Category: Ad agencies

Mumbai: Day 1 of the Cannes Lions 2023, the international festival of creativity, proved to be quite a downer for the Indian contingent, with the country being unable to grab a single metal at the event.

The results for six categories were announced on day 1 – out of which India had no shortlist in three of them (Health Grand Prix for Good, Health & Wellness, and Pharma).

The three categories in which India had shortlists included:

Radio and Audio –

‘The Unheard Spotify Playlist’ by Wondrlab for Spotify

Print and Publishing –

‘Why Is This A Swiggy Ad?’ by Talented for Swiggy

Outdoor-

‘Suraksha Teeka’ by Dentsu Creative for Mortein

Winning seven metals last year, including two Grands Prix, three Silver Lions, and two Bronze Lions, on the first day of the fest – India had set hopes high. The question is – will it be able to keep the flag high this year too?

Mumbai: Cannes Lions, the international festival that rewards creativity, began today. Indian creative agencies have put their best foot forward, and have secured a total of 57 shortlists across 18 categories as of now.

Outdoor category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Design for Promotional Items)

Print & Publishing category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Single-market Campaign)

Radio & Audio category –

· THE UNHEARD PLAYLIST – SPOTIFY – WONDRLAB INDIA, Mumbai INDIA (Breakthrough on a Budget)

Design category –

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Promotional Printed Media)

Film Craft category –

· ODE TO MUMBAI | ACKO LOVES MUMBAI |#WELCOMECHANGE – ACKO GENERAL INSURANCE – SUBHAJIT MUKHERJEE, Mumbai INDIA – HUNGRY FILMS, Mumbai (Use of Original Music)

· JSW STEEL – ALWAYS AROUND – JSW STEEL – STUDIO EEKSAURUS, Mumbai INDIA (Use of Original Music)

Industry craft category –

· UNTANGLING THE POLITICS OF HAIR – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Brand & Communications Design)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Print & Publishing)

· UNTANGLING THE POLITICS OF HAIR – POSTER 1 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· UNTANGLING THE POLITICS OF HAIR – POSTER 3 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

Creative B2B category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Effectiveness & Measurement)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai / FCB INDIA, Gurugram   USA (Breakthrough on a Budget)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Market Disruption)

Creative Data category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Technology)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Use of Real-time Data)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Integration)

Direct category –

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Food & Drink)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA  (Use of Print / Outdoor)

Media category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Healthcare)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA (Use of Print)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Use of Ambient Media: Small Scale)

· #NOPRESSUREDELIVERY – RALCO AUTOMOTIVE – BBDO INDIA, Mumbai INDIA (Local Brand)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Social Behaviour & Cultural Insight)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

· THE MISSING CHAPTER – WHISPER – ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai (Media Insights & Strategy)

· TRIXY CINEGAME, BRINGING ALIVE 3 LAYERS OF FUN – KWALITY WALLS TRIXY – MINDSHARE INDIA, Mumbai INDIA (Media Insights & Strategy)

· THUMBSTOPPING BEAUTY BIASES – DOVE – MINDSHARE INDIA, Mumbai INDIA (Use of Data & Analytics)

PR category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Community Management)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Use of Events & Stunts)

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo (Cultural Insight)

Social & Influencer category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Retail)

· MTV BOTHARD – MTV – DDB MUDRA GROUP, Mumbai INDIA KRDS SOFTWARE DEVELOPMENT PVT LTD, Chennai (Media / Entertainment)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai  (Innovative Use of Community )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· THE GREAT CELEBRITY HACK – BURGER KING – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Co-Creation & User Generated Content )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA  (Multi-platform Social Campaign)

· FIAMA TALKING MEMES – FIAMA – BRAND DAVID COMMUNICATIONS, Mumbai INDIA HUNGRY FILMS, Mumbai (Social Behaviour)

Entertainment category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Live Entertainment)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Influencer & Co-Creation)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai/FCB INDIA, Gurugram  USA FCB KINNECT, Mumbai / FCB INDIA, Gurugram  (Influencer & Co-Creation)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Partnerships with Talent)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo, BASTA FILMS, Mumbai (Social Behaviour & Cultural Insight)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Social Behaviour & Cultural Insight)

Entertainment Lions For Gaming category –

· MACHINEGUN MOUTH – BATTLEGROUND MOBILE INDIA GAME RESPONSIBLY – DDB MUDRA GROUP, Mumbai INDIA (Audio-visual Content)

Entertainment Lions for Sports category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Brand Storytelling)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Sports Live Experience )

Brand Experience & Activation category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· THE RESPONSIBLE MANHOLE – TVS MOTORS COMPANY – DENTSU CREATIVE, Mumbai INDIA (Single-market Campaign)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Single-market Campaign)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

Innovation category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / PEPSICO, Gurgaon / CROPIN, Bangalore INDIA (Scalable Innovation)

Glass: The Lion For Change category  –

· DOVE THE BEAUTY REPORT CARD – #STOPTHEBEAUTYTEST – DOVE MUMBAI, INDIA DOVE SELF-ESTEEM PROJECT – OGILVY, Mumbai INDIA

Mumbai: 13 June marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand architecture that more clearly tells its story. In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.

