ITV

Category: Occasions

  • IBS 2024: Unravelling the CTV puzzle

    IBS 2024: Unravelling the CTV puzzle

    Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role of data in driving success, and the evolving landscape of OTT platforms and sports marketing. The event also explored the complexities of CTV and highlighted the rise of local brands to national prominence.

    One of the key sessions, titled “Unravelling the CTV Puzzle,” explored the rapid transformation of content consumption and the rise of connected TV (CTV). Chaired by Indian Television.com group founder, chairman & editor-in-chief Anil NM Wanvari, the panel featured Sujay Ray, L’Oréal India’s head – digital & media professional products division, Ashutosh Sinha, NDTV’s VP – distribution, and Nitin Burman, aha’s head – revenue and monetisation.

    Sujay Ray spoke about the significant technological shift over the last few years, marked by two waves—pre and post Jio, and pre and post COVID. “The first wave saw consumption move from linear and analog formats to digital,” Ray explained. The second wave further emphasized personalized content consumption, starting on smaller screens and gradually moving to larger ones. Ray added that legacy platforms have adapted to these changes, becoming more consumer-centric: “Legacy platforms have pivoted themselves, remaining cognizant of consumers’ evolving choices.”

    Nitin Burman highlighted how affordability and accessibility have driven CTV adoption, with smart TVs becoming more affordable, now available for as low as ₹7,000. He noted that this shift has made CTVs more accessible to both urban and rural markets. “People are switching from handheld devices to bigger connected TV screens for a more immersive experience,” Burman said, adding that this has led to higher revenue for platforms as audiences are willing to pay for better content and viewing experiences.

    Ashutosh Sinha pointed out how connected TV offers new opportunities to reach audiences and make previously unavailable content accessible. “Connected TV allows us to offer content that wasn’t available in traditional formats, expanding our reach to new audiences,” he remarked.

    The session shed light on how CTV is reshaping the media landscape, driven by technological advancements, shifting consumer preferences, and increasing affordability. As content consumption continues to evolve, connected TV is positioned to play a central role in the future of media.
     

  • IBS 2024: The Power of data, is it enough?

    IBS 2024: The Power of data, is it enough?

    Mumbai: The panel at IBS 2024 engaged in a thought-provoking dialogue on the evolving role of data in advertising, specifically questioning whether the sheer volume of data available today is sufficient for driving effective Return on Investment (RoI) in marketing campaigns. It also assessed if over-reliance on data and programmatic approaches might be overshadowing the need for value-driven strategies and calculated risks.

    The session was chaired by Ipsos India, senior client director, Ananya Roy Mathur followed by panelists: Blue Star India head – Digital Initiatives, Abhishek Kumar, dentsu India senior vice president – Product & Technology, Abhinay Bhasin, NitiAayog chief mentor Kushal Sanghvi and Quora head of marketing, APAC and EMEA, Neha Chimbulkar.

    Ananya asked Kushal on some of the most significant initiatives undertaken by the government years ago to which he says was the introduction of a single identity system, exemplified by the Aadhaar card. “With approximately 943 million Aadhaar cards issued, it serves as a unique identity for citizens, offering a comprehensive dataset that surpasses what any company, including Google or Facebook, possesses regarding consumer behavior. Today, almost everything is linked to this identity.”

    He also delved on initiatives like UPI (Unified Payments Interface), which have revolutionized transactions by providing a seamless payment platform. “Just a decade ago, it would have been unimaginable to have such a unified channel. Today, numerous platforms like Paytm and PhonePe enable marketers to effectively engage with audiences. The government’s approach emphasizes using data to create a holistic environment, rather than merely monetizing it.”

