ITV

Category: Components

  • Zepto rings in fast phone delivery with exclusive Vivo deals

    Zepto rings in fast phone delivery with exclusive Vivo deals

    MUMBAI: Zepto is calling the shots in the quick commerce game—literally! The fastest-growing delivery platform in India is now bringing smartphones straight to users’ doorsteps, expanding its electronics category with a selection of mobile phones starting 25 January 2025. As part of this launch, Zepto will feature the latest models from Vivo India, ensuring customers can get their hands on cutting-edge smartphones faster than ever.

    “At Zepto, our sellers are committed to offering quick, reliable, and affordable solutions for everyday needs. With this expansion, we are excited to collaborate with Vivo India and our Sellers to make mobile technology more accessible in a fast, seamless way,” said Zepto, business head for electronics, Abhimanyu Singh.

    Echoing the sentiment, Vivo India, head of online business, Pankaj Gandhi, said, “This partnership reflects our shared vision of making the latest mobile technology easily accessible to users across India through Zepto’s efficient platform.”

    Zepto will feature smartphones starting at just Rs 5,999 (inclusive of taxes). To sweeten the deal, an exclusive Icici Bank offer provides a flat five per cent discount (up to Rs5,000) on mobile purchases over Rs 5,000 valid until 31 January 2025.

  • The Role of Digital Identity Verification in Ensuring Safer Online Play

    The Role of Digital Identity Verification in Ensuring Safer Online Play

    In early 2024, Greek game developer Kaizen announced a partnership with biometrics experts Jumio to streamline its user bank account verification. This type of arrangement is being adopted across the global gaming industry and shaping the future of identity verification in gaming.

    For an average gamer, gaming is all about knowing the rummy and poker game rules and excelling in the games. But real money games like poker involve fund transfers and withdrawals. Gamers also share personal information on the gaming platforms that they would want to be kept protected. In a nutshell, online gaming sees the exchange of personal and financial data whose protection is paramount. Digital identity verification is a step forward towards this protection.

    Braving an Identity Crisis

    Know Your Customer (KYC) and Know Your Transaction (KYT) procedures have helped financial institutions secure their business from mismanagement and malpractices. This is what is needed in the gaming industry as well, as reiterated by Jumio’sAsiaPac VP, Frederic Ho, at the 6th ASEAN Gaming Summit. Banks have used advanced online verification processes to transition from face-to-face to online interactions. Gaming companies, on the other hand, are having to face the challenges of the cyberworld upfront.

    In most countries, only adults are allowed to play real money games. Gaming platforms must ensure that appropriate age checks are in place to ensure this. Games also need to eliminate bots at all times and counter sophisticated challenges like AI-generated deepfakes. Concerningly, AI-powered deepfake scams have increased by 10 times between 2022 and 2023.

    Besides, the perennial threat of identity theft and fraud is also present in the gaming industry. Fraudsters even go on to take over gaming accounts through phishing and exploit them. Scammers also create multiple accounts to overwhelm users with fake bonuses and offers.

    Identity theft and hacking are two of the most common forms of fraud encountered by 67% and 61% of gamers, respectively. Upgrades in digital identity verification are, therefore, vital for gaming platforms.

    How Does Digital Identity Verification Help?

    Companies are going for various identity verification systems, even if it comes at a cost. For a few cents to a dollar per verification, these systems are securing identifications in various user-heavy industries. Verification service providers offer packages where companies buy services for a certain volume and, again, later if required.

    18% of young Indians in the age group of 5 to 14 engage in online games. To discourage financial misuse among these gamers, age verification becomes vital in real money games. Identity verification nowadays uses facial biometrics and cross-checking the results with the identity documents. This reduces the chances of a minor’s entry into the gaming ecosystem. Advanced facial biometrics is also important, considering that 73% of all frauds detected in Q1 2024 were selfie mismatches.

    Gaming platforms must ensure ease of use when deploying these processes. A streamlined digital identity verification process combines security with minimised clicks and fast account opening.  
    According to a study, 29% of web traffic in online gaming is caused by bad bots. These days, verification processes can even confirm the presence of a real human in front of the camera. Liveness detection technology detects human presence in the game to eliminate the threat of bots and deepfakes. This technology can also ensure that the face with impressive expertise in pokergame rules is not just an image, a video or a replay.

