Category: Occasions

  • EEMAGINE 2024: Kolkata Summit sets records, inspires cross-sector creativity

    EEMAGINE 2024: Kolkata Summit sets records, inspires cross-sector creativity

    Mumbai: The city of Kolkata recently witnessed an extraordinary convergence of technology, innovation, and thought leadership at EEMAGINE 2024. Held from  9 to 11 August at the prestigious ITC Kolkata, this landmark event brought together over 1000 professionals from a plethora of industries, creating a dynamic platform for exploring India’s bright future. The esteemed speakers at the event came from diverse professions, including the experience economy, media, marketing, and acting. EEMAGINE 2024 not only highlighted the transformative potential of AI but also celebrated the spirit of collaboration and creativity that drives the industry forward.

    Hosted by the Event and Entertainment Management Association (EEMA), EEMAGINE 2024 attracted an impressive footfall of 1000 attendees, showcasing the event’s scale and influence.

    The proceedings kicked off with a highly anticipated Annual General Meeting (AGM), followed by a series of captivating activities including wine tasting and an artist showcase. These activities set the tone for an immersive and engaging experience, culminating in a lavish cocktail dinner at Raas Manch that provided attendees with ample opportunities to network and connect.

    Day 2 was marked by an inspiring flag-hoisting ceremony and a powerful welcome address, underscoring the importance of unity and collaboration in advancing India across music, architecture, the experience economy, and more. The day featured a rich lineup of immersive conversations and masterclasses, with luminaries such as Arif Patel, Heather Gallagher, Sanjoy Roy, and Roshan Abbas leading discussions on diverse topics ranging from music licensing and sustainability to intellectual property and cultural phenomena like the Burning Man festival. The day’s events were rounded off with poolside chats, artist showcases an idea conclave, and a luxurious evening gala, offering a perfect blend of intellectual engagement and leisurely networking.

    The final day of EEMAGINE 2024 was a crescendo of inspiration and innovation, featuring an esteemed lineup of speakers, from authors to CEOs, creative directors, and more. The lineup of speakers included Anup Soni, Atul Satya Kaushik, Brian Tellis, Amiya Swarup, Saurabh Khurana, Sameer Tobaccowala, Chanda Singh, Mandeep Malhotra, and Pablo Azuela from Cocolab International, among others. These thought leaders delivered compelling talks on resilience, passion, creative exploration, diversity, and inclusivity, leaving attendees with valuable insights and a renewed sense of purpose. The event concluded with the exciting EEMAX Global Awards, recognising outstanding contributions in various categories, including corporate events, consumer experiences, exhibitions, social events, IPs, and more. The awards night set the stage for future advancements in India across a variety of sectors.

    EEMA president and managing director and  E. Factor Experiences Ltd co-founder Samit Garg shared, “The turnout and enthusiasm at EEMAGINE 2024 were truly remarkable. When we envisioned EEMAGINE 2024, our goal was to create a platform that fosters a collaborative environment for industry leaders, innovators, and enthusiasts from a variety of fields. From the insightful keynote speeches and masterclasses to the vibrant networking sessions, every aspect of this event was designed to inspire and connect. We are thrilled with the strategic partnerships and groundbreaking ideas that emerged over these three days.”

    He also shared his excitement over the destination for the event, adding “Kolkata, with its rich cultural heritage and blossoming tech scene, was the perfect choice for EEMAGINE 2024. The city’s unique blend of tradition and innovation provided an inspiring backdrop for our discussions and explorations into the future. Hosting the event here has highlighted Kolkata’s potential as a hub for technological advancements and creative thinking. Plans are already underway for EEMAGINE 2025, which promises to be even bigger and more impactful, continuing our mission to drive innovation and progress in the tech industry.”

  • Dinamalar MADDYS 2024 celebrates a historic night as a national advertising award

    Dinamalar MADDYS 2024 celebrates a historic night as a national advertising award

    Mumbai: The Advertising Club Madras proudly announces the successful completion of the 42nd Dinamalar MADDYS, now transformed into a national advertising award. With a record-breaking 1015 entries from over 10 states and participation from 116 agencies and clients, 27 international, national & regional jurors, MADDYS 2024 has set a new benchmark in the Indian advertising industry.

    Event highlights:

    – National recognition: The MADDYS Awards has officially become a national advertising award, showcasing the best talent from across India.

