Category: Press Release

Facebook introduces official music videos in India

New Delhi: Facebook today introduced official music videos on the platform and launched a new Music destination on Facebook Watch in India, to allow people to view their favorite music videos and come together through music.

You will now be able to discover, enjoy, and interact with today’s top-charting tracks to old catalog favorites across various music genres on Facebook.

Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform. We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook".

Official music videos on Facebook will create new social experiences that go beyond just watching the video. On Facebook, you will be able to discover new artists and tracks through social sharing, clicking through to a song [from a Music Sticker / Music Video] shared to a friend’s story or a post in News Feed. Without leaving Facebook, you can connect with and learn more about an artist and their creative ambitions, watch the story behind their music on their Page, a label page and connect through real-time interactions on Facebook Live.

The music video experience on Facebook is available in India, Thailand, and the US, and you’ll be able to watch your favorites from the country’s top music labels – T -Series Music, Zee Music Company, and Yash Raj Films.

How to access Music Videos on Facebook:

Facebook has made it easier to find and discover music videos on its platform. You can access the videos in different ways, including:

Music Destination on Facebook Watch where you can explore music videos by genre, artist, or mood, as well as theme-based playlists like “Top Bollywood”, “Top Artists,” among others. The music destination on Facebook Watch is available on iOS and Android mobile devices and will be available on desktop soon.

You can also access and discover music videos directly on your News Feed allowing friends and family to share their favorite music, or through Search.

August 1, 2020
Facebook celebrates the power of people coming together to support one another in the next phase of its consumer marketing campaign for India

India, August 01, 2020: Facebook today launched the next phase of its consumer marketing campaign in India – ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform – even more so in the current situation The latest campaign is inspired by real stories and celebrates the people who came together in these trying times to help and support one another.

As a part of Facebook’s priority of transparently communicating the role its services play in the world, the ‘More Together’ campaign showcases stories that celebrate and highlight the power of connections. The campaign includes four 30 second films featuring young parents, grandparents, two roommates and a doctor and depicts how they found support through their connections to help each other during these extraordinary times.

Speaking about the campaign, Avinash Pant, Director-Marketing, Facebook India, said, “At the core of this campaign is our brand belief that people can do more together than alone. Over the last several months, all of us have seen and heard many stories of people across India that have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world”.

The core campaign has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India. As part of the campaign, Facebook will leverage the power of its platform extensively to bring stories to life and has partnered with Dentsu WebChutney to craft the creative strategy and communication across digital and social media.

Talking about the inspiration behind the campaign Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu explains, “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.”

Agency credits:

● Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias

● Co-founder and Chief Creative Officer: Santosh Padhi

● Chief Executive Officer: Umesh Shrikhande

● Executive Creative Director: Pallavi Chakravarti

● General Manager: Ayesha Ghosh

● Head of Strategic Planning: Shashank Lanjekar

● Senior Creative Director: Neeraj Kanitkar

● Group Head (Copy): Gauri Burma

● Account Supervisor: Ana Iman

● Associate Vice President: Radhika Sabherwal

Film credits:

Equinox Films

● Director: Sandeep Modi

● Executive Producer: Manoj Shroff

● DOP: Mikhaeil Shah

● Production Designer: Anna Ipe

● Directors Assistant: Nisarg Vaidya

● Costumes: Maiti Shahani

August 1, 2020
BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience. Encouraging viewers to stay indoors, the channel has organised a digital Kajri Utsav on BIG Ganga’s Facebook page to celebrate the deep rooted festival of the region which celebrates the most romantic aspects like love and rain in an enticing cultural musical way. Striking the right chord with viewers, the digital show will feature some of the biggest Kajri singers of the region, such as Devi, Sanjoli Pandey, Ajit Anand, Chandan Tiwari and Vaishnavi. The two hours digital folk music show will go FB live on Raksha Bandhan this August 3 and will also be telecast on television later.

Originating from Uttar Pradesh and Bhojpur region Kajri is a very popular form of folk music sung in the deep pockets of these regions. It is often used to describe the longing of a maiden for her lover as the black monsoon cloud come hanging in the summer skies, and the style is notably sung during the rainy season. Catering to audience across all age groups, the show will keep the viewers entertained with a digital musical show where Ajit Anand, a celebrated folk singer and presenter of the region will engage viewers while hosting the show along with Devi, another popular, deep rooted singer and performer from the region. Adding a few more melodies to the show, popular singer Chandan Tiwari, who is the synonym to folk music and has been felicitated many a times for her contribution to Indian Folk Music, will uplift the energy with her mesmerising voice. Joining her in this digital celebration would be singers Sanjoli Pandey and Vaishnavi who will brighten the day of the viewers with their musical performances.

Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “We are excited to be bringing yet another interesting offering for our viewers which are a mix of modern and traditional approach keeping in mind all our viewers across age groups. Though, we will be celebrating Kajari Utsav digitally, the festivity is weaved in the culture of the region which will give a glimpse of the region’s deeply-rooted traditions. Adding to the celebrations and ensuring that the entire family soaks in the festivities, we look forward to viewers enjoying the digital offering later on television as well.”

The activity will be amplified through various tools to give exposure and graphical support. Pre promotion will be done across all the digital platforms through Cover, GIF, Static and Micro content. BIG Ganga enthralls and entertains audiences with its unique content offerings, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

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July 31, 2020
ZEE 24 Kalak Leads Gujarati News Genre

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati viewers.

As per the Broadcast Audience Research Council (BARC), ZEE 24 Kalak has been the market leader in Gujarati News Genre in Week 29’20 with 18.4% share. For the first time, ZEE 24 Kalak has left behind the long-time leaders ABP Asmita and TV9 Gujarati that too with a double lead, both in Share% and ATSV. ZEE 24 Kalak is now the front runner for Gujarati news.

ZEE 24 Kalak has always been one of the fastest-growing news channels, with a very strong presence all across Gujarat. The brand message of ZEE 24 Kalak is – અમે સાંભળીએ તમારી વાત (We understand your point) and it has always acted as a Voice of common people residing in Gujarat by taking up several issues and bringing them to the notice of concerned authorities. It is a channel about positivity & credibility and its continuous efforts to bring forward authentic and unbiased news to its viewers are showing positive results. ZEE 24 Kalak has conducted several intellectual properties since last year under the umbrella Mahasanman where it recognises the effort of people in various sectors. Some of the successful events were Shakti Mahasanman, an event recognizing efforts of women from different fields on Women’s Day, Arogya Mahasanman where people from health sector were recognised for their undying efforts and finally Mahasanman, where entrepreneurs of Gujarat were recognized for their contribution to state’s economy.

Speaking on this occasion CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In March-end, our channel was at number 6 in the Gujarati market. In just 5 months we have been able to make a complete turnaround and reach the top. The credit goes to our dedicated team which has worked exceptionally well and to our viewers without whose trust we could not have achieved this.”

Thanking the viewers for their trust, Channel Editor, Mr. Dixit Soni said, “If you are present at the grass-root level, if you are present amidst the citizenry and become the voice for their struggles, your success is guaranteed. In these difficult times in Gujarat, ZEE 24 Kalak team has worked hard to fulfill the expectations of their viewers and in turn, the viewers have rewarded us with their faith.”

Executive Cluster Head- Sales, Mr. Manoj Jagyasi said, “News dynamics have completely changed in the last few months and now this industry demands to keep up with this transformation. To survive and specially to be the leader, the channel needs to be relevant, fast and credible in terms of the content delivery to our viewers and that is the mantra being followed by ZEE 24 Kalak. Also being a regional news channel it gives advertisers advantage of focused targeting and also with customer first approach we’ve managed to build long partnership with all leading brands across verticals.”

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July 31, 2020
Amazon India launches its new campaign – ‘Inn Dibbon Mein Kya hai?’

Bengaluru: Amazon India today unveiled its campaign “Inn Dibbon mein kya hai”.

Amazon as an organization is known for their consumer focus. This campaign is inspired from real slice of life moments, striking an emotional chord while highlighting the resilience demonstrated by customers in adapting to a new way of life. This film is an ode celebrating the testimony of the customers in their endeavor to pave the way for a new normal.

The campaign features a series of situations peppered with insightful observations from the new way of living. It acknowledges that life, as we once knew it has changed. In this changing scenario the meaning of things, our possessions too have transformed. An ordinary mop and copper are ways to share chores for a young couple, a laptop is an online school for a girl. The question ‘Inn Dibbon mein kya hai’ is answered by the emotional connections these purchases stir. While the film showcases Amazon’s wide selection, safety, best practices, delivery and assurance its high point is heart strings it touches. The intent behind the campaign is to give the brand a real human form. A partner rather than a provider.

Conceptualized by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan form good morning Films, the campaign evocatively dovetails with Amazon India’s intent of partnering its consumers in this New Normal. All the while making customers aware about the vast selection on Amazon.in with safe and reliable delivery. The campaign includes TVCs and short content for customers across India.

Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

Kamala Gowri, VP, Ogilvy South: “In a time when we are trying to learn to live the new normal, this campaign beautifully brings out the role and relevance of Amazon in our lives. It also demonstrates how Amazon has touched the lives of people in this country."

