Category: Press Release

News Nation’s Desh Ki Behas

It has been a month since News Nation launched its brand-new show “Desh Ki Bahes”. Since the beginning, the show fostered issues which were raised by the “aam janata” through various platforms like Facebook, Twitter, phone calls, whatsapp, SMS etc. True to its commitment, the show invariably discussed and debated on the topics with renowned politicians, journalist, experts and more to say across the border with Pakistani counter parts as well. The topics were discussed in detail which cleared all doubts of general viewers be it topic of Corona, Rafale, Sino-Indian tensions, Rajasthan Political crisis or Ram Temple in Ayodhya, Sushant Singh Rajput’s death. Unlike other discussion shows, every panel member gets sufficient time to present their point of view which is an extremely essential criteria of a debate show per say.

The channel did a marketing campaign of the show focusing mainly in the HSM region and post eval of the activity showed significant conversions as per BARC data. Within a short span of time the show witnessed a massive growth in social media interactions with the Facebook page and Twitter handles getting whopping 1000 % + jump on its base figures. While speaking of BARC figures the show witnessed increasing trend in viewership of its 9:00 pm band. It is quite interesting to note that in Wk28’20 “Desh Ki Bahes” show has higher stickiness than Aaj Tak, ABP News, Zee News , NDTV India in the first half hour of show while 2nd half hour of the show is higher than ABP News and as good as Aaj Tak as per BARC.( 15+ Yrs, Atsv mins, HSM).

Mr. Deepak Chaurasia, Consulting Editor , News Nation, who anchors the show commented “ The response which we are getting on a daily basis is very encouraging, the differentiation of Desh Ki Bahes is its, for the people, by the people and of the people. I am hopeful that with passage of time the show will create milestones in news broadcasting”.

Mr. Abhay Ojha, President- Sales & Marketing told us “sponsors are keenly watching the show and we got positive feelers of the show from client and agencies, we are hopeful of closing some sponsors soon”. The show is aired on weekdays 8:30 pm-10:00 pm

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July 30, 2020
A Safarnama with TV actor Ankit Siwach on EPIC TV

Mumbai: IN10 Media Network’s EPIC TV has taken its audiences on umpteen journeys across the country – from exploring abandoned palaces and forts to taking off on adventures to exotic and wild jungles and even exploring the gastronomical wonders of several cuisines. Building on its legacy of being India Ka Apna Infotainment, EPIC TV brings a limited series to celebrate the vibrant facets of the country. Titled Safarnama, the show is hosted by the well-known television actor and passionate traveler, Ankit Siwach. The series travels from Mumbai to the unseen corners of Kashmir, Ladakh, and Himachal Pradesh and reveals to the audience unheard stories from these beautiful regions.

Ankit heads to the Himalayan mountains on a quest to find peace and serenity. His journey begins in the hustle-bustle of Mumbai and comes to a close in Kargil. As he travels, he explores the charm of Old Delhi, scenic sights of Kullu-Manali, famous monasteries and Pangong lake of Ladakh. He rides through the highest motorable pass of Asia, Khardungla La, unearths heroic tales of Kargil and has many more adventures. Safarnama is his travelogue filled with unforgettable memories and extraordinary experiences.

Produced by Sinashh Films, the 9-episode series will be telecast at 8:30 pm, every Monday, from 3rd August, 2020, with a repeat telecast at 12:30 pm on every Tuesday.

“EPIC TV has been home to some of the most exceptional stories about India across a vast range of genres and we take pride in bringing these extraordinary perspectives to our audiences,” said IN10 Media Network VP – Corporate Strategy and Development Mansi Darbar. She adds further, “Safarnama deep dives into the variegated uniqueness of India through its exploratory narrative. We look forward to taking our audience on an exciting expedition and discovering a yet uncharted facet of India.”

Speaking about his experience anchoring the travel series, Ankit Siwach said, “Safarnama is very close to my heart and it is an honour to present the most beautiful parts of our country to the audience through my experiences. The show is also an ode to the armed forces and the people of Himachal and Ladakh.”

