MUMBAI: Sony’s flagship channel SET India and its events and movies channel MAX have between them won three awards at the Promax World Gold Awards held yesterday in New York.
SET was awarded a Promax Gold in the consumer promotion category for its Shiksha promotion (a partnership of its long-running soap Kkusum with Procter & Gamble India during April-June 2003).
A company release quotes SET executive V-P Sunil Lulla as saying, “Shiksha is evidence of how we create marketing solutions for our partners. We salute Procter & Gamble for supporting us in this initiative.”
SET also won a BDA Bronze for Best Trade Publication Ad – For Break The Rules, with Jassi for The Ad Asia Conference. This was part of the Ad Trade campaign that Sony Entertainment Television did at the Ad Asia Event in November 2003.
MAX, meanwhile, bagged a BDA Bronze for excellent art direction and design – Special Event Promo for Shola Jo Bhadke.
Shola Jo Bhadke was a unique film festival presented by MAX in December 2003, which showcased a series of blockbuster films such as Ram Teri Ganga Meli, Roop Ki Rani Choron Ka Raja and Yeh Nazdeekiyan. The festival was promoted with an innovative on-air and off-air promo.
Says Rajat Jain, executive V-P & business head of MAX, “Winning prestigious awards such as these has firmly established MAX’s top-notch execution of innovative concepts in Programming.”
PROMAX – BDA is a non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. PROMAX&BDA are the world’s foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media representing more than 4,200 member companies and individuals in over 60 countries.