ITV

Category: Technology

  • We leverage AI-ML to its best to provide a robust user experience: Logituit’s Sandeep Chandak

    We leverage AI-ML to its best to provide a robust user experience: Logituit’s Sandeep Chandak

    Mumbai: In the rapidly evolving landscape of digital media consumption, technology continues to redefine how we engage with content, particularly through OTT platforms. These platforms are not just changing how we watch videos but are also shaping personalized experiences driven by AI and machine learning, and exploring innovative avenues like AR and VR.

    Amidst this dynamic environment stands Logituit, a pioneering force since its inception in 2010, dedicated to enhancing the OTT experience globally. Serving some of Asia’s leading media entities like SonyLIV, JioCinema, Mediacorp, and ErosNOW, Logituit integrates cutting-edge technologies – from AI and ML to advanced video analytics — ensuring seamless user engagement and robust content delivery.

    Indiantelevision.com caught up with Logituit CEO Sandeep Chandak to gain deeper insights into their offerings, media trends, growth plans and more…

    Edited Excerpts:

    On Logituit’s contribution to shaping the landscape of online video and OTT platforms since its inception in 2010

    We architected and developed India’s first OTT platform and began our IP-led services in 2013 with the launch of LogixPlayer, a world-class video player. LogixPlayer currently powers the viewing experience for over 200 million viewers across the globe and was rated as the second-best video player in India by voice & data for its exceptional streaming quality.

    We are proud to serve six out of India’s top ten OTT platforms, having delivered more than 50 solutions in the past decade. Presently, we cater to over 20 customers, with a global presence extending to Singapore, the Middle East, Canada, and the USA. Our dedicated team of over 180 engineering and design professionals is committed to solving the most pressing OTT and video challenges. At Logituit, we offer a comprehensive range of products and services under one roof, eliminating the multi-vendor hassle for our clients.

    Today, our product portfolio is comprised of end-to-end OTT video platform Logix Stream, Logix Engage (makes watching videos more fun with interaction and engagement elements such as interactive games, widgets, live chats and so on), and Logix Enrich (AI-ML-enabled product offers OTT platforms with analytics, automated subtitling, dubbing, and object detection to bring a high-end user experience)

    Logituit continues to invest in research and development of new products based on our customers and market knowledge.

    On the unique value propositions that Logituit offers to its clients in the OTT and media industry

    Logituit distinguishes itself by dedicating all its resources and efforts to developing world-class OTT services and products. Like the 300 soldiers of Gideon, who excelled in their expertise, Logituit focuses on one thing and does it exceptionally well. Our passion lies in creating truly memorable video experiences that leave a lasting impression on viewers. To achieve this, we have adopted a “video first” approach, prioritising unparalleled video playback performance across all platforms, including web, mobile, set-top boxes, casting devices, smart TVs, and gaming consoles.

    In the competitive media and entertainment space, speed to market is crucial. Our industry-tested and proven products and services are designed to offer our clients the best total cost of ownership while providing their users with an unmatched viewing experience. We are dedicated to leveraging the latest and greatest technology available. Our demonstrated track record of success makes us the ideal partner for any business looking to launch or improve its OTT applications.

    At Logituit, we are committed to excellence, and our relentless focus on innovation and delivering exceptional user experiences sets us apart from the competition.

    On some key challenges that you’ve faced in delivering seamless video experiences across different platforms

    OTT landscape is diverse. We can’t expect similar requirements from all of them. Each platform comes with different requirements and is equally challenging. But that’s our job to get deep down the challenges and bring out the best product that provides top-notch user experiences. Every project has its own set of challenges, and our expert engineers are there to solve each of them. However, the few common challenges if I had to say would be:

    1   Ensuring consistent video quality and performance across a wide range of devices and network conditions.

    2   Integrating diverse monetization models, such as ad-supported, subscription-based, and hybrid approaches, while maintaining a smooth user experience.

    3   Safeguarding content against piracy and unauthorised access requires robust DRM solutions and secure streaming protocols, which must be continuously updated to counter evolving threats.

    4   Personalising content recommendations for diverse audiences involves sophisticated data analytics and machine learning algorithms to accurately interpret viewer preferences and behaviors across different regions and demographics.

    On Logituit utilising AI, ML, and other advanced technologies to enhance user engagement and video content delivery

    Technology upgradation is the utmost priority when it comes to video technology. When AI-ML is taking over industries across, Logituit makes sure we leverage AI-ML to its best to provide a robust user experience. When in video and OTT industry personalisation is the key we use AI-ML to analyze the vast user data to bring personalisation and relevance forefront.

    Be it content recommendation, ad insertion, or adjusting video quality based on real-time network, we employ AI-ML to analyse data based on user’s preference, click-through rate, demographics, time-spent etc. to avail them with relevant content.

    Logituit also employs machine learning to process large language models (LLM) and create multilingual automated subtitles and dubbing using AI-ML technology. Other than that object detection, automatic intelligent ad insertion, highlight generation, scene analysis, etc. are also done using AI-ML technologies.

    On Logituit’s approach to integrating video analytics into its services and its benefits to both content creators and distributors

    Certainly! At Logituit, we integrate video analytics into our services by leveraging advanced AI and machine learning algorithms to process and analyze vast amounts of viewer data in real time. This approach provides actionable insights into viewer behavior, such as watch time, engagement levels, and content preferences.

    For content creators, these insights enable them to tailor their content more effectively to meet audience demands, enhance viewer engagement, and optimize content strategies.

