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Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a...
A look at the way the industry functions shows that broadcasters are largely self-censored and generally follow a certain content code that has been set by...
The “S” (as in sleaze) word seems to be all over the airwaves these days. And it‘s not all linked to the latest technology driven monster...
Now the newly acclaimed morality standard of America must fully realign itself with the messages and their deliveries to the right mindsets, while clearly explaining the...
Is this the dawning of the age of branding or just another black hole? Learn and teach new standards, lead and spread the new knowledge in...
Have Hindi general entertainment channels (GEC) reached a stage of saturation? Will 2005 see a further regression of this genre or is this space going to...
Can the Atkin‘s diet help you shed weight faster or is the Calorie Count diet the best way to cut the flab? How do you balance...
Satvinder, Mr. Lele, Tiger Thangrajan and Misra ji! Wondering what these diverse characters from across the country have in common? Here’s what… these characters are all...
And all they want is world peace? The ‘beauty pageant‘ simile is not too far stretched if one accepts the criticism hurled at the “cosmetic nature”...
There is no way that a comfortably nestled corporation in a successfully digitized-industrialized US economy can compete with the soft-information-skill-savvy workforce of the Indian subcontinent. There...
There was a time when DD7 or Indian pubcaster Doordarshan‘s Bengali channel was the only fare available to Bengali understanding audiences in the country, especially those...
From its docile and low profile beginning as a small poster on the roadside to becoming huge hoardings to building and vehicles wraps… outdoor advertising has...
From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation — the good and the bad...
From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation — the good and the bad...
With a tagline of “With us, you’re sure,” SBI Life Insurance has rolled out a new television commercial (TVC) conceptualised by Ogilvy & Mather, Mumbai. While...
with the ‘festival of lights’ round the corner, kids channels across the board have lined up special programming blocks for their young viewers. With the Diwali season...
Three weeks ago, a multi-starrer Tamil feature film, Bose was released in the South. The film, originally slated for release on 9 October, faced some last-minute...
Triton Communications, Grey Worldwide, Leo Burnett, Ogilvy & Mather and now Ambience Publicis… man on the move this. Ambience Publicis’ new national creative director Pushpinder Singh...
Advertising slogans or taglines pushing sales are great for getting a customer’s attention as they often tangle and hold them hostage for a second or two....
The countdown has begun. Armed with a huge promotional blitz, Sony Entertainment channel‘s ‘big one‘, which makes its bow on the small screen Thursday (28 October),...
Selecting a subject that has all the shades of a typical Bollywood thriller. Producing a two-minute movie out of it. Releasing it in theatres across India....
For over a year, Essel Group additional vice chairman and head of Siticable Network Ltd. Jawahar Goel has been busy lobbying hard for a mandated form...
Feeding off a booming economy, India‘s “Dil Mange More” generation is growing by leaps and bounds. A growing consumerist culture and two income families mean that...
The role of this quick audit is to find the truth and have an objective analysis. It’s very easy to determine the fitness status of all...
Programming-wise Bangla channels have taken up an aggressive stance, churning out a great amount of content, to get the maximum out of this year‘s Durga puja...
When Meenakshi Madhvani’s Spatial Access’ (SAS) entered into the media audit business last year, there was many a debate within the industry about its role in...
on 15 June, Sahara chairman Subrato Roy called Percept IMC joint managing director Shailendra Singh for a meeting at a hotel in Mumbai. The agenda: how...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
A slow deployment of set-top boxes (STBs) will suit a small cable network like Seven Star. Which is why Nadir Ali, one of the founder-promoters, is...
Maharashtra is abuzz with the state elections, which is just a day away.The national news channels have already started their election special programming along with the...
Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second,...
What do you do when you are finding it hard to push your digital set-top boxes (STBs) and broadband Internet service? Bundle them. That is what...
Insurance companies are heavily into advertising these days. A new name that comes to mind is that of Chola General Insurance and its new TVC that...
The problem: Horlicks was perceived to be a fuddy-duddy brand amongst kids and it sought to transform itself into an exciting and vibrant brand. Research showed...
It has been the worst period of inactivity in the cable TV industry. Since the price freeze on subscription rates imposed by the Telecom Regulatory Authority...
It is not just the media companies who are eyeing the consumer through the mobile phone, it would seem. Advertisers have long had their eye on...
Wakaw! Just another of those wacky lines penned by a copywriter who’s had a shot too many of you know what? Just what is Wakaw or...
Integrating product placement within the film’s storyline is nothing new – who could forget the yellow Rajdoot bike in Raj Kapoor’s Bobby. Recent times have seen...
There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a...
Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the...
Billions of pages going to trillions. Most of the information available online is replicated again and again, then twisted, corrupted and re-entered. When one search question...
The self-replication of e-commerce has already started, and like an alien blob from another planet it is re-generating and multiplying itself in a fast self-repro-replication-mode. Now...
A very serious fight between Apple Computers and Apple Records of The Beatles is now headed for the ninth round. On this side of the...
Today’s hot topic is Google and the search-engine ranking of brand identities. All businesses, whether big or small, are trying to dominate the accessibility of their...
Nothing sells like sex. Really! AXN, the hot and popular franchise, is well stared at for an hour on end.Programmes such as Bikini Destination are becoming...
The most powerful three letters in the world today are www. No further explanation is required. There are also many other famous uses of this 23rd...
This week the on-air promo (OAP) profile series features the newly launched show on Star Plus, Karma-Koi aa rahaa hai waqt badalney. The weekly show was...
Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your...
A quick question: Why is Zee Telefilms CMD and maverick media baron Subhash Chandra willing to stick his neck out by bidding a humungous $308 million...
Ever wondered how different the Chinese are from the Indians when it comes to enjoying their home entertainment products? Whether men really love watching sports on...
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
