Category: Ad agencies

  • Rocket Learning spotlights early childhood education at the 70th Cannes Lions International Festival of Creativity

    Rocket Learning spotlights early childhood education at the 70th Cannes Lions International Festival of Creativity

    Mumbai: Rocket Learning, an edtech non-profit committed to universalising early childhood education in India for low income household children, joined the 70th Cannes Lions International Festival of Creativity as one of the three Young Lions competition’s official briefing partners. 80+ participant countries are helping Rocket Learning crack creative solutions to address quality early childhood education needs of 150 MM children.

    Rocket Learning co-founder Azeez Gupta during the briefings spoke of how wicked problems need innovative solutions which work at scale and can be relevant globally. And expressed his confidence in the creative opportunity Cannes will provide Rocket Learning in alleviating learning poverty in India, during our lifetime.

    Rocket Learning co-founder Siddhant Sachdeva added about Rocket Learning’s use of media to change behaviour of low income demographics at the last mile. He provided insights into the re-imagining of marketing to meet the needs of communities constrained by resources and data bandwidths, and how platforms like WhatsApp were true game changers in enabling adoption of teaching-learning as a habit in the parent-child relationship. He also highlighted from his endeavour of decoding low income households’ aspirations and attitudes, of what building and evolving behaviour change messaging for them looked like.

    Rocket Learning has been at the forefront of designing human centric media campaigns that are evidence-led, and rooted in contextual and pedagogical understanding of the development needs of children under the age of. And their first educators – parents.

    As a World Economic Forum’s Uplink innovator and representative at Cannes, Rocket Learning is privileged to have had the opportunity to draw attention to India’s commitment of equal foundation early for all its children, and civil society’s role in facilitating this irreversible change.

  • Lion-winners announced on the penultimate day of the Cannes Lions International Festival of Creativity

    Lion-winners announced on the penultimate day of the Cannes Lions International Festival of Creativity

    Mumbai: On the 70th edition of the Cannes Lions International Festival of Creativity, the following Lions were announced at the penultimate Awards Show: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Lions, Innovation and Mobile Lions. The Regional Network of the Year awards were also announced.

    LIONS CEO Simon Cook said, “It’s inspiring to see new countries enter and win Lions to raise the creative bar on the global stage. Saudi Arabia won its first Grand Prix in Creative Commerce, and there were also wins for Germany, Mexico, Japan and China in the Creative Business Transformation Lions for the first time. Congratulations to all of our Lion winners, and those shortlisted, who are driving progress for people, businesses and society.”

    In the Brand Experience & Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 2226 entries were received and 69 Lions awarded by the Jury: 11 Gold, 25 Silver and 32 Bronze and the Grand Prix was awarded to ‘FIFA 23 X TED LASSO’, for EA Sports & Apple, by Apple, Cupertino / EA Sports, Redwood City.

    Brand Experience & Activation Lions jury president, & DDB Worldwide global chief creative officer Ari Weiss said, “Provide enough value and consumers will go out of their way to spend time with your brand. This idea transcended advertising and became intellectual property. Never mind 6 seconds, fans went out of their way to play with this idea 90 minutes at a time. It also touched on the power of collaboration. Two brands, both genius at doing what they do, came together to create an experience better than either of them could have created alone.”

    In the Innovation Lions, celebrating ground-breaking innovation, technology and problem solving, 152 entries were received and six Lions were awarded: one Gold, one Silver and three Bronze and the Grand Prix went to ‘MouthPad^’, for Augmental, by Wunderman Thompson, Lima / Augmental, San Francisco. This innovative tongue-controlled device opens up a new way for people with disabilities to interact with the world.

    Innovation Lions jury president, & WONGDOODY Global global chief creative and design officer Grace Francis comments, “As a jury we spoke about the concept of ‘not going back’; innovations so significant that the world is changed enough that future generations will find it hard to imagine returning to the time before. Assistive technology is often reduced to essentials—MouthPad^ goes far beyond that, enabling a paralyzed person to operate a wheelchair, play a video game, send a text privately (rather than using voice activation), perform a computer-based job, operate a sex toy and hundreds of other things able bodied people take for granted.”