    For distributors, video analytics help in understanding content performance across different demographics and regions, allowing them to make data-driven decisions on content acquisition and distribution. Also, the analytics support targeted advertising by identifying the most relevant audience segments, thereby increasing ad effectiveness and revenue.

    On the role that UI/UX design plays in ensuring a user-friendly experience across Logituit-powered applications

    UI/UX design is crucial in ensuring a user-friendly experience across Logituit-powered applications. Our focus on intuitive, seamless, and visually appealing interfaces helps users navigate content effortlessly, enhancing overall satisfaction. We prioritise responsive design, ensuring that the experience is consistent across various devices and screen sizes.

    By incorporating user feedback and conducting regular usability testing, we continually refine our UI/UX to meet evolving user needs. This attention to detail in design not only improves engagement and retention but also ensures that users can easily discover and enjoy content, making their interaction with the platform as smooth and enjoyable as possible.

    On the trends that you foresee shaping the future of digital media consumption, and Logituit preparing for these changes

    As pioneers in the OTT domain, we foresee several key trends shaping the future of digital media consumption. These include the rise of personalised content experiences driven by AI and machine learning, increased demand for interactive and immersive content such as AR and VR, and a shift towards hybrid monetisation models combining subscriptions and ad-supported content. There will also be a greater emphasis on data privacy and security.

    Logituit is preparing for these changes by continuously innovating our AI and ML capabilities, developing advanced content delivery technologies, and enhancing our security protocols. We’re also exploring new formats and interactive features to keep our clients at the forefront of digital media trends, ensuring they can deliver cutting-edge experiences to their audiences.

    On Logituit’s future growth plans, both in terms of expanding its client base and introducing new technological capabilities

    The company is taking a two-pronged approach to growth, focusing on both expanding our client base and introducing new technological capabilities.

    For our client base, we’re strategically targeting adjacent markets with solutions tailored to each sector’s needs. This includes guest entertainment systems for hospitality, in-vehicle infotainment for automotive, and video learning management systems for education.

    On the technology front, we’re investing in R&D to develop innovative AI solutions like automated workflows, multi-language auto-subtitling, statutory warning addition, enhanced meta data for better content discovery and more for OTT services. These advancements will not only strengthen their existing offerings but potentially open doors to entirely new markets.

    By combining this client base expansion with cutting-edge technological development, the company is well-positioned for significant future growth.

  • Yulu flags off its service in Tirunelveli

    Yulu flags off its service in Tirunelveli

    Mumbai: Yulu, a shared electric vehicle (EV) mobility technology firm, launched its service in Tirunelveli, Tamil Nadu, in partnership with city-based Runa Motors Pvt Ltd. The service was inaugurated in the presence of Tirunelveli City’s assistant commissioner of police – traffic, K.B. Kameshwaran, as well as Startup Tamil Nadu’s project leads N Rahul and C Gigin Durai. Following the launch, Runa Motors, which is helmed by local entrepreneur V. Nagarajan, will operate a fleet of DeX GR EVs across the city with support from Yulu.

    Tirunelveli is now home to the third operational Yulu Business Partnership (YBP). Previously, Yulu had launched its leisure mobility services in Indore and Kochi, in collaboration with YBP partners in those cities. The introduction of its zero-emission delivery EVs in Tirunelveli marks another remarkable stride for Yulu as it rapidly scales up its service in non-metro cities.

    Tirunelveli is well known for its cement, cotton, sugar and pharmaceutical industries. An upcoming city, it also attracts a large number of students, medical tourists and jobseekers from nearby towns and villages, as well as other states. Sensing an unmet need for environmentally sustainable and affordable mobility options, Runa Motors’ founder V. Nagarajan – whose goal is to shape Tirunelveli into a modern, smart and sustainable city – decided to join hands with Yulu.

    To begin with, Runa Motors and Yulu will offer hyperlocal delivery EVs for food delivery partners. In addition to providing EVs, technology, and training, Yulu has also supported Runa Motors with brand partnerships, and is working closely with Swiggy and Zomato’s city-based teams to help Runa Motors onboard new riders. With Yulu’s proposition of enabling 30-40 per centhigher savings, the partnership will unlock several gig work jobs, boost Tirunelveli’s local economy, and enable delivery companies and local businesses to easily switch to eco-friendly vehicles for their logistics needs.

    Yulu co-founder & CEO Amit Gupta said: “We are excited to introduce our EV mobility services in Tirunelveli in partnership with Runa Motors and V. Nagarajan. This collaboration not only marks another milestone for the YBP initiative, but also underscores Yulu’s commitment to take the EV revolution to every city and town in the country. I am confident that Runa’s fleet, powered by Yulu’s cutting-edge technology stack, will revolutionise hyperlocal deliveries in Tirunelveli and chart a sustainable growth roadmap for this beautiful and fast-growing city.”

    Runa Motors Pvt Ltd founder V. Nagarajan said that his decision to partner Yulu was made easier by the fact that it is a ‘Made in India’ brand whose world-class EVs are manufactured by Bajaj Auto. He added, “The integration of Yulu’s proven end-to-end EV mobility solution and Runa’s local expertise will transform the mobility landscape of Tirunelveli. I am confident that the residents will embrace this affordable and eco-friendly hyperlocal delivery EV service. We look forward to contributing to the community’s economic and environmental well-being and are excited at the prospect of expanding into further areas, such as personal mobility, and look forward to scaling up our business into as many cities as possible.”

