Category: Special Report

  • Hamara Vinayak takes faith online as God joins the digital revolution

    Hamara Vinayak takes faith online as God joins the digital revolution

    MUMBAI: Some friendships are made in heaven; others are coded in Mumbai. Hamara Vinayak, the first-ever digital original from Siddharth Kumar Tewary’s Swastik Stories, turns the divine into the delightful, serving up a story that’s equal parts start-up hustle and spiritual hustle.

    Some tech start-ups chase unicorns. This one already has a god on board. Hamara Vinayak takes the leap from temple bells to notification pings and it does so with heart, humour and a healthy dose of the divine.
    At its core, the show asks a simple but audacious question: what if God wasn’t up there, but right beside you, maybe even debugging your life over a cup of chai?

    The show’s tagline, “God isn’t distant… He’s your closest friend” perfectly captures its quirky soul. Across its first two episodes, screened exclusively for media in Mumbai, the series proves that enlightenment can come with a good punchline.

    The series follows a group of ambitious young entrepreneurs running a Mumbai-based tech start-up that lets people around the world book exclusive virtual poojas at India’s most revered shrines. But as their app grows, so do their ethical grey zones. Into this chaos walks Vinayak, played with soulful serenity and sly wit by the charming Namit Das, a young man whose calm smile hides something celestial. 

    Tewar extreme left with the caste

    He’s got the peaceful look of a saint but the wit of someone who could out-think your favourite stand-up comic. Around him spins a crew of dream-driven youngsters – Luv Vispute, Arnav Bhasin, Vaidehi Nair and Saloni Daini who run a Mumbai-based tech start-up offering devotees across the world the chance to book “exclusive” poojas at India’s most sacred shrines. It’s a business plan that blends belief and broadband – and, as the story unfolds, also tests the moral compass of its ambitious founders.

    “The first time I read the script, I found the character very pretty,” Namit joked at the post-screening interaction. “It’s a beautiful thought that God isn’t distant, he’s your closest friend. And playing Vinayak, you feel that calm but also his cleverness. He’s the friend who makes you think.”

    The reactions to the series ranged from smiles to sighs of wonder. Viewers were charmed by the show’s sincerity and sparkle, a quality that stems from its creator’s belief that faith can be funny without being frivolous.

    Among the cast, Luv Vispute shines brightest, his comic timing adding sparkle to the show’s more reflective beats. But what keeps Hamara Vinayak engaging is the easy rhythm of its writing – one moment touching, the next teasing, always gently reminding us that spirituality doesn’t have to be solemn.

    Luv spoke fondly of his long association with Swastik. “Since my first show was with Swastik, this feels like home,” he said. “Every project with them is positive, feel-good, and this one just had such a different vibe. I truly feel blessed.”

    Saloni Daini, who brings infectious warmth to her role, added that she signed up the moment she heard the show was about “Bappa.”

    “We shot during the Ganpati festival,” she recalled. “The energy on set was incredible festive, faithful, and full of laughter. It’s such a relatable story for our generation: chaos, friendship, love, kindness, and faith all mixed together.”

    vinyak

    Vaidehi Nair and Arnav Bhasin complete the ensemble, each representing different shades of ambition and morality in the start-up’s journey. Their camaraderie is easy and believable, a testament to how much the cast connected off-screen as well.

    This clever fusion of mythology and modernity plays to India’s two enduring loves, entertainment and faith. Mythology has long been the comfort zone of Indian storytellers, from the televised epics of the 1980s to the glossy remakes that still command prime-time TRPs. For decades, gods have been our most bankable heroes. But Hamara Vinayak tweaks the formula not by preaching, but by laughing with its characters, and sometimes, at their confusion about where divinity ends and data begins.

    Creator Siddharth Kumar Tewary, long hailed as Indian television’s myth-maker for shows like Mahabharat, Radha Krishn and Porus, explained the show’s intent with characteristic clarity, “This is our first story where we are talking directly to the audience, not through a platform,” he said. “We wanted to connect young people with our culture to say that God isn’t someone you only worship; He’s your friend, walking beside you, even when you take the wrong path. The story may be simple, but the thought is big.”

    That blend of philosophy and playfulness runs through the show. “We had to keep asking ourselves why we’re doing this,” Tewary added. “It’s tricky to make something positive and spiritual for the OTT audience, they’ve changed, they want nuance, not sermons. But when the purpose is clear, everything else aligns.”

    For the creator of some of Indian TV’s most lavish spectacles, Hamara Vinayak marks a refreshing tonal shift. Here, Tewary trades celestial kingdoms for co-working spaces and cosmic battles for office banter. Yet his signature remains: an eye for allegory, a love for faith-infused storytelling, and an understanding that belief is most powerful when it feels personal.

    Hamara Vinayak, after all, feels less like a sermon and more like a conversation over chai about what success means, what faith costs, and why even the gods might be rooting for a start-up’s Series A round.

    As Namit Das reflected during the Q&A, “Life gives us many magical, divine moments we just forget to notice them. Sometimes even through a phone screen, you see something that redirects you. That’s a Vinayak moment.”

