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The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have all lined up, excited for having...
As long as the flow of information shifts from the old model of “from one to many” to “from many to one,” the current TV and...
The date: 2 July 2004. At media agency Lodestar’s Mumbai office, the mood is jubilant. President Shashi Sinha, vice-president Nandini Dias, and general manager Arpita Menon...
Does Mindshare share as much goodwill amongst the media owners as it does amongst its clients? Daily News & Analysis (DNA) sales & marketing head Suresh...
It’s been on the cards for a while now. The media arm of the Omnicom group, Optimum Media Direction (OMD) setting up shop in India. Known...
If the agency has great volume of business, it can give clients the lowest rates, If the agency is strong in research, it will bring insightful...
Group M Central Trading Group National Director Lakshmi Narasimhan is the most powerful buyer in the Indian media space. Known as a tough negotiator, Narasimhan reveals...
Every hour round the clock and every single day of the year, a major corporation is forced to change its name for several reasons, such as...
Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe got together and jointly decided to replace all...
Here are ten clues that your entire branding campaign has gone overboard. Get the lifeboats ready! One: There is a specially built underground tunnel between your...
A stellar cast of regulators, media owners and distributors, media buyers, brands, leading technologists, investment banks and private equity firms gathered together at the India Television...
he European Audiovisual Observatory has just published the first volume of the 2005 edition of its Yearbook – Cinema, television, video and multimedia in Europe. This...
Grow the brand without losing share. That is the challenge that existing players in genres like infotainment are facing. Towards this end, National Geographic Channel (NGC)...
The Indian arm of International Management Group (IMG), the global sports management conglomerate founded by the late Mark McCormack, seemingly stands at the crossroads today.This has...
Madison Media Infinity is headed by Ajit Varghese in the capacity of CEO. Based out of Mumbai, Varghese looks after the Bangalore office of Madison Media...
At the early dawn of the office cubicles, the expensive and elegantly dressed secretarial pools were eliminated as grown-up executives were ordered to type and lick...
Corporate identity and image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes. What is now new is...
At the early dawn of the office cubicles, the expensive and elegantly dressed secretarial pools were eliminated as grown-up executives were ordered to type and lick...
An agency’s edge come only with its people. With a total of seven offices , Mindshare’s revenue pie across markets is well distributed. Meet the agency’s...
The proof of the pudding is in the eating. And the proof of a good service provider is in the good things that clients have to...
While TV remains the news media staple, one in ten Asians now access weblogs on a weekly basis for news and current affairs information according, to...
There’s no business like the news channel business. Three years and counting and there is still no let-up in the double digit growth this genre of...
Welcome to the event. Here extreme manufacturing meets extreme consumption. The sidekick nations simply dance around the leftover inventories and surplus raw materials. The remaining nations...
Kids have added two new words to their vocabulary lately – Beyblade and Beystadium. Such is the phenomenon of Cartoon Network‘s latest phenom Beyblade that most...
Overnight, the earth became flat, metaphorically and in reality, too, as an ultra-sophisticated, digitally formatted, flat geographical platform, where business and corporate agendas in shapes of...
“We’re going to voice the common man’s concerns and be a station that will be relevant to him. But at the same time, will not lose...
The reason why ratings are consistently dropping for all the top GECs in markets like Delhi, UP and Punjab is because there’s a huge amount of...
Two years ago, the top brass of India ‘s numero uno media agency Mindshare, huddled together in Lonavla’s Fariyas Hotel. In the room, were Mindshare MD...
Subhash Chandra is strengthening his arsenal in the Punjabi language market. Already armed with two channels, he will soon launch Khalsa World to narrow down the...
Like a series of conveyer belts zipping along the latitude and the longitude lines, our society is strung together via an international supply chain, linking globally...
Variety and innovation are becoming increasingly important in the niche English entertainment segment as channels fight to hold on to share and attempt to grow the...
Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as...
If 2004‘s big media story from the Telugu regional language broadcast space had been the market getting bullish on the news genre, this year the entertainment...
When you are a David in a battle of the Goliaths, you have to be that much sharper, wilier, smarter and aggressive. Sam Balsara’s Madison Media...
An entry to a consumer’s house in any foreign land now requires a quick custom check. Ah … So where was this product born? What’s its...
Time: 3:30 p.m. Date: Tuesday, 26 July. Two news channel reporters discuss how they’re going to reach a theatre screening the Amitabh Bacchhan blockbuster Sarkar on...
As Ganpat Gaikwad stands in front of the slums in Kalyan, a town on the outskirts of Mumbai, he shakes his head in disbelief at the...
When it rains, it pours. Just as Mumbai’s television industry was in the process of picking up the pieces left after the ravages of last Tuesday’s...
Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of “tummy branding.” Some argue that this is how news is...
The action is heating up in the English entertainment space, but action adventure specialist AXN is game for the challenge.And a challenge it is to keep...
The desired goal of most countries other than the US is to end up with their own local language suffixes, own local language domain names, basically...
‘What‘s up dude?‘ ‘Much more than just KBC 2 mate.‘ An imagined exchange maybe, but not too far off from what Sameer Nair, among the country‘s...
For almost one year, IndusInd Media & Communications (IMCL) has been an organisation in turmoil. Several senior executives have left the company, frustrated at the slow...
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. This gives birth...
With a nearly seven-million strong subscriber base, Siti Cable should have been ideally sitting pretty with a permanent smile pasted on the faces of the executives...
Our Zee trilogy, examining the three main channels that now constitute Subhash Chandra‘s Hindi entertainment play, concludes with Zee Cinema… It was in May that Bharat...
Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within a few years, a billion...
The second of a three-part special series examining the three main channels that now constitute Subhash Chandra‘s Hindi entertainment play, we examine Zee Smile… Early this...
In this, the first of a three-part special series examining the three main channels that now constitute Subhash Chandra‘s Hindi entertainment play, we examine Zee TV…...
Brew a potent local concoction and blow away the competition. That on the surface would seem to be what Star World has managed with its smash...
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
