Category: Resources

Mumbai: Going from a complete no-show for India on day one of Cannes Lions 2023 to bagging 6 metals on day two, could this be considered a silver lining for the country’s advertising fraternity?

Inspite of winning a gold, three silver and two bronze Lions on day two at the international festival of creativity this year, India still lags behind as compared to its performance last year. Last year, on day two, the Indian contingent had made it to 10 metals (combining the seven metals on the first day which included two Grands Prix, and three on the second day).

This year on day two, FCB India bagged the first-ever gold Lion awarded to India in the Industry Craft category for its work titled ‘Untangling the Politics of hair’ done for Stir Magazine.

The agency also won two silver Lions in the Entertainment category – one each for its Chatpat campaign done for SOS Children’s Villages, and TR for Teacher campaign done for Navneet.

The third Silver was grabbed by Airtel’s ‘175 Replayed’ campaign created by Leo Burnett Mumbai in the Entertainment Lions for Sport category.

Amongst the bronze Lions for India, DDB Mudra Mumbai garnered a bronze Lion for its Machinegun Mouth campaign done for Battleground Mobile India in the Entertainment Lions for Gaming category.

The second bronze Lion was won by Dentsu Creative Gurugram for its campaign titled ‘The Everything Book’ done for Vedantu in the Design category.

Mumbai: CreatorsClout, a talent management agency in India is thrilled to announce its partnership with popular Bollywood actor and influencer Himansh Kohli. As part of this collaboration, CreatorsClout will manage and represent Kohli in all his brand partnerships and influencer activities, leveraging his immense popularity and talent to create impactful campaigns.

Kohli first made his mark in the silver screen with his debut film, ‘Yaariyaan,’ and has since captivated audiences with his performances in numerous films and music videos, including popular hits like ‘Bewafa Tera Muskurana’, ‘Dil Galti Kar Baitha Hai’, and ‘Mast Nazaron Se’. With a massive fan following and charismatic on-screen presence, Kohli has solidified his position as one of the most sought-after influencers, admired by millions around the globe. Presently, he boasts an impressive following of 3 million on Instagram alone.

Creators Clout, known for its expertise in talent management recognises immense potential that Kohli brings to the table. With this, CreatorsClout aims to amplify his influence and provide him with unparalleled opportunities to collaborate with top brands across various industries.

The agency’s extensive network and deep industry knowledge will empower Kohli to further expand his horizons and establish long-term partnerships with leading brands. CreatorsClout’s team of seasoned professionals will work closely with Kohli to curate innovative campaigns, ensuring that each collaboration showcases his unique style, authenticity, and charm.

“We are delighted to welcome Himansh to the CreatorsClout family,” said CreatorsClout chief operating officer Aayushi Aggarwal. “Himansh’s talent, passion, and influence make him a valuable addition to our roster of exclusive influencers. With our expertise and strategic approach, we are excited to take his brand collaborations to new heights and help him reach a wider audience. Together, we will create exceptional content that resonates with both brands and his dedicated fan base,” she added.

Kohli expressed his enthusiasm about the partnership, stating, “I am thrilled to be joining hands with CreatorsClout. Their commitment to nurturing talent align perfectly with my vision. I believe this collaboration will unlock incredible opportunities for me to connect with my fans and explore exciting projects with renowned brands. I look forward to embarking on this journey and creating memorable campaigns together.”

Mumbai: Five months after its launch in Davos and subsequent global wake-up call at the Super Bowl, Working with Cancer has been recognised by Cannes Lions with the Grand Prix for Good, designed to celebrate the use of creativity to positively impact not only business and brand, but also the world at large.

With over 600 pledging businesses, impacting more than 20 million employees, Working with Cancer is a true cross industry coalition, driving societal progress across cultures and geographies, to end the stigma of cancer in the workplace. Momentum continues to soar, spanning corporate sectors including government, most recently with the French state confirming to sign the pledge.

Publicis Groupe global CEO and chairman Arthur Sadoun commented, “On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating Working with Cancer to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.”

Jury President of Health and Wellness and VMLY&R Chicago CCO Mel Routhier added, “Working with Cancer stopped us in our tracks. We not only saw a brilliantly creative idea, but we also saw a globally impactful one-with scale, inclusivity and the real potential to change employee care forever. To think that this point in time could mark the beginning of what will one day be seen as table stakes for how companies support their employees is exceptionally powerful. And most deserving of the ultimate recognition in the Grand Prix For Good.”

Mumbai: Cannes Lions kicked off the 70th edition of the Festival with the first Awards Show of the week. The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions were announced, as well as the Lions Health and United Nations Foundation Grand Prix for Good. 

This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.

LIONS CEO Simon Cook said, “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.” 

