MUMBAI: worldoo.com, India‘s first online ecosystem for kids, have announced the launch of doo Comics. The comic will be exclusively available on worldoo.com.
worldoo.com will create 8 parts of the series “The Discovery of worldoo” and the first edition of the same is named as “The Last Mission”. worldoo.com will release one edition of these series each month and will also add some new titles over the course of the next year. |
The first comic talks about worldoo‘s peace-loving character – Nakamota, a topography expert and his efforts to find some help for him to get back to city from the island where he was stuck after his plane had crashed during the World War II.
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worldoo.com‘s mission is to take comic books far beyond the printed page and into the digital world. With worldoo‘s wide online following, it is hopeful to help bring its stories to millions of new readers every week. Worldoo.com got a good response from kids on the digital platform, within the launch of two months the website attracted 18,000+ kids in a short span of time. Worldoo.com has got around 1.13 lakh unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com – as a result, average time spent is close to nine minutes and 11 page views are happening per visit, which is very encouraging for the platform. |
Category: Technology
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worldoo.com launches doo Comics
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SVG Media attains a new milestone in the Indian digital media space
MUMBAI: SVG Media has gone on to retain its leadership position with the current expanded reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG Media (including all its entities: Tyroo, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 47 per cent of the internet audience over a three monthly average.
In addition to this, SVG Media boasts of the fastest rate of growth in terms of audience reach. As per comScore, Total Unique Visitors (000) to SVG Media increased 75 per cent since May 2012 which is higher than that of any other network in India.
SVG Media not only has a significantly higher reach than that of other Indian ad-networks for May 2013 but also the highest three month average reach in the Indian Display ad ecosystem. The average daily visitors and total page views for SVG Media stand at 3.8 million and 863 million respectively.
SVG Media claims to be the only Indian media network offering the largest reach across verticals such as Automobile 80.3 per cent, Technology 63 per cent, Telecom 65 per cent, Business Finance 58 per cent and B2B 75 per cent.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media‘s portfolio apart from display.
SVG Media‘s audience break-up includes 60 per cent male and 40 per cent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 per cent of SVG Media‘s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet cafe or other public/shared computers.
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Kolkata Cable Operators protest against MSO policies, to observe bandh tomorrow
NEW DELHI: Around 3000 cable operators in the eastern metropolis of Kolkata came on the streets today headed by the Cable Operators Sangram Committee to protest the various packages being offered by broadcasters and multi-service operators as these were not being accepted by the consumers.
These LCOs also decided to hold a 24-hour bandh tomorrow from 9.00 am in support of their demands, which they claimed had the full support of the end consumer.
A memorandum of demands was also presented to the office of West Bengal Chief Minster Mamata Banerjee, who personally holds the Information portfolio.
The LCOs marched from Ramakrishna Mission`s Swami Vivekanda Ancient House in North Kolkata to Subodh Mullick Square in Central Kolkata to protect the Freedom of Subscribers choice.
The memorandum said it was very strange that many MSOs had not yet published any PAF from were a Subscriber choose there package, and no a la cart rate had been provided. The LCOs also opposed the attitude of MSOs towards LCOs, still demanding unfair and unjustified monthly amounts by raising invoices on LCOs. In case of non payment against their illegal invoices, they deactivate all the STBs of that LCO without any notice.
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Hathway Cable seeks shareholder nod to enhance borrowing limits
MUMBAI: Being one of the first movers in the cable TV industry, the Rajan Raheja group promoted Hathway Cable & Datacom, has been aggressively pushing the agenda of digital addressable systems (DAS) nationally. And its aggressive digitisation drive means it has to have oodles of cash when it needs it.
And it is taking steps to ensure that its pockets are bulging with cash. The cable giant earlier this week informed the bourses about it seeking an approval from its shareholders in order to raise the borrowing limits.
Hathway leads the Rs 37,000 crore Indian television industry with a handsome 23.5 per cent market share across 140 cities with over 71 analogue and 20 digital head ends across India.