    The series also mirrors a larger cultural pivot. As audiences migrate from television to OTT, myth-inspired tales are finding new form and flexibility online. The digital screen lets creators like Tewary reinvent the genre, giving ancient ideas a modern interface, without losing the emotional charge that’s made mythology India’s storytelling backbone for decades.

    In a country where faith trends faster than any hashtag, Hamara Vinayak feels both familiar and refreshingly new, a comedy that’s blessed with heart, humour and just enough philosophy to keep the binge holy.

    For a country where mythology remains the oldest streaming service, Tewary’s move from TV to OTT feels both natural and necessary. Indian storytellers have always turned to gods for drama, guidance and TRPs from Ramayan and Mahabharat on Doordarshan to glossy mytho-dramas on prime time. But digital platforms allow creators to remix reverence with realism, and in Hamara Vinayak, faith gets an interface upgrade.

    The result is a show that feels like a warm chat with destiny, part comedy, part contemplation. And in an age of cynicism, that’s no small miracle.

    As Tewary put it, smiling at his cast, “The message had to be positive. We just wanted to remind people that even in chaos, God hasn’t unfriended you.”

    With 5 episodes planned, Hamara Vinayak promises to keep walking that fine line between laughter and light. It’s mythology with memes, devotion with dialogue, and a digital-age reminder that even the cloud has a silver lining or perhaps, a divine one.

    If the first two episodes are any sign, the show doesn’t just bridge heaven and earth, it gives both a Wi-Fi connection.

  • Celebrating mums with love, laughter, and a sprinkle of sustainability

    Celebrating mums with love, laughter, and a sprinkle of sustainability

    MUMBAI: Mother’s Day 2025  (11 May 2025) is turning into a celebration spree as brands across sectors poured their hearts into campaigns that were equal parts fun, heartfelt, and memorable. Whether it was through tasty treats, chaotic family moments, or poignant life lessons, this year’s Mother’s Day ad blitz was a masterclass in connecting with the audience.

    Blue Tribe Foods: A plant-powered party with a purpose

    At Avi Smart Park, Andheri West, Blue Tribe Foods turned Mother’s Day into a celebration of sustainability and deliciousness. The brand, known for its plant-based food products, brought together over 100 guests—mums, kids, influencers, and celebrities—for a fun-filled evening of guilt-free indulgence.

    Nikki Arora Singh, Co-founder of Blue Tribe Foods, led the event, personally engaging with guests and sharing the brand’s mission of making sustainable food choices a part of everyday life. Her warm presence added a personal touch, making attendees feel welcome and connected to the brand’s ethos.

    Guests were treated to a mouth-watering selection of Blue Tribe’s plant-based delights, including crispy nuggets, juicy kebabs, flavour-packed soya chaap, and sweet potato fries. The spread was a hit, especially among the kids, who kept coming back for more. But the event wasn’t just about eating—it was about learning.
    In a clever twist, Blue Tribe hosted a colourful puppet show for the youngest guests, using playful characters to teach them about sustainability and the impact of their food choices. Kids laughed, clapped, and—without even realising it—learned how they could help save the planet one bite at a time.

    The event’s star power was elevated by the presence of celebrities like singer and actor Shweta Pandit and TV actress Jaswir Kaur, who added glamour to the evening. But at its heart, the event was a community gathering—an opportunity for Blue Tribe to showcase its commitment to a greener future while creating lasting memories for mums and kids alike.
    Pepperfry

    Pepperfry: celebrating the lovable chaos of family life

    Furniture and home decor giant Pepperfry took a different route, leaning into the sweet chaos of family life with its Mother’s Day campaign titled Trying to Get It Right.  The ad, a humorous and heartwarming slice of family life, captures a classic scene: a well-meaning dad and his enthusiastic kids attempting to give mum the perfect Mother’s Day experience.

    The film begins with the young son proudly announcing “the plan” for the day—a perfect breakfast in bed (which quickly turns into a mess), a no-mess afternoon (that’s anything but), and a veggie-loaded dinner (with a side of drama). But as the dad and kids stumble through their well-intentioned efforts, it becomes clear that perfection is not the goal—love is.

    Pepperfry smartly weaves its products into the storyline—from the stylish breakfast table used for the morning surprise to the elegant crockery and plush silk pillow covers that subtly elevate each scene. The message is clear: it’s not about getting everything right—it’s about trying, together.

    The ad’s relatable humour, combined with a heartfelt message, struck a chord with families, making it a memorable and shareable Mother’s Day moment.

    Ashok Leyland: honouring the quiet strength of mothers

    Ashok Leyland, the commercial vehicle giant, took a more profound approach with its Mother’s Day campaign, celebrating the quiet heroism of mothers—their unwavering dedication, resilience, and protective spirit. 

     The campaign used powerful storytelling to draw a parallel between the strength of mothers and the reliability of Ashok Leyland vehicles.

    The film opens with simple, everyday scenes of mothers silently supporting their families—packing lunch boxes, staying up late to help with homework, ensuring everyone is safe on the road. As the narrative unfolds, the connection becomes clear: just as Ashok Leyland’s vehicles keep people safe and secure on the road, mothers are the silent guardians of their families.