    Runa Motors has deployed the EVs at key spots in the city, including Thiyagarajanagar, Sambandhar Street, Megalingapuram Salai Street, Sindhupoondurai, Tirunelveli Junction and the Tirunelveli Corporation area. The EV fleet’s energy needs will be met via three battery swapping stations powered by Yuma — a leading battery-as-a-service (BaaS) firm — at Thirugnanasambandar Kovil Town, Medhablock Pushpalata, and Udayarpattisalai Junction. In addition, three Yulu Centres have been established across the city to serve as touchpoints for customer information, vehicle rentals and maintenance.

  • Sense Original clinches ‘Most Innovative Startup’ at Asia’s Business Excellence Awards 2024

    Sense Original clinches ‘Most Innovative Startup’ at Asia’s Business Excellence Awards 2024

    Mumbai: Sense Original Technologies Pvt Ltd has achieved significant recognition by being awarded the prestigious title of “Most Innovative Startup of the Year 2024.” In addition, Sense Original’s founder Mohammed Saalim was honored with the “Most Versatile & Iconic Role as Entrepreneur” at Asia’s Business Excellence Awards. The event, organized by Brandman India in collaboration with the Institute of Entrepreneurship and Management Studies (IEMS), 1worldeducation, and Nation’s Think Tank, was held at Crowne Plaza Mayur Vihar, New Delhi.

    The company’s ground-breaking achievements and its relentless fight against counterfeiting have been key factors in earning this distinguished recognition. The Asia’s Business Excellence Awards are renowned for celebrating exceptional innovation, operational excellence, and impactful contributions across diverse sectors. The accolades highlight the brand’s significant role in enhancing standards and its unwavering commitment to eradicating counterfeit products from the market. The awards ceremony marked the presence of Sandeep Marwah, a renowned Indian filmmaker, director, and educator, as the guest of honor who presented the awards.

    Expressing his gratitude, Saalim said, “Receiving this award is not just a milestone for Sense Original but a testament to the critical need for authenticity in today’s marketplace. Our commitment to a counterfeit-free future drives us to innovate continually, ensuring that brands and consumers worldwide can trust the integrity of their products. This recognition not only fuels our mission but also highlights the importance of safeguarding consumer trust and brand authenticity.”

    The award underscores the impactful role of Sense Original’s technology in creating a safer and more reliable market environment. As the company continues to lead in product authentication, it remains steadfast in its mission to empower authenticity and create a counterfeit-free future for both brands and consumers, thereby enhancing trust and transparency in the marketplace.

  • HTS Solutions empowers global businesses through innovative cloud solutions

    HTS Solutions empowers global businesses through innovative cloud solutions

    HTS Solutions Pvt Ltd, founded in 2013, is a global cloud-computing platform headquartered in India and registered in the USA. Specialising in affordable web solutions for SMEs worldwide, HTS offers a comprehensive platform for building, deploying, and managing applications and infrastructure. Initially focused on website development, the company has expanded into software development, emphasising flexibility, scalability, and cost-efficiency. With a lean yet effective team and strategic partnerships in India, HTS Solutions aims to simplify cloud computing without the need for specialised certifications, setting sights on global expansion and innovation in data centre services and ISP development.

    Indiantelevision.com caught up with HTS Solutions Pvt Ltd founder & managing director Pallav Agarwal

    Edited Excerpt

    On brief about the company, its specialisation, and the services that your company offers.

    HTS Solutions is a comprehensive cloud computing platform provided by HTS. It offers a wide range of services that enable organisations to build, deploy, and manage web applications and IT infrastructure flexibly and scalable. With HTS Cloud, businesses can access virtualised computing resources, storage options, databases, networking capabilities, and other tools on-demand, without the need for upfront infrastructure investments.

    HTS Cloud provides a highly reliable and secure environment, allowing businesses to focus on their core competencies while offloading the management of infrastructure.

    We offer reliability, commitment, superiority, teamwork, simplicity, and satisfaction to all our clients. Our skilled, elastic, and integrated process is reflected in our products. We are capable of speeding up and contributing towards the great work for your business.

    We transform the way businesses and startups operate and help them achieve success. At the heart of HTS Solutions’ success lies its comprehensive range of services. With a customer-centric approach, we offer a diverse portfolio of solutions.

    HTS Solutions offers a tier-3 data centre location, ensuring low-latency connectivity for users across the world.

    On mission and objectives that leading to the establishment of your company and a brief overview of your journey since the company’s inception

    HTS Solutions Pvt Ltd started initially as a web designing and development company, specialising in creating e-commerce platforms and implementing SEO marketing strategies. However, encountering numerous businesses struggling with their eCommerce platforms and facing downtime issues, I realised the need for a more sustainable solution. Thus, I pivoted the company’s focus to provide cost-effective cloud platforms, ensuring 24/7 operation without hourly charges. Despite limited funding and no investors, I dedicated myself to this mission for around five years, culminating in the successful launch of our HTS Platform, serving users without unnecessary services or hourly fees.

    On contributing to the IoT/AI/big data analytics/robotics/self-driving vehicles/cloud computing industry of the nation and how the company is benefiting the clients.

    In the rapidly evolving landscape of technology, the HTS Data Center plays a pivotal role in powering innovation across various industries. We as infrastructure providers serve as the backbone of modern cloud computing, facilitating the storage, processing, and transmission of vast amounts of data critical to emerging technologies such as IoT, AI, Big Data Analytics, Robotics, Self-Driving Vehicles, and Cloud Computing.

