ITV

Category: Research

  • ABP-Nielsen poll: BJP and Congress gain from AAP’s loss

    ABP-Nielsen poll: BJP and Congress gain from AAP’s loss

    MUMBAI: News channel ABP that carries out its election poll in association with research agency Nielsen India has come up with its latest prediction on which party’s shares have dropped or gained in the recent past.

    The opinion poll conducted between 9 March-16 March 2014 with 456 respondents claims a margin of error of ±5 per cent.

    The new poll predicts that Aam Aadmi Party (AAP) led by Arvind Kejriwal is set to lose a few vote shares in Delhi. “It is likely to get around 34 per cent vote share and three seats in the upcoming Lok Sabha polls as compared to 55 per cent vote share in the opinion poll conducted in January 2014,” says the poll statement.

    Congress on the other hand is predicted to be putting on a few extra vote shares which is an improvement from the poll prediction in January. According to the ABP News-Nielsen poll, ‘Congress is likely to benefit by AAP’s loss and is predicted to get a vote share of 28 per cent and one seat as compared to 14 per cent in February 2014 and nine per cent in January 2014’.

    Bharatiya Janata Party (BJP) is expected to get 32 per cent vote share and three seats which is higher than the 30 per cent vote share and one seat that was predicted in February 2014 and 29 per cent share in January 2014.

    The ‘Kaun Banega Pradhanmantri’ (KBP) poll has also been launched as an application for android users that will allow subscribers to get updates about the 2014 Lok Sabha elections. The app has sections such as top news, city polls, KBP show videos and live TV.

  • Digital TV Research forecasts North America to add five million Pay-TV subs by 2020

    Digital TV Research forecasts North America to add five million Pay-TV subs by 2020

    MUMBAI: Digital TV penetration reached 94.2 per cent at the end of 2013, and will increase to 100 per cent by 2017 is the forecast that has been made by Digital TV Research. Of the 17 million digital homes to be added between 2013 and 2020, 5.5 million will come from cable, 5.9 million from IPTV, 4.6 million from DTT and 0.9 million from satellite TV added the research.

     

    Despite a small decline in 2013, the number of pay-TV subscribers in North America is expected to witness a spike, with Digital TV in North America forecasted to make five million additions by 2020.

     

    However, pay-TV penetration is expected to drop from 87 per cent in 2010 to 83.8 per cent by 2020, as pay-TV penetration has peaked in Canada and US subscribers fell slightly in 2013; most of the pay-TV subscriber losses over the last few years have been analogue cable subs. With 18.39 million analogue cable subscribers still prevalent at the end of 2010, the number is expected to fall to 3.75 million by the end of this year.

     

    According to the study, satellite TV is expected to overtake cable to become the largest pay-TV platform revenue generator in 2015. However, satellite TV revenues will increase by only $1.2 billion between 2013 and 2020, to $42.8 billion. Cable revenues will fall by nearly $13 billion in the same period (dropping by $2.5 billion this year alone) the study added.

  • Chrome data: Business news channels gain over Hindi and English news channels

    Chrome data: Business news channels gain over Hindi and English news channels

    MUMBAI: No major change happened in week nine as per the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for the week.

     

    The highest gainers of the week were the business news channels in the eight metros which saw a jump of 1.2 per cent. Zee Business was the highest gainer in the genre with 80.5 per cent OTS.

     

    All across India, the kids’ genre came second with a jump of 0.7 per cent from last week. Cartoon Network continued to rein supreme in the category with 84.8 per cent OTS.

     

    In the Hindi speaking market (HSM), Hindi news channels saw a rise of 0.6 per cent with Aaj Tak taking the lead and garnering 92.9 per cent OTS.

     

    At the bottom was the infotainment genre across India with a minor rise of 0.1 per cent. Discovery leads the path here with 89.4 per cent OTS.

     

    Religious channels in the HSM saw a drop of 0.8 per cent but Aastha channel continued its winning streak with 97.7 per cent OTS.

     

    Hindi movies in the HSM and English news channels in the eight metros both saw a drop of 0.5 per cent. Max was the blockbuster in the genre with 95.5 per cent OTS and Times Now gained 87.8 per cent OTS.

     

    English entertainment came in last with 0.3 per cent fall in the eight metros. AXN topped the genre with 70.5 per cent OTS.