    In the Mobile Lions, celebrating device-driven creativity, from 348 entries received 12 Lions were awarded by the Jury: two Gold, three Silver and six Bronze.The Grand Prix went to ‘World Cup Delivery’, for PedidosYa, by GUT, Buenos Aires. The work reached football-mad Argentinians by using real time data to track the flight that brought the World Cup Trophy 2022 back to Argentina, and became the #1 trending topic.

    Honouring the measurable impact of creative work, the Creative Effectiveness Lions received 289 entries and the Jury awarded 16 Lions: three Gold, five Silver and seven Bronze. The Creative Effectiveness Grand Prix went to ‘Shah Rukh Khan-My-Ad’, for Mondelez, by Ogilvy, Mumbai, India. The work lent a hand to small businesses struggling during the pandemic with a data-driven campaign using machine learning to create advertisements for thousands of local businesses, as well as its product, Cadbury Celebrations, and boosted sales as a result.

    In the Creative Strategy Lions, 774 entries were received and 25 Lions were awarded by the Jury: four Gold, eight Silver and 12 Bronze. The Grand Prix went to ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, a peer-to-peer app that connects electric car drivers to home charger owners. Like an Airbnb for charging spots, this new business model solves the problem of driving long distances through remote places with zero charging stations.

    Creative Strategy Lions jury president, & Publicis Groupe Singapore & Southeast Asia CEO Amrita Randhawa added, “There is creative strategy that results in the movement of consumer, culture, and business results. And then there is creative strategy that redefines the product category, opens entirely new revenue models for brands, delivers real value for consumers, solves infrastructural problems and is globally scalable – that is our Grand Prix winner. An obvious contender from the get-go, it became our North Star for the very definition of the future of creative strategy and its ability to deliver transformational brand building.”

    In the Creative Business Transformation Lions, which honour the creativity that drives businesses forward, 251 entries were received and 10 Lions were awarded by the Jury: two Gold, three Silver and four Bronze. The second Grand Prix of the week was awarded to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft, by McCann, New York.

    Commenting on the work, Creative Business Transformation Lions jury president, & Wunderman Thompson APAC chief transformation officer Justin Peyton said  it “challenges us to think about the impact not just on the brand’s business, but on all of the stakeholders and communities with whom they engage. The work created new opportunities for an otherwise marginalized people and in so doing provided access to a whole new audience, while also creating a blueprint that could be replicated to reach other similar groups.”

    In the Creative Commerce Lions, honouring the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys, 467 entries were received and 17 Lions were awarded by the Jury: four Gold, four Silver and eight Bronze. The Grand Prix went to ‘The Subconscious Order’, for HungerStation, by Wunderman Thompson, Riyadh, Saudi Arabia, a food delivery service that allows users to order food online by harnessing the power of their subconscious mind.

    Creative Commerce Lions jury president, & FCB Canada chief creative officer Nancy Crimi-Lamanna added, “Some work brilliantly showed us what is possible today in creative commerce, but this idea showed us what is possible tomorrow. It sets a new standard for commerce and shows the way forward in how brands can remove pain points in a moment of purchase while adding meaningful value to it. We hope that this work shows what can happen when brands get the value exchange right for their customers and use fresh creativity to drive engagement.”

    Regional Network of the Year Awards announced:

    Regional Network of the Year- Asia
    1. DENTSU

    Regional Network of the Year – Europe
    1. DDB WORLDWIDE

    Regional Network of the Year – MENA
    1. BBDO WORLDWIDE

    Regional Network of the Year – Latin America
    1. GUT

    Regional Network of the Year – North America
    1. FCB

    Regional Network of the Year – Pacific
    1. BBDO WORLDWIDE

    Regional Network of the Year – Sub-Saharan Africa
    1. OGILVY

  • Cannes Lions 2023: Finally, a Grand Prix for India! Ogilvy bags one on Day 4

    Cannes Lions 2023: Finally, a Grand Prix for India! Ogilvy bags one on Day 4

    Mumbai: India finally secured its first Grand Prix on day four of Cannes Lions 2023. The win has been brought in by Ogilvy India in the Creative Effectiveness Lions category for their My Ad campaign with Shah Rukh Khan for Cadbury.

