you of upcoming vaccinations or milestones when you are less likely to be overwhelmed by work tasks.

    ●    Educational Snippets: Use the app’s educational resources in short bursts during waiting periods or breaks to stay informed about parenting best practices and child development.

    By integrating these strategies, working parents can leverage The ParentZ app to efficiently balance their work responsibilities with their parenting roles, ensuring their child’s health and development are well-managed without compromising their professional life.

    On your vision for the future of The ParentZ

    Our vision for the future of The ParentZ is to continually advance as the premier resource for all parenting needs. By incorporating the latest in research, technological innovations, and user feedback, we strive to enhance our platform’s offerings.

    We plan to introduce features that provide more tailored health insights and utilize predictive analytics for tracking child development. We also aim to improve community engagement tools to foster deeper connections among users. Partnering with healthcare providers and educational institutions will ensure that our resources stay accurate and up-to-date.

    Ultimately, our mission is to make the parenting journey more informed, connected, and fulfilling for every family.

  • Ipsos announces launch of Ipsos PersonaBot

    Ipsos announces launch of Ipsos PersonaBot

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the launch of Ipsos PersonaBot, an AI-powered tool that allows organisations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.

    Designed to augment the utility and value of segmentation studies, Ipsos PersonaBot uses AI to enable stakeholders across the organisation to interact with the personas identified in their segmentation study as if they were real people. Via a secure portal, they can ask questions about everything from attitudes and behaviours to communication needs to preferences regarding messages and channels – and probe further for deeper insights. Personas can be questioned individually or together, in the style of a focus group.

    Ipsos global head of service lines Christophe Cambournac commented: “The launch of Ipsos PersonaBot is a further step in leveraging the power of AI to help our clients make faster and smarter marketing decisions. We are proud to be ahead of the game in terms of AI in the market research industry, and to be able to provide a new dimension of insights and increased ROI for our clients.”

    While segmentation studies have the potential to support an array of marketing activities, often comprising a significant chunk of market research spend, many companies find it challenging to realise their full potential and hence, maximize the return on investment. Ipsos PersonaBot addresses this challenge by widening internal access to the segmentation, expanding its uses and applications, increasing stakeholders’ engagement levels and, ultimately, augmenting the depth of insight delivered.

    The consumer version of PersonaBot can be leveraged by virtually any manufacturer or service provider. Healthcare PersonaBot has been developed specifically to support the activation of healthcare segmentations and was developed in accordance with healthcare regulatory requirements.

  • Taiwan Excellence to showcase groundbreaking technologies at Taiwan Expo India 2024

    Taiwan Excellence to showcase groundbreaking technologies at Taiwan Expo India 2024

    Mumbai: Taiwan Excellence, renowned for its pioneering innovations and advanced technology across various sectors, will set up a pavilion at Taiwan Expo India 2024 for the seventh consecutive year. The expo, set to take place from July 8th to 10th at Bharat Mandapam (Pragati Maidan) in Delhi, is expected to be a major event.

    Taiwan Excellence aims to increase awareness of Taiwanese smart solutions, providing greater exposure and networking opportunities for award-winning brands, and introducing them to both Indian and global media and buyers. This year, the pavilion will be inaugurated by TAITRA chairman James C.F. Huang, and Indian dancer, choreographer, and television personality Shakti Mohan. The core focus for this year’s pavilion includes smart healthcare technology for smart home and living, advanced gadgets, ICT, and industrial products. offering an exciting and forward-looking showcase of innovations in these fields.

    In this edition, 24 brands will showcase groundbreaking products, many debuting for the first time in India, across diverse industries. The brands are ADVANTECH, AVer, CHIMEI MOTOR, CyberPower, EverFocus, Everlight Chemical, CYBO, GIGABYTE, GW Instek, HCP, Plimates, Hua-Jie, KANFON, Lanner, mbranfiltra, Mean Well, MicroBase, MSI, MODERNSOLID, JUSTIME, Transcend, Waterson, Wellell, and ZYXEL.

    Some of the HERO Products from these brands include CYBO Run, GIGABYTE’s Z790 AERO G Motherboard, KANFON’s Maglev Fiber Laser Cutting Machine, mbranfiltra’s Pocket Water Filter, and Plimates’ Energy Saving Paint, amongst others.

