ITV

Category: Technology

  • High-level object-oriented Python package for digitizers and Generators

    High-level object-oriented Python package for digitizers and Generators

    Mumbai. Spectrum Instrumentation presents a new open-source Python package (“spcm”) that is now available for the current line of all Spectrum Instrumentation test and measurement products. The new package makes the programming of all 200+ instruments, offering sampling rates from 5 MS/s to 10 GS/s, faster and easier. Python, popular for its simplicity, versatility and flexibility, boasts an extensive collection of libraries and frameworks (such as NumPy) that significantly accelerates programming development cycles. The new spcm package allows users to take full advantage of the Python language by providing a high-level Object-Oriented Programming (OOP) interface that is specifically designed for the Spectrum Instrumentation Digitizer, AWG and Digital I/O products. It includes the full source code as well as a number of detailed examples. Available on GitHub, spcm is free of charge under the MIT license.

    Spectrum’s Python package safely handles the automatic opening and closing of cards, groups of cards and Ethernet instruments, as well as the allocation of memory for transferring data to and from these devices. All the device specific functionality is capsulated in easy-to-use classes. This includes clock and trigger settings, hardware channel settings, card synchronization, direct memory access (DMA) and product features such as Block Averaging, DDS and Pulse Generator.

    The package supports the use of real-world physical quantities and units (e.g. “10 MHz”) enabling the user to directly program driver settings in their preferred unit system. This removes the need for tedious manual conversions to cryptic API settings. Moreover, this package also includes support for calculations with NumPy and Matplotlib, allowing the user to handle data coming from, or going to, the products with the vast toolbox provided by those packages. Detailed examples can be found in the GitHub repository.

    Installing the package is easy, thanks to its availability in the pip repository. Simply install Python and then the package with a single command: $ pip install spcm

    Users can include the Spectrum Instrumentation Python package in their own programs, or fork to the repository to add more functionality. The package is directly maintained by Spectrum engineers and updates are released regularly offering bug-fixes and new features.

    The example in the photo shows the opening of the first analog-output card (AWG) and programming of a simple 10 MHz sine-wave output using the DDS option.

    The Spectrum Python repository is found under: https://github.com/SpectrumInstrumentation/spcm

  • VdoCipher unveils next-gen live streaming solutions

    VdoCipher unveils next-gen live streaming solutions

    Mumbai: VdoCipher, a leading global video hosting company, has officially announced the launch of its highly anticipated live streaming services, marking a significant milestone in the company’s commitment to providing secure, scalable, and high-performance solutions for digital content delivery. The introduction of live streaming capabilities has already garnered a strong response, with VdoCipher acquiring many paid customers who are now utilizing this service in a very short span of time since its launch. With its live streaming offerings, VdoCipher aims to empower businesses, educators, and creators to engage audiences in real-time with seamless, smooth, and immersive streaming experiences.

    VdoCipher’s new live streaming services offer a seamless integration of high-quality video delivery coupled with the reliability for which the company is renowned. With a focus on user experience, these services seamlessly integrate with VdoCipher’s existing suite of video hosting solutions, providing users with a comprehensive platform to manage and deliver both on-demand and live content. Leveraging VdoCipher’s robust infrastructure and advanced streaming protocols, users can expect smooth playback and superior video quality, ensuring an immersive viewing experience for audiences worldwide. Moreover, the scalability of VdoCipher’s live streaming services is noteworthy, as they are designed to effortlessly accommodate audiences of any size, from small-scale webinars to large-scale events, with guaranteed uptime and reliability.

    VdoCipher co-founder and CEO Siddhant Jain said, “We understand the immense value content creators and broadcasters place on their intellectual property. With our new live streaming services, we aim to empower businesses, educators, and creators to engage their audiences in real-time with seamless, immersive, and best-in-class streaming experiences. The global live-streaming market size was valued at $55.4 billion in 2022 and is projected to grow from $71.63 billion in 2023 to $559.62 billion by 2032, exhibiting a CAGR of 29.30 per cent during 2023-2032. As this industry continues to experience exponential growth, we are well-positioned to meet the increasing demand for real-time content delivery. By combining high-quality video delivery, scalability, and our renowned features, we are providing a comprehensive platform that enables our users to focus on creating compelling content while we handle the technical complexities of live broadcasting. We are committed to driving innovation in the live streaming space and helping our customers succeed in the digital age.”

