MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers.
Speaking about his association with the company, Mathew says, “McCann is more than just another agency for me. My two stints here account for eight years of my advertising career. It has also helped me shape a lot of my craft. It has not been an easy move to make. It became even more difficult because of the fact that I will also have to leave behind a great art partner in Akshay Kapnadak.”
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McCann is more than just another agency for me, says Rahul Mathew
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Mathew has been in the advertising industry for about 15 years. He has been a part of many award winning campaigns that have received acclaim at both domestic and international levels. At McCann, he along with his team has won three Cannes Lions, four One Show pencils, over a dozen Adfest metals and many metals and honours at International award shows.
“But the pride of place on the very crowded mantelpiece belongs to the Grand Prix that the Mumbai office won at the recently concluded Spikes. Even at Goafest 2013, McCann Mumbai was one of the most awarded offices, accounting for a lion’s share of McCann’s metals including a Grand Prix. We also tasted similar success at effectiveness awards, both nationally and internationally,” he says proudly.
Talking about his work at the agency, he adds, “We’ve had great fun creating work on brands like Parachute, ACC, Pears, Western Union and many others. And have managed to fill the creative pool with some rare talent. And thus, there is reassurance that I’m leaving after making a positive impact at the place. And that I leave it in a good place.”
Prior to joining McCann, Mathew was with Rediffusion, Young & Rubicam, Ogilvy (Healthcare), Leo Burnett, JWT, Enterprise Nexus. He has been ranked among the top five creative professionals in India in 2009 by Campaign Brief Asia and was ranked the 8th most awarded copywriter in Asia (as per Haymarket Publications and Campaign Asia) in 2012.
Rahul finds the building and reinventing process a lot more exciting and challenging. And thus, he will look for an opportunity that allows him to do that all over again.