Category: Year Enders

  • Creduce’s remarkable journey and ambitious plans for 2024 in the climate change landscape: Shailendra Singh Rao

    Creduce’s remarkable journey and ambitious plans for 2024 in the climate change landscape: Shailendra Singh Rao

    Mumbai: As the world witnesses Bharat’s prowess in the realm of climate change, Creduce has found itself at the forefront of this transformative wave. The year 2023 has been nothing short of exceptional for us. Navigating the uncertainties inherent in the Carbon Credits industry, we discovered new avenues for growth and value creation. This remarkable journey was marked by a doubling of our team, a revenue surge of over ten times, and a steadfast commitment to further expansion. The year became a tapestry of discovery and growth, setting the stage for an even more promising future.

    Assessing Performance Against Set Objectives

    The year commenced on a high note with the launch of our digital token, propelling us into meaningful collaborations with corporations committed to carbon neutrality. Serving in an advisory capacity for the Government of India’s policy-making process added another layer to our impact. Surpassing set targets, especially in our focus on the NorthEast Region of Bharat, showcased the effectiveness of our strategic initiatives. The alignment of our team objectives with the company’s overall goals has been instrumental in our rapid expansion, bringing in diverse talent to contribute to building a robust climate ecosystem in Bharat.

    Key Achievements and Milestones

    The pivotal shift towards International Renewable Energy Certificates (IRECs) stands out as our most significant achievement in the past year. On track to become India’s largest IREC trader, this move positively influences the entire global Renewable Energy sector. Additionally, our involvement in the policy-making process positions us as a key private sector stakeholder in India’s Climate Change leadership. Furthering our commitment to diversification and ecosystem creation, we are in the advanced stages of closing investment opportunities, providing a promising start to the upcoming year.

    Expectations for Growth and Development in 2024

    Looking ahead to 2024, Creduce is poised for unprecedented growth. We are determined to break all previous records and emerge as leaders in trade, service, and delivery within our field. Our ambitious plans extend beyond corporate engagement; we aspire to involve individual citizens in the fight against climate change, fostering a broader understanding and commitment to a green footprint. Geographically, our vision includes expanding our influence globally and making a significant impact on climate change awareness and solutions. As a team and as a nation, 2024 holds the promise of substantial growth and positive change. Creduce is ready to embrace the challenges and opportunities that lie ahead.

  • Navigating the peaks and valleys: A recap of 2023 in HRtech and a glimpse into the future

    Navigating the peaks and valleys: A recap of 2023 in HRtech and a glimpse into the future

    Mumbai: As the curtains fell in 2023, InCruiter, a stalwart in the HRtech realm, celebrated its triumphant completion of five years in the industry. The year unfolded as a dynamic narrative, a rollercoaster ride of challenges and victories that defined the company’s resilience and adaptability. In the face of economic uncertainties and a market downturn, InCruiter not only weathered the storm but emerged stronger, introducing a groundbreaking product and strategically expanding its global footprint. This is the story of InCruiter’s 2023 journey, a testament to its commitment to innovation and its unwavering pursuit of excellence.

    Navigating Turbulence: InCruiter’s Resilience Amidst Economic Challenges- Amidst a recessionary backdrop, the HRtech industry faced a dry season for hiring, marked by layoffs and attrition. In this challenging landscape, InCruiter showcased remarkable resilience. Despite the economic headwinds, the company not only maintained its operations but also expanded its team and global presence. The decision to fortify roots in key locations, including the United States, Singapore, and Dubai, underscored InCruiter’s strategic vision and positioned the company to thrive in an ever-evolving international job market. In 2023, 70% of companies chose to either increase or maintain their investments in HR technology, demonstrating a steadfast belief in the long-term value of technology-driven HR solutions.

    IncBot: Revolutionizing HR Processes with Cutting-Edge AI Technology- The standout achievement of 2023 for InCruiter was the successful launch of IncBot—a revolutionary AI video interview software. In a landscape where technological advancements are reshaping traditional hiring processes, IncBot emerged as a game-changer. The product not only streamlined hiring procedures but also reflected the company’s commitment to staying at the forefront of technological innovation. The significance of IncBot was further highlighted by a 2023 survey from the Society for Human Resource Management (SHRM), indicating a growing trend of 40% of organizations using AI in their hiring processes. This section delves into the transformative impact of IncBot and its role in positioning InCruiter as a leader in AI-driven HR solutions.

    As 2023 bids farewell, InCruiter stands at the intersection of challenges conquered and innovations unleashed. The rollercoaster ride of the past year has set the stage for an ambitious leap into 2024. With a robust forecast for the HRtech market—expected to grow with a CAGR of 7.18 per cent—InCruiter is poised for a tenfold expansion, introducing new features, and venturing into international markets. The journey ahead looks promising, and InCruiter is ready to make an indelible mark in the dynamic landscape of HR technology, reaffirming its commitment to global excellence and technological prowess.

  • Reflecting on 2023: Remarkable tales from diverse industries

    Reflecting on 2023: Remarkable tales from diverse industries

    Mumbai: 2023 has been a transformative year for various industries, with milestones, innovations, and unprecedented growth. From sustainable farming and electric vehicle financing to insurance solutions and retail evolution, let’s delve into the dynamic journeys of remarkable organisations and their leaders. Join us as we reflect on the achievements, challenges, and future prospects that shaped these industries in the past year.

