Category: Technology

NEW DELHI: Acknowledging that the major hurdle in digitization presently is the absence of digital receiver sets and the fact that about 45 per cent TV sets are Black and White, a sub-group of the Planning Commission has recommended rationalization of the total taxation level to 12 per cent.

The sub-group on ‘Going Digital‘ set up by the Planning Commission and headed by Rajeeva Ratna Shah, member secretary in the Planning Commission and a former CEO of Prasar Bharati, said this will mean the excise duty on digital TV set, set top boxes (STBs) and its inputs be rationalized to 8 per cent and there should be a state VAT of 4 per cent. This will give impetus to the indigenous STB industry, which would generate economic activity and employment in the country.

The sub-group noted that STBs and the digital Conditional Access System (Cas) act as a catalyst for implementation of digitization. The Consumer Electronics and TV Manufacturing Association (Cetma) has indicated that the cost increase in case of a TV set, capable of receiving digital terrestrial signal in addition to analogue signal would be about Rs 1000 from the existing prices. For the existing analogue TV sets, which are expected to be around 120 million by year 2010, the consumers would need to have Digital Terrestrial Transmission STB to receive the signals. The cost of STB is presently about Rs 2250 and is decreasing every year by 7 to 8 per cent.

The industry would require a lead time of six months to meet the demand for the digital TV sets and radio receivers. Similarly, the industry would be in a position to provide STBs in about 16 to 20 weeks from the time the government decides to change over to digital broadcasting.

“But for successful rollout, the government needs to firm up the transition path and announce timelines so that all the stake holders could put their acts together and make the transition as smooth and successful as possible. The success of DTT depends upon the availability of requisite consumer end equipment and introduction of STB coupled with Cas.”

The sub-group added that India was a price sensitive market and one solution or product fits all cases is not commensurate with consumer thinking. Hence there may be need to introduce various models of STBs (having digital to analogue converter with addressability of channels with Cas to high-end models) with increasing value added features to meet the requirements of the consumers. The requisite standards need to be put in place for this.

Out of 61 million households cable connections all over India , 35 per cent are in rural areas. This service is easily available and affordable in the rural areas. This industry is geared up to meet the challenge of digital broadcasting, the sub-group noted.

At present, the signals from uplink station to satellite and from satellite to cable TV head-end are already digital. The signal from cable TV head-end to subscriber is both in digital and analog format. Most of the multi-service operators (MSOs) in the metros and big cities have already gone digital. Thus, only 7000 head-ends required to go digital.
Furthermore, all franchisees are not affected by digitization as they only pass the signal (analog/digital) received from the head-end to the subscribers and do not process the signal. Digitization of subscribers end depends on introduction of digital TV in the market at affordable prices and immediate digitalization of cable TV head-end.

To further galvanize the rollout, all the content producers – Prasar Bharati as well as private operators – should provide agreed and identified channels in the digital/HDTV format to MSO/cable operators under the “Must Carry” clause.

Going digital encompasses digital broadcasting, telecom as well as other technologies for access and backbone networks which deploy digital systems. While some of the frequency bands used for broadcasting have exclusive allocations for ‘broadcasting‘, most of the bands are shared with other services.

For example, the 800/ 900 MHz bands used for cellular services – GSM & CDMA, etc. are available for broadcasting also. The satellite based TV broadcasting is mostly in the frequency bands, which are shared with microwave systems. Hence, while evolving/ modifying the NFAP (National Frequency Allocation Plan), the relative national priorities of various spectrum based services have to be taken into account.

Normally digital transmissions require larger bandwidth. However, with modern compression techniques, which are improving continuously, it is now possible to accommodate multiple channels in the RF bandwidth of a single existing (analogue) channel. Hence, on complete transition to digital systems in broadcasting, the spectrum requirements should reduce or alternatively, it would be possible to transmit larger number of channels in the bandwidth occupied by existing channels.

During the transition phase, existing analogue and new digital systems would need to be broadcast together, requiring larger spectrum bandwidth. The requirements can be assessed once the number of channels for simultaneous transmission is worked out. With digital broadcasting, it is possible to include data, Internet, etc. within the broadcasting channels.

During the migration from Analogue to Digital Radio, new frequency assignments have to be identified to facilitate smooth migration and for some time both the existing analogue transmissions as well as new digital transmissions would continue. Hence, there will be spectrum constraint during this transition phase. Also, the spectrum for digital migration may need to be identified for both Prasar Bharati as well as Private FM Broadcasters.

