ITV

Category: Specials

  • Something Special announces five new formats for Mipcom

    Something Special announces five new formats for Mipcom

    Mumbai: Something Special’s president Jin Woo Hwang has announced the company’s new slate for Mipcom, featuring five formats: Unforgettable Duet, a series about music, family, and memories; Penthouse Game, a reality game show for individuals facing financial challenges; Hit-and-Miss Tour, a celebrity comedian travel show; I Am Single, Korea’s top-rated dating reality show; and the company’s first scripted drama, Who is She! They will also highlight the celebrity game show Battle in the Box. Something Special will be at the KOCCA pavilion (R7.E1, R7.E2) and present at KOCCA’s showcase on 22 Oct at 3:30 pm in Auditorium K.

    Unforgettable Duet: This emotional unscripted series follows dementia patients whose families collect mementos and a favorite song to help them recall lost memories. Participants travel on a “Memory Bus” filled with personal items, triggering forgotten life moments. The journey culminates in a studio duet performance by the patient and a family member, followed by a tribute from a popular singer. Created by Eun-seol Mo (Culinary Class War) and co-produced with Studio Rudolph.

    Penthouse Game: An experimental reality game show where contestants facing financial challenges compete for a cash prize. They use gold tokens to move around a penthouse with an elevator at the center. The show features three hosts with key roles. Originally aired on Channel A and local streamer WAVVE.

    Hit-and-Miss Tour: A comedy travel show featuring five comedians who’ve been friends for 20 years. They take on six to eight mini-challenges per day, with the loser footing the bill. The format has completed over 210 mini-games and is sponsored by tourism boards like those of Turkey and Greece. It was the top-rated show on Channel S (owned by SK Telecom) and produced by Media S.

    I Am Single: A hyper-realistic dating reality show where 12 singles seeking marriage spend six days together to find their partner. Participants use nicknames and cannot reveal their real identities during their stay. The show is a top-rated dating series in Korea, airing on ENA and SBS Plus, and streaming on five platforms. Created by Chonjang Entertainment.

    Who is She!: A scripted drama adaptation of the hit film Miss Granny, about a 70-year-old woman who is magically transformed into her 20-year-old self after having her picture taken. With a second chance at youth, she pursues her dream of becoming a singer. Produced by Studio V+ and Idea Factory, the series will premiere on KBS2 in December 2024.

    Battle in the Box: A celebrity game show where two teams live in an empty box divided by a movable wall, armed only with a toothbrush for 24 hours. Teams win more space and luxuries by completing challenges, but as one team gains space, the other loses it. Interstellar recently acquired the US rights, after producing the U.K. version hosted by Jimmy Carr on U&Dave TV. Created by Nmedia, the show originally aired on MBN in Korea.

    Hwang stated: “Something Special is honored to bring the very special Unforgettable Duet format which premiered in Korea last month on MBN in primetime and was the number one show on the channel that night; as well as two fun formats are The Penthouse Game, and celebrity comedian travel format Hit or Miss. We also will present our first scripted drama format Timeless Time and our popular, hilarious, and precarious celebrity format, Battle in the Box which premiered this past July in the UK on BBC’s U&Dave TV and is now optioned in the US by Interstellar, producer of the UK version. Our Korean formats are ready to hit the rest of the world.”

  • GRB Media Ranch announces new slate for Mipcom

    GRB Media Ranch announces new slate for Mipcom

    Mumbai: GRB Media Ranch has announced the acquisition and presentation of an extraordinary slate of newly acquired diverse programming, bringing its content slate to over 5,200 catalog hours, which will be available at Mipcom. This includes over 150 new hours of factual programming spanning paranormal, true crime, food/travel, and documentaries—acquired within a year after the landmark merger of GRB and Media Ranch. This impressive collection features gripping true crime, tantalizing food and travel, spine-tingling paranormal stories, and thought-provoking documentaries. GRB Media Ranch is setting new benchmarks for quality, quantity, and variety in content. Their Mipcom 2024 stand number is R7.A16.