    – Record participation: This year saw an unprecedented 1015 entries from 116 agencies/clients spanning over 10 states.

    – Grand attendance: The event witnessed the presence of over 700 industry professionals.

    – Cocktail & networking dinner enjoyed widely

    – New merchandise launch: The event also saw the launch of exclusive MADDYS collectible pencils and T-shirts.

    – Eminent participation: The gala was graced by industry leaders and distinguished juries, adding to the prestige of the night.

    Celebrating the ideas of India:

    The evening marked the launch of MADDYS’ new tagline, “Celebrating the Ideas of India,” encapsulating the essence of the event. President Balasubramanian S expressed, “Tonight, we honor the creativity, innovation, and hard work that drive our industry forward, marking the beginning of a new journey as a National Advertising Award Program.”

    Judging excellence:

    Entries were judged on three key parameters: originality, ideas & concepts, and relevance. Each entry was scored from one to ten points by a minimum of three jurors per category. Entries scoring above eight points received gold, those scoring between six to 7.9 received silver, and entries scoring between 5 to 5.9 received bronze. This year, 425 entries were shortlisted, resulting in 347 awards: 21 gold, 112 silver, and 215 bronze awards.

    Exhibition and awards:

    An exhibition displaying all entries was held, providing attendees with a comprehensive view of the industry’s finest work. Due to time constraints, bronze awards were distributed in a separate enclosure, the “Bro-Zone.”

    Acknowledgments:

    President Balasubramanian S extended his deepest appreciation to the 27 distinguished judges for their meticulous evaluation and the executive committee members, especially Surej Salim (Secretary) and Umanath (Treasurer), for their relentless efforts in making this event a reality.

    Key winners:

    – Creative Agency of the Year: Vermmillion Communications Pvt Ltd

    – Digital Agency of the Year: Digitally Inspired Media Pvt Ltd

    – Media Agency/Client of the Year: Amazon Seller Services Private Limited

    – Advertiser of the Year: Swiggy

    Here are the entire winners list: https://adclubmadras.com/maddys2024/files/maddys-2024-winners-list.pdf 

  • Tajurba MSME Growth Summit 2.0 sparks entrepreneurial spirit in Mumbai

    Tajurba MSME Growth Summit 2.0 sparks entrepreneurial spirit in Mumbai

    Mumbai: The Tajurba MSME Growth Summit 2.0 hosted at the Hotel Courtyard Marriott in Andheri East, Mumbai successfully convened over 200 promising micro, small and medium enterprises (MSMEs) from across the city. The summit was graced by Tajurba Business Network founders, Suresh Mansharamani and Uma Mansharamani from Delhi. The summit commenced with a spirited rendition of the national anthem, followed by the ceremonial lighting of the lamp, symbolising the illumination of knowledge and wisdom.

    The main aim of observing this summit was to empower and inspire the Indian MSME community. Many reputed business leaders and entrepreneurs marked their presence at the event and shared their insights on driving MSME businesses to success.

    Invaluable insights were shared by the eminent leaders of the industry. The honourable keynote speakers of the event consisted of some of the distinguished members of the business fraternity, including Paradise Group chairman Madhu Bathija, Cap70 Angels founder Anil Goyal, Business Leadership League founder and CEO Swetapadma Mohanty, Rupee Boss CEO PN Shetty, among others.

    Rupee Boss’ CEO PN Shetty addressed the MSME owners and discussed in brief the various funding options and schemes available for MSMEs. CapSavyAngels’ founder Anil Goyal unveiled some practical strategies and solutions for raising sustainable funds for startups and MSMEs. World Development Corp MD Heval Mehta emphasized on the need for corporate governance in every business. National Stock Exchange senior manager Gagandeep Singh elucidated the benefits of SME IPOs, highlighting how a listing can propel MSMEs to new heights of success. While, JKSweets director Jaysukh Kakkad encouraged the MSME owners by sharing his story of building a successful sweet business from an initial investment of 11 rupees to an annual revenue of 20 crore.

    Tajurba co-founder Uma Mansharamani delivered a speech on building iconic businesses. She highlighted the need for having a vision and continuously working towards it with resilience. She also emphasized the need to embrace innovation and adaptability to achieve scalability in business.

