ITV

Category: Budget

  • Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    MUMBAI: Bloomberg TV India, nation’s leading English business news channel has always taken a step ahead in setting the pace by providing niche content that matter the most to its viewers. As a part of the comprehensive Budget programming for 2014, the channel has launched Leader’s Speak – a vignette series which captures the expectations of key decision makers from the union budget 2014.

     

    Bloomberg TV India COO Lavneesh Gupta said,” The theme of the budget programming ‘Will They Walk The Talk?’ feels the pulse and the anticipation of all the key decision makers who are looking forward with huge expectations from the union budget 2014. Through Leader’s Speak we will reach out to the key influencers across the industry and capture their budget wish list and create a platform to voice their expectations to the new government. Our comprehensive budget programming reiterates its commitment to provide a holistic perspective of critical budget announcements that affects every aspect of our economy.”

     

    As a part of the budget special programming, Leader’s Speak captures the expectations of key decision makers across the industry from Budget 2014, as they reveal their unique perspectives on the challenges and demands of the core sectors. Through the series, industry stalwarts like BSE MD and CEO Ashish Kumar Chauhan, Bharti AXA Life Insurance CEO Sandeep Ghosh, UTI Mutual Funds MD Leo Puri, Reliance Mutual Fund CEO Sundeep Sikka, Indian Overseas Bank CMD M Narendra, Reliance Life Insurance CEO Anup Rau and many more have shared their expectations from Union Budget 2014.

     

    Leader’s Speak will be aired through the day on Bloomberg TV India across the pre-budget phase. Speaking on the budget expectations on show,Chauhan said, “From stock market side, we think it is very important to worry about the securities transaction tax and rationalize it, if not remove it, and basically get the IPO market in good shape. I think the IPO market can play a big role in getting good number of jobs and also raising India’s growth by a few percentage points.”

     

    Ghosh said, “There is an expectation of the industry that the new government will seek to increase the FDI from 26 per cent to 49 per cent. This will not only lead to significant investments coming into the sector, but it will also send a very strong message to the international investor community about the seriousness of the government with respect to liberalizing across sectors, and not necessarily only insurance sector.”

     

    Puri said, “If disinvestment program is announced by the government that will provide a boost to the new insurance activity. So, disinvestment and recapitalisation of public sector banks will be helpful for the growth of the market.”

     

    To know the expectation of Industry leaders from Budget 2014 watch Leader’s Speak, as they share their wish list, exclusively on Bloomberg TV India.

  • Bloomberg TV India asks ‘Will The Government Walk the Talk’

    Bloomberg TV India asks ‘Will The Government Walk the Talk’

    MUMBAI: The year 2014 saw a landmark in the Indian political system with Bharatiya Janata Party (BJP) coming to power with a landslide majority.

     

    Since then, all eyes have been on the new government’s moves and with the budget just a couple of weeks away, news channels especially the ones which cover business have once again gone into a tizzy. It is time for them to decipher the next phase.

     

    A channel that prides itself in being a part of the biggest financial network in the world is setting a benchmark for the upcoming budget. ‘Will They Walk the Talk’, essentially Prime Minister Narendra Modi and finance minister Arun Jaitley, is the question that Bloomberg TV India will seek answers to through its three week long special budget programming. 

     

    Bloomberg TV India editor Vivek Law points out that the new BJP government is riding on high expectations from both Indian as well as global investors. “The budget is the first detailed statement that will be very closely watched. We have heard the government’s campaign and manifesto that clearly said that once in power, they will resurrect the economy. Stock market is all about the foreign institutional investors (FII) and this market is only standing on the legs of the money that FIIs are bringing in. It is very important how they perceive the performance of the government and what this budget will give them,” he says.

     

    Keeping this in mind, the channel has decided to begin its budget programming from 30 June, dedicating 60 to 70 per cent of time addressing the global audience.  In the run up to the budget which is fixed for 10 July, the various programmes will focus on India Inc, global view, youth and personal finance wherein discussion will be on what should be the government’s agenda and post the budget it will analyse what Jaitley has put forth for year 2014-15. “For the last few years, Indian investors have not been participating in the equity market much.  They are now keen to know if it is time to get back in the overall growth. Once the budget is announced we will discuss whether they have really managed to bring back the retail investor into the market,” adds Law.

     

    Shows will focus primarily on the global investor with Vivek Law, Harsha Subramaniam, Anupriya Nair and Priyank Lakhia leading the pack. Panel discussions both in and out of studio have been arranged in Mumbai/Delhi, youth discussions in campuses and market and corporate shows in public locations. On 10 July, Bloomberg TV India says it will have global investors and experts from Hong Kong, Dubai, Sydney, London, Tokyo, Singapore and the US on board stating whether the budget sticks to its word or not.

     

    The channel will also be leveraging its Bloomberg Terminal that has close to 350,000 subscribers world over and allows them to watch the channel live. “Given the fact that we are a JV, we have access to the entire network & content and that’s a huge advantage. If you are outside India and you want cutting edge live information, you can only get it from our terminal,” says Law.

     

    Even though focus is on global investors, sponsors will not be very different with the primary sponsors from BFSI, automobiles and the consumer durables sector who are being approached. A 360 degree marketing campaign created by Triton Communications has been designed including outdoor, TV, print, online, social media, radio, ground activations and PR to promote the budget programming with spends close to Rs 80 lakhs to Rs 90 lakhs, the channel says.

     

    Since 2012 the broadcaster has aimed at positioning the channel as an extension of its parent channel Bloomberg. Law is certain that it is not a day trader channel. “You will not get tips or any buy/sell calls on our channel. We reach out to the aspirational and influential audience, who are not necessarily rich. It could be the judiciary, political establishment, bureaucracy, top corporate professionals or global investors. This is in sync with the way our channel is world over,” he says. To add to this, changes have also been incorporated in the channel’s design and more are to be expected, soon.