The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded – nine Gold, 19 Silver and 30 Bronze. The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’ With witty responses across 500 print, digital and outdoor executions, the work was delivered with impressive scale.  Commenting on the win, Outdoor Lions Jury President, Javier Campopiano, Worldwide Chief Creative Officer at Grey and Global Chief Creative Officer of OpenX From WPP, Grey/OpenX, said, “Under the surface of a classical OOH campaign, lays a platform that can hold an infinite amount of human truths, stories, desires, emotions, that can be crafted to connect with people wherever they are in their lives, geographically or emotionally.”

 In the Print & Publishing Lions, which honour creativity in circulation, 814 entries were received and 26 Lions awarded – four Gold, seven Silver, and 14 Bronze Lions, and the Grand Prix went to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper. The work honours freedom of speech in Lebanon and the crisis that affected the publishing industry, using the newspaper’s daily edition to revive publications that had been shut down due to political failure and pressure. The Print & Publishing Jury said,“The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publication can be.”

Radio & Audio Lions, celebrating creativity that is wired for sound, received 715 entries and 22 Lions were awarded – three Gold, seven Silver, and 11 Bronze Lions. The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand. 

In the Health & Wellness Lions, honouring creativity for personal well-being, 1297 entries were received and 37 Lions awarded – six Gold, 13 Silver and 17 Bronze. The Grand Prix went to ‘The Last Performance’ By Special, Auckland, for Partners Life. This disruptive piece of work challenged Kiwis to rethink preconceptions around life insurance, encouraging New Zealanders to take action. 

In the Pharma Lions, which celebrate life-changing creativity, from 354 entries, 13 Lions were awarded –  two Gold, four Silver, and six Bronze Lions. The Jury awarded the Pharma Grand Prix to ‘Scrolling Therapy’ for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago. 

The Lions Health and United Nations Foundation Grand Prix for Good was also announced and the Grand Prix went to ‘Working with Cancer’ for Memorial Sloan Kettering Cancer Center (MSK), by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London. 

Special awards also awarded: 

The Healthcare Network of the Year –

Rank: 

1. FCB Health
2. Klick Health
3. PUBLICIS 

Healthcare Agency of the Year –

Rank:

1. AREA 23, an IPG Health Network Company, New York, USA
2. KLICK HEALTH, Toronto, Canada
3. 21GRAMS, Part Of Real Chemistry, New York, USA

Mumbai: Day 1 of the Cannes Lions 2023, the international festival of creativity, proved to be quite a downer for the Indian contingent, with the country being unable to grab a single metal at the event.

The results for six categories were announced on day 1 – out of which India had no shortlist in three of them (Health Grand Prix for Good, Health & Wellness, and Pharma).

The three categories in which India had shortlists included:

Radio and Audio –

‘The Unheard Spotify Playlist’ by Wondrlab for Spotify

Print and Publishing –

‘Why Is This A Swiggy Ad?’ by Talented for Swiggy

Outdoor-

‘Suraksha Teeka’ by Dentsu Creative for Mortein

Winning seven metals last year, including two Grands Prix, three Silver Lions, and two Bronze Lions, on the first day of the fest – India had set hopes high. The question is – will it be able to keep the flag high this year too?

Mumbai: Cannes Lions, the international festival that rewards creativity, began today. Indian creative agencies have put their best foot forward, and have secured a total of 57 shortlists across 18 categories as of now.

Outdoor category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Design for Promotional Items)

Print & Publishing category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Single-market Campaign)

Radio & Audio category –

· THE UNHEARD PLAYLIST – SPOTIFY – WONDRLAB INDIA, Mumbai INDIA (Breakthrough on a Budget)

Design category –

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Promotional Printed Media)

Film Craft category –

· ODE TO MUMBAI | ACKO LOVES MUMBAI |#WELCOMECHANGE – ACKO GENERAL INSURANCE – SUBHAJIT MUKHERJEE, Mumbai INDIA – HUNGRY FILMS, Mumbai (Use of Original Music)

· JSW STEEL – ALWAYS AROUND – JSW STEEL – STUDIO EEKSAURUS, Mumbai INDIA (Use of Original Music)

Industry craft category –

· UNTANGLING THE POLITICS OF HAIR – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Brand & Communications Design)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Print & Publishing)

· UNTANGLING THE POLITICS OF HAIR – POSTER 1 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· UNTANGLING THE POLITICS OF HAIR – POSTER 3 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

Creative B2B category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Effectiveness & Measurement)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai / FCB INDIA, Gurugram   USA (Breakthrough on a Budget)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Market Disruption)

Creative Data category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Technology)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Use of Real-time Data)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Integration)

Direct category –

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Food & Drink)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA  (Use of Print / Outdoor)

Media category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Healthcare)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA (Use of Print)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Use of Ambient Media: Small Scale)