    Abhinay highlighted the behavior of the audiences and how it is evolving over the years. “Discovering audiences today involves understanding how behavior is evolving and integrating those insights into marketing strategies. Keeping a pulse on these changes is crucial for developing effective creative. The abundance of data we now have—processed at an unprecedented scale—provides invaluable signals from various sources, such as video viewership and behavioral patterns on platforms like Facebook and Google. This wealth of information shapes our understanding of consumers, directly informing the creative process and ensuring we reach the right addressable audiences effectively,” says Abhinay.

    Neha lastly gave insight more on to the analytical tools available. “The key lies in combining strategy with the available analytical tools. Once you clearly define your objectives, it becomes easier to identify the relevant metrics and data points necessary for achieving those goals. Despite the vast amount of data at our disposal, if we don’t focus on selling products or services that truly matter to us, we risk deflection and losing sight of ROI. In today’s marketing landscape, being ROI-driven is essential,” concludes Neha. 

  • IBS 2024: Addressable advertising – Fast forward for platforms, brands & advertisers

    IBS 2024: Addressable advertising – Fast forward for platforms, brands & advertisers

    Mumbai: Reaching the right audience has always been a key challenge in marketing. Addressable advertising is changing that, offering a way to connect businesses with consumers more directly and effectively. Traditional advertising often spreads resources too thinly, failing to engage the intended audience. Through data and technology, addressable advertising targets specific audience segments, making marketing campaigns more effective and enhancing customer experience. The panel discussed addressable advertising, how it works, its benefits for marketers and consumers, and its role in transforming marketing and building experiences that matter.

    At India Brand Summit 2024, held in Mumbai, the session was moderated by Good Ants Media founder & CEO Parul Menghani and the speakers were Kotak Life EVP & head of digital business unit, Prasad Pimple, Tata Communications global head – Digital, Experiential & Content Marketing, Saugata Bagchi, and Donear Group, AVP Group Brand Marketing, Aakash Mishra.

    Parul kicked off the session by asking Saugata the challenges that needs to be addressed in addressable advertising to which he said, “Addressable advertising and programmatic advertising share some similarities but also have distinct differences. Addressable advertising focuses on delivering targeted communication across various multimedia channels, while programmatic advertising showcasing the automated buying and selling of ad space. Though they often work together, addressable advertising encompasses a broader range of media, including connected TV and out-of-home (OOH), which programmatic may not always target depending on the campaign.”

    He further delved into the global and local marketing efforts, as it is essential to consider cultural nuances; strategies that succeed in India may fail in Spain, and vice versa. Language barriers also play a crucial role; contextualization goes beyond simple translation to include understanding and respecting cultural sensitivities. Additionally, regulatory differences can impact marketing strategies; for instance, certain advertising approaches might be more permissible in one country than another.

    Moving on, Prasad said, “f your goal is to connect with your audience rather than just focusing on metrics like website visits, you may miss out on immediate customer engagement. Therefore, if your objective isn’t just about these numbers, you should consider top-of-funnel metrics like awareness and consideration, which are also measurable. Ultimately, the focus should always be on the overarching goal of the brand. At the end of the day, everyone is concerned with return on investment. With the rise of digital strategies, tracking this becomes more accessible.

    Aakash emphasised on how effective targeted or addressable advertising isn’t only about placement; it’s also about the content of the message. “I’ve been part of this organization for nearly a year, and it’s easy for competitors to hire a brand ambassador. For example, why focus on celebrities like Shah Rukh Khan or Ranbir Kapoor endorsing products? They command millions, but we need to rethink our approach,” says Mishra.

    The panelists and Parul brought a delightful energy to the discussion on addressable advertising. Each panelist contributed unique perspectives, sparking thought-provoking dialogues that illuminated the evolving landscape of advertising. Parul skillfully guided the conversation, ensuring that all voices were heard and that the discussion remained informative. 