    The campaign balances emotional storytelling with a clear brand message, making it a tribute to both mothers and the brand’s core values of dependability and strength.

    Nova Dairy: nostalgia in every sip with #GlassFullofLove

    Nova Dairy chose to celebrate Mother’s Day with a splash of nostalgia through its #glassfulloflove campaign. The campaign invites users to share their favourite memories of mums making them drink their daily glass of milk—an experience that almost every Indian child can relate to.

    Running from May 11 to May 13, the campaign encourages participants to post photos or reels of their cherished milk memories on social media, using the hashtag #GlassFullofLove. The most touching entries will be featured on Nova Dairy’s Instagram page, with the best one taking centre stage.

    For Nova Dairy, the campaign isn’t just about promoting a product—it’s about celebrating the everyday acts of love that mothers perform. It’s a reminder that sometimes the simplest gestures, like ensuring kids drink milk, are the ones that leave the deepest impact.

    Ravin Saluja, Director of Sterling Agro Industries Ltd, summed it up perfectly: “Mothers have always been the cornerstone of our families, ensuring our well-being with simple acts of love, like reminding us to drink our daily glass of milk. Through this campaign, we aim to celebrate these everyday moments that hold a special place in our hearts.”

    Kotak Life’s Viraasat: the quiet legacy of a mother’s wisdom

    Kotak Mahindra Life Insurance struck an emotional chord with its Viraasat campaign, a tribute to the priceless lessons mothers pass down to their children. Conceptualised in collaboration with creative partner Wondrlab, the campaign moves away from sentimental clichés and instead celebrates the everyday wisdom that becomes a mother’s true legacy.

    The film beautifully captures how mums teach life’s most important lessons—not through grand speeches but in quiet, consistent actions. Whether it’s the habit of saving money, the value of honesty, or the importance of resilience, these lessons shape who we become.

    “A mother’s true legacy lies in the way she shapes hearts and minds. Her values don’t just stay with us—they become us,” said Kotak Mahindra Life Insurance CMO Ashish Nair. With its poignant storytelling and relatable theme, the Viraasat campaign resonates deeply, reminding viewers that the greatest inheritance we receive isn’t wealth—it’s wisdom.

    Siyaram’s: The only call that matters

    Siyaram’s brought a tear to many eyes with its campaign, which emphasised that in a world of constant notifications, a mother’s call is the one we can’t ignore. The film’s honest storytelling and real-life situations made it a moving tribute to maternal love.

    Heritage Foods: Learning over winning

    Heritage Foods embraced the nurturing power of mothers with ‘The Power of Learning over Winning.’ The campaign highlighted how mums teach values, patience, and growth over medals, reminding us that real success is measured in life lessons.

    Nissan India: Unstoppable mums

    Nissan Motor India’s campaign was a tribute to the spirit of modern mums who balance countless roles — from being caregivers to achievers. The film shattered stereotypes, showing real mums who are confident, resilient, and unapologetically themselves.

    Navneet Education: Mums as first teachers

    Navneet’s campaign celebrated mothers as the first and most important teachers. The film beautifully captured quiet, everyday moments where mums taught their children — from school lessons to life skills — proving that learning begins at home.

    Sujata Appliances: #MaaToWohBhiHai

    Sujata Appliances honoured not just biological mothers but also nannies, caregivers, and women who mother in spirit through their #MaaToWohBhiHai campaign. It was a heartfelt tribute to the unsung heroes who nurture without the title.

    From Blue Tribe Foods’ plant-powered celebration to Nova Dairy’s nostalgic milk memories, from Pepperfry’s humorous chaos to Kotak Life’s heartfelt wisdom—this year’s Mother’s Day campaigns were a masterclass in creative storytelling. Brands didn’t just advertise—they connected, celebrated, and left a mark.

  • Nandini Singh: bridging the worlds of Indian and Korean entertainment

    Nandini Singh: bridging the worlds of Indian and Korean entertainment

    MUMBAI: Veteran television executive Nandini Singh is burning the midnight oil these days, but not just for business. As executive consultant at CJ ENM, South Korea’s entertainment powerhouse, Singh is not only driving market expansion in India but also mastering the intricacies of the Korean language. Guided by her dedicated colleague and boss, Seb Dohyun Kim, she engages in late-night lessons in Hangul, fully immersing herself in the cultural world she now represents.

    Her new role is a dream come true. 

    “From K-drama to more K-drama!” she exclaims. “Joining CJ ENM was like stepping into my dream Korean drama company.” 

    Singh’s position at the global entertainment giant places her at the forefront of bridging the gap between two entertainment-loving nations, introducing Korean storytelling to Indian audiences on a grand scale. Beyond television, she is embracing all aspects of Korean culture—content, cosmetics, cuisine, and K-pop—bringing a new wave of Hallyu to India.

    Singh’s illustrious career spans over two decades, during which she has played a pivotal role in shaping India’s television landscape. Before joining CJ ENM in August 2024, she spent 18 years at Disney Star, where she held several leadership roles. 