“The series is a breath of fresh air when people around the country are locked down in their homes fighting the ongoing pandemic. The scenic beauty, adventurous rides, never seen before villages, people, the might of our army protecting the northernmost borders in the treacherous terrains in the world and everything else that came alive organically during the trip will definitely put a smile on the audience’s face. I hope the viewers get an experience of a lifetime through Safarnama,” said the actor, who made his acting debut on television with Rishton Ka Chakravyuh in 2017, and was later seen in popular television shows like Manmohini and Beyhadh 2.

The Safarnama series is the latest addition to EPIC TV’s wide and thoughtfully cataloged list of travel-based shows that explore the diverse landscapes and facets of India, which include popular series like Ekaant, Sanrachna, Road Less Travelled, Way Back Home, Indiepedia, Lost Recipes, Wilderness Days and more. Apart from travel, the channel’s India-centric content library continues telling exceptional stories across history, mythology, sports, food, wildlife, nature, etc.

July 30, 2020

THE NBA UNVEILS NEW SPOT FOR SEASON RESTART #WHOLENEWGAME

After a long hiatus, the National Basketball Association (NBA) is back with a ‘Whole New Game’, a campaign that inspires fans to reimagine the game of basketball in its purest form for the rest of the 2019-2020 season. The heart of the game remains unchanged but everything else will be different. With 22 teams set up in the bubble at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Florida, the season restarts on July 31, 2020. The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass.

The restart of the 2019-20 season will be one for the books given the never-seen-before elements, be it the broadcast innovations or the immersive fan experiences. The high energy global campaign film opens with empty arena pondering on the profound changes that the world has witnessed this year, reminding fans where we left off the last season and building anticipation for the restart. With no fans or the sparkling glamour in the court, the game we all love is like we have never seen before echoes through the story.

The NBA has introduced never-before-seen camera angles and enhanced audio of players and coaches. With digital video boards in the stands, fans can virtually live the game experience along with an all-encompassing sound system, the restart will be nothing short of a modern-day miracle.

The US only version of the film features prominent American actress, writer and producer, Issa Rae, literally walking the fans through the Whole New Game. Translated in more than 10 languages including Chinese, French, German, Indonesian, Italian, Japanese, Polish, Portuguese (Brazil), Spanish (Spain), Spanish (Mexico) and Thai, the campaign has also been integrated throughout the NBA Campus in Orlando and will be an integral part of the comprehensive social media activation amplifying the user-generated content on @NBA platforms.

Fan all over the world including Bollywood superstar Ranveer Singh, Indian cricketer and LA Lakers fan Mayank Agarwal, star YouTuber Bhuvan Bam and actor Rannvijay Singha expressed their awe and excitement by sharing the campaign film minutes after it was launched.

It’s a new world and yes, it’s a Whole New Game!

Block your calendars and catch the action live starting July 31, on SONY SIX, SONYLIV, FanCode and NBA League Pass.

Schedule of the game:

DAY	DATE	MATCH	IST
Fri	7-31-20	New Orleans vs. Utah	4:00 AM
Fri	7-31-20	L.A. Lakers vs. LA Clippers	6:30 AM
Sat	8-1-20	Milwaukee vs. Boston	4:00 AM
Sat	8-1-20	Dallas vs. Houston	6:30 AM
Sun	8-2-20	Toronto vs. L.A. Lakers	6:00 AM
Sun	8-2-20	Brooklyn vs. Washington	11:30 PM
Mon	8-3-20	Houston vs. Milwaukee	6:00 AM
Mon	8-3-20	Miami vs. Toronto	11:00 PM
Tue	8-4-20	Utah vs. L.A. Lakers	6:30 AM
Wed	8-5-20	Miami vs. Boston	4:00 AM
Wed	8-5-20	Portland vs. Houston	6:30 AM
Thu	8-6-20	L.A. Lakers vs. Oklahoma City	4:00 AM
Thu	8-6-20	Boston vs. Brooklyn	6:30 AM
Fri	8-7-20	Dallas vs. LA Clippers	4:00 AM
Fri	8-7-20	Houston vs. L.A. Lakers	6:30 AM

July 29, 2020

SynProNize Announces their movie Kappela to Air on Netflix, and deals done with AsiaNet (Linear Broadcasting), Google Play and iTunes (TVOD) as well as

Nitin Michael and Hasnaa Descuns, co-founders of newly-launched content distribution and production company SynProNize announce several deals for the romantic Indian thriller film, Kappela (Indian Malayalam). Theirs deals include one that sees movie now being streamed on Netflix as well.