  • Business channels gain in Week 8: Chrome Data

    Business channels gain in Week 8: Chrome Data

    MUMBAI: In the Week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Business news channels in the eight metros at the top with 0.7 per cent rise. Zee Business topped the charts with 76.9 per cent OTS.

     

    The Kids genre was close on the heels as that too saw 0.5 per cent gain across the country with Cartoon Network leading the list with 85.9 per cent OTS.

     

    Even English News channels witnessed 0.5 per cent gain in the eight metros. Times Now led this genre with 87.4 per cent OTS.

     

    Religious channels too saw a minor rise of 0.1 per cent in the Hindi speaking market (HSM) with Aastha at the top as it garnered 98.5 per cent OTS.

     

    As for the bottom four, Hindi news genre in the HSM saw a drop of 0.6 per cent with Aaj Tak at top with 93.1 per cent OTS. Sports genre followed suit with 0.5 per cent loss across India. However, Ten Sports gained the most with 74.7 per cent OTS.

     

    Hindi movie genre with 0.2 per cent drop in the HSM was at third spot. Zee Cinema garnered 95 per cent OTS.

     

    At the bottom was the Music genre in the HSM with 0.2 per cent drop with MTV on the top with 86.3 per cent OTS.

  • Parks Associates: TV related apps gaining in popularity

    Parks Associates: TV related apps gaining in popularity

    MUMBAI: New research from Parks Associates reveals that usage of TV apps is on the rise, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using TV-related applications at least once a month.

     

    The firm expects the number of global TV-app users to reach 1.29 billion by 2019.

     

    More than 70 per cent of TV-app users are believed to be satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 per cent of US smartphone owners ages 18 to 34 have used a TV app on their smartphone to schedule a DVR recording, while more than 22 per cent have used an app that transforms their smartphone into a remote control for their TV or set-top box.

     

    The company also states that TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows.

     

    It’s also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. And predicts in-app solutions to be a large focus of its 2014 Connections Conference, where its analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.

  • TV sets preferred in UK as viewing medium

    TV sets preferred in UK as viewing medium

    MUMBAI: According to a recent research from Thinkbox, 98.5 per cent of television viewing in the UK in 2013 was through a TV set, with just 1.5 per cent on other devices.

    The average Briton tuned in to just under four hours of TV a day, with the bulk of that, 3 hours and 52 minutes, dedicated to linear television. The average viewing was down slightly in 2012, largely due to the lack of any major sporting events.

    Meanwhile, there was an average of 3 minutes and 30 seconds a day of viewing on tablets, smartphones and laptops, largely on-demand but also including some live streaming. Non-TV-set viewing is up slightly on the 1.2 per cent from 2012.

    Thinkbox – using data from BARB – also points out that the average person watched 2 hours and 33 minutes of commercial television a day, accounting for 68 per cent of linear viewing, up from 66 per cent in 2012. Among those aged 16 to 34, commercial TV accounted for 76 per cent of linear viewing.

  • PwC report: content value, retransmission fees to boost E&M deals

    PwC report: content value, retransmission fees to boost E&M deals

    MUMBAI: If the new report released by PricewaterhouseCoopers (PwC) comes true, the media and entertainment sector could witness increasingly lucrative retransmission fees and high value for content having key influences on deal activity in the sector.

     

    The value of deals in the US entertainment, media and communications sector in 2013 more than doubled, driven by several “megadeals,” according to PwC’s year-end update.

     

    The deal volume year-to-year was relatively stable, the company reveals in its US Entertainment, Media & Communications Deal Insights report, rising by just three per cent to 866, while deal value soared from $96.2 billion to $222.7 billion.

     

    In broadcasting, deal volume rose from 71 to 87, with deal value soaring from $5.8 billion to $26.3 billion, driven by Comcast’s acquisition of GE’s interest in NBCUniversal. Going forward, deal activity in broadcasting is likely to be influenced by the increasing importance of retransmission revenues, as companies look to broaden their geographic reach.

     

    “PwC is beginning to see increased activity from US government regulators around anti-trust, intra-market media ownership and foreign media ownership regulations, which will likely be another market factor influencing deal volume,” the report says in its broadcasting 2014 outlook.

     

    Cable deal volume was stable at 16, but the value of deals fell year-to-year from $9 billion to $5 billion.