    As general manager, she spearheaded a remarkable turnaround for a regional channel Star Pravah  in Maharashtra, increasing its market share from 13 per cent to 52 per cent and driving revenue growth sixfold.
    In 2018, she led the launch of Star Bharat, Disney Star’s first free-to-air channel, crafting a brand identity rooted in national pride. The channel quickly became a household name, establishing itself as India’s leading urban and rural entertainment brand within just eight months.

    learning the cultureHer tenure at Disney Star also saw her driving the growth of a portfolio of six English-language channels, overseeing sales, marketing, content acquisition, and partnerships with Hollywood studios. As Business Head of Star Movies, she launched the premium offering Star Movies Select HD in 2015, targeting India’s top-tier households and redefining Hollywood content consumption in the country.

    Earlier in her career, Singh played a crucial role in programming strategy for Star Plus, aligning sales, acquisition, marketing, and communication to relaunch the brand in 2010. Her strategic approach to slot management boosted non-original programming viewership by 40 per cent, earning her the prestigious ‘Star Achiever’ award that year.

    Her expertise extends to advertising sales, where, as Vice President of Sales, she developed long-tail sales strategies for regional channels, bringing in 40 new clients from sectors including FMCG, education, and real estate. She also pioneered ‘Star Scribble,’ an online sales training programme, which achieved a 99 per cent completion rate among participants.

    Now at CJ ENM, Singh is leveraging her extensive experience to drive market expansion and business development in India. Her deep understanding of consumer behaviour, honed through years of research and media planning at Mindshare and Disney Star, positions her perfectly to bridge the gap between Korean content and Indian audiences.

    Her transition from Indian dramas  to Hallyu appears seamless, given her track record in handling diverse entertainment markets. Singh’s success in managing English-language channels catering to India’s elite households has given her a unique ability to make foreign content relatable to Indian audiences—a skill that will prove invaluable in her new role.

    Nandini SinghThe perks of her position extend beyond just television content. “The best part is getting access to all things Korean—content, cosmetics, food, K-pop,” Singh shares, highlighting the cultural immersion that comes with the job.

    As she embarks on this exciting journey, Singh remains committed to her mission of making high-quality Korean entertainment accessible to a wider Indian audience. With late-night language lessons and a growing passion for Korean culture, she is not just working to bring K-dramas to India—she is fully embracing the world of K-content herself. 

     

    Her late-night Korean language sessions with Kim symbolise a broader shift in global media consumption patterns, where cultural boundaries are increasingly blurred, and Asian content continues its march onto the world stage.

  • EY’s Bhavisha Jogi: Scaling heights with determination and grit

    EY’s Bhavisha Jogi: Scaling heights with determination and grit

    MUMBAI: Scaling peaks gives her a high like nothing else.  Bhavisha Jogi, a seasoned marketer and branding strategist, is also an intrepid mountaineer chasing a dream that only a handful dare to pursue: the “seven summits challenge”—conquering the tallest peaks on each continent. With Kilimanjaro in Africa, Elbrus in Europe, and Kosciuszko in Australia already under her belt, Bhavisha now has her sights set on the remaining four summits.

    Her latest mountaineering effort – the fourth of the seven summits – was  a bold step into uncharted territory—South America. Fuelled by a desire to push her limits, she embarked on an expedition to summit Mount Aconcagua, the highest peak in the southern hemisphere. As a proud Bhramshatriya woman from Gujarat, Bhavisha carried the pioneering spirit of her heritage to the base camp of Plaza de Mulas and beyond, navigating rugged terrains and unforgiving conditions.
    Mt Elnrus
    Each phase of the climb was a test of her resilience, particularly the ascent to Camp 3, which she describes as one of the most challenging moments of her life. “The journey wasn’t just about reaching higher altitudes—it was about discovering what I’m made of,” she reflects.

    But for Bhavisha, mountaineering has always been about more than just summits and accolades. It’s a deeply personal endeavour—one that has taught her invaluable lessons about persistence, humility, and the importance of knowing her limits. 

    “At this point, I’ve decided not to push myself beyond 6,000 metres anymore—not because I can’t, but because I’ve learned to honour my body and the life I want to live,” she shares. 

    This decision marks a shift in her approach to extreme mountaineering. While her passion remains undeterred, Bhavisha now focuses on balancing ambition with self-care. “Know your limits, but don’t let them define you. Push when it matters, rest when it’s wise, and always be grateful for the journey,” she advises.

    But she also confessed that her mindset could change going forward in terms of going beyond 6,000 metres. “”It was brutal – the mountain terrain as well as the winds and temperature,” she shivers, even recollecting the experience. “And that’s why I am probably feeling the way I am now. But the feelings could change.”Bhavisha Jogi

    Bhavisha’s gratitude extends to her professional mentors, including Ruchi Chawla, Mayank Rastogi, Anurag Gupta, and Vivek Soni, who supported her in taking time off to pursue her dream. And of course her husband Bipin Mundada who’s stood by her side to help her  move closer to her dream.

     “Every time I go up into the mountains, his heart is in his mouth,” she says.”But he’s always encouraging me. I communicate with him too whenever I get a wifi signal to let him know I am all right. And this time Vodafone was good in south America.” 

     Her mountaineering pursuits serve as a source of inspiration, not only for her community but also for aspiring adventurers worldwide.