    Here’s a list of the year-end quotes:

    Two Brothers Organic Farms co-founders Satyajit Hange & Ajinkya Hange

    Reflecting on the year 2023, we, Satyajit and Ajinkya Hange, co-founders of Two Brothers Organic Farms (TBOF), stand at a pivotal moment, looking back on a year that has been nothing short of extraordinary. This year, marked by growth and achievements, has been a journey of resilience, innovation, and a deepened commitment to our vision of sustainable agriculture and community empowerment. We’ve transformed challenges into opportunities, reinforcing our belief in organic farming and its positive impact on our planet and its people.

    A significant highlight of this year was our US tour, an initiative that took us across several states in the United States. This tour was not just about showcasing our products but also about sharing our philosophy of sustainable and organic farming practices. We conducted workshops, participated in agricultural conferences, and engaged with local farming communities. The response was overwhelmingly positive, with a keen interest shown in our methods and products. This tour also opened doors for potential collaborations and partnerships, setting the stage for our future expansion in the US market. There we have seen a tremendous potential, especially if we consider the large Indian community. Our goal is to reach out to this audience, advocating the benefits of our organic food and holistic living. We believe our unique approach to sustainable farming will resonate with US customers who are increasingly mindful of their food choices and health.

    This year began with a major milestone – securing a significant funding of Rs 14.5 crores. Championed by esteemed personalities like Akshay Kumar and Virendra Sehwag, this investment was not just a financial boost but a strong affirmation of our mission. It enabled us to scale our operations, enhance our manufacturing capabilities, and construct state-of-the-art farmer training centers. More importantly, it allowed us to broaden our reach, both within India and globally, bringing our vision of sustainable and organic farming to a wider audience.

    Central to our mission is the upliftment of rural communities. In 2023, we made substantial strides in creating employment opportunities, particularly for women, thereby enhancing the economic stability of rural families. Our efforts were bolstered by support from various stakeholders, including the government, social entrepreneurs, and local communities.

    Innovation remained at the forefront of our operations. We continued to diversify our product range, catering to the growing global demand for healthy and sustainable food options. Our e-commerce platform and app played a crucial role in connecting us with families in over 53 countries, bringing our farm-to-home philosophy to a worldwide audience. Our products, such as Cultured A2 Ghee, Khapli Whole Wheat Atta, and Groundnut Wood Pressed Oil, were met with enthusiastic responses, indicating a shift towards more conscious consumption patterns globally.

    Our commitment to social impact was further solidified this year. We empowered over 10,000 farmers by sharing knowledge and resources to promote regenerative organic farming practices. Our community initiatives, ranging from building homes for the needy to supporting local talents like Nilesh Dnanydeo Tarange, demonstrated our belief in the power of giving back to the community.

    Sustainability and environmental management remained at the forefront of our operations. We continued to promote eco-friendly farming practices, contributing significantly to carbon sequestration and biodiversity preservation. Our farm has become a beacon of sustainable agriculture.

    In 2023, we also focused on educational initiatives, hosting workshops and seminars to spread awareness about organic farming and sustainable living. We forged partnerships with educational institutions, NGOs, and other organizations to further our outreach and impact.

    As we approach the end of 2023, we look to the future with hope and determination. The journey of TBOF has been about more than just farming; it’s been about building a community, preserving our environment, and creating a sustainable future for generations to come. The support and trust of our customers, investors, and the community at large have been the cornerstone of our success, and we are excited to continue this journey together.

    Looking back, 2023 has been a year of remarkable achievements, challenges overcome, and significant milestones for Two Brothers Organic Farms. Our expansion into the US market is just the beginning of our broader global expansion strategy, aiming to bring sustainable and organic farming practices to a worldwide audience. We are deeply grateful for the journey thus far and eagerly anticipate the opportunities and challenges that lie ahead. Together, we remain committed to growing towards a healthier, more sustainable world.

    Insurance Samadhan co-founder and CEO Deepak Bhuvneshwari Uniyal

    As we approach the end of 2023, I, Deepak Bhuvneshwari Uniyal, Co-Founder and CEO of Insurance Samadhan, take a moment to reflect on the transformative journey our company has embarked upon this year. It has been a year of significant milestones, innovative solutions, and impactful collaborations, all aimed at enhancing the range of insurance-related services for our customers.

    The launch of Polifyx marked a significant achievement in our vision of addressing insurance-related issues in 2023. This app is our innovative response to the complexities of the insurance world. Designed to facilitate the understanding and management of insurance policies, Polifyx assists users in identifying potential policy issues, streamlining the claim filing process, and securely storing insurance documents. We’ve integrated advanced technology to ensure that Polifyx is not only intelligent but also intuitive, aiding in the reduction of claim rejections and delays.

    Our partnership network expansion, including over 5000 individual advisors and wealth managers, has been a significant stride. This expansion has enabled us to extend our expertise in resolving insurance issues to a wider and more diverse audience.

    2023 also marked a crucial educational milestone for Insurance Samadhan. We believe in the power of knowledge, particularly in understanding insurance policies. Our team’s dedication to conducting workshops, seminars, and providing online resources has played a critical role in empowering policyholders and enhancing transparency in the insurance sector.

    Celebrating our five-year milestone this year, InSa has successfully resolved claims worth over 100 crores for more than 15,000 complaints. This achievement highlights our commitment to addressing insurance grievances effectively.

    Furthermore, our Series A funding has been a significant financial achievement. The investment by IIFL Fintech Fund, amounting to 2 million dollars, reflects the confidence investors have in our vision and growth potential.

    Looking ahead, we are filled with optimism and a renewed dedication to innovation and empathy. The year 2023 has been a testament to our ability to navigate challenges, learn, and grow. We are grateful for the opportunities to make a positive impact in the insurance sector and are excited to build on these experiences. From providing crucial support during crises to launching an innovative app and expanding our partner network, we’ve made significant strides towards making insurance a more reliable and user-friendly experience. As we prepare to welcome 2024, we remain committed to our mission of simplifying insurance and being a trusted ally to policyholders in the most efficient and empathetic way possible.