  • Chunky Pandey brings bollywood glamour to Summercool’s grand affair in Goa

    Chunky Pandey brings bollywood glamour to Summercool’s grand affair in Goa

    Mumbai: Making the headlines after his recent grand night of celebration, Chunky Pandey set the stage with his signature charm and energy at an annual celebration in Goa. The celebration night hosted by Summercool Group was an event with guest of honor none other than Pandey, where the Instagram influencer Agu Stanley and some top other Influencers, and industry best artist added a dash of excitement and charm to the gathering, which brought the key partners, retailers and distributors of Summercool and Thermocool together in the grand annual celebration.

    The four-day event featured insightful sessions on achievements, growth strategies, and future innovations, culminating in a gala dinner, sightseeing, and an exhilarating casino night and was attended by more than 100 invitees. The celebration was a perfect blend of professional engagement and leisure, allowing participants to experience Goa’s rich cultural heritage alongside the thriving camaraderie within the Summer Cool family.

    Summercool Group CMD Sanjeev Kumar said, “Having Mr. Chunky Pandey as our Chief Guest made this year’s “Golden Parivar Meet” an unforgettable experience. His participation brought an air of excitement, and his gracious interaction with our partners and stakeholders was a highlight of the event. We are immensely grateful to our extended Summer Cool family for their continued support, and this meeting reaffirmed our commitment to building stronger, more meaningful relationships as we move forward.”

  • Connected TV sparks advertising revolution, Nikhil Kumar on the rise of connected TVs in India

    Connected TV sparks advertising revolution, Nikhil Kumar on the rise of connected TVs in India

    Mumbai: The India Digital Brand Fest 2024, held on 30 August at Hotel Pride Plaza in Aerocity, New Delhi, was a pivotal event bringing together brand marketers, advertising and digital professionals, and CMOs under one roof. The festival illuminated critical trends in digital marketing, mobile strategies, and programmatic advertising, reflecting the rapid evolution of the industry.

    Amidst a landscape that is increasingly shaped by technological advancements, Connected TV (CTV) emerged as a central theme of the event.

    Diving into this, Indian Television dot com’s founder, chairman, and editor-in-chief Anil NM Wanwari, joined mediasmart’s chief growth officer, Nikhil Kumar, for a discussion centering around the transformational impact of CTV on the advertising ecosystem in India.

    Hard sell to the essential tool:

    Kumar shared his journey of championing CTV, a concept that was initially met with skepticism. “When we introduced CTV to the Indian advertisers during the COVID-19 pandemic, it was a tough sell. Few brands saw the potential,” Kumar recalled. However, as he passionately explained, the landscape has drastically changed. Today, CTV is not just relevant—it’s crucial for any brand in today’s modern advertising. He emphasised that CTV’s power lies in its ability to democratise advertising, allowing even small-town brands to share the spotlight with major players.

    Empowering the underdogs:

    One of Kumar’s most compelling anecdotes highlighted how CTV is levelling the playing field for advertisers from towns beyond metro cities. He recounted a moment when a small-scale pesticide company’s founder, located in tier two or tier three town, was overjoyed to see his ad appear on television via an OTT platform. This, Kumar explained, is the magic of CTV—it allows brands that never imagined themselves on the big screen to reach audiences they couldn’t have before.

    Need for creative evolution:

    Wanwari pointed out a key challenge: many advertisers are not fully leveraging the potential of CTV. He noted that viewers often see the same ad repeatedly, leading to viewer fatigue. Kumar agreed, stressing the importance of dynamic creative optimisation (DCO) in addressing this issue. By tailoring ads based on user behaviour and exposure, brands can avoid bombarding viewers with the same content, instead offering a more engaging and personalised experience.

    Innovations driving CTV:

    Kumar highlighted several innovations that are pushing the CTV space forward. He spoke about mediasmart’s introduction of Creative Sync, a tool that enhances traditional ads by making them more interactive and engaging. For instance, a Coca-Cola ad could feature a bottle filling up on-screen, creating a thirst-quenching effect that’s impossible to ignore. This level of creativity, combined with the strategic use of QR codes and other interactive elements, is transforming how advertisers connect with their audiences.