Kappela was one of several films whose theatrical revenues was severely impacted due to the COVID related lockdown across India and other markets internationally where it would have ideally been screened. In addition to responsibility for worldwide distribution, SynProNize monetized the movie further by ensuring that it received a digital window on Netflix first, before its scheduled release on iTunes and Google Play globally as part of their TVOD offering. They have also secured a deal to license the film’s linear broadcasting rights to Asianet, the top Malayalam TV channel owned by Star India (part of the Walt Disney Company).

Additionally, format rights have been finalized for Kappela in Telegu, aiming to further help the producers recover their productions costs in a very challenging time. Synpronize will continue monetizing Kappela by further licensing TVOD rights across various markets as well by marketing the Format rights for the film in other geographies outside of India.

Kappela synopsis: An accidental meeting brings three people together for a dramatic turn in this romantic thriller. After falling into an over-the-phone romance with a rickshaw driver Vishnu, a young women name Jessy visits his city when an encounter with a stranger named Roy derails their meeting. Anna Ben plays the character of Jessy while Roshan Mathew and Sreenath Bhasi plays the roles of Vishnu and Roy respectively. Tanvi Ram from famed-movie Ambili is also an important character. Sudhi Koppa, Sudheesh, Nisha Sarang, James Alia, Vijilesh, Naseer Samkranthi and several theatre artists also form the cast.

Nitin Michael and Hasnaa Descuns stated: “We are very pleased that a global powerhouse platform Netflix decided to stream this film on their platform. The film got extremely positive responses from audiences in India and across the world which helped us further monetize it. These deals came as a welcome relief for producers of Kappela who like many others too have been struggling with recovering their investments in films that were released just before the lock down hit theatres all across India due to COVID 19. At SYNPRONIZE our aim is to continue to help content owners to maximize the monetization of content by taking it across multiple platforms and geographies thereby ensuring that they don’t have to rely only on the conventional modes of earning revenue for their productions”

Kappela Producer Vishnu Venu: “We are thrilled that SynProNize is taking our beloved movie Kappela to new audiences around the world, and eventually localizing the show. We are fortunate to have a really fantastic cast and compelling story that continues to receive rave reviews, and we appreciate Nitin and Hasnaa’s major support.

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July 29, 2020
Laqshya Media Group Exclusive Research -136 districts (comprising 139,641 villages) in the top 9 states can lead the economic revival process

According to the National Sample Survey Organisation (NSSO) ‘rural’ is an area with a Population Density of 400 per sq km and villages with clear surveyed boundaries but no municipal board. Min 75% male working population has to be involved in agriculture & allied activities. RBI defines rural areas as those areas with a Population less than 49,000 (tier -3 to tier-6 cities). This definition governs the agricultural credit given by banks and NBFCs.

Laqshya Media Group’s latest report gives us a sneak peek into startling data about the growth and innovation in Rural India and its industries, including agriculture, fertilizers, tractors, building materials and FMCG. It highlights the geographical areas that hold potential, even as the urban markets are slowed down by the pandemic. It spotlights the districts that have low infections and high GDP values and it showcases the infrastructural opportunities that the private sector should consider for long term profitability.

Agriculture in India has come a long way. India is a massive producer of food grains, horticulture, cash crops, milk and livestock-related products, resulting in India being self-sufficient in feeding its 1.37 billion population. Along with the growth in agriculture and livestock, there is also a quantum jump in India’s investment in Rural Infrastructure, which is a huge opportunity for all the mainline industries.

India is the largest producer of milk, pulses, jute, etc. and the second largest in crops like rice, wheat and tea. Agriculture contributes 17% to the Indian GDP and 45% to employment generation. India is home to the world's highest-selling Tractor brand (M&M) and the world's largest fertilizer cooperative (IFFCO). It is also the 2nd largest producer of cement.

In India approx. 270 Mn rural consumers (35%) have discretionary spending powers, helped by improved agricultural practices and better access to markets. Rural Market constitutes the following
40% of FMCG sales – estimated to rise to USD $100 billion by 2025
50% of motorbike sales
38% of Cement Sales (out of residential cement)
~8-10% of e-commerce estimated to rise to $10-$12 billion by 2025

GOI’s intent to double farmers’ income in 7 years (from 2015-16 to 2022-23) – GOI’s intent marked a significant departure of the past when the emphasis had been only on production rather than its marketability. In addition, public funding on infrastructure and food grains procurement will give a significant boost to the rural population.

