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There was once a vibrant industry in cable TV land. The advertising market was blooming. Television channels were flourishing, courtesy the influx of TV commercials and...
It could be the small screen blockbuster of the decade. Or it could end up a dud. Whatever the outcome, Karishma – The Miracles of Destiny...
Sports channels have realised that sport and animated characters make for a heady combination when it comes to the bat and ball game. Max got the...
West meets East seemed to be theme of VISA’s much appreciated television commercial starring the suave Pierce “Bond” Brosnan and Zhang Ziyi, the svelte actress who...
The 15-day gap between the expiry of its contract with Star and the launch of its English and Hindi channels could have been a boon in...
The pace grips, the presentation rivets and the variety of news offered is enough to relax that itching finger on the remote control. But the rate...
The idea‘s just taking off. After the youth TG which had the whole hearted attention of marketers in recent years, the spotlight is now trained on...
Film fashion, heritage textiles and more designers is what FTV plans to unleash on the Indian viewer this year. It‘s bided its time well. Fashion TV...
After the initial few bumps on the runway, the take off seems to have been smooth, give or take a few continuing glitches. The seamless transition...
They are the make-or-break people- those who play an important role in ensuring that new channels (news or others) survive the test of time. The indiantelevision.com...
They are the make-or-break people- those who play an important role in ensuring that new channels (news or others) survive the test of time. The indiantelevision.com...
It is still early days but a little over two weeks on air indicates that the of Sahara Samay Rashtriya‘s efforts to be different have succeeded...
Black and white ads, in this age of digitally created colours, which endeared themselves to all and sundry; better still won creative awards for excellence! Apocalypso...
CNN‘s chief Chris Cramer‘s speech at Ficci Frames 2003 has really put “reality TV in India under perspective! Taking about reality TV, Cramer said that this...
The Indian cable industry goes through another churning. Revenue collections fall, defiant consumers get strident as CAS plods towards a deadline. A clutch of 35-odd representatives...
On International Women‘s Day, indiantelevision.com goes behind the small screen to check out life in the television industry as seen by women professionals. The women of...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
There is a lot of talk within the CATV industry currently on Analogue and Digital and different perceptions floating around as to the advantages and disadvantages...
The road to a digital future ought to be paved with good intentions! Or so the powers that be would have liked to have it! But...
(While some people love the shrews on television, others love to hate them. How important are they to a script ?Are the formulaic arched eyebrows, rolling...
LUCKNOW: Emotions before economics. Sounds good in advertisements, but don’t be mistaken that the Subrata Roy-promoted Sahara India group (current assets: over Rs. 320 billion) has...
It’s a young woman’s world. That truism applies quite firmly on television today and has resulted in a sense of disillusionment amongst the older breed of...
MUMBAI: Even as Zee English gets increasingly aggressive in its programming strategies, Star World is revving up in its own way with a new India-centric show....
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: The Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence gave glimpses of the future of film production in India and...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, creative consultant Rekha Nigam urged that advertising agencies...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Banyan Tree Communications CMD Anish Trivedi reiterated that...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Star India COO Sameer Nair stated that successful...
Music television channels and Radio FM will need to face the ‘music’ resulting from the salvo that has been fired by the Indian Music Industry (IMI)....
24 intense television minutes of rigorous quizzing, rapid fire questioning and reflex action replying, snappy dialogue and dizzy triumph don’t come in just that much time....
‘Work hard, party hard’ seems to be an adage applicable only to on screen talent on the telly. With 2003 less than 36 hours away, artistes we...
With 2002 drawing to a close, most channels are geared to usher in the New Year with the usual masala mix – films, music and events,...
An investigation by the indiantelevision.com team into the issue of “objectionable shows” on the small screen threw up some startling findings. Was there more to I&B...
No longer the film stars, not even an original ‘Lalitaji‘. The common protagonist in a TV ad these days is the ubiquitous hausfrau from your favourite...
It‘s sweet revenge time for cinema theatres across the country. For long at the receiving end of cable piracy that weaned away the avid movie buff...
Channels all over the country are deep focusing on the housewife. And the afternoon is the time to get her undivided attention. Suddenly, the plain housewife...
Tomorrow India‘s BJP-led 18-odd party coalition NDA government completes three years in office.So does the information and broadcasting ministry, in a way the nodal organisation for...
The first episode of the new Zee soap, which airs Mondays to Fridays in the 8:30 pm slot, was high on melodrama. How the plot unfolds...
Sony‘s latest game show has the juice to keep viewers hooked to the telly for a substantial time period. On Monday at 8 pm SET premiered...
Television channels are trying to outdo each other in a bid to come up with the most innovative and original in coverage of the Ganesh festival…....
The anniversary of the most significant event of last year “9/11” (11 September) is a few days away and all the news channels are gearing up...
Nat Geo will telecast live an excavation of Egyptian pyramids later this month. The principal archaeologist leading the venture, Dr Mark Lehner, spoke to indiantelevision.com in...
Amidst fanfare and with a host of dignitaries in attendance, Sony Entertainment Television made its entry into Australia and New Zealand at a glittering function in...
India‘s very own Jay Leno was back where he belonged last night after a longish break. So what was the first episode of the new “Mr...
It was a celebration of survival. Sony‘s court battle scarred Shubh Vivaah, now officially christened Kahin Na Kahin Koi Hay (KNKKH numerology, Balaji tactic) celebrated its long...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
It‘s the Toon Match all over again; only this time it‘s Rugrats pitched in fierce battle against Tintin and Amanda Bynes pitting her wit against the...
Commercial break en route to nirvana? It may sound a mite odd, but for religious channels, which are picking up advertising slowly but steadily in the...
Fusion Media, a company specialising in marketing of television airtime, has tied up with Shop 24 Seven to exclusively market and sell airtime to branded products...
No one seems to be knowing this piece of wisdom better than Zee Telefilms chairman Subhash Chandra. The doughty businessman is fighting back. And how. Over...
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