    Unified advertising experience:

    As the conversation drew to a close, Kumar discussed the importance of a unified advertising approach. He pointed out that today’s consumers interact with multiple screens throughout their day—from their mobile phones to CTVs to digital out-of-home screens in places like elevators. The key is not to bombard the user with the same ad on every screen but to create a seamless, multi-screen experience that builds brand recall without overwhelming the viewer.

    Future of CTV:

    Kumar is optimistic about the future of CTV in India, especially with major players like Jio entering the space. He sees CTV not just as an alternative to traditional TV but as a powerful tool that can complement and enhance other forms of digital advertising. With the right strategies, he believes CTV will continue to grow and evolve, offering brands new and exciting ways to engage with their audiences.

    In conclusion, Nikhil Kumar’s insights paint a vivid picture of a rapidly evolving advertising landscape, where connected TV is no longer just a concept but a vital component of any forward-thinking brand’s strategy. As Kumar succinctly put it, “The future of advertising is not about where your ad is shown; it’s about who sees it and how they engage with it.”

  • Aksha Kamboj honoured with ‘Her Power’ Award

    Aksha Kamboj honoured with ‘Her Power’ Award

    Mumbai– Aspect Global Ventures executive chairperson Aksha Kamboj was recognised with the ‘Her Power’ Award at the The Brand Story Asian Brand and Leadership Conclave 2024. The event, held at the Vivanta Taj in Surajkund, celebrated leadership and transformative contributions across various industries.

    The ‘Her Power’ Award, which honors women leaders who have made significant impacts in their respective fields, highlights Kamboj’s dedication and visionary approach in driving the growth and success of Aspect Global Ventures. Under her leadership, the company has set new benchmarks for innovation, inclusivity, and sustainability in the business landscape. Aksha Kamboj’s visionary leadership led Aspect Global Ventures into non-traditional verticals like sports, with Aspect Sports focused on nurturing grassroots talent. As co-owner of Tigers of Kolkata, she played a key role in the team’s victory in the inaugural Indian Street Premier League (ISPL).

    In her winning remarks, Aksha Kamboj shared her thoughts on the recognition:
    “This award is not just a recognition of my journey, but of the collective effort of my incredible team and the support of everyone who believed in our vision. True power lies in collaboration, and I am grateful to be surrounded by people who inspire me every day to push boundaries and think beyond the ordinary.”
     

  • ‘Swasthya Bharat Samman’: A landmark healthcare conclave

    ‘Swasthya Bharat Samman’: A landmark healthcare conclave

    Mumbai: The second edition of ‘Swasthya Bharat Samman – Roadmap of Viksit Bharat 2047’ conclave, was organised by Bharat24 on 5 September 2024 at the Taj Mahal Hotel, Man Singh Road, New Delhi. This prominent event focused on outlining the future of India’s healthcare sector and paving the way towards a healthier and more developed nation by 2047.

    The conclave featured a keynote address by esteemed chief guest Government of India, union minister of health & family welfare and chemicals & fertilisers – Jagat Prakash Nadda. In his address, he emphasised India’s transformative journey in healthcare and technology sector. Guest of honor minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel, engaged in a substantive discussion with Poornima Mishra, Senior Anchor of Bharat24.

    Adding depth to the discussions were former director of AIIMS Dr Randeep Guleria; Institute of Liver and Biliary Sciences director and National Academy of Medical Sciences president Dr Shiv Kumar Sarin; and Indian Journal of Dental Research editor-in-chief Dr Anil Kohli. Their contribution highlighted the critical need for collaboration between patients and healthcare professionals and the respect owed to those working tirelessly in the medical field.

    CEO and editor-in-chief Dr Jagdeesh Chandra said, “Bharat24 is committed to advancing the Vision of New India by focusing on crucial healthcare issues. Conclaves like ‘Swasthya Bharat Samman 2024 – Roadmap to Viksit Bharat 2047’ exemplifies our dedication to addressing key health challenges and celebrating the contributions of leading healthcare professionals. We will continue to champion initiatives that drive progress and innovation in the healthcare sector.”