The report also talks about case studies of initiatives carried out by big brands in rural India. It talks about ITC’s e-choupal Baareh Mahine Hariyali, Mahindra’s Rural Housing Finance with easy loans, Amazon’s Handmade initiative and Rural Distribution Centres, Flipkart’s Motorola for Rural Markets initiative and IFFCO’s Indian Cooperative Digital Platform.

Opportunities in Rural India are wide and varied. Brands can grow by capitalizing on the currently increasing incomes and aspirations of the rural buyers.
The momentum in the rural economy can be built on by fulfilling the need gaps that are holding back higher growth of the rural economy including higher productivity of crops and more capacity for processing of crops.

Engagement with the Rural population should be customized with hyperlocal solutions.

“Rural India constitutes 66% of the country’s population. Over the last few years Rural India’s contribution to the overall GDP has dipped but there are also innumerable opportunities for growth. Good monsoons have boosted crop production in the last year and much investment has been made for improving infrastructure. Many gaps are noticeable which if fulfilled can give a great boost to the Indian economy. In the current Covid-19 situation we have also looked into the top districts in 9 states of India. 126 out of 281 districts across 5 states has less than 1000 active cases and contributes nearly 60% to the GDP. These 126 districts constitute 139,641 villages with great potential for an increase in production and consumption. So, with the correct planning, huge opportunities lie here for marketers.” Atul Shrivastava, CEO, Laqshya Media Group.

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July 29, 2020
Mars Wrigley Stirs Up Nostalgia With The Launch Of New BOOMER® Campaign

We know it for its iconic tune. We love it for its taste and the ‘Boom’. We have grown up seeing its ad campaigns on television, and now, it is back in an all new avatar!

BOOMER®, India’s oldest and most beloved bubblegum brand, is back with the unforgettable BOOM BOOM BOOMER tune in a series of new TVCs. With a history of over 25 years, BOOMER® from Mars Wrigley, is loved for the sweet taste of nostalgia and is a favorite across generations. The three TVCs capture the wacky and humorous essence of the brand, bringing to life the tag line, BOOM MACHA DE, through comical hyperboles. With a common theme of exaggerated humor, which is ‘stretched’ like a bubblegum, each film is playful and funny and promises to make the viewers smile with the over-the-top reactions.

The first film captures two young siblings looking gloomily at their dead pet fish in a fishbowl. While the elder sibling is chewing BOOMER®, he pops a bubble that causes the dead fish to come back to life. The film ends with a voice over saying, ‘Boom Macha De’.

The second film shows a young boy watching a mythology-based show, with his grandfather while chewing BOOMER®. He is visibly bored and blows a bubble to the ‘BOOM BOOM BOOMER’ tune and when the bubble pops, the bald grandfather suddenly grows a thick mane of hair. In the third film, a muscular guy in a village akhada is flexing his muscles in the mirror. While he is admiring his strong biceps, he blows on a bubble that grows bigger and bigger to the signature BOOMER® tune but as soon as the bubble pops, his muscles deflate and droop down. This leaves him shocked while the film ends with the voice over ‘BOOM MACHA DE’.

Talking about the Boomer relaunch and the new TVC campaign, Mr. Yogesh Tewari, Marketing Director, Mars Wrigley, said, “BOOMER® has, over the years, become a favorite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘BOOM MACHA DE’ and the famous ‘BOOM BOOM BOOMER’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”

Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group said, “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”

For a price of INR 1 per pack, consumers can taste and enjoy a priceless walk down the memory lane.

July 29, 2020
It’s Hip-Hop vs Rap vs Pop in the battle of homegrown artists on the big stage – Vh1 Sound Nation League 2020

MUMBAI: The battleground is ready, the artists are ready, and the fan armies have geared up to collide on the grand stage. Starting tomorrow, Armaan Malik joins Divine, Rajakumari, Ritviz, Divine, Kaam Bhari and other homegrown music talent, as they vie for ultimate glory in this year’s Vh1 Sound Nation League 2020.

