ITV

Category: Research

  • TV spends show 20% increase to Rs 55 billion in 2005

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by. Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    With data compiled from all over the Indian subcontinent, spanning more than 28 states and seven Union territories, the guide is an all-inclusive take on the Indian media industry and players.

    Lintas Media Group director media services Lynn de Souza said, “Media closed 2005 on a happy note and 2006 promised to be an optimistic year. The total advertising media spends showed a growth of 15 per cent reaching a figure of Rs 159.41 billion. While print continued to hold more than 57 per cent of the total media spends, radio, as a means of advertising saw an increase in the ad spends. Cinema, outdoor, and internet on the other hand capitalised on innovations. In many ways, 2006 will be a year that we can all excitedly look forward to.”

    The total media expenditure mix for 2005 was that of Rs 159.41 billion over 2004‘s Rs 120.71 billion, of which press saw a growth of 14 per cent over 2004 with an expenditure of Rs 90.64 billion in 2005. Internet saw a growth of 35 per cent with its media expenditure standing at Rs 1 billion in 2005 over Rs 740 million in 2004. Radio and Outdoor medium saw a growth of 25 per cent each, with outdoor at Rs 8.55 billion and radio standing at Rs 3.75 billion. All in all, an overall growth of 15 per cent was witnessed in 2005 across all media.

    Of the total Rs 159.41 billion media expenditure in 2005, press share comprised 56.9 per cent, television was 34.7 per cent, outdoor was 5.4 per cent, radio was 2.3 per cent and internet was 0.6 per cent.

    In the first of the series, we take a look at what the Television scenario in 2005 was like.

    Television spends showed a 20 per cent increase to Rs 55.26 billion in 2005 as compared to 2004‘s Rs 46.08 billion. While cable and satellite channels contributed significantly to this growth, DD terrestrial channels too clocked a healthy growth figure. What has fuelled this growth is the sharing of cricket rights and the increasing need for the advertiser to reach smaller towns.

    Television not only saw a continued increase in the number of channels but also in ad spends. TV spends increased by news channels, kids channels, niche entertainment channels, continued to add to the existing channel bouquets.

    Not only TV software but immense progress was seen in the TV delivery systems. DTH, IPTV, digital cable, CAS – all have become a feasible reality now limited only by the government stipulations.

    The Lintas Media Guide mentions that these developments promise to aid faster penetration of satellite channels to the hinterlands and at the same time will enable providing a richer and interactive viewing experience for the upper town populace.

    DTH, on the other hand, too became a reality with DD Direct and Zee‘s Dishtv stepping on the pedal to make available their services to small town and rural areas. Now with the impending launch of the Tata Sky DTH platform, this space will gain further impetus.

    On the programming front, as family dramas lost some charm, multiple offerings amongst news, kids and niche entertainment channels brightened the choice for the viewers. However, there was no respite in the rate at which new channels are being added to the current bouquets from the earlier years.

    According to the Lintas Media Guide 2006, the emergence of niche genres and their success in capturing the interest of the evolving TV audiences has affected the share of the general entertainment genre.

    Advertising avoidance is a globally recognized issue and broadcasters, advertisers and media agencies are all aware of it. However, with TV still being the most suitable media for various brands, there is a spurt in the efforts to go beyond the 30 second commercial. Content creation, in-program placements, integration with ground activities and creating interactivity are some of the different ways in which the advertisers are trying to get the TV viewer exposed to the brand messages.

    The Guide also mentions that there have been feeble or no attempts by the broadcasters to reduce ad-clutter. Unless DTH, CAS and other addressable systems append to the subscription revenue of the advertisers, the ad clutter is set to increase. The ad-clutter (of an average ads seen by any TV viewer per week) stands at 313 ads per week and shows an increase of eight per cent over last year.

    Apart from that, TV research also continued to be a matter of hot debate and AMap, the new entrant in the industry steadily but surely managed to set up a formidable TV measurement panel aiming to be far bigger in sample size than the existing TAM panel. The year 2006 will have TAM and AMap waging an even more pronounced battle of ratings, says the Guide.