    Beyond the mountains, Bhavisha’s career as a marketing leader is equally impressive. Currently serving as associate director at EY, she has a robust track record of success in brand strategy, digital marketing, and customer experience. 

    Her previous roles at Edelweiss Financial Services and ING Vysya Bank showcase her expertise in crafting impactful campaigns and managing large-scale digital initiatives.

    Yet, despite her corporate accolades, it’s the mountains that have left an indelible mark on her. “The privilege to stand amidst such grandeur and the strength to endure it have profoundly shaped me,” she says. For Bhavisha, mountaineering is as much about inner growth as it is about physical achievement.

    As she continues her pursuit of the Seven Summits, Bhavisha remains a beacon of perseverance and inspiration. Her journey is a testament to the power of dreams, the courage to explore, and the wisdom to reflect. “In the end, the summit within is what matters most,” she concludes.

    With four summits down and four to go, Bhavisha’s story is far from over. Whether scaling towering peaks or leading transformative marketing campaigns, she is proof that determination and balance can lead to extraordinary heights—both literally and figuratively.

  • Producers who made our year 2022 entertaining!

    Producers who made our year 2022 entertaining!

    Mumbai: Despite the general dissatisfaction with the type of content Hindi cinema producers produced this year, 2022 had a few films and OTT shows that truly stood out and had audiences hooked. While connecting with audiences and relearning new content consumption patterns were challenges this year, a few producers understood the pulse of the market and successfully gave us some breakthrough content.

    Here are the producers who broke through the clutter and made an impact in 2022:

    Sanjay Leela Bhansali: A look at the harsh reality of female exploitation in a patriarchal society, Sanjay Leela Bhansali’s Gangubai Kathiawadi rightly deserves the praise that came its way for its beautifully filmed, detailed, and nuanced depictions that were powerfully narrated. The producer was also praised for giving us a commanding female protagonist, Gangubai, played by Alia Bhatt, who towered above her tragic situation and emerged as an influential figure. Apart from receiving rave reviews for its filmmaking and its performances, the film made Rs 210 crore globally and became the fifth-highest grossing Hindi film in 2022.

    Sameer Nair: Applause Entertainment, a content studio led by Sameer Nair, produced 14 shows in 2022 across different OTT platforms, a huge achievement in itself. The ultimate name in adapting global content for Indian audiences, Applause gave us Rudra: The Edge of Darkness, Criminal Justice: Adhura Sach, Tanaav, Mithya, and Bloody Brothers, some of the most binge-watched shows of the year. Committed to bringing some of the best content to Indian screens, the studio has also rolled out an exciting slate of projects, including Scam 2003, Gandhi, City of Dreams 3, and some intriguing films with names like Vidya Balan and Kapil Sharma (Zwigato).

    Alia Bhatt: As a debutante producer, Alia Bhatt hit it out of the park in her very first production, Darlings. A dark comedy that highlighted the existing reality of marital abuse, the young producer took a chance by backing an unconventional film that was praised by critics and appreciated by audiences. A mix of clever storytelling and fine performances, the film was an impressive attempt at an under-explored genre and took the OTT by storm.

    Arunabh Kumar: A popular name in the web-series era, Arunabh Kumar made quite an impression in 2022 with shows like Gullak 3, Kota Factory 2, Hostel Days, and Pitcher 2. Someone who well understands the content young India enjoys consuming, the producer is the man behind some of the most popular shows and was among those who pioneered online content in India.

    Nikhil Advani, Monisha Advani, & Madhu Bhojwani: With shows like Rocket Boys and Mumbai Diaries, Emmay Entertainment’s commitment to bringing original, impactful, and meaningful content to audiences is evident. Producers Nikhil Advani, Monisha Advani, and Madhu Bhojwani combine their expertise to deliver viewers some quality content that made headlines in 2022.

  • Who is winning the hindi news viewership race post-data resumption? A Report on Hindi News Viewership

    Who is winning the hindi news viewership race post-data resumption? A Report on Hindi News Viewership

    Mumbai: News channels in India have always been one of the most talked about genres when it comes to linear television consumption. While cord-cutting has severely affected the viewership of many genres, news has weathered the digital storm firmly. According to TV audience measurement body Broadcast Audience Research Council (BARC) ‘s data, the viewership of the news genre saw a 27% growth in 2020 compared to 2019. In contrast, the general entertainment channels (GEC) and sports genres experienced a dip in viewership.

    Indiantelevision.com, as part of its newly launched Knowledge Series, presents an in-depth study on the Hindi News Genre.

    Click here to Download the report

  • Wonder Women 2022: Honouring the top 100 achievers

    Wonder Women 2022: Honouring the top 100 achievers

    Mumbai: Continuing its annual tradition of recognising and honouring remarkable women leaders, entrepreneurs and change-makers for their outstanding contributions in the arena of media, entertainment and marketing industries, IndianTelevision.com pulled back the curtain to reveal the list of 100 Wonder Women Award winners. The names of the winners were announced virtually at the Wonder Women 2022 event held on Friday, ahead of International Women’s Day 2022.