    Taiwan Expo, an annual event organized by the International Trade Administration MOEA in collaboration with the Taiwan External Trade Development Council (TAITRA), aims to strengthen the enduring ties between India and Taiwan. In 2023, two-way trade between India and Taiwan was worth $8.2 billion, with Taiwan’s exports to India reaching $6 billion, marking a 13 per cent growth and making India Taiwan’s 12th largest export market.

    Apart from business objectives, Taiwan Excellence is also actively involved in ESG campaigns as part of its corporate social responsibility. It will organise a unique sustainable activity at the pavilion, “Pedal for Progress,” to promote sustainability. This event will allow visitors to pedal towards distance goals, culminating in a tree plantation drive to reduce the carbon footprint. Taiwan Excellence also supports the “Go Green with Taiwan” global campaign, inviting creative proposals that combine Taiwanese sustainable green products with innovative solutions. The top three proposals will each receive a $20,000 prize, and submissions are open until 31 August 2024, at Go Green with Taiwan.

    As Taiwan Excellence celebrates its seventh year at Taiwan Expo India, it continues to forge new paths in innovation and technology, further solidifying the robust ties between India and Taiwan. This participation is set to foster greater collaboration and mutual growth, creating new opportunities for both nations in the years to come.

  • The devastating impact of data breaches on brand reputation

    The devastating impact of data breaches on brand reputation

    Any company handling data is susceptible to data breaches. IBM in 2023 conducted a study of 553 companies on the cost of data breaches, according to which a majority of organisations within the study had at least 1 major data breach in the past year. Healthcare was the most affected industrial sector by cyberattacks. Studies by sources like PwC have stated that data breaches are among the top reasons that ruin a brand’s image and have multifaceted repercussions, causing legal and financial setbacks as well. These studies also revealed that apart from external cyber attacks employees too were responsible for the accidental leakage of information.

    The main targets for such cyberattacks tend to be small and medium-sized companies since they are easy to penetrate by hackers. As small companies spend the least on cybersecurity they tend to be the most affected sector by cyber attacks. Certain small companies such as Code Spaces had to shut down due to heavy financial losses.  

    Data breaches shatter trust

    Studies have revealed that customers affected by data breaches stop doing business with the brand and may inform others about their negative experience resulting in some customers venting out on social media. Customers know that their information and once their data is breached, they are likely to move towards working with the competitor instead. A customer losing trust in a company is the most devastating and long term setback for that company. Therefore, the affected company must comply with data privacy and compliance regulations in order to build and nurture trust with their customers. Companies should even highlight their data protection policies and infrastructure to acquire new customers and strengthen trust with current ones.

    Cause financial loss

    Financial loss is the immediate and hard-hitting consequence of data breaches. The direct cost can include compensating customers, upgrading cybersecurity infrastructure, regulatory penalties and legal fees. Indirect financial loss includes the stock prices of the company plummeting post cyberattack. This usually happens since the sentiment towards the company changes and investors too are sensitive to the public perception of the company. Data breaches can significantly erode an investor’s confidence. A very popular example of share prices plummeting after a data breach is of Verizon acquiring the affected company Yahoo for a price $350 million cheaper after Yahoo suffered a data breach.

    Public scrutiny

    As mentioned earlier disgruntled customers might vent out on social media or even approach media houses to expose companies that suffered a data breach. News can spread fast making the company global news. Journalists make sure they dissect each and every detail about the data breach case and find the root cause and culprits behind it. IT becomes extremely difficult for companies to hide details in such situations and must have a plan ready to face these information hungry journalists. They need to be swift with regular updates on the situation and be upfront and transparent about the entire situation. They must leverage multiple media channels and take responsibility of their actions.

    What can be done?

    The best solution for cybersecurity is to prevent it all together. In order to do so a company must have a dedicated CIO chief information officer and a CISO chief information security officer who can take the responsibility of cybersecurity, build a long-term strategy, and lead a team of cybersecurity specialists. This builds a strong cybersecurity posture of the organisation and builds a culture prioritising cybersecurity. This will lead to each employee being mindful of various breaches and reduce accidental leakages. The short-term impact mentioned above is indeed devastating but long-term impact should also be mitigated such as loss of competitive advantage, reduction in credit rating, and increase in cyber insurance premiums. This can only happen when the entire organisation is part of the long-term cybersecurity mindset.

