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Category: Specials

  • IRAA 2019 announces appointment of Mujeeb Dadarkar as Awards Director

    IRAA 2019 announces appointment of Mujeeb Dadarkar as Awards Director

    MUMBAI: Indian Recording Arts Academy (IRAA) governing council consisting of Anil Chopra, Founder & Director, PALM Expo and Founder & Executive Chairman, IRAA, Pramod Chandorkar, Founder & Director of Soundideaz Academy and Honorary Chairman of the IRAA Award Committee 2019and Ramesh Chetwani, Exhibition Director, PALM Expo have appointed  esteemed Sound Engineer Mujeeb Dadarkar as Award Director of IRAA Awards 2019.

    Mujeeb Dadarkar, a renownedrecording engineer and technical consultant to the Audio/ Video industry since 1983 is experienced in multiple fields such as Sound Engineering, Studio Design, Computer Hardware, Live Sound Engineering and Systems Integration as an independent consultant.

    His role as a sound engineer has spanned numerous documentaries, advertising and feature film projects. In addition to the above, he has extensive Live sound experience for celebrated artistes like UstadZakirHussain, whom Dadarkar has assisted as FOH engineer during concert tours like “Masters of Percussion” as well as several other concerts.

    As the IRAA Awards Director he will oversee the growth of Awards. His role would involve the translation of his vision into increased entries and selection of the best music and recording from studios across the country. His duties include evaluation and judging process, ensuring that all entries received are reviewed and judged fairly to ensure the awards are conducted in a scrupulous manner.

    Pramod Chandorkar, expressed “I am very happy Mujeeb accepted the post of award director of IRAAAwards. His seniority and vast experience in the field of sound will be very valuable for the whole IRAA team. This year we plan to take the awards to the next level as we expect to double the entries this year than the previous year. I thank the jury for agreeing to be with us again and help us sustain the mission.”

    The IRAA Awards which recognizes work of distinction and exceptional achievements in the field of Sound Recording has been critically acclaimed and recognised by Indian recording engineers aspiring for recognition in their technical art. In its 13th consecutive year IRAA will continue to applaud those who exhibit the courage and creativity to bring about a transformation in the world of sound recording.

    Anil Chopra, Chairman welcomed Mujeeb Dadarkar as Award Director, “IRAA gained tremendous reputation in past few years with a diligent and methodical selection of recordings for which we indeed need thank the jury headed by the Award Director. Mujeeb has been standing strong with IRAA as jury member since long. I am confident as Award Director Mujeeb will go the green mile in building participation by the entire recording fraternity across the country. IRAA endeavors to bring together on stage in 2019 the creative artistes as well, to applaud the art of recording that creates chart busting music in India”.

    Aditya Modi, Vice chairperson of Audio Engineering Society India, Member of CEDIA and IRAA Awards Director 2018, conveyed his best wishes to Mujeeb Dadarkar and said, “I would like to graciously transfer over the post of Director of IRAA for the year 2019, to my dear friend and extraordinary acoustician, sound engineer & Human Being – Mujeeb Dadarkar. I thoroughly enjoyed this post last year and it was a landmark year for IRAA as we shared the dias with Mr.A.R.Rahman himself. All the best Mujeeb! May you take IRAA to the next level.” 

    Commenting on his appointment as IRAA Awards Director 2019, MujeebDadarkar said, “IRAA awards have always been special to audio professionals because of the opportunity to connect with and be recognized by their peers. I am happy to be appointed as Awards Director for 2019 and would like to reiterate the jury's commitment to honour and encourage excellence in the field."

    Nominate now and send in your entries for the 2019awards. Log on to http://iraa.in/registration.aspxand be among the first to nominate and be recognised by the jury. 

    Nominations for soundtracks and albums released between 1st January and 31st December 2018 are eligible for consideration.

    The winners will be announced at the IRAA award ceremony which will take place at the Bombay Exhibition Centre, Goregaon, Mumbai on 1st June, 2019, 4 pm onwards.

    Smita Rai, Project Head – Features & Marketing, PALM expo 2019, is managing the coordination of IRAA 2019 between the Chairman, Director and Jury and overseeing the entry and nomination process and production of the award ceremony.

    For more information, please contact Smita Rai at srai@palmexpo.in or 9820943398

  • Video and Broadband Summit to focus on technology, media and telco convergence

    Video and Broadband Summit to focus on technology, media and telco convergence

    MUMBAI: The last two years have witnessed major transformation in entertainment and media industry in India and abroad. Entry of digital platforms, rapid rise in internet users, and disruption in the telecom industry have worked as catalysts. With the emergence of a new media, consumers are getting more attention than ever before.