    The research users expect a larger sample size, more description variables and faster reporting among other improvements in the research system. This year will be the year to see how Tam responds to the competitive challenge and how the TV measurement system in India develops.

    According to Lintas Media estimates based on indicative market costs, the top category of advertisers on TV in 2004 – 2005 are as shown below:

    According to Lintas Media estimates based on indicative market costs, the top advertisers on TV in 2004 – 2005 are as shown below:

    According to Ficci, television advertising pie is set to increase its share to 51 per cent by 2010 and a lot of this growth is expected through subscription and content syndication amongst other things.

    “We look forward to 2006 as the year for TV to re-orient itself in the areas of multiple delivery platforms, maturing of the niche genres, innovation in advertising and improved TV research,” says the Guide.

    Stay tuned for the next in the series…

  • DTH wins over digital CAS – Starcom study

    Will I get fewer eyeballs for my advertising? Do I need to increase my budget to reach the same number of people through Television? Is my media plan going to become inefficient?These are just a few of the questions that a lot of Marketing Managers are asking their media agencies in the face of frequent announcements and subsequent postponements of the much awaited CAS rollout in Mumbai, Delhi and Kolkata.

    While there has been a lot of debate on how CAS will affect the Cable industry or the Advertiser, no one thought of talking to the consumer

    To understand the impact that CAS will have on the TV viewing habits of consumers, Starcom Worldwide commissioned a consumer research in these 3 metros, Chennai having already implemented CAS in 2003. This is the second wave of this research with the first one having been done in the 4 metros in 2003 when CAS was announced for the first time. This research was done among decision makers from SEC A,B & C households and has thrown up quite a few insights that can help marketers in understanding consumer perceptions and responses to CAS. Starcom also followed up with an analysis of ORG retail offtake data to understand what volumes of various categories are likely to get affected by CAS. We present here some of the key findings of the CAS research and a synopsis of the sales analysis.

    • A majority of the Consumers not willing to opt for CAS immediately
      In spite of the strength and popularity of Cable TV, only 30% consumers are willing to opt for CAS within 3 months of launch with Mumbai leading the pack at 53%.
      DTH more popular than CAS
      DTH awareness is 70% compared to only 51% for CAS
    • We attribute this to the advertising done by Dish TV over the last few months since launch and is likely to go up further with the entry of other players in this segment.
    • Most want to buy the Set Top Box outright rather than rent it
      Banks, who may have thought about financing Cable Operators for Set Top might have to shelve their plans since a vast majority (70%) of consumers prefer to buy the STB outright.
    • Compared to 2003 consumers willing to pay a higher amount for the STB
      Good news for cable operators is that the amount people are willing to spend for the STB is 30% higher than the amount they were willing to pay in 2003.
      Consumers willing to pay to watch channels of their choice and the perception is that Cable cost will come down post the implementation of CAS
    • 60% of consumers believe that they will be able to watch only channels of their choice and are willing to pay for those rather than being charged for 100 channels out of which they watch only 20. They also believe that CAS will actually bring down their monthly subscription from an average of Rs 202 to RS 162 with the drop being highest in Mumbai while Kolkata is not impacted at all.

    Most people want to take a wait and watch approach and they will wait till there is enough indication that CAS is here to stay and they see enough of their peers converting in the first few weeks. Once the initial seeding takes place CAS penetration might start growing exponentially.

    Finally what is the implication of the CAS rollout on sales. The following chart demonstrates the methodology followed to arrive at the percentage of sales that are likely to get impacted.

    The affected volumes likely to be: Soaps targeted at the lower SECs : 1.1%
    Metro focused Ketchup : 6% Private Insurance Companies : 10%

    While most FMCG marketers can breathe easy, the ones who sell premium products/brands and are dependant on South Mumbai, South Delhi and the Municipal areas of Kolkata should have contingency plans in place But even for most of such marketers, the impact will not be more than 10% to 15%.