The refresh kicks off on 13 June, with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.

As one of the six largest groups globally with more than 22,000 people in over 100 countries, a single, modernized, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. Realized in collaboration with Conran Design Group, the new brand is all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business.

“Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations,” commented Havas chairman and CEO Yannick Bolloré.

“Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio,” remarked Conran Design Group global CEO Thom Newton.

New Delhi, June 2023: Mixed Route Juice, one of the fastest growing social and content agencies has bagged the digital and social media mandate for Nutri Binge, the healthy snacking brand of rapidly growing FMCG start-up Fitfire Consumer Private Limited.

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office and will take care of the entire Nutri Binge product portfolio. As per the mandate, the agency will focus on strengthening the brand’s presence in the health and wellness-focused Foods & Beverage market.

Fitfire Consumer Private Limited is a new-age FMCG startup founded by Anindya Sengupta that will offer best quality hygienically packed food products to consumers across all income groups. The company launched its Healthy Snacking brand “Nutri Binge” across online and offline channels in February 2023. The initial product portfolio consists of Nuts and Dry Fruits. The range of products will be expanded in a phased manner to provide a wide variety of nutritious yet tasty choices to consumers pan India.

Speaking on the win, Mixed Route Juice co-founder & creative head Amrita Sharma said, “We at Mixed Route Juice, are extremely elated to be collaborating with this exciting new brand – Nutri Binge in the FMCG – Foods sector. With a clear understanding of the brand’s priorities, we are conscious of our role as strategic partners and intend to use our vast experience and expertise to implement creative, disruptive & strong social and digital campaigns that will help Nutri Binge elevate their brand reputation and engagement multi folds in the ever-competitive market.”

Fitfire Consumer founder & CEO Anindya Sengupta said, “We are excited about our new strategic partnership with Mixed Route Juice. Healthy snacking is one of the biggest growing sectors globally as well as in India and we are relying highly on the firm’s experience and expertise to help us strengthen the brand awareness and visibility of our flagship brand – Nutri Binge. MRJ is a young and dynamic agency and we believe they will give a vibrant approach to the brand’s content and messaging to make it stand apart from the competition.”

Mumbai: In a landmark moment, NeuralGarage’s ‘VisualDub’, a generative AI technology, has made history by becoming the first-ever implementation of generative AI for multilingual lip sync of dialogues in advertising. With its language-agnostic lipsync capabilities, NeuralGarage helped Amazon create native, authentic visual dubbing for their Amazon Daily and Amazon Fresh advertising creatives that recently went live on TV and digital platforms.

NeuralGarage, a deep tech startup from Bengaluru, has managed to break new ground in the advertising and marketing domain with its generative AI technology, VisualDub, that helps with multilingual lipsync in content & media. Advertising creatives and other marketing content in India are usually produced and shot in one language (usually Hindi) and then dubbed into several different languages, making them look inauthentic to regional viewers. NeuralGarage helps repurpose those creatives by making them look native and local for regional consumers through its proprietary technology, VisualDub.

The NeuralGarage team has collaborated with Amazon India for their Amazon Daily (agency: Ogilvy) and Amazon Fresh (agency: Media.Monks) ad campaigns that went live across TV and digital platforms. Its collaboration with the e-commerce giant represents a global first-use case of integrating generative AI technology in multilingual lipsync. VisualDub, being language agnostic, makes dubbed content look natural and syncs the lips and jaw movements of the actors within the video to make it more visually authentic. It helped Amazon India with visually dubbing its ad creatives into seven different regional languages.

NeuralGarage co-founder and CEO Mandar Natekar said, “There is a lot of news around what is possible with generative AI technology, but it takes a client like Amazon to back new tech into its business, actually walk the talk, and show the world what is possible. We are thrilled to collaborate with Amazon on these campaigns and showcase the power of our tech. It has always been our vision at NeuralGarage to harness the true potential of generative AI to make communication seamless & make dubbed content look visually authentic. I am thankful to Amazon India who gave a budding Indian startup like ours a chance to demonstrate the scope of ‘VisualDub’. We are committed to pushing the boundaries in advertising and marketing further with our proprietary tech and this is just the start!” 

