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Category: Resources

  • Trailytics supercharges FMCG brand’s Blinkit sales with Ad-Auto Tool

    Trailytics supercharges FMCG brand’s Blinkit sales with Ad-Auto Tool

    MUMBAI: In the breakneck world of Q-commerce, where every click counts, one leading FMCG brand in India found itself on the fast track to success with Blinkit—thanks to Trailytics’ Ad-Auto Tool. Navigating a new advertising ecosystem can feel like steering a Formula 1 car through rush-hour traffic, but this case study proves that the right tech can put brands in the fast lane.

    With Q-commerce still in its early days, brands faced an uphill battle. Limited historical data, rising competition, and skyrocketing CPMs meant that scaling paid sales while maintaining a strong ROI was no easy feat. The FMCG brand needed a strategy that could drive consistent growth, optimise ad spend, and increase its share of voice (SOV) without breaking the bank.

    Trailytics’ Ad-Auto Tool brought much-needed automation and analytics to Blinkit’s evolving ad space. Designed for efficiency, this tool streamlined ad deployment, optimised bidding, and automated campaign management. Features like buybox automation, bulk actions, and keyword optimisation gave the brand a cutting-edge advantage.

    Trailytics approached the challenge with a structured, data-first strategy:

    . SKU & traffic experimentation: The team tested different SKUs, optimised bidding strategies, and analysed traffic patterns to identify the highest-performing products.

    .  Real-time campaign adjustments: Using automated insights, the brand dynamically adjusted its bidding and placement strategies to maximise visibility while maintaining cost efficiency.

    .  Balancing awareness & conversions: A blend of brand awareness campaigns and direct conversion ads ensured sustained long-term growth and immediate revenue impact.

    Phased approach for maximum impact

    1.  Phase 1 – Testing & learning (First three quarters)

    .    Identified winning SKUs through experimentation.

    .     Evaluated ad placements and optimised CPM bids.

    2.   Phase 2 – Scaling up (December 2023 – January 2024)

    .    Increased ad spends on high-performing SKUs.

    .     Launched time-sensitive campaigns to capture peak shopping hours.

    .    Balanced cost efficiency with aggressive scaling.

    The Results

    .  Consistent MoM sales growth: Sales surged steadily, peaking in December 2023 and January 2024.

    .   ROI optimisation: Despite rising CPMs, refined ad strategies boosted return on investment.

    .   Expanded brand visibility: Share of Voice on Blinkit saw a significant rise.

    .   Smart budget allocation: Data-backed decision-making ensured a balanced investment in awareness and conversion campaigns.

    Building on this success, Trailytics aims to refine its AI-driven targeting, expand into other Q-commerce platforms, and introduce predictive analytics for smarter ad spend optimisation. Continuous monitoring and agile adaptation will remain key as digital commerce continues to evolve.

    Through automation, data-driven decision-making, and strategic ad placement, Trailytics helped the FMCG brand crack the Blinkit code. In an industry where timing and targeting are everything, the ability to pivot, optimise, and scale is the secret sauce to sustained growth. And with AI-driven tools like Ad-Auto, brands are no longer just keeping up—they’re leading the charge.

     

  • Ormax Media introduces Ormax Mpact to revolutionise brand lift measurement

    Ormax Media introduces Ormax Mpact to revolutionise brand lift measurement

    MUMBAI: Ads are now sneakier than ever—slipping into your favourite reality show, casually making an appearance in blockbuster films, and popping up in places you least expect. But do they actually work? Ormax Mpact is here to find out. This state-of-the-art Brand Lift Measurement tool helps marketers navigate the ad clutter and determine what’s making waves and what’s just white noise.

    With India’s advertising space bursting at the seams, Ormax Media has launched this data-driven tool to evaluate and optimise brand partnerships, sponsorships, and advertising innovations. According to Ormax Media’s estimates, more than 8,000 major brand collaborations take place every year across various platforms, including sports sponsorships, reality show integrations, digital brand tie-ups, in-content product placements, and more. Ormax Mpact aims to quantify their effectiveness and ensure brands get the best bang for their buck.

    Ormax Mpact employs two sophisticated approaches to measure brand impact:

    . Audience vs. non-audience approach: This method compares individuals exposed to a specific media platform (such as a TV channel or digital platform) against those who aren’t, to measure its influence on key brand metrics.

