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Great gambler! If there is one head honcho in the broadcast business on whom that title sits well, it is without doubt the broad-girthed chief executive...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Most corporations established a century ago no longer boast their years of establishment on their stationery for fear of being rejected as outdated. Indeed, if the...
Is your brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of...
When advertising and marketing professionals and trade publications talk about media independents in India, Media Direction is not a name that pops up first. It’s the...
Digital cable. Unique content channels. Broadband. These are the services we have to push forward. And we have to do it fast,” says Hathway Cable &...
Only properly structured and clearly legit and globally strong trademark holders would be able to protect themselves; the rest with generic business names based on dictionary...
Join your hands, just touching the navel… Very slowly take your hands straight up. Slowly close your eyes and concentrate on your breathing. Ek… Do… Teen....
The Southern television space, which is second only to the Hindi space in viewership and ad spend, has been a key market for the country‘s prominent...
You might have the best team with the best of innovation, but there are these overly diluted markets out there, glutted with look-alike brands and identical...
In theory, the idea was good. In reality, the dividend yielded leaves much to be desired. Unlike the serials that it re-runs, free to air Star...
Move over telecom, print is here! Wondering what the connection is? Here’s what… By far the largest advertiser on the outdoor medium – telecom – is...
On 17 May, a Tuesday, even as the new information and broadcasting ministry secretary SK Arora, after taking over from his predecessor Navin Chawla, was telling...
It was in November 2001 that Mindshare was christened, calling itelf the ‘House of Media’. In its second year, Mindshare figured that to up the game...
It‘s that time of year. When sports lovers of the non-cricketing variety (an extreme minority in a country that seems to swear by only one sport)...
Being out of action for a long time is not SET India chief executive officer Kunal Dasgupta‘s style. In 2004, he had quietly watched Star India...
Star Group owned Vijay TV has turned around, putting behind a history of losses over the years. "We have, for the first time, made a small...
At Jaya TV, KP Sunil is preparing for a bigger role. As head of news, he is eagerly waiting for the news and current affairs channel...
At Jaya TV, KP Sunil is preparing for a bigger role. As head of news, he is eagerly waiting for the news and current affairs channel...
Sun Network continues to hold supremacy in the southern region and is on a major expansion spree to build a pan India empire. In an exclusive...
Millions of entrepreneurs and thousands of account executives from major ad agencies all over the world are losing their sleep these days, most sleepwalking in search...
Music channel MTV has announced that cult brands will take pride of place at the “5th MTV & Brand Equity Youth Marketing Forum”. The event, slated...
The Producer‘s Take on the show Fazila Allana and Kamna Menezes – Sol “The show wasn‘t really planned. Like all great creative ideas it just...
Bipasha, what is the raaz of your jism? Konkona if there‘s a great script, great director and if it requires showing skin? Konkona – The only...
Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the...
Industry is quite unanimous in its opinion that Lodestar Media is a deep rooted agency that ensures the best value for their clients and is equipped...
News channels are changing and how! When Sony’s plain Jane Jassi turned into a television temptress, NDTV India’s cameras went behind the-scenes to capture this metamorphosis....
Let me start with a question? If it rains in Mumbai, why is there is no campaign for ice cream in the rest of India?If there...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Kishore Bhatt is a happy man! In 2001, the 50-year old gave up a secure job in State Bank of India for a career in dubbing....
Some would say that this particular brand was the turning point for the Sony channel and others would look at it as television’s biggest contradiction. The...
The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
“Is it going to rain today? Let me check the news.” How many of us in India say that? Not too many, is the guess. But...
In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves...
Though not exactly an Indian Idol watcher, I took to watching the show towards the fag end just when the whole world around me seemed to...
For corporate executives, it is still a very challenging task to fully understand these new terminologies and how they can deliver all this brand new magic....
They took the gamble in 2001, when India’s biggest Click here for bigger image corporate entity decided to back a ‘dark horse’ called Narain Karthikeyan....
Sohrabji lists out what goes behind planning and buying for television at MediaCom: An analysis on how relevant a channel is for our brand on various...
How does a programmer really know he/she has hit the bull‘s eye with a story? Thinking of concepts and genres all the time; he/she could be...
The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the television commercial (TVC)....
As e-commerce matures, it opens a great door for smart marketing based on some fundamental laws of common sense, which should address bringing out honest and...
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the...
Conventional, customary, commonplace… Certainly NOT words in the almanac of marketers who are looking to break away from the clutter as they strive to connect to...
For any corporation with plans to hit the markets with going public in 2005 or beyond, here are some key points. Just like how your latest...
The Internet highway is just a free medium, just like the roads and all the highways. Somehow there are those who walk on the roads and...
FR Lobo (name changed) of Lucknow these days is grateful to an organisation that had little relevance in his upper middle class home replete with technical...
Buckle up for the big fight. Monday on, the next big battle in the news channel space will be truly joined.17 January is when NDTV‘s business...
Every corporation has a face, captured by its name identity and its image, including the overall image delivery system to push that name in the marketplace....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
