The Mayans got it wrong and thankfully so! As we bid adieu to the Year of the Dragon, India has already added approx. 30 million children...
Grappling with an under-indexed ad market and audience fragmentation due to entry of new players, kids TV broadcasters found hope in cable TV digitisation towards the...
The year 2012 saw increased focus on localisation in the infotainment and lifestyle genre to attract more viewers – both in terms of local content...
The Indian television industry is poised for a dramatic transformation. 2012 saw significant changes in almost every aspect–increase in channel offerings, high-decibel launches, variety in content,...
The scene isn‘t scary yet for the bigger agencies. But 2011 is touted as the year when younger Indian creative agencies made their presence more...
India is the world’s third largest TV market with almost 138 million TV Households next to China and the USA. The television and broadcasting industry...
The show about a married woman who wanted to give her salary to her mother‘s family glued people on to their television sets in the...
Indian box office couldn‘t have been more definite with its message in 2011: content is king. If anything, The Dirty Picture symbolised it all. Made on...
The Arab Spring has changed the Arab region and the world for the better, and it’s in large part because of the power of television,...
Indian broadcasters earn over Rs 10 billion every year from subscription and advertisement revenues and content sales from the International markets. This number has been steadily...
The global slowdown in 2011 has made it clear for Indian broadcasters to have a long term strategy, exploit new media, study local content consumption patterns...
The slowdown pinch was not felt in 2011. It was marked by the cricket World Cup and, along with the Indian Premier League, the first...
Indian TV viewers and Internet surfers never had it so good. Seven DTH operators, 500 plus TV channels, MSOs and cable ops who are upgrading the...
That there is a political-promoter-news channel nexus in the South of India is something that we have been aware for quite sometime. In all the four...
The past year has been a great step forward for the entire English Movie Channel category which has gained both in size and viewership. 2011 –...
The television industry in 2011 has seen a very positive growth curve, as English entertainment witnessed robust augmentation. Times Television Network decided to foray into the...
Year 2012: “I missed the TV show last night but watched the TV show on my IPad later”, a friend informs me. On the face...
2011 was a year where sports took a leaf out of the success of the Indian Premier League (IPL) and announced leagues following a similar franchise...
Mark Zuckerberg started his company when he was 20 years of age and Steve Jobs when he was 22. However, most of the independent agencies...
Well, another year has gone past for the sports broadcasting industry in India, and another year which has raised more questions than answers, as...
The Hindi film industry is at an interesting crossroads – one that will define the next phase of growth for the business – both creatively and...
As an industry, 2011 has seen a creative resurgence last year. Big brands and big agencies did a lot of creative work on big campaigns. There...
Almost 16 years after it was formally set up, pubcaster Prasar Bharati may be able to tide over its most pressing crises in the next three...
2011 has been good for independent agencies with a whole bunch of them sprouting in the year. The trend actually started three years back. Taproot. Cartwheel....
The infotainment and lifestyle genre is going through a new wave of evolution as more entrants, channel launches and regional-language feeds marked the whole of 2011....
2011 was a year of dynamic transformation for the industry. It will be remembered as a landmark year with the most noteworthy announcement being the government‘s...
Year 2011 was special for the youth and music channels in more than one way. For starters, the genre grew with the advent of focused new...
If a picture is worth a thousand words, music is worth millions and the year 2011 helped the industry to generate multi-millions. Year 2011 can be...
It could be over two decades now that cable TV brought changes to our living room. Looking back in the year 2010 in Andhra Pradesh Television,...
Circa 1994: Star Movies decides to convert from a free-to-air service to become the first pay TV channel in India. Negotiations between the pay channel and...
Launched in 2003, DTH revitalised India’s journey to media digitisation. Being wireless in nature, DTH has truly brought the power of affordable home entertainment to rural...
The year 2010 ended on a more positive note – at least as far as the private television channels were concerned. The commencement of the year...
Though all the channels of these netas have a designated professional ‘editor‘, it is anybody‘s guess as to who calls the shots in selecting and playing...
The successful and neat coverage of the Commonwealth Games on the one hand and the messy affair of the B S Lalli ouster dominated a major...
Nothing worth doing is easy, and building a genuine, non-tabloid news channel in India is certainly worth doing. But it‘s clearly very difficult. It‘s widely put...
Year 2010 saw major changes in the music and youth TV channel genre. Firstly, the space got further cluttered with the launch of a new player...
For the private FM radio broadcasters, 2010 was more of a wait for positive government policies that would fuel the sector’s growth that has been somewhat...
One of the most frequent questions I am asked is why Channel [V] is abandoning music. It is probably a question that can be asked as...
2010 was a year for sports where there was as much action off the field as on it. The two mega events, the Indian Premier League...
2010, the year of the tweet, comes to a close with Indian sport in much better shape for the New Year, with the Commonwealth Games leaving...
Like most of the media industry, 2010 was a significant year for sports and sports broadcasting. Jury is still out on whether things got better or...
2010 has certainly brought the smiles back to the television networks as it has been the best year the industry has seen in the last decade....
With macro-economic indicators – like a high growth GDP rate and a steady increase in consumer spending – expected to propel media into a 20 per...
Over the last two years, since the launch of Colors in 2008, we have come to expect a very dynamic and unpredictable Hindi GEC environment. The...
The news television in each state in southern India has its own typical character that doesn‘t resemble each other. It‘s so hetergenous and state-centric that most...
India lives in its villages… Does it, anymore? Let’s look at the statistics… A recent Ernst & Young study indicates that 58 per cent of advertisers...
Kids channels ran the extra mile in 2009, expanding the genre by 7.9 per cent as they localised and became more interactive with their target group...
The year 2009 has been a dynamic one for the Indian cable industry. Several developments and key decisions that took place hint towards a very promising...
Good Morning and a Happy News Year. I am happy to report The News from the front lines of the news battleground. Returning after a sabbatical,...
In view of the global economic meltdown and its imminent impact on the advertising, 2009 was bound to be a challenging and tumultuous year. But, even...

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