    During this flux, Indiantelevision.com is bringing together stalwarts from the industry on a platform that dissects the various issues at the heart of the technology, media and telco confluence. The initiative is called Video and Broadband Summit (IDOS in its earlier avatar) at Grand Hyatt, Goa between 28-29th November. Leaders from DTH, cable and broadband, broadcast, regulatory bodies, technology segments will discuss the state of the industry, address issues and find solutions.

    Zee Entertainment Enterprises Ltd chief growth officer Ashish Sehgal, Times Network MD and CEO MK Anand, Viacom 18 COO Raj Nayak, Doordarshan director general Supriya Sahu among others will share their valuable insights on the state of the ecosystem, chalking out an agenda for the future.

    The focus of the summit will be on the topics such future of digital delivery platforms and Pay-TV, monetization of TV, unlocking the potential of 5G, and most important of all the new tariff regime.

  • India To Host Fourth Edition of Global Partners’ Forum 2018 in December

    India To Host Fourth Edition of Global Partners’ Forum 2018 in December

    This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and to the achievement of the UN Secretary General’s Global Strategy for Women’s, Children’s and Adolescents’ Health (Global Strategy). This unique forum aims to unite PMNCH’s 1,000+ partners around common strategies so that every woman, child and adolescent – no matter where they live – can survive, thrive and transform our world.

    The forum will be co-hosted by the Ministry of Health and Family Welfare, Government of India and PMNCH. Heads of State, Ministers of Health and other sectors would be present at the event. A big focus of the forum will be to share stories of how countries are successfully collaborating across sectors and stakeholders to fast-track improvements in health and well-being of women, children and adolescents. There is mounting evidence that more can be achieved when sectors like health, education, water, hygiene and sanitation and labour work together.

    Acknowledging India’s significant achievements and commitment in addressing common challenges to improve the health and wellbeing of women, children and adolescents worldwide, the global community has entrusted Govt of India to host this year’s prestigious global Partners’ Forum and lead the dialogue on enhancing country-level action on Sustainable Development Goals 2030.

    A set of 12 case studies will be launched at the event showcasing the power of partnership, cross-sectoral action, accountability and political leadership across partner countries. One such success story chosen from India is Mission Indradhanush, an unprecedented collaboration between India’s Ministry of Health & Family Welfare and 11 other ministries to increase immunization coverage among children and pregnant women to 90% by 2020.

    This is the second time India is hosting The Partners’ Forum after 2010. The previous chapters of the forum have been held in Johannesburg (2014) and Delhi (2010) and Dar es Salaam, Tanzania (2007). 

  • SEPC pavilion makes waves at MIPCOM 2018

    SEPC pavilion makes waves at MIPCOM 2018

    CANNES: It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-festival’s history.

    The highlight of the market was the first ever Indian pavilion which had around 38 companies registered on it, the screening of Eros Now’s digital series Smoke, the presence of Shemaroo Entertainment CEO Hiren Gada and Zee Entertainment’s Sunita Uchchil on a panel which discussed how Asia was developing.

    What generated the most oohs and aahs was the India pavilion which was located in the basement of the Palais des Festivals. Led by Services Export Promotion Council director general Sangeeta Godbole and her team, it had a mixture of service providers such dubbing and subtitling company BOL, Native Ninjas, animation studios such as Digitoonz, Eplus Technologies, BFX CGI, Big Animation, Ayanaa Cinematics, Animantz, Aadarsh Motion Philm CGI, Nilesh Patel Studios, Locomotive Films, Phoebus Creations, Rockline Group, Rotomaker India, Sacom MediaWorks, Sony Music, Technicolor India, Though Cloud Studio, Vedatma Studios, and Broadvision Group.

    Said Godbole: “It is the Indian government’s intent to help India’s very small and small content creators to take their work globally. And also help highlight the fabulous creative talent we have in India. We have subsidised the rates that they have to pay to enter what can otherwise be an expensive market for the small studios. This was our first entry into MIPCOM and we are very enthused by the response and can only look forward to scaling up our presence by taking a larger pavilion with many more smaller entertainment companies registered in MIPCOM 2019 apart from promoting the Indian presence in a bigger way.”