The news of their current collaboration is particularly remarkable since a generative AI solution like this has not been executed at this scale across multiple languages on longer dialogues & scenes globally. For an India-based startup to deliver this complex solution is great news and bodes well for the Indian startup ecosystem. In a country with over 22 primary languages, there is an urgent need to personalise content on digital platforms, OTTs, theatrical releases & broadcast networks and NeuralGarage is looking to play an essential role in that. Through a global lens, the market and scope will be substantially greater.

With cultural sensitivity gaining increasing focus, a country like India with such a rich cultural heritage and diverse languages, generative AI certainly holds the promise for advertisers, content creators, and filmmakers to synchronise lip movements with the dialogue enabling a stronger connection with the consumers. This story is also likely to play out similarly across the world.

With AI language models, tools, and software dominating the news cycles worldwide, competition is heating up within the space regarding who can come up with the next revolutionary innovation. Such a success story for a generative AI startup would only serve as an inspiration to similar startups.

NeuralGarage co-founder and CTO Subhabrata Debnath stated, “The aim behind ‘VisualDub’ has been to minimise visual dissonance in content and media. We are committed to fostering innovation in this space to amplify its capabilities and extend its reach into several other industries. We believe that our work will allow the seamless creation of multilingual lip-synced content that will build a stronger and closer bond between content creators and consumers.”

With AI poised to influence most businesses & industries, NeuralGarage is well-placed to aggressively sustain its momentum into tech development and elevate VisualDub to revolutionise content creation and the last-mile consumer experience.

Mumbai: Based on point totals for wins in The One Show 2023 announced last week during creative week in New York, Ogilvy Group Thailand Bangkok is Asia-Pacific Agency of the Year and #7 worldwide in The One Show 2023 Global Creative Rankings.

The top ten agencies in the region are as follows:

The One Show 2023 Asia Pacific Agency Rankings 

1. Ogilvy Group Thailand Bangkok

2. Leo Burnett India Mumbai

3. The Monkeys Sydney

4. Dentsu Tokyo

5. TBWAJuice Beijing

6. Serviceplan Korea Seoul

7. Thinkerbell Sydney

8. DDB Mudra Group Mumbai (tie)

8. Special Auckland (tie)

10. Dentsu Creative Hong Kong

In addition, Gumpon Laksanajinda, CCO, and Nopadol Srikieatikajohn, chairman, both at Ogilvy Group Thailand Bangkok, were tied for The One Show 2023 APAC Creative of the Year.

Globally, BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in experiential & immersive and radio & audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits. All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine.

Apple comes out of The One Show 2023 as the highest-ranked brand and brand-side agency. Driving the strong performance was Apple London with Apple Cupertino winning The One Show 2023 Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest”.

Highlights of The One Show 2023 Global Creative Rankings are as follows:

The One Show 2023 Agency Rankings

1. BBDO Canada Toronto

2. FCB New York

3. TBWAMedia Arts Lab Los Angeles

4. Area 23 New York

5. BETC Paris

6. Wieden+Kennedy Portland

7. Ogilvy Group Thailand Bangkok

8. Virtue Copenhagen

9. Ogilvy Honduras Tegucigalpa

10. Ogilvy UK London

The One Show 2023 Independent Agency Rankings

1. Wieden+Kennedy Portland

2. Rethink Toronto/Montréal/Vancouver

3. We Believers New York

The One Show 2023 Brand-Side Agency Rankings

1. Apple Cupertino

2. Apple London (tie)

2. Squarespace New York (tie)

The One Show 2023 Brand Rankings

1. Apple

2. Muskrat Magazine

3. Burger King

The One Show 2023 Non-Profit Client Rankings

1. Grupo Estratégico PAE

2. Women in Games

3. Canadian Down Syndrome Society

The One Show 2023 Brand Parent Company Rankings

1. AB InBev

2. Unilever

3. RBI

The One Show 2023 Production Company Rankings

1. Smuggler New York

2. 14 al Centro LATAM Tegucigalpa

3. Factory01 Bangkok

The One Show 2023 Music & Sound Company Rankings

1. TA2 Sound + Music Toronto

2. JSM Music New York

3. Pickle Music New York

The One Show 2023 Agency Network Rankings

1. Ogilvy Group

2. FCB

3. DDB Worldwide

The One Show 2023 Independent Agency Network Rankings

1. Wieden+Kennedy

2. Rethink

3. Serviceplan Group

The One Show 2023 Agency Holding Company Rankings

1. Omnicom Group

2. WPP

3. Interpublic Group

The One Show 2023 Highest Ranked Work

1. “Missing Matoaka” by BBDO Canada Toronto with TA2 Sound + Music for Muskrat Magazine

2. “The Greatest” by Apple London with Apple Cupertino for Apple

3. “McEnroe vs McEnroe” by FCN New York for AB InBev/Michelob ULTRA

The One Show 2023 Country Rankings

1. United States

2. Canada

3. United Kingdom

The One Show 2023 Region Rankings

1. North America

2. Europe

3. Asia Pacific

The One Show 2023 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.  