    AMU Leasing director Nehal Gupta

    As the managing director of AMU Leasing, a leader in the electric vehicle financing sector, I have witnessed 2023 unfold as a year of unprecedented growth and innovation. The year marked a significant chapter in our journey, showcasing our dedication to revolutionizing the EV ecosystem and our commitment to sustainable development. 2023 also witnessed groundbreaking advancements in the EV financing industry, with innovative solutions making electric vehicles more accessible and affordable for a broader audience. This surge in EV financing options not only fueled the market growth but also played a crucial role in accelerating the transition towards a more sustainable and eco-friendly transportation future. In 2023, the EV financing industry saw a remarkable increase in partnerships between automotive manufacturers and financial institutions, leading to more flexible and tailored financing options that catered to diverse consumer needs and boosted EV adoption rates globally.

    Our strategy for 2023 centered around expansion and forging new partnerships. To elaborate, AMU Leasing achieved a milestone this year by partnering with 3 two-wheeler players, 3 three-wheeler players, and one four-wheeler player. This expansion helped us diversify our portfolio and reinforced our position in the competitive market. In addition, we are excited about our future prospects with drones and buses, which are currently in our credit evaluation pipeline. These new ventures reflect our keen sense of adaptability and forward-thinking approach in the rapidly evolving EV sector.

    The geographic expansions we planned and executed in 2023 were equally strategic and impactful. We extended our geographical reach to a total of 10 states with recent additions of Odisha, Gujarat, and Punjab and new cities in Uttar Pradesh including Gorakhpur, Banaras, Azamgarh, Lucknow, Kanpur, Akbarpur among others. This expansion is not just a growth metric for us; it represents our commitment to making EV financing accessible in emerging markets and our belief in the potential of these regions to become key players in the EV revolution.

    Alongside segment and geography expansion, we are committed to providing dynamic financial solutions including Leasing of commercial vehicles to support companies in their asset-light mission to attain sustainable fleet sizes over the next five years.

    Innovation has been at the heart of our operations in 2023, particularly in battery financing. This initiative has revolutionized how we approach EV financing, enabling us to offer support to the second life market of EVs. It has enhanced our service offerings and improved our customer experience, making EV ownership more accessible and appealing.

    Our growth this past year was further accelerated by establishing eight new corporate partnerships. These collaborations have been crucial in expanding our reach and enhancing our service offerings. They have enabled us to cater to a more diverse clientele, contributing significantly to our market presence and reputation as a leader in the EV financing space.

    One of the most notable achievements of 2023 has been our remarkable 66 per cent growth in book size. This growth underscores the merit of our business model, the hard work of our team, and our commitment to our clients and the EV sector. It also reflects our ability to adapt to market demands and deliver on our promise.

    Our team has been the driving force behind the company’s success, growing from 3 to 50 members in the past year to support our long-term vision. In addition, the expansion across 10 states has brought its own set of challenges, but the dedication, expertise, and resilience of our team have been pivotal in navigating these changes. The growth expansion has allowed us to increase our market visibility, enhance our service delivery, and solidify our position as a leader in the EV financing sector.

    As we look to the future, we are confident in setting ambitious financial goals. For instance, we plan to raise $3 million in equity and up to $5Mn debt to leverage our growth, expand our market reach, and support our new ventures. This strategic financial planning aligns with our long-term vision to be a leader in the EV financing space and find a strong foothold in the sector beyond it.

    Reflecting on the year 2023, it’s evident that it has been a remarkable period for AMU Leasing. We have not only grown in size and scope but also in our ability to innovate and adapt to the rapidly evolving EV market. As we step into 2024, we are optimistic and determined to face new challenges and seize new opportunities. Our journey continues with a steadfast commitment to driving sustainable development and innovation in the EV sector, and we are excited about the prospects that lie ahead.

    A. O. Smith India Sr VP – International and president India business Parag Kulkarni

    The rise in demand for premium products, improving economy and positive consumer sentiments have provided an impetus for the consumer durable industry in 2023.The underlying need to improve living standards combined with the surge in the need for comfort in households, coupled with new construction have helped drive sales of consumer goods and spurred innovation in the market. Concerns about health and hygiene have risen over the past few years, which are likely to benefit manufacturers of products like water purifiers and water heaters. A. O. Smith grew higher than industry growth rate in both water heaters and water purifiers this year. Our focus on launching new age products and enhanced distribution, especially in the tier-2 and tier-3 cities, along with a 360-degree advertising campaign & strong focus on ecommerce channels led to strong growth for our organization.

    People are upgrading to a more premium lifestyle and looking for products that combine technology, an ultra-modern look and cutting-edge features. These are the types of products that will continue to find traction in the market. We are anticipating good growth next year and expect premium products to continue leading demand as consumers seek out products that add value to their lifestyles. The long-term demand and consumption is likely to stay steady because of improving construction activity and strong demand in the housing sector, which we expect to continue in 2024. And at the heart of our success is our strong focus on innovation, which we continue to deliver to consumers to meet emerging consumer trends. With a large percentage of the population yet to completely embrace consumer durables, there is an opportunity in this untapped market. The consumer goods industry is constantly evolving and staying ahead of the latest product trends can help create innovative and successful products that resonate with consumers. Looking ahead to 2024, we are feeling very upbeat about what is ahead for our organization.