“India is brimming with skilled artists across various music genres, languages and niches that are emerging on the mainstream music scene. Vh1 India has always been a home for the varied sounds of India and homegrown talent, showcasing their brilliant work that is on-par with international artists’ through properties like Vh1 Sound Nation League. This year’s line-up in the competition of homegrown talent has trending artists like Divine and Prabh Deep going up against inspiring artists like Raghav Meattle of The Stage fame, Kannada rapper Siri and more. Being industry leaders, we continue to stay ahead of the curve with unparalleled programming while also engaging with viewers by involving them in choosing the best from amongst some of the finest Indian sounds of the year.” said, Viacom18 English Entertainment Head of Programming Hashim Dsouza

Vh1 Sound Nation League 2020 line-up;

The winning sounds from the first round will meet each other in the electrifying semi-finals which will last for two days each as the audiences choose the remaining two songs that will fight tooth and nail in the stellar grand finale. The stage will then be set for a 3-day spectacular battle as one track will proceed to emerge as the champion of Vh1 Sound Nation League 2020!

Here’s the unique grading system for each platform;

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Viewers can track the battles on the official site for Vh1 Sound Nation 2020 by clicking HERE

Partake in the penultimate music battle as eight celebrated homegrown artists and tracks vie for top spot in Vh1 Sound Nation League 2020, starting Wednesday 29 July at 10am

July 29, 2020
This August, &PrivéHD presents premiere bonanza with four new Privé Premieres

MUMBAI: &PrivéHD has been consistently setting the audience expectations higher with television premieres of noteworthy stories for film aficionados. To fortify its content library further, &PrivéHD, the premium destination for nuanced cinema, is now set to present four back-to-back premieres this festive season. Starting 1 August 2020, every Saturday at 1 PM and 9 PM, these premieres include The Intruder, Exit, The Bad Guys: Reign of Chaos and The New King of Comedy. With this line-up, the channel once again delivers on its promise of enabling countless cinephiles to feel the other side of cinema.

Directed by Deon Taylor and written by David Loughery, The Intruder is the first premiere lined-up this August. Set in a countryside backdrop, this is an American psychological thriller with numerous jump scares. The thriller stars Michael Ealy and Meagan Good as a young couple in quest of peace, moving into an attractive house in Napa Valley. The mystery unfolds as their hopes to start a family and live a beautiful life in their dream home gets invaded by the relentless company of their ethereal homeowner – Dennis Quaid, with severe boundary problems.

The Intruder appeals to all shout-at-the-screen cinema audiences, and its thriller plot along with the suspense is certain to keep viewers on the edge of their seats. The movie also highlights over-the-top performances of the cast juggling between their extremes of charisma, nervousness, friendliness, and madness.

July 29, 2020
Greenlam Industries Limited’s new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

Greenlam Laminates is back with their new TV commercial focusing on one of its key product feature of Anti-bacterial surface for a healthy and safe environment. Greenlam Industries Ltd. is among the top 3 laminate manufactures in the world and largest in Asia. Under its flagship brand Greenlam Laminates and Greenlam Compacts, it is offering surfaces that are anti-bacterial, anti-microbial, anti-fungal and food contact safe so that customers can be rest assured of a hygienic space for all age-groups. At a time when brands are relooking at their marketing initiatives and investments due to COVID-19, Greenlam is reaching out to the entire nation with its TVC ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’.

The current situation has made people more cognizant of their well-being which has also led to an increase in the demand for anti-bacterial surfaces. Hence, whether at home, office or public place, anti-bacterial property has become a preferred choice for everyone. Now, through this new TVC, Greenlam is bringing awareness about its anti-bacterial laminates which are highly effective in retarding the growth of common bacteria up to 99.99%*. Greenlam is the first laminate brand to introduce anti-bacterial surfaces over 10 years ago and is committed to help people keep their spaces germ-free and devoid of unhealthy contaminants.

Conceptualised by ADK Fortune, a WPP agency, the TV Commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario. But everything suddenly seems fine when the realisation sinks in that all this is happening around Greenlam Anti-Bacterial Laminates

Speaking on the occasion Ms. Parul Mittal, Director, Greenlam Industries Ltd. said, “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

Throwing light on the thought process behind this campaign, Nakul Sharma, VP & Executive Creative Director, ADK Fortune (a WPP agency), said, “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

July 29, 2020
Adventure to continue with COLORS’ Khatron Ke Khiladi – Made in India

MUMBAI: No one can have enough of adventure, and when its India’s biggest stunt-based reality show, Khatron Ke Khiladi, our Dil always mange more. The action, adventure, and thrill will continue even after the finale with the show’s new edition, RummyCircle.com presents Khatron Ke Khiladi – Made In India, snack partner. Staying true to the country’s ethos to be ‘Vocal for local’, the show for the first time will be shot in home turf- India involving highly skilled local Indian crew.

