ITV

Category: Rediff

  • Rediff, Yahoo to boost online shopping together

    MUMBAI: Rediff.com India and Yahoo! India, have joined hands promote online shopping and mobile content across both portals. The strategic alliance will entail Rediff.com powering the Yahoo! India shopping channel while Yahoo! India will showcase its prime content like ringtones, polyphonic tunes, wallpapers and java games on the Rediff.com website.
     
    Rediff.com users will thus be able to download the content through the Yahoo! India shortcode 8243. According to an official release, this content will be in addition to Rediff Mobile premium content currently available on the Rediff shortcode 7333.

    While Yahoo! India country manager Neville Taraporevalla believes the Indian Net user will gain from the combined synergies and strengths of Rediff.com and Yahoo! India, Rediff.com CEO Ajit Balakrishnan says, “We are glad to extend our comprehensive shopping catalog in a safe and secure online environment to Yahoo! users in the belief that this marks a new beginning to online retail commerce in India.”

    Yahoo! shoppers will now have access to the Rediff Marketplace which has over 100 shops across 30 product categories, boasting brands Nike, Arrow, Tissot, Phillips and Casio.Yahoo! India which provides value added services to mobile phone users through Y! India Mobile and currently reaches over 15 million mobile subscribers will now offer an additional range of value added mobile services to Rediff.com users across the country through the use of the shortcode 8243.

    According to the release, Yahoo! Mobile has alliances with more than 50 carriers and manufacturers in 26 countries, and provides a variety of leading wireless services to consumers around the world.

  • Rediff takes fight against email spammers to new level

    MUMBAI: Online portal Rediff.com has re-launched its range of paid and free Rediffmail services with enhanced security and feature-rich add-ons. Rediffmail currently claims to have a user base of over 25 million registered users.
     
     

    Rediff issued a release stating that the new look free Rediffmail, which is its flagship email service, was now faster. It is also more secure with a spam shield and allows one to write emails in 11 Indian languages.

    In addition, the free email users can now buy stand alone add-ons such as extra storage, POP3 access facility and SMS packs that allow users to send SMS from their free Rediffmail service to mobile numbers in India and the US. Users can also upgrade to the premium paid Rediffmail Plus service that has been additionally refurbished with a 30MB briefcase and a no account expiration policy in an ad free environment.

    The key attribute of the Rediffmail spam shield is that it gets better over time with users’ contribution. The release adds that intelligent spam shield software progressively improves its learning on spam mail patterns from users’ contribution, thereby eventually filtering the message and restricting it from reaching the user’s Inbox.

    Nasscom estimates that India will have an Internet user base of 52 million by 2005. This would mean that the email would no longer be considered a service but a utility to every Internet user in the country. With a trend in this direction Rediff stated that it was imperative for email services such as Rediffmail to become more user friendly, secure and convenient.