In light of its great potential in installing set top boxes in subscriber homes, and also considering the effective implementation of the broadband initiatives, the Hathway directors considered it savvy to extend their current borrowing limit of Rs 1,200 crore to Rs 1,400 crore. Earlier this year (25 February 2013) Hathway‘s board had got its shareholders‘ nod (through postal ballot) to enhance its borrowing limit to Rs 1,200 crore but deeming it insufficient, it has once again asked to increase it by Rs 200 crore.
As per section 293(1) (d) of the Companies Act, 1956, the power of the board of directors to borrow money(s) in excess of the aggregate of the paid-up capital and free reserves of the company, requires an approval from the shareholders of the company.
Apart from seeking an approval on an ordinary resolution for increasing the borrowings limits of the company, the BOD also seeks the shareholder‘s affirmation for bestowing the powers upon the BOD to create a charge/hypothecation/mortgage on the movable/immovable properties of the company for securing the borrowings of the company as it may consider fit.
The deadline for the postal ballot has been dated 22 July 2013, before which the shareholders must return the form attached with the self addressed postage prepaid envelope to the scrutiniser. The alternate medium available is through the e-voting platform provided by the company.
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Blaupunkt launches Velocity and Blue Magic sound range
MUMBAI: Blaupunkt one of the leaders in car infotainment and sound, launched their range of high performance sound – Blue Magic and Velocity.
The company claims that Velocity is the new reference for sound and redefines the limits of what is possible. Oversized magnets, optimal basket geometry, hard-wearing surrounds and quality cone & tweeter materials, is deemed to provide rich sound reproduction for any music type.
The Velocity brand from Blaupunkt was first introduced in 1997. With this new launch, the Velocity range is back, setting a new standard in car hi-fi systems
The new Velocity range uses breakthrough digital sound technology, innovative materials, smarter design and coordination of individual components – all make velocity a good live sound reproduction.
The company claims that Blue Magic provides rich and smoothsound, that will be entertaining with a high-end listening experience filled with optimal clarity and rich bass beats. These speakers are specially designed with attention to details and high quality injected PP membranes. The surface structure and innovative cone colours, together with its attractive rubber ring to cover the magnets, and stylish 6-head screws, give the Blue Magic products a modern, premium look and feel across the entire product line.
Commenting on the launch, Blaupunkt India director Pankaj Jagwani said, “With four times more power, the velocity car audio range promises to change the sound experience in India, whereas the Blue Magic Series are meant to give you high power, deep bass, and great peak power handling.We are confident that both these products will be well received by the auto industry in India.”
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Banking on social media
MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers. And what better platform than using the digital medium that gives them the scope to interact with their customers on a regular basis.
It is no surprise to see the banking sector using popular outlets such as Facebook, Twitter, Pinterest, and YouTube to connect with their customers and attract new ones.
Here‘s how two BFSI entities – SBI Life Insurance and HDFC Bank use social media“The digital platform is an opportunity for us. However, to unlock its potential to the maximum, it makes sense to view the possibilities holistically, rather than confining it to merely a function or limiting the scope to a single dimension. We use the digital space for customer acquisition, brand building, service and distribution,” says SBI Life Insurance vice president and head-brand corporate communication and cross sell Chandramohan Mehra.
SBI Life Insurance which initially followed a strategy of having differentiated content on Facebook and Twitter, now with its increasing fan base is transforming it into a holistic channel. “We are now stretching the scope of social media presence to promote and facilitate online product purchase, customer education and employee and distributor recruitment,” informs Mehra.
SBI Life is the only life insurance company to have a website in nine Indian languages. “This enables customers to understand our products and services in language they are most comfortable with, before taking a well-informed decision,” he adds. And the company is using its social media presence to draw in potential and existing customers to its own website to keep them informed about developments, products and offerings.
The insurance company is involved in creating video content in the area of customer education and services, specifically for online visitors. “We have developed apps and games including a virtual life insurance crossword, contests on facebook, e-life insurance dictionary and tax calculator. With increasing penetration of smart phones, we have intensified our efforts on developing apps that will be relevant to both internal and external audiences,” reveals Mehra.