     

  • Media education space in focus as industry biggies take aim

    The Indian media and entertainment industry is expected to grow at 19 per cent compound annual growth rate to reach Rs 837.4 billion by 2010 from Rs 353 billion at present, says a study by FICCI and PricewaterhouseCoopers. As market analysts point out, one area, which is going to capitalise immensely on this expansion will be the media education sector.

    So, that explains the kind of boom that this particular stream of education has been witnessing since the last two years. Some of the listed media firms in the country such as Zee and B.A.G. have also chosen the occasion to explore the media education space while more players are gearing up to make their entries.

    B.A.G. invested to the tune of Rs 120 million to launch its International School of Media and Entertainment Studies (iSOMES), Noida, in collaboration with Missouri School of Journalism, USA in August 2004. Zee Interactive Learning Systems Ltd (ZILS), the education arm of the Subhash Chandra-promoted Essel Group, launched its own media institute, the Zee Institute of Media Arts (ZIMA), in the same year in November on an initial investment of Rs 30 million.

    The latest to join the bandwagon is the Subhash Ghai promoted Mukta Arts Ltd which will unveil its Whistling Woods International Ltd (WWIL) in July this year. Mukta Arts has invested Rs 500 million to set up what it claims is Asia‘s biggest film, television, animation and media arts institute in Mumbai.

    Balaji Telefilms is another player, which is seriously looking at the media education sector. According to market sources, the production house will be launching its institute in Pune within another year or two.

    B.A.G Film‘s iSOMES at Noida

    Looking at the kind of investments made by these media firms on media education, the thought would occur that if they are considering the space as a natural extension of their main area of business. Does a firm hold on the media space and the right understanding of the industry enable them to give a better performance in this area? Are they able to translate the kind of talent accessible to improved business performance in the areas of production and broadcasting? How much does it help them to forget the worries of head-hunting for their own organisations? Are their final products competitive enough to survive in the uncertain industry (here films)?

    “The media industry is now driven by the techniques of convergence and I would say a well-trained talent pool is the key for survival,” says B.A.G. Films promoter Anurradha Prasad. “Earlier, we used to hire fresh trainees and spend a lot of time and effort to get them equipped. Now, we are able to source well-rounded professionals from our institute and that helps our cause to an extent. It saves a lot of trouble because they are already trained. That way, the whole industry is also benefited.”

    ZILS CEO Arun Khetan says his institute follows a standalone business model irrespective of Zee‘s interest in the broadcast business. “Irrespective of our parent company‘s interest in the broadcast business, we have access to all the major players in the industry,” he says.

    Speaking on the advantages, Khetan adds it brings a certain kind of synergy into the business. “You can get the right kind of feedback on the programming and other areas from your student community. They can be very good critics. You can use this talent pool for your research as well.”

    Subhash Ghai‘s Mukta Arts has followed the theory that, expert knowledge should be passed on to the right hands. Explains Chaitanya Chinchlikar, who heads the marketing division of WWIL, on the rational behind Mukta extending to film education: “If one knows how to make a qualitatively good film and turn a profit while doing so, it would make sense to teach others how to do so.”

    When queried on the kind of revenues that these initiatives chip into the kitty of their parent companies, the general feedback is that there is not much dependence as such for the initial years. “We are not looking at WWIL as a revenue resource at this point of time. The idea is to invest in quality education, which keeps up to the international standards, and boosts the whole industry by offering well-trained talents,” says Ghai.

    Khetan reveals that, Zima was launched as a high level pilot project and major expansion plans are on the anvil. “We made an initial investment of about Rs 30 million to launch this project. Now the plan is to convert it as a complete academy through a gradual process of expansion. We are planning to pump in at least Rs 350 million more over a peiod of three years,” he says.

