ITV

Category: Technology

  • India lucrative market for 4K UHD STBs: Grand View Research

    India lucrative market for 4K UHD STBs: Grand View Research

    MUMBAI: Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

    American research firm Grand View Research Inc has forecast in a new report that India is “poised to emerge as a lucrative market for UHD STBs with the country expected to witness a CAGR substantially higher than the regional (Asia Pacific) average. Several DTH operators such as Tata Sky, Videocon, and Airtel have launched UHD STBs and are attempting to achieve a higher rural penetration with affordable regional packages.”

    The report says that the APAC 4K STB market was valued at just over $50 million in 2015 and will witness a high growth over the next eight years with India leading the charge.

    The Grand View Research Inc analysis states that the global 4K STB market size is projected to reach $7.18 billion by 2024. The growing inclination of the global public towards UHD video viewing can be attributed as the major reason for the 4K STB market growth.

    The demand for media-rich home entertainment services among consumers is increasing and is anticipated to fuel market growth. The growth is further fostered by favourable government initiatives, large-scale digitization programs, and mandatory installation of set-top boxes. Improved standard of living owing to increased purchasing power is positively impacting the industry growth.

    The initiatives undertaken by the Federal Communications Commission for supporting third-party STB manufacturers is paving the way for the expansion of the Ultra High-Definition (UHD) STB industry. The market is anticipated to gain traction in Asia Pacific owing to the strong presence of low-cost set-top box manufacturers, especially in countries such as Korea, Taiwan, and China.

    The increasing penetration of 3D and 4K TVs and escalating demand for large screen displays are fuelling the demand for UHD STBs. Smart features such as STB operability through voice commands given by remote control unit (RCU) is garnering high potential. The computational capabilities of STBs in combination with the advent of quality standards to satiate growing customer expectations have culminated in the STB market growth.

    Further key findings suggest:

    Internet Protocol Television (IPTV) 4K STBs accounted for over 20 per cent of the market share in 2015 and are expected to witness considerable growth over the forecast period. Increasing broadband penetration can be attributed as the major reason for the rise in the market share of IPTV 4K Set-top Box devices.

    The IPTV STB product segment is projected to gain traction owing to benefits such as integration of TV, PC, home phone, and wireless devices offering a high quality of viewing experience to the end-users.

    Key industry participants include ZTE Corporation, SAGEMCOM, Arion Technology, Roku, and Infomir. Manufacturers are emphasizing on UHD STBs incorporated with interactive 4K content to gain a competitive edge in the industry.

    Technology giants such as Apple have managed to make their mark in this competitive industry. The Apple TV device aids the streaming of (Over-The-Top) OTT content and other videos over the internet. The launch of advanced OTT devices such as Google Chromecast media streaming device and Amazon’s Fire TV STBs have opened up new avenues in the industry

  • Infor appoints Dass as south Asian subcontinent V-P

    Infor appoints Dass as south Asian subcontinent V-P

    MUMBAI: Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise.

    Ashish will be responsible for further scaling Infor’s business operations in the region, driving the next level of innovation, growing a high performance sales team and partner network contributing to the next phase of growth.

    Ashish brings with him 20 years of international experience in P&L and Sales & Operations management, across both start-ups and established multinational organizations in the Enterprise Software Applications space across Europe, South Asia, Middle East & Africa. His previous roles called for diverse leadership, sales and business experience in the areas of ERP (Manufacturing, Retail & Distribution), BFSI (Core Banking, Treasury, lending, Investment Banking, AML & ALM, Analytics, CRM & BI), and professional & managed services. He has played major roles in directing organizations towards their growth paths, increasing sales and bottom line by establishing new growth markets and improving operational efficiencies. Prior to this appointment, Ashish has held senior management roles in 3i Infotech Ltd and Misys International Banking.

    Tarik Taman, general manager, India, Middle East and Africa (IMEA), Infor, said, “With a strong footprint in the region, India – which is leading the digital transformation wave and emerging as the fastest-growing major economy in the world – is a strategic market for Infor. At our ‘Inforum’ event in New York City recently, we announced plan to quintuple market share in the region by 2020, for which India will play an instrumental role. Ashish’s appointment is timely.”