    The article has been authored by Tagglabs founder Hariom Seth.

  • Lakmē introduces an AR & AI-powered virtual tool – DefineU

    Lakmē introduces an AR & AI-powered virtual tool – DefineU

    Mumbai: The House of Lakmē, India’s first and largest makeup and skincare brand, has partnered with Perfect Corp, leading AI and AR beauty and fashion technology provider, to introduce DefineU – an innovative and personalised virtual makeover experience for its customers using the MultiSlayer Sticks. Through this groundbreaking collaboration, the brand offers an immersive and customized journey for its consumers by harnessing technology to revolutionize beauty.

    MultiSlayer Sticks help in eliminating a time-intensive, multi-step make-up routine with a singular, gender neutral product in stick form. These sticks are in two variants – MultiSlayer Cover Sticks, ft. six shades of foundation in a stick and MultiSlayer Face Sticks ft. 11 shades of blush, highlighter, and contour. For anyone looking for a lifted, snatched or a sculpted look, the MultiSlayer Sticks makes definition easy with DefineU, available on www. Lakmēindia.com.

    The tool provides beauty enthusiasts with an unparalleled level of engagement, redefining the way they explore and experience products. With Face Analyzer technology, DefineU scans a user’s face and identifies their unique face shape with precision and accuracy. Leveraging this insight, the tool recommends the perfect makeup look tailored to the user’s unique features. This expertise is further enhanced by Virtual Makeup Try-On technology, allowing consumers to virtually sample the Lakmē MultiSlayer Sticks and their shades in real-time.

    Since its launch at Lakmē Fashion Week X FDCI in March 2024, DefineU has offered an immersive and engaging experience. In a short span of time, the AR-powered interface has witnessed an adoption rate of 11 per cent, with the average time spent on the platform being 2 minutes and 22 seconds. Over 100,000 visitors have since then used the AR-powered interface to recreate beauty looks using the Lakmē MultiSlayer Sticks, customized to their face shape.

    Commenting on the partnership Lakmē VP Sunanda Khaitan said, “The House of Lakmē has always been a trendsetter. This time around as we debut an innovation in beauty tech with DefineU, we are aiming to change the way consumers approach beauty, by creating high performance and effective solutions. Complemented by our game changing Lakmē MultiSlayer Sticks, one can now participate in a comprehensive beauty experience at the intersection of product and technology to express themselves. We have engaged Perfect Corp.’s state-of-the-art AR and AI technologies to bring this to life.”

    “We’re thrilled to partner with Lakmē, one of the most iconic and loved brands to help enable a personalized, seamless, customer-centric shopping experience for users.” said Perfect Corp country head, India Tanuj Mishra. “Leveraging the power of AR, we’ve created DefineU, a groundbreaking virtual try-on tool. This collaboration brings cutting-edge technology to the forefront, empowering consumers with a beauty experience that surpasses expectations and sets new standards in the industry.”

  • Is AI becoming a better friend to the youth than humans: Cheil India’s new report

    Is AI becoming a better friend to the youth than humans: Cheil India’s new report

    Mumbai: Artificial Intelligence is dawning a new digital age, and the Indian youth are leading the charge, reveals a new report by Cheil India. The report, titled ‘Generation AI – Exploring the dual role of AI in Indian youths’ lives and its implications for brands, dives deep into AI usage by Gen Z students (aged 16 to 25) in India, covering their academic and personal uses of AI tools on an everyday basis. It includes quantitative and qualitative research findings from over 1200 students across the country.

    Cheil SWA president and CEO Limseob Chung said, “Over 68 per cent of the youth have a more positive perception of AI now than last year. Brands must adapt to this new reality where LLMs are the new best friends that the youth seek advice from. The caution regarding AI adoption is giving way to more optimism as the once-sceptics are turning into super users.”

    “We found 73 different usage scenarios for AI and this is just the tip of an iceberg yet to emerge” said Cheil SWA COO Sanjeev Jasani. “While it’s no surprise that more students are motivated to utilise AI for learning purposes, their personal uses are way more varied and interesting, ranging from daily life hacks to creativity to connecting with others.”

