Category: Ad agencies

MUMBAI: Ogilvy has turned up the creative heat in Gurugram with the appointment of Sujoy Roy and Nitin Srivastava as its new chief creative officers. The duo—both longtime Ogilvy stalwarts—has a track record of crafting bold, award-winning campaigns that not only rake in metal but also leave an imprint on culture.

Kainaz Karmakar, Harshad Rajadhyaksha, and Sukesh Nayak, chief creative officers of Ogilvy India, cheered on the promotion, “Sujoy and Nitin are Ogilvy stalwarts. Over the years both have created a stellar body of brave work that has helped grow business and reputation for their partners. Their benchmark-setting work across mediums has created impact and earned numerous recognitions locally and globally. But more importantly, it has also earned the love and admiration of our consumers and clients. We are thrilled to see our people step up and take on senior leadership roles. We believe the two of them, along with their partners, will push the boundaries of work. Their individual love for design and ideas will come together to write a new chapter for Ogilvy Gurugram.”

Roy is as Ogilvy as it gets. Fresh out of college two decades ago, he walked into the agency wide-eyed and hungry—and never left. Over the years, he has hopped between Ogilvy’s Mumbai, Kolkata, and Colombo offices, leaving a creative footprint wherever he went.

Despite his official title as ‘copywriter,’ Roy has never been boxed in. With a diploma in fine arts, he moves seamlessly between the worlds of art and copy, proving that great ideas don’t care about job descriptions. Seven years ago, he launched Ogilvy Design Cell, which he now leads across Ogilvy India, reinforcing his knack for blending design and storytelling.

Roy’s work has left audiences and juries dazzled at Cannes, Clio, One Show, the London International Festival, Adfest Asia Pacific, and Young Guns. But he isn’t just here for the trophies—he’s here to make ads that stick. His roster of brands reads like a who’s who of business titans: Coca-Cola, Nestlé, Unilever, Marico, ITC, Asian Paints, Zandu, M P Birla, Pantaloons, and Eveready.

Beyond national campaigns, Roy has been instrumental in shaping Ogilvy East, bringing Bengali-language advertising to new creative heights. His deep cultural insight has made his campaigns not just memorable but also wildly effective.

Srivastava’s journey to the top is as colourful as his art. A painter-turned-designer-turned-art-director, Nitin has spent over 25 years proving that creativity has no boundaries. An alumnus of Delhi College of Art, with additional training at Central Saint Martins, London, he currently spearheads Ogilvy north’s luxury and beauty vertical.

From Coca-Cola to Absolut, Chivas to MINI, and Incredible India to WWF, Srivastava has shaped some of the most iconic brand narratives. His work in the alcobev space for Pernod Ricard is legendary, helping shape brand identities that have stood the test of time.

With over 100 awards—Cannes Lions, D&AD, One Show, Clio, London International, Adfest—Srivastava’s creative arsenal is stacked. His work has been featured in Communication Arts multiple times, and he has even made it to the publication’s list of the world’s most prominent art directors.

When he’s not conjuring up bold brand campaigns, Srivastava balances his high-energy career with a laid-back personal life in Delhi, where he spends time with his dog, February—because of course, even his pet’s name has an artistic flair.

With Roy and Srivastava at the creative helm, expect a whirlwind of bold ideas, groundbreaking design, and campaigns that push the envelope. Whether it’s a sharp one-liner, an immersive brand experience, or an out-of-the-box visual, Ogilvy Gurugram’s creative future looks bolder than ever.