    Cutlers Court: This courtroom reality show features Emmy-nominated judges Dana and Keith Cutler, who address relationship issues like cheating, paternity, and finances. They consider whether couples should continue or end their relationships. Duration: 150 episodes of 30 minutes each.

    Playground: A docu-reality series set in a premier dance studio led by top choreographers, with auditions from artists like Megan Thee Stallion. The sessions attract ambitious dancers and create plenty of drama. Duration: 9 episodes of 60 minutes each.

    Carol of the Bells: Starring RJ Mitte from Breaking Bad, this film follows a young man on a journey to find his biological mother, who is developmentally disabled. Produced by Inclusion Films, 70 per cent of the crew members have developmental disabilities. The feature won the Audience Favorite Feature award at the 2019 San Diego International Film Festival. Formats: One feature film of 100 minutes and one documentary of 25 minutes (behind-the-scenes).

    Carnival Catwalk: A thrilling fashion reality show where designers compete on a dream island, blending fashion, Caribbean Carnival, and competition for a cash prize and a showcase at Milan Fashion Week. Duration: 9 episodes of 60 minutes each.

    Owl Rescue: This South African reality wildlife and conservation show features Brendan and Danelle Murray, who run the Owl Rescue Centre, focusing on the well-being of South Africa’s owl population. They also rescue other wildlife, including porcupines and serval cats. Duration: 10 episodes of 30 minutes each.

    It’s Pawsable: Explore the captivating South African animal world with Heather and her team at Paws-itive Paws-ibilities as they rehabilitate furry patients and share heartwarming stories. Duration: Eight episodes of 30 minutes each.

    Prairie 911: Animal Rescue: This docu-series follows the recovery journeys of injured and abandoned animals at the Canadian Wildlife Haven Rehabilitation Centre, led by Dr. Fanny and her team. Duration: 26 episodes of 22 minutes each.

    Haunted Hollywood: Inside the LAPD Museum: A paranormal docu-series uncovering infamous Los Angeles true crimes, including the Charles Manson murders and Marilyn Monroe’s death. Duration: Eight episodes of 60 minutes each.

    Canadian Case Files: This series probes Canada’s most famous criminal cases from the past 30 years, featuring documentary-style reenactments of the events. Formats: 49 episodes of 30 minutes each in English and 52 episodes of 30 minutes each in French.

    Blue: The Life and Legacy of George Rodrigue: A portrait of Cajun artist George Rodrigue, creator of the Blue Dog, featuring interviews with friends and celebrities like Emeril Lagasse and Drew Brees. Duration: One episode of 60 minutes.

    Lebanese Burger Mafia: A James Beard-nominated documentary about Burger Baron, a rogue Canadian fast-food chain with mysterious origins and a cult following. Duration: One film of 120 minutes.

    No Limits: This film follows Leah Goldstein, a professional Canadian-Israeli cyclist and former world champion kickboxer, who became the first woman to win the overall solo division of the Race Across America in 2021. Duration: One film of 93 minutes.

    Ferron stated: “GRB Media Ranch is pleased to announce an unprecedented slate of acquisitions showcasing the breadth of compelling programming that we offer.  We are one of the largest U.S. independent distributors with a catalog that clearly highlights our dedication to bring only the finest and most captivating content to the world!”

  • Brunch Electronik makes its Indian debut with Mathame and Korolova

    Brunch Electronik makes its Indian debut with Mathame and Korolova

    Mumbai: Brunch Electronik is making its debut in India with Mathame and Korolova. Produced by Envision and Spacebound, premier live entertainment company, presented by Heineken 0.0, the festival aims at celebrating the world of electronic music and has enchanted audiences across iconic locations worldwide such as Barcelona, Ibiza, Lisbon and Los Angeles to name a few. Now it’s your turn to join the global movement!

    Heading to Jayamahal Palace, Bengaluru on 15 December 2024, the open-air festival will bring with it a stellar lineup calling for fans to bring their spectacular energy for the ultimate experience! Tickets are live now on BookMyShow, India’s leading entertainment destination, with prices starting at Rs 1,499/-.