    Dass, listed in the top 50 Indian influential leaders (2015) by Forbes Middle East in the Arab World, said, “I am certain that I will be able to further shape the success of Infor in the competitive Indian enterprise software market.”

    Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector.

  • Infor appoints Dass as south Asian subcontinent V-P

    Infor appoints Dass as south Asian subcontinent V-P

    MUMBAI: Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise.

    Ashish will be responsible for further scaling Infor’s business operations in the region, driving the next level of innovation, growing a high performance sales team and partner network contributing to the next phase of growth.

    Ashish brings with him 20 years of international experience in P&L and Sales & Operations management, across both start-ups and established multinational organizations in the Enterprise Software Applications space across Europe, South Asia, Middle East & Africa. His previous roles called for diverse leadership, sales and business experience in the areas of ERP (Manufacturing, Retail & Distribution), BFSI (Core Banking, Treasury, lending, Investment Banking, AML & ALM, Analytics, CRM & BI), and professional & managed services. He has played major roles in directing organizations towards their growth paths, increasing sales and bottom line by establishing new growth markets and improving operational efficiencies. Prior to this appointment, Ashish has held senior management roles in 3i Infotech Ltd and Misys International Banking.

    Tarik Taman, general manager, India, Middle East and Africa (IMEA), Infor, said, “With a strong footprint in the region, India – which is leading the digital transformation wave and emerging as the fastest-growing major economy in the world – is a strategic market for Infor. At our ‘Inforum’ event in New York City recently, we announced plan to quintuple market share in the region by 2020, for which India will play an instrumental role. Ashish’s appointment is timely.”

    Dass, listed in the top 50 Indian influential leaders (2015) by Forbes Middle East in the Arab World, said, “I am certain that I will be able to further shape the success of Infor in the competitive Indian enterprise software market.”

    Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector.

  • Siti & DishTV opt for Conax conditional access

    Siti & DishTV opt for Conax conditional access

    MUMBAI: The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are slated to roll out.

    Based on the flagship Conax ContegoTM security hub, the Conax Cardless conditional access (CA) technology will be a key and essential security component integrated in the chipsets, which will enable use of multiple layers of content protection in the new Dish TV India and SITI Networks cardless STBs.

    Conax Cardless technology employs a unique combination of hardware security and software security providing a hardware root of trust for the best level of protection. The secure software is executed within a purpose-built hardware protected environment (Secure Execution Environment) within the chipset.

    The Conax Cardless technology provides seamless co-existence with legacy smart card population, all based on a single, unified back-end, meaning in any operation only one back-end is necessary
    “With the growing competitive landscape in the operator segment, and the need for access to costly premium content and at the same time keeping operational costs low, it is essential to employ flexible solutions that also offer a high level of security as we look to continue to grow our business”, says Dish TV India managing director Jawahar Goel. “Conax has been a long term partner and we believe their strong security solutions will continue to provide an important layer of security to our growing pay-TV business already servicing over 13 million subscribers.”

    “As we continue to advance our footprint in the Indian cable TV market and venture into digitization in phase 3 and phase 4 markets it is essential that new and cost-effective security solutions are available to us. SITI Networks is pleased to further its existing relationship with Conax and implement the Conax cardless technology going forward in our markets,” says Siti Networks CEO & executive director V.D. Wadhwa.

    “Conax’ long term relationship and partnership with the Essel group reaches a new milestone today as we look to further strengthen both the Dish TV and SITI Networks platforms and help expand its customer base with a new high security, flexible and revolutionary solution,” says Conax president & CEO Morten Solbakken. “With this unique concept they are well positioned to capture additional new market share and protect the premium content demanded by savvy consumers. We are honored to work together with Essel Group in the next step of their journey.”

  • Siti & DishTV opt for Conax conditional access

    Siti & DishTV opt for Conax conditional access

    MUMBAI: The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are slated to roll out.

