This is an executive summary of a Viewpoint Paper presented to the Prime Minister’s Office on 16 March 2007. The Paper was produced by research firm...
It’s the biggest event on television this year and every news channel has spent the past few months working up a lather on how best to...
After carving out a separate space for Hungama TV in the kids genre, Zarina Mehta is at work again. Her challenge this time is to hook...
The brand versus sales debate has raged ever since a not so famous Greek philosopher sub let the empty seats in his ‘platonic posturing’ classroom to...
Fresh off reading the novel The Devil wears Prada and this writer is fascinated by the world of hi- fashion, hi- gloss magazines. But special interest or niche...
It’s a socio political statement that became a mass movement. Today countries across the world celebrate it. It is ironic that what started out as a...
Inching in slowly, the forces of Mickey Mouse, Power Puff Girls, SpongeBob, Barbie and many others have come together to invade the lives of every Indian...
Suddenly, there is a new global tidal wave of change all over the Asian region, the obvious signs are people on the move, new developments and...
Radio Mirchi has it, Red FM has it, so too Big FM, and now Radio City has gone and got itself one too. We are talking...
SABTNL vice chairman and managing director Markand Adhikari assures us that his long-in-the-pipeline channel ‘Mi Marathi’ will finally be making its appearance in February 2007. With...
Picture this: D-day is set.The trousseau finalised. Guests invited, food and music taken care off, and yes the local FM station and radio jockeys have confirmed...
Weekends are for going out. That was the belief until English news channels decided to go all out and woo the viewer with feature shows of...
The notice period – commonly identified as that periodic reference from the time an employee expresses his desire to move onto bigger designations, better remuneration schemes,...
The biggest threat for advertisers is rapidly climbing as the rate of ‘ad avoidance’ crosses the 70 per cent threshold across all media, among both active...
Contrary to expectations, president Hu Jintao visit last fortnight to India, the first by a Chinese president in a decade, did not evoke much interest in...
what‘s the next big thing on television? The response comes from a rather discerning bunch of little champions, kid‘s channels as a category have seen an...
Indian television‘s Hindi movie channels (HMCs) are no more playing second fiddle to the big brother general entertainment channels (GECs).Since 2005, the space has been witnessing...
Violence, subtle and physical, has permeated the soaps of the small screen, according to a recent study. In a monitoring study that spanned 30 episodes of...
Bollywood is slowly spreading its wings overseas. UTV, reports indicate, has already pre-sold the distribution rights for Farhan Akhtar‘s blockbuster Don, which released worldwide today, in...
The Hindi General Entertainment Channel (GEC) space is back in the spotlight. Strategies, counter strategies, experiments and innovations enchant the market, though audiences remain cautious while...
The Western economies realised decades ago that small and medium enterprises are really the main drivers of the economy. While big businesses are necessary to preserve...
The free hand – a mythical concept which has been in existence ever since the term ‘management’ was invented by a group of orangutans figuring out...
There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab...
There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab...
And charging down the back straight is Star News, snapping at the heels of leader Aaj Tak but still not quite there yet. Early pacemaker NDTV...
From being the first Indian production house to tie up with two international format owners to foraying into fiction, Optimystix has been experimental. The production house...
Indian television‘s Hindi general entertainment space is at its aggressive best.As the market is about to enter its ‘harvest‘ season — with the big stakes game...
Has anyone heard about the Adventures of Trix Rabbit? Just click your way through the hip hoppity town, to the habitat of the super energetic Trix...
Some like it; some don’t. But there’s no denying that the Telecom Regulatory Authority of India (Trai)-mandated pay channel prices in CAS areas (Rs 5 for...
A consultant: – An outside entity who is paid to bring objectivity, expertise and insight into a client’s working. However, the only skill that he seems...
Big movies. More wrap-around programming. Heavy marketing. That is the course Filmy, the Hindi movie channel from the Sahara stable, will take as it gears up...
The Thought “We want a serial on the dark skin theme. Give us a dark girl‘s story,” said the one-liner brief that reached producer Sunjoy Waddhwa...
Having media and creative as separate functions is like running a television channel without content or a newspaper without editorial,” says Roda Mehta, ad industry veteran...
In the 1990s when a rookie TV producer called Anurradha Prasad started B.A.G. Films — (some old hands in the company say the strange acronym stands...
Anita Kaul Basu is all about energy, gutsy individualism and great ideas. Anita’s determination has made her who she is now: the director of Synergy, a...
There are places in the webosphere like the dumb jock paradise Axeland, where the guys supposedly go to exercise their goofy fantasies about (what else but)...
The lack of adequate measurement of SEC A! That is seen among media buyers as a big stumbling block for ad revenue growth in the niche...
Usually my Sunday afternoon siestas are broken by Barking Boxer. He lives in the building behind ours and his weekly treat is playing cricket with his...
Subhash Chandra touts his plans to disassemble Zee Telefilms Ltd (ZTL) into four separate entities as a necessary move to unlock value. As he stands on...
Laxmi Goel is taking time to settle down in his new role as Zee News Ltd. (ZNL) director. Now in his baggage will fall a clutch...
Life is not measured by the number of breaths you take, but by the moments that take your breath away. It is a brave and determined...
The draft broadcast regulations that the government is trying to put in place has its merits and demerits, but what is shocking is the way the...
Zee Telefilms chairman Subhash Chandra is on a roll. The resurgence of flagship Hindi entertainment channel Zee TV has come after years of slippage since Kaun...
Zee Telefilms chairman Subhash Chandra is on a roll. The resurgence of flagship Hindi entertainment channel Zee TV has come after years of slippage since Kaun...
A few days ago (Friday, 23 June) Aaron Spelling, who holds the Guinness World Record as the most prolific producer in television, passed away. The 83-year-old,...
It’s one thing to have a good work ethic. It’s another thing to be a workaholic – a combination of both best describes Doordarshan deputy director...
Let me begin with a disclaimer. This is not a piece about how celebrities should conduct themselves in public or in media. It is not about...
Chief executive K Jayaraman is setting the tone for Hathway Cable & Datacom‘s duel in the digital era.Part of his aggressive ploy is to expand the...
Think Emvies and pop comes Lodestar to your mind and with that comes the image of Nandini Dias. At the helm of the agency since its...
So the government again renews its long-in-the-trying attempt to get broadcast regulation in place. Is it just us or is this feeling of déj? vu that...