    Brunch Electronik, widely celebrated as “the biggest brunch of the year”, originated in Barcelona and has garnered a global following for its unique blend of avant-garde electronic music, live performances and a festival atmosphere. The event is a full-day experience, combining music, food and community in iconic venues around the world.

    Brunch Electronik isn’t just about music—it’s a vibe. With two energetic stages, you’ll find yourself lost in the beats, while also enjoying the space – spend some time at the chill zones with shaded rest areas while you prep to get your groove on again.

    Korolova has quickly established herself as one of the most exciting new talents in the electronic music scene. With her distinct melodic techno sound, she has captivated audiences across Europe and beyond. Known for tracks like ‘Me And You’ and ‘Sweet Surrender’, Korolova’s performances offer a deeply emotive and euphoric journey. Her sets, filled with sweeping melodies and pulsating beats, have earned her a dedicated global fanbase.

    The Italian duo, Mathame has been making waves in the global electronic music scene, with their blend of deep, melodic techno infused with emotional resonance. Having released iconic labels like Afterlife, they are best known for their fan-favourite tracks, ‘For Every Forever’ and ‘Skywalking’, which have become anthems in clubs and festivals worldwide. Their ability to create a cinematic atmosphere with their music makes each performance a transcendent journey into another world! Mathame adds, “Bringing our music to India has been a long-time dream for us. We can’t wait to share our sound with the Brunch Electronik crowd in India – let’s create something unforgettable!”

    Envision co-founders Karan Badkar & Tamanna Mordani, said “We’re thrilled to bring Brunch Electronik to India, merging extraordinary electronic music with a vibrant daytime to night experience. At Envision, we’re always pushing boundaries, and this event is the perfect blend of music, culture, and community that reflects our commitment to curating unforgettable moments.”

    “Bringing Brunch Electronik to India is a momentous occasion for us. This festival is a unique blend of music, food, and cultural engagement, and we’re excited to present it to the energetic crowd of Bengaluru. We aim to create a day of unforgettable memories, great music, and a celebration of community and sustainability.” added Spacebound CEO Karan Singh.

  • Decode the future of marketing excellence at SMARTIES Unplugged with 25+ marketing experts

    Decode the future of marketing excellence at SMARTIES Unplugged with 25+ marketing experts

    Mumbai – The second edition of SMARTIES Unplugged India 2024 on 11 October is just around the corner, offering attendees 10+ curated sessions and insights from 20+ industry leaders. The pre-gala event will explore how AI-driven innovation and technology-powered creativity are reshaping the future of marketing, with expert speakers from brands like Flipkart, Spotify, HDFC Bank, Federal Bank, Ajio, Performics, amongst many more.

    SMARTIES Unplugged India promises to be a must-attend event, delivering valuable insights from cutting edge work featuring at SMARTIES, jury POVs on winning work, spotlighting top categories of Smarties and their evolving influence in the marketing ecosystem. on the future of advertising, marketing, and business strategies shaping the future of marketing excellence. The agenda features masterclasses, in-depth discussions, and interactive sessions, giving attendees actionable strategies to take back to their teams. Partners for the event include – InMobi Glance, Silverpush, Blis, Federal Bank, Hybrid, Digital Turbine, Spotify, Mondelēz, IAA India Chapter, flynt.social, Verix, The Free Press Journal, Indiantelevision.com, Adgully & Medianews4u.com.

    Key Highlights of the Event –

    ●    Masterclass on The Future of Video Advertising
       Gaming apps are emerging as high-attention platforms for video advertising, rivaling social media for brand engagement. Insights to master these interactive ads to boost brand performance will be shared by leaders from Digital Turbine.

    ●    Creativity Through Play in Leadership
       Playfulness has been identified as a key driver of creativity and resilience, essential for leadership in today’s AI-driven world. The session will explore how a culture of play can unlock innovation, with perspectives from Play2Transform Group.

    ●    Top SMARTIES Categories in Spotlight
       This session will offer a deep dive into the top categories that have seen the maximum traction at SMARTIES, discussing emerging trends in creativity and technology, with insights from Performics India, Interactive Avenues, and Hansa Cequity.