    Madras Mandi co-founder & CEO Prashanth Vasan:

    As we bid farewell to 2023, the retail sector emerges as a dynamic tapestry, woven with the threads of innovation, resilience, and a consumer-centric ethos. In this transformative journey, adaptability stands as the defining currency, shaping the way retailers engage with an evolving clientele. Industry trends underscore a significant surge in digital adoption, with e-commerce transactions reaching unprecedented heights, accounting for an estimated 30 per cent of overall retail sales. This surge reflects a seismic shift in consumer behavior, where online experiences intertwine seamlessly with traditional brick-and-mortar engagements. Moreover, sustainability takes center stage, with an increasing number of retailers incorporating eco-friendly practices into their operations. The year witnessed a 25 per cent rise in businesses adopting sustainable packaging, reflecting a growing awareness of environmental consciousness among both retailers and consumers.

    Looking ahead, technology continues to be a driving force, with an anticipated 20 per cent increase in the integration of artificial intelligence in retail operations. This not only streamlines processes but also elevates the overall customer experience, with personalized recommendations and enhanced virtual shopping capabilities becoming the new norm. As we step into the future, the retail sector in 2023 unfolds as a harmonious blend of tradition and modernity, with each storefront telling a unique story and every transaction reflecting the spirit of a dynamic, forward-looking era. Cheers to a year where the retail landscape evolves, adapts, and thrives in a landscape shaped by innovation and consumer-centric values.

    QueueBuster CEO and founder Varun Tangri

    As we bid farewell to another year, we were filled with immense pride for the resilience and adaptability of the retail industry. Despite global challenges, we’ve witnessed impressive growth, with global retail sales soaring to a record $27.7 trillion. Our industry has embraced innovation with fervor, with AI adoption in retail operations exceeding 40 per cent, driving inventory optimization and personalized customer experiences. Mobile payments have skyrocketed, surpassing $2.5 trillion globally, highlighting the shift towards a seamless, omnichannel shopping experience.

    Looking ahead, the future of retail is bright. We’re poised to witness further advancements in AI-powered customer service, omnichannel strategies, and sustainable retail practices that cater to conscious consumers. Rising demand for robust retail technology is also fuelling swift growth in the Android POS market. This expansion stems from the convenience of Android POS solutions, integration of advanced tech like cloud computing, and the growing preference for contactless payments. By embracing these advancements and remaining agile, we can navigate the ever-changing landscape and ensure a thriving retail ecosystem for years to come. Here’s to a new year filled with innovative solutions, exceptional customer experiences, and continued success for all retailers!

  • AI-powered 2023: Music, entrepreneurship, and global influence: Thomson Andrews

    AI-powered 2023: Music, entrepreneurship, and global influence: Thomson Andrews

    Mumbai: In 2023, I embraced the power of AI to enhance various aspects of my career and creative endeavors. As a musician, entrepreneur, and thought leader, AI played a pivotal role in streamlining my processes and expanding my reach.

    AI in music production:

    Utilizing AI-driven tools in music production allowed me to experiment with innovative compositions, enhance the quality of my work, and efficiently curate unique sounds, lyrical flow and song theme ideas. These tools provided valuable insights into emerging trends, helping me stay ahead in the dynamic music industry.

    Digital marketing and analytics:

    In the realm of entrepreneurship with THROAN OF ART, AI-powered analytics became instrumental in understanding audience preferences, optimizing digital marketing strategies, and tailoring content for specific demographics. This data-driven approach significantly contributed to the growth and engagement of our creative media agency.

    AI in content creation:

    AI-driven content creation tools facilitated the generation of engaging and relevant content across various platforms. This not only saved time but also allowed for a more personalized and resonant connection with my audience.

    Predictive analytics for career planning:

    In forecasting for 2024, I am leveraging predictive analytics powered by AI to strategically plan my career trajectory. This involves identifying potential collaborations, understanding market trends, and making data-informed decisions for both my musical and entrepreneurial ventures.

    AI in global expansion:

    As I aim for global stardom, AI assists in market analysis, identifying international trends, and tailoring my approach to resonate with diverse audiences worldwide. This inclusive strategy is integral to my vision of creating a global impact.

    In summary, AI is not just a tool but an integral part of my creative and entrepreneurial journey, helping me navigate the complexities of the ever-evolving landscape. The synergy between human creativity and AI capabilities is shaping a future where innovation knows no bounds.

  • Year in review: Trends that shaped the digital landscape in 2023: Shradha Agarwal

    Year in review: Trends that shaped the digital landscape in 2023: Shradha Agarwal

    Mumbai: As the year comes to an end, let’s reflect on the interactive trends that dominated the advertising industry.

    As we navigate through the digital revolution of 2023, we can say that the advertising and marketing landscape has evolved at an unprecedented rate, changing how brands interact with customers and stimulate business growth. Thanks to advances in technology, increased personalization, and a stronger emphasis on content and authenticity, the winds of change in digital marketing and advertising pushed the industry into new frontiers. The rapidly changing consumer behaviour and increased expectations have led to many innovative trends in brand communications.

    This year, we have seen a storm of marketing-interactive trends buzzing up the industry with creativity and excitement. The advertising industry and brands have been quick to embrace the virality of these momentary trends to stay ahead of the curve.

    2023 has been a phenomenal year for the sector, flooded with many superlative trends. However, speaking of the most appealing digital marketing trends of 2023, the following four would top the list for me:

    Computer-generated Imaginary(CGI):

    Many brands were seen capitalising on the CGI make-believe campaigns—larger-than-life marketing for unique consumer interaction. These revolutionary CGI advertising campaigns had a significant impact on the industry by elevating brand awareness, propelling the growth of social media accounts with millions of followers and likes, and receiving a largely favourable reaction from the audience and industry experts. For instance, the “House of ethics” ad campaign by Ajio, “the peacock hub” ad campaign by Jiocinema, Haldiram’s “Festival gifts,” and the Skybags “ICC World Cup Trophy” ad campaign. These larger-than-life visuals are not dreams, but the new normal for the advertising industry.