In a deadly combination, the season will be hosted by the ultimate action master Rohit Shetty while the multi-faceted Farah Khan will kickstart the season peaking the entertainment like never before. The desi avatar of the show will be served with a twist of Bollywood and will feature ace ‘Khiladis’ from the previous seasons competing once again and unlocking their biggest fears including the desi boys Karan Wahi and Rithvik Dhanjani, the fun master Harsh Limbachiyaa, the dashing Karan Patel, the drop-dead gorgeous Nia Sharma, the effervescent Jasmin Bhasin, the handsome hunk Aly Goni and the multitalented Jay Bhanushali. Produced by Endemol Shine India, action, drama, adrenaline rush will double up starting 1 August, Sat-Sun at 9pm only on COLORS.

Viacom18 Hindi Mass Entertainment and Kids TV Network head Nina Elavia Jaipuria said, “At COLORS, we are always looking at ways to expand the scope of entertainment for our viewers. The last season of Khatron Ke Khiladi received immense love from our audience which further motivated us to innovate with the content. Staying true to our promise of providing unlimited variety entertainment, we are elated to announce Khatron Ke Khiladi- Made in India that will feature select contestants from the previous seasons with a desi twist.”

The previous season of Khatron Ke Khiladi surpassed all prior expectations and received immense love from the audience. Be it speedy and thrilling action-packed stunts, adrenaline-fueled underwater escapes, or face-offs with ferocious reptiles, the show stayed true to its promise of Darr Lega Class Dega Trass. With Bollywood and Desiness at its core, the extra dose season will be replete with filmy elements and special zones namely Zulm City, Purani Haveli, Golmaal Zone, Tehkhana, Darwaza-e-Dard, and Villain Ka Adda. The zones will be characteristic in terms of look and experience and the stunts performed in these spaces will be handpicked, designed, and directed by Rohit Shetty. Apart from performing some daredevil stunt, the contestants will also be seen reveling in fun antics with a zing of Desi Tadka and Bollywood flavour.

Viacom18 Hindi Mass Entertainment CCO Manisha Sharma said, “Khatron Ke Khiladi has always been shot in various countries abroad. However, for the first time, we will be shooting the special edition in India on a grand scale with the Indian crew. As the action continues, the show this time will be complete desi. In the new edition, we will introduce interesting elements, Bollywood flavor, and an eclectic mix of former contestants that will make this edition even more thrilling. It is going to be a double fun with Farah Khan bringing her expertise to fore while hosting the curtain-raiser episodes when Rohit Shetty will be away in Hyderabad and will return to helm the season.”

Farah Khan said, “I have done almost all reality shows in the country, but I never thought I would do Khatron Ke Khiladi. I am thankful to Rohit Shetty for recommending me as he will be away for the first weekend. I am excited to be a part of the show as my father used to make stunt films and I have action in my films too. However, unlike Rohit, I am not daring enough to do my own stunts. But I am looking forward to having a great time and encouraging the contestants to face their phobias.”

Endemol Shine India CEO Abhishek Rege said, “Khatron Ke Khiladi has been a combination of thrill and adventure that has been growing as an entertaining proposition for the audience. It only gets bigger and better in terms of production and experience with Khatron Ke Khiladi- Made in India. In a homecoming of sorts, we as a team are excited to work with the Indian crew for the first time for a property this big. We are eager to witness the celebrity contestants face their fears and this season we promise to provide the unexpected in the best way possible.”

Khatron Ke Khiladi continues to create an extraordinary experience for its viewers by showcasing action, drama, and entertainment on a grand scale and this season is no less. The crew will be shooting in India while following strict safety protocols and guidelines as directed by the official bodies.

Mark your calendar for 100 percent desi adventure starting Saturday, 1August 2020 at 9 pm only on COLORS

July 28, 2020

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