    Ultimately, HTS solutions benefit their clients by providing robust infrastructure along with a platform as a service solution that powers innovation and drives business success. By partnering with HTS Solutions, organizations can harness the full potential of emerging technologies and stay ahead in today’s competitive landscape.

    On the biggest USP that differentiating  the company from competitors

    The biggest USP of HTS Data Center is often its ability to offer a combination of reliability, scalability, and exceptional customer support. While many hosting companies may offer similar services, it’s the way they deliver and support those services that set them apart.

    At HTS Solutions, we take pride in offering the best customer support experience to our clients. We understand that each customer has unique preferences when it comes to seeking assistance, which is why we provide multiple channels for communication. Whether it’s through phone calls, live chat, tickets, emails, WhatsApp, or any other preferred method, our dedicated support team is readily available to assist our customers with any queries or concerns they may have. We strive to ensure that our clients receive prompt and personalized assistance, enhancing their overall satisfaction and experience with our services.

    HTS Solutions offers a comprehensive e-commerce platform tailored to meet the diverse needs of its customers, providing access to a wide range of cloud and web hosting products. This platform aims to streamline the shopping experience, allowing customers to find and purchase products efficiently as per needs, saving them valuable time and effort.

    At HTS Solutions, we prioritise transparency and flexibility in our pricing model. Unlike many others, we don’t charge on an hourly basis. Instead, we offer meticulously designed cloud and hosting products tailored to meet the specific requirements of each client. Whether you’re a small business, a growing startup, or a large enterprise, our goal is to provide you with the best-fitting solution that optimizes performance and cost-effectiveness. With HTS Solutions, you can rest assured that you’re getting top-notch cloud and hosting services without the worry of hourly charges.

    On the technology and business roadmap look like for the rest of the year

    As we navigate through the rest of the year, the trajectory of cloud computing technology and its corresponding business roadmap appears promising yet challenging. With the ongoing digital transformation across industries, cloud computing stands at the forefront, offering scalability, flexibility, and cost-effectiveness.

    In the coming months, we anticipate a continued surge in cloud adoption, driven by the need for remote work solutions, data analytics, and AI integration. Hybrid and multi-cloud strategies will gain traction as organizations seek to balance performance, security, and compliance requirements.

    Moreover, innovations in edge computing will reshape the landscape, enabling faster processing and real-time insights for IoT devices and edge applications. Enhanced cybersecurity measures will be crucial to mitigate evolving threats in the cloud environment.

    From a business perspective, cloud service providers like us” HTS Solutions” will focus on enhancing their offerings, emphasizing sustainability, reliability, and customer-centric solutions. Strategic partnerships and mergers may reshape the competitive landscape, as companies seek to expand their market presence and cater to evolving customer demands.

    Overall, the remainder of the year holds immense potential for cloud computing, driving innovation, efficiency, and transformation across industries.

    On the growth that planning for the next 12 months

    Overall, the growth plans for the HTS data centre over the next 12 months should focus on expanding infrastructure, enhancing security and efficiency, diversifying service offerings, fostering strategic partnerships, prioritizing customer satisfaction, and embracing emerging technologies.

  • MSI unveils MSI Creator Awards 2024

    MSI unveils MSI Creator Awards 2024

    Mumbai: MSI, the computing manufacturer in gaming, creator, and business laptops, has unveiled the highly anticipated MSI Creator Awards 2024, marking the fifth consecutive year of this premier platform dedicated to celebrating the ingenuity and innovation of creators worldwide. Under the inspiring theme of “A Fusion of Art and Technology,” the competition serves as a testament to the seamless integration of technology and artistic expression. Submissions will be accepted from now until 11 August 2024.

    This year, the MSI Creator Awards will showcase four captivating categories: graphic design, animation, film, and AI-generated works. The graphic design, animation, and film categories will be evaluated by esteemed industry professionals, while the AI-generated works category will be selected mainly by public voting. With a total prize pool exceeding $60,000, this is a chance for all creators to showcase talent and claim a share of the rewards.

    Participants competing for top honors in graphic design, animation, and film have a chance to win an impressive prize package worth over $50,000. This includes a substantial cash prize, state-of-the-art MSI laptops tailored for content creation, and a one-year subscription to Adobe Creative Cloud. Additionally, winners will gain unparalleled exposure across MSI’s digital platforms, presenting them with potential collaborations for future projects.

    The AI-generated works category allows creators to  embody the spirit of “A Fusion of Art and Technology,” highlighting the symbiotic relationship between artistry and technology. Winners in this category will be primarily determined by public voting, reflecting the audience’s appreciation of the innovative and creative use of artificial intelligence in artistic expression. To celebrate these groundbreaking achievements, winners in this category will have the chance to compete for a prize pool exceeding $10,000.

    Commenting on the announcement, MSI regional marketing manager – MEA and Pan India Green Lin said, “We are excited to unveil the MSI Creator Awards 2024, dedicated to empowering and spotlighting the next generation of creators worldwide. This year, we’re proud to expand our platform, offering a stage for emerging talents to shine across Graphic Design, Animation, Film, and AI-Generated Works. With an anticipated influx of global participation, we’re set for an extraordinary showcase of innovation and artistic prowess. We can’t wait to witness the groundbreaking entries!”

    Recognizing the distinct needs of creators, MSI offers a diverse range of Studio laptops meticulously crafted to elevate the creative process and tailored to provide an unparalleled boost and optimize the creative process for a seamless experience.

    Furthermore, with the groundbreaking MSI AI-Artist, a generative AI software that can create images directly by typing prompts or using picture references, creators can easily unleash their imagination. The MSI AI Artist works purely offline, ensuring a safe and efficient workflow and empowering users to streamline their ideas and generate stunning visuals effortlessly.