    Bizarre or fast advertising

    Speaking of 2023, how can one forget about the wave where everyone was grooving on the WOWness of Jasmeen Kaur, “looking like a wow” entrepreneur? Bizarre trends like “Orry, the liver guy,” and “2023 World Cup” were some of the biggest trending meme shots of the year. Brands like Sunfeast collaborated with Jasmeen kaur to promote their product “Yippee”. These fast and viral moments dominated the entire A&M industry for a considerable period of time and even had the ordinary audience react to them quite gracefully. With real-time engagement through meme making and huge campaign collaborations, brands quite actively took part in fast advertising. Engaging with these real-time bizarre trends and their virality, brands attempted to target their relevant audience and gain good traction online.

    AI campaigns

    It wouldn’t be so wrong to say that 2023 was the mainstream year for artificial intelligence. It opened doors to innovation and technology for businesses at large. As we say, the essence of advertising is creativity and authenticity, and AI has fed them both equally. From small ones to megahits, all brands fueled their marketing scale with generative AI. With campaigns like Sunfeast Marie Light TVC and dark fantasy campaigns, Cadbury’s “Personalized Birthday Songs,” and Boat’s “ICC World Cup Campaign,” artificial intelligence marked its steps in the A&M industry with impressive and human-like results.

    Innovative outdoor advertising

    The trend of out-of-home advertising has been around for a while. However, in 2023, there was a lot of vibrance and freshness within. The market found itself picking up speed and reaching significant growth. Many brands capitalised on outdoor ads or billboard advertising integrated with innovative approaches to target their traditional audience. There have been tons of instances of billboards this year where brands have used quite creative and multi-functional features to make them more appealing to the audience passing by. For instance, the myntra “End of Reason Sale” Price Slash billboard, Havells “Ganesha billboard.” In addition, the “doodh mangoge-doodh denge, Kheer mangoge-kheer denge” Zomato-Blinkit campaign was inspired by the massively shared social media memes. These innovative and exciting billboards have been truly successful in capturing the attention of the audience at large.

    Expectations for 2024

    Well, as the year comes to an end, it’s time to set our targets for the next year. 2023 has undoubtedly been a promising year for the marketing landscape and therefore has raised the bar for the coming years. In 2024, we are definitely expecting to see more of such innovative trends in the A&M industry and witness the industry thrive.

    Generative AI: With AI hitting industries like a storm, it’s definitely not something momentary, so I think the industry will surely look forward to more from generative AI in the coming period. As brands are getting pretty comfortable with AI, in 2024, more innovative AI integrations with content marketing will enter the advertising landscape.

    Vernacular Marketing: Vernacular marketing allows brands to improve brand perception and increase engagement by communicating in a language that resonates with their target audience. Therefore, I would really like to see brands leverage more of this type of marketing and establish a more personal and genuine relationship with their customers.

    Data-privacy compliance: Subsequently, since digital spending is increasing and e-commerce is gaining momentum, concerns from consumers regarding data security and privacy are seeking changes in digital marketing. Therefore, it’s finally time for brands to start investing more in their consumers’ data privacy compliance. Companies need to concentrate more on protecting consumer information and increasing openness about the information they gather and use. By adhering to ever-tighter data privacy regulations, they can win over customers’ trust and loyalty.

    To conclude, I would say, buckle up! Marketers, looking back at the evolution of marketing in 2023, I believe that the year 2024 is going to be very dynamic for the industry. The future holds a lot of promising opportunities for marketers and is going to help them thrive in the digital era of 2024.
     

  • TRIP Creative Services triumphs in 2023, sets sights on sustainable growth in 2024: Prateek Sethi

    TRIP Creative Services triumphs in 2023, sets sights on sustainable growth in 2024: Prateek Sethi

    Mumbai: 2023 has been a big year for us at TRIP Creative Services. We’ve had our fair share of challenges, but we faced them with a confident and accomplished attitude. We tackled over 40 projects, showing everyone that we’re all about delivering top-notch creative solutions. And as we celebrated our victories, we never forgot our main principle: always get better. We’re all about moving forward and adapting, making sure our agency stays ahead of the game.

    The whole creative industry had its ups and downs this year. We get it; it’s like a rollercoaster. We call our experience a “descent run,” acknowledging that sometimes things go down before they go up. But here’s the thing: we know that the creative world is full of surprises. We see these ups and downs as a normal part of the journey. Being adaptable is a huge part of how we do things every day. We roll with the punches and come out on top.

    One of the highlights of our year was working on the AGIF23 fest. We were responsible for creating the festival’s trophy, and people loved it! They said it was different, caught their eye, and felt refreshing. This project wasn’t just about showing off our creativity; it proved that we can leave a lasting mark on important events. It was a proud moment for us.

    All our hard work and dedication to being excellent didn’t go unnoticed. TRIP Creative Services snagged a couple of awards and got nominated for more. These awards tell everyone that we’re not just in the game; we’re standing out in the tough world of creative competition. It’s a big deal and shows we’re committed to delivering impactful and innovative work.

    Now, looking ahead to 2024, we’re optimistic. The positive vibes from 2023 will keep rolling. We’re not expecting major jumps but are committed to keeping a steady and consistent pace. It’s all part of our growth plan. We’re not just about getting big quick; we’re all about doing things in a way that lasts. Our focus is on sustainable and impactful creative services. We’re thinking ahead, and that fits perfectly with our strategy for the future. Our journey is incomplete without our wonderful clients who have been an integral part of everything we do… With their support and beliefs, we have been able to shine creatively for them.