    . Exposed vs. control approach: This model evaluates the impact of a particular creative—be it a TV ad, print campaign, or digital ad—by comparing those who have seen it with those who haven’t.

    By leveraging Ormax Media’s extensive 16 years of research & analytics and its robust online research panel of 300,000+ media consumers across 1,500+ towns in India, Ormax Mpact delivers rapid, cost-efficient campaign evaluations with quick turnaround times.

    Ormax Media founder & CEO Shailesh Kapoor highlighted the evolving nature of advertising, “We live in a time when ads aren’t just TV commercials anymore. Sponsorships, influencer tie-ups, and branded content are the new norm, and they come at a premium cost. With Ormax Mpact, we offer brands and media platforms a structured, data-backed approach to measure and refine their strategies, ensuring every rupee spent translates into real impact.”

    Echoing this sentiment, Ormax Media head – business development (TV, streaming & brands), Keerat Grewal added, “From an IPL sponsorship to a Shark Tank collaboration or a film integration like Pushpa 2, Ormax Mpact helps brands quantify their media investments. It also enables platforms—TV channels, AVOD services, print publications, social media—to build case studies that improve the effectiveness of their ad sales strategies.”

    Ormax Mpact is priced between Rs 2.5 lakh and Rs 6.5 lakh, depending on the research sample size. Having already built case studies across multiple industries, Ormax Media is targeting a broad spectrum of brands, media agencies, and platforms as potential users.

    In an advertising jungle where brands are battling for consumer eyeballs, Ormax Mpact is the ultimate survival tool-helping brands ensure their ad spend doesn’t just fade into the abyss. Because, let’s face it, if your ad spends flops, your brand’s just another tree falling in the forest with no one around to hear it.

  • Dentsu appoints Jeff Greenspoon as first-ever global chief client officer

    Dentsu appoints Jeff Greenspoon as first-ever global chief client officer

    MUMBAI: Leadership shake-ups at Dentsu just got more interesting. In a bold move, the agency has appointed Jeff Greenspoon as its first-ever standalone global chief client officer (CCO), marking a significant shift in its leadership structure. Greenspoon, a Dentsu veteran of over a decade, will continue serving as chief business officer, Americas, while taking on this expanded role.

    Reporting directly to Dentsu president and global CEO Hiroshi Igarashi, Greenspoon will spearhead client-centric global solutions, ensuring the agency delivers cohesive and strategic services across its international portfolio. His new mandate includes developing long-term strategies, fostering client relationships, and overseeing the global vision for Dentsu’s top-tier accounts.

    This appointment represents a first for Dentsu, which previously had a dual leadership model. Jacki Kelley, the last executive to hold the global CCO role, also served as CEO, Americas, before her departure in 2023. Greenspoon’s elevation signals Dentsu’s renewed focus on enhancing client services at a global scale.

    Having played an instrumental role in shaping Dentsu’s business strategy, Greenspoon previously led Dentsu Canada as CEO and was co-founder and CEO of digital creative agency Spoke, which Dentsu acquired in 2014. His track record in merging innovation, technology, and creative solutions makes him the right fit to lead Dentsu’s next evolution in global client strategy.

    With Greenspoon at the helm, Dentsu aims to strengthen its global service capabilities, optimise client engagement, and set new standards for client-focused innovation. The agency is betting big on its future—and with Greenspoon leading the charge, that bet looks like a smart one.

     

  • SW Network expands with SW Growth Labs, focused on data-driven brand growth

    SW Network expands with SW Growth Labs, focused on data-driven brand growth

    MUMBAI : SW Network has launched SW Growth Labs, a dynamic new vertical dedicated to performance marketing, media buying, and strategic brand growth. Built to drive measurable ROI, SW Growth Labs offers cutting-edge solutions in analytics, SEO, website development, and D2C scaling, empowering brands to thrive in an ever-evolving digital landscape.

    For nearly a decade, SW Network has built a reputation for branding, lead generation, and media buying. The launch of SW Growth Labs strengthens its capabilities, offering a data-driven, results-oriented approach that blends creativity with precision to drive sustainable success.

    Speaking on the launch, SW Network co-founder Raghav Bagai said, “SW Growth Labs is an extension of our commitment to integrated marketing solutions. By combining performance-driven strategies with our expertise in creative media, we aim to take brand growth to new heights.”

