Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
Spectrum, or the paucity of it, is an oft repeated complaint by sectors that use it, more so from telecom service providers. Are they fully using...
DAS (digital addressable system) is here to stay. Despite the shortcomings, the hiccups in the implementation of the first two phases, the government has announced that...
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Mumbai: At first glance, you would think she is a host of a television show or an on-screen talent. But don’t make that mistake when you...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which is the highest growth...
BENGALURU: Calendar year 2014 can be considered to some extent the start of an inflection point for Indian cinema vis-?-vis the discerning and rapidly maturing movie...
The year has started on a good note for direct to home (DTH) subscribers. Even as Indian DTH players have seeded close to four million set-top-boxes...
For a person taking charge as the head of bureaucracy in any Ministry, perhaps the biggest challenge is to put aside his or her own personal...
Indian Cable TV is a long haul work-in-progress is what we had said last quarter. The results of the four sample companies in the quarter ended...
The entire nation will be waiting to hear Prime Minister Narendra Modi’s Independence Day speech from the historic Red Fort. The country paralysed by deadlock in...
Has the Indian radio industry put in its best performance as yet? Preliminary conclusions based on the results filed by a few of the listed and...
People often tend to compare the cable television industry in India with that of the US. They say that the industry is headed the US way....
It was a countdown that began in the year 2004. Armed with a huge promotional blitz, Sony Entertainment Television (SET) launched its ‘big one’: an ambitious project...
BENGALURU: The cable industry in India has made a remarkable amount of progress in implementing DAS in phase I and phase II considering the weak balance...
BENGALURU: Is FY-2015 the inflection point for direct to home (DTH) companies in India? The answer seems yes, if one were to go by the financials...
MUMBAI: Nestled in controversy over the presence of lead beyond permissible limits in its popular noodle brand Maggi, Nestle India has found itself in a soup....
From Anurag Kashyap’s Yudh for Sony Entertainment Television (SET), Ashutosh Gowariker’s Everest on Star Plus, Vipul Amrutlal Shah with Pukaar – Call For The Hero on...
The High Definition (HD) TV channels landscape is rapidly expanding in India. Amongst the various genres available today, the English general entertainment and movie channels genre...
With 10 million users in just 40 days, it set a benchmark in the digital space. In a record time span, Hotstar the new app from...
The growth of average revenue per user (ARPU) in the Direct To Home (DTH) sector continues, even as digital cable is still struggling to roll out...
Soon after being crowned with the international title of World No. 1 badminton player, Indian shuttler Saina Nehwal went on to bag her maiden India Open...
The global sports industry is estimated be worth of $600 – $700 billion. Revenue generated from the industry is estimated at $80 billion globally and is...
A roar fills the swanky indoor stadium of the National Sports Club of India (NSCI) in central Mumbai. It is followed by screams, and a scampering across...
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict...
MUMBAI: Even as the national sides are battling it out on the pitches in Australia-New Zealand to decide who will take home the World Cup in...
And in 2015 a new benchmark has been set on how to launch a new channel in the hyper competitive and challenging Indian TV ecosystem. We...
MUMBAI: Come 14 February and television will play cupid to couch potatoes, who wish to spend the day at home. Obviously, not missing out on the...
W H Davis started his poem ‘Leisure’ by saying, “What is life if full of care, we have no time to stand and stare.” Is India today...
One of the newest entrant in the Hindi general entertainment channel (GEC) space, Mahesh Samat’s Epic, which was launched on 19 November, 2014 has been gaining...
For India weekend means late mornings, set of movies in theatres and relaxation. Subsequently Indian news media shifts the focus from hard news to Bollywood gossips...
MUMBAI: The broadcast industry is all set to awaken the masses with ample dose of patriotism coupled with entertainment. An array of special programs have been...
A trip down memory lane in 2014 has seldom been a tempest in a teapot; but, a year fraught with a bumpy roller-coaster ride, at least...
MUMBAI: Experimentation, experimentation and experimentation. 2014 was the year when India’s Hindi general entertainment channels (GECs) went to the lab and tested out many new programming...
To achieve something, one needs to let go of something, 2014 saw many stalwarts of the media and entertainment sector taking that leap. From being bitten...
MUMBAI: If you haven’t decided on your New Year plan, don’t fret. Your all time source of entertainment, ‘the Idiot Box’ will be your medium of...
MUMBAI: To tell a brand’s philosophy in just 30 seconds isn’t an easy task. But everyday creative minds oil their machines to do just the same....
MUMBAI: A result of ZEEL MD and CEO Punit Goenka’s gut feeling, Zindagi, the premium mass Hindi entertainment channel from the network, was meant to be...
2014 was a year when the Telecom Regulatory Authority of India (TRAI) issued, as many said, the ‘death warrant’ for the powerful aggregators. The year started...
2014 many would say has been a year of more downs than ups, especially for the cable TV industry. But, if one peels off the superficial...
The year 2014 will go down in history as the year of bold steps. Whether it was the postponement of digitisation, the introduction of many a...
It was on 15 September 1959 when India officially experimented her tryst with the box that has been loved, loathed and equally criticized over the years. ...
MUMBAI: Delayed digitisation of phase III and phase IV areas have marred the hopes of broadcasters, multi-system operators (MSOs) and the local cable operators (LCOs) alike....
With just couple of hours to go before people dress up to trick or treat for Halloween, one thing that comes to mind is the Pepsi...
From Tulsi to Sandhya to Yo Yo Honey Singh, the country’s oldest general entertainment channel (GEC), Star Plus, is definitely keeping pace with the changing tastes...
It is that time of the year again! Diwali, also known as the festival of lights, lives up to its name, filling every nook and corner...
The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair. And as...
The festive mood has caught up with the regional channels of the country. The five day long Diwali festival is being imitated on the TV screens...