  • A year of milestone achievements and future visions: Kunal Luhar

    A year of milestone achievements and future visions: Kunal Luhar

    Mumbai: As 2023 draws to a close, lets ponder and reflects on a year marked by significant evolution and strategic growth. From being a traditional agency focussing on digital activities to embracing a more comprehensive branding and creative landscape. This year was about transcending boundaries and exploring new horizons, for us at 5W1H.

    2023: A year of diverse creative endeavours

    Our collaboration with Build Prowl was a notable highlight, involving intricate packaging work and a high-profile photoshoot with Tiger Shroff. This project set the stage for its impactful Out-Of-Home (OOH) campaign, marking a milestone in our creative journey.

    In our pursuit of integrated omnichannel approaches, our work with Shott exemplified our commitment to innovation. The “Summer at Shott” campaign brilliantly merged digital, outdoor, and print media. The launch of Shott’s new outlet in Pune further showcased our versatility, incorporating cutting-edge CGI videos and drone footage, reflecting our adaptability to emerging digital trends.

    Our work with Accu-Chek delved into on-ground research and in-depth interviews, offering insightful narratives into the lives of diabetic patients. This culminated in a powerful print campaign that resonated deeply with audiences.

    In the realm of video production, we produced a series of impactful videos for Yes Bank, focusing on cyber insurance and fixed deposit campaigns, adding another feather to our creative cap.

    Team dynamics: The core of our success

    2023 also witnessed significant strides in team dynamics. Building on our experiences from previous years, we refined our hiring strategies, welcoming strategic appointments to our top management. We bolstered our team with roles such as account directors, creative directors, and AVPs, each bringing unique perspectives and skills.

    Embracing a transparent work culture, we adopted an open-door policy, fostering discussions on a range of topics from revenue and expenses to individual achievements. This culture of transparency and collaboration has been a key driver in aligning our team with our foundational values and goals.

    Technology plays a crucial role in enhancing our operations. We have integrated AI tools for content creation, report generation, and internal task management, which has significantly helped us boost efficiency and meet our clients’ evolving demands.

    Looking ahead: Building pillars for 2024

    As we step into 2024, our focus is on constructing three key pillars that will define our future trajectory.

    Empowering start-ups in branding:

    Recognizing the potential in burgeoning start-ups, we aim to provide comprehensive branding support, from brand name development to packaging and initial media content creation.

    Revolutionizing social media presence:

    Acknowledging the rising importance of video content, we are building an internal creative team dedicated to elevating brands to influencer status, enhancing their audience engagement and market presence. Embracing the power of micro-production in content marketing, we aim to deliver compelling short-form videos that captivate our audience, foster meaningful connections, and strategically position our brands in the ever-evolving digital landscape.

    Strengthening our media team:

    Balancing creativity with business acumen, we are committed to ensuring our clients achieve optimal returns on their investments, making our media team a cornerstone of our strategy.

    In conclusion, 2024 is not just about our agency’s growth; it’s about being a catalyst for start-ups and brands navigating the marketing landscape. These pillars represent our commitment to flexibility, creativity, and intelligence in an ever-evolving world.

  • The year that was: 2023 and the forecast for 2024 in the Indian music industry

    The year that was: 2023 and the forecast for 2024 in the Indian music industry

    Mumbai: The sonic landscape of the Indian music industry underwent a profound transformation in the year 2023. As it is constantly colliding with international styles and ideas, fresh and transformative compositions are widely noticeable in the current music scene. Artists, emboldened by the freedom afforded by online music streaming platforms, experimented with novel sounds, pushing the boundaries of creativity. This surge in experimentation marked a departure from traditional norms, fostering a rich tapestry of diverse musical expressions that resonated with audiences across linguistic and cultural divides.

    Despite the challenges, India’s music publishing industry has shown promising growth, reaching *Rs 850 crore plus in the fiscal year 2022-23. The support from the Government of India and the increasing compliance of music users with publishing requirements have contributed to this success.

    At the heart of this musical revolution was the influence of online music streaming platforms. These platforms not only facilitated the discovery of new genres but also played a crucial role in breaking the language barrier. With sophisticated algorithms curating personalized recommendations, listeners were introduced to a spectrum of music beyond their linguistic comfort zones. This democratisation of musical access paved the way for cross-cultural appreciation and marked a significant step towards fostering inclusivity within the industry.

    One of the standout features of 2023 was the substantial increase in artist revenues. With the advent of streaming platforms and the surge in digital music consumption, artists found new avenues to monetize their craft. Streaming services not only provided a wider audience reach but also contributed significantly to the overall revenue generated by the music industry.

    Also, a heartening development was the post-pandemic reemergence of live shows and public performances. This opened up long-clogged revenue-generating avenues for interested parties while rejuvenating the performers and music creators with a deluge of opportunities most of which had practically disappeared during the pandemic.

    The year 2023 witnessed the growth of independent artists and continued to flourish, breaking away from traditional industry constraints. With the democratisation of music production and distribution, these artists found platforms to showcase their talent and build dedicated fan bases. The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse voices to be heard.

    Independent musicians in the year have been bolstered by the ready acceptance of their tracks in adorning film soundtracks, thus thinning the line between mainstream and alternative music. With collaborations between Carnatic musicians and hip-hop, jazz, rap performers, gaining traction in unexplored turfs in far-flung locales, the distance music bridges is limited only in the mind. Going ahead, collaboration between musicians across the planet is sure to add a newly-harvested dimension to the global music ecosystem.