    VdoCipher’s one-to-many live broadcast solution is designed to revolutionise live streaming experiences, offering a comprehensive array of features. Real-time engagement is facilitated through a chat feature, enabling both anonymous and authenticated users to interact seamlessly during live broadcasts.

    Additionally, the platform’s robust API empowers broadcasters to effortlessly initiate, end, and manage live streams, providing automated control over their streaming schedule. Moreover, with automatic recording and DRM protection, VdoCipher ensures the preservation and security of live content, conveniently stored on the user’s dashboard and embeddable securely on websites or apps. Integration with popular broadcasting software like OBS is seamless, offering users the flexibility to connect effortlessly and manage streams with ease.

    Furthermore, VdoCipher allows for the simultaneous running of multiple live streams from a single account, maximizing flexibility and scalability for broadcasters with diverse streaming needs. Screen sharing and streaming through multiple sources are also supported, enhancing the versatility of the platform. Benefiting from the latest live streaming player built on the open-source Shaka Player framework, VdoCipher ensures optimal streaming performance and user experience, with support for Dash and HLS protocols coupled with dedicated streaming servers for each account. With these features, VdoCipher continues to lead the industry in providing secure, scalable, and feature-rich solutions for live broadcasting across various sectors.

    With its video hosting services combating piracy, the company is already serving more than 3,000 plus platforms across 120 plus countries spanning six continents. VdoCipher empowers course creators, event organizers, and broadcasters by providing expert live video streaming services, guaranteeing seamless playback on a global scale. The platform offers easy integration with both websites and apps in just 5 minutes, along with options for authenticated and anonymous chat. With the scalability to support up to 100,000 plus viewers in a single session, the infrastructure backed by AWS ensures reliable performance.

  • Soroco and Apromore announce strategic partnership

    Soroco and Apromore announce strategic partnership

    Mumbai: Soroco, a leader in AI and interaction data and Apromore, a leading provider of AI-driven process mining and simulation, today announced a strategic partnership. Together, Soroco and Apromore aim to transform how organizations can increase visibility and operational excellence by empowering businesses with an easy-to-use, no-code solution to gain complete understanding of end-to-end business processes, identify areas for improvement, and achieve more effective and efficient business outcomes.

    The partnership brings together Apromore’s process mining platform with Soroco’s flagship Scout AI model to enable enterprises to gain AI-accelerated insights into end-to-end business processes – both transaction-level insights from ERP systems and human-machine interaction data- driven insights from activities and workloads by teams and individuals. Combined, the solution delivers end-to-end process optimization capability that spans discovery, recommendation, simulation and modeling via digital twins, process optimization, and continuous monitoring.

    “We are excited about this partnership with Apromore – a company driving innovation in process mining and operational intelligence. The combination of Soroco’s Scout AI model with Apromore’s process mining capabilities is a powerful solution that aims to provide our joint customers with comprehensive insights into operational performance, enabling them to automate and improve processes, mitigate risks, and unlock value from their data,” said Soroco CEO Samson David.

    “Soroco is an industry leader with innovative work graph technology that consistently delivers proven productivity improvements for organizations worldwide,” said Apromore co-founder and CPO Marlon Dumas. “Combining task and process intelligence empowers business users to investigate processes at an unprecedented level of detail, context and scale from a macro-level to investigate business performance milestones and KPIs, as well as from a micro-level to investigate individual steps in employee or customer processes that require fixing or that are suitable for automation and improvement. This level of abstraction enables businesses to gain comprehensive insights into operational intelligence, rapidly discover new process enhancement opportunities, and simulate and test process modifications to ensure sustainable improvements. We look forward to joining forces with Soroco to help customers leverage operational intelligence to achieve business automation and digital transformation at scale.”

    Named a Leader in the 2024 Gartner Magic Quadrant for Process Mining Platforms Report for the second consecutive year, the Apromore platform is an easy-to-use, fast-to-deploy AI-driven process mining solution that enables business and technology teams to quickly visualize and analyze their business processes and simulate proposed changes in a risk-free digital twin simulation model, assessing impact and risk prior to implementation. Powered by patents, Scout AI generates a work graph that maps hidden pains experienced by teams and their impact on business outcomes.