    The main highlight of the event was the comprehensive four-hour workshop conducted by Suresh Mansharamani, regarded as the best business coach in India. He delivered an enlightening session on profitability and cash flow optimisation for small businesses, to empower the MSME owners with actionable insights and strategies to boost their revenues.

  • IAA presented EARTHDAY.ORG’2024 Best Organisation Spearheading Sustainable Development’

    IAA presented EARTHDAY.ORG’2024 Best Organisation Spearheading Sustainable Development’

    Mumbai: At a well-attended function in New Delhi, EARTHDAY.ORG, the largest environmental movement in the world, presented its annual awards for excellence in sustainability.

    The India Chapter of the International Advertising Association (IAA) was presented the prestigious award for Best Organisation Spearheading Sustainable Development.

    EARTHDAY.ORG regional director Dr Karuna Singh said that IAA efforts in spreading the message of sustainability were truly laudable.

    IAA president Avinash Pandey said “The IAA in India is committed to creating and amplifying the green agenda for some 15 years now. It began with the setting up of the widely acclaimed IAA Olive Crown Awards supported by AFAA.

    This annual award salutes excellence in communicating sustainability and also honors corporates and individuals who have made a significant contribution to the environment. The awards have grown in stature and size year on year.”

    Ramesh Narayan who was earlier felicitated by EARTHDAY.ORG as the individual who has done the most for sustainability in the Marcom space accepted the award along with Avinash Pandey.

  • Varanasi to host final chapter of TOI Dialogues Uttar Pradesh edition

    Varanasi to host final chapter of TOI Dialogues Uttar Pradesh edition

    Mumbai: The Times of India (TOI) Dialogues series concludes its Uttar Pradesh edition in the holy city of Varanasi on 27 June. This event will showcase compelling stories highlighting Varanasi’s role in Uttar Pradesh’s growth and development.

    TOI Dialogues, a nationwide series of conclaves, provides a platform for vibrant discussions on each region’s unique stories, challenges, and opportunities. Following successful events in Gorakhpur and Lucknow, the Uttar Pradesh edition now moves to the sacred city of Varanasi.

    Previous events featured notable participants, including UP Deputy CM Brajesh Pathak, BJP MP Ravi Kishan, actors Rasika Dugal, Jimmy Sheirgill, Randeep Hooda, Amit Sial, Faisal Malik, and cricket legend Mohammad Kaif.

    Times of India business head Prasad Sanyal expressed excitement about bringing TOI Dialogues to Varanasi, noting the city’s unique blend of ancient heritage and modern development.

    TOI Dialogues Varanasi: Event highlights

    The event will open with The Times Of India Lucknow resident editor Pravin Kumar and a keynote address from Advisor to the chief minister of Uttar Pradesh’s advisor Awanish K Awasthi.

    Key sessions include:

    1.    “Sporting Spirit: Advancing Athletic Aspirations in Varanasi” featuring athletes Anju Bobby George, Sardar Singh, Rahul Chaudhari, and Puja Tomar.

    2.    A discussion on Varanasi’s culture and artistic soul with chef Pankaj Bhadoria, actor Shweta Tripathi, folk singer Malini Awasthi, author Yatinder Mishra, and travel influencer Vaishali Seta.

    3.    A panel on infrastructure growth impact featuring Pulkit Garg, Deepak Madhok, Dr. Sandeep Chaudhary, and Umang Sah.

    4.    A session on the intersection of history and modern politics with authors Anuj Dhar and Shefali Vaidya, historians Vikram Sampath and Abhijit Chavda, and journalist Yashwant Deshmukh.

    5.    A fireside chat with actor Vikrant Massey on Uttar Pradesh’s connection with cinema and the arts.

    Watch TOI Dialogues Varanasi live on 27 June at 5:30 pm.

  • With a record 12,000 delegates, 314 films, MIFF closes on a high

    With a record 12,000 delegates, 314 films, MIFF closes on a high

    Mumbai: With a record-breaking attendance of 12,000 delegates and the screening of 314 films, the 18th Mumbai International Film Festival (MIFF) concluded on a high note. This edition of MIFF witnessed unprecedented delegate participation, with enthusiasts attending various screenings, panel discussions, and masterclasses. Films from 59 different countries were showcased during the festival, which not only took place in Mumbai but also extended to venues in Delhi, Kolkata, Chennai, and Pune for the first time.

