ITV

Category: Radio Mirchi

  • Radio Mirchi property exhibition from 30 July

    MUMBAI: Radio Mirchi is organising a property and finance show – The Radio Mirchi Premium Property Showcase 2004, in association with Standard Chartered Bank.
     
     
    Aimed at being the one-stop venue for all premium housing needs in the city, the “showcase” will be on for three days from 30 July to 1 August at the Nehru Centre, Mumbai.

    On offer are premium properties located across Mumbai priced at Rs 2.5 million and above for residential purposes. A total of 20 top city builders including Rustumjee, Neelkanth Group and the Runwal Group are participating in the property exhibition, says an official release. The exhibition also has special finance schemes and on-the-spot loan sanctions.
     
     
    According to Radio Mirchi station director Sameer Soni, “There is no doubt that radio has evolved from being an entertainment medium to being a utility-based medium and from being a channel of broadcast it is now becoming an interactive platform with a far greater reach than newspapers, television or the Internet. The Premium Property Showcase is one example of the many ways in which Radio Mirchi is going beyond a voice and into the lives of people.”

  • Radio Mirchi, Radio City burning up Delhi, Mumbai respectively: Study

    Radio Mirchi, Radio City burning up Delhi, Mumbai respectively: Study

    MUMBAI: With all the controversy over the payment of license fees hanging like a sword over FM radio stations The Times Group and Star India have something to smile about. They have left the competition in the dust in Delhi and Mumbai respectively.
     

    The data is contained in the first wave of the research study Indian Listenership Track (ILT) 2004, conducted by Media research Users Council (MRUC) and AC Nielsen ORG Marg. ILT 2004 was designed on a day after recall (Dar) methodology which would provide yesterday listenership data. As per this Radio Mirchi and Radio City has awareness levels of over 96 per cent for Delhi and 90 per cent for Mumbai respectively. Red has awareness levels of 81 per cent in Delhi and 62 per cent for Mumbai.

    Where Radio Mirchi scores big is in Delhi. It came out on top with a spontaneous awareness level of 87 per cent. For Mumbai it was 64 per cent. Radio City has done better in Mumbai at 68 per cent but in Delhi it is 71 per cent. Red is way behind in third spot at 34 per cent for Delhi and 24 per cent for Mumbai. The share of the likes of BBC and Air is not much. Mirchi again scores in the top of the mind (Tom) awareness category at 53 per cent for Delhi. Radio City, however, does better in Mumbai with a Tom awareness of 41 per cent as opposed to Mirchi’s 26 per cent. Radio City has also fared the best in Mumbai in terms of reach among all the SEC’s, while Mirchi has boasted the same for Delhi.

    As far as reach of the best 20 slots is concerned, Radio Mirchi is ahead at 19 per cent while City is at 15 per cent. Once again Red has been left in the lurch at with just three per cent.

    Interestingly SEC C, D and E account for 50 per cent of all radio listenership. At the same time there is some good news for the public broadcaster Vividh Bharati. It managed 81 per cent awareness in Mumbai. In fact while 39 per cent said that they listened to radio out of that 34 per cent said that they listened to FM. The five per cent gap means that Mumbaikars are also tuning in to Vividh Bharati. That is not the case in Delhi where listening to radio basically means FM.

    In addition, subscribers to ILT will also be able to map listening habits with other activities like watching films, holidaying, consumer durables owned and internet access.

    While all this data is well and good it remains to be seen as to how advertisers and media planners react. As a representative of Radio City, who was present at this evenings MRUC meeting, pointed out the next challenge is to convince the ad fraternity of the veracity of the data just as they are convinced of Tam for television.

  • Radio Mirchi launches Yash Raj Films’ ‘Hum Tum’ music

    MUMBAI: Radio Mirchi launched the music of Yash Raj flick Hum Tum starring Saif Ali Khan and Rani Mukherjee this afternoon through a one-hour special live across India.

    The music, which was launched earlier on Sa Re Ga Ma HMV, was formally launched on Radio Mirchi in Mumbai, Delhi, Kolkatta, Pune, Indore and Ahmedabad.
    Speaking to indiantelevision.com, Radio Mirchi Mumbai station director Samir Soni said, “This launch marks the foray of radio as a medium moving to the next level: connecting Bollywood to the masses.”

    “Normally, we do not run the music of new and unreleased films, unless and until it has become a hit. We have signed Hum Tum for our ‘Mirchi Movie of the Month’, which we’ll be promoting in May. While talking to Yash Raj Films on this, we put in a thought if we could take the promotion to the next higher level. This is how the idea came through,” he explained.

    “The music rights will not lie with Radio Mirchi,” Soni added, but refrained giving the details of the deal. “The deal is strictly confidential as I have to still deal with a lot of players in the business. All I can say is that we have a tie-up with Yash Raj Films and Sa Re Ga Ma HMV and they are utilising Radio Mirchi as a medium to reach the masses. It’s a win-win situation for all three of us – Yash Raj Films, Sa Re Ga Ma and Radio Mirchi,” he quipped.

    The music scored by Jatin Lalit with Prasoon Joshi’s lyrics is yet to catch up with the audience, but Soni is optimistic that it’s just a matter of time. “I feel that the music is very different, soothing and refreshing, and soon, it should be popular,” he asserted.