    Based on the flagship Conax ContegoTM security hub, the Conax Cardless conditional access (CA) technology will be a key and essential security component integrated in the chipsets, which will enable use of multiple layers of content protection in the new Dish TV India and SITI Networks cardless STBs.

    Conax Cardless technology employs a unique combination of hardware security and software security providing a hardware root of trust for the best level of protection. The secure software is executed within a purpose-built hardware protected environment (Secure Execution Environment) within the chipset.

    The Conax Cardless technology provides seamless co-existence with legacy smart card population, all based on a single, unified back-end, meaning in any operation only one back-end is necessary
    “With the growing competitive landscape in the operator segment, and the need for access to costly premium content and at the same time keeping operational costs low, it is essential to employ flexible solutions that also offer a high level of security as we look to continue to grow our business”, says Dish TV India managing director Jawahar Goel. “Conax has been a long term partner and we believe their strong security solutions will continue to provide an important layer of security to our growing pay-TV business already servicing over 13 million subscribers.”

    “As we continue to advance our footprint in the Indian cable TV market and venture into digitization in phase 3 and phase 4 markets it is essential that new and cost-effective security solutions are available to us. SITI Networks is pleased to further its existing relationship with Conax and implement the Conax cardless technology going forward in our markets,” says Siti Networks CEO & executive director V.D. Wadhwa.

    “Conax’ long term relationship and partnership with the Essel group reaches a new milestone today as we look to further strengthen both the Dish TV and SITI Networks platforms and help expand its customer base with a new high security, flexible and revolutionary solution,” says Conax president & CEO Morten Solbakken. “With this unique concept they are well positioned to capture additional new market share and protect the premium content demanded by savvy consumers. We are honored to work together with Essel Group in the next step of their journey.”

  • Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

    Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

    MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed to deliver new levels of performance, flexibility and cost efficiency to broadcasters, network operators and video service providers (VSPs). The latest addition to the Selenio One family, which will be previewed at IBC2016, is purpose built to enable media companies to generate new revenue and maximise the efficiency of their networks by expanding the number of high video quality ABR and linear channels they can deliver over existing infrastructures.

    Today’s VSPs, including cable operators, telecommunications companies and satellite TV providers, are struggling to cost-effectively keep pace with requirements to deliver high-quality video to an increasing diversity of Internet-connected devices. By leveraging state-of-the-art standard computing resources powered by high-performance transcoding software from Imagine Communications, the newest product in the Selenio One family provides VSPs with the ability to expand the channel-carrying capacity of their video delivery networks on demand while enabling service providers to reduce costs by moving all compression operations to a common, software-based platform.

    “The high-density transcoding instantiation of Selenio One was designed to relieve a particularly acute pain point for today’s content distributors, who have been steadily increasing the cost and complexity of their networks to accommodate shifting video consumption patterns,” said Brick Eksten, Chief Product Officer, Imagine Communications. “Selenio One redefines the operational environment for transcoding, offering cloud-like control of mixed services with the ability to define and redefine those services on the fly. Combining centralised control with dynamic service provisioning allows the operator to be more fluid in operations while providing the ability to create new services on demand.”

    This new addition to the Selenio One platform supports HEVC/H.265 and AVC/H.264 encoding in both ABR and linear transcoding formats at extremely high densities, enabling VSPs and other media companies to realise significant space and power savings. The first release of the product is capable of supporting up to 180 HD ABR or 360 HD linear channels per 4-RU server, establishing new cost-per-channel benchmarks for high quality video transcoding. Source formats supported in the first release are MPEG-2 or H.264 and HEVC/H.265 or H.264 on the output.

    Well suited for high-density terrestrial, satellite and primary distribution transcoding with ABR transcoding for over-the-top (OTT) multiscreen applications, the latest product in the Selenio One family provides a single system for any VSP looking to launch more channels, move from MPEG-2 to H.264, add HEVC/H.265, or address a multiservice lineup with linear transcode and OTT/ABR delivery.