    NFDC festival director and MD Pritul Kumar expressed his satisfaction with the overwhelming response to this year’s MIFF. “The remarkable turnout demonstrates the growing interest in documentaries, shorts, and animation among a dedicated audience. The success of MIFF should be attributed to robust programming, setting new benchmarks for future editions.“

    With a host of eminent personalities like Richie Mehta, Santosh Sivan , Daniela Volker, Ketan Mehta, Tushar Hiranandani, Alphonse Roy, T.S. Nagabharana among others attending the festival, the 18th MIFF was also lauded for its excellent organization and venue design ensuring accessibility and protection from the monsoon rains in Mumbai. Special measures, such as providing training to volunteers for attendees needing special assistance, and installing ramps across the festival campus, enhanced the overall experience for all participants.

    Working with the not for profit organisation Svayam, volunteers and teams at the festival were made to undergo special training to better equip them with patrons that needed special attention. Venues were also made accessible with the instillation of ramps across the festival campus.

    There were also special screening for people with hearing and visual impairments.

    “I think the selection of films was very good and many of the documentaries were insightful. It was especially good because everything was within the same campus and we could book on the app, rush to the next screening, eat and also discuss with our friends without stepping out or getting wet” said one of the delegates.

    The festival this year also digitised the screening bookings and its badge registration , to further facilitate accessibility and time efficiency. Furthermore stalls from various countries, Indian states, start ups and the skill council allowed for interested audiences and delegates to interact, learn and engage.

    The first ever docu bazaar that was put up, saw 108 projects in Work-in-progress and Viewing Room, while for co production there were 16 projects selected from 63 entries. 15 producers interested in backing documentaries, shorts and animation were part of the docu bazaar this year.

  • ET NOW Leadership Dialogues 2024 sets the vision for India@2030

    ET NOW Leadership Dialogues 2024 sets the vision for India@2030

    Mumbai: ET NOW, an English business news channel hosted ET NOW Leadership Dialogues 2024 in Mumbai today. Marking the channel’s 15th anniversary, the inaugural edition witnessed leading industry voices, policymakers, and economic experts cover critical aspects of economic policy, financial regulation, and strategic initiatives to steer India’s progress.

    Themed ‘India@2030,’ ET NOW Leadership Dialogues 2024 delved into discussions and deliberations outlining visionary strategies towards India’s transformative journey to a $10 trillion economy, covering critical discussions on the exponential growth in Indian retail investments, surging profitability, and the identification of high-growth opportunities. pioneering funding mechanisms for Viksit Bharat and fortifying the resilience of India’s stock market. The immersive and insightful discussions with distinguished investors and eminent policymakers featured collaborative and thought-provoking sessions covering critical conversation points on the vision for the country, investment strategies and India’s financial markets through technological innovations among others.

    Shaktikanta Das – Governor, Reserve Bank of India delivered the keynote address, followed by a fireside chat on the key strategies for India@2030.

    Delivering the welcome address, Times Group executive director & group CEO (non-publishing) N Subramanian said, “As we celebrate a remarkable milestone of 15 years of ET NOW, we reflect on a journey marked by our unwavering commitment to integrity, innovation, and intelligence. Over the past decade and a half, ET NOW has been at the forefront of championing India’s growth story, empowering millions with financial inclusion and informed decisions and helping them Rise with India. Under visionary leadership and through groundbreaking reforms, we are poised to lead India into an era of remarkable growth and opportunity. I am confident that, today’s discussions with leading industry voices, policymakers, and economic experts at the ET NOW Leadership Dialogues will chart a clear path for India to become a $10 trillion economy by the end of this decade.”

    Delivering a keynote address and participating in a fireside chat, Shaktikanta Das, governor of the Reserve Bank of India, said “From our recent accolade as Risk Manager of the Year 2024 to projecting a robust 7.2 per cent  GDP growth for 2024-25, India’s economic landscape reflects optimism and momentum. Rural demand is resurgent, bolstered by favourable monsoon forecasts, while our external sector remains buoyant, supporting robust service exports. Amidst these successes, we confront persistent challenges, notably in tempering inflation amidst global uncertainties and supply-side pressures. Our strategy remains steadfast: maintaining a delicate balance between growth and inflation, and navigating through a slow but steady moderation of prices. As we reinforce financial stability with prudent policies and a watchful stance, our forex reserves have surged to $655.8 billion, a testament to our resilience and global confidence. Innovation must thrive within regulatory frameworks, akin to driving a Ferrari on public roads. As we advance towards a future-ready economy, the RBI stands resolute in its commitment to fostering growth, ensuring all sectors thrive responsibly under our regulatory stewardship.’”