S M Talha Nazim, Executive Creative Director, Ogilvy Bangalore: “In these uncertain times, Amazon is not just another e-commerce platform. Rather, it is a thoughtful partner that intends to deliver hope and joy to all of us. This is what the campaign so beautifully captures.”

Divya Bhatia, Group Creative Director Bangalore and Scriptwriter said, “This campaign is a heartfelt attempt to embrace our new life. An attempt to infuse it with meaning, warmth where everything we own sparks joy.”

Please watch the film:

https://postgoodmorningfilms.wetransfer.com/downloads/d47d668262fa730c070fe1a68069f59e20200730163902/fca25035ce674d2f0b08876c2f31d46620200730163903/1ea17c

CREDITS

Client: Amazon India

Agency: Ogilvy, Bengaluru

CCOs India: Harshad Rajadhyaksha, Kainaz Karmarkar, Sukesh Nayak

Chief Creative Officer, Ogilvy South: Mahesh Gharat , Kiran Anthony

Executive Creative Director, Ogilvy South: S M Talha Nazim

Creative Team: Divya Bhatia, Priyanka Mukherjee

President, Ogilvy South: N Ramamoorthi

Vice President, Ogilvy South: Kamala Gowri V

Head of Planning, Ogilvy South: Anirban Roy

Account Management: Nayantara Dasgupta

Planning Team: Barsha Chakraborty, Sumana Suresh

Production House: Good Morning Films Director: Afshan Hussain Shaikh

July 31, 2020
Mainstream TV is offering “Balcony Ticket” with Pay and Watch possibilities – THE FIRST OTT PLATFORM TO OFFER PAY PER VIEW MODEL.

Mainstream TV OTT was launched when the world of Malayalam movie goers barely had any options to watch and enjoy movies. Our first Direct to Digital Premier Musical Chair had an immense reception across Malayalam speaking audiences, especially at gulf countries and the number of viewers from Angola, Libiya, New Zealand etc. shows the reach of Mainstream Tv app.

Mainstream TV is available on iOS, Android, Fire TV and Chromecast.

Musical Chair enquires the hidden truth behind death. The uniqueness in the theme is what makes Musical Chair different. Death still remains an unanswered question to the ever genius human race. Vipin Atlee is giving a new definition to death which is quite simple and understandable even for a normal audience. Apart from being the director, Atlee made memorable acting sequences as well in the movie.

You can book the "Balcony Ticket" in Mainstream Tv and enjoy the movie same way as you enjoy it in a theatre. The viewer’s enjoys Mainstream release Musical Chair equally as they enjoy Amazon release Sufiyum Sujathayum. A bunch of brand new movies are waiting to be released through Mainstream TV and will reach the viewer’s soon.

Mainstream Tv puts forward numerous marketing and entertainment possibilities. It renders a super wide release for the movies so that the viewers from Trivandrum and Brooklyn can enjoy the movie at the same time. Audience from anywhere around the world with access to internet can enjoy the movie as they enjoy a movie in the theatres. This pay and watch which helps the producer to receive revenue directly is fault free and secured. We can avail the ticket range according to the producer’s requirement. One can purchase the "balcony ticket" in Mainstream TV through India's secured banks such as SBI, HDFC,ICICI etc. Mainstream TV had made sure that the payment gateway is faultless and highly secured.

Siva, the founder & CEO of Mainstream Tv says, "A producer goes through immense pressure during a movie release. Mainstream TV could somehow reduce this anxiety. The producer can see the number of views and locations from which the movie is viewed. This gives clarity for the required promotion. The producer could also receive the revenue collected for his movie within 30 thirty days."

July 31, 2020
Lizol introduces its first disinfectant concentrate for Indian consumers

New Delhi: Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner today. The product is Lizol’s first-ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

Commenting on the launch RB Hygiene, South Asia CMO & marketing director Sukhleen Aneja said, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behavior.”

With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says RB Hygiene Head- Innovation Hub at India R&D Navin Sharma.

The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre.

July 31, 2020
This friendship day, stay connected with friends with these unique features by Facebook!

NEW DELHI: International Friendship Day is here! This is the perfect occasion to let your friends know how precious and loved they are!

In the era where social distancing is a must, we are lucky to be a part of a generation where technology has enhanced so much, giving us plentiful online forums for social interactions.

Here’s how you can celebrate Friendship Day on Facebook this year –

Messenger Rooms

Spend quality time with friends through group video calls with Messenger Rooms. Create a room right from Messenger or Facebook, and invite anyone to join your video call, even if they don’t have a Facebook account. Host celebrations, or just hang out on the couch with friends.

If you have the Messenger app, you can also be creative and explore various AR effects like bunny ears, and new AI-powered features including immersive 360 backgrounds and mood lighting, for a more interactive and fun experience.