The sub-group, comprising 17 members, was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the presidents of Cetma, Mait, Nasscom, and ISP Association of India, co-chairman of the Ficci entertainment committee Kunal Dasgupta, chairman of the CII entertainment committee, chairman of the Film & Television Producers Guild of India, president of the Cable TV Operators Association, Rajiv Mehrotra who is the managing trustee of the Public Service Broadcasting Trust, Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Sameer Rao who is vice-president in charge of strategy, planning & regulatory in Star India, and a representative of the Prime Minister‘s Office.

MUMBAI: Having finalised on Malaysia-based Astro as his 20 per cent equity partner, Sun network chairman and managing director Kalanithi Maran is preparing the ground to launch his direct-to-home (DTH) service. He has decided on Iredeto as the encryption system while the set-top boxes (STBs) will be from Coship Electronics in China and South Africa-based UEC Technologies, a source close to the company says.

“He is also looking at more STB vendors. Besides the basic box which will be competitively priced, he will have graded STBs. Multiple vendors will ensure supply safety in case of a huge demand for his service,” adds the source.

Maran will be using MPEG-4 technology that will allow him to compress more TV channels per transponder. While MPEG-2 can pack in around 12 channels, the advanced compression technology will be able to accommodate over 20 channels.

Maran will have seven Ku-band transponders on Insat-4B, which launches on 10 March, while Prasar Bharati‘s free-to-air (FTA) package DD Direct Plus will have five on the same satellite.

He may consider himself lucky when the launch of Insat-4C satellite failed in July 2006 after the rocket carrying it veered off course and exploded. He had booked six Ku-band transponders (and one more for digital satellite news gathering) on it for Sun Direct‘s DTH service.

By being located on the same satellite, Sun‘s subscribers will be able to access DD Direct‘s channels without Maran having to separately put them on his transponders.

Dish TV which was sharing the NSS-6 satellite with DD, will not be hit badly after the migration. Since NSS-6 is at 95 degree East, a minor realignment of antenna will be required for receiving the channels as Insat-4B shall be located at 93.5 degree East. Tata Sky, on the other hand, will have to recarry DD channels on their transponders.

The DTH play in India is, indeed, turning out to be a hot chase for satellite space. If Tata Sky had to wait for the launch of Insat-4A as rival Dish TV aggressively went on mopping up customers, it is now the turn of Anil Ambani‘s Bluemagic and Bharti Telemedia to plead with the Indian Space Research Organisation (Isro) to provide them with Ku-band transponders.

In the sprint to start DTH before the market gets taken away, Bharti may be the clear loser. Unless, of course, it gets the approval from Isro to be on Measat-3, a foreign satellite launched from the Astro Group.

“Measat has made their Ku-band transponders available for us and have supplied the data. We are studying it technically and are making an internal evaluation,” says Isro contract management and legal services director SB Iyer.

The satellite has 49 dbW (decibel Watts) as compared to Insat‘s 53. “We have indicated this problem and Measat has said that it would examine it and come up with a solution. Insat-4B has 53 dcW and offers a powerful beam across the country. We will have to ensure quality and also come into an agreement with Measat. Besides, the users will also have to express their interest in the satellite,” says Iyer.

Measat-3 has 24 Ku-band transponders and has been designed to provide capability for data services and DTH applications in Malaysia, Indonesia and the Indian Subcontinent.

If no clearance is given to Measat, Bharti will have to wait the longest with Insat-4G launching only by 2008-end. The DTH market could possibly have settled by then with the spoils being distributed among Dish TV, Tata Sky, Sun and Reliance‘s Bluemagic.

Anil Ambani will get a shot at the DTH market after Insat-4CR (replacement) launches in the quarter beginning July this year. Reliance has asked for eight Ku-band transponders and Isro is reserving the remaining four for other users like National Informatics Centre.

MUMBAI: Fox Interactive Media (FIM) in the US has bought ad technology firm Strategic Data Corporation.

It is hoping to better leverage the data of its social networking site MySpace from user profiles, blogs and bulletins.

The acquisition will allow for more-refined audience segmentation and contextual micro-targetting.

Media reports state that FIM will be able to create lifestyle audience segments and ad packages for performance- and CPM-based ad campaigns. The company has not yet employed user profile information to target display ads, but it has used the data to better target Google sponsored text ads.

FIM properties generated more than 40.4 billion page views in January, according to ComScore, with the vast majority coming from MySpace. News Corp chairman Rupert Murdoch recently said that MySpace is generating about $25 million per month in ad revenue, growing at about 30 per cent per quarter. Yet despite the fast growth rate, the site lags far behind revenue generated by sites of similar size, with generic ad impressions often priced at less than $1 CPMs because FIM has so far not been able to target them to visitor interests.