    State Bank of India chairman Dinesh Khara said, “We anticipate robust growth averaging 15-17 per cent over the next three years, supported by a stable macroeconomic environment and diligent credit oversight. Despite facing liquidity constraints and adapting to evolving investment trends, our priority remains to fortify our liability framework amidst market dynamics. Our strategic emphasis on achieving a 1.10 per cent return on assets (ROA) exemplifies our dedication to sustainable expansion, avoiding immediate equity dilution. With a formidable capital foundation, State Bank of India is strategically positioned to bolster India’s economic revitalization.”

    During the fireside chat, National Stock Exchange (NSE)  MD & CEO Ashishkumar Chauhan spoke, “Over the past 30 years, Indian stock markets, led by National Stock Exchange, have surged from a modest Rs 4 lakh crore market capitalization in 1994 to an astonishing Rs 430 lakh crore today, transforming India into a capital-rich nation with 20 per cent of households participating in equity markets. This widespread trust in Indian entrepreneurs defies conventional economic theories. As the fourth-largest market by cap, India’s growth is a testament to its economic confidence, driven by technology and innovation. India emerges not just as an investment destination but as a global asset class, attracting international interest. NSE stands as a profitable entity and a guardian of regulatory integrity, ensuring India’s wealth creation journey remains resilient and inclusive.”

  • Women Filmmakers at Spotlight and a special package on Culture films at MIFF

    Women Filmmakers at Spotlight and a special package on Culture films at MIFF

    Mumbai: Celebrating the remarkable achievements of women filmmakers worldwide, this year’s MIFF is set to shine a spotlight on their contributions with a dedicated segment featuring films directed by women.

    In the special showcase titled “Asian Women Film,” MIFF will present five captivating films, each offering a unique perspective from talented women filmmakers. These include “American Dream” by Renee Shi and “Tequila Sunset” by Jinsui Song, both hailing from the United States, “Duet” by Ekin Ilkbağ and Idil Akkuş from Turkey, “Happy Independence Day” by Camila Sagyntkan from Kazakhstan, and “Triangle” by Zhino Hadi Hasan from Iraq.

    Each film brings its compelling narrative to the screen. “American Dream” pays homage to the victims of school shooting tragedies, while “Duet” follows the journey of two close friends and swimming duet partners aiming to qualify for the 2020 Olympics. “Happy Independence Day” delves into the search for purpose and identity after the loss of a loved one, while “Tequila Sunset” explores the adventures of 70-year-old Gia as she seeks creative solutions for relaxation and enjoyment in life. Lastly, “Triangle” confronts the issue of sexual harassment in a thought-provoking narrative.

    Additionally, three compelling documentary films will be presented in a special package focusing on cultural themes. Among them are “Steps of Freedom – The Story of Irish Dance” directed by Ruan Magan, “Kanda Bode (Don’t Get Whipped)” directed by Fekad Kiros and Cheryl Halpern, and “Flamenco: Passion in Danger” directed by Madeleine Y Gomez.

    Featuring an array of outstanding films, MIFF promises an enriching experience for cinephiles in Mumbai. Moreover, with parallel screenings in Delhi, Kolkata, Chennai, and Pune, the festival extends its reach to a broader audience interested in short films, documentaries, and animation.

    Renowned for its eclectic selection of films spanning various genres, MIFF serves as a platform for both established and emerging filmmakers to showcase their craft. Established in 1990, with a rich history of nurturing cinematic talent and fostering cultural exchange, MIFF has garnered acclaim for its commitment to excellence in storytelling.

  • Films for the visually and hearing impaired at MIFF 2024

    Films for the visually and hearing impaired at MIFF 2024

    Mumbai: The 18th edition of the Mumbai International Film Festival, kicking off on 15 June, promises to be a beacon of inclusivity. This biennial celebration of shorts, documentaries, and animation films is going above and beyond to ensure accessibility for all attendees, including those with disabilities.