    Chief business officer and strategic advisor to the board Manoj Jagyasi said, “Following the remarkable success of our earlier events, the ‘Swasthya Bharat Samman 2024 – Roadmap to Viksit Bharat 2047’ has set a new benchmark in the media industry. With the participation of three Padma awardee doctors and the distinguished presence of Shri Jagat Prakash Nadda and Smt. Anupriya Patel, this event has truly elevated our platform. I extend my heartfelt gratitude to our partners for their unwavering support and commitment to making this event a grand success.”

    The ‘Swasthya Bharat Samman’ conclave not only celebrated progress in healthcare but also outlined a strategic roadmap for a developed and healthy India by 2047, underscoring Bharat24’s role in advancing national healthcare goals.

  • Nikhil Kamath unveils the first cohort of innovators under 25

    Nikhil Kamath unveils the first cohort of innovators under 25

    Mumbai: In a remarkable display of support for India’s entrepreneurial spirit, some of the country’s most influential figures, including Jeet Adani, Ananya Birla, Nithin Kamath, Jay Kotak,  Shashwat Goenka, and Kishore Biyani, among many others, gathered in Mumbai to celebrate the launch of WTFund, India’s first non-equity grant fund. This exclusive summit, held on the 4 September, marked a significant moment in India’s startup ecosystem, spotlighting the next generation of innovators poised to drive the country’s future.

    Nikhil Kamath unveils the first cohort of WTFund grantees

    During the summit, Nikhil Kamath announced the inaugural cohort of WTFund grantees. The fund, designed to empower entrepreneurs under 25, has selected fifteen exceptional individuals whose groundbreaking ideas are set to transform industries ranging from healthcare to AI, and sustainable consumer goods.

    Empowering the next generation

    Addressing the gathering, Nikhil Kamath stated, “Entrepreneurs are ageless; you can build the next big thing whether you are 25 or 80. But, let’s face it—the energy, drive, and sheer audacity often come easier when you’re young. We’re deeply passionate about fostering this spirit in India’s youth under 25. We went looking for the smartest, coolest kids who are daring to start something big, and we found our 15. But this is just the beginning. From our dream of funding 9 companies today to aiding 9,000 young companies one day, we’re committed to building an India that isn’t afraid to take risks and step outside our comfort zones. The next decade belongs to India, and it will be driven by those who choose to build their own dreams rather than helping someone else realize theirs. Feel like you aren’t doing enough? Screw the regular job. Start something. All the resources you need are within your reach.”

    The first fifteen innovators

    The inaugural WTFund grantees represent a diverse array of industries, from early detection of gastrointestinal cancer to sustainable pet food. The selected startups include:

    1    Pamawel: Plant-based, non-steroidal, FDA-approved pain relief formulations targeting menstrual pain.

    2    Mars: Virtual Workstations that eliminate hardware limitations, providing affordable solutions for creators and builders in AI and no-code spaces.

    3    Oh! Nuts: Premium, healthy nut-based snacks tailored for the growing Indian consumer market.

    4    Pawsible Foods: Sustainable, plant-based pet food utilizing Kavaka™ mycoprotein.

    5    RNT Health Insights: AI-assisted diagnostic software for gastrointestinal cancer detection.

    6    Biocompute: Affordable DNA data storage chips, revolutionizing data centre efficiency.

    7    CallPrep: AI-based B2B SaaS for sales preparation, integrating LinkedIn, CRM, and buyer intent data.

    8    Urban Animal: India’s first dog DNA testing service, redefining pet care.

    9    Pixa AI: AI-enhanced plush companions, merging the toy and AI companionship markets.

    Support beyond funding

    WTFund offers up to Rs 20 Lakh in non-equity grants, allowing founders to retain full ownership of their ventures. In addition to financial support, grantees gain access to mentorship from industry leaders, legal and accounting assistance, and strategic partnerships with top companies. These resources are designed to equip young entrepreneurs with the tools and connections they need to scale their businesses and make a lasting impact on their respective industries.