  • AI career frontier: Mapping opportunities in the realm of artificial intelligence

    AI career frontier: Mapping opportunities in the realm of artificial intelligence

    Mumbai: Artificial intelligence knowingly or unknowingly is ingrained in every aspect of our lives, right from social media to healthcare to cybersecurity. Most businesses have understood its potential and are willing to invest in AI. Thus, they offer various job opportunities in this field to streamline and improve their business goals. Before we discuss the various job opportunities any further we must understand what is AI? AI is intelligence exhibited by machines that mimic the human thought process. This includes cognitive skills such as learning, problem-solving, communication, planning etc. The pervasive nature of AI has made it ubiquitous in our lives due to qualities such as:

    ●    Efficiency – Businesses have started using AI to automate repetitive tasks to free up their human resource for more creative/innovative work generating higher returns.

    ●    Data Analysis – AI can analyse massive data and uncover insights based on facts rather than intuition.

    ●    24/7 availability – AI is available round the clock and does not require frequent breaks or sleep.

    ●    Personalisation – AI is capable of creating customised experiences based on the preferences of the user, leading to higher user satisfaction.

    AI is a large umbrella term which encompasses fields such as:

    ●    Deep Learning: A sub-field of AI that mimics the neurons in the brain and uses extremely large datasets to solve real-world problems.

    ●    Computer Vision: It deals with making the computer understand the visual world around them. It is used in identifying objects, analysing videos/real-time camera feeds.,

    ●    Machine Learning (ML): A sub-field of AI wherein the algorithms are trained on large datasets to do tasks such as make predictions and analyse patterns without explicitly programming them to do so.

    ●    Natural Language Processing (NLP): A field of AI that deals with understanding human language. This is extensively used in chatbots, voice assistants and sentiment analysis.

    ●    Robotics: It is a field integrating AI, mechanics and electronics. AI plays an important role in robotics by making them autonomous and improving efficiency.

    These are just some of the fields within AI. The actual number of fields could be infinite depending on how AI evolves in the future. There are too many unforeseen applications of AI. However, currently, certain fields have a high requirement for AI professionals. These fields are as follows:

    ●    Machine Learning Engineer: They usually work closely with data scientists to understand the problem, and then use their programming and ML algorithms to solve the problem. For that they usually collect the data, clean it, then choose the best-suited model to train it and finally deploy it to solve real-world problems.

    ●    Deep Learning Engineer: They are involved in teaching machines to do tasks by mimicking the neurons of a brain. They have to work with massive amounts of data to solve problems.

    ●    Computer Vision Engineer: These are AI engineers choosing to specialise in Computer vision. These engineers help machines understand the visual world around them by interpreting algorithms that understand digital images. They train computers to do tasks including object detection, image classification, and facial recognition. They work on specific tasks like object detection, image segmentation, and 3D reconstruction.

    ●    Natural Language Processing Engineer: They specialise in natural language processing. They design. They design computer systems that enable computers to understand, interpret and generate language. They primarily work on chatbots and voice assistants. They work on a combined knowledge of computer science, artificial intelligence and linguistics that help humans and machines communicate.

    ●    AI Researcher: They are at the forefront of AI, looking for new algorithms, models, use cases and even the ethical implications of AI on society. They love experimenting with their theoretical knowledge in mathematics and computer science and blending it with their practical programming skills to solve real-world problems.

    ●    Data Scientist: Data scientists focus on creating algorithms and predictive models for data analysts, aiding organisations by developing tailored methods and tools for data extraction and task automation. Interns start by cleaning and preparing data and learning software like SQL, Excel, Python, and R. Those excelling may receive pre-placement offers and become junior data scientists, working closely with seniors and engineers. Progression from junior to senior data scientist involves managing teams and long-term project planning. Data scientists typically earn more than analysts, with analysts often advancing to data scientist roles.

    ●    Robotics Engineer: For the robot to mimic human behaviour, robotics engineers tend to use AI algorithms for it to learn and adapt to the real world just like a human. They are also involved in the design, electronics and mechanical aspects of a robot.

    AI projects tend to be multi-disciplinary and involve teamwork. People from varied fields work together to solve a common problem. Therefore, while technical skills in this field are paramount, skills such as good communication, and collaboration are essential. Although jobs in this field tend to be of a technical nature there are some non-technical jobs available. These jobs include those of an AI ethicist, AI soles consultant and AI product manager. Students interested in entering this field should pursue a multi-pronged approach to their study. Formal degrees such as computer science, data science, or related fields should be complemented by personal projects using open-source AI libraries and datasets. These projects will help them showcase their knowledge which they can present to professionals at various networking events such as conferences and hackathons. Such networking events will give them relevant exposure to the current status in the AI job market.