    ●    Insights from SMARTIES Jury & Brands
       A behind-the-scenes sneak-peek at the strategies driving marketing excellence, with key insights shared by SMARTIES jury and brands like Blis, HDFC Bank, and PivotRoots, alongside reflections from jury observer Kantar.

    ●    Marketing Excellence in the AI Era
       Marketing leaders from Federal Bank, AJIO, and Madison Loop will discuss how AI and creativity must intersect to drive real business impact in an increasingly tech-first world.

    ●    Attention & Advertising in India, with AI Being the Game-Changer
       Spotify India will reveal groundbreaking research on how consumer attention in the Indian market is reshaping advertising strategies, offering brands a roadmap to more effective campaigns. Hybrid will shed light on how AI-driven solutions are revolutionizing digital advertising, delivering cutting-edge results for brands.

    ●    Performance-Driven Creativity: Crafting Campaigns That Deliver
       This session will highlight how brands can use consumer insights to balance short-term wins with long-term brand loyalty, showcasing innovative approaches from Ultratech Cement and Glance Advertising.

    SMARTIES Unplugged will provide a comprehensive view of the evolving marketing landscape. Smarties Unplugged is truly designed to equip attendees with practical strategies to elevate their marketing efforts.

  • ET NOW Swadesh celebrates third anniversary of ‘Swadesh Samruddhi Summit’

    ET NOW Swadesh celebrates third anniversary of ‘Swadesh Samruddhi Summit’

    Mumbai: ET Now Swadesh has marked its third anniversary. Launched with the mission, ‘Badho Desh Ke Saath’, the channel has firmly established itself as the fastest-growing Hindi business news platform, championing a revolution of financial empowerment and progress for viewers and investors, weaving their growth to India’s success story.  

    Reaffirming its commitment to empowering Indians to ‘Rise with India, the channel commemorates the 3rd anniversary with ‘Swadesh Samruddhi Summit’, a mega initiative scheduled on 4 October 2024 at BSE International Convention Hall, Mumbai. Themed ‘निवेश से खुशहाली’, the Summit’ will feature a series of engaging fireside chats and panel discussions with industry veterans including K.V. Kamath, Chairman, Jio Financial Services, Keki Mistry, Non-Executive Director, Chairman, HDFC Life, Rana Ashutosh Kumar Singh, Managing Director, State Bank of India, Amit Agarwal, Group CFO, Raymond Limited, Rajesh Sharma, MD & CEO, Capri Global Capital Ltd, Navneet Munot, MD & CEO, HDFC AMC, Nilesh Shah, MD, Kotak AMC, Swarup Mohanty, CEO, Mirae Asset Mutual Fund and Sandeep Tandon, CEO, Quant Mutual Fund. The distinguished leaders will emphasize the importance of systematic investment planning (SIP), managing market volatility, achieving financial goals, and exploring the dynamic opportunities presented by New India—highlighting how businesses, industries, and investors can contribute to and benefit from India’s progress.

     

  • Mipcom Cannes unveils lineup for Mip Innovation Lab

    Mipcom Cannes unveils lineup for Mip Innovation Lab

    Mumbai: Mipcom Cannes announced the full details and programme for its newly expanded Mip Innovation Lab, which brings together a high-profile lineup of key players from over 60 international companies for a series of thought-leading talks, summits, networking events and demonstrations at the forthcoming 40th edition of the international co-production & entertainment content market (21-24 October).  

    Covering the area at the intersection of content, technology and changing audience behaviours, and housed in a new dedicated purpose-built space within the Palais des Festivals, The Mip Innovation Lab will host a daily curated programme with dedicated summits on FAST, AI, streaming and connected TV aimed at equipping companies with the latest insights and introductions to potential partners in these rapidly evolving sectors.