    In totality, the Indian contingent bagged a total of seven metals – the other six being one gold, two silver, and three bronze across five categories, on the fourth day of the international fest. With these wins, India’s metal tally now stands at 23.

    No metals were won by India in the Mobile Lions and Creative Commerce categories.

    The winners include:

    Creative Effectiveness Lions –

    ·         Ogilvy Mumbai (Grand Prix) – Shah Rukh Khan – My Ad for Mondelez Cadbury Celebration

    ·         Ogilvy Mumbai (Silver Lion) – Shah Rukh Khan – My Ad for Mondelez Cadbury Celebration

    Brand Experience & Activation Lions –

    ·         Leo Burnett Mumbai (Gold Lion) – Airtel 175 Replayed for Airtel

    ·         Dentsu Creative (Bronze Lion) – Suraksha ka Teeka for Mortein

    Creative Business Transformation Lions –

    ·         Leo Burnett Mumbai (Silver Lion) – Lay’s Smart Farm for Lay’s

    Innovation Lions –

    ·         Leo Burnett Mumbai (Bronze Lion) – Lays Smart Farm for Lay’s

    Creative Strategy Lions –

    ·         Leo Burnett Mumbai (Bronze Lion) – The Missing Chapter, P&G for Whisper

    Delighted on the win, Ogilvy India chief creative officers Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak quipped, “We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for ‘SRK-My-Ad’. This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality.

    This Lion the biggest acknowledgment of how this campaign has helped over 200,000 small stores across India through a tough time. This is personalisation at scale and more importantly, generosity at scale.”

    Last year, India’s ad fraternity brought home 47 Lions. And this time around, on the fourth day, the count has just been 23. The question remains – will India be able to do a repeat telecast as well as last year? Garnering 24 more Lions within a day to match last year’s count, seems to be a challenging feat. Fingers crossed! 

  • The One Club announces creatives from 13 Countries as 2023 Portfolio Night All-Stars

    The One Club announces creatives from 13 Countries as 2023 Portfolio Night All-Stars

    Mumbai:  The One Club for Creativity has announced the latest group of Portfolio Night All-Stars, the top young creatives as selected by industry professionals from each of the city hosts around the world who participated in its Portfolio Night 2023, held earlier this month.

    Long recognised as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe to help the next generation of creative talent enter the industry.  

    A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each host city select young creatives in their market with the best portfolios.  

    The Portfolio Night All-Stars for 2023, listed by city, are as follows.

    • Buenos Aires: Facundo Rodrigo López Flores
    • Charleston: Macy Gonzalez
    • Cleveland: Sophia Fugate
    • Dallas: Carlos Luna
    • Denver: Grace Sather
    • Guatemala City: Natalia Rodríguez
    • Helsinki: Ayan Aden
    • Houston: Regan Truong
    • Lisbon: Gil Santos
    • Manila: Jacob B. Banog
    • Miami: Javier Forero
    • Montréal: Audrey Bardail
    • Mumbai: Pallavi
    • New York: Mason Joiner
    • Pan-India: Ilu Shilpakar 
    • Paris: Salome Bequard
    • Prague: Simon Zlejsi
    • Santiago: Joaquin Sepulveda
    • San Francisco: Jimmy Marcheso
    • Shanghai: JiaJun Hu
    • Singapore: Jodi Ong
    • Toronto: Qudsiya Jabeen

    The All-Star from Portfolio Night Milan, co hosted by Accademia di Comunicazione and IED Milano Communication School, will be announced after their night is held on 11 July. Portfolio Night São Paul, hosted by Africa Creative, will also take place in July.

    This year’s Portfolio Night All-Stars will participate in teams in a weeklong virtual program in July on a brief from Uber, and attend seminars and recruiting sessions. Teams will present their pitch at the end of the week, and the winning team will be flown to New York in September courtesy of The One Club for a week of events and networking opportunities.