    While women account for about half of India’s population, they represent less than one-third of the workforce- the lowest among the major economies- as per a 2019 government report. The pandemic only made the situation worse. Awareness is important, but even more so is action. Companies, teams, and peers must continually choose to challenge workplace bias, advocate for inclusion, and ultimately effect lasting change at work.

    While a lot needs to be done on the ground level to narrow the gap and foster a gender-neutral workforce, the Wonder Women 100 aims to empower and inspire women by honouring professionals who have demonstrated excellence and leadership in their careers in the business & creative arts, overcoming challenges. The goal is to elevate the role models who can motivate and mentor the next generation of aspiring women.

    The event also saw panel discussions on relevant topics that play a critical role in driving this change. By creating spaces that elevate, amplify, and empower women and non-binary voices, these sessions aim to inspire attendees, offering hope for a future of true gender equity.

    The power list of the 100 top achievers has been compiled with the aid of an esteemed jury comprising the editorial heads from IndianTelevision Group.

    Here are the names of  this year’s standout winners.

  • Premier League &  its growing band of Indian followers

    Premier League & its growing band of Indian followers

    MUMBAI: If there’s one sport that unites people all over the world, it is football. Cricket maybe a religion in India, but football is life for billions of fans in every nation. When a Neymar changes teams for $260 million, as many – if not more – weep or rejoice. India too has its legions of football lovers: Estimates are that 283 million of them viewed football in 2018-19. The Premier League remains by far the most watched and supported football league with an awareness level of 79 per cent amongst soccer fans, according to  a  Brand Finance research report. The league itself has estimated that 155 million Indians track it, its teams and the players throughout the year, religiously. In the 2018-2019 season, 30 million actively watched the Premier League. 

    Run by the UK’s Football Association, the 28-year-old league is available in 643 million homes in 212 countries globally with a potential TV audience of 4.7 billion. 20 clubs each play 38 matches against each other (at home and away) on Saturdays and Sundays in the afternoon.

    In 2017, the league roped in Gully Boy Ranveer Singh- who is also a keen Arsenal follower – as its official brand ambassador for India, thus broadening its appeal within the country. 

    The typical Premier League enthusiast is a new millennial, affluent, someone who wears either Levis or Killer jeans or a  Zara T-shirt, goes on a  holiday in India at least a couple of times a year, uses personal transport,  orders from an e-commerce platform at least once a month,  and is located in the metros and mainline cities. He meticulously follows the game scores, is tech savvy, tweets and posts about the game on social media. Women also seem to have developed a fancy for the Premier League  as they comprise a sizeable 30 per cent of the fan base.

    The Premier League mania is so strong that official clubs have sprouted up nationwide in almost every metro supporting the top teams: Manchester United, Liverpool, Arsenal, Chelsea, Manchester City, and Tottenham Spurs. These clubs have affiliations with the mother clubs in the UK and have a presence in almost every metro and major city in India. Memberships run into 500 plus in almost each city, making for a massive fan base. 

    31-year old Mayur Bhosale is a Chelsea fan and also the marketing head of the team’s official fan club in India.  “For me football is my life. I am so looking forward to the next season of the Premier League. This time the gap between the previous season and this one has been short, which is good.”

    MAYUR  BHOSALE (SECOND FROM LEFT):A DIEHARD CHELSEA FAN

    Mayur’s day job is as a chief engineer with one of Airtel’s data centres in Pune. But the nights are devoted to football. “I watch every match – even when the kick-off is late at night 12:30 and ending at 2:30 am. I will wake up the next morning and head to my meeting weary in body but fresh in spirit.” 

    Tony George, who works in a pharma company, is the chairman of the Arsenal India Supporters Club, Kerala chapter. “We have been following the Premier League for the past 19 years and especially Arsenal. We are expecting the team to do better this year, with new signings.” 
     
    In fact, the supporters’ clubs normally have screenings when the matches are on, with 50-200 members gathering in a club, and making merry while watching the furiously-paced game on a large screen.  Brands such as Budweiser, Kingfisher and Heineken have supported the get togethers in the past. Other brands which have been consistent partners  – especially  of the Manchester United Supporters Club – include: HCL, nutrition brands like ON and RiteBrite, Apollo Tyres and home grown beer brand White Owl. 

    “People come dressed in colours of their favourite team,” says Mayur. “They are tattooed and they cheer every forward’s move and defender’s success at intercepting a rival’s pass. We replicate what we believe is happening in the stadium. Budweiser is the partner for many of our initiatives and for us Budweiser is our favourite beer and  is equal to the Premier League.”

    According to him, most of the members of the fan clubs are either students or those who are newly into their professional careers.  “70-75 per cent of them are in that age group of 23-29 years,” he reveals. “25-30 per cent are above 30 like me.”

    With clubs being shut thanks to the pandemic,  fans have migrated to the virtual world. Mumbai-based Chelsea fan Andre Rodrigues says meetups have happened over Zoom  ever since the pandemic hit India.  “The Mumbai chapter has organised some Zoom meets for quizzes and discussions over the last few months. And we will continue to do so for the coming season as well during the matches as well.”