    Ticking the Right Boxes

    With safety as the primary focus, digital identity verification processes also enhance the user experience. These systems are curtailing the identity verification process and its waiting time. A smaller number of gamers end up abandoning the verification process midway through the process.

    User retention and conversion rates are important metrics for online gaming platforms. A fast and streamlined verification process keeps these rates high. Their role in maintaining top security standards is vital at a time when fraud in online gaming has been increasing at 64% year-on-year in the last two years. Apart from the selfie mismatches and the AI deepfakes, the cyber world also bears more grave threats, such as money laundering, be it in poker matches or multiplayer battle royales.

    For gaming companies, using an advanced digital identity verification process is not just about safety and uninterrupted user experience. Gaming companies in India now need to follow stricter KYC mandates, thanks to recent Ministry of Electronics and Information Technology (MeitY) regulations. The MeitY regulations expect that gaming companies address the pertinent fraud issues faced in the industry, such as multi-accounting, account takeover, counterfeiting of documents, money laundering, etc.

    Advanced identity verification tick boxes that go beyond safe gameplay.

    Towards Total Safety

    The sophisticated innovations in verification systems have given gaming platforms a great opportunity. Along with safe online play, seamless account usage and regulatory compliance are achievable for platforms with one smart infrastructural investment. 
     

  • Act Fibernet rolls out AI-powered Act SmartWi-Fi® for seamless connectivity

    Act Fibernet rolls out AI-powered Act SmartWi-Fi® for seamless connectivity

    MUMBAI: Say goodbye to buffering and dead zones! Act Fibernet has unveiled its game-changing ‘Act SmartWi-Fi®’, powered by AI, designed to deliver an unparalleled Wi-Fi experience. So, whether you’re streaming, gaming, or working remotely, this innovation ensures top-notch connectivity across all your devices, 24×7, in every corner of your home.

    The magic behind this transformation? ‘Act Zippy’, a proprietary router operating system that upgrades traditional Wi-Fi to a smart, self-optimising marvel. Powered by AI and developed in collaboration with Aprecomm.ai, Act Zippy detects potential interferences in your network and resolves them in real-time using advanced features like channel switching and band steering.

    Act Fibernet chief marketing & customer experience officer Ravi Karthik summed it up perfectly, “With the number of devices connected to home Wi-Fi increasing significantly, providing a superior Wi-Fi experience is our key focus area. Act SmartWi-Fi® scans your unique home environment and automatically improves the Wi-Fi experience for all connected devices.”

    ‘Act SmartWi-Fi®’ not only promises seamless connectivity but also adds a sprinkle of cheer with its new mascot, ‘Act Zippy’, a dynamic representation of reliability and intelligence.

    Act Zippy uses advanced AI to proactively monitor and optimise your in-home Wi-Fi. It ensures you can stream in 4K without a hitch, play online games without lag and conduct Zoom calls without pixelated faces.

    Starting 10 January 2025, all new customers in select cities will automatically be onboarded to the Act SmartWi-Fi® platform. Existing customers eligible for the update will receive it in phases – and here’s the best part – it’s completely free!

    The Act team isn’t stopping here. With a promise to revolutionise the home Wi-Fi space, they’re rolling out a 360-degree campaign across outdoor media, digital platforms, and the Act Fibernet App to keep users informed about the latest innovations.

    So, are you ready to experience Wi-Fi that’s as smart as you or maybe more (definitely more)? 

  • Times Network hosts Digit Zero1 Awards in New Delhi

    Times Network hosts Digit Zero1 Awards in New Delhi

    MUMBAI: The Digit Zero1 Awards 2024, hosted by Times Network, celebrated outstanding advancements in technology and innovation, recognizing 71 winners across three categories. the Digit Zero1 Award, Digit Best Buy Award, and Digit Popular Choice Award. With over two decades of expertise and leadership in consumer technology, the Digit Zero1 Awards 2024 is recognized as the Industry’s only performance-based awards, dedicated to recognizing and celebrating excellence in technology and innovation.  The event, held in the capital city, brought together industry leaders to honor excellence in consumer technology.