    City hosts for Portfolio Night 2023 were many of the world leading agencies and ad organisations: Buenos Aires – Círculo de Creatividad Argentina; Charleston – book180; Cleveland – Brokaw; Dallas – Dieste; Denver – Motive; Guatemala City – EstoEsMarte and Good Mood; Helsinki – Bob the Robot / NoA; Houston – Adcetera; Lisbon – Clube da Criatividade de Portugal; Manila – Adobo Magazine; Miami – Alma; Montréal and Toronto – Tank WW; Mumbai and Pan-India – BBDO India, DDB Mudra Group, and TBWAIndia; New York – Havas New York; Paris – DDB Paris; Santiago – Inbrax; San Francisco – Odysseus Arms; São Paulo – Africa Creative; Shanghai – BBH China; and Singapore – BBDO Singapore and TBWASingapore. Since starting in 2003, Portfolio Night has taken place in 70 cities across 45 countries, with more than 11,000 portfolios reviewed. 

    “Portfolio Night is a gateway for young talent to enter the industry, enabling the best of the present — hundreds of renowned international creative directors — to meet and mentor the leaders of the future in industry hubs around the world,” said The One Club for Creativity CEO Kevin Swanpoel.  “These All-Stars represent the best of this year’s participants, and we’re excited to see what creative ideas they come up with.” Branding for Portfolio Night 2023 was created by Nana Rausch at Quick Honey, based in New York and Berlin.

    Unlike for-profit awards shows, The One Club is a non-profit organisation that puts revenue generated from awards entries back into the industry in the form of dozens of results-oriented programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.  

  • Cannes Lions 2023: India wins 10 metals on Day 3, but where is the gold?

    Cannes Lions 2023: India wins 10 metals on Day 3, but where is the gold?

    Mumbai: On day three of Cannes Lions 2003, India bagged 10 metals. With this, the country’s metal tally has gone up to 16.

    The Indian agencies that shone on the third day of the international festival of creativity were Leo Burnett, Talented, Dentsu Creative, EssenceMediacom, and Mindshare.

    Leo Burnett led the pack with three silvers and a bronze; followed by Talented, which secured one silver, and two bronze Lions. Dentsu Creative, EssenceMediacom, and Mindshare won a bronze each.

    However, the question remains – where is the gold? Day three has been done and dusted with, and none of the Indian agencies were able to bag a Grand Prix or gold at the fest. Infact they won the same number of metals on the third day of the fest last year too – but it comprised a Grand Prix and two gold Lions too.

    The 10 metals on day three this year were secured in four categories – Creative Data Lions, Media Lions, Social and Influencer Lions, and PR Lions.

    The wins include:

    Creative Data Lions –

    ·         Leo Burnett (Silver) – Lay’s Smart Farm – Lay’s

    Media Lions –

    ·         Talented Agency (Silver) – QR Travel on clear trip – Clear trip

    ·         Dentsu creative (Bronze) – Suraksha Teeka – Mortein

    ·         Essence Mediacomm/ Leo Burnett India (Bronze) – The Missing Chapter – Whisper

    ·         Mindshare India (Bronze) – Thumbstopping beauty biases – Dove

    Social and Influencer Lions –

    ·         Leo Burnett, Mumbai (Silver) – Bringback2011 – Oreo India

    ·         Talented (Bronze) – Why is this a Swiggy ad – Swiggy

    PR Lions –

    ·         Leo Burnett, Mumbai (Silver) – Bringback2011 – Oreo India

    ·         Talented/Havas Media (Bronze) – Why is this a Swiggy ad – Swiggy

    ·         Leo Burnett (Bronze) – Airtel 175 Replayed – Airtel

  • FCB wins India’s first Gold in the Industry Craft Category at Cannes Lions 2023

    FCB wins India’s first Gold in the Industry Craft Category at Cannes Lions 2023

    Mumbai: FCB Group India is thrilled to announce that the ground-breaking ‘Untangling The Politics of Hair’ campaign has been awarded the prestigious Gold Lion, the first ever for India in the Industry craft category at the esteemed Cannes Lions International Festival of Creativity 2023. This recognition celebrates the campaign’s profound impact in shedding light on the pervasive patriarchy present in cultures worldwide.

    While Mahsa Amini’s death and the protests that followed elicited a studied silence from India, STIR, a disruptive design magazine, went live with ‘Untangling The Politics of Hair’ – a travelling photo exhibit that shed layers of ethnicity, culture and nationality to untangle the politics out of what was fundamentally a gender issue – making every woman see her story in Iran’s story.