· #NOPRESSUREDELIVERY – RALCO AUTOMOTIVE – BBDO INDIA, Mumbai INDIA (Local Brand)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Social Behaviour & Cultural Insight)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

· THE MISSING CHAPTER – WHISPER – ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai (Media Insights & Strategy)

· TRIXY CINEGAME, BRINGING ALIVE 3 LAYERS OF FUN – KWALITY WALLS TRIXY – MINDSHARE INDIA, Mumbai INDIA (Media Insights & Strategy)

· THUMBSTOPPING BEAUTY BIASES – DOVE – MINDSHARE INDIA, Mumbai INDIA (Use of Data & Analytics)

PR category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Community Management)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Use of Events & Stunts)

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo (Cultural Insight)

Social & Influencer category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Retail)

· MTV BOTHARD – MTV – DDB MUDRA GROUP, Mumbai INDIA KRDS SOFTWARE DEVELOPMENT PVT LTD, Chennai (Media / Entertainment)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai  (Innovative Use of Community )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· THE GREAT CELEBRITY HACK – BURGER KING – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Co-Creation & User Generated Content )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA  (Multi-platform Social Campaign)

· FIAMA TALKING MEMES – FIAMA – BRAND DAVID COMMUNICATIONS, Mumbai INDIA HUNGRY FILMS, Mumbai (Social Behaviour)

Entertainment category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Live Entertainment)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Influencer & Co-Creation)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai/FCB INDIA, Gurugram  USA FCB KINNECT, Mumbai / FCB INDIA, Gurugram  (Influencer & Co-Creation)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Partnerships with Talent)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo, BASTA FILMS, Mumbai (Social Behaviour & Cultural Insight)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Social Behaviour & Cultural Insight)

Entertainment Lions For Gaming category –

· MACHINEGUN MOUTH – BATTLEGROUND MOBILE INDIA GAME RESPONSIBLY – DDB MUDRA GROUP, Mumbai INDIA (Audio-visual Content)

Entertainment Lions for Sports category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Brand Storytelling)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Sports Live Experience )

Brand Experience & Activation category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· THE RESPONSIBLE MANHOLE – TVS MOTORS COMPANY – DENTSU CREATIVE, Mumbai INDIA (Single-market Campaign)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Single-market Campaign)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

Innovation category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / PEPSICO, Gurgaon / CROPIN, Bangalore INDIA (Scalable Innovation)

Glass: The Lion For Change category  –

· DOVE THE BEAUTY REPORT CARD – #STOPTHEBEAUTYTEST – DOVE MUMBAI, INDIA DOVE SELF-ESTEEM PROJECT – OGILVY, Mumbai INDIA

Mumbai: 13 June marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand architecture that more clearly tells its story. In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.

The refresh kicks off on 13 June, with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.

As one of the six largest groups globally with more than 22,000 people in over 100 countries, a single, modernized, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. Realized in collaboration with Conran Design Group, the new brand is all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business.

“Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations,” commented Havas chairman and CEO Yannick Bolloré.

“Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio,” remarked Conran Design Group global CEO Thom Newton.

New Delhi, June 2023: Mixed Route Juice, one of the fastest growing social and content agencies has bagged the digital and social media mandate for Nutri Binge, the healthy snacking brand of rapidly growing FMCG start-up Fitfire Consumer Private Limited.

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office and will take care of the entire Nutri Binge product portfolio. As per the mandate, the agency will focus on strengthening the brand’s presence in the health and wellness-focused Foods & Beverage market.

Fitfire Consumer Private Limited is a new-age FMCG startup founded by Anindya Sengupta that will offer best quality hygienically packed food products to consumers across all income groups. The company launched its Healthy Snacking brand “Nutri Binge” across online and offline channels in February 2023. The initial product portfolio consists of Nuts and Dry Fruits. The range of products will be expanded in a phased manner to provide a wide variety of nutritious yet tasty choices to consumers pan India.

Speaking on the win, Mixed Route Juice co-founder & creative head Amrita Sharma said, “We at Mixed Route Juice, are extremely elated to be collaborating with this exciting new brand – Nutri Binge in the FMCG – Foods sector. With a clear understanding of the brand’s priorities, we are conscious of our role as strategic partners and intend to use our vast experience and expertise to implement creative, disruptive & strong social and digital campaigns that will help Nutri Binge elevate their brand reputation and engagement multi folds in the ever-competitive market.”

Fitfire Consumer founder & CEO Anindya Sengupta said, “We are excited about our new strategic partnership with Mixed Route Juice. Healthy snacking is one of the biggest growing sectors globally as well as in India and we are relying highly on the firm’s experience and expertise to help us strengthen the brand awareness and visibility of our flagship brand – Nutri Binge. MRJ is a young and dynamic agency and we believe they will give a vibrant approach to the brand’s content and messaging to make it stand apart from the competition.”