    SW Network co-founder Pranav Agarwal highlighted the agency’s evolution, stating, “This isn’t just an expansion—it’s the next step in our journey. SW Growth Labs will focus on high-impact, ROI-driven campaigns with a strong emphasis on D2C growth, lead generation, and digital excellence.”

    SW Growth Labs director Shlok Hari emphasised the vertical’s role in tactical media buying, marketplace expansion, and advanced analytics, adding, “We are here to push boundaries while maintaining transparency and innovation at our core.”  

  • SIDBI releases inaugural MSME Outlook Survey

    SIDBI releases inaugural MSME Outlook Survey

    MUMBAI: If you want to know what’s really happening in India’s bustling micro, small, and medium enterprise (MSME) sector, SIDBI has just made life easier. The Small Industries Development Bank of India (SIDBI) has released the inaugural edition of its MSME Outlook Survey, a quarterly report that takes the pulse of India’s MSMEs, delivering valuable insights into their performance, expectations, and market sentiment.

    The survey, covering manufacturing, services, and trading sectors, introduces two new indices—the MSME-Business Conditions Index (M-BCI) and the MSME-Business Expectations Index (M-BEI). These indices, ranging from 0 to 100, gauge market sentiment, with readings above 50 signalling optimism and those below 50 indicating caution.

    The MSME sector seems to be on an upward trajectory, with the latest survey painting a positive picture:

    . Business conditions are improving, with manufacturing leading at 60.33 M-BCI, followed closely by services at 59.67.

    . Optimism is high for the future, with M-BEI projections exceeding 60, while manufacturing alone soars past 70.

    . Sales growth, profitability, and production outlooks remain bullish, with order books filling up fast.

    . Manufacturers expect rising input costs but anticipate higher profitability due to increased production and selling prices.

    .15 per cent of MSMEs foresee improvements in skilled labour availability and infrastructure, including electricity supply and permit processing.

    . Employment levels remain stable, but 30-40 per cent of respondents plan to expand their workforce soon.

    .  Digital marketing, environmental protection, and technology adoption are gaining traction, as MSMEs embrace modern business strategies.

    Commenting on the survey launch, SIDBI chairman & managing director Manoj Mittal emphasised the importance of MSMEs in shaping the economy, “MSMEs are the backbone of the Indian economy and a vital driver of socio-economic change. This survey will provide stakeholders with valuable insights, enabling them to evaluate the current business climate and fine-tune their strategies.”

    The full report is available at www.sidbi.in.

  • How to Inspect Used and Second-Hand Cars Before Buying in Faridabad

    How to Inspect Used and Second-Hand Cars Before Buying in Faridabad

    Have you ever wondered how to ensure you’re making the right choice when buying a used car? It’s no secret that purchasing a second-hand car is a smart move for budget-conscious buyers, but it can also feel like navigating a maze of options and potential pitfalls. With the growing popularity of Used Cars in Faridabad and the wider region, it’s crucial to know what to look for to secure a vehicle that’s worth every rupee. Whether you’re eyeing a sedan, SUV, or hatchback, a thorough inspection is your best defence against buyer’s remorse.

    In this guide, we’ll break down the key steps to inspect Second Hand Cars in Faridabad and ensure you drive away with a reliable and high-quality vehicle.

    Begin with a Comprehensive Exterior Check

    The first impression of a car is its exterior, and this is where your inspection starts. Carefully examine the car’s body for dents, scratches, and rust spots. While minor cosmetic issues are often negotiable, extensive damage or signs of rust may indicate underlying problems.

    Key points to consider:

    • Look for inconsistencies in paint coluor, which might suggest previous accident repairs.

    • Check the condition of the tyres. Uneven wear can indicate alignment or suspension issues.

    • Inspect the lights, mirrors, and windshield for cracks or damages.

    These simple observations can tell you a lot about how well the vehicle was maintained and whether it has been involved in serious incidents.

    Inspect the Interior for Comfort and Functionality

    Once the exterior passes your scrutiny, move on to the car’s interior. The condition of the interior often reflects how well the vehicle has been cared for by its previous owner.

    What to check:

    • Seats and Upholstery: Look for tears, stains, or sagging cushions.

    • Dashboard and Controls: Test all switches, knobs, and buttons, including air conditioning, music system, and lights.

    • Odometer Reading: Ensure the mileage aligns with the car’s age and condition. A car that appears too worn for its mileage may have had its odometer tampered with.