    This is Radio Mirchi’s latest innovation thus adding one more to its recent pioneering concepts like ‘Mirchi Movie’ and ‘Mirchi Boli Lagao’ (the Bollywood auctions).

  • Radio Mirchi gets jiggy with ‘Bollywood bids’

    MUMBAI: This time it’s Priety Zinta in the hall of fame. After Shah Rukh’s costumes from Chalte Chalte, Big B’s track suit from Baghban, and a lunch date with Kareena, Radio Mirchi 98.3 FM is getting jiggy once again giving Mumbaikars yet another chance to get up close with Bollywood. Priety Zinta’s red gown in Kal Ho Na Ho is letting itself be adorned by the common man.

    Radio Mirchi 98.3 FM will auction the gown on Tuesday, 6 April 2004 on “Mirchi Boli Lagao”. The bidding for the one-day auction will commence from 8 am to 6 pm.
     
    Listeners can participate in the auction by sending their bids via sms by typing ‘BID 0000’ (amount) and sending it to 8888. Radio Mirchi will also feature hourly updates on the status of the bids throughout the day.

    The proceeds of the auction will be given to Aangan Trust – a NGO for rehabilitation of children in state run institutions.

    Radio Mirchi is the first radio station in India that pioneered auctions of celebrity merchandise from Bollywood.

  • Radio Mirchi Celebrates India’s 59th Independence Day Anniversary

    Special Highlights
    o Jocks to board the Independence Day Express
    o Music bands to compose a special song for Radio Mirchi
    o Listeners invited to make Rangoli at Radio Mirchi
    o Kite Flying and more

    August 11, 2006
    On the occasion of India’s 59th Independence Day, Delhities can rediscover the different shades of India on Radio Mirchi 98.3 FM on August 15, 2006. The radio station is gearing up to celebrate this special day with listeners in an exceptional way, by helping them relive the country’s unique heritage, its diversity and its patriotism, through a day long special programming schedule.

    To cherish the importance of Independence Day and promote inter-faith and inter-community understanding among Indians, Radio Mirchi jocks will report live from the Grand Trunk Express (Delhi to Chennai). Similar exercise will be undertaken by Radio Mirchi jocks across cities – like Mumbai and Ahmedabad.

    Radio Mirchi will rekindle the spirit of our Independence with new, especially composed songs by Euphoria and Bandish. These will be played on the airwaves right through the day only on Radio Mirchi, 98.3 FM.

    Other special highlights of Independence Day include: Radio Mirchi will provide insights into India’s freedom fighters through short interesting capsules on Salaam India.

     

    Delhiites will be invited to express their thoughts on Aazaad Hindustan, with messages written on special scrolls set up at Radio Mirchi studios’s for the occasion.

     

    Listeners of Khoobsurat, women from different nationalities will be invited to make the traditional Rangoli outside the Radio Mirchi office. Listeners can even participate in a Kite Flying event.

     

    Listeners can travel through India…songs from the different regions of the country…that express the different shades/cultures of India, on Purani Jeans. Discuss love in the context of inter-cultural relationships with Dr. Love.

    Radio Mirchi extends its best wishes to all Indians and wishes them Happy Independence Day.

    About Radio Mirchi: Radio Mirchi is India’s largest private radio network and is owned by Entertainment Network (India) Limited (ENIL). ENIL is India’s first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore in October 2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in twenty-two additional cities.

     

    For further information please contact:

    Charu Raizada, PR Pundit, Mob: 98110 56927/ 98117 83347

     

  • Radio Mirchi claims to reach 70 per cent FM listeners

    A dip stick report prepared by the Indian Market Research Bureau (IMRB) has placed Radio Mirchi’s listening audience at 70 per cent of the total listenership of FM radio in Mumbai, in the one month after the launch of the four private radio stations in the city.

    Commissioned by the Entertainment Network promoted Radio Mirchi, the report, says CEO AP Parigi, concerns the target audience in the age group of 18 to 35, Sec A & B, who tune into radio in cars. This segment is the one advertisers look at, and has helped the channel rope in advertisers at least three times more than the nearest rivals who started around a week after Radio Mirchi went on air, claims Parigi. The preliminary report will be followed by comprehensive reports after three to six months, he says. Radio Mirchi station head Kaushik Ghosh says similar exercises conducted in Indore and Ahmedabad four to six months after the launch of Radio Mirchi indicated that in terms of media consumption, the volume of radio listenership in these cities now equals that of TV viewership.

    While Parigi says the FM channel will exploit all in house Times of India properties to target “an addressable population of 120 million in Radio Mirchi’s 10 stations.”

    It also deployed Miss Universe contestant Neha Dhupia in the creative role of impromptu correspondent from Puerto Rico, where the pageant was held. Live phone-ins were used to bring Neha live from Rico, with updates on the process of the Miss Universe pageant, as and when the Indian representative got time off from her commitments. She also spoke exclusively to Radio Mirchi immediately after the pageant.

    Parigi says the exercise will be followed up with radio adaptations of the Brand Equity Quiz, the Filmfare awards and the War of the DJs, all Times properties. No sponsors have been roped in for the Miss Universe coverage. After Indore, Ahmedabad, Pune and Mumbai, the channel is now targeting Delhi, Kolkata and Chennai as the next Radio Mirchi destinations, says Parigi.