    This article has been authored by Tagglabs founder Hariom Seth

  • “India has immense potential to become an AI innovation & adoption hub”: Metaphy Labs’ Varun Sharma

    “India has immense potential to become an AI innovation & adoption hub”: Metaphy Labs’ Varun Sharma

    Mumbai: The world is witnessing a revolution with the steady rise of AI, virtual humans, and immersive technologies. Leading this transformative wave is Varun Sharma, a young, dynamic and visionary leader who has driven innovation and entrepreneurship through multiple successful startups and advisory roles.

    As co-founder of Metaphy Labs, now acquired by gaming giant Jetsynthesys, he has pioneered the use of proprietary AI to reshape brand-consumer connections by recreating extraordinary immersive experiences through innovative digital immersion and progressive AI solutions. His work extends beyond technology, impacting philanthropy and the Web3 ecosystem, where he collaborates with notable figures and invests in future-forward startups.

    Indiantelevision.com caught up with Metaphy Labs COO & co-founder Varun Sharma to gain insights on their crafting of hyper-realistic immersions and virtual humans, role of emotional intelligence in the development of AI-driven brand experiences, future of immersive technology and more…

    Edited Excerpts:

    On your inspiration behind starting Metaphy Labs, and the company’s evolution since its inception

    Metaphy Labs was born from a passion for pushing the boundaries of what’s possible with technology. We saw the immense potential of AI and immersive experiences to create profound and impactful interactions. Since then, Metaphy Labs has grown from a small team of enthusiasts to a recognised force in the industry. We’ve constantly evolved, expanding our capabilities in AI, virtual humans, and building a strong foundation in enterprise-grade solutions.

    On Metaphy Labs setting itself apart in terms of crafting hyper-realistic immersions, virtual humans, and industry simulations

    What sets us apart is our relentless pursuit of  hyper-realism and authenticity. We combine advanced AI algorithms with state-of-the-art rendering techniques to create experiences that are indistinguishable from reality. Our focus on understanding the nuances of human behaviour and interaction allows us to craft virtual humans that are truly lifelike, enabling us to create simulations that are not only visually stunning but also deeply engaging. We help our users to connect beyond their screens.

    On Metaphy Labs leveraging AI and progressive technologies to create these immersive experiences, and the impact they have on various industries

    AI is the heart of Metaphy Labs. We harness the power of AI to create dynamic, responsive environments that adapt to user input in real-time. These immersive experiences have the potential to revolutionise industries ranging from healthcare and education to retail and manufacturing, allowing organisations to train employees more effectively, engage customers more deeply, and streamline operations with virtual simulations. Additionally, we explore progressive technologies like real-time emotional recognition to personalise and enhance user experiences.

    On role that emotional intelligence play in the development of AI-driven brand experiences, and Metaphy Labs integrating this into its solutions

    Emotional intelligence is crucial in creating AI-driven brand experiences that resonate with users on a deeper level. At Metaphy Labs, we understand that emotions drive behaviour, so we place a strong emphasis on imbuing our virtual humans and immersive environments with emotional intelligence. By leveraging AI algorithms that can recognize and respond to human emotions, we create experiences that are emotionally compelling, forging stronger connections between brands and their audiences.

    This allows our solutions to exhibit genuine empathy, build trust, and leave a lasting impression on users.

    On foreseeing the landscape of AI adoption and innovation evolving in India, and the opportunities this presents for Metaphy Labs

    India has immense potential to become a hub for AI innovation and adoption, driven by its large pool of talent and growing tech ecosystem as well as government initiatives. As AI continues to permeate every aspect of business and society, there will be increasing demand for cutting-edge solutions that can drive productivity and innovation.  Metaphy Labs is well-positioned to capitalize on this growth, becoming a leader in the Indian AI landscape by collaborating with forward-thinking organizations in India and beyond, leveraging our expertise to create transformative experiences that push the boundaries of what’s possible.

    On the future of immersive technology and their impact on industries beyond gaming and entertainment

    The future of immersive tech is incredibly exciting. We’ll see applications far beyond gaming and entertainment. Imagine immersive training simulations for surgeons, personalised learning experiences, or virtual showrooms that redefine e-commerce. Immersive experiences have the power to transform how we work, learn, and interact with the world around us. While we continue to innovate, our recent brand partnerships and campaigns with industry leaders like Flipkart and Mondelēz have been a true testament to the exciting opportunities that await us.