The use of digital media has helped companies to collect sizable amount of data about the customer‘s needs. The challenge, however, is to make sense of it. “Based on web analytics, integrated with social customer relationship management, one of the possibilities that exists is reaching out to the relevant audience, with targeted message at the right place and time,” Mehra opines.
SBI Life Insurance creates content for YouTube which caters to varied audiences. “While prospective customers are served through viral ads and educational videos, for existing customers we have service related videos. We engage our employees and potential agents through testimonial videos and the general public through content pertaining to awards and recent recognitions bagged by SBI Life,” informs Mehra. SBI Life Insurance, which currently has 626,272 likes (at the time of writing) on its Facebook page, feels the fans on Facebook are irrelevant if it doesn‘t engage them.
Engagement score is one of the key metrics we closely follow and we have one of the best engagement scores in the BFSI,” says Mehra. The insurance company has launched many exciting online campaigns. “In light of the Uttarakhand tragic event, we have started speedy claim assistance on our Facebook page. This is one of our initiatives through which we are trying to reach out to our existing customers,” he informs.
HDFC Bank also engages its customers across social media platforms including Facebook, Twitter, You Tube, Linkedin, Google Plus, Pinterest and Foursquare. “We use updates, offers, financial awareness tips and monthly contests and applications to interact with customers on regular basis,” says a senior official from HDFC Bank. HDFC Bank currently has over 1.5 million fans on Facebook and a total of over 15,000 followers on Twitter handles.
HDFC Bank gives financial awareness tips and hosts monthly contests to interact with customers
“Given the customer centric nature of business, we have to ensure that we are present where our customers are and they are present on social media, voicing their views, opinions and engaging with others,” he adds. The bank posts a variety of content on various digital platforms including financial trivia, quizzes, opinion polls, offers on credit and debit cards, bank news, information about their products and services and comments around personal finance, etc.
“Impressions are generated when viewers see and react to these posts. Updates are created specific to the kind of platform being used for communication,” reveals the senior official.
“We use digital media to monitor customer feedback, address customer queries/complaints, communicate our products and services and derive insights on them from customers, educate customers, increase financial awareness and also do location based targeting of offers,” he adds.
HDFC Bank, through its various social networking platforms tracks, identifies and responds to various issues highlighted by customers online. “We are one of the few banks in India which allows users to post on our Facebook page and have been recognised as the most responsive brand on Facebook in India,” he informs.
The bank has tailored its digital content to help customers learn about their products (including offers and deals), knowledge on managing their finances and gain insights on the economy and finance.
The digital bug has crawled into the banking sector. With the changing financial paradigm, banks have found an easy way to stay connected to its customers.
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TRAI to get another Advisor in Technical
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has decided to recruit more persons who are experts in Technical.
The regulator has advised for the post of Advisor (Technical) ‘on deputation on foreign service terms‘. According to the TRAI website, the initial deputation will be for two years.
The work entails to the technical aspects of broadcasting – Network, spectrum and licensing division and technology development division as well.
TRAI had been set up for the telecom sector in 1997 but was given the work of broadcasting in 2004 at the time of the introduction of the Conditional Access System.
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TRAI to get another advisor in Broadcasting and Media
NEW DELHI: Often accused of being more telecom-centric, the Telecom Regulatory Authority of India has decided to recruit more persons who are experts in broadcasting and media.
The regulator has advertised for the post of Advisor (Broadcasting and Media) ‘on deputation on foreign service terms’. According to the TRAI website, the initial deputation will be for two years.
TRAI already has one Principal Advisor,N Parameswaran, and two Advisors, Wasi Ahmed and Raj Kumar Upadhyay.
The work entails to the non-technical aspects of broadcasting – covering general management, economic and social dimensions of all forms of the media. Economic work relating to wholesale and retail tariffs and interconnection will form part of the work of the new Advisor.
The work will also entail specialisation in the digitisation of the media and interaction with all stakeholders.
TRAI had been set up for the telecom sector in 1997 but was given the work of broadcasting in 2004 at the time of the introduction of the Conditional Access System.