    Open to creators worldwide, submissions will be accepted from now until 11 August 2024.

  • Amuz Distribution and GoQuest Media strike new distribution deal

    Amuz Distribution and GoQuest Media strike new distribution deal

    Mumbai: Amuz Distribution’s chief revenue & strategy officer Alex Avon with Vivek Lath, GoQuest Media managing director Vivek Lath jointly announced that the companies have struck a deal to distribute their titles in various territories. The entire Amuz Distribution catalog in Asia, Oceania, MENA, and non-French speaking African territories while some titles from GoQuest, to be named later, will be represented in Canada and the U.S.

    Titles from Amuz Distribution include multiple award-winning poly-handicapped family dramedy series About Antoine; hilarious real estate comedy series Counter Offer; redemptive dramedy series Larry; and mystery series Valmont, among other feel-good tv series.

    Avon stated: “Amuz Distribution is thrilled to partner with GoQuest Media and expand our reach. They have the right connections in Asia, Oceania, MENA and non-French speaking territories to share our premium catalog of award-winning dramedies, comedies and feel-good programs with new audiences. Additionally, we are excited to share titles from their portfolio.”

    Commenting on the deal, Lath said “GoQuest Media is pleased to be able to license such great programs from Amuz Distribution, a trusted company in the west. We look forward to sharing their top programs with viewers in regions where we have strong relationships.”

  • Our focus is to solidify Superbot’s position as India’s leading AI-powered voice agent solution: Sarvagya Mishra

    Our focus is to solidify Superbot’s position as India’s leading AI-powered voice agent solution: Sarvagya Mishra

    Mumbai: AI-powered voice agents are transforming the way businesses engage with customers, providing instant, personalized responses and streamlining communication processes across various industries. Amidst this transformation, Superbot, an AI-powered voice agent startup, founded by Sarvagya Mishra and Ankit Ruia in 2018, stands out as a pioneering solution.

    Based out of Gurugram, Superbot bridges the communication gap between organisations and their clients with its intelligent, AI-powered capabilities. With the potential to handle over one million calls a day, Superbot ensures seamless, 24/7 customer support, making it an essential tool for businesses looking to enhance customer engagement and satisfaction.

    To gain deeper insights into Superbot’s overall business framework and its solutions, Indiantelevision.com caught with Superbot co-founder & director Sarvagya Mishra.

    Edited Excerpts:

    On the inspiration behind starting Superbot in 2018 and the journey till now

    Our journey with Superbot began as a response to a challenge we faced while managing PinnacleWorks, our parent company in the education sector. Despite our diligent efforts and the deployment of dedicated counsellors, we encountered costly delays in addressing student queries, leading to missed opportunities and reduced conversion rates. This prompted us to conceive an automated chat agent capable of comprehending the sentiment behind customer queries and responding with human-like empathy. Initially designed for the education sector, Superbot quickly gained traction, becoming the preferred solution for round-the-clock customer query management among over 100 educational brands within a year. However, we soon realized that there was a need to proactively engage customers to boost ROI. This prompted us to evolve Superbot into an AI-powered conversation Agent, proficient in intelligent dialogues over telephony channels. As we transitioned Superbot into a versatile SaaS product, we expanded its capabilities to cater to diverse industries, addressing various calling needs from conducting large-scale surveys to handling critical tasks like lead verification and payment reminders. One of its standout features is serving as a 24/7 incoming helpline, guaranteeing zero wait time for user inquiries. This significantly reduces average handling time (AHT) and enhances customer satisfaction (CSAT). Today, Superbot is capable of managing over one million calls per day and supports 10 plus languages, with ongoing efforts to include more. It has become instrumental in facilitating seamless communication for businesses across India, and I am immensely proud of the journey Ankit Ruia and I (Sarvagya Mishra) have undertaken to make this vision a reality.

    On Superbot bridging the communication gap between organisations and clients

    Superbot bridges the communication gap between organisations and clients through its advanced AI-powered capabilities. Using cutting-edge natural language processing (NLU) and automatic speech recognition (ASR), Superbot responds to customer queries over calls in real time, reducing response times and enhancing satisfaction. In the education sector, it manages student inquiries, provides course information, and ensures 24/7 availability for prompt and accurate responses. Also it is being utilised by various organisations to verify their incoming leads on a real-time basis, and profile them, while saving 60 per cent of their counsellors time. In e-commerce, Superbot assists with product inquiries, order tracking, and issue resolution like returns or refunds, improving customer experience and reducing operational costs. Healthcare uses include patient queries, appointment scheduling, and service information, improving efficiency and satisfaction. With multilingual support, Superbot serves diverse customer bases, making it essential for organizations aiming to enhance customer service with faster, more accurate, and personalised responses, fostering stronger client relationships.

    On the unique features that Superbot offers to help brands stand out in a crowded market

    Superbot is a highly versatile platform, uniquely positioned to meet the diverse communication needs of various industries. One of its standout features is its in-house speech recognition modules, which achieve an exceptional accuracy rate of over 92 per cent. This capability allows Superbot to excel in understanding local Indian dialects and pronunciations, ensuring clear and effective communication with customers across different regions. Moreover, Superbot offers a user-friendly DIY platform that empowers businesses to customise their conversational experiences. This feature provides greater control and flexibility, allowing businesses to tailor Superbot’s interactions to their specific requirements without extensive technical knowledge. Additionally, Superbot supports over 100 use cases, demonstrating its versatility and adaptability across different industries. From e-commerce to healthcare, Superbot streamlines operations by handling tasks such as appointment scheduling, order confirmations, customer support, and more. This broad application makes it a comprehensive solution for businesses seeking to enhance customer engagement and operational efficiency. Furthermore, Superbot’s scalability is another key advantage. It can manage over one million concurrent calls per day, ensuring reliable performance even during peak times. This scalability, combined with its advanced AI-powered conversation capabilities, positions Superbot as a leading choice for businesses looking to improve customer satisfaction and stand out in a competitive market.