    “The fastest developing areas that are shaping the future direction of the television industry are now at the heart of the Palais and of the market.” said Mipcom Cannes and Mip London director Lucy Smith. “We’ve built a destination with a ‘who’s who’ of key players speaking, a host of cutting-edge technology-led companies exhibiting and unrivalled matchmaking opportunities. Everything in the Mip Innovation Lab is geared to helping businesses adapt, identify opportunities, find potential partners and unlock further potential revenue streams. We expect it to be energising, prescient and highly productive.”

    Global Streamer Talks – New for 2024

    A series of interviews by media cartographer Evan Shapiro with leaders from streaming and digital platforms on their strategies, market challenges, and effective collaborations. Speakers include David Eilenberg, head of content, Roku; Claire Basini, deputy general manager, TF1; Olivier Jollet, EVP and international general manager, Pluto TV, Paramount; Cédric Dufour, CEO & president, Rakuten TV; Maxime Carboni, chief business officer, Euronews; and Justin Sampson, chief executive, Barb Audiences. Starting on Tuesday, 22 October at 09:00.

    Connected TV Summit – New for 2024

    This summit covers the influence and innovations in TV operating systems, including user experience dynamics and advertising models. Speakers include key players from All3Media International, Anoki, NEW ID, Numila Advisory, Samsung TV Plus, TVREV, Veed Analytics, VIZIO, Whale TV, and Wurl. Starting on Wednesday, 23 October at 09:00.

    Global FAST & AVOD Summit

    An established summit at Mip markets since 2022, focusing on the international growth of FAST and AVOD through talks and round tables. Speakers include representatives from Banijay Rights, BBC Studios, Blue Lucy, Dataxis, FilmRise, Fremantle, Gracenote, Little Dot Studios, OKAST.TV, Roku, Samsung TV Plus, The Local Act, Tubi, Vevo, Warner Bros. Discovery, Whale TV, Xumo, and ZDF Studios. Starting on Tuesday, 22 October at 14:30.

    Applied AI Summit

    A day dedicated to demonstrating the latest applications of AI in production and monetization, as well as ethical and legal challenges. Leading companies include Adventr, Aive, Alix Partners, Banijay Entertainment, BetaSeries, Calliope Networks, DLA Piper, FanTrust, Google, Largo.ai, TF1 Group, Newen Studios, Papercup, Runway, Social Department, and Variety Intelligence Platform. Starting on Monday, 21 October at 10:15.

    Why YouTube Matters: Engaging Audiences & Boosting Revenue

    A session analyzing trends and opportunities in driving viewership and revenue on YouTube, featuring Neil Price, UK film and TV partnerships lead, YouTube, and Wayne Davison, chief revenue officer, Little Dot Studios. On Wednesday, 23 October at 14:00.

    Insights That Matter: Fueling Your Next Strategic Move

    A wrap session featuring three trend reports and takeaways from RTLAdAlliance, 3Vision, and Omdia. On Wednesday, 23 October at 14:45.

    Partners for the Global FAST & AVOD Summit include Xumo, OKAST.TV, Vevo, Gracenote, Blue Lucy, Abema, OTTera and Tevefy; and for the Connected TV Summit, Samsung TV Plus and Wurl. DLA Piper is the conference partner of the Applied AI Summit.

    Companies confirmed to exhibit in the new Mip Innovation Lab include Amagi, aurbit by Adease Media Intelligence, Dubformer, ElevenLabs, FASTHub by MuxIP and Largo.ai; with Bango, Dramatify, Digital Convergence Technologies, Motion Tech and Triforce both exhibiting and demonstrating within the new set up.  

    The mother of all entertainment content markets, Mipcom Cannes was attended by over 11,000 delegates from over 100 countries in 2023. The 40th edition takes place in Cannes 21-24 October 2024.

  • AVIA announces Vietnam in View conference

    AVIA announces Vietnam in View conference

    Mumbai: The Asia Video Industry Association (AVIA) has announced the highly anticipated Vietnam in View conference, will take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.

    As Vietnam continues to experience rapid economic growth, its media sector is emerging as  one of the most vibrant in Southeast Asia. Vietnam in View will dive deep into the trends,  challenges, and opportunities that are influencing the evolution of content consumption, broadcasting, OTT platforms, and advertising in the region.