    • Cabin Smell: Be alert to musty odour, which may indicate water damage.

    A well-maintained interior adds to the comfort of your driving experience and hints at the care the car has received.

    Check Under the Hood

    The engine is the heart of the car, and inspecting it is non-negotiable. While this might seem daunting, a few simple checks can give you confidence in the car’s performance.

    Here’s what to do:

    • Fluid Levels: Check engine oil, brake fluid, and coolant levels. Low or dirty fluids can indicate poor maintenance.

    • Belts and Hoses: Look for cracks and wear in the belts and hoses.

    • Battery Condition: Ensure the car’s battery terminals are clean and free of corrosion.

    • Engine Noise: Start the engine & listen for unusual noises like knocking or ticking.

    If you’re unsure about inspecting the engine yourself, it’s a good idea to hire a trusted mechanic to give you a detailed report. This is especially important when evaluating second hand cars in Faridabad, as mechanical issues may not always be visible at first glance.

    Don’t Skip the Underbody Inspection

    The car’s underbody often reveals problems that are easy to miss during a surface-level inspection. Rust, leaks, or damage to the chassis are red flags.

    What to watch out for:

    • Rust or Corrosion: Excessive rust can weaken the structure of the car.

    • Leaks: Check for oil, coolant, or transmission fluid leaks under the car.

    • Suspension: Test the suspension by pressing down on each corner of the car. It should bounce back smoothly without creaking.

    An underbody inspection is especially important for used cars in Delhi NCR, where traffic and environmental conditions can take a toll on vehicles.

    Test Drive: Your Ultimate Quality Check

    No inspection is complete without a thorough test drive. This is your chance to experience the car’s performance first-hand and identify any issues that might not be visible otherwise.

    During the test drive:

    • Braking: Check for smooth, noise-free braking. The car shouldn’t pull to one side when you brake.

    • Steering: The steering should feel responsive and not vibrate or wobble.

    • Transmission: Whether manual or automatic, gear shifts should be smooth and effortless.

    • Noise Levels: Pay attention to any rattles, squeaks, or other unusual noises.

    Drive on different types of roads, if possible, including highways and uneven surfaces, to get a complete picture of the car’s performance.

    Verify Documentation and Service History

    A car might look and drive perfectly, but the paperwork is where its true history lies. Verify that all documentation is in order to avoid legal or financial troubles down the line.

    Key documents to check:

    • Registration Certificate (RC): Ensure it’s genuine and matches the vehicle details.

    • Insurance Papers: Confirm the car is insured and check for any past claims.

    • Pollution Under Control (PUC) Certificate: This is mandatory and indicates that the car meets emission standards.

    • Service Records: A well-maintained car will have consistent service records.

    For buyers in Faridabad or considering Second Hand Cars in Delhi NCR, these records are crucial to understanding the car’s history and ensuring you’re making a safe purchase.

    Make an Informed Choice

    Buying a used car can be a rewarding experience when done right. By following these inspection tips, you can confidently evaluate used cars in Faridabad and avoid costly mistakes. From a careful exterior and interior check to a detailed test drive and documentation review, every step matters in ensuring you’re getting value for your money.

    If you’re purchasing through online platforms or trusted dealers, prioritise transparency and insist on detailed inspections and reports. Remember, investing time in a thorough inspection saves you from unexpected expenses and ensures you drive away with a reliable, high-quality vehicle.

    Your perfect car is out there, waiting for you. All it takes is a little patience and attention to detail to make it yours!

     

  • Today’s workplaces need people who can think on their feet and work well with others: Sri Charan Lakkaraju

    Today’s workplaces need people who can think on their feet and work well with others: Sri Charan Lakkaraju

    Mumbai:  Student Tribe is dedicated to empowering students from tier two and tier three colleges who often lack access to the same opportunities as their peers in top-tier institutions. With a community of over 650,000 students across eighth cities and a cumulative reach of 2.5 million on social platforms, Student Tribe connects students with brands and companies, providing a wide range of career and skill-building opportunities.

    The recent government initiative of generating employment and sponsoring higher education programs has emphasised the importance of internships, higher education and jobs amongst the younger generation. Understanding the need of many students getting limited exposure in tier two and tier three colleges to internships, networking events, and connections with industry professionals, Student Tribe caters to these students trying to provide them with equal opportunities.