    In an era where opportunities and challenges coexist, the equitable compensation and fair-trade practices in music will undoubtedly shape the future of the industry. Every little increment in revenue generation earnings is a welcome addition to the continued growth of any industry. The music business, fortified by the amazing incremental growth curve ushered in by a level playing field, is at an inlection point where revenue opportunities for musicians are being generated at every level. The larger picture though, would be far more salubrious if the benefits accruing trickle down in fair proportion to all entities in the mix including the promoters and the creators. Complying austerely to these significant lead-ups over the year is the only way to see that the creators – the heart of the music industry- are benefited in the right proportion and fairly thus encouraging even better musical content and a vibrant music industry in the coming times.

    In the context of India’s thriving music industry, The Indian Performing Right Society (IPRS) emerged as a key player, actively contributing to the growth and sustainability of the sector. With over 13,500 authors as its members, IPRS has been instrumental in ensuring that music creators receive their due royalties. The manifold increase in revenue collection in the year creating a new benchmark of Rs 564 crores also made room for a much bigger purse for the creators as the IPRS went on to disburse frequent and better royalties to its members.

    A noteworthy development this year includes IPRS’s partnership with LyricFind, presenting fresh opportunities for monetizing lyrics and acknowledging the significance of this frequently overlooked element in music creation. Furthermore, the recent collaboration between IPRS and the Korea Music Copyright Association (KOMCA) underscores IPRS’s dedication to providing its members with novel avenues for creative expansion, nurturing innovation, and elevating Indian talent onto the global stage.

    Affirming its position as a prominent music copyright society in the Asia Pacific region, IPRS recently organized the dynamic International Musical Creators seminar in Mumbai, on behalf of CISAC and the Asia Pacific Music Creators Alliance (APMA). This gathering, attended by key figures in the creative, administrative, and music industry sectors on a global scale, also marked the release of a meticulously crafted report by EY titled “The Music Creator Economy: The Rise of Music Publishing in India.” This groundbreaking report aims to encapsulate the state of music publishing in India, offer perspectives on its relevance and market potential, and, notably, present the results of a survey featuring insights from 500 music creators—a first-of-its-kind initiative in India.

    In another milestone, IPRS hosted the CISAC Asia Pacific Committee Meeting 2003, further solidifying its commitment to represent India on a global forum.

    Commenting on the future, in 2024, Artificial Intelligence (AI) will emerge as a transformative force in the music industry, reshaping the creative landscape. Creators navigate an AI-driven world, exploring new dimensions of music creation through intelligent algorithms, while industry experts will provide insights, guiding creators in adapting to AI tools and technologies.

    The coming years, will witness the transformative influence of artificial intelligence, ready to influence the course of musical evolution by harmonizing technology and creativity. Situated at the crossroads of tradition and innovation, it will be critical for the Indian music industry to utilize AI to advance artists, nurture emerging talent, and extend its global presence, while ensuring robust regulatory frameworks upholding creators’ rights.

    Striking a harmonious balance between technological advancements and preserving the essence of cultural music forms will be pivotal. The industry stands at the cusp of navigating these challenges, presenting opportunities to shape a future where technology and tradition coalesce to create a musical panorama that resonates with the hearts of a global audience.

    This year has seen digital revenue surpassing other sources, and this trend is expected to persist in the coming years. Nevertheless, a key focal point will be compliance, necessitating a societal shift towards recognizing the value of paid music consumption. As I always say, ‘music isn’t free’. Music holds a special place in our hearts and is a beautiful outcome of the dedication and passion of creators who invest their lifetimes crafting songs that enrich our moments of joy and sorrow. And I believe it’s time we acknowledge and value it.

    *Source: The Music Creator Economy: The Rise of Music Publishing in India study by EY India

  • Country’s top special athletes in reckoning for first Radiant Differently Abled Sports Awards

    Country’s top special athletes in reckoning for first Radiant Differently Abled Sports Awards

    Mumbai: The country’s top special athletes, including the likes of golfer Diksha Dagar (hearing impaired), para-shooter Avani Lekhara, para-archer Sheetal Devi, para-athlete Simran Vats and para-table-tennis player Bhavina Patel among women, and para-badminton star Pramod Bhagat, “Gunga Pehelwan” Virender Singh, para-shooter Manish Narwal, para-javelin thrower Sundar Singh Gurjar, and para-cricketer Amir Hussain Lone among men, are in the running for the first Radiant Differently Abled Sports Awards, scheduled at the Siri Fort Auditorium in the national capital on 23 December 2023. The nominations in 23 award categories were announced ahead of D-Day and a total of 250 special athletes have received nominations.

    The first Radiant Differently Abled Sports Awards (RDASA) will be the first in the country exclusively for Differently Abled athletes and is aimed at celebrating the outstanding achievements of the differently abled sports community annually. It was recently hailed by the Head of World Para Athletics, Paul Fitzgerald, who lauded Radiant Sports for their commitment to promote inclusivity on a global scale.

    An eminent jury comprising Olympic bronze-winning wrestler Yogeshwar Dutt, National Para Athletics coach Satyanarayana, Rupinder Singh, Mukesh Tyagi, and Bhausaheb Wagchure has been set in place to adjudicate the awards. The RDASA will also be broadcast live on Doordarshan.

    Speaking about the upcoming event, Radiant Sports Management  co-founder and president Raadhika Khetarpal said, “It is immensely gratifying to organize such an event which will help in the development of our special athletes. It is our mission to inspire everyone in the country by celebrating and honouring our differently-abled heroes and their heroics. A whole year of hard work by a supremely committed team has gone behind these awards and I am extremely humbled at leading the initiative. We are also very grateful for the support received by such legends as Shri Ashok Dhyanchand who has allowed the use of the legendary Dhyanchand name for one of our top awards. I look forward to an afternoon of glory for a community who deserve every bit of the spotlight.”