  • Checkout the winners for the fourth edition of the PR & Communication Aces Awards 2024

    Checkout the winners for the fourth edition of the PR & Communication Aces Awards 2024

    Mumbai: The PR & Communication Aces Awards 2024 by Indiantelevision.com group is a special event that brings together the best in Public relations and Communications. The fourth edition of this event was held on 30 August 2024, at the Hotel Pride Plaza in Aerocity, New Delhi, and it celebrated the most talented individuals and teams in the industry. This event was presented by Kaizzen and co-powered by Elite Marque Public Relations.

    These awards are all about recognising people who excel at what they do, whether it’s managing a crisis, running strong PR campaigns, or showing outstanding skills in other areas. The event highlights rising stars who are making a big impact and driving growth in the PR and Communications field. It’s a night that honours their hard work, innovation, and unique contributions, providing a platform to celebrate their achievements and inspire others in the industry.

    The award night was graced by PR Agencies, PR and Communications professionals and to celebrate their best work across industries. The top achievers list of the award night included Kaizzen who bagged 11 metals – 5 Gold Metals, 4 Silver Metals and 2 Bronze Metals for their impactful campaigns for the clients – Education in Ireland, Fabindia, Access to Nutrition Initiative (ATNI), EnKash, Addverb, Spowdi, ANSR, Park+, Shalimar Paints.

    Kaizzen also bagged the Gold award as Independent PR Agency of the Year and Vineet  Handa was awarded as the Best PR Agency Head of the Year.

    The night was followed by Elite Marque Public Relations who bagged 8 Metals – 5 Gold Metals, 1 Silver Metal and 2 Bronze Metals for their impactful campaigns for the clients – Wright Research, FHRAI – Federation of Hotels and Restaurant Association of India, Supply6, Blaupunkt TVs, We Founder Circle, Netweb Technologies.

    Elite Marque Public Relations also bagged the Gold award as Emerging Agency of the Year and their team has won the Gold award for the category – Agency with the best in-house Team of the Year.

    The night also celebrated the best work done by major PR agencies/brands like Adfactors PR, Burson India, GCI Health India, Concept Public Relations, Madison Public Relations, MSL Group India, Ruder Finn, Value 360 Communications, Weber Shandwick India, Vedanta Sesa Goa, Viacom18 Media, Zomato, HDFC Life, TCS, Rapido, Aditya Birla Finance, Skoda Auto India, Lenovo India, Cipla, ITC Limited, HP India, Amazon India, Britannia, Ola Electric, Himalaya Wellness Company and so on.

    A special mention to the esteemed Jury Panel which included Natasha Wig from Aditya Birla Group, Shivalika Chadha Malik from PepsiCo, Aakash Aggarwal from Uber, Sanjeev Handa from Maruti Suzuki India, Bhavya Suri from Pearson, Arun Mittal from boAt, Gayathri Sharma from Rolls-Royce, Khushboo Mehra from Zomato, Ajey Maharaj from Fortis Healthcare, Divya Batra from Haldiram’s, Mrinall Kanti Dey from MobiKwik, Swati Khandelwal from Mahindra & Mahindra Ltd., Shetanshu Dikshit from Pernod Ricard India, Akanksha Jain from BharatPe, Jyotsna Dash Nanda from DS Group, Anil NM Wanvari from Indiantelevision.com Group, Rashmi Soni from PayU, Urvi Thakkar from Booking.com, Apeksha Mishra from Policybazaar.com & Bhaskar Majumdar from CommsAdda. Their expertise has highlighted the finest work from our participants & has ensured that the best work shines.

