MUMBAI: In the last two years, the Indian Media and Entertainment industry has seen a stark increase in fraud related cases that have contributed to a...
MUMBAI: WPP’s GrpupM is out with its biannual ‘This Year, Next Year’ report forecasting the global advertising investments. As per the report the ad spends will...
MUMBAI: The Communication Market 2014 report of Ofcom, an independent regulator and competition authority for the UK communications industries, highlights that TV industry generated ?12.9 billion...
MUMBAI: The week 31 of opportunity to see (OTS) for the data collated by Chrome Data Analytics & Media saw only one gainer. The sole...
MUMBAI: Media Partners Asia (MPA) has come out with its report on the Asia Pacific pay-TV and broadband market for the next five years. It predicts...
MUMBAI: Once again the opportunity to see (OTS) numbers collated by Chrome Data Analytics & Media saw an upward peak. Week 30 saw maximum growth...
MUMBAI: The process of digitisation in India currently seems to be stuck in limbo. Even with several deadlines being set, the country doesn’t seem to have...
MUMBAI: A report released by Digital TV Research has thrown some light on how satellite TV revenues will change between now and 2020. The report, that...
MUMBAI: After seeing a peak in opportunity to see (OTS) of various genres collated by Chrome Data Analytics & Media, week 29 didn’t see much rise....
NEW DELHI: The Asia Pacific region has shown major growth of six per cent year-over-year in the telecom/datacom equipment and software revenue as against 4.5 per...
Highlights: • Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • Travel & Tourism...
MUMBAI: Imagine spending all your time and effort on a project, which doesn’t even give a chance for a second glance? Well, this is what is...
KOLKATA: As the Union Railway Minister Sadananda Gowda started presenting his maiden Rail Budget in Lok Sabha on 8 July, Esha Media Research, a media monitoring...
MUMBAI: As per Chrome Data Analytics & Media which collates opportunity to see (OTS), week 27 didn’t see any gain. Hindi Movies in the Hindi...
Highlights: • Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • ...
NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States. Total ad investments...
NEW DELHI: Even as television news channels in India are showing a rise, the actual amount of news content is dropping. A study shows that the...
MUMBAI: Little did anyone know that the Modi sarkar that had vowed to boost growth, control inflation and restore investor confidence will actually work wonders at...
KOLKATA: After monitoring over 140 channels in regional languages broadcast across the country, Esha Media Research, a media monitoring and research company, is gearing up to...
MUMBAI: Expressions say it all, and researchers for long now have been reading people’s faces to know it all. A smile, a frown, a grin and...
KOLKATA: Commercial banks in the country hold a relatively negligible news space in the television spectrum compared to their advertising budgets. Also, CNBC TV18 continues...
Highlights: • Toilet Soap Advertising accounted for 43% growth during Jan – Dec 2013 in comparison with Jan – Dec 2013 • Toilet Soaps was the...
NEW DELHI: The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a...
Highlights: • Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • February to May was...
NEW DELHI: Television remains the “key” viewer for video in American homes, but video is increasingly coming from the internet which is taking some toll on...
Highlights: •Laundry Product Advertising on TV witnessed growth of 22% in Jan – Dec 2013 in comparison with Jan – Dec 2012 •Hindustan Unilever...
KOLKATA: Esha Media Research, a media monitoring and research company, which currently monitors 140 channels, across the nation in all languages is looking at expanding its...
KOLKATA: With the 2014 Lok Sabha elections likely to become a case study for the whole country, Esha Media Research, a media monitoring and research company,...
KOLKATA: Esha Media Research, a media monitoring and research company, has plans of increasing its reach. The media monitoring company, which currently monitors 140 channels, across...
Highlights: ° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 ° Top 5 Product...
Highlights: • Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • Top 5 Product Groups advertised...
MUMBAI: Digital pay TV is slowing down in Asia. That was the key takeaway from Media Partners Asia (MPA) executive director Vivek Couto’s annual report on...
MUMBAI: 50 per cent Indians are optimistic about Indian economy and expect that the economy will be stronger in next six months, a rise of two...
BENGALURU: The FICCI-KPMG Media and Entertainment Report 2014 (M&E-2014 Report) says that the private FM radio industry comprises network players (national, regional and metro-focused), single stations...
BENGALURU: The FICCI-KPMG Media and Entertainment Report 2014 (M&E-2014 Report) says that the radio industry outperformed all other traditional media segments by clocking a growth of...
MUMBAI: In week 16 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media, Music genre in the Hindi speaking market (HSM) was...
MUMBAI: Continuing its trend of surveying top CEOs across the globe, PricewaterhouseCoopers (PwC) surveyed 1344 business leaders across 68 countries out of which 72 were media...
BENGALURU: Though a majority of Indians prefer watching ‘live TV’, other forms of content viewing such as streaming or downloading from a computer, internet TV, etc.,...
NEW DELHI: The global business and residential VoIP services market rose eight per cent in 2013 to $68 billion and are expected to yield a revenue of...
MUMBAI: News channel ABP that carries out its election poll in association with research agency Nielsen India has come up with its latest prediction on which...
MUMBAI: Digital TV penetration reached 94.2 per cent at the end of 2013, and will increase to 100 per cent by 2017 is the forecast that...
MUMBAI: No major change happened in week nine as per the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for the week....
MUMBAI: In the Week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Business news channels in the eight metros at the...
MUMBAI: New research from Parks Associates reveals that usage of TV apps is on the rise, with 55 per cent of US smartphone owners and 61...
MUMBAI: According to a recent research from Thinkbox, 98.5 per cent of television viewing in the UK in 2013 was through a TV set, with just...
MUMBAI: If the new report released by PricewaterhouseCoopers (PwC) comes true, the media and entertainment sector could witness increasingly lucrative retransmission fees and high value for...
MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the...
MUMBAI: It’s the leader in the Hindi general entertainment space in India and has been so for most part since the beginning of last decade. ...
MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week six, but doesn’t look too good. The past...