    Present at the celebration was Indian embassy’s Paris-based chief of the economic and commercial wing Sarvjeet Soodan who said that he was delighted by the presence of the pavilion and the plethora of Indians at MIPCOM. He promised that the Indian embassy and its officials would be available to support the initiatives of the SEPC at the coming MIPCOMs in any way that was needed.

    Film maker Ketan Mehta who now heads animation powerhouse Cosmos-Maya was also delighted about the pavilion. Said he: “It took me as a creator a long time to get to know how to take my content global and sell it internationally. We struggled in our time and I am very happy that the smaller studios have this opportunity to leap frog and achieve in a couple of years what took us many more in our time. Congrats to the SEPC.”

    Reed Midem India, Pakistan, Sri Lanka and Bangladesh representative Anil Wanvari – who drove the initiative from the Paris-based organisation’s side along with international sales manager Paul Barbaro – said it is an initiative that is very welcome though it took some time doing. “In earlier years too, efforts were made to set up an India pavilion but the response was tepid from both industry and government. We started the conversation with the SEPC a year or more so ago and it took the grit of Sangeeta to see this to its logical conclusion,” said Wanvari. ‘Now smaller studios who come in as participants can at last have the  address of the Indian pavilion from which they can operate and fix meetings to show case their content or services to potential international customers and buyers.”

  • Casbaa becomes the Asia Video Industry Association

    Casbaa becomes the Asia Video Industry Association

    MUMBAI: At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name. Casbaa will now be known as the Asia Video Industry Association (AVIA) and have a new mandate to represent the interests of companies across the broader video industry. The principal objective of AVIA is to make the video industry and ecosystem in Asia Pacific stronger and healthier.

    Specifically, the Association will be focused on three main goals: to be the interlocutor for the video industry with governments across the Asia Pacific region; to be dedicated to reducing video piracy and creating a more sustainable business environment within which established and new video companies can innovate and grow; and to be a leading source of insight into the video industry through publications and reports as well as seminars and conferences.

    Speaking about the changes, Louis Boswell, the CEO of AVIA said “As an industry Association we need to reach out to all parts of the video ecosystem and we need to embrace change. Our role must be to try and create a better environment for our members to grow their businesses and at the same time provide insight into how
    the industry is changing”.

    As part of the change, AVIA will actively seek to broaden its membership and interests it represents to include video on demand companies and telcos for whom video is playing an increasingly important role. On the back of these changes two new companies have joined AVIA: Toolbox, the leading provider of ‘TV everywhere’ services in Latin America that is now reaching out to Asia; and the popular streaming service Netflix.

    AVIA is also re-introducing a category for smaller companies and start-ups  to become members, and making it clear that all employees of member companies are members. The voting entitlements of different member categories have also been amended to take account of their respective contributions.

    Speaking about the new association, President of Turner Asia Pacific, Ricky Ow said “The change allows AVIA to be a better representation of the video ecosystem and members should rightfully expect our industry organisation to have its core focus
    on key industry issues. I believe these changes are a huge step in the right direction to keeping AVIA at the forefront of the video industry in Asia and will serve it well for many years to come”.

  • Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

    Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

    MUMBAI: After a glorious run in Mumbai with over 100 shows, Balle Balle – The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.  Balle Balle would be staged at the Kingdom of Dreams, Gurgaon starting 11th August, 2018.

    The International Broadway styled Bollywood Theatrical -Balle Balle shall continue to spread its magic and entertain the audiences giving an experience like never before. Taking theatre a notch higher, this high production show combines the best of western theatre with engaging content curated around a Big Fat Indian (Punjabi) Wedding! 

    The brand new Balle Balle is a hilarious heartfelt delight about the chaos of love & arranged marriages. It’s modern Bollywood’s biggest original block buster & a glorious addition to the world of family friendly musicals.

    Bursting with color, invention & spectacle this show flips between comic zip & dramatic grit as it immerses the audience immediately into the day’s long affair that is the decadent, colorful process of Indian Weddings.

    This two-hour Hindi spectacle features talented actors & performers from across the country, singing iconic Bollywood songs as they simultaneously entertain the audiences with their phenomenal performances, dazzling costumes, breathtaking visuals and sizzling choreography. 

    The musical definitely swayed the hearts of Mumbai. It not only received accolades from Bollywood celebrities but the critics complimented it for its minute detailing.

    The show has been directed by Mr Viraf Sarkari and produced by Andre Timmins, Sabbas Joseph and Viraf Sarkari. 