    WWIL dean Kurt Inderbitzinn

    While Zima is mainly targeting Indian students, WWIL and iSOMES (remember the Missouri connection) keep an eye on the international aspirants as well. That fact is reflected in the fees structure that these institutes follow. Zima charges about Rs 150,000 for its one-year Diploma course in Television Direction, according to Khetan.

    “While offering a competitive curriculum, we have also made it a point to attract the right Indian talent through an affordable fees structure. Presently we are not targeting international students,” says Khetan.

    On the other hand, the two-year film direction course in WWIL costs about Rs 1 million. On an aggressive note — in order to attract global attention — WWIL has gone ahead and associated with most of the leading entertainment technology providers on the infrastructure front. The institute also has its dean in the internationally renowned film-television professional Kurt Inderbitzin.

    “There is a clear lack of International level of technical expertise. Hence India falls behind in a truly global economy,” reasons Chinchlikar.

    At a time when media institutes mushroom as each and everyone – be it media firms, media personalities or independent aspirants – try a hand in the seemingly lucrative space, what should be the criterion for choosing an effective educational platform?

    “I agree that lots of shops are being opened these days and they are charging some unbelievable amounts as fees. It is up to the aspirants to decide between boys and men. The criteria one should look at to choose an institute would be, exposure, experience and quality of curriculum. Work experience in a live environment is very important,” says Prasad.

    So much said and done, there remains the most important element in any education – placements. Khetan feels that the television industry‘s growth in the recent past and the eagerness to rope in the right talent has boosted the placement side really well. “The concept of campus interviews is now gradually coming into this space. Well trained students will really benefit from this trend,” he says.

    Visualisation of the reception area at WWIL

    “An Indian Film, TV, Animation & Media Arts institute having campus placements akin to MBA schools and Engineering colleges will be commonplace. The industry is hungry for professionally trained talent,” confirms Chinchlikar.

    Prasad feels that this has become true to an extent for television, while it is not the same for film aspirants. “People who are trained in television-related streams are able to fetch jobs very easily and the payment is also decent. An assistant director earns in the range of Rs 12,000 to Rs 16,000 and that is not very bad if that person is a new entrant. However, it is still difficult in films,” says Prasad.

    Film industry aspirants indiantelevision.com spoke to call for an organised professional set up to drive recruitments and a competitive payment structure. They feel that firms such as Zee, Mukta and B.A.G. should take an initiative in this regard. “If the industry is coming up with so many courses, the main question is – are they prepared to offer job and pay on merit? Or do they expect their students to work free-of-cost for them? Industry contacts should not be the criteria, but the right talent. Opportunities should be given on merit,” says a qualified film aspirant in condition of anonymity.

    “It matters what training has been imparted to the student – students who are taught expired knowledge, will not be valued heavily in the industry, and hence will be paid less. Time will tell that well-trained, technically brilliant freshers will be able to command a much higher price in the market than their current peers,” Chinchlikar responds.

    That seems a valid question and a valid explanation at a time the industry is witnessing an explosion of growth. However, lot would depend on how these companies plan their growth in this space.

  • 694 mn people use internet worldwide: Survey

    MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

     

    These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.
     

    The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

    comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).
     

    “Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

     

    MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

     

    “This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

     

    Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006
    Total Worldwide – All Locations
    Unique Visitors (000)
    Source: comScore World Metrix
      Unique Visitors
    (000)
    Worldwide Total 694,260
    China 74,727
    India 16,713

    comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

     

    “While the ‘big three‘ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.

  • Star makes a mark in regional; Sun’s flanking strategy pays off: IRS Survey

    Among Hindi general entertainment channels (GEC), only Star Plus has been able to really improve its position in the regional television space over the years, according to the 2006 IRS survey Round I.

    The data offered by Hansa Research and Media Research Users Council (MRUC) on the regional space also reveals the success of Sun Network‘s flanking strategy across the South.

    HINDI GEC

    The top 10 lists of the Tamil Nadu and Kerala markets offered by the survey don‘t have a single Hindi GEC player present from this category. The markets Hindi GECs are doing extremely well, according to the survey, are West Bengal, Maharashtra and Punjab.