    Commenting on the big win, FCB India creative chairperson Swati Bhattacharya said, “Between STIR’s unfettered ambition for this brief, our aspiration for the work, the standards Rohit Chawla, our photographer,  set for making it as evocative as it could be, this is a testament to what being unfettered can achieve for all of us. We fly when we’re unfettered. Jin Jiyan Azadi!”

    FCB Group India also won two silver metals on day 2. Tr. For Teacher from Navneet won its first Cannes Lion in the Entertainment, Social Behaviour & Cultural Insight category, and Chatpat won its ninth Cannes Lion from SOS Children’s Villages of India in Entertainment, Influencer & Co-Creation category.

    The group, as of now, leads the India tally at the Cannes Lions 2023.

  • Cannes Lions 2023: Is it a silver lining for India with 6 Lions on Day 2?

    Cannes Lions 2023: Is it a silver lining for India with 6 Lions on Day 2?

    Mumbai: Going from a complete no-show for India on day one of Cannes Lions 2023 to bagging 6 metals on day two, could this be considered a silver lining for the country’s advertising fraternity?

    Inspite of winning a gold, three silver and two bronze Lions on day two at the international festival of creativity this year, India still lags behind as compared to its performance last year. Last year, on day two, the Indian contingent had made it to 10 metals (combining the seven metals on the first day which included two Grands Prix, and three on the second day).

    This year on day two, FCB India bagged the first-ever gold Lion awarded to India in the Industry Craft category for its work titled ‘Untangling the Politics of hair’ done for Stir Magazine.

    The agency also won two silver Lions in the Entertainment category – one each for its Chatpat campaign done for SOS Children’s Villages, and TR for Teacher campaign done for Navneet.

    The third Silver was grabbed by Airtel’s ‘175 Replayed’ campaign created by Leo Burnett Mumbai in the Entertainment Lions for Sport category.

    Amongst the bronze Lions for India, DDB Mudra Mumbai garnered a bronze Lion for its Machinegun Mouth campaign done for Battleground Mobile India in the Entertainment Lions for Gaming category.

    The second bronze Lion was won by Dentsu Creative Gurugram for its campaign titled ‘The Everything Book’ done for Vedantu in the Design category.

  • CreatorsClout welcomes Bollywood star Himansh Kohli to its talent roster

    CreatorsClout welcomes Bollywood star Himansh Kohli to its talent roster

    Mumbai: CreatorsClout, a talent management agency in India is thrilled to announce its partnership with popular Bollywood actor and influencer Himansh Kohli. As part of this collaboration, CreatorsClout will manage and represent Kohli in all his brand partnerships and influencer activities, leveraging his immense popularity and talent to create impactful campaigns.

    Kohli first made his mark in the silver screen with his debut film, ‘Yaariyaan,’ and has since captivated audiences with his performances in numerous films and music videos, including popular hits like ‘Bewafa Tera Muskurana’, ‘Dil Galti Kar Baitha Hai’, and ‘Mast Nazaron Se’. With a massive fan following and charismatic on-screen presence, Kohli has solidified his position as one of the most sought-after influencers, admired by millions around the globe. Presently, he boasts an impressive following of 3 million on Instagram alone.

    Creators Clout, known for its expertise in talent management recognises immense potential that Kohli brings to the table. With this, CreatorsClout aims to amplify his influence and provide him with unparalleled opportunities to collaborate with top brands across various industries.

    The agency’s extensive network and deep industry knowledge will empower Kohli to further expand his horizons and establish long-term partnerships with leading brands. CreatorsClout’s team of seasoned professionals will work closely with Kohli to curate innovative campaigns, ensuring that each collaboration showcases his unique style, authenticity, and charm.

    “We are delighted to welcome Himansh to the CreatorsClout family,” said CreatorsClout chief operating officer Aayushi Aggarwal. “Himansh’s talent, passion, and influence make him a valuable addition to our roster of exclusive influencers. With our expertise and strategic approach, we are excited to take his brand collaborations to new heights and help him reach a wider audience. Together, we will create exceptional content that resonates with both brands and his dedicated fan base,” she added.

    Kohli expressed his enthusiasm about the partnership, stating, “I am thrilled to be joining hands with CreatorsClout. Their commitment to nurturing talent align perfectly with my vision. I believe this collaboration will unlock incredible opportunities for me to connect with my fans and explore exciting projects with renowned brands. I look forward to embarking on this journey and creating memorable campaigns together.”