    Imagine Communications introduced the Selenio One platform earlier this year at the 2016 NAB Show. The initial product release focused on high video quality H.264/MPEG-2 transcoding using PCIe video acceleration with integrated software multiplexing and processing. Selenio One’s software-based architecture enables service providers to customise the functionality of the platform through the selection of video processing engines. This approach ensures consistency across all compression operations through a common architecture and control system.

    All products built on the Selenio One are powered by Zenium™, a next-generation software framework that also underpins several additional solutions from Imagine Communications. Zenium utilizes a Micro Services approach to implementation and deployment that enables cloud-native component technologies to be easily distributed across multiple platforms. Zenium-powered platforms, including Selenio One, are designed to seamlessly integrate new technology as it becomes available and adapt to multiple deployment scenarios, from appliance to datacenter to cloud.

    The latest Selenio One product provides unprecedented flexibility, allowing commercial off-the-shelf (COTS) platforms to be optimised for software-only and GPU-accelerated encoding, as well as enhancing the specialised video processing and acceleration capabilities of modern processors with field-proven intellectual property from Imagine Communications.

    The first release of the high-density transcoding Selenio One includes the following features:
    • Support for up to 180 HD ABR and 360 HD linear channels per 4.3RU server
    • HEVC/H.265 and H.264 support
    • GPU-powered transcoding with Imagine’s enhanced video quality
    • Selenio One Media Manager system for redundancy and network management
    • Linux-based and distributed software architecture

    The latest release of the Selenio One platform is also a critical product within Imagine’s CloudXtream™ multiscreen solutions. The new product is tightly integrated with Telurio™ Packager to support a broad selection of packaging formats and DRM technologies. It also supports the insertion of ads and alternative content as part of the CloudXtream dynamic ad insertion solution.

    Selenio One has been shortlisted in the Playout & Delivery Systems category as a “Finalist for the IABM Design & Innovation Awards 2016.” Category winners will be announced on September 10th.

    For a demonstration of the Selenio One platform, please visit Imagine Communications at IBC2016 (Amtrium, Stand 4.A01). For more information about Imagine Communications, please visit www.imaginecommunications.com.

  • Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

    Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

    MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed to deliver new levels of performance, flexibility and cost efficiency to broadcasters, network operators and video service providers (VSPs). The latest addition to the Selenio One family, which will be previewed at IBC2016, is purpose built to enable media companies to generate new revenue and maximise the efficiency of their networks by expanding the number of high video quality ABR and linear channels they can deliver over existing infrastructures.

    Today’s VSPs, including cable operators, telecommunications companies and satellite TV providers, are struggling to cost-effectively keep pace with requirements to deliver high-quality video to an increasing diversity of Internet-connected devices. By leveraging state-of-the-art standard computing resources powered by high-performance transcoding software from Imagine Communications, the newest product in the Selenio One family provides VSPs with the ability to expand the channel-carrying capacity of their video delivery networks on demand while enabling service providers to reduce costs by moving all compression operations to a common, software-based platform.

    “The high-density transcoding instantiation of Selenio One was designed to relieve a particularly acute pain point for today’s content distributors, who have been steadily increasing the cost and complexity of their networks to accommodate shifting video consumption patterns,” said Brick Eksten, Chief Product Officer, Imagine Communications. “Selenio One redefines the operational environment for transcoding, offering cloud-like control of mixed services with the ability to define and redefine those services on the fly. Combining centralised control with dynamic service provisioning allows the operator to be more fluid in operations while providing the ability to create new services on demand.”

    This new addition to the Selenio One platform supports HEVC/H.265 and AVC/H.264 encoding in both ABR and linear transcoding formats at extremely high densities, enabling VSPs and other media companies to realise significant space and power savings. The first release of the product is capable of supporting up to 180 HD ABR or 360 HD linear channels per 4-RU server, establishing new cost-per-channel benchmarks for high quality video transcoding. Source formats supported in the first release are MPEG-2 or H.264 and HEVC/H.265 or H.264 on the output.

