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Who are these mysterious and secretive executives behind millions of corporate websites? There are millions of very expensive, well-designed websites all over the globe. Most have...
Welcome to the newly discovered world of being found via search-engine… Oh lord, have mercy, otherwise, our produce will not be discovered and plenty will rot...
Maybe the new saying should be “A company is known by the men that run it. ” The camaraderie between Optimystix‘s trio – Rajiv Vyas, Sanjiv...
An underwear ad with a difference… because for once there are no males or for that matter females strutting their stuff with just an eensie weensie...
The biggest of all festivals in the land of kathakali and snake boats is here – Onam. Celebrated over a period of 10 days, Onam festivities...
Let's talk about sex baby, Let's talk about you and me Let's talk about all the good things, And the bad things that may be. Let's...
During the early dawn of mainframe computers, everyone was in Data Processing, and most corporations thought that without the word “DATA” in their corporate naming lingo,...
The Olympic Games, the biggest sporting spectacle on the planet, officially kicks off tomorrow in Athens. Over 10,000 athletes representing 202 countries, including 74 participants from...
An insight into the happenings of the ad mad world, the vigilant and nerve-racking working hours, client pressures, creative minds scrambling to meet deadlines and much...
A few days ago, music channel MTV and cable channel In Mumbai aired ‘missing alerts’ of a certain Vishnu Prasad who, not so coincidentally, bore an...
China may have overtaken other countries in the number of mobile phones and Star may be reaping the harvest of SMSs in the country, but in...
Suddenly, the mobile phone has a different ring to it. Drawn to the tiny gadget like moths to a flame, broadcasters in India, much like their...
While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, the Indian working woman has been dodging definition. A recent...
What is so different and special about Heinz ketchup? That is the question that Leo Burnett India tried to answer through their new ad campaign for...
Indian television, they said, was meant to be for all those women sitting at home wielding the remote. Where, oh, where then are the neat specimens...
Is what started with much promise, destined to end with a whimper? FM station Win, that pulled down shutters in Mumbai two months ago in protest...
Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
What are little girls made of? “Sugar and spice and all that‘s nice.” And little boys? “Frogs and snails and puppy-dogs‘ tails.” Most of us would...
Andhra Pradesh is getting big on news. And not just for hitting the headlines thanks to the drubbing the southern state‘s “CEO” and media darling Chandrababu...
MUMBAI: When it comes to the television viewer, “the railway budget is for the masses and the Union budget for the classes.” That seems to be...
It's the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Currently, television in India has very little to offer horror lovers. Adults shopping for spine chillers on Indian channels will like as not have to settle...
Till two years ago, prime time for Marathi channels in Maharashtra ended at 8:30 pm. Cable and satellite viewers, fed with small doses of Marathi shows,...
With the conditional access system (CAS) becoming a reality from July 2003, there is a marked increase in the number of marketing concessionaires or agents aggressively...
May 1 is Labour Day. 1 May will also go down in history as the day when cigarette advertising (of the type we have been used...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Kya khoobsoorti tujhe deti hai sahas, ya sahas hi teri khoobsoorti?” These are the words of the couplet, that is recited on the soundtrack of the...
Traditionally on-air-promos (OAP) are the single largest and primary source of information of programmes for the viewers of any channel. The industry-wide average as per research...
“This is Atal Bihari Vajpayee. Five years ago you gave me a chance to serve you. In these years, our country has come a long way…...
Women climbing trees to watch cricket matches; a traditionally dressed South Indian woman replacing Sanskrit words with the names of cricket stars while drawing a rangoli...
Indian television has recently seen a surge in shows based on political satire. With elections round the corner, apart from bringing hard news, almost all news...
Soon after Virender Sehwag, aka as Najafgarh (a Delhi locality)‘s Nawab, completed his triple ton against Pakistan in the first Test at Multan on Monday, a...
The queen of soaps may just lose her title this year. Not because there are any pretenders to her throne, but because she is expanding her...
From being a junior minister to former information and broadcasting minister Sushma Swaraj few years back, Mukhtar Abbas Naqvi has come a long way to become...
Directors on Indian television have a long list of complaints. ‘Blame it on the production houses and the channels’, seems to be the majority viewpoint. Are...
The sourcing for film financing for Hindi films is now seeing itself in a new avatar with a number of Hindi films being financed by organized...
Are the days of the subtly portrayed Laajojis on Indian television over? Has physical perfection taken precedence over histrionic talent? Indiantelevision.com speaks to various players in...
Phir mile hain… break ke baad!! Yes, the famous gully cricket duo – Kapil Dev and the ‘kid with the attitude’ are back together after a...
From outside, 24 Akbar Road looks like just any other bungalow in Lyuten‘s Delhi – big with a huge lawn in the front amidst which sits...
It‘s that time of year. When people who couldn‘t care two hoots rustle up some contrived empathy for the cause of womanhood. But for those who...
Television viewing among children in India is growing strong, a fact that underlines the ambitious plans by several broadcasters to launch kids’ channels this year. But...
The pocket monsters have just been dealt a punch in the solar plexus. For the numerous Pokemon-panicked parents in the country, reeling under a barrage of...
No longer a recluse in the world of advertising, Indian financial services are out there in full force to grab customer attention offering rosy policies and...
With just about two months to go for the general elections, the action on the media front is finally about to get interesting. Thus far it...
A major buzzword this Valentine weekend is SMS. Music channels have taken to this route in a big way for an event, which has over the...
One of the most hotly contested battles being played out on Indian television screens at the moment is in the English movie space. It‘s basically a...
Political spoofs as short vignettes seem to be the latest trend among Indian news channels. As part of their never-ending endeavour to attract viewers, many top...
Vimal – the name stands out in the annals of Indian advertising as a brand well developed and projected. The credit naturally goes to Mudra,...
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