    Sharing about the overall concept, Mr Viraf Sarkari, Director and Co-founder of Wizcraft International Entertainment shares “ Balle Balle was launched in Mumbai on 10th November 2018 and has had a successful run of over a 100 shows. Moving to Kingdom of Dreams, Gurugram, was a strategic decision as Balle Balle is designed to be a touring show. We want audiences across India and across the world to experience the magic of Balle Balle. KOD is the ideal venue for a large format musical and this part of India is known to celebrate the grandest weddings full of song, dance and dhamaka. 

    Balle Balle is a grand spectacle of our culture. It is a total family entertainer filled with music, emotions, laughter and drama, the essential ingredients of an Indian wedding. 

    We have big plans to take Balle Balle out to the world and give audiences an experience of a BIG FAT INDIAN WEDDING”.

    Kingdom of Dreams & Wizcraft previously featured Super hit theatrical shows which include –  Zangoora – The Gypsy Price which surpassed over 2500 shows & running nonstop for 8 years & Jhumroo, Celebrating the Spirit of Kishore Kumar which surpassed 1500 shows & running nonstop for 6 years.

    Now with Balle Balle, Kingdom of Dreams & Wizcraft endeavors to keep the celebration going and rekindling the true joyous moments of a crazy Punjabi Wedding.

  • ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

    ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

    SINGAPORE: ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and smart cities, among others.

    Under the new brand, ConnecTechAsia this year drew close to 40,000 attendees from 96 countries/regions, and 1,800 exhibitors from 52 countries/regions. Emerging technologies and digital disruption were hot topics, amid the convergence of the Telecoms, Media and Technology (TMT) industries in an evolving business landscape.

    “We are pleased to hold the first edition of ConnecTechAsia, which has a renewed format for a more immersive experience with insightful sessions and displays for our attendees that reflect the latest industry trends and technologies that are impacting governments, cities and businesses. We hope that the many partnerships and friendships forged will serve as a foundation for an even more diverse ecosystem and empower Asia as it evolves digitally,” said Victor Wong, Event Director for ConnecTechAsia, UBM.

    Gateway to Asia –  a fast growing, digital powerhouse

    The Asia-Pacific region today accounts for 44 per cent of global GDP1 and its shift towards digital is powering the region towards a new era of economic growth and redefining the region’s social landscape.

    Echoing this, Paul Marriott, Senior Vice President of Digital Core Solutions, SAP and ConnecTechAsia Summit speaker said, “Asia is an exciting region with its rapid digitalisation and growth. Enabling enterprises in their journey towards digital evolution to be at the frontier of their respective industries is
    a core focus for us at SAP. ConnecTechAsia has been a great platform for us to build key relationships with governments and global businesses to foster greater collaboration and innovation.”

    Using ConnecTechAsia as a gateway to the region, the exhibition saw several Asian launches. PepperStack Global, with the support of the Victorian Government of Australia, launched their new NeatStreets Around Me and Micro-compensation feature-sets into the Southeast Asian markets, which allow the public to serve as “human sensors” and report on safety-related matters using their mobile devices, enhancing the uptime and efficiency of public utilities.

    Forsway, a Swedish technology provider, announced the launch of the new Odin F-50 hybrid satellite router to the Asian market, which combines mobile networks with satellites to enable operators to provide highly affordable broadband internet to consumers in regions lacking reliable internet access.

    AsiaSat, a leading satellite operator in Asia, also announced its collaboration with KBZ to provide OTT satellite video service in Myanmar, enabling audiences across the country to enjoy video content and TV programmes wherever they are, be it in rural areas or while on-the-go on trains or planes.

  • Lessons Learned With Bitcoin

    Lessons Learned With Bitcoin

    Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

    If you look at the infographic compiled by BitFortune.net, you can see how this tech has been changing the way that we approach different business tasks.

    Out of all the industries, however, it is the financial industry that has seen the most upheaval thanks to this tech. Banks have been put on notice that there are faster ways to move money, even when it comes to cross border transactions.

    Blockchain tech shows that there are ways to keep track of assets, transfer ownership, and operate more efficiently and more securely. The Bitcoin network was proof of this in its early days. And banks have been responding by looking into creating their own blockchain based apps over the last few years.

    Are we at a stage where the industry is completely willing to rely on the blockchain tech? Not quite yet. The majority of current uses of blockchain revolves solely around cryptocurrency, and activities such as trading in cryptocoins, gambling on Bitcoin casino websites, and so on. The tech has yet to truly move on into other industries, so it seems that blockchain still has a lot to teach us. When it was still reasonably obscure, it was proven to be a viable system. What it has not yet proven to be is easily scalable, and this is something that companies need to consider.