    On Metaphy Labs’ upcoming projects or initiatives that you’re particularly excited about

    While specifics are confidential, we’re working on some truly groundbreaking projects with the biggest names in the industry. We’re pushing the boundaries of AI to human interaction and exploring the potential of AI-powered product customisation within immersive environments. Moreover, we have also actively been developing on responsible AI with a core belief of  making ‘AI for humans’ & ‘AI more Human’.

  • GMO GlobalSign and Cygnet.One forge strategic alliance for e-signing solution

    GMO GlobalSign and Cygnet.One forge strategic alliance for e-signing solution

    Mumbai: Cygnet.One, a distinguished global leader in digital transformation and automation, proudly announces its strategic alliance with GMO GlobalSign, the oldest certificate authority globally. This partnership is poised to empower enterprises across India and the Middle East to embrace digital document signing, ensuring document authenticity and integrity with a workflow-driven solution, Cygnature. This collaboration harnesses the strengths of two industry leaders: GlobalSign, renowned for its extensive experience as the oldest certificate authority and trusted PKI expertise, and Cygnet.One, for its advance technology solution – Cygnature, tailored to meet e-Signing needs.  Both companies aim for better market penetration and expansion, with the initiative of co-branding Cygnature under the partnership of GMO Global Sign and Cygnet.One.

    Cygnature, a cloud-based software as a service (SaaS) solution, revolutionises document and contract signing by offering a secure, resilient, paperless signing approach. With features such as signing workflow, document template support, QR code-based document verification, Support for multiple sign types like e-sign, Aadhaar sign, digital sign, UAE pass, Oman public key infrastructure (PKI) Cygnature sets the standard for secure e-signing solutions.

    Cygnature protects the document’s integrity with a private blockchain by securely storing the document hash and digital thumbprint of document ensuring tamper-proofing and providing a transparent and auditable trail of document transactions.

    GMO GlobalSign for India and Middle East general manager Aditya Anand underscored the significance of this collaboration, stating, “We’ve observed a rise in the market’s demand for a signing solution that not only provides advanced enterprise-grade security but also integrates seamlessly with blockchain technology and national ID systems like UAE Pass and Aadhar. The need for diverse signature types, workflow-based signing, and flexible integration options, both on the cloud and on-premises, has become increasingly apparent. Cygnature ticks all these boxes and more. We’re excited to launch it because we believe it’s exactly what companies need right now.” “Cygnet & we together aim to leverage advanced but simple-to-use tech that enable enterprises to streamline their document signing processes, enhance security, and accelerate digital transformation initiatives.”

    Cygnet.One MD & founder Niraj Hutheesing expressed his optimism about the partnership by emphasizing the pivotal role of technology in overcoming challenges related to physical documents. He remarked, “Approximately 40 per cent of transactions still rely on physical copies. In most cases, especially in the manufacturing and pharma industry, the physical copies are involved in approvals and signing. With Cygnature, our aim is to have paperless, digitally authenticated signing to ensure document authenticity. Now that we have one of the largest players as our partner with a similar vision, I’m sure together we shall be able to achieve our goal faster with their reach & expertise in the space.”

    This strategic alliance between Cygnet.One and GMO GlobalSign marks a significant milestone in the e-Signing landscape in India & Middle East. Together, they have combined years of customer trust with advanced technological capabilities to deliver a robust, workflow-driven digital signing solution – Cygnature. Their joint mission is to streamline document signing, increase efficiency, reduce paper usage, and contribute to environmental sustainability.

  • “NetSetGo wants to grow and help more people worldwide by entering new markets”: Abhishek Tiwari

    “NetSetGo wants to grow and help more people worldwide by entering new markets”: Abhishek Tiwari

    Mumbai: The mobile advertising landscape is evolving at a rapid pace, with companies like NetSetGo Media leading the charge in reshaping digital marketing strategies. By prioritising client-centric approaches, harnessing data-backed recommendations, and integrating innovative AI technologies, NetSetGo is revolutionizing how brands connect with their audiences. Through direct partnerships with major media houses and a commitment to delivering maximum ROI, NetSetGo is setting new standards in targeted brand promotion, ensuring impactful results in an ever-changing digital realm.