    Well suited for high-density terrestrial, satellite and primary distribution transcoding with ABR transcoding for over-the-top (OTT) multiscreen applications, the latest product in the Selenio One family provides a single system for any VSP looking to launch more channels, move from MPEG-2 to H.264, add HEVC/H.265, or address a multiservice lineup with linear transcode and OTT/ABR delivery.

    Imagine Communications introduced the Selenio One platform earlier this year at the 2016 NAB Show. The initial product release focused on high video quality H.264/MPEG-2 transcoding using PCIe video acceleration with integrated software multiplexing and processing. Selenio One’s software-based architecture enables service providers to customise the functionality of the platform through the selection of video processing engines. This approach ensures consistency across all compression operations through a common architecture and control system.

    All products built on the Selenio One are powered by Zenium™, a next-generation software framework that also underpins several additional solutions from Imagine Communications. Zenium utilizes a Micro Services approach to implementation and deployment that enables cloud-native component technologies to be easily distributed across multiple platforms. Zenium-powered platforms, including Selenio One, are designed to seamlessly integrate new technology as it becomes available and adapt to multiple deployment scenarios, from appliance to datacenter to cloud.

    The latest Selenio One product provides unprecedented flexibility, allowing commercial off-the-shelf (COTS) platforms to be optimised for software-only and GPU-accelerated encoding, as well as enhancing the specialised video processing and acceleration capabilities of modern processors with field-proven intellectual property from Imagine Communications.

    The first release of the high-density transcoding Selenio One includes the following features:
    • Support for up to 180 HD ABR and 360 HD linear channels per 4.3RU server
    • HEVC/H.265 and H.264 support
    • GPU-powered transcoding with Imagine’s enhanced video quality
    • Selenio One Media Manager system for redundancy and network management
    • Linux-based and distributed software architecture

    The latest release of the Selenio One platform is also a critical product within Imagine’s CloudXtream™ multiscreen solutions. The new product is tightly integrated with Telurio™ Packager to support a broad selection of packaging formats and DRM technologies. It also supports the insertion of ads and alternative content as part of the CloudXtream dynamic ad insertion solution.

    Selenio One has been shortlisted in the Playout & Delivery Systems category as a “Finalist for the IABM Design & Innovation Awards 2016.” Category winners will be announced on September 10th.

    For a demonstration of the Selenio One platform, please visit Imagine Communications at IBC2016 (Amtrium, Stand 4.A01). For more information about Imagine Communications, please visit www.imaginecommunications.com.

  • DJI Makes Your Smartphone Smarter with the New Osmo Mobile

    DJI Makes Your Smartphone Smarter with the New Osmo Mobile

    MUMBAI: DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

    Using DJI’s signature three-axis gimbal stabilization and SmoothTrack™ technology, the Osmo Mobile enables smartphone users to shoot effortless, high-quality photos and videos on the go.

    In combination with the DJI GO App, cinematic photos and videos can be live streamed or shared instantly on various social media channels. DJI’s ActiveTrack function allows users to simply tap the screen to automatically create perfectly framed shots of objects in motion. Users no longer have to choose between directing a shot or taking part in it.

    “DJI continues to revolutionize the way we capture and share memories,” said Frank Wang, DJI CEO and Founder. “The Osmo Mobile combines the best of DJI’s beloved Osmo smart stabilization technology with the robust DJI GO app. This is a breakthrough, allowing smartphone users unprecedented control of and creative possibilities for their devices.”

    The Osmo Mobile’s three-axis stabilization technology increases precision down to 0.03 degrees of accuracy. In combination with DJI’s SmoothTrack technology, which compensates for shaking and small movements, the Osmo Mobile makes it easy for anyone to capture smooth, cinematic shots.

    By using the trigger control, users can access various modes, as well as switch between the phone’s front and rear cameras. Camera settings, such as ISO, shutter speed and white balance are reachable directly onscreen.

    The Osmo Mobile is compatible with most recent smartphone models, including the iPhone 5, iPhone 6, iPhone 6s Plus, the Samsung Galaxy S7 and Huawei Mate 8. It should accommodate any Android or iOS smartphone with a width between 2.31 and 3.34 inches.