    On the role you see Superbot playing in the future of advertising and marketing

    At Superbot, we’re leading the charge in revolutionising advertising and marketing by capitalising on the increasing prominence of voice bots in consumer interactions. According to a Deloitte study (2022), it’s projected that by 2030, voice bots will contribute to 30 per cent of total e-commerce sales, highlighting the growing importance of voice-based communication channels in driving business transactions. With the voicebots market size estimated to reach $98.2 billion by 2027, growing at a CAGR of 18.6 per cent during the forecast period 2022-2027, the opportunities for voice-based technologies like Superbot to transform businesses of all sizes are immense.

    At Superbot, we harness advanced AI-powered conversation capabilities to enable personalised and interactive engagement with customers. This empowers brands to deliver tailored messages and promotions directly through voice channels, enhancing customer interaction and conversion. Our 24×7 incoming helpline ensures zero wait time for user inquiries, significantly reducing average handling time (AHT) and enhancing customer satisfaction (CSAT). With our scalable and versatile platform, Superbot also supports various marketing strategies, from conducting surveys and gathering feedback to providing real-time assistance and personalized product recommendations. By integrating these cutting-edge capabilities, we empower businesses to drive innovation and efficiency in their advertising and marketing efforts, enabling them to maintain a competitive edge over their rivals.

    On Superbot ensuring credibility and reliability in the era of AI and deep fakes

    At Superbot, we ensure credibility and reliability in an era where AI is frequently misused through stringent security measures and ethical practices. We maintain data security with advanced encryption and hold ISO 27001 certification, ensuring secure storage and protection of user data against unauthorized access. Our robust authentication processes verify user identities, guaranteeing interactions with legitimate users and not malicious entities. We source information from reliable databases, ensuring responses are based on credible information and not susceptible to manipulation or misinformation. At Superbot, we also promote transparency by clearly communicating our capabilities and limitations to users, fostering trust. We adhere to ethical AI guidelines, ensuring our algorithms are fair, transparent, and free from biases. Continuous monitoring of performance and user feedback allows us to promptly address any issues that could affect credibility or reliability. Partnering with industry leaders and complying with regulatory standards further enhances Superbot’s credibility, providing a secure and trustworthy conversational experience.

    On Superbot enhancing customer engagement and retention for brands and transforming customer support for local businesses through AI-powered voice agents

    Superbot is revolutionising how brands engage and retain customers through its cutting-edge AI-powered voice interactions. It leverages advanced natural language processing and emotional intelligence to deeply understand customer queries and provide highly personalized, empathetic responses. This fosters meaningful connections and unparalleled customer intimacy, going beyond transactional interactions to cultivate brand loyalty and advocacy. Superbot’s multilingual capabilities ensure seamless communication across diverse regions, breaking down language barriers. By intelligently automating routine inquiries and streamlining complex processes like appointment scheduling or order confirmations, it drastically reduces response times, elevating customer satisfaction to new heights.

    For local businesses, Superbot offers a cost-effective and infinitely scalable solution for 24/7 exceptional customer service without compromising quality. Its real-time data access ensures prompt resolutions by providing the latest information. Additionally, Superbot’s feedback and survey tools enable continuous improvement, ensuring businesses can consistently meet evolving customer needs. Through its transformative voice capabilities, Superbot empowers brands to proactively engage customers, minimise churn, and build lasting, trust-based relationships. Local businesses gain a competitive edge by delivering unparalleled AI-driven customer experiences that transcend traditional limitations.

    On the impact of Superbot’s DIY portal on businesses of various sizes

    Superbot’s DIY (do-it-yourself) portal empowers businesses of all sizes to harness the power of AI-driven voice interactions without the need for extensive technical expertise. This user-friendly platform allows organizations to customize and tailor conversational experiences according to their specific needs, fostering a seamless integration with existing processes and workflows. For smaller enterprises, the DIY portal serves as a cost-effective solution, eliminating the barriers typically associated with implementing advanced AI technologies. It enables them to elevate their customer engagement strategies and deliver personalized experiences on par with their larger counterparts. Conversely, for larger corporations, the DIY portal offers unparalleled flexibility and control, allowing them to fine-tune Superbot’s capabilities to align with their unique business requirements and scale operations as needed. This democratisation of AI-powered voice solutions levels the playing field, enabling businesses of diverse sizes and industries to leverage Superbot’s transformative potential and gain a competitive edge in the ever-evolving landscape of customer experience management.

    On your future plans for Superbot, including global expansion

    At Superbot, our immediate focus is to solidify our position as the leading AI-powered voice agent solution in India. We intend to make an indelible mark across the nation by refining and augmenting our offerings to cater to the diverse needs of various industry verticals and regions. This strategic approach will enable us to gain a comprehensive understanding of the unique communication challenges faced by businesses operating in different sectors and geographic locations within India. By tailoring our solutions to address these specific requirements, we aim to establish Superbot as the go-to platform for seamless customer engagement and support across the country. Our commitment to continuous improvement will drive us to consistently enhance our natural language processing capabilities, expand our multilingual support, and integrate cutting-edge technologies to deliver unparalleled experiences for businesses and their customers.