    Cheil India chief strategy officer Sourav Ray explained, “AI plays two roles: as the Liberator in academics, freeing students from the constraints of traditional education, and as the Conqueror in personal life, helping the youth seize new opportunities and face their fears.”

    AI as the liberator from traditional education

    On the academic side, there are six segments of AI usage by the youth:

    1. Troubleshooter: 33 per cent of students use AI to solve academic problems, mainly male students in schools and undergraduate studies. This liberation from academic grunt work is being sought majorly by around 54 per cent male students.

    2. Automator: 16 per cent automate school work and assignments, focusing more on co-curricular activities. This segment consists largely of college and university students.

    3. Instructor: 77 per cent believe AI enables self-paced learning, acting as a non-judgmental, tireless private tutor. Students appreciate this freedom to learn at their own pace.

    4.    Navigator: 15 per cent use AI as a scheduler or time-manager, especially before exams. STEM (29 per cent) and Business (27 per cent) students are the most common users in this segment.

    5. Explorer: Eight per cent use LLMs to explore new topics outside their current field of study, seeing AI as a career counsellor and guide.

    6. Mentor: Six per cent use AI as a co-builder of new ideas or ventures, they are mostly STEM (31 per cent) and Business (24 per cent) students. This segment is not just using AI; they are also creating future applications and businesses around AI.

    AI as the conqueror in personal life

    Gen Z has found an ally in AI, which shape-shifts into trusted confidants, creative collaborators, and relationship coaches. The 5 segments identified are:

    1. Genie: 31 per cent use AI for daily life hacks, from suggesting home décor tips to travel itineraries.

    2. Savant: 31 per cent expect AI to provide expert advice, replacing visits to specialists. This includes medical diagnosis, legal advice, astrology, make-up tips, coding help, and more.

    3. Co-creator: Many use AI as creative partners, generating inspiration for ideas or bringing those ideas to life with simple prompts. The most commonly used AI creative tool is Canva, followed by other tools like Designs.AI, Adobe Firefly, Figma and DallE.

    4. Wingman: Eight per cent seek AI’s help in social situations, particularly introverts or youth with social anxiety. This segment has 54 per cent male users, who are primarily residing in Metros.

    5. Buddy: While 72 per cent believe AI will soon understand them better than many people, there are few who are using it to conquer loneliness (11 per cent). This segment actively seeks a friend or a therapist in AI, discussing personal issues or having intimate conversations. The report calls this “human-machine symbiosis” once only shown in sci-fi movies, but now happening in real life.

     

    The flipside: A cautionary tale of over-dependence on AI

    However, not everything is rosy in ‘AI-land’. The report also highlights the rising concerns among the youth. 41 per cent fear that overdependence on AI will reduce creative or critical thinking skills. Nearly 40 per cent doubt the quality of AI-generated outputs, calling them too generic or superficial. In academic spheres, while there is broader acceptance of AI in everyday learning, 56 per cent still hold the conventional view that using AI is a form of cheating.

    If AI is affecting the way we think independently, the question, therefore is: Will the famous Descartes quote “cogito ergo sum” still hold true in the age of AI?

    How should brands navigate this new AI world order

    The report also provides specific insights for brand builders and business leaders on navigating the future:

    1.  High-involvement experiences: Brands need to understand the level of AI involvement among youth before creating AI-enabled solutions. The report shows how the needle needs to move from ‘transactional exchanges’ in low-involvement users to ‘relational experiences’ in highly-involved ones.

    2.  To each their own brand: Customers are becoming so AI-dependent that their purchase journeys are beginning with a prompt. Brands might soon need to achieve AI-enabled hyper-personalization, creating distinctive new identities and offerings for each consumer.

    3.  Brands as AI: Brands that have traditionally focused on building a personality over time need to now start thinking about ‘brand personification’. Future consumers will prefer interacting with brands as if they are friends or mentors. Imagine a 16-year-old asking Nike about weight loss or asking Dove about building confidence. This might be the right time to start developing “brand LLMs”.

    4.  Empathy is the key: AI solutions must act with empathy, addressing human vulnerabilities to either liberate youth from their issues or help them conquer new frontiers. The question every brand need to ask is: What will we as a brand do with AI that either liberates or conquers?