    Key topics and sessions include:

    The rise of OTT and streaming platforms: As streaming continues to gain momentum,  local and international players are competing for market share. This session will explore how  Vietnamese content creators and distribution platforms are adapting to this shift.

    Content creation in a digital era: A deep dive into how local content is shaping national  identity while appealing to global audiences, and how partnerships are paving the way for  more diverse, high-quality productions.

    Regulatory landscape and industry collaboration: An essential look at how the Vietnamese government’s policies are driving growth in the media sector and fostering a  healthy ecosystem for both local and international stakeholders.

    Advertising and audience engagement: With Vietnam’s tech-savvy and increasingly  mobile population, what are the best practices and innovative strategies to reach new  generations of audiences?

    Here’s the restructured list in the requested order:

    – BMVN International, special counsel, Huu Tuan Nguyen  

    – CJ HK Entertainment, senior producer, Nguyen Huu Thi Tuong Vi  

    – EssenceMediacom Vietnam, MD, Sudarshan Saha  

    – FPT Play, deputy general director, Tran Thu Trang  

    – HTV-TMS (Ho Chi Minh City Television), deputy head of digital content service department, Le Dinh Phuong Thuy 

    – Institute for Policy Studies and Media Development (IPS), director, Quang Dong Nguyen  

    – INVIDI, director, Milind Sattur  

    – Kantar Media Vietnam, general director, Tran Thi Thanh Mai  

    – Moonbug Entertainment, head of distribution and brand partnerships APAC, Yasmin Zahid  

    – Msky Co., senior advisor, Nguyen Hanh  

    – POPS Worldwide, founder and CEO, Esther Nguyen  

    – PubMatic, senior director, CTV and online video, APAC, Luke Smith  

    – AVIA & US-ASEAN Business Council, consultant and deputy regional MD and representative, Thanh Vu  

    – Vietnam Parliament Television, general director, Quang Minh Le  

    – Viettel TV360, MD, Pham Thanh Phuong  

    – VSTV (K+), CEO, Thomas Jayet  

    – VSTV (K+), content and channel director, Lien Trinh Thi Thuy

    With both local and regional representatives from across the video and media industry, this  event offers unparalleled opportunities for networking and collaboration, to gain key insights  into the rapidly evolving media landscape and learn how to tap into the incredible growth  potential of Vietnam.

    AVIA’s CEO, Louis Boswell commented, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class.  Our Vietnam in View conference is designed to give industry players the insights they need to thrive in this dynamic market. We’re excited to bring together a diverse range of  stakeholders to explore the opportunities in the Vietnamese media space.”

    Vietnam in View is sponsored by the lead sponsor Cultural and Creative Industries Development Agency (CCIDA); silver sponsors A+E Networks Asia, INVIDI, PubMatic and TV5Monde.

  • GoQuest Media addsTelekom Srbija dramas for Mipcom

    GoQuest Media addsTelekom Srbija dramas for Mipcom

    Mumbai: GoQuest Media, a global independent content distributor has acquired distribution rights for three new dramas from Telekom Srbija.

    Produced by Telekom Srbija, Režim and RTS, crime drama “South Wind: On The Edge” (12X50’) previously aired on Superstar TV(Serbia), RTS (Serbia), RTL (Croatia), Pop TV (Slovenia), Voyo (Slovenia and Croatia), BN (Bosnia and Herzegovina); explores the conflict between Belgrade drug lord Petar Maraš, and Red, the influential state curator of the Serbian criminal world. Set against the backdrop of the contentious “South Stream” project—intended to transport Russian natural gas across Europe via Bulgaria to Italy—the story follows Maraš as he uses state blackmail to protect himself and his team but realises he must take greater risks to secure their survival. “South Wind” is one of the most successful drama franchises to emerge from the Balkans in recent years.