MUMBAI: According to a recent survey commissioned by Microsoft’s MSNGames, a casual gaming site, Americans are feeling more stressed out and starved for time than ever.

56 per cent of men (age 18 to 34) and 71 per cent of women (age 18 to 34) spend less than an hour on themselves a day engaged in activities that provide downtime or alone time and are pampering or relaxing to them.

Once considered a simple leisure pursuit, playing casual games — including action and arcade, puzzle, word and trivia, and card and board games — is among the activities men and women said they like to engage in when they have just 20 minutes to ‘recharge‘ during the day.

Although stress reduction and mental dexterity are often cited as reasons people of all ages play casual online games, males in the 18 to 34 age bracket are most likely to list playing games as a daily escape — a chance to indulge in some “me time.” Men are also more likely than their female counterparts to play a game at work, with males age 18 to 34 most likely to sneak in a quick game during their day.

With many people indicating they have a mere 60 minutes a day to spend on relaxing activities, it is no wonder U.S. men and women are seeking easy, quick stress-reduction techniques. As a result, MSN Games has teamed up with Dr. Kathleen Hall, the founder of the Stress Institute, to urge Americans to resolve to “Take Back Your Time” this year and engage in activities that help reduce stress and give the brain a boost.

Dr. hall says, “Reclaiming just 10 minutes of ‘me time’ each day can greatly improve your sense of well-being. Stress can have a catastrophic effect on our mental, physical and spiritual health. In today’s harried and hectic world, taking time out for stress-reducing activities is no longer a luxury, but a 21st-century necessity.”

More than 13 million people each month play ‘brain food‘ games on MSN Games, such as the numeric logic game “Sudoku,” virtual aquarium “Fish Tycoon,” gem-swapper “Bejeweled 2” and the family favorite card game “UNO.”

“There is a growing body of medical research that shows stress can cause the memory to become impaired. But playing online casual games, such as brainteasers, crossword puzzles, trivia titles, and any variety of mentally challenging and fun games, can actually stimulate the brain and stimulate new connections between cells” says Dr. Hall.

The MSN Games survey found that nearly two-thirds of US adults who have played a quick, fun online game in the past 12 months say that they feel less stressed afterward, indicating that arcade-style games are an excellent destination on the road to wellness.

“We know that ‘play’ de-stresses the body and actually lowers our blood pressure and heart rate. Taking a break to solve a brain-teasing puzzle or take on a fun vocabulary challenge on MSN Games is a perfect way to clear your mind of the clutter and stress that can pile up during the day,” Dr. Hall adds.

MUMBAI: DTH service providers Dishtv and Tata Sky will use the upcoming cricket World Cup to entice their viewers and increase subscription numbers.

Dishtv has come out with a World Cup For Free offer. It has come out with a special world cup promotional pack at Rs 3990, all inclusive with six months subscription free. This also includes dishtv‘s sports active services free for the same six-month period. The offer is being introduced by the dishtv mascot who entices the viewer with his histrionics and invites them to this unique experience only on dishtv.

Dishtv is positioning itself as offering active services that enable a better than stadium experience for the viewer. Besides digital picture quality and stereophonic sound, viewers will have value added controls.

The matches can be viewed with multi-camera angles. Subscribers can watch a match through three different camera angles – the main feed, the square leg and the third which will be a mix of stump cam/high wide shot.

Language Feed: The dish subscriber will have the opportunity to hear the commentary from a choice of five languages – English, Hindi, Tamil, Telugu and Bengali along with a live stadium ambient sound.

Highlights: Match highlights, i.e. all wickets and key shots like – 4‘s, 6‘s will be available to the dishtv viewers at the press of a button whenever they want

Statistics: The dishtv subscriber will have access to a stupendous Amount of cricketing data like team line ups, score cards, in-depth history of the players, their past records and so on again on their TV screens merely at the touch of a button.

The firm says that subscribers will get the Sports Active services at no extra cost that would otherwise cost Rs. 25 per month.

Dishtv CEO Arun Kumar Kapoor says, “Cricket is like religion in our country and the Cricket World Cup being the biggest opportunity to delight the consumers. With the advent
of active services and new consumer offers available in the market, the subscribers have a win win situation. dishtv has always worked towards maximising its viewer‘s delight and will continue to do so”.

