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Category: Sony India

  • Sony India aims to double sales by 2006; plans aggressive strategy

    NEW DELHI: Sony India Pvt. Ltd, one of the leading global consumer electronic brands, today announced an aggressive growth strategy for the Indian market and said it plans to double its sales by 2006.
     
     
    As a critical step in this strategy, Sony India also launched the breakthrough WEGA Engine Technology. “WEGA engine is an intelligent picture enhancement system from Sony that maximises picture performance by reducing noise and enhancing detail in televisions,” Negishi Noriaki, senior general manager-pan Asia business division, said at a press conference today.
     
     
    Sony India’s plans for aggressive growth will stem from a focus on consistently building consumer value. “We are looking at a dual approach to drive growth,” said Sony India Pvt. Ltd GM- AV/IT division Mohit Parasher, adding, “We will focus on driving growth through identified key products while simultaneously increasing and improving consumer touch points.”

    Sony India will focus on televisions and digital imaging as key
    products to drive this growth. The company will continue to introduce cutting edge global technology in these products, while continuously evaluating product prices to ensure competitiveness.

    The company will focus on improving and increasing consumer touch points by enriching and widening the retail channels across the country and will look at taking the number of Sony World outlets from 40 to 50 and increasing Sony exclusive showrooms from 60 to 90 as well as strongly increasing its
    presence in multi-brand outlets by end of this year.

    According to company executives, there are also plans to invest in increasing the number of service centres across the country to ensure enhancement of the consumer experience.

    Sony India Pvt. Ltd Sony Corporation, Japan, set up Sony India in 1995 as a 100 per cent subsidiary. Since then, the company’s sales and distribution channel has penetrated all the major Indian towns and cities. The network currently comprises of 2000 dealers and distributors, 40 Sony World outlets, 60 Sony Exclusives and 12 direct branch locations. Sony India has a strong service presence across the country with five company-owned service centres and 119 authorised service centres.

    Pointing out that Sony is constantly seeking means to enrich the experience of home television entertainment, Parasher said, “We are confident that this range will meet the requirements of the astute home entertainment enthusiast.”

    The WEGA Engine technology will be available in Sony India’s new WEGA range. Utilising advanced full digital processing of various input signals, Sony’s proprietary WEGA Engine technology enhances picture clarity, sharpness and natural colour depiction.

  • Sony India unveils QRIO at Digital Vision 2004

    MUMBAI: Consumer electronics giant Sony India has unveiled its corporate brand ambassador QRIO (Quest for Curiosity) in India on the opening day of its five-day product exhibition Digital Vision 2004. Designed to live with human beings, the biped entertainment robot is able to recognise human faces and voices.
     
    QRIO

    When queried on Sony’s plans to publicise QRIO’s arrival in India, Sony senior manager marketing communications Mathew Mathai said there wouldn’t be any commercial campaigns, but QRIO would be part of some on-ground activities in New Delhi and Bangalore in the coming months.

    Mathai refused to divulge any information on the investments the company has made in the creation of QRIO.

    Giving an amusing display of dancing talent, QRIO performed at the stage after its short introductory speech. The flexibility the robot displayed during the performance underlined the technical expertise that went into it’s creation.
     
     
    The Sony exhibition kicked off at the Leela Kempinski hotel, Digital Vision 2004, gives consumers the opportunity to experience Sony’s wide array of futuristic products as part a connected Sony lifestyle, informs an official release. Through this event, Sony aims to go beyond the traditional feature and benefit marketing mix by bringing consumers a live translation of the brand by emphasising and showcasing the connectivity across various Sony product categories in order to increase consumer spends and brand loyalty.

    “Digital Vision 2004 is an important part of Sony India’s plans which focus on consistently building consumer value,” said Sony India AV/IT division general manager Mohit Parasher. “Through QRIO’s presence and our unique lifestyle zones, we endeavour to give consumers an opportunity to experience Sony’s futuristic vision for their lifestyles.”
     
     
    Digital Vision 2004 features 15 lifestyle zones and displays a range of Sony’s hi-tech products. The zones cover digital imaging, WEGA engine and party and car audio. The exhibition will be open to the public from 22 October to 24 October.