    Beyond the best female and male athlete awards, the RDASA will be recognising top coaches, academies, the most stylish athlete, social media star, teams and there is also an award for the Best Sports Fan, so important in the development of Differently Abled Sports and sportspersons.

    In the running for the Dhyanchand Team of the Year will be the Indian para-shooting team, the women’s blind cricket team, the deaf Indian wrestling team and the AISCD Badminton team among others.

    As many as 21 Differently Abled sports federations have sent in their nominations for the first RDASA. “It was no easy task getting so many federations on board and that is something we are also extremely proud of,” signed off Raadhika.

    Itinerary: 1st Radiant Differently Abled Sports Awards

    Day 1: Radiant Sports Conclave (Venue: Garden of Five Senses, Saket. Time: 3 pm-5 pm)

    Day 2: Radiant Differently Abled Sports Awards (Venue: Siri Fort Auditorium. Time: 12 pm -3 pm)

  • 2023 Success Stories: Postudio’s growth, DashLoc’s retail surge, and Tonic Co’s AI-centric vision for 2024

    2023 Success Stories: Postudio’s growth, DashLoc’s retail surge, and Tonic Co’s AI-centric vision for 2024

    Mumbai: As we approach the conclusion of 2023, we embark on a retrospective journey through the narratives of three visionary ventures. Founders from post-production, hyperlocal retail, and creative technology share insights into their industries, recounting milestones achieved and unveiling ambitious plans for the upcoming year. Join us in this year-end exploration as we celebrate the resilience, innovation, and forward-looking visions that characterise these stories of growth and transformation.

    Here is the year-end quote below on behalf of Postudio co-founder Dhawal Gusain, DashLoc co-founder & head of growth Sumit Singh, Tonic co-founder and creative technologist Ashay Kshirsagar

    Postudio co-founder Dhawal Gusain

    Postudio is an on-cloud and on-demand Post-Production platform with a vision to disrupt the fast-growing 20B dollar Video Post-Production market globally that still uses offline workflows and on-premise technologies. Harish and I, having cumulatively spent more than three decades in a variety of leadership roles in the media and entertainment industry, truly believe in the potential of Postudio and thus have been building it full-time since the start of 2023.

    2023 was a watershed year for the media & entertainment industry at large. The strategic shift from ‘growth’ to ‘profitability’ that started around mid-2022 culminated in 2023. Multiple large and small companies in this sector executed their cost-cutting plans this year especially since revenue growth was muted amidst a global slowdown. While cost savings are just one of the numerous benefits Postudio offers – others being ease of use, on-demand scalability and best-in-class content security; this macro trend expedited Postudio adoption, especially among large enterprises. Postudio has been consistently 30-40 per cent more cost-effective when compared to existing on-premise solutions.

    Going from a Minimum Viable Product (MVP) at the start of this year to clocking a very robust revenue today and negotiating multiple large deals with a few of the largest companies in this sector in India, it suffices to say that Postudio had a tremendous year in 2023. With this early success, our plans for 2024 are far more ambitious. We plan to bolster our platform with new features for customers especially AI and/or Generative AI-powered features in line with the latest advancements in the market. We aspire to reach a market leadership position in the Indian enterprise segment by the 2024 exit. We also plan to launch our international expansion strategy in 2024 starting the US market.

    DashLoc co-founder & head of growth Sumit Singh

    “As we close the curtains on this transformative year, the retail sector in India has surged forward, navigating through challenges with unwavering resilience. The year 2023 witnessed an impressive 46 per cent year-on-year growth in retail sector leasing across major Indian cities, showcasing the sector’s robust expansion despite evolving landscapes. DashLoc, India’s trailblazing enterprise retail hyperlocal online presence platform powered by Gen AI, mirrored this fortitude with a year of remarkable strides. Our journey extended beyond establishing mere online footprints; it was about empowering enterprises to amplify footfall to their physical outlets while elevating brand visibility across diverse channels. Collaborating with over 50 esteemed clients spanning BFSI, FMCG, Lifestyle, Hospitality, Automobiles, Building Materials, and Appliances, DashLoc turned clicks into meaningful drives, calls, and visits. Our commitment translated into a two times higher conversion rate and delivered an exceptional five times ROI, coupled with a staggering 43 per cent surge in branded search impressions. Looking ahead, as the retail landscape evolves further, our vision remains steadfast. With offline retail projected to contribute around 89.3 per cent to the Indian market by 2024, DashLoc pledges to continue pioneering hyperlocal discovery and growth strategies. Our unwavering dedication is to empower enterprises, redefine online presence, and bridge the gap between digital accessibility and physical presence”– said DashLoc co-founder and head of growth Sumit Singh.

    Tonic Co, founder and creative technologist Ashay Kshirsagar

    As we stand at the threshold of a new year, the digital landscape is poised for a transformative journey. In the coming year, AI is set to take centre stage in shaping the future of creative content. With advancements in machine learning and deep neural networks, AI will become an invaluable tool in generating innovative and personalised CGI solutions.

    One of the key trends we anticipate is the widespread adoption of subscription models for bespoke creative services. This approach allows businesses to access tailored CGI content on a recurring basis, fostering long-term partnerships and ensuring a continuous stream of fresh and relevant visuals.

    Additionally, the integration of 3D technology in e-commerce is poised to be a game-changer. As consumers increasingly seek immersive online experiences, 3D visuals will revolutionise the way products are showcased and interacted with.