    Driving the essence of these awards was a rigorous and scientific testing process conducted at Digit’s in-house testing labs. Each device was meticulously evaluated through 100+ tests conducted across key performance parameters in each category.  Winners in each category were determined based on a comprehensive performance analysis of their total scores, ensuring only the very best products were honoured. In 2024 alone, Digit’s team of experts tested over 1,000 products, setting a benchmark for thoroughness and reliability in the evaluation process, rewarding the best in each category. 

    winners

    • Beyond celebrating technological achievements, the awards served as a platform to spark meaningful conversations about the future of consumer technology. The event featured two thought-provoking panel discussions that brought together industry leaders and visionaries. The panels, titled ‘Predicting the Future of Consumer Tech in India – AI, 5G, AIoT, and More,’ and ‘Rise of India in Tech: Home-grown Brands and Their Success Story,’ delved into transformative trends shaping the tech landscape, integration of artificial intelligence, the expansion of 5G, evolution of AIoT, and the remarkable contributions of Indian brands in driving innovation and establishing India as a global technology powerhouse. 

      Delivering the special address, former union minister Rajeev Chandrasekhar said, “India, after many years of hibernation and being almost absent from the global electronics value chains and innovation discourse, has in the last four to five  years made a very significant presence. A decade ago, electronics manufacturing in India was dominated by domestic brands getting products designed outside and manufactured in China. In the last three to four  years, we are seeing not just global and Indian brands being manufactured here, but also being designed to be manufactured here. This transformation across the value chain—design, manufacturing, and testing—has been enabled by the Government of India’s pivot from an import substitution framework to an export-led electronics manufacturing and design framework. The three important trends to lookout for are, digitization, as products are becoming smarter, connected, and with AI, even smarter connected products. The second trend is India’s growing footprint in the global value chains post-COVID. The third trend is the emergence of highly intelligent digital products powered by AI and edge AI. Advancements in local AI and groundbreaking chip architectures from companies like Nvidia are driving a once-in-a-lifetime shift, replacing legacy architectures in automotive, industrial, and consumer tech with new, transformative platforms that redefine electronics innovation.” 

      Speaking at the event,  Times Network  COO & president digital Rohit Chadda announced:  “Digit provides the most authoritative product reviews and ratings in India, helping readers and consumers make the most informed decisions about their tech purchases. In 2024, Digit facilitated over Rs.200 Crore worth of online purchases through its platforms which displays the trust consumers have in our product reviews and testing methodology. Digit will take its commitment to authentic and objective product reviews a step further with the launch of a new state-of-the-art testing lab in New Delhi. Equipped with the latest technology, the lab shall extend Digit’s device testing capabilities to new product categories like home appliances using a rigorous testing methodology, delivering precise and comprehensive evaluations.” 

  • Bharath Kumar takes over as APAC president of AV solutions company Kramer

    Bharath Kumar takes over as APAC president of AV solutions company Kramer

    MUMBAI: Audiovisual experiences company Kramer has announced a significant leadership transition in its Asia-Pacific (APAC) region. Effective 15 January  2025, Bharath Kumar has taken  over as president, Kramer APAC, succeeding Marc A. Remond, who has stepped down from his position.

    Headquartered in Tel Aviv, Israel, with a global presence, Kramer’s audiovisual experts are pioneering the future of engagement technology. From AVSM solutions to cloud-based communication and collaboration technologies, Kramer aims to create more engaging, inclusive, and connected environments.

    Bharath Kumar, a veteran with 19 years at the company, is well-equipped for this pivotal role, having played a key part in the company’s growth and market presence. His contributions include establishing Kramer India, managing global accounts, and serving as the APAC vice-president sales.

    Kumar is recognised as a respected leader in the audiovisual industry, with deep knowledge of the company’s business and strong regional relationships that promise continuity and a solid foundation for future expansion.

    Marc A. Remond has made notable contributions during his tenure, including the establishment of Kramer’s new regional headquarters in the APAC region and the cultivation of strong market partnerships. The company  extended its heartfelt gratitude to Marc for his leadership and wished him success in his future endeavours.

    Kramer CEO Gilad Yron expressed confidence in the leadership transition: “As we look ahead, I am confident that Bharath’s extensive experience, industry leadership, and strategic vision will further elevate Kramer’s presence and impact in this critical region. At the same time, we are grateful to Marc for his leadership and the strong foundation he has built for Kramer’s success in APAC.”

  • Netgear names regional heads to strengthen strategic market leadership

    Netgear names regional heads to strengthen strategic market leadership

    MUMBAI: Is leadership born or forged through experience?