    Indiantelevision.com caught up with NetSetGo Media global business head Abhishek Tiwari to gain insights on the company’s stand-out aspect, notable recent achievements, NetSetGo reshaping the landscape of mobile advertising and much more…

    Edited Excerpts:

    On NetSetGo Media differentiating itself from other mobile advertising companies

    NetSetGo Media sets itself apart from other mobile advertising companies through its client-centric approach and commitment to realistic expectations. Our main focus is on data-backed recommendation which helps us to get the best results. We believe in underpromising and over-delivering which builds lasting relationships with our clients. Also, we are continuously working towards making our services better by coming up with more creative ideas, whether it is in product development, implementing new solution strategies, or building direct partnerships. This way, we’re always ahead of the game when it comes to digital marketing.

    On the direct partnerships that NetSetGo has established with major media houses

    NetSetGo Media has forged direct partnerships with key players in the media industry, spanning major publishers across mobile and web platforms. Notable partners include Times Internet, Asianet, Dailyhunt/Josh, Sharechat Moj, and others. Moreover, we collaborate with Managed DSPs like Moloco, Liftoff, and personally, among others, to ensure access to premium ad inventory and advanced targeting capabilities. Additionally, our tie-ups with major BFSI marketplaces enable us to leverage their first-party data for targeted email and SMS marketing campaigns, driving superior performance for our clients.

    On notable recent achievements or milestones that NetSetGo has reached

    NetSetGo Media has recently achieved significant milestones, including the establishment of exclusive client relationships built on exceptional service, transparent performance, and ongoing trust. Our recent launch of an in-house programmatic platform distinguishes us from competitors, enhancing our capabilities and service offerings. Additionally, our expansion plans into LATAM, MENA, and SEA regions signify our growing global presence and commitment to serving clients on an international scale.

    On NetSetGo ensuring maximum ROI for its clients

    NetSetGo ensures maximum ROI for its clients through a combination of experience, data-backed recommendations, and versatile offerings. With five years of experience working with notable clients across various categories, we leverage our learnings to plan media effectively. We utilize several tools to target the right users at the right place and time. Our versatile offerings, including ad network/affiliate activities, Programmatic buying, and expertise with Google and META platforms, enable us to provide holistic solutions, driving maximum ROI by leveraging a combination of platforms and tactics.

    On NetSetGo reshaping the landscape of mobile advertising

    At NetSetGo Media, we have strategically changed the landscape of mobile advertising by turning our focus to a client-centric approach. Being transparent about what we do and using cool technology. We use data-backed recommendations and build trust through realistic expectations which helps our clients get better results. Our in-house programmatic platform, powered by AI has made online advertising way better and more accurate. Plus, we work directly with major media houses and publishers which enables us to access premium ad inventory that gets great results for our clients. Overall NetSetGo’s dedication to creativity and innovation has set us apart as a top choice in the mobile advertising industry.

    On the innovative strategies that NetSetGo is employing to stay ahead in digital platform management

    NetSetGo is committed to innovation in digital platform management. Beyond our recently launched programmatic tool, we’re expanding into various categories, recognizing the future importance of first-party data acquisition post the Google Sandbox release, now slated for 2025. Our imminent launch of websites and apps targeting diverse user bases, focusing on BFSI, automotive, and real estate sectors, underscores our proactive approach. Despite the scale of this initiative, our product team is dedicated to crafting unique offerings to set us apart. Additionally, we’re poised to tap into the rapidly growing esports category, ensuring we remain at the forefront of digital platform management.

    On the trends that you foresee shaping the future of mobile advertising, and how is NetSetGo adapting

    In the future, ads are going to be personalised just for you, thanks to AI and machine learning technologies. NetSetGo is also keeping up with this trend and integrating AI into our solutions to enhance targeting, optimization, and audience segmentation to make sure that our client’s ads reach out to the right target audience at the right time with maximum impact. Also, we are paying attention to the first part of data collection and respecting privacy by following the rules. In this way, NetSetGo is proactively addressing these trends by implementing strategies for acquiring and utilizing data responsibly.

    On incorporating AI into your solutions

    We have a special in-house programmatic tool that integrates AI technology to make digital ads better. Our program does things like automated bidding, ad placement, optimization, and audience segmentation. It’s like a super smart assistant for buying and selling ads online. By using data and algorithms, it makes the whole process more efficient and accurate. And don’t worry, it’s not taking jobs away from people. Instead, this technology accelerates the advertising process enabling us to deliver our work better, get impactful results, and target campaigns while maximising ROI for our clients.