    Mayur adds that the Chelsea Fan Club has made five Zoom bridges bringing together 600-700 fans across cities, thus catching their reactions towards the action during the live matches and screenings in the past few months. ”We have done at least four or five these,” he says. “These probably are here to stay. Then we have our Whatsapp group, Instagram handles, and our Facebook pages where we constantly engage.”

    Disney Star India – the broadcast partner of the Premier League in India – organises large format match screenings for various team fans across cities under the brand Select FC. 

    Mayur, who loves his Jawa two-wheeler, wears Woodland or Adidas shoes, when he goes to screenings, remembers his experience fondly. “It was a fantastic vibe,” he says. “They gave us a few gifts, had quizzes, free beer coupons and the fact that we were all together egging our team on was memorable. For us, Premier League fans, it rules.”

    This access to young affluent and passionate fans of Premier League is wooing over marketers, media buyers and planners. The platform helps drive associative value for brands and categories which want to target this unique audience and are driving initiatives and association which help them dive right into the fan sentiment and integrate/embed themselves amidst this tribe and get the rub off and preference of this audience.

    PREMIER LEAGUE FANS GATHER FOR A SCREENING IN A CLUB

    For instance, Hero Motocorp associated with the Premier League broadcast on Star Sports last year in a Twitter contest towards the fag end of the tournament. Fans were asked to send their #HeroFanMoment with the hashtag #Raiseyourgame to support their respective teams.

    Net result: the contest generated 6.9 million impressions, with Star Sports reaching out to 2.59 million unique accounts. The original announcement of the contest alone generated 3.53 million impressions and 125,725 engagements, and took the initiative amongst the top 10 trends in India for an hour and a half on the short messaging engagement platform. 

    Then, lubricants major Gulf Oil is a votary of the Premier League, especially in the current circumstances.  According to the company’s CEO & managing director Ravi Chawla,  the English Premier League is one of the most awaited seasons for football enthusiasts. Amidst the gloom around Covid, these sporting events are bringing back much-needed excitement among the consumers. Although the fans may not be able to watch the action in the stadium, we feel that a combination of the digital adoption behaviour and aspiration to continue to see their favourite players on the field will keep the fans glued more than ever. Keeping with the enthusiasm, Gulf Oil released a global film #GulfGetMovingAgain with Manchester United illustrating a new world emerging post lockdown to communicate a strong message that – "The world may have changed but our dreams haven’t”. It garnered an engagement of 4.5 million plus Manchester United fans.”

    “…given that  EPL is an extended format, it will have relevant brand associations.  Brands are evaluating all opportunities very keenly right now,” expounds Havas Media India managing director Mohit Joshi. “The football fan base has only been increasing in India over the years and that is clear from the buzz around the sport. In this Covid year, viewers have been deprived of live sports. As a result, the season will do extremely well. More than viewership, it is the social buzz that one can already feel around it.”

    With that kind of positive sentiment, don’t be surprised if during this season, brands rain heavily on the Premier League, rather than just the just the normal summer showers.

  • The accidental producer: Siddharth Kumar Tewary gets candid on his journey

    The accidental producer: Siddharth Kumar Tewary gets candid on his journey

    MUMBAI: Most popularly known for creating magnum-opus shows like Mahabharat, Karmaphal Daata Shani, Porus, Ram Siya Ke Luv Kush and RadhaKrishn Swastik Productions has successfully managed to win our hearts over the years.  In a virtual fireside chat with Indian Television Group founder, CEO and editor in chief Anil Wanvari, on ‘The evolution of a creator – The maker of the new Mahabharat,’, Swastik Productions and One Life Studios founder and chief creative officer Siddharth Kumar Tewary gets candid about his journey and much more.

    Tewary, who was born and raised in Kolkata, always had a dream of making it big in the city of dreams Mumbai. After quitting his job in advertising, he started working in the marketing department of Sony Entertainment Television. His sheer love for storytelling and writing unique stories inspired him to make Amber Dhara for Sony Entertainment Television. 

    About the idea behind creating Amber Dhara, Tewary said: “A news article about two conjoined twins gave me the idea to speak to Sony Entertainment who I thought believed in unique and progressive shows rather than daily soap operas. Amber means sky and Dhara means earth so they are two distinct characters. The story was about how they are the same but still think differently.”

    Tewary says that he never thought of becoming a producer. The initial idea was to create a story that will be backed by a production house. But later, after figuring out different ways, he and his previous partner Vikas Seth decided to do it themselves, and that gave birth to Swastik Productions in 2007.

    Amber Dhara was a show with a beautiful concept but failed to make money. So, after this show, Tewary went on to make Mata ki Chowki which was aired on Sahara One. The show became a huge success and created new avenues for Tewary. He didn’t have to look back after that; he created another show named Agle Janam Mohe Bitiya Hi Kijo, a story that showcased the issues prevailing in rural India. The show was quite successful. Since then, he has created more than 30 shows.

    On his most favourite television shows Amber Dhara and Mahabharat, Tewary says: “Amber Dhara will always remain close to my heart. We have not even created a set. Because I wanted to write a series where just like human lives you are not stuck in one place. It is a story of two characters that kept moving. My second most favourite will be Mahabharat. In 2009 Vivek Behl from Star Plus called me and said he liked my show Agle Janam Mohe Bitiya Hi Kijo and he wanted me to make a Mahabharat. It took me five years to make that show. Mahabharat has taught me a lot and it has changed me as a person. Porus was the first Indian show that was showcased on the digital platform Hulu in Japan. It taught me to invest more in what you are creating and going around the world to sell your content. We have sold it in more than 14 countries now.”