    Imagine a world without connectivity—the heartbeat of modern businesses would stall.

    Just as a company thrives on sales, the networking industry thrives on innovation and strategic leadership. Who better to drive this growth than seasoned sales veterans with a knack for building connections that go beyond cables and routers?

    Netgear, a global powerhouse in networking solutions, is rewriting its growth story with a bold move: appointing Annamalai AR as the country sales head for the middle east and Africa (MEA), and Abhishek as the sales leader for India, SAARC, and Mauritius.

    These appointments signal more than just leadership changes—they mark a strategic leap into untapped opportunities across high-potential markets.

    The question is, how will these changes shape the future of connectivity?

    Annamalai, a veteran with 11 years of dedicated service at Netgear, will now oversee sales and operations in the MEA region, including Israel, Turkey, and North Africa. Known for his exceptional track record and deep market insights, Annamalai is poised to capitalise on the growing demand for tailored networking solutions in the dynamic MEA landscape.

    “I am honoured to take on this expanded role and contribute to Netgear’s success in the MEA region. These markets present immense potential, and I look forward to building on our strong foundation to drive growth and deliver innovative solutions for our customers,” said Annamalai.

    Abhishek, recognised for his strategic vision and leadership, will now lead Netgear’s sales and operations across India, SAARC, and Mauritius. His unwavering dedication and proven ability to exceed expectations make him the ideal choice to further strengthen Netgear’s presence in these diverse markets.

    “This new role is an exciting challenge, and I am eager to collaborate with our teams and partners to further enhance Netgear’s market leadership in India and neighbouring regions. Together, we will continue delivering impactful solutions to our customers,” said Abhishek.

    Netgear, APAC senior director – commercial, Marthesh Nagendra praised the new appointments, “Both Annamalai and Abhishek have been integral to Netgear’s success in their respective markets. Their leadership, dedication, and vision are essential as we continue to expand our global presence and redefine connectivity for customers worldwide.”

    These appointments align with Netgear’s mission to lead the future of connectivity by fostering innovation and nurturing leadership talent. By empowering regional leaders, Netgear is positioning itself to deliver robust, customer-centric solutions while driving growth in the rapidly evolving networking industry.

  • CES’25: Adata to showcase XPG gaming & Adata Industrial storage brands

    CES’25: Adata to showcase XPG gaming & Adata Industrial storage brands

    LAS VEGAS: The excitement around  the Consumer Electronics Show (CES) 2025 to be held in Vegas is building up with a slew of new  technologies and products set to be launched and displayed by various global players.

    Memory module and flash memory innovator, Adata Technology, will be showcasing its gaming sub-brand XPG and industrial-grade embedded storage brand Adata  Industrial.

    The company will be bringing its theme of Innovate for a Better Tomorrow to the Venetian in Las Vegas, located at  booth Titian #2204 from 7-10 January. An online exhibition is being launched during this period for consumers around the world to experience a full range of innovative products in real time. You can log on to it here:  https://event.adata.com/CES2025

    Three exhibition zones, each with an overarching theme, have been planned for this year’s CES.

    The Artificial Intelligence Computing Solutions Zone will showcase XPG AIcore DDR5 R-Dimm overclocked memory and XPG Lancer Cudimm RGB DDR5 gaming memory. Additional products in this zone include the XPG Defender SFF small form factor commercial chassis and XPG Edgecore TFX power supply, which are designed to meet the needs of edge computing systems and demonstrate Adata’s comprehensive investment in the evolution of the AI  era. 

    The Innovative Technology and Smart Mobile Lifestyle Zone  will see the launch of multiple Gen5 SSD cooling solutions and highlight the world’s first eco-friendly XPG Lancer NeonRGB DDR5 gaming memory with PCB heat dissipating coating, creating a new benchmark for cooling and efficient data transfer in the high-speed storage industry.

    The Xtreme Performance Gear Zone will showcase highly efficient gaming systems, top-notch power supplies, and cooling solutions, taking gaming applications to a new level. Each exhibit combines innovative technologies and high-performance products, and consumers around the world can join online for a one-of-a-kind experience!