    Located at NMIC on Pedder Road in Mumbai, this year’s festival venue has been meticulously designed to cater to the needs of differently-abled individuals. For the visually and hearing impaired, special screenings will feature audio-visual descriptions, ensuring they can fully engage with the films being screened for them.

    There are four films featured in the Divyang Jan categories. Viewers can delve into the enchanting world of animation with episodes from “Little Krishna: The Horror Cave” and “Little Krishna: Challenge of the Brute,” as well as the captivating “Jay Jagannath.” Additionally, “Cross Over” a short film by Dr. Methil Devik promises to redefine the intersection of dance and music, complete with sign language for a truly immersive experience.

    This initiative isn’t just about entertainment; it’s about fostering inclusivity within the performing arts community. On-ground staff members have undergone specialised training to sensitively assist delegates with accessibility needs, ensuring that every visitor can enjoy a seamless and enriching experience at the festival. 

  • LIA to honor Piyush Pandey with Created for Creatives LIA Legend Award

    LIA to honor Piyush Pandey with Created for Creatives LIA Legend Award

    Mumbai: Ogilvy’s former global chief creative officer Piyush Pandey will be accepting the Created for Creatives LIA Legend Award onsite, in Las Vegas on 1 October 2024. Also in attendance will be the LIA jurors, onsite Creative LIAisons attendees and speakers and global press.

    London International Awards (LIA), is pleased to honor Piyush Pandey with its 2024 LIA Legend Award. As the man who put Indian advertising on the world map, Piyush is the second creative giant to be bestowed this prestigious award by LIA. He was appointed the executive chairman of Ogilvy India in 2004. He also went on to serve as global chief creative officer for two and a half years. In January 2024, he stepped into an advisory role.

    Piyush Pandey – the man, the giant, the force, the phenomenon. Indian advertising’s greatest master and its most humble student. Creativity’s fiercest warrior with the softest heart. He is the man whose ideas have shaped the way an entire generation of Indians have led their lives, built, painted and furnished their homes, enjoyed their chocolates, bought their vehicles, connected with their loved ones, chosen their vacations, voted for their governments, bought their watches, saved their money, done their laundry, sipped their tea, fought illnesses, pandemics and taken pride in their nation.

    The LIA Legend Award is given to a leader of the industry, past or present, who through their talent, vision and generosity has demonstrated outstanding creativity. They are those who are relentless and unwavering in their commitment to build up the industry through their indefatigable mentoring, teaching and developing of others.

    Creative brilliance and creative leadership are, of course, very important factors. More than that, LIA recognizes people who have selflessly and with great generosity, given their time and their personal attention to further the industry. They are champions of talent at all levels and the defenders of creativity.

    LIA president Barbara Levy elaborated, “We look for someone who has reshaped the industry for the better. More than that, it must be someone who not only has a wealth of knowledge and experience, but generously shares it with emerging talent. Piyush has shaped Indian advertising, as well as, gifted his knowledge to the global advertising world. Like all advertising legends, it is his work that tells the best story. Piyush epitomizes all the qualities David Ogilvy said great leaders should possess – bravery, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence.”

    LIA chairman Terry Savage further stated, “In giving this award to Piyush, we recognize someone who has openly given back to others in an extraordinary way. Over and above that, Piyush has been a role model, inspiration and creative champion to so many people, people who follow his achievements and because of this have gone on their own creative journey.”

    In accepting the honor, Piyush Pandey in his characteristic unassuming manner said: “I am truly delighted and humbled to be the recipient of this award. I believe that my success is based on a lot of team members. Like cricket, even the best player cannot win alone. I have succeeded to whatever extent because of an amazing team; each a rock-star and they make me look good. It has been my great joy and pleasure to be part of LIA and their Creative LIAisons Program, as I believe the learnings of a lifetime should be shared with the next generation. Advertising is a team effort. I am delighted that LIA has considered me and decided to confer the Legend award to me. Wishing my parents were alive to read this news. Thank you LIA.”

    As David Ogilvy, a legend himself and the father of advertising, once said: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”

    LIA is proud to welcome Piyush Pandey – a man who not only hit it out of the ballpark, but has changed the rules – to the line-up of LIA creative legends already awarded and those to come.