    Once we have firmly established our presence and gained extensive insights from our nationwide operations, we will be well-positioned to embark on a global expansion strategy. With a robust foundation built on our success in India’s diverse market, we will leverage our expertise to adapt and localize our offerings for international markets. This will involve integrating new languages, cultural nuances, and region-specific communication preferences, ensuring Superbot’s relevance and effectiveness transcends geographical boundaries. Our global expansion plans will be driven by a steadfast commitment to innovation, collaboration with local partners, and a deep understanding of the unique challenges faced by businesses in different regions.

  • The ParentZ app serves as a complete guide for parents: Kiran Meena

    The ParentZ app serves as a complete guide for parents: Kiran Meena

    Mumbai: ParentZ is an online platform dedicated to revolutionizing the journey of parenthood. While parenthood is a profoundly rewarding journey, it can also be undeniably overwhelming. The app aims to simplify and enrich this journey by offering indispensable tools and guidance spanning from the early stages of pregnancy to the challenges of raising a teenager.

    Furthermore, the platform facilitates the monitoring of critical aspects such as feeding, sleeping, medications, and their baby’s growth. To navigate the inevitable challenges, they offer a comprehensive baby teething chart, making the life of a parent easier and child healthier.

    Indiantelevision.com caught up with ParentZ’s co-founder & head of content Kiran Meena who offered interesting insights regarding this app.

    Edited excerpts

    On brief overview of The ParentZ app and its primary functions

    The ParentZ app serves as a complete guide for parents, supporting you through every stage of your child’s growth. Inspired by my own parenting journey, we created this app to provide a trustworthy and comprehensive resource. The ParentZ – Baby Tracker App offers extensive tracking capabilities, enabling parents to monitor a wide range of activities crucial for their child’s development and well-being. From managing diaper changes to tracking medications and more, users can choose from over 15 different activities to record and analyze, ensuring comprehensive oversight of their child’s daily care and health.

    The app goes beyond tracking; it includes tools for health monitoring, developmental milestones, community support, and educational resources, offering a well-rounded approach to parenting:

    ●    Vaccine and Immunization Tracker: Keep track of your child’s vaccination schedule with reminders, detailed immunization information, and a scheduling tool that ensures timely vaccinations from birth through age 18.

    ●    Growth and Development Milestones Tracker: Record and monitor your child’s weight, height, head circumference, and other measurements. Generate growth charts and percentiles to visualize progress and ensure your child is meeting developmental milestones. This feature also includes checklists, tips, and insights for tracking milestones from birth to 5 years.

    ●    Baby Name Finder: Access the largest list of baby names to find and shortlist the perfect name for your baby. This tool helps parents navigate the important task of naming their child with ease and confidence.

    ●    Parenting Community: Engage with a supportive online community of parents and experts. This feature offers advice on a wide range of topics including pregnancy, baby care, toddler health, nutrition, home remedies, and product reviews. It provides a space for parents to share experiences, ask questions, and receive trusted advice.

    ●    Parenting Tools: Utilize a variety of tools to support different aspects of parenting. This includes ovulation calculators, pregnancy trackers, baby growth and milestone trackers, and body temperature monitors, making it easier to manage and track important health and developmental data.

    ●    Baby Teething Chart: Track your baby’s teething progress with a user-friendly chart, helping you anticipate and manage the teething process.

    ●    Body Temperature Monitor: Easily track and monitor body temperature, helping parents manage and respond to their child’s health needs effectively.

    ●    Symptoms & Medicine: Track and monitor your child’s symptoms, prescription, medicine, and doctor visits.

    ●    Feeding and Pumping: Track breastfeeding, pumping, bottle feeding, and solid feedings.

    These features collectively provide robust support for parents, managing their child’s health, growth, and development, while offering access to a supportive community and a wealth of knowledge.

    On this app helping parents to keep track of their child’s vaccination schedule

    The ParentZ app simplifies the vaccination process by offering a comprehensive solution for tracking and managing your child’s immunizations. When you create a vaccination profile for your child, the app generates a personalized immunization schedule based on their age and health requirements, adhering to national and international guidelines.

    The automated reminder system ensures that parents receive timely notifications ahead of each vaccination due date, helping to avoid missed appointments. Additionally, the app provides detailed resources about each vaccine, including its purpose, benefits, and potential side effects, helping parents make informed decisions.

    After each vaccination, parents can update the status in the app, offering a clear overview of administered and pending vaccines. The app’s syncing capability with healthcare providers allows doctors to input vaccination data directly, ensuring accuracy and maintaining an up-to-date immunization record. For parents managing more than one child, the app’s multi-child management feature streamlines the process, allowing them to handle multiple vaccination schedules from a single account.

    On this feature assisting parents in ensuring their child’s growth is on the right track

    I believe the growth and development tracking feature is one of the most valuable aspects of our app. As a mother, I understand the importance of closely monitoring a child’s development. Parents can record their child’s weight, height, head circumference, and other vital measurements. The app uses this data to generate growth charts and percentiles, providing a clear visual representation of the child’s growth compared to standardized benchmarks.

    Additionally, the app includes easy-to-use checklists, tips, and insights on child development from birth to five years. This helps parents identify potential concerns early and seek appropriate guidance or intervention if needed.