    Tewary is ecstatic about re-running his show Mahabharat which was made seven years back.

    On parting ways with long-time friend and Swastik Productions managing partner Vikas Seth, he said it was a difficult time. Due to Mahabharat they were in huge debt. But after Mahabharat was launched it did well. “Initially we decided to make 128 episodes, but I was unable to tell the story in those particular episodes so we decided to extend it. Because of the extension Mahabharat did well for us on all fronts. It helped us get back on our feet,” he explained.

    According to Tewary, the formula for being a successful production house is going ahead with your team who share similar ideology. “The sheer passion of the entire team at Swastik Productions kept us going despite the challenges. Me and my elder brother Rahul always dreamt of creating a set, how we will provide shooting facilities. So, slowly we started acquiring land, building set on our own properties. Today we have more than 25 shooting floors which are spread across 25 acres. We have a huge mythological setup in western India. One thing led to the other and we started on investing in infrastructure while we were doing a lot of work on the visual effect front. Where we can have control over the delivery of our own product. That is how One Life VFX came into existence.”

    Elaborating more on One Life, Tewary said that Swastik Productions is a parent company and One Life Studios is a subsidiary of that where they do most of the digital work, syndication, distribution and visual effect work.

    Tewary is currently working on the animation front, where he is busy making a few promos and developing some animation stories. In the near future he wishes to create characters that sustain for much more time. He is also focussing on syndication and distribution where he is taking Indian content overseas and similarly wishes to bring international content in India.

    He adds, “We have acquired some international series that we will be distributing to OTT platforms in India for them to stream. I am also working on an original series called Escape Life for Hostar. I finished the writing; we were about to begin the shoot but due to lockdown things are at halt.”

    He revealed that he has no plans to lay off workers in the wake of the Covid2019 pandemic. "We have deducted salary from April onwards. But there are no plans of furlough or layoffs. Infact, we are taking care of 250 people who are staying at our Umbergaon set in Gujarat," he said. 

     

  • TV industry needs to come out of old ways: Sanjeev Kapoor

    TV industry needs to come out of old ways: Sanjeev Kapoor

    MUMBAI: A number of brands often advertise on speciality TV channels to reach a specific target audience. But, with the lockdown, advertisers have nearly stopped ad spends on niche channels. Celebrity chef and food entrepreneur, Sanjeev Kapoor, in a virtual fireside chat with indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari spoke at length about his speciality channel Food Food, his company Wonderchef and life after NTO 2.0.

    Kapoor said that in the upcoming times, speciality is going to bring more premium. It is easier to understand target audience in social media. There is more data available to provide brand and advertisers. Whereas on TV, a specialised channel is asked many questions. 

    Kapoor highlights that the premiumisation of speciality channels has already started on digital and all the creamy digital assets are being taken and TV has not understood this concept yet.

    He also gives a warning to TV channels. “I have said this three years ago that the death of TV is coming and I don’t think so it is about consumption. According to data, the consumption of content on digital assets in the last month has doubled which is not the case with TV. The CPMs are also good on YouTube which is not the case with TV. And look at how the world is still living in the old ways."

    According to Kapoor nothing has changed post NTO 2.0 whether you are a paid channel or free. No matter what, you have to pay carriage fees. He feels that if you are a smaller channel there is more arm twisting. 

    India's most-loved chef seems to be upset with the situation for his channel during lockdown. He said, "Even in the lockdown when everyone says be compassionate, there is a ticker that says Food Food channel is not available.  As far as carriage fee is concerned, I am not in that position to pay. Do you think when people want to see content on food this is how television should act? We still believe in the power of content. So, we will partner with distribution mechanisms who are fair."
    He added, "Tata Sky understands speciality. They are our partners for quite a long time. With Jio coming in I see a hope for speciality channels. But the people who think old school have not changed."

    Food Food is currently available on Tata Sky and Airtel. On the cable side it is available on Siticable, GTPL Hathway and small cable networks.

    He also felt that there is a need to change the way advertising works on TV.

    He said, “There should be a mechanism where people will feel benefited from advertising; it should not be shot in the dark. People say that a GEC channel's and a specialty channel like FOOD FOOD’s rate should be the same. That's like saying a general physician and a heart surgeon should charge the same. It doesn’t work like that. Our media has not understood this yet. I think this is the time to change, to respect each and every person and all specialties.”

    Kapoor, who runs a company named Wonderchef and is also the brand ambassador of the same company, believes in spending wisely.

    "If money cannot be converted into sales then it is money not spent well. This is my approach since the beginning.That is why I say variable cost model is important. I am ambassador for many brands. I tell them that I will not take the money if I cannot give you better sales. You can do a percentage sales with me; a royalty kind deal." 

    In the future he looks at investing in artificial intelligence, ML platforms and Google Home. "I would invest more on solutions for bringing better content and better quality in food," he concluded.