    On NetSetGo’s plans for expansion, growth, and upcoming projects

    NetSetGo wants to grow and help more people worldwide by entering new markets. We are planning to start working in Latin America, The Middle East, and Southeast Asia. We are aiming to establish strategic partnerships with companies to achieve great results that will better serve clients internationally. Plus, we are effectively working toward enhancing our technological capabilities, especially in AI and machine learning to deliver more advanced and efficient advertising solutions. We have some cool projects lined up like app and website creation for BFSI, automobile, real estate sectors, and even video games.

  • Five companies bolstering India’s defense industry with advanced tech

    Five companies bolstering India’s defense industry with advanced tech

    Mumbai: The defense & aerospace (“D&A”) sector is witnessing strong growth trends that companies are seeking to utilise in order to transition to improved business models, forge stronger partnerships and create technological advancements, the true growth potential can seemingly be held back by outdated processes, gradually-declining technology and fractured value chains across enterprises. Considering the purported benefits that industry 4.0 and digitalisation can offer, companies can integrate newer technologies and scale up quicker by taking advantage of the advent of the true digital age.

    1. Logic Fruit Technologies: Gurguram- Bangalore-based company a Product Engineering and Design Services provider that deploys embedded solutions for customers worldwide. The company has specific experience in FPGA Design & hardware design, RTL IP Design, a variety of high-speed digital protocols, and communication buses such as PCIe, Ethernet(10G/100G), DIGRF, SATA, STM16/64, and HDMI. Logic Fruit team has expertise in software-defined radio (SDR) IPs, as well as encryption, signal generation, data analysis, and multiple Image Processing Techniques.

    Logic Fruit Technologies has been actively engaged in various projects with notable organizations in the Aerospace sector. These projects include collaborations with domestic public sector undertakings (PSUs) such as Hindustan Aeronautics Ltd (HAL), Bharat Electronics Ltd (BEL), and research organisations like the Defence Research and Development Organisation (DRDO) labs such as Aeronautical Development Establishment (ADE) and Aeronautical Development Agency (ADA). Additionally, we have established partnerships with domestic private companies like Astra Microwave to develop tailored technology solutions that address the unique needs and challenges of the Aerospace sector.

    2. Asteria Aerospace:  Bengaluru-based Asteria Aerospace is a robotics and artificial intelligence startup, which provides drone-based solutions to the military, paramilitary, and police forces for security and surveillance purposes. The startup was founded in 2012 by Neel Mehta and Nihar Vartak, who completed their B.S degree in Aerospace Engineering from Purdue University. The startup also deploys its drones to provide end-to-end solutions for autonomous surveys, inspection, and to monitor assets in industries working in the oil and gas, mining, construction and agriculture sectors. Apart from working with the border security force, the startup works with paramilitary agencies and several state police forces.  

    3. Vinveli: Iowa and Chennai-based  Vinveli, founded in 2013 by Gokul Anandayuvaraj along with his friends Eshan Halekote and Yuan Qu, focuses on providing solutions to the aerospace and robotics industry. The startup is involved in building Unmanned Aerial Vehicles (UAV) for both commercial and defence purposes. According to the official website, the Iowa Startup Accelerator-backed startup is aimed at providing infrastructure, communication, and service needed to encourage maintaining a fleet of drones and commercial and industrial applications of UAV technology. Vinveli, which counts the Ministry of Defence and Ministry of Home Affairs as its clients,

    4. Tata Group (Tata Advanced Systems Ltd – TASL): Tata Group has expanded its presence in the defense sector through TASL, focusing on aerospace, defense electronics, and other high-tech defense solutions. Their collaborations with global defense companies and emphasis on innovation have positioned them as key players in India’s defense technology landscape.

    5. CRON Systems:  is developing IoT-based products to help the armed forces deploy border security solutions. Founded in 2015 by Tushar Chhabar, Tommy Katzenellenbogen, and Saurav Agarwala, CRON Systems initially began focusing on building laser walls for the Border Security Force (BSF). But it eventually expanded its products and services to include automation for drones, rovers, and a central dashboard to control the applications through its command, control, communication & information (C3i) hub miCRON.

  • Pee Safe revolutionizes personal care shopping with PeePal

    Pee Safe revolutionizes personal care shopping with PeePal

    Mumbai: Pee Safe, a leading personal hygiene and wellness brand, has announced the launch of PeePal, an AI-driven chatbot. PeePal not only transforms personal hygiene shopping but also educates consumers on optimal hygiene and self-care practices. By seamlessly integrating artificial intelligence (AI) and machine learning (ML), PeePal offers a transformative user experience.