    Sri Charan Lakkaraju is a leader in the education industry, with over 15 years of experience driving transformative change and fostering innovation. As the founder and CEO of Student Tribe, a platform dedicated to bridging opportunity gaps for students from tier two and tier three colleges, he has empowered hundreds of thousands of students to pursue meaningful careers and education.

    Indiantelevision.com caught up with Lakkaraju, where he explained about Student Tribe, skill development & upskilling, expansion plans  and a lot more.

    Edited excerpts

    On Student Tribe and its vision for empowering the student community

    Student Tribe exists to recognise and nurture talent from tier two and tier three colleges. We believe that every student deserves an opportunity to grow, regardless of their background. Our approach focuses on building students’ intellectual, financial, and social capabilities to prepare them for successful careers. We’re creating a platform where talent meets opportunity, breaking down barriers that often hold back students from smaller colleges.

    On Student Tribe focusing on skill development and upskilling for students in today’s competitive landscape

    At Student Tribe, our approach to skill development is shaped by industry requirements and market trends. Occasionally, free workshops are offered for students, providing valuable learning opportunities. For selective students who are eager to pursue their interests with dedication, exclusive cohorts are offered, designed for those who are committed and passionate about their growth.

    Through our social media content, we act as a filter, offering free resources, upskilling opportunities, and the best scholarships available. We also keep students updated with essential details, such as exam dates and other key student-related information. Our academics team collaborates with industry experts to ensure that the programs we offer provide hands-on experience, mentorship, and real-world projects. By maintaining regular dialogue with companies and industry leaders, we adapt our training to meet evolving workplace needs, ensuring that students develop relevant skills and stay aligned with current market demands.

    On Student Tribe collaborating with brands to ensure students from tier two and tier three cities have access to equal opportunities

    And.Our Community Marketing as a Service (CMAS) model creates meaningful connections between brands and students. We leverage both online platforms – through not only our social media assets but also nano and micro-influencers, college networks and offline engagement through immersive campus experiences. This dual approach helps brands build authentic relationships while providing students with various opportunities, such as gig work and exclusive brand collaborations. By joining the Student Tribe Community, students can gain access to flexible earning opportunities, skill-building experiences, and more!

    On believing internships are critical for students’ career development, facilitating these opportunities

    Internships provide students with hands-on experience, bridging the gap between theoretical knowledge and practical application. Student Tribe connects students with internships that align with their skills and aspirations. By leveraging our partnerships with companies, we ensure that students gain exposure to real-world challenges and build the confidence to step into their careers. Finding these opportunities couldn’t be easier.

    The st. App brings two fresh internships every day, while our ST Opportunities Instagram page shares three to four exciting openings daily.

    This constant stream of curated roles creates endless possibilities for career growth. From tech to marketing to design, every opportunity is just a tap away.

    On the key employment challenges faced by students today

    Today’s workplaces need people who can think on their feet and work well with others.

    Our community helps students develop not just technical skills but also essential soft skills through natural interaction and collaboration. Every week we bring in new chances to grow together.

    For instance, our recent event brought together over 1000 students from 60+ colleges, but that’s just one of many opportunities we create. It’s amazing to see how a simple conversation at one of our events can spark friendships, future collaborations, or even career opportunities. This constant flow of interactions is shaping students into confident individuals who are ready to make their mark.

    On some of the major skill gaps you observe between companies’ expectations and students’ capabilities

    Beyond the obvious gap between education and industry needs, students often lack the confidence and exposure Many students feel stuck in their shells, unsure about stepping into the real world. That’s why we’ve created a space that feels like home – where genuine connections help everyone grow. Here, students discover their strengths by learning from each other’s journeys, turning shared experiences into stepping stones.

    Through regular meetups, project collaborations, and honest talks, even the quietest voices find their strength. You’ll see someone who rarely spoke up now leading discussions, or a student who used to hang back now reaching out to help others. As bonds deepen and confidence builds, we’re not just preparing for tomorrow, we’re growing into a family where everyone has each other’s back. It’s amazing how a simple “I’ve been there too” can transform self-doubt into self-belief.

    On mental health becoming a growing concern

    Mental well-being thrives when we support each other, which is exactly what our St. CARE initiative is all about. Through our Happy Students Network creates safe spaces where students help students, building understanding and resilience together. This community-based approach ensures that no student faces their challenges alone and while students lead the way in supporting each other, our professional team is always there when needed. We’re also sensitizing students on social media through the st.care page getting people talking about multiple topics that were once taboo. We are trying to show everyone that it’s okay and actually pretty cool  to open up about mental health and reach out for support.