    Bitcoin was originally intended as an experiment. Did anyone think at the time it would get as big as it did? But the downside to the increase in popularity of the currency is that the system has become a lot more bloated.

    If all things go well, transaction verification takes around 10 minutes on the system. But that depends on how many transactions have been submitted to the chain. The more transactions, the higher the potential lag between transmission and verification. Increasing delays in verification times are proving to be a big issue.

    Also, of issue is that the charges to use the network have increased substantially. And this is another lesson that we can take from here – the bigger and more popular the chain gets, the more computing power it takes.

    In the early days, mining coins was relatively simple and didn’t require any specialized computer equipment. That has changed now as the chain has gotten more popular and more people are trying luck at mining rewards.

    As a result, miners are seeing diminishing returns for mining the system, making it a far less attractive option. And, if the miners decide that it is no longer worthwhile to continue, that could mean that system would slow down so much that it would become untenable.

    The counter move would be to make it more profitable again for miners, and that means increasing the transaction fees again. This, in turn, makes the system less attractive for those processing transactions on it.

    So, no, we are not likely to see all the major banks switching over just yet. There are a lot of kinks to be straightened out first. That said, it will be interesting to see what will people come up with in future as a way of dealing with these issues.

    Article and image courtesy Bitfortune.net.

  • RIL is collaborating with Lakme Fashion Week and designer Anita Dongre

    RIL is collaborating with Lakme Fashion Week and designer Anita Dongre

    MUMBAI: World Environment Day – 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for Earth’.

    The idea is to nudge people to switch to fashion that not only enhances aesthetics but also help conserve the environment and our planet.

    During the launch of R|Elan™, at the IMG Reliance’s Lakme Fashion Week in January 2018, RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC. Those have since been processed, recycled and converted into R|Elan™ GreenGold fabrics – one of the greenest fabrics using which Anita Dongre has designed and created the elegant ‘The Earth Tee’.

    This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement and spot ‘The Earth Tee’ initiatives.

    RIL a leader in sustainable business development is focusing on promoting the concept of Circular Economy. Earlier this year, at the Lakmé Fashion Week, incidentally – at the same time that R|Elan™ fabrics was launched with Anita Dongre as a design partner – RIL’s R|Elan has launched ‘Fashion for Earth’ an ongoing program to drive awareness pertaining to sustainable fabrics, fashion & living.

    The Earth Tee is the latest initiatives from this program to commemorate the ‘World Environment Day’.

    “Reliance is committed to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence. The ‘Fashion for Earth’ is our endeavour to make people participate in our efforts to conserve environment and the planet. The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakmé Fashion Week as partners”, a RIL spokesperson said. 

    Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year.

    The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled.   

    RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to Recron GreenGold eco-friendly polyester fibre, which in turn is converted to R|Elan GreenGold fabric for the manufacture of high-fashion apparels.

  • Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

    Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

    MUMBAI: PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart. 

    As Executive Vice-President for Marketing and Digital of truTV, Puja Vohra is responsible for creating and implementing some of the channel’s most innovative campaigns that were successful in expanding the truTV brand. Puja has also effectively launched several shows such as The Glee project, Project Runway, Top Chef and The Real Housewives franchise, during her stint with Oxygen Media and Bravo Media. 

    During her Masterclass, Puja will break down the award winning #TruTVIsAThing campaign- how she and her team took on an army of twitter trolls and won! According to Puja, her session- Know Thyself (and be as funny as hell), will help you understand how to “tap into the power of great, real-time self-aware social media content”.

    The multi-disciplined Glenn Urquhart comes with experience in copywriting, direction, music production, journalism and commercials. As ex-creative director at Foxtel, he created some of the most awarded work in Australian television promotion with launches for Grand Designs Australia and Embarrassing Bodies Down Under. He also positioned The Lifestyle Channel’s Australia multi-platform brand as the country’s first totally modular, infinite colour trend-led branding design system.

    Glenn’s session Curiosity Skilled the Cat promises to reveal a secret formula to an effective creative. Speaking about his session, Glenn says, “You can expect a huge shot in the arm, its basically about creative inspiration. There will be a robust discussion about what makes a good creative. Because a good creative doesn’t happen in a vacuum. You’ll be able to put some simple things into practice that will lead to better creative thinking, that are actually pretty simple and they’re fun!”

    The Masterclass sessions follow the much sought after Bootcamp workshop: THE TIME [V]ACHINE, which is scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.