ITV

Category: Tata Sky

  • Tata Sky ushers Ganesh Chaturthi with 10 day-long celebrations

    MUMBAI: Tata Sky, one of the leading Direct-to-home service provider in the country, has announced a range of celebrations on the occasion of Ganesh Chaturthi for its subscribers. These festive offerings will be spread over 10 days of Ganesh Utsav, for its customers delight with some quality digital entertainment.

     

    To add to the festive spirit, Tata Sky has created attractive content for every member of the family.

     

    As part of the Ganesha specials, one can start the day with Actve Music listening to Sthapna Vidhi, welcoming the deity at home or listen to aartis in praise of Ganpati.
    Young minds can get a sneak peek into the life of the mischievous Bal Ganesha through fun-filled and interactive stories, art sessions and craft videos on Actve Fun Learn.

     

    And there is Actve Cooking which is for the women who would love to cook up a delicacy for the family and invite guests over for a scrumptious meal this festive season.

  • Tata Sky in marketing drive with Hrithik Roshan for World Cup

    MUMBAI: Oye Pappe, Watch the final with me!
    That is the message that actor Hrithik Roshan is conveying to cricket fans ahead of next month’s cricket World Cup. DTH service provider Tata Sky has tied up with the Bollywood heartthrob and is looking to spread the awarenes of its association.

    The DTH platform is running a contest that gives 50 people and their families a chance to watch the World Cup final with Hrithik on 28 April in Mumbai. This is open to those who have bought Tata Sky before 15 April 2007.

    In terms of the deal, Tata Sky MD Vikram Kaushik says that the firm is only using the star for the World Cup. Tata Sky would likely have shelled out around Rs 17 million to get him on board, industry sources indicate.

    Tata Sky is using radio, print, TV to create awareness among fans about this association. In the creatives Hrithik communicates directly to the fan.

    For instance, in the print ad, Hrithik talks about the advantages of Tata Sky’s Active Sports service. “Experience stadium like magic in the living room just like I do. Trust me. There is no better way of watching cricket.”

    One just has to answer the question of what Hrithik’s first film was as a lead actor. The choices are Krrish, Kaho Na Pyaar Hai and Yaadein. One can then send an SMS to 7827 along with the subscription id.

    In the ad Hrithik also talks about enjoying features like a choice of commentary languages, multiple camera angles, highlights and statistics.

    Tata Sky is also offering three months free subscription upto four television sets in a home.