Start a Watch Party

Instead of sending your friends that funny video you saw on Facebook, watch it with them by starting a Watch Party. This feature lets you watch videos on Facebook together in real time. Tap “Write post” and select “Watch Party”. Search for your videos, add to queue, and tap done. Now sit back and bring out the popcorn.

Facebook Groups

One step away from bringing friends together, Facebook Group helps you create memories and stay connected.

To create a Group:

Click the three lines on the bottom right of your mobile and select Groups.

Tap the plus sign on the top right and set your group privacy settings to Secret

Invite your friends to join!
Connect with Friends on Facebook Live

Facebook Live enables you to share your experiences and perspectives in real time, with the people who matter to you – whether you’re someone who wants to broadcast to friends and family, or connect across continents. Do away with the distance and, connect in real time with your friends on Facebook Live.

To share live video, simply tap “What’s on your mind?” at the top of News Feed and select the Live Video icon. You can write a quick description and select the audience before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and can respond to comments in real time,

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July 30, 2020
Mother Dairy Bakes a #SliceofGoodness and a toast to #RishtonkaSwadBadhaye on Consumer Demand

NEW DELHI; With changing lifestyle creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household.

Alive towards its consumers, Mother Dairy, the most diversified dairy brand in India, today announced its entry in breads category, as a quick and nutritious option for breakfast staple. The leading dairy brand has further expanded its breakfast basket with its own range of sandwich bread, brown bread and a first in the category “milk & fruit” bread for kids. The newly introduced range also strengthens our breakfast portfolio as a source of protein with low fat content.

Mother Dairy is the only dairy company in the country to offer products spanning across fruits, vegetables, edible oils, milk & dairy products and packaged sweets to the consumers. With trust as one of its core values, Mother Dairy has always believed in serving pure and holistic food options.

The bread launch comes close on the heels of the successful Haldi Milk, which is a testimony to Mother Dairy’s agility and consumer-centric approach when it comes to product innovation. Consumer has always been at the centre for the brand and the company stands for its values of trust, care, love, and warmth.

“To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing a nutritious, safe and good quality range of slices of bread to its consumers of the region as a convenient food option for all age groups.” Mother Dairy Fruit & Vegetable Pvt. Ltd., managing director, Sangram Chaudhary, said about the launch.

Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. “Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases.” Chaudhary said.

The bread range in Phase – I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V outlets across Delhi NCR.

“The bread market in India is localized due to logistical and supply chain issues. With Mother Dairy this has never been a challenge because of our existing network. Hence, having a bread in our kitty was a natural fit,” Chaudhary further added. Additionally, the company is also exploring at a larger bakery play.

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July 30, 2020
This friendship day, Zee English clusters brings together your favourite friends-like-family with an all-day binge!

MUMBAI: What a world would it be without friends? Friends like food are a necessity. You’ll find them in a life-long partnership, in a simple act of kindness, in a secret mission or simply in your neighbourhood. Best friends are made when you least expect it like two peas in a pod. This Friendship day, Zee English cluster celebrates this undying bond with a special binge on Saturday, 1 August 2020 and Sunday, 2 August 2020 on Zee Café and Sunday, 2 August 2020 on &flix and &PrivéHD. Spend the day reminiscing about the crazy times, the fun and the madness together as you’re not just watching movies but building all-new friendships!

On this day, we would want you to be thankful to that special person you trust more than anyone, who through the thick and thin will always have your back, come what may. With a carefully curated list of movies to chill, frolic, laugh and reminisce nostalgic memories, on &flix, we believe that you’re not just watching movies together, but building stronger friendships with all day binge worthy specials. With some of the most popular comedies like Grown Ups and Zombieland to action bonanzas Bad Boys For Life and Pirates Of The Caribbean: Salazar's Revenge, this Sunday is sure to be an all-day laugh riot.

That’s not all, Zee Café brings you two days of back-to-back laughs and giggles starting 1 August 2020 with a movie marathon starting 12 noon which includes The Longest Yard, Step Up 2: The Streets, Surf’s Up 2: Wavemania, Charlie’s Angels and many more followed by the goofiest bunch of on-screen buddies in The Big Bang Theory S12 binge starting 4PM. It’s not the end of the line as &PrivéHD brings you an exceptional line up to keep you and your friends enthralled with Once Upon A Time In… Hollywood, Men In Black 3, Holmes and Watson, Around The World In 80 Days, Peter Rabbit and more as part of our special day-long drive to make this a memorable day.

Buckle-up for a day filled with blockbuster movies and shows as you and your friends come and recall some of the best times together on Saturday, August 1 2020 and Sunday, 2 August 2020 on Zee Café and Sunday, 2 August 2020 on &flix and &PrivéHD.

July 30, 2020