If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards.  Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.  

All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.

Awards shows produced by The One Club for Creativity each has their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain the show’s long-running concentration as the champion for craft, design and innovation.

 

Mumbai: The Goafest organising committee is pleased to announce that India Today Group Aaj Tak and Disney Star have come on board as ‘co-presenting’ sponsors of Goafest 2023, South Asia’s apex industry event that celebrates milestones in the media and advertising industry. The definitive annual festival for the advertising, marketing, and media industry which attracts over 2000 industry professionals, is scheduled to take place on 24, 25, and 26 May 2023 at the Grand Hyatt, Bambolim, Goa.

Proudly supported by our esteemed sponsors – SonyLIV, JioCinema, News18 Network, Dangal TV, Zee TV / ZEE5, Silver Push, Convosight, Zee News, Hindustan Times, ABP News, Viacom18’s Sports18, The Hindu Group, Flipkart, Times Network, Dailyhunt, B4U, Tata Motors, Anymind Media, Inmobi / Glance, Sri Adhikari Brothers – Mastiii, The Times of India, TV9 Network, Criteo, OMS Digital – A part of the Times Group, Rajasthan Patrika, Mathrubhumi, Amazon Ads, Warner Media, MIQ, Sakal, Shemaroo, Avinashi Ads Outdoor, Eenadu, Vserv, IDPL, Vijayawani Dighvijay, Google, BigFM, Malayala Manorma, Radio City, Surewaves, Party Smart Himalaya, Dainik Jagran, MakeMyTrip, Sakshi, Amar Ujala Publications, Pudhari, AdOnMo, Ad Sydicate, Dainik Savera.

Speaking about partnering with Goafest 2023, India Today Group CEO Dinesh Bhatia said, “Goafest presents an opportunity for us to deepen our engagement with the industry. As South Asia’s largest festival for the creative sector, the undeniable growth and significance of this event inspire us. As partners, we eagerly await to welcome our industry once again as we celebrate the boundless potential of media and creativity in shaping the future.”

“Disney Star has always stood for inspiring a billion imaginations. And Goafest celebrates creativity bringing together India’s finest creative minds. We are delighted to partner with them and stage this inspiring festival of creativity,” added Disney Star head-network brand & creative communications Minakshi Achan.

Advertising Agencies Association of India president and GroupM South Asia CEO Prasanth Kumar said, “We are delighted to welcome India Today Group Aaj Tak and Disney Star, as our co-presenting sponsors to Goafest this year. Over the years, Goafest has become synonymous with creativity, innovation, and excellence, making it the perfect destination for brands to associate with and showcase their offerings. We look forward to successful partnerships with all our sponsors as we work towards creating an unforgettable experience for everyone present.”

Goafest 2023 organising committee chairman Jaideep Gandhi said, “It is our pleasure to welcome Disney Star and India Today Group Aaj Tak as the Co-Presenting Sponsors for Goafest 2023. We are delighted to see how Goafest has strived to create a platform of unique opportunities for brands to align themselves with the media and advertising fraternity. We welcome all our sponsors on board and hope these partnerships inspire creativity, drive innovation, and elevate the industry as a whole.”

Mumbai:  The 23rd edition of the coveted EMVIES, presented by Google, co-powered by TV9 NETWORK and MiQ India Commercial, and in association with The Times of India, celebrating strategic, ground-breaking, and high-impact media campaigns by eminent media agencies concluded on 10 March at Taj Lands’ End in Mumbai.

With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, received 1469 entries with around 26 agencies participating in the competition to win the country’s most prestigious media award. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 29 Gold and 53 Silver EMVIE trophies being presented to worthy winners in addition to 55 Bronze winners receiving recognition.

Wavemaker with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. was declared as ‘The Best Media Client of the Year’.

Wavemaker bagged the coveted Grand EMVIE for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

Mindshare with 340 points stood second and EssenceMediacom with 100 points stood third.

The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.

Times of India group president & The Advertising Club president Partha Sinha said, “It is great to see this kind of energy at the EMVIEs. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”

EMVIE’s Committee chairperson Aditya Swamy said, “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of EMVIEs. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”