Commenting on the caricature launched by, dishtv to flag off the World Cup campaign, dishtv VP marketing Anjali Malhotra says, “The mascot lends a face to the brand that is warm, consumer friendly and trustworthy. Moreover he seems to simplify an otherwise perceived technology product apart from adding an element of fun to our communication as we are but, an entertainment provider to Indian homes. We are sure that the consumers will warm up to him.”

As far as Tata Sky is concerned the company‘s MD and CEO Vikram Kaushik says, “Tata Sky is offering free subscription for three months and has roped in actor Hrithik Roshan for its new marketing campaign.”

He explains that as part of this campaign select viewers who have subscribed before 15 April will get to watch the World Cup final match with him. In adition the company is extending the free pricing policy to the second, third and fourth television set within a consumer‘s household.

“The new marketing campaign is a step to reach one-million subscriber base by the end of this year. We expect phenomenal subscription during the World Cup.”

MUMBAI: France has set a new benchmark for European digital television (DTV) policy.

Strategy Analytics Broadband Media and Communications service has come out with a study Digital TV Transition: Europe Watches France‘s Mandates As Terrestrial HDTV Arrives.

France‘s new ‘TV of the Future‘ law has taken an important step towards high definition television (HDTV) on the digital terrestrial television (DTT) platform by allocating capacity for HD channels and mandating HD tuners in HD-Ready TV sets.

These decisions will have ramifications for other countries in Europe, which will watch these developments with interest. There will also be important lessons from the French approach to licensing HD channels that takes place over the next few months.

According to this report, the decisions made in France will put increased pressure on other European countries to accelerate their own policies towards HD on DTT platforms.

Strategy Analytics principal analyst David Mercer says, “Most other European countries are still at the discussion stage regarding the introduction of HDTV on their DTT platforms.

“France has taken an important lead by allocating the capacity for HDTV and ensuring that future HDTVs will be able to receive these new channels. The industry will be satisfied that France has set clear policy goals on these important issues.”

Also according to the report, France‘s plan to switch off analogue television broadcasts by 30 November, 2011 remains an ambitious goal, given much of the country‘s still heavy dependence on those signals. But the country‘s aggressive top-down approach to policy setting gives much-needed clarity to industry decision makers, which will allow technology vendors and service providers to plan with confidence.

MUMBAI: With the 79th Annual Academy Awards around the corner Excel Home Videos in association with Twentieth Century Fox, Walt Disney Home Entertainment and Merchant Ivory Production has launched an Oscar DVD Film Festival.

The fest titled ‘Oscar Fever 2007‘ will continue from 22 Feb tol 15 March. It will feature 46 movies including The Sound of Music, Aliens, The French Connection, Gentleman‘s Agreement, Titanic, Tora!Tora!Tora!, Braveheart, Sideways, Great Expectations, Miracle On 34th Street, The Abyss, Walk the line, Boys Don‘t Cry, The Full Monty, Independence Day, The Longest Day, Moulin Rouge, Mrs DoubtFire, The Omen, Butch Cassidy And The Sundance Kid, Mary Poppins, Cold Mountain, Finding Nemo, The Little Mermaid, The Chronicles of Narnia, Pearl Harbor, Dick Tracy and, Howards End.

Says Excel Home Videos managing director M.N Kapasi, “This is the first time in Indian Home Entertainment that multiple Hollywood Studios have come together for a Movie Extravaganza. This is a great opportunity for cinema buffs to expand their collection and also upgrade their VCDs to high end DVDs.”

The Festival will feature a unique reward point system with movies with more Oscars carrying higher points. There are also opportunities for consumers to win free DVDs.

MUMBAI: The sales of media on the internet and cellphones are expected to rise 23 per cent over the next four years, according to a IBM study. The upsurge is largely driven by TV networks and film studios putting more of their content online.

IBM researchers estimated new media sales to grow at nearly five times the rate of traditional media. The biggest surge, they claim will come from the internet syndication of professionally produced programming, which is expected to jump 33 per cent to $25 billion.The research cites examples of Walt Disney Co. offering episodes of hit prime-time shows “Lost” and “Desperate Housewives” for free on ABC.com and Sony Corp. offering a Star Wars-themed multiplayer game on its Web site.

The IBM report comes in the wake of Google Inc.‘s stalled talks with U.S. television networks to provide TV show programming to online video service YouTube.Media companies like Viacom Inc. and General Electric‘s NBC Universal are making their programming more widely available on the Internet, but have failed to land distribution deals with YouTube over deal terms and copyright concerns.Viacom in early February demanded that YouTube remove more than 100,000 video clips from the service.Still, the internet syndication of traditional media companies‘ programming will be a small part of the estimated $655 billion of annual media revenue in 2010.