    In the gritty crime thriller “Absolute 100” (6X50’) produced by Telekom Srbija and Firefly Productions; a gifted, young, shooting athlete, Sonya, uses her father’s gun to fatally shoot a local criminal, the son of a powerful politician linked to the underworld, to protect her troubled older brother. Pursued by investigators, Sonya faces the dark reality of more violence to protect her family. Anita Ognjanovic’s fierce portrayal of Sonya earned critical acclaim in Serbia, marking one of the most remarkable recent TV performances.

    The TV mini-series “Airbridge” (6X60’) produced by Telekom Srbija, RTS and Contrast

    Studios and aired earlier this year on Superstar TV and RTS (Serbia) is a WWII drama centred

    on the “Halyard Mission”—the largest rescue of downed Allied airmen in aviation history. In

    the summer of 1944, Serbian civilians, led by General Draža Mihailović’s forces, risked their

    lives to rescue 508 Americans and other Allied countries’ airmen involved in bombing

    Romanian oil fields, a key energy resource for Hitler’s army in Europe.

    Commenting on the deal,  GoQuest Media VP of sales and acquisitions Jimmy George said, “The acquisition of these titles aligns with GoQuest Media’s strategic focus this year on building a premium content library for our clients. Telekom Srbija, a long-term partner, consistently delivers some of the region’s most competitive titles, both in production quality and storytelling. We are excited to bring these exceptional titles to MIPCOM and  remain committed to championing content from the CEE, using our distribution strength to bring them to global audiences.”

    Telekom Srbija director of the multimedia division Aleksandra Martinovic said “Telekom Srbija is pleased to announce the expansion of our collaboration with GoQuest Media, a leading independent distributor of entertainment content. This partnership has already yielded significant success, particularly with the distribution of our series Civil Servant, Debt to the Sea, and Secrets of the Grapevine. The Civil Servant series, in particular, has achieved remarkable international reach, thanks to GoQuest Media’s efforts. Building on this fruitful collaboration and the mutual trust between our two companies, Telekom Srbija has decided to entrust GoQuest Media with the distribution of three more of our esteemed projects: the series Absolute 100, South Wind: On The Edge and Airbridge. We firmly believe these compelling, unique stories have the power to captivate audiences worldwide. This decision marks another step in Telekom Srbija’s ongoing mission to bring our stories to screens across the globe, and we are thrilled to continue this exciting journey with GoQuest Media, our trusted partner.”

  • Jane Turton to deliver keynote at Mipcom Cannes

    Jane Turton to deliver keynote at Mipcom Cannes

    Mumbai: Mipcom Cannes has announced that All3Media CEO Jane Turton will give a keynote interview at the forthcoming 40th edition of the international co-production and entertainment content market in Cannes (21-24 October 2024).

    Staged as a fireside chat in the grand auditorium of the Palais des Festival on Monday, 21 October at 3 pm, the keynote forms part of the ‘C-Suite Conversations’ series being presented across the opening afternoon of the market in partnership with Variety.

    Since becoming CEO in 2015, Turton has led All3Media, now owned by RedBird IMI, from 19 to over 40 production companies and labels. Producing more than 4,000 hours of content annually for linear broadcasters, VOD, social media, and digital platforms, key shows include The Traitors (30 versions), Wild Isles with David Attenborough, Gogglebox, Squid Game: The Challenge, Sort Your Life Out, Brawn: The Impossible F1 Story, Lingo, Fleabag, Call the Midwife, 1917, and Midsomer Murders. All3Media International distributes 35,000 hours of programming to 1,000-plus platforms globally, while Little Dot Studios manages over 700 digital channels with 830 million subscribers across social media.

    “Jane Turton is one of the most insightful and intuitive executives in global television,” said Mipcom Cannes and Mip London director Lucy Smith. “…with a deep experience of each area of the industry, unrivalled commercial acumen and a proven track record of championing talent, creativity and delivering growth at All3Media. There is no one who will be in Cannes who wouldn’t benefit from hearing Jane’s take on the current outlook and how to adapt in transitional times.”

    Originally joining All3Media in 2008 as deputy COO, Turton became COO in 2011 and CEO in 2015. She played a key role on the executive team at ITV where she was director of commercial and business affairs and director of business affairs at ITV Studios and then ITV Network. Jane was also a senior executive at UK broadcasters Granada Television, United Productions, and Meridian Broadcasting.