    On the impacting modern parenting and child health management

    The ParentZ app is transforming modern parenting by providing a unified platform that addresses a wide array of parenting needs. By integrating health monitoring, educational tools, and a robust community network, the app offers parents accurate and readily available information, reducing common stresses and uncertainties.

    The app’s detailed tracking capabilities allow parents to monitor their child’s health and developmental progress, enabling timely actions that can lead to better health outcomes. Additionally, the community feature encourages a more collaborative and well-informed parenting experience by allowing parents to interact, exchange experiences, and seek advice.

    On sharing any tips on how working parents can make the most out of this app to balance their professional and parenting responsibilities

    Response- For working parents striving to balance careers and parenting, The ParentZ app can be an invaluable asset. Here are some strategies to maximize its benefits:

    ●    Integrated Scheduling: Sync your child’s health and milestone reminders with your work calendar to manage both professional and personal commitments seamlessly.

    ●    Quick Updates: Dedicate a few minutes each day, perhaps during a lunch break or commute, to update the app with your child’s latest health data and milestones.

    ●    Community Engagement: Tap into the app’s online community during brief downtimes for quick tips or advice.

    ●    Personalized Alerts: Customize notification settings to receive alerts at convenient times, reminding you of upcoming vaccinations or milestones when you are less likely to be overwhelmed by work tasks.

    ●    Educational Snippets: Use the app’s educational resources in short bursts during waiting periods or breaks to stay informed about parenting best practices and child development.

    By integrating these strategies, working parents can leverage The ParentZ app to efficiently balance their work responsibilities with their parenting roles, ensuring their child’s health and development are well-managed without compromising their professional life.

    On your vision for the future of The ParentZ

    Our vision for the future of The ParentZ is to continually advance as the premier resource for all parenting needs. By incorporating the latest in research, technological innovations, and user feedback, we strive to enhance our platform’s offerings.

    We plan to introduce features that provide more tailored health insights and utilize predictive analytics for tracking child development. We also aim to improve community engagement tools to foster deeper connections among users. Partnering with healthcare providers and educational institutions will ensure that our resources stay accurate and up-to-date.

    Ultimately, our mission is to make the parenting journey more informed, connected, and fulfilling for every family.

  • Ipsos announces launch of Ipsos PersonaBot

    Ipsos announces launch of Ipsos PersonaBot

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the launch of Ipsos PersonaBot, an AI-powered tool that allows organisations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.

    Designed to augment the utility and value of segmentation studies, Ipsos PersonaBot uses AI to enable stakeholders across the organisation to interact with the personas identified in their segmentation study as if they were real people. Via a secure portal, they can ask questions about everything from attitudes and behaviours to communication needs to preferences regarding messages and channels – and probe further for deeper insights. Personas can be questioned individually or together, in the style of a focus group.

    Ipsos global head of service lines Christophe Cambournac commented: “The launch of Ipsos PersonaBot is a further step in leveraging the power of AI to help our clients make faster and smarter marketing decisions. We are proud to be ahead of the game in terms of AI in the market research industry, and to be able to provide a new dimension of insights and increased ROI for our clients.”

    While segmentation studies have the potential to support an array of marketing activities, often comprising a significant chunk of market research spend, many companies find it challenging to realise their full potential and hence, maximize the return on investment. Ipsos PersonaBot addresses this challenge by widening internal access to the segmentation, expanding its uses and applications, increasing stakeholders’ engagement levels and, ultimately, augmenting the depth of insight delivered.

    The consumer version of PersonaBot can be leveraged by virtually any manufacturer or service provider. Healthcare PersonaBot has been developed specifically to support the activation of healthcare segmentations and was developed in accordance with healthcare regulatory requirements.

  • Tech Data inks distribution agreement with Couchbase in India

    Tech Data inks distribution agreement with Couchbase in India

    Mumbai –  Tech Data, a TD SYNNEX Company, has announced a new partnership with Couchbase, the cloud database platform company, that simplifies how organizations develop, deploy, and run modern applications This strategic collaboration enhances Tech Data’s ability to deliver high-performance database solutions to its customers, further strengthening its position as a leading IT distributor in India.

    Through this collaboration, Tech Data will help expand Couchbase’s presence in India and bolster the adoption of Capella, Couchbase’s distributed NoSQL database, as a fully managed service. Capella delivers flexibility across customer use cases with built-in multi-model and mobile synchronization capabilities. Its memory-first architecture drives millisecond data response at scale, and helps modern enterprises meet rising data management needs at more competitive prices.

    Commenting on the partnership, Tech Data India and ANZ VP and country general manager Sundaresan K  said, “Our collaboration with Couchbase reinforces our commitment to providing cutting-edge solutions that empower businesses to fast-track their cloud and digital transformation journeys. Through this partnership, we aim to drive digital innovation and enhance business agility for organizations across India and are looking forward to delivering unparalleled value that transforms the way businesses operate in the digital age.”

    The partnership between Tech Data and Couchbase will also help businesses across industries build modern database platforms that power mission-critical operations. As more businesses invest in enhancing customer experiences, IT infrastructures need to be able to handle multiple data flows with unprecedented speed and agility. This requires architectures that can run complex applications and manage data, without sacrificing scaling, availability, or security.

    “Tech Data India has a significant presence in the Indian market, with differentiated support and services as a value-added distributor,” said Couchbase India & SAARC managing director Shivir Chordia. “Our partnership with Tech Data India will enable government agencies and enterprises to accelerate their digital transformation journeys by helping them improve agility and operate at any scale. This reinforces our commitment to customers in India with our best in class enterprise solutions.”