    On some innovative strategies that helps brands to reach effectively

    Our approach centers on authentic community engagement. Instead of viewing students as a target audience, we create spaces where brands become part of the student journey. Through student influencers, community events, and collaborative projects, brands integrate naturally into student life, leading to meaningful relationships built on trust and shared experiences.

    On building a community-centric approach that benefits students

    Our community is a living ecosystem where growth happens naturally through interaction and collaboration. Students find mentors, build friendships, and discover opportunities within a supportive network. This organic approach to development helps them build confidence, discover their strengths, and prepare for their careers while being supported by peers who share their journey.

    On the future plans for Student Tribe

    As our community grows, we’re focusing on deepening connections and creating more opportunities for collaborative learning. While expanding across southern and western India, our priority remains building strong local student communities. We’re exploring new ways to bring emerging opportunities in AI, blockchain, and other fields to our members while ensuring our community-first approach continues to support holistic student development. By creating meaningful collaborations with brands, institutions, and industry leaders, we aim to provide a wider range of experiences and resources that empower students to thrive in an ever-evolving world.

  • Vita Student announces availability for 25/26

    Vita Student announces availability for 25/26

    Mumbai: Vita Student has announced public availability, which is now live at vitastudent.com. With many of its rooms already ring-fenced for existing customers who have chosen to rebook, the remaining rooms are expected to sell out quickly for the premium accommodation experience on offer.

    As part of this launch, Vita Student is offering a compelling incentive where students who book on 12 November will receive one week of free rent. This limited-time offer serves as a valuable opportunity for students to secure their ideal living spaces while maximizing their budgets.

    Vita Student India head of business growth Maitry Upreti stated, “Launching at this time gives savvy students who are already planning ahead, the opportunity to get their hands on the best available rooms at the best possible price.”

    Vita Student properties are renowned for their modern amenities and vibrant communities that support academic success and personal development. With the pricing now live for 25/26, students can take advantage of competitive rates while enjoying the benefits of a supportive living environment.

    Students are encouraged to visit the Vita Student website for more information on the new pricing and the exclusive one-week free rent offer.

  • Zee’s Independent Investigation Committee finds no material irregularities

    Zee’s Independent Investigation Committee finds no material irregularities

    Mumbai: The Independent Investigation Committee (IIC) constituted by the board of directors of Zee Entertainment Enterprises (Zee) submitted its report to the board of the company.

    The committee, chaired by High Court of Allahabad’s former judge Justice Dr Satish Chandra, comprises Zee’s two independent directors – Audit Committee chairman and the Institute of Chartered Accountants of India former president Uttam Prakash Agarwal and Nomination and Remuneration Committee chairman, lawyer, author, and academic practitioner in HR and organisation development Dr. P.V Ramana Murthy. The committee conducted a thorough review of all allegations raised by the regulatory agencies. They carried out an extensive fact-checking exercise to verify all the documents and information provided by the company during the investigations to SEBI.

    Since its inception, the committee invested substantial time to delve deeper into the areas of concern highlighted by regulatory agencies to curb the spread of misinformation. The committee sought advice from reputed external audit firms, taxation, and regulatory experts to ensure a comprehensive review.

    Key points from the report include:

    . The committee noted that the company provided complete support and shared detailed responses with SEBI.

    .  The company has implemented necessary remedial measures in respect of past issues already reviewed by SEBI.

    .  The company and board have provided evidence that appropriate and timely actions were taken to address SEBI’s concerns.

    . The transactions under investigation did not adversely affect the company or its shareholders and were part of normal business operations. No material irregularities were reported.

    . No further corrective or legal measures are required.

    Dr Chandra commented, “We conducted a detailed review of all allegations, and necessary submissions have been made to the Board. The efforts of the Committee members, along with external advisors, enabled a comprehensive evaluation. We have not found anything adverse in the Company’s operations.”

    The board has advised Zee to settle any pending adjudication proceedings with SEBI in a time-bound manner and focus on enhancing performance and profitability in line with the strategic growth plan implemented by the MD & CEO.

    On 27 February 2024, the board of Zee instituted the IIC to address allegations raised by regulatory authorities in the interest of shareholders and stakeholders.