  • Samsung working on tech breakthrough for 27-inch QD-Oled monitors for esports

    Samsung working on tech breakthrough for 27-inch QD-Oled monitors for esports

    MUMBAI: For gaming enthusiasts, this could be a godsend. Samsung Electronics’ offshoot Samsung Display is currently working on a new Oled display monitor which would have a record refresh rate, according to reports appearing in south Korean media. The size of the panel: 27 inches. The resolution: QHD/1440p or 2560X1440 pixels. 

    Samsung Display combined quantum dot and Oled technologies, and achieved a 500Hz refresh rate for the first time ever in an Oled display. The display is in the final stage of development as Samsung seeks potential partners in the gaming monitor business. Hope is that commercial manufacture should begin soon and the new panel should arrive in the market during H1 2025.  Some say the launch could happen at CES in Las Vegas. The product is targeted at the esports market. 

    QD-Oled panels reportedly offer superior color vibrancy, deeper contrast, and improved performance compared to traditional LCDs. This aligns with a broader trend among display manufacturers like LG Display and Samsung Display, which  compete to push the boundaries of high-refresh-rate Oled  monitors in various sizes and resolutions. Samsung’s  achievement has outpaced the displays of both Asus and LG which have a maximum refresh rate of 480Hz.

    Research firms have pointed out that while  annual global monitor growth is expected to take place at one per cent between now and 2028, Oled displays are expected to grow at 34 per cent per annum on an average in the same period.

    According to online panel analyst, FlatPanelsHD , 2025 could come up with a new trend for 27-inch QD-Oled and WOled monitors.Chinese firm  Light Soul is burning the midnight oil and is planning to release a 27-inch QD-Oled monitor with a 4k resolution, a 240 Hz refresh rate and 1000 nits of peak brightness. 

    On the larger screen front, LG is likely to come out with a 45 inch WOled panel with a resolution greater than the existing 3440×1440 pixel resolution. Expectations are that it could touch  5120×2160 pixels. This could spark off another trend for monitor manufacturers and developers.

  • Sterlite Tech’s shaky Q2 signals challenges ahead amid global demand contraction

    Sterlite Tech’s shaky Q2 signals challenges ahead amid global demand contraction

    Mumbai: Why, in a world ruled by the invisible hands of technology, do tech giants stumble through uneven financial terrain? Despite their omnipresence in our lives, tech companies often hit the rocks at least once each fiscal year—and Sterlite Technologies Limited (STL) is no exception. For STL, a powerhouse in optical and digital solutions, Q2 FY25 exposed more than just numbers. Faced with contracting demand, squeezed margins, and a fading grip on last year’s benchmarks, STL’s latest performance tells a tale of turbulence that reveals just how volatile the road to digital dominance can be.

    STL reported consolidated revenues of Rs 1,413 crore for the quarter ending 30 September 2024, a 16 per cent increase from the previous quarter. This growth, however, fails to mask the underlying challenges. Compared to the same quarter last year, revenues have slid by 5.4 per cent, down from Rs 1,494 crore in Q2 FY24. This revenue dip reflects broader market contractions, especially in STL’s core optical fibre cable (OFC) and optical connectivity (OC) businesses, which have been grappling with supply chain constraints and price pressures globally.

    In financial performance, STL’s EBITDA reached Rs 151 crore, marking a 63 per cent QoQ increase. However, this positive quarter-over-quarter rise sharply contrasts with the year-over-year trend, as EBITDA plummeted by 30 per cent from Rs 216 crore in Q2 FY24. STL’s EBITDA margin now stands at 10.7 per cent, a steep decline from 14.4 per cent last year, signalling weakened profitability across its core sectors.

    The optical networking division, historically the backbone of STL’s business, continues to struggle. OFC volumes have decreased on an annual basis, underscoring the persistent demand softness that has plagued the company’s market segments. A more concerning aspect is the drop in Optical Connectivity attach rates from prior peaks, weakening STL’s market positioning. The segment generated Rs 1,027 crore in revenue this quarter, a reduction of 5.3 per cent YoY, despite modest QoQ growth. EBITDA margins within this segment also fell to 12.9 per cent, compared to 19.4 per cent in the same period last year, driven by higher operational costs and reduced OFC sales volumes.

    Moreover, STL’s digital services division faced hurdles, with quarterly revenue declining to Rs 64 crore from Rs 78 crore YoY, reflecting a 17.9 per cent decrease. Losses within the digital business narrowed slightly, yet the unit continues to operate at a deficit, posting an EBITDA loss of Rs 15 crore.