  • Cannes Lions awards Grand Prix to Working with Cancer

    Cannes Lions awards Grand Prix to Working with Cancer

    Mumbai: Five months after its launch in Davos and subsequent global wake-up call at the Super Bowl, Working with Cancer has been recognised by Cannes Lions with the Grand Prix for Good, designed to celebrate the use of creativity to positively impact not only business and brand, but also the world at large.

    With over 600 pledging businesses, impacting more than 20 million employees, Working with Cancer is a true cross industry coalition, driving societal progress across cultures and geographies, to end the stigma of cancer in the workplace. Momentum continues to soar, spanning corporate sectors including government, most recently with the French state confirming to sign the pledge.

    Publicis Groupe global CEO and chairman Arthur Sadoun commented, “On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating Working with Cancer to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.”

    Jury President of Health and Wellness and VMLY&R Chicago CCO Mel Routhier added, “Working with Cancer stopped us in our tracks. We not only saw a brilliantly creative idea, but we also saw a globally impactful one-with scale, inclusivity and the real potential to change employee care forever. To think that this point in time could mark the beginning of what will one day be seen as table stakes for how companies support their employees is exceptionally powerful. And most deserving of the ultimate recognition in the Grand Prix For Good.”

  • First winners announced at the Cannes Lions International Festival of Creativity 70th edition

    First winners announced at the Cannes Lions International Festival of Creativity 70th edition

    Mumbai: Cannes Lions kicked off the 70th edition of the Festival with the first Awards Show of the week. The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions were announced, as well as the Lions Health and United Nations Foundation Grand Prix for Good. 

    This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.

    LIONS CEO Simon Cook said, “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.” 

    The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded – nine Gold, 19 Silver and 30 Bronze. The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’ With witty responses across 500 print, digital and outdoor executions, the work was delivered with impressive scale.  Commenting on the win, Outdoor Lions Jury President, Javier Campopiano, Worldwide Chief Creative Officer at Grey and Global Chief Creative Officer of OpenX From WPP, Grey/OpenX, said, “Under the surface of a classical OOH campaign, lays a platform that can hold an infinite amount of human truths, stories, desires, emotions, that can be crafted to connect with people wherever they are in their lives, geographically or emotionally.”

     In the Print & Publishing Lions, which honour creativity in circulation, 814 entries were received and 26 Lions awarded – four Gold, seven Silver, and 14 Bronze Lions, and the Grand Prix went to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper. The work honours freedom of speech in Lebanon and the crisis that affected the publishing industry, using the newspaper’s daily edition to revive publications that had been shut down due to political failure and pressure. The Print & Publishing Jury said,“The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publication can be.”

    Radio & Audio Lions, celebrating creativity that is wired for sound, received 715 entries and 22 Lions were awarded – three Gold, seven Silver, and 11 Bronze Lions. The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand. 

    In the Health & Wellness Lions, honouring creativity for personal well-being, 1297 entries were received and 37 Lions awarded – six Gold, 13 Silver and 17 Bronze. The Grand Prix went to ‘The Last Performance’ By Special, Auckland, for Partners Life. This disruptive piece of work challenged Kiwis to rethink preconceptions around life insurance, encouraging New Zealanders to take action. 

    In the Pharma Lions, which celebrate life-changing creativity, from 354 entries, 13 Lions were awarded –  two Gold, four Silver, and six Bronze Lions. The Jury awarded the Pharma Grand Prix to ‘Scrolling Therapy’ for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago. 

    The Lions Health and United Nations Foundation Grand Prix for Good was also announced and the Grand Prix went to ‘Working with Cancer’ for Memorial Sloan Kettering Cancer Center (MSK), by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London. 

    Special awards also awarded: 

    The Healthcare Network of the Year –

    Rank: 

    1. FCB Health
    2. Klick Health
    3. PUBLICIS 

    Healthcare Agency of the Year –

    Rank:

    1. AREA 23, an IPG Health Network Company, New York, USA
    2. KLICK HEALTH, Toronto, Canada
    3. 21GRAMS, Part Of Real Chemistry, New York, USA