  • DJI Makes Your Smartphone Smarter with the New Osmo Mobile

    DJI Makes Your Smartphone Smarter with the New Osmo Mobile

    MUMBAI: DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

    Using DJI’s signature three-axis gimbal stabilization and SmoothTrack™ technology, the Osmo Mobile enables smartphone users to shoot effortless, high-quality photos and videos on the go.

    In combination with the DJI GO App, cinematic photos and videos can be live streamed or shared instantly on various social media channels. DJI’s ActiveTrack function allows users to simply tap the screen to automatically create perfectly framed shots of objects in motion. Users no longer have to choose between directing a shot or taking part in it.

    “DJI continues to revolutionize the way we capture and share memories,” said Frank Wang, DJI CEO and Founder. “The Osmo Mobile combines the best of DJI’s beloved Osmo smart stabilization technology with the robust DJI GO app. This is a breakthrough, allowing smartphone users unprecedented control of and creative possibilities for their devices.”

    The Osmo Mobile’s three-axis stabilization technology increases precision down to 0.03 degrees of accuracy. In combination with DJI’s SmoothTrack technology, which compensates for shaking and small movements, the Osmo Mobile makes it easy for anyone to capture smooth, cinematic shots.

    By using the trigger control, users can access various modes, as well as switch between the phone’s front and rear cameras. Camera settings, such as ISO, shutter speed and white balance are reachable directly onscreen.

    The Osmo Mobile is compatible with most recent smartphone models, including the iPhone 5, iPhone 6, iPhone 6s Plus, the Samsung Galaxy S7 and Huawei Mate 8. It should accommodate any Android or iOS smartphone with a width between 2.31 and 3.34 inches.

  • Prime Focus Tech gets funding from PE firm Ambit Pragma

    Prime Focus Tech gets funding from PE firm Ambit Pragma

    MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus – informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

    The amount or how much was being divested in favour of Ambit Pragma was not disclosed by PFT .

    It, however, elaborated that it proposes to use the investment for intensifying its development efforts of the software as a service (SaaS) products including its CLEAR Media ERPand gaining deeper penetration and growth in strategic markets such as North America and EMEA with increased sales and marketing efforts.

    PFT’s flagship product CLEAR Media ERP is targeted at M&E companies who increasingly adopt technology to tap the digital consumer landscape while enhancing efficiencies and lowering Total Cost of Ownership (TCO).

    CLEAR is the world’s first and most proven cloud based Media ERP Suite that virtualizes the content supply chain and builds a connected enterprise for M&E companies.

    PFT works with more than 300 clients in India and is the chosen technology partner for more than 100 clients globally including various leading broadcasters, studios, brands, sports and digital organizations.

    PFT’s award winning CLEAR Media ERP suite and Cloud Media Services have been successfully deployed for the last eight years in global M&E companies such as 21st Century Fox-owned Star India, Novi Digital, Hotstar, Miramax, Disney, Warner Bros, Global Eagle Entertainment, Cricket Australia, CBS Television Studios, 20th Century Fox Television Studios, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Voot, Hearst Television, Showtime, BCCI, Indian Premier League and The Associated Press,among others.

    “Media ERP adoption in the global M&E industry has been growing steadily. With flat revenues and shrinking margins in traditional media, content enterprises especially broadcasters and studios have a tough time finding resources to invest in new monetization opportunities. M&E companies have to completely rethink technology investments and rejig their business model to survive in the new digital reality,” says PFT founder & CEO Ramki Sankaranarayanan.

    The investment by Ambit Pragma istremendous market validation of the business opportunity we serve and offers us growth capital to execute on our strategy for global leadership in the Media ERP space. We are delighted to have a like-minded partner in Ambit Pragma who appreciates the realities and opportunities within the M&E industry.”

    Adds Ambit Pragma CEO Rajeev Agrawal: “PFT is a global pioneer addressing the challenge s content enterprises are facing in this hyper digital market through their cutting-edge technology. The architectural road map of the product, its multiple use cases and their management’s thought leadership, represent a compelling opportunity for us to make the investment.”