    Despite its revenue decline, STL achieved several key client acquisitions, securing projects in the US and UK, including a new partnership with Netomnia. However, these wins are tempered by STL’s broader market contraction and reduced OFC demand worldwide, as highlighted by a projected global market growth of only 4.3 per cent CAGR from 2022 to 2028. Although STL’s management expresses optimism for demand recovery, these short-term volume reductions underscore systemic weaknesses.

    The company’s recent financials have cast doubt over its ability to maintain the growth trajectory seen in prior years. With H1 FY25 net losses mounting to Rs 60 crore, STL’s debt profile has also become a point of concern. Net debt stood at Rs 2,169 crore at the end of H1 FY25, accompanied by a debt-to-equity ratio of 0.74. This leverage, coupled with reduced earnings, limits STL’s flexibility to navigate the industry’s tightening margins and escalating global competition.

    As STL embarks on its demerger of the Global Services business, the separation process itself may introduce further operational complexities and transitional costs. Scheduled for completion by Q3 FY25, this demerger aims to bolster STL’s core focus on optical and digital solutions, yet the timing appears precarious given the present fiscal constraints.

    For now, STL’s path to stability appears fraught with challenges. A combination of cost restructuring and a recalibrated growth strategy may be crucial if STL is to weather the industry’s cyclical headwinds and regain investor confidence in the coming quarters.

  • Formovie launches cutting-edge Cinema Edge projector for home theatres

    Formovie launches cutting-edge Cinema Edge projector for home theatres

    Mumbai: Formovie, a Mi ecosystem company co-founded by Appotronics Corporation and Xiaomi Technology, unveils the highly anticipated Cinema Edge projector, revolutionising home entertainment. Officially launched on 15 October 2024, and distributed in India by Aytexcel Pvt. Ltd., this premium laser device is set to elevate your home theatre experience with its innovative design and futuristic capabilities.

    The Cinema Edge projector, part of the Edge series, delivers exceptional picture quality, stunning brightness, and next-generation specifications for an immersive viewing experience. Its direct integration of Google TV and Netflix eliminates the need for external devices, allowing users to enjoy their favourite shows and movies directly from the projector.

    Aytexcel Pvt. Ltd, founder, Sushil Motwani emphasises, “The home entertainment segment in India is undergoing a major transformation. In keeping with these shifts, the brand-new Cinema Edge projector promises to turn your living room into a state-of-the-art home theatre. Unlike traditional projectors that require a capacious space to operate, this advanced device delivers stunning, high-definition visuals even in compact places. Whether you are a fan of laser TVs, a home theatre enthusiast, or just interested in cutting-Edge projection technology, the Formovie Cinema Edge 4K UST Laser TV projector is sure to impress.”

    The Cinema Edge features the latest Advanced Laser Phosphor Display (ALPD®) technology with 4K resolution, providing vibrant and lifelike colours. Its MEMC technology enhances fast-moving images, making it ideal for action movies, sports events, and gaming sessions, delivering exceptional sharpness. A 3000:1 contrast ratio, along with HDR10 and HLG (Hybrid Log-Gamma), ensures flawless representation of deep dark tones and bright colours.

    With ultra-short throw properties, the Cinema Edge achieves a throw ratio of just 0.23:1, transforming even the smallest rooms into entertainment zones. Users need only a 49 cm distance to project a stunning 150-inch screen.

    The device enriches the cinematic experience with dynamic audio, featuring dual-certified DTS-HD and Dolby Audio support. Powered by 2 X 15-watt speakers from the global leader Bowers & Wilkins, it delivers a full-bodied, natural sound for an unparalleled listening experience.

    Integrated with Google Assistant, the voice button on the remote control allows effortless operation. The Edge projector also offers various connectivity options, including HDMI, USB, and wireless capabilities, ensuring compatibility with a wide range of devices.

    Boasting dimensions of 456x308x91mm and an elegant design, it stands out as one of the smartest and most aesthetically pleasing portable projectors. Thanks to Wi-Fi 6 technology, it provides faster internet connectivity for uninterrupted streaming and browsing.

    The Formovie Cinema Edge is more than just a projector; it is a gateway to a new world of entertainment. Priced at Rs 2,85,000, it will be available on the Formovie India website and Amazon.in. Home theatre enthusiasts can experience its features firsthand at Formovie experience lounges.