    Though these channels have gone down in rankings overall — as compared to the 2000 data — they still have managed to find a place in the top 10 in the Andhra Pradesh and Karnataka markets.

    The 2006 rankings of Hindi general entertainment channels in various regional markets. Rankings are given in brackets.

    Star Plus: Maharashtra (2), Punjab (2), West Bengal (3), Karnataka (5), Andhra Pradesh (7)
    Zee Cinema: West Bengal (4), Punjab (5), Maharashtra (7), Karnataka (9)
    Sony: Maharashtra (6), West Bengal (7), Punjab (7), Andhra Pradesh (10)
    Zee TV: Maharashtra (8), Punjab (9)
    Max: West Bengal (9)
    Star Gold: Punjab (10)

    Now, compare these positions with the 2000 rankings:

    Star Plus: Maharashtra (7), Punjab (6), West Bengal (10), Karnataka (9), Tamil Nadu (10)
    Zee Cinema: West Bengal (3), Punjab (5), Maharashtra (6), Karnataka (10)
    Sony: Maharashtra (4), West Bengal (4), Punjab (4), Andhra Pradesh (5), Karnataka (4), Kerala (10)
    Zee TV: Karnataka (5), Andhra Pradesh (6), Maharashtra (3), West Bengal (5), Punjab (3).
    Star Sports: Karnataka (7), Andhra Pradesh (8), Kerala (7), Maharashtra (8), West Bengal (8), Tamil Nadu (7), Punjab (10)
    ESPN: Andhra Pradesh (9), Kerala (8), Maharashtra (10), West Bengal (7), Tamil Nadu (8)

    The chart projects an improved performance from Star Plus, when comparing the viewership figures of 2000 and 2006. For example, its West Bengal performance graph has shot up from the 10th position to the 3rd. Though the general entertainment channel (GEC) lost the Tamil Nadu market as it reached 2006, the consolation has come in the form of Andhra Pradesh, where it is positioned in the seventh spot as per the data.

    “The data clearly portrays Star Plus‘ journey post Kaun Banega Crorepati (KBC). KBC established the channel in the Hindi speaking markets and it proved to be a strong launch pad for the channel in the non-Hindi regions. This followed the strategy to strengthen this position through serials, and that saw the entry of all those K serials. Star Plus used its serials effectively lure the all India market. The strategy worked except for Kerala and Tamil Nadu, which are known as hardcore regional language markets,” says Hansa Research marketing & client servicing India head V Sudarshan.

    Speaking on the channel‘s good show in Karnataka and Andhra Pradesh, Sudarshan offers, “These states have certain Hindi speaking belts and hence, the channel is doing considerably well in these South markets as well.”

    Zee Cinema has been successful in retaining all the four markets as it reached 2006, but improvement came only from the Karnataka market. At the same time, the 2006 regional performance graphs of Zee and Sony are not very convincing. As the data given above reveals, Zee TV has lost the top 10 position in as many as three markets, while Sony lost in two. For both the channels, Maharashtra and Punjab proved to be the comfort zones.

    “Zee and Sony were doing decently well with their serial-oriented strategy in the regional markets. However, of late, both the channels were seen devoting their important slots to gameshows and talent hunts. This diversion might have failed to impress the regional market,” opines Sudarshan.

    REGIONAL CHANNELS

    Now coming to regional channels, the 2006 picture is predictable as far as top rankings are concerned. The data shows a Sun Network dominance in Karnataka (Udaya) and Tamil Nadu (Sun) markets. ETV is number one in Andhra Pradesh, while Asianet has edged out Sun‘s Surya TV to clinch the top spot in Kerala.

    In Tamil, while Raj TV has gone down from the 3rd position (2000) to 6th (2006), Jaya TV has done well to reach the third spot this year. The data also offers a portrayal of how Sun Network‘s flanking strategy worked in the Southern space. The bonanza came from the Tamil Nadu market, where Sun‘s movie and music channel KTV holds the second position behind the market leader Sun TV. SCV is in the 5th spot, while Sun News has made it into the 8th spot. In Karnataka, Sun channels hold the top positions. Behind Udaya (1) and ETV Kannada (2), placed in the third position is Ushe, a niche channel from Sun.

    In Andhra Pradesh, Sun has in its hold the second (Gemini) and third positions (Teja), which together beat the estimated viewership numbers of ETV. Thus the data even puts ETV‘s inactivity in the flanking realm under scrutiny. The only multiple channel ETV has is ETV 2, the news channel, in Andhra Pradesh.

    As per the data, the entry of new regional players has taken a toll on Hindi general entertainment channels‘ viewership share in these markets. The new entrants Maa TV (4th rank) in Andhra Pradesh, Kairali (4), Jeevan TV (7), Asianet News (8) and Kiran TV (10) in Kerala have done well in 2006.

    HINDI GEC IN NON-SOUTH REGIONS

    Hindi general entertainment channels continue to hog the limelight in the non-South markets in 2006 also. In Maharashtra, there are only three regional channels which have made it into the top ten list: ETV Marathi (3), DD Sahyadri (4) and Zee Marathi (9).

    Except for ETV Bangla‘s strong second position, the West Bengal market also presents a somewhat similar picture: DD Bangla (5), Akash Bangla (6) and Zee Bangla (10). Again, there is a complete dominance by Hindi general entertainment channels in the Punjab market. Only ETC Punjabi (6th rank) and Balle Balle (8) are the regional channels which have made it into the top 10.

    SPORTS & NEWS CHANNELS

    Surprisingly, sports channels ESPN and Star Sports haven‘t made it into the top 10 in 2006, in any of the seven regional markets presented. “In India, the most valued property for a sports channel is cricket. The lack of cricket content has its negative effect on ESPN and Star Sports this year,” reasons Sudarshan.

    News channels might be in the limelight presently, but the report mentions only two in the 2006 chart: DD News in Punjab, West Bengal (8), Maharashtra (10) and Kerala (9); Aaj Tak (4) in Punjab. Explains Sudarshan, “You would find only two national news channels in 2006‘s top ten list, but even that is a huge phenomenon when compared to the no show in 2000. As per indications, the next two years will see more Hindi news channels entering the top 10. Speaking about the inactivity from English news channels, they cater to only SEC A & B. And these segments together constitute only 20 per cent of the all India market.”

    DOORDARSHAN

    The superiority DD – 1 National Network enjoyed in 2000, by topping in the viewership chart in six out of seven regional markets, is a tale of the past when the market enters 2006. In 2000, Karnataka, Tamil Nadu, Maharashtra, West Bengal, Punjab and Kerala had DD-1 garnering highest viewership among adults, the Andhra Pradesh market had gone in favour of ETV.

    But as we reach 2006, DD-1‘s dominance has reduced to three regional markets: Maharashtra, West Bengal and Punjab. DD-1 has gone down in rankings in markets like Kerala, Andhra Pradesh and Karnataka. The market where DD-1 has really taken a beating is Tamil Nadu, where it has been relegated to the ninth position.

    “That explains the kind of C&S penetration South India underwent in the last few years. Especially in Tamil Nadu, the C&S penetration has been tremendous. The non-South markets, especially West Bengal, the penetration has been low,” says Sudarshan.

    Speaking about the performance by DD‘s regional channels in 2006, the best show has come from West Bengal. Both DD-1 (1st rank) and DD Bangla (5) have sustained their positions, when compared to their 2000 rankings.

    In Andhra Pradesh and Maharashtra also, DD‘s regional channels have been doing decently well. However, there is bad news from Karnataka, Kerala and Punjab markets. In Karnataka, DD Kannada has dipped from the third position to the 10th. In Kerala and Punjab, the respective DD channels have vanished from the respective 6th and 2nd spots.