    According to McKinsey, AI technologies could add up to $1 trillion in value annually, with revamped customer service playing a crucial role. With the global conversational AI market growing at a CAGR of 22 per cent, reaching nearly $14 billion by 2025, chatbots like PeePal are at the forefront of enterprise AI adoption.

    Pee Safe co-founder Rithish Kumar expressed his enthusiasm, saying, “PeePal is not just a shopping assistant; it’s your personalised guide through our Pee Safe ecosystem. It’s about making your personal care journey uniquely yours and empowering you with knowledge.”

    Pee Safe growth manager Gopal Dutt Vashisht highlighted PeePal’s personalised journey, stating, “PeePal is not just about accurate decision-making; it’s a reliability revolution. While others talk about innovation, we’re living it, setting a new standard in the ecosystem—transforming personal care and educating our users along the way.”

    PeePal chatbot provides instant responses, streamlining transactions for a seamless shopping experience. It increases website traffic as satisfied customers share positive interactions, ensuring a dynamic, customer-centric approach. Pee Safe invests in software, hardware, data infrastructure, talent, and training for effective AI use, resulting in increased satisfaction and loyalty, higher sales, reduced costs, and a competitive edge.

    In-store, smart shelves manage inventory and offer recommendations, while digital signage and self-checkout kiosks enhance the experience. Predictive analytics optimise stock, predict trends, and personalise marketing. Sentiment analysis monitors feedback for continuous improvement.

  • New Netskope App for ServiceNow modernizes threat and data protection workflows

    New Netskope App for ServiceNow modernizes threat and data protection workflows

    Mumbai – Netskope, a leader in Secure Access Service Edge (SASE), has announced the release of the Netskope App for ServiceNow, further extending the collaboration between the two companies. Designed to simplify threat and data protection workflows, the app leverages advanced features such as Netskope real-time user coaching to help security operations (SecOps) and incident response (IR) to keep users productive and the business resilient when responding to incidents and alerts.

    Today, most legacy secure web gateways limit how IT and security teams can effectively respond to a user request or a threat incident by only allowing admins a binary choice to allow or block access based on a web destination. By leveraging Netskope’s patented capabilities to understand and differentiate the context around user engagement with the internet, the Netskope App for ServiceNow facilitates a number of workflows to automatically create, manage, and respond to events and incidents. As a result, users remain engaged and productive with the business tools they would otherwise be blocked from using, all while reducing the friction between IT departments and the volume of tickets generated by users. The app also supports predefined and ad hoc workflows, giving admins multiple outcomes to choose from, including limited uploads, limited downloads, real-time user coaching, and justification, in addition to allowing and blocking access.

    “This latest integration between Netskope and ServiceNow enables customers to go beyond the limitations of solely ‘block’ or ‘allow’ options and respond with a wide variety of continuously updated zero trust outcomes,” said David Willis, Vice President of Technology Alliances, Netskope. “The Netskope App for ServiceNow helps admins manage a large number of findings ranging from ‘patient zero’ threats or a widespread data protection event using Netskope’s context rich data directly from the ServiceNow dashboard. It puts the necessary details into the IT and SecOps admins’ hands to enforce and enable users based on correlated and investigated findings in ServiceNow.”

    With the new Netskope App for ServiceNow administrators can now:

    . Investigate and reduce time-to-respond to incidents and alerts through ticketing automation and enrichment informed by Netskope

    . Manage threats or data protection events with Netskope data directly from the ServiceNow dashboard, thereby reducing alert fatigue and operational costs from time spent toggling between multiple interfaces

    . Provide user coaching in real time over email while handling IT service management for any user triggering any type of alert, providing more choices for outcomes, beyond simple allow or block decisions

    . Provide near real-time assessment of malware and automatically create a multi-step correlation to highlight and identify ‘patient zero’ during an attack

    . Offer immediate lookups for SaaS application data protection posture for over 80,000 applications

    “This is an exciting development in our longstanding partnership with Netskope and represents a milestone in our shared mission to automate data privacy and security response workflows for our customers,” said ServiceNow Director of Product Management, Security Incident Response Hareesh Namavarapu. “With Netskope’s insights seamlessly integrated into the Now Platform, our customers can orchestrate powerful security workflows and investigate alerts with greater efficiency for their organization.”