    The week-long Mipcom Cannes conference program helps define the TV industry year with world premieres of highly anticipated international series, exclusive insight presentations and keynotes from leading global players and thought leaders.

  • The new paradigm of selling sport…

    The new paradigm of selling sport…

    The India Brand Summit 2024 hosted a riveting panel discussion featuring prominent voices in the sports industry. The discussion explored innovative strategies to market sports content effectively and adapt to the evolving demands of advertisers and focused on how sports marketing has evolved, particularly in attracting advertisers by localising sports content.

    This session was moderated by Indian Television Dot Com group’s founder, chairman and editor-in-chief Anil NM Wanvari, GroupM India, managing director of content, entertainment & sports, Vinit Karnik, Polycab’s lead of category marketing B2C, Amit Sethiya, CricViz India’s Director of Sales, Subhayu Roy and Dentsu X India, senior partner for client leadership, Prabhat Naik.

    Vinit Karnik highlighted the significant growth of non-cricket sports like Pro Kabaddi League (PKL) and volleyball. He emphasised that these sports, which started as niche activities, have managed to sustain themselves for over eight years, marking a shift in the sports marketing landscape. “Things have changed dramatically in sports marketing,” Karnik stated. “The fact that many people are playing and watching these sports—whether on the ground or streaming platforms—indicates a growing interest that attracts advertisers. The market size has grown exponentially, from ₹1,500 crore to ₹20,000 crore in less than two decades.” Karnik’s insight underscores how sports beyond cricket are becoming valuable advertising platforms due to increased viewership, signalling the industry’s wider acceptance of sports as integral to pop culture.

    Amit Sethiya explained how sports marketing has moved beyond simple inventory buying. He pointed out that in earlier days, cricket was the go-to platform for brands. However, with leagues like PKL and Indian Super League (ISL) gaining traction, marketers now leverage rich data to make informed decisions. “Today, it’s no longer about just buying inventory,” Sethiya noted. “The focus is on how brands can utilise the data accumulated over years of these properties. Broadcasters and organisers are helping brands see the potential of connecting with audiences in Tier 2 cities, even with limited budgets.”

    This shift has democratised sports marketing, allowing smaller brands to associate with emerging sports without needing deep pockets. The ability to analyse data and understand audience demographics allows advertisers to invest strategically in sports marketing.

    Subhayu Roy emphasised the role of data in driving value for advertisers. He explained how CricViz collects up to 60 data points during events, offering insights that enhance viewer engagement and inform advertisers. “For example, when Virat Kohli is at the crease, data suggests that Royal Challengers Bangalore (RCB) have never lost a match in the second innings,” Roy shared. “This type of analysis helps retain viewership by keeping fans engaged, thus preventing them from switching channels.” Roy also discussed how data is used to create new monetization streams for advertisers. “From selling ad slots to monetizing player stats, the ability to quantify performance data opens up various revenue avenues for broadcasters and brands alike. This approach allows advertisers to make calculated investments, ensuring their marketing spend delivers the maximum impact.”

    Prabhat Naik highlighted the shift from traditional media to digital platforms, attributing it to the growing trend of on-demand content consumption. “Victory lies in the flexibility that digital platforms offer,” Naik said. “While television demands appointment viewing, digital content is always accessible, anytime, anywhere,” Naik stressed that while television still holds its ground, the future of sports marketing lies in adapting to a more digital-first approach. This flexibility is driving advertisers to focus more on digital, making it an essential part of their marketing mix.

    The discussion at the India Brand Summit demonstrated that sports marketing is rapidly evolving. With new sports gaining popularity, rich data driving advertiser decisions, and digital platforms offering unmatched flexibility, the industry is embracing innovative ways to engage audiences and deliver value to advertisers. As Vinit Karnik summarised, “Sports is no longer just entertainment; it’s a cultural phenomenon. The way we sell and market sports has changed, and it will continue to grow as an essential platform for brands.”