NEW DELHI: Even as President A P J Abdul Kalam declared that the year 2007 will be the ‘Year of Broadband’, there are plans to increase to more than two-fold the broadband and internet users in the country over the next three years.

In his address to the joint sitting of both Houses of Parliament on the opening day of the Budget session, Dr Kalam had said yesterday the government was committed to bridging the digital divide by providing broadband coverage throughout the country. ‘Our information technology sector continues to develop and remain globally competitive’.

According to the Broadband Policy 2004, there were approximately six million internet and three million broadband subscribers in 2005, and this figure is estimated to rise to 18 million and nine million respectively this year. By the year 2010, India hopes to have 40 million internet and 20 million broadband subscribers.

Plans are on the anvil to provide broadband services in 400 cities and service providers have plans to reach 1000 cities by the end of 2007. These cities include the 63 cities identified under the National Urban Renewal Mission. The real challenge is to connect the remote villages unconnected so far due to various reasons. One of the viable options for providing connectivity is through wireless mode.

According to the Sub-Group on ‘Going Digital’ set up by the Planning Commission and headed by Rajeeva Ratna Shah, Member Secretary in the Planning Commission and a former Prasar Bharati CEO, introduction of broadband connectivity opens up new market for providing value added services which can be derived from the digitization.

The Sub-Group noted that penetration of TV is much higher than PC in the industrialized countries, and provides interactive services including internet on TV and TV on internet. These services can potentially benefit especially the ‘information poor’ and thus reduce the information gap in the society, which is an important implication of the convergence.

Internet on TV can be provided using Out Of Band (OOB) and In Band (IB) structures. In the IB structure the internet is transmitted alongside with the broadcasting signal. Here the characteristics of the broadcasting infrastructures will have a decisive role on the available services.

It noted that TV on internet which is also known as WEB TV/Cyber TV will be the future of broadcasting. A precondition for the WEB TV to be able to replace digital TV is the transmission capacity at the end users site increases to such level that it can be possible to provide digital TV services. WEB TV needs to be co-evolved with digital TV and act as complementary for delivery of services.

The Sub-group has accordingly drawn up a roadmap of digitalization through a a phased approach should be taken for going digital covering all the seven mega cities by 2011 in the first phase and the rest of the country by 2013.

The Sub-Group comprising seventeen members was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the Presidents of CETMA, MAIT, NASSCOM, and ISP Association of India, Co-chairman of the FICCI Entertainment Committee, Chairman of the CII Entertainment Committee, Chairman of the Film & Television Producers Guild of India, President of the Cable TV Operators Association, Mr Rajiv Mehrotra who is the Managing Trustee of the Public Service Broadcasting Trust, Mr Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Mr Sameer Rao who is Vice-President in charge of Strategy, Planning & Regulatory in STAR India, and a representative of the Prime Minister’s Office.

It was also agreed that a group chaired by Mr B S Lalli, the CEO of Prasar Bharati who is also Chairman of the Indian Broadcasting Foundation, and some private broadcasters like Star, Zee, Sony, Eenadu etc. and their major MSOs will examine an eleven-stage process and firm up their sequencing and put the entire process on a “digital upgrade timeline”.

The Sub-group has accepted a recommendation for an eleven-stage process for laying down the migration path for migration from analogue transmission to digital domain:

i. Testing, publication and adoption of technical standard for digital terrestrial transmission.

ii. Publication and adoption of national standards for digital cable television.

iii. Prasar Bharati’s roll out of transmission conversion from analogue terrestrial to digital terrestrial both for radio (AIR) and Doordarshan (DD).

iv. Introduction of addressability and conditional access system in cable and satellite TV environment.

v. Road map and commencement of indigenous production of STBs containing features such as (a) digital analogue convertors for delivery of digital signal at subscribers’ end and (b) conditional access and addressability features.

vi. Publication and adoption of national digital television standards for manufacture of digital receivers.

vii. Commencement of indigenous production of digital receivers.

viii. Commencement of digital terrestrial broadcast in selected cities by Prasar Bharati staring with Delhi by 2010 and covering all areas by 2013 in four steps.

ix. Commencement of HDTV broadcast for Commonwealth Games 2010 by Prasar Bharati.

x. Commencements of digital signal delivery at subscribers end in Cable and Satellite (C & S) homes.

xi. Nationwide switch off of analogue broadcast both for terrestrial and C & S homes (2015).