Category: Rediff.com

  • Rediff.com Q1 revenues jump 53 per cent to $4.2 million

    MUMBAI: Rediff.com India Ltd recorded a 53 per cent jump in revenues to $4.2 million for the first fiscal quarter ended 30 June 2005, as compared to $2.7 million over a year ago. This was led by growth in revenues from India Online, which comprised online advertising and fee-based services.

    Rediff’s India Online earnings increased by 114 per cent to $2.7 million, compared to $1.3 million during this period. Online advertising and mobile services primarily drove this growth, the company said in a release.

    Revenues from US publishing, comprising India Abroad and Rediff USA online, increased by 3 per cent to $1.53 million.

    Gross margins increased to 68 per cent, up by 54 per cent. Operating expenses rose 40 per cent to $2.7 million, primarily due to higher advertising and product development costs.

    Net income for the quarter was $53,000, compared to a net loss of $506,000 for the corresponding quarter ended June 30, 2004.

    Registered users grew to 37.5 million as of June 30, 2005, a 19 per cent increase over the number of registered users a year ago. Rediff.com launched a range of new products and services for its users in India and overseas including a beta version of “Newshound”, which delivers news headlines from approximately 700 news sources and is updated every five minutes. An auctions site for its shopping customers was also launched.

    Rediff.com launched for commercial use its VOIP (voice over Internet Protocol) Instant Messenger, which can work on low bandwidth connections and allows users to send an SMS to a mobile phone and to create personalised “avatars” while chatting.

    “We will continue focusing on product innovation as part of our core strategy. “We believe that our current range of products will allow us to attract consumers from both India and abroad,” said Rediff.com India Ltd chairman and CEO Ajit Balakrishnan.

  • Rediff.com targets youth with new home page

    MUMBAI: Rediff.com India in an initiative to focus on younger audiences announced the launch of its new India home page which offers an increased width of content to reach out to users in India in the age group of 19 to 35 years.
     
     
    In lieu with its new younger image, the Rediff.com India home page will now sport a different colour periodically reflecting a blend of freshness and youthfulness. Hosting several unique sections like ‘Get Ahead’, ‘Rediff Radar’, ‘More From Rediff’, ‘Deals for you’ and ‘Entrepreneur’s Zone’ the web-site aims at providing more content upfront across several topics of interest like movies, sports, business and general news.
     
     

    The release state that all of the above is being achieved without compromising its coverage on breaking news. The design also provides for a central position on the home page for its flagship email service Rediffmail 1GB along with Rediff Shopping
    and SMS 7333 services.
     
     
    Speaking on the occasion Rediff.com Chairman and CEO Ajit Balakrishan said, “All indicators point to a period of rapid growth of the Internet in India in the quarters ahead. This is being primarily led by greater usage of the medium by Indians of the age group of 19 to 35 years. Our new home age with added sections and content is the first in a series of innovations aimed to fulfill the needs of this young audience.”