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Amazon is gung-ho for digital music giveaway
MUMBAI: Online retailer Amazon has stepped up the battle for music sales by announcing it will give away digital versions when customers buy CDs and vinyl records – and they will be backdated for any past purchases.
The free MP3 service, called AutoRip, will enable music fans to have instant access to music they have bought – several days before their purchases arrive in the post.
The company has already lined up in excess of 350,000 albums for AutoRip with more to be added, and said there will be no knock-on effect on prices.
Tracks will be added to their AmazonCloud Player account and can be either streamed or downloaded to devices such as iPhones, iPads, Kindles and smartphones.
AutoRip – which gives consumers their purchases in two formats – will be seen as a new weapon in the fight for dominance in the music sector against rivals such as iTunes which specialises in only digital versions.
The Amazon site will show whether AutoRip versions are available when consumers check out information about potential purchases, although it will not work if items were bought as gifts for other people. And it does not apply to items bought from private sellers in the Amazon Marketplace – only those bought directly from Amazon.
Latest figures for the UK market show Amazon became the leading music retailer in 2012, accounting for 25.6 per cent of expenditure (15.3 per cent for home delivery and 10.3 per cent downloads) and taking over from troubled HMV, which had been in front the previous year.
But iTunes is way out in front for digital sales, and represents 22.5 per cent of the entire music market – up from 17.9 per cent the previous year – according to data from Kantar Worldpanel, which is used by the British Phonographic Industry. Both companies will be keen to push up their share, particularly after HMV went into administration earlier this year and is now operating on a smaller scale after formerly being the market leader for physical sales.
Amazon‘s AutoRip will be backdated to purchases of CDs, vinyl or cassettes since its music store was established in 1999, if a digital version is available.
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Adobe continues digital marketing spree with $600 million Neolane acquisition
MUMBAI: Adobe extended a multi-year acquisition spree to build its digital marketing business today with the $600 million acquisition of Neolane , a French company that helps marketers manage their marketing across channels such as the Web, social networks, mobile, and point of sale.
The cash purchase further builds up what Adobe calls the Marketing Cloud, a set of services that help marketers manage their online advertising. Adobe, still better known for its iconic design and content creation and editing software such as PhotoShop, has made a big push in recent years to marry those products with the fast-growing area of online marketing. It bought Omniture in 2009, Day Software in 2010, Demdex and Auditude in 2011, and Efficient Frontier last year. Neolane will become Adobe‘s sixth digital marketing business unit.
The acquisition of the 12-year-old company essentially catapults Adobe from providing strictly digital marketing services to broader marketing, even offline channels such as direct mail and call centers, John Mellor, vice president of strategy and business development for Adobe‘s digital marketing business, said in an interview. For instance, a travel firm planning a summer getaway marketing campaign wants to start sending out direct mail in February, follow up by email and perhaps create a special website all as part of one campaign. “I don‘t want to walk into a CMO‘s office and just talk about digital marketing,” says Mellor. “They don‘t think of it that way. People want to coordinate all this stuff together.”
Brad Rencher, Adobe‘s senior vice president and general manager of digital marketing, further explained in a blog post about the acquisition:
This is a critical addition to our complete set of analytics, targeting, social, content management and media optimisation solutions. Neolane will integrate with our solutions to empower cross-channel and highly personalised campaign management across the web, email, social, mobile, point of sale, direct mail, call center and other emerging channels.
The combination of Adobe and Neolane will give customers richer customer profiles, greater activation of social and mobile data, better definition of highly valuable customer segments, and more sophisticated automation and execution platforms. Many customers already rely on both Adobe and Neolane and will benefit from further integration between the Adobe Marketing Cloud and Neolane‘s cross-channel capabilities.
The company‘s revenues rose 40 per cent last year, to $58 million. Adobe said it doesn‘t expect the addition to materially affect its revenue forecast this year.
“We are thrilled to launch the first digital edition of The Last Mission on worldoo.com, as we have always embraced original ideas from our own character(s). With the launch of doo Comics on worldoo.com, we see it as a continuation of our on-going commitment to delivering quality, original experiences online to the kids”, said worldoo.com experience & brand head Harsh Wardhan Dave.