    To know more about winners and shortlist, Please click on the following link – 

    https://event.indiantelevision.com/events/prandcommunicationaces-2024/winner.php

     

  • SalesCode CXO Conclave hosts over 150 industry leaders

    SalesCode CXO Conclave hosts over 150 industry leaders

    Mumbai: SalesCode.ai, an AI-powered platform for consumer-packaged goods (CPG) sales, successfully hosted the much-anticipated event, ‘SalesCode CXO Conclave’, at the Grand Hyatt in Gurugram on its tenth anniversary.  

    The first-of-its-kind conclave, themed “10 Years Future Forward with AI,” brought together 200 plus global corporate leaders, including CEOs, CXOs, startup founders, and investors, to explore how sales and RTM (route to market) technologies developed in the last 30 years will be reinvented with AI and eB2B in the next three years.

    The event featured innovation showcases and thought-provoking panel discussions with industry leaders, including Coca Cola India and southwest asia, president, Sanket Ray; avaana, founding partner & nestle, board of directors, Anjali Bansal; nexus, ex co-founder, Sandeep Singhal; g.o.a.t brand labs, founder, Rishi Vasudev; otp ventures, founder & bharatpe, former CEO, Suhail Sameer; accenture, ex-head of AI/gen AI & entropia, founder & CEO, Prashant Kumar; kenvue, india, south asia, MD, Manish Anandani; itc, EVP, sales operations & development, Sachin Sahay; perfetti van melle, india, MD, Nikhil Sharma; and clover infotech, chairman, Javed Tapia. The CEO and CXO sessions addressed future-defining trends, including the evolving role of sales reps, the NextGen sales team, and upcoming disruptions in the CPG sector over the next decade, offering invaluable insights to the audience.

    SalesCode.ai CEO and co-founder Ranjeet Kumar emphasized the transformative potential of AI & eB2B in the CPG industry and announced the plan to invest Rs. 240 crores over the next three years to create the world’s largest sales-tech platform that will drive guaranteed sales up-lift.

    He said, “The exponential power of AI is already transforming the landscape of Sales Automation, from automating transactions and visibility of data to augmenting the competency and behaviour of people, with hyper personalised guidance, coaching, and action points. As this technological paradigm shift continues, it is important for the CPG companies to adopt these innovations to ensure future growth and competitiveness. At SalesCode.ai we are committed to providing advanced AI and eB2B solutions that augment sales and RTM processes, preparing sales teams and channel partners to excel in this new landscape.”

    “Staying committed to our mission, the SalesCode CXO Conclave was organized to bring together industry leaders to delve into these transformational shifts and exchange insights that will shape the future of our industry”, he added.

    Key highlights of the event

    The conclave began with a grand opening reflecting on SalesCode.ai’s transformative journey over the past decade and its ambitious vision for the next ten years. Additionally, the event featured the unveiling of industry-defining GenAI-based Sales-Tech products such as:

    1. Salescode Studio – It is a tool that reduces the deployment time of an SFA or eB2B app to 4-5 hours, compared to the typical 4-5 weeks, provides AI-powered integration that’s 10X quicker with 10,000+ ready configurations and 100 per cent no-code reconfigurations, reducing total cost of ownership.

    2. Saleslens – It provides 100X faster data streaming and real-time processing with Multi Large Language Modal (LLM) for advanced AI insights to empower sales teams like never before.

    3. AI promo Co-pilot – It helps with hyperpersonalized outlet-SKU-level promo recommendations with full KPI flexibility. Simulate and predict outcomes before launching using the AI promo predictor.

    4. AI-DaaS – It maximizes secondary sales with up to 80 per cent accuracy with Forward 4 Week Sales Forecast, provides one-click load-out recommendations for Van Sales and provides efficient working capital management which improves efficiency and reduces the cost of operations.

    The event’s success underscored SalesCode.ai’s leadership and expertise in AI and eB2B for the CPG sector and set the stage for ongoing conversations about the future of sales and the RTM process.