     

    Last year also saw 46 deals in film/content, up from 40, with a value of $0.5 billion, down from $9 billion in 2012. The previous year included Disney’s purchase of Lucasfilm.

     

    On the 2014 outlook for deals in film and content, PwC says, “The rising value of content has started an industry-wide race to acquire it. Buyers continue to look for ways to bridge the value gap and meet the premiums demanded by content providers through attractive deal structures, beneficial tax structuring and contingent consideration. Recent years have seen several major acquisitions of content assets, and despite the drop in deal value in 2013, the ongoing deal activity is likely to continue. Geographic location will hold no bar as U.S. participants look abroad and foreign players look to the United States for a means to acquire and monetize content.”

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

  • Star Plus sets new viewership record in week 6

    Star Plus sets new viewership record in week 6

    MUMBAI: It’s the leader in the Hindi general entertainment space in India and has been so for most part since the beginning of last decade.

     

    In week 6 of TAM TV ratings, Star Plus showed its might. The channel’s viewership during the week was the highest ever in the history of Indian television, helped by its bollywood awards show Star Guild Awards and its decision to extend all its weekday prime time fiction properties to Saturday.

     

    Star Plus fetched 728,231 GVTs, up from 626,570 GVTs in the previous week. The channel’s Star Guild Awards show scored 8,063 TVTs.

     

    Star Plus’ epic series Mahabharat too had its highest ever ratings since its launch and recorded 7,850 TVTs, up from 7,136 TVTs in the previous week.

     

    Zee TV was in the second position in week 6 with 495,313 GVTs, up from 467,656 GVTs in the previous week. All the other Hindi GECs saw a drop in viewership ratings during the week.

     

    Zee TV’s fiction property Aur Pyar Ho Haya saw a huge rise in ratings with 5,129 TVTs, up from 4,232 TVT a week earlier. The viewership ratings of its sitcom Bha se Bhade dropped to 1,492 TVTs from 1,645 a week earlier. The channel’s dance reality show – DID 4 – witnessed a rise on Saturday with 4,254 TVTs, up from 3,766 TVTs a week ago, but saw a drop on Sunday with 3,132 TVTs against 3,859 TVTs a week ago.

     

    Viacom18’s Colors was in the third position with 424,431 GVTs, down from 446,579 GVTs a week earlier as both its highly-rated properties saw a huge drop in viewership. India’s Got Talent scored 5,876 TVTs in week 6, down from 7,403 TVTs, and Comedy Nights with Kapil’s viewership fell to 7,300 TVTs from 8,878 TVTs a week earlier.

     

    Life OK scored 343,882 GVTs, down from 386,659 GVTs in the previous week.  Sab was in the fifth position with 291,599 GVTs, down from 318,766 GVTs. Sony continued to be at the bottom of the chart and recorded 251,650 GVTs, down from 298,060 GVTs. Its dance reality show Boogie Woogie Kids Championship does not seem to attract much eyeballs and scored 1,721 TVTs, witnessing a fall from 2,758 TVTs. Sahara One fetched 35,896 GVTs, down from 39,172 GVTs.

     

    In the movie genre, Zee Cinema had 185,836 GVTs in week 6, down from 198,751 GVTs; Star Gold 193,648 GVTs, down from 202,153 GVTs; Movies OK 134,400 GVTs, up from 130,648 GVTs; &pictures 83,202, down from 88,620 GVTs; Zee Anmol 79,408 GVTs, up from 65,415 GVTs and Max 206,080 GVTs, up from (192,801).

  • Chrome Data: No toppers in week six

    Chrome Data: No toppers in week six

    MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week six, but doesn’t look too good.

     

    The past week didn’t see any genre in the top category which could mean that the reach of the genre hasn’t really increased.

     

    Even the bottom four that had the English movie as well as English entertainment channels saw a drop of 4.9 per cent in the eight metros.

     

    Pix gained the highest OTS in the movie genre with 73.6 per cent, while AXN continued to rule the roost in the entertainment genre with 67.4 per cent OTS.

     

    The sports genre across India saw a dip of 3.5 per cent. Ten Sports gained the highest OTS with 73.6 per cent.

     

    Business news genre was at the bottom in the eight metros with 2.8 per cent